Hamburg News

04/2012

Hamburg‘s new heart Hot retail location The taste of success Creative powerhouse To merge Hamburg‘s HafenCity International top labels head for The food industry strengthens Hamburg‘s creative industries with the existent downtown areas Hamburg. Especially high in de- Hamburg, with Nestlé and Stoll- successfully showcased their ex- into a lively inner city is the target mand as hot new retail location werk investing millions into new pertise and talents at the SXSW of Hamburg‘s city concept. (p. 2) is reconverted Alte Post. (p. 2) plants and expansions. (p. 3) festival in Austin. (p. 4) Newsflash Laurels for Hamburg: Pixomondo honoured with Oscar Cheaper than you Nomination of Max Zähle reflects the training expertise of Hamburg Media School thought: Hamburg is ‘s best bargain Hamburg has a good reputati- among Germany‘s metro- on in Hollywood. In 2010, star politan cities, Frankfurt the director Martin Scorcese thus country‘s most expensive entrusted the 3D specialists city, followed by of Pixomondo with the visual and Berlin. This is the re- effects of “Hugo Cabret“. The sult of a survey by the U.S. reward for the mammoth pro- consulting firm Mercer, ject: an Oscar (picture). which annually examines Next to Pixomondo‘s Hamburg the cost of living in 214 ci- team, staff at the company‘s ties around the world. The nine locations around the comparison considers the globe jointly worked on 854 prices of more than 200 products and services, in- sequences with visual effects. cluding rent, food, clothing Adding up to 62 minutes, they and transportation. account for roughly half of the The fact that Hamburg of- film. In total, the 438 members fers more value for money of the Hugo Cabret team cre- than other large cities is ated 4.1 million of individual with and a he had realised as graduati- confirmed by other inde- pictures and sent more than new film by J. J. Abrams. on project to mark the end of pendent surveys. Also in 3.000 terabytes of data back Promising new talents of the his studies at Hamburg Media ECA International‘s com- and forth between the vari- industry include the young School, he and team members parison of lease rates for ous studios of Pixomondo‘s Hamburg director Max Zäh- Stefan Gieren and Sin Huh had upmarket residential pro- network. With Hugo Cabret, le. After being honoured with the chance to meet the world‘s perties, Frankfurt was con- firmed as Germany‘s most Pixomondo has successful- the Student Oscar last year, most influential directors in expensive patch ahead of ly proven its ability to supply his film “Raju“ was now no- Hollywood. So, when flying Munich, while Hamburg the complete visual effects for minated as best non-animated home to Hamburg, they retur- occupied the third position a large Hollywood production film for this year‘s Oscar. Even ned with promising contacts in the ranking. on schedule and in perfect though not taking home the and new contracts in their lug- www.mercer.com quality. award, Zähle was more than gage. www.eca-international.com The next projects are already happy about the nomination www.pixomondo.com waiting in the pipeline: a series of the work. Due to the film www.hamburgmediaschool.com

Port of Hamburg promotes sustainability with pioneering projects LNG on test in harbour conditions – Europe‘s largest and most modern hydrogen fueling station inaugurated The Port of Hamburg focuses the use of LNG in the shipping at Oberbaumbrücke. Each day, ly is proven by Hapag-Lloyd. on sustainability. Together with industry and with other appli- the plant converts the waters of Hamburg‘s global shipping line The Linde Group, the Hamburg cations are expected by mid- Zollkanal into 750 litres of hy- currently equips 15 of its contai- Port Authority (HPA) is current- 2012. Also developed by Linde drogen, fueling 20 buses ope- ner vessels with a shore power ly testing the use of LNG (li- was the refueling technology of rated by Hamburg‘s Hochbahn connection. quefied natural gas - LNG) as Europe‘s largest and most mo- AG and numerous cars. That www.hamburg-port-authority.de green fuel in the port. The re- dern hydrogen fueling station also ships could be operated www.hochbahn.de sults of the feasibility study on that was recently inaugurated more environmentally-friend- www.hapag-lloyd.com Hamburg News 04/2012 Page 2

Hamburg‘s industry is stocking up staff Shortcuts Aviation and automotive industries are recruiting new employees GlaxoSmithKline recruits Hamburg‘s industry is boo- The good order situation crea- 1,000 highly qualified new em- The pharmaceutical company ming again, with sales of its ted new jobs, with staff figures ployees are to be hired at the GlaxoSmithKline strengthens large industrial companies in improving by one per cent to aircraft manufacturer‘s Nort- its commitment to the Elbe me- the manufacturing sector clim- 75.000. The revenue per em- hern German locations Ham- tropolis and transfers its Con- bing by 16 percent to 83.3 billi- ployee amounted to 1.1 milli- burg, Stade and Bremen, with sumer Healthcare to Hamburg. To push the business with over on euro last year. According to on euro per person. the largest number of new the counter medicines and the Office of Statistics North, Every fifth compay plans to staff to be employed in Ham- health products from its brands the impact of the economic hire new personnel this year, burg and its metropolitan area. Dr. Best, Odol mouthwash, crisis has thus been overcome. every third announces higher Another vital catalyst of Corega, Formigran, Sensodyne With total sales of 48.3 billion investments than in previous growth is the automotive in- and Zovirax 60 new employees euro (+23 percent), petroleum years. This positive econo- dustry of the Hamburg Me- are being recruited. refining was the strongest sec- mic outlook was indicated by tropolitan Area. After sales of www.glaxosmithkline.de tor. The metal production and the industry barometer of the nearly 200 million euro last processing increased its sales Hamburg Chamber of Com- year, Harburg-based Phoenix VTG continues growth by 25 per cent to 8.7 billion merce, reflecting the opinions has announced to hire new Europe‘s largest wagon hire euros and continues to bene- of 120 company representa- staff and to convert temporary and rail logistics company fit from the ongoing economic tives interviewed by the cham- staff‘s contracts into perma- VTG AG increased its revenue growth. The food industry, in- ber. In particular, the aviation nent ones. by 19.2 per cent to 750 milli- cluding tobacco products, en- industry, and there, especially www.statistik-nord.de on euro. 800 million euro are 2012‘s target. Global employ- joyed a five per cent growth to Airbus, is urgently looking for www.airbus.com ment rose by 171 to 1,170, with www.phoenix-ag.com to 8.1 billion euro. additional staff. In total, some staff figures at the Hamburg headquarters increased by 33 to 360 employees. Perfect cooling enhances server performances www.vtg.de Stulz manufactures precision air-conditioning series for data centres Cruising competence Computers are delicate plants - ning systems. With a global facilities in Hamburg and fur- MS Titantic sinks over and the bigger and more powerful market share of 21 per cent, ther six countries, including over again in Hamburg, and they become, the more sensi- sales of the Hamburg climate Italy, India, China, and the U.S., also ferries like Estonia and tive they react to humidity and specialists amounted to 250 complement the network. modern cruise ships disappear air temperature. The growth of million euro. Further 80 milli- The steady demand for high in high water. With their simu- traffic and more complex ap- on euro were generated by the precision cooling systems is lations, the scientists of the Institute of Ship Design and plications, however, leads to sale of Mitsubishi air conditio- creating new employment. Ship Safety at the Technical an increased need for cooling. ning systems to private homes. For its Hamburg headquarters, University Hamburg-Harburg The high performance servers As the industry‘s second lar- Stulz is currently searching explore the cause of serious of Microsoft, IBM or Facebook, gest global player, 110 offices engineers on mechanical engi- accidents and develop scena- for example, require a constant around the globe are part of neering and thermodynamics. rios for increased safety on temperature of 21-24° C to ope- Stulz‘s worldwide network, ma- The staff of the production is to board. After the virtual shipw- rate properly. The ideal opera- naged from its home base in be increased by ten to 15 em- recking, a practical test follows ting conditions are created by Hamburg-Schnelsen. Affiliates ployees to a total of 190. at Hamburg Ship Model Basin Stulz‘s precision air conditio- in 14 countries and production www.stulz.de (HSVA). In its 300 metres long basin, all kinds of swells and ice can be simulated. www.ssi.tu-harburg.de Inner city concept to integrate HafenCity into today‘s downtown www.hsva.de Reborn and larger, Hamburg‘s heart becomes the place to live, work, and play Innovation award With the new maritime district the old city center from the new St. Catherine neighbourhood. The CoRE (Communication of HafenCity, Hamburg‘s city south, will finally be overcome. Public housing is also consi- over Real-time Ethernet) work- centre grows by 40 per cent A change in traffic flow or an dered in the concept. Housing group of the IT department in size. To merge the old heart avenue of trees are soon to co-ops are particulary active at the Hamburg University of the Hanseatic city with the restore the ancient connection in creating new flats. In to- of Applied Sciences (HAW redeveloped port area, the Mi- between the Alster lake and tal, some 1,000 new lodgings Hamburg) was named win- nistry of Urban Development harbour area on the Elbe river. with a volume of 189 million ner in the “Communcation and Environment developed an At historic Burchard square, euro are waiting to be realised. & Mobility“ of the Network inner city concept. The goal of all parking will be moved un- Hamburg is also Germany‘s of Automotive Excellence“s the city planners: to create a vi- derground to create an oasis major building site in the office innovation award. Headed by brant new centre, attractive not within busy Kontorhausviertel, property market, with 420.000 the professors Dr. Franz Korf and Dr. Thomas C. Schmidt, only to shop and work, but also bordered by cafes, restaurants, sq m currently under construc- the network specialists have to live, play, and relax. bars and shops. New residents tion. High-end premises are es- been researching innovative With the new concept, the post- are to be attracted by various pecially in demand in the inner concepts for electrical car sys- war splitting of the inner city residential projects. First pro- city, where extensively refur- tems since 2008. through the wide corridor of jects have already been appro- bished old properties continu- http://core.informatik.haw-ham- the Ludwig-Erhardt and Willi- ved in the heart of the historic ously enter the market. burg.de Brand-Street, which separates centre at Reimarstwiete and in www.hamburg.de/bsu Hamburg News 04/2012 Page 3

Shortcuts Tourists love Hamburg – and the locals love tourists

Model for New York City With more and more people rate of 75 per cent, placing the counted for some 7.4 billion In Bergedorf, the US-Ameri- wanting to spend their free Elbe metropolis ahead of Mu- euro of sales. can urban planner Michael days in Hamburg, overnight nich (74 per cent) and Berlin People from all around the Amabile found his example stays in the Hanseatic city clim- (70.5 per cent). world are welcome in Ham- for best practice for sustai- bed to 9.5 million last year. This fact is even more im- burg. In a first-time nationwide nable traffic: the new bicycle After the tenth consecutive pressive as the bed supply survey, 86 per cent of the locals parking at Bergedorf‘s centre year of growth, the Elbe me- has been increased in the last positively assessed the increa- bus station. Inaugurated last tropolis now strives to break decade by 68 per cent from sing number of overnight stays month, it has become the re- search object of Amabile, who the magic barrier of ten million 28,000 to 48,500 beds, with fur- and tourists. promotes it as an example for overnights in the current year. ther 3,500 new hotel beds joi- The international guests are New York City, planning to Another positive trend: over- ning the market this year. not only accepted, but per- launch its public bike rental night stays from international Hamburg is also very popular ceived as an essential part of system soon. The results of visitors grew by 10.2 per cent for day trippers, with 111 mil- a dynamic cityscape that en- the study will be published in to more than two million. lion short-term visitors regi- riches urban life and cultural autumn on the website of the Unparalleled in Germany is stered last year. Together with diversity. “Eurist“ association that sup- also Hamburg‘s occupancy the overnight guests, they ac- www.hamburg-tourism.de ports Amabile‘s research. www.eurist.info Shopping metropolis Hamburg in high demand internationally Air cargo security With his two X-ray scanners Poststraße: prime address for top brands – Alsterhaus celebrates 100-year jubilee that have been recently put into operation, the World Car- The retail location Hamburg is Bleichen. Particularly strong in chain Hallhuber, Mutterland go Center in Norderstedt is more in demand than ever be- demand was the refurbished delicatessen, the French linge- a pioneer in security checks fore: last year, 64 new contracts landmark buidling “Alte Post“ rie label Aubade, and the Paris for air freight. Allowing to si- for retail and restaurant spaces built by Chateauneuf after the fashion brand Sandro. multaneously check the cargo with a total volume of 15,000 big fire of 1842. Recently ho- Shopping must be an expe- both from above and aside, sq m have been reported by noured at Cannes‘ MIPIM with rience. This fact was recogni- the 300,000-euro dual view Grossmann & Berger. Last the Special Jury Award, it has sed by Hermann Tietz, founder equipment from Smiths Hei- year‘s largest deal was the been chosen by two in-labels of a luxury department house mann are among the most ad- 2,000 sq m lease of the Apple already in late 2011: Tommy now celebrating its 100-year vanced systems in the market. flagship store at Jungfernstieg. Hilfiger and Adidas with NEO. jubilee: Alsterhaus. Next to an Today, roughly 15 per cent of For the U.S. trend label Aber- The opening of Abercrombie international portfolio of pre- all air cargo is scanned. After crombie & Fitch, Grossmann & & Fitch is scheduled for this mium brands, it also boasts a 25 March 2013, when all pre- viously “known shipper“ will Berger contracted 1,850 sq m month. Further retailers that VIP service. lose this status, the number at Poststraße, for Zara Home headed to Poststraße inclu- www.grossmann-berger.de of cargo requiring scanning some 1,500 sq m at Große de the Munich-based fashion www.alsterhaus.de will increase considerably. Al- ready today, WCC is ready for tomorrow‘s demands. Hamburg Metropolitan Area www.hamburg-logistik.net Food industry appreciates the region‘s assets and invests Best apps from Hamburg In autumn, the first smart- The Hamburg metropolitan sales grew by nine per cent. Scandinavian and Eastern phone with the fast-LTE stan- region has become the focus 30 per cent of the commercial European markets, the new dard will enter the market, of the food industry. In 2012, brands are exported abroad. factory brings along 450 new opening up the road for ad- numerous companies plan to Chewy candy in five flavours jobs to the country‘s capital vanced applications. For exa- invest and expand. are the specialty of Sweet Tec/ area. mple, new apps allow to use To meet the growing demand Toffee Tec. Based in Boizen- Edeka already inaugurated the phone as a control module for small-sized chocolates and burg, the companies boosted its easternmost plant back in for intelligent home techno- pralinés, Stollwerk wants to its revenue by 20 percent to 65 2004. Located in Valluhn in the logy. How this could work is currently shown by Freenet invest into its chocolate fac- million euro last year. rural district of Ludwigslust, AG. The mobile phone compa- tory in Norderstedt with pro- a total of 420 jobs have been ny from Hamburg set up test ductions lines of Sarotti, Alpia New jobs in the Northeast created since then. boxes for heating control via and other brands. In addition, The Swiss food producer Right after the fall of the wall, mobile phones in Berlin and new creations are scheduled Nestlé plans to invests some Dr. Oetker recognised its de- Potsdam. The app was deve- to enter the market in autumn. 220 million euro into new pro- velopment potential in Witten- loped in Hamburg. According New products include cocktail duction facilities for coffee burg. Today, 75,000 frozen piz- to Freenet CEO Christoph Vi- chocolates with pina colada machine capsules in Schwe- zas left its factory each day. Its lanek, the Elbe metropolis is and caipirinha flavours. rin. The laying of the foundati- main competitor chose Stein- the powerhouse of the indus- Every year, some 12,000 ton- on stone in the industrial park hagen, where 150,000 tonnes try. Or, in his own words: “All nes of chocolate bars, pralines, “Göhrener Tannen“ is sche- of potatoes are annually pro- our successful apps have been developed in Hamburg.“ and dragees leave the pro- duled for next month, the start cessed to “Pfanni“ products. www.freenet-group.de duction lines in Norderstedt of production is envisaged by www.stollwerck.de to meet increasing demands. the end of 2013. www.nestle.de, www.unilever.com In the past five months alone, Primarily serving the German, www.sweet-tec.de Hamburg News 04/2012 Page 4

Hamburg‘s creative industries successfully promoted itself at Austin‘s SXSW International contact made in music, film, and interactive - first joint stand – new format for Reeperbahn festival Music festival, digital confe- New festival co-operation rence, film fest: South by Sou- The trip to Texas was also a thwest (SXSW) is one of the big success for the team of most important events of the Hamburg‘s Reeperbahn Festi- creative industries. More than val, with MLOVE and the festi- 40,000 designers, consultants, val announcing a ground-brea- marketing experts, agency re- king co-operation at SXSW. presentatives, computer pro- The leading German think tank grammers, Internet activists, of the mobile industry and startup founders and scientists Reeperbahn Festival as the used this year‘s event in Aus- most important event of the tin, Texas, for networking and international music and live promotion. Among the partici- entertainment industry in Ger- pants were 40 companies from many have agreed to jointly film, music, and interactive launch the new format Mobile based at the Hamburg Metro- X Music. politan Area at Hamburg‘s first Easter sounds Preparations for the Reeper- joint stand at SXSW. the Senate Chancellery, the Mi- locations for b2b-encounters, bahn Festival held in Hamburg nistry of Economy, Transport, enjoyed by hundreds of invited 20-22 September 2012 are al- A creative powerhouse and Innovation, the Ministry guests. Hamburg‘s first joint ready underway. Next to con- The first joint presentation of of Culture, and the Hamburg trade fair stand with leading firmations of bands and acts the city‘s creative potential met Creative Society. Set up close representatives of Hamburg‘s for Germany‘s leading club with great interest. Organised to the Convention Center and creative industries was also festival, preparations for the by the Interessengemeinschaft the festival venues in Hamburg, highly appreciated as interface, industry platform Reeperbahn Hamburger Musikwirtschaft Hamburg‘s “Reeperbahn Bur- presentation platform, and ca- Campus are in full swing. e.V. (IHM), it was supported gers“ soon became one of the talyst of ideas, contacts, and www.marketing.hamburg.de by Hamburg Marketing GmbH, festival‘s most popular outdoor projects. www.reeperbahnfestival.de

Where the heath meets the marshes and the orchards News Bits Hamburg Metropolitan Area to present its cultural landscapes at igs 2013 44 years ago, she founded her At the international garden creational areas, but also make up for a lively atmos- company, eight years ago, she show hamburg (igs) taking traditional trading partners phere. In Co-operation with sold it to Prada, but now she is place in 2013, visitors will be of the Elbe metropolis Ham- the farmers, agriculture, trade back: Jil Sander. Often called the able to explore the five dis- burg, providing the Hanseatic and craft associations, main- “Queen of Lean“, the Hamburg tinct cultural landscapes of the city with fish, meat, poultry, ly products are offered fulfil- fashion designer last designed Hamburg Metropolitan Area fruit, vegetable, flowers, and ling these five criteria: they budget basics for the Japanese at close: Europe‘s fruit bowel other plants. The interaction are regional, seasonal, free of fashion chain Uniqlo. Altes Land, the nature park Lü- between city and country is genetic engineering, ecologi- www.jilsander.com neburg Heath, the flower and therefore also addressed in cally grown, and fairly traded. vegetable fields of Vier- und the cultural landscapes as well The presentation of the five The German Heritage Foundati- Marschlande, the hedgerow as their respective unique- cultural landscapes typical of on has honoured the ideas and landscapes of Schleswig- ness. the Hamburg Metropolitan activities of pupils attending the Holsteins with their large ca- On nearly 1.5 hectares bet- Area and its Northern German Gymnasium Allee and the local nola, corn, and wheat fields, ween Hauland and rail tracks, home, is a cross-country hall- district school Am Hagen on oc- and Pinneberg‘s countryside visitors will be able to explore mark project of the Hamburg casion of the 400-year jubilee of known for its nurseries of the five cultural landscapes Metropolitan Area that will the Jewish cemetery in Ham- trees and rose bushes. along with their gardens and thus cover 600,000 euro out of burg-Altona last year. The five cultural landscapes products from April to Oc- the total costs of 700,000 euro. www.denkmalstiftung.de are not only important re- tober. A market and a stable www.igs-hamburg.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economy, Transport and hamburg.de GmbH & Co. KG, Development Corporation Innovation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business Text [email protected] Development Corporation Pressebüro Hilke Maunder