Gaol

Lingyun Gao (Ling)

English I3l Z

T. J. Walker

September 30th,2Ol2

Short Assignment # I

There are so many images in the world we can see every day in our life no matter in

newspapers, textbooks, television and even in our own house and dorm. Different images

represent different meanings and information. Advertising, entertainment, decoration, education,

memory aid etc. are all what they can be used for. When we are tryrng to identify and recognize

those images for information requirement, it is very essential and fundamental to for the key

content and details in order to understand what they are try to express in a non-word format. The

image I analyzehere illustrates a very perfect example of how one thing can be interpreted and

impact our understanding and behavior to it. ' There are lots of things we can find in this image. The content is a gesture. of right hand r;# with the forefinger as one and others are clenched fists. It is a common concept of meaning we slp' usually use. the forefinger, the number One was there very obviously. And the English letter

E, R, K was on the other three fingers one by one. And the thumb is in front of the others. The t'dr'--g*at1. central of the palm was the word fake sports, CAMPUS est. 2000 and a red badge on the right

corner. The whole background color i, Ufu.t and the outline was the shining silver color just like

the number and letters which gives us a feeling of metal sense or some sort of rock &roll's heavy \ q r"ph.'r ) 't3J, beat. For the production method, computer-generated was easily identified since this giapli

doesn't require so much detailed to show what it is. The silvery and black colors are combined

pe{ectly that the drawing or painting can't have the outcome like that. And the image must be

made by factory printing with other similar ones on those kinds of similar products. It is not a 7 Gao2

Esneciallv, the word photograph since the hand has been redesigned -u5rtfnff"\f*l"ne] which comes from the z \ CAMPUS and the letters E, R, K are written in the certain font style .1 P-t a,.- \ j;3?,.$ [en^,. ."-*p,t",d",ig",dh"' s -*ij' 4;"rdro'^^ : r"h since ii ir contains the logo in6rmation and aTP W The content is irrefurably imporrant "it""/v t'- it-.Me,#,..n.n,,,n,""..*,recosnition.Atthefirstquickglance,thegestureimplied).,J^,'t quick glance, the ges 'j*r*- '- represented part of-intended audiences' recognition. At the first whb 1 "to be Number one" as we can see in their ads' Most people will H *ta- ERKE's 1duisilt slogan- about the brand' ;: i;T) what it is and what it represents immediately if they know anything "-,- b{/ \f-^'--^".lunderstand ERKE see that actually the gesture contains a sportswear logo called ,'54rn'*''r {t From the image, we can Erke Group just like Nike and which is a famous brand owned by Chinese company HongXing major sports icons in America. The brand specializes in sports apparel and has sponsored

goods, and even fashion within the Chinese Olympic team. They sell tons of sportswear, sports

and sports lovers which are accessories. The major customers for the company are teenagers

are going to wear while doing active and energetic. So when those people saw the clothes they

and confidence ofj$i"l::i the sports, what they are trying to exnrffit$e abilitv :it5l"1': fr5)1*. goodatsportSandtheyarethebestithleticsintheirheart.ThislogolryatchedSome;..i..-fut:! to look cool and have fun while wearing those clothes since this logo i' ''k of the audience,s feeling \rrvtj-"' feel good about what we like always at the most obvious places in the T-shirts. And we will very useful and nature in particularly "wearing" this opinion outside. The advertisement here is ,L-'\ product. the image and cause buyers' interest to know more about the il,).- P"1'-'; peoole have different-;ffi,)- It is no doubt that there is disagreement in the image since #,.-'\;-Pf/*%i a*l selbgsesseo {'n", *"*1:"i{} preference. some people might feel that is too narcissistic ,w I and distracted comparing wear them. Or they might a.fgue the image is too complicated , - someone bfl/*_ .. ) pumas,s . or they might concern about the little word fake t wit!,Nike,s Swoosh or reaping i;:' that means and they are not well sports and CAMpUS est. 2000 since they have no idea what i"*n t )-ot lo"!( '' r.V-.r_'' F^\Ae 4".\ 3laA9 J Gao3

designed enough. Maybe they just feel indifferent to this brand and prefer others. With different

culture background, the image probably have different meaning to people that's offensive or

impolite. Generally, the image can't be attracted and useful for everyone and it just ontypfe!

for some group of consumers under the same culture backgroun o / ;r?fOP;;. ;; .ilt *U*, / n# z 'cl).se nilt* personally, I really like this image and that's the only reason I decide to duytniJ-.niil' /o.-,+1"')

There are actually no order specialties of this clothes but this logo which satisfied my demand. I

wear it when I am running and I want to look professional and passionate on what I am doing. fl jogging $ij And this T-shirt makes me feel very confident and excited to behave well in the exercise. i;l And I really appreciate other people's attention when they recognized brand ERKE and like the

logo a lot. The image is very appropriate at those situations and people can identify my role very

I accurately when other runners came and pass me on the road. When)^.,Y:i:1': they getclose, they might G\,,? h'^ t ^: 4 r.- .1 .. give more glances to the clothes sin=ce itrey are veri coot and not all ERKE brand product have

fanAxathe position of the image decides when and where I will wear them. Since the gesture rF?r l_---' can it is used u^*l is in the central of the image rather than right side with such as a.big side, Yg tell hJh*+" i '"+"^+*I'+€-> for causal times rather than work time. It is determined that ,@ not a company's sign but morei/ J<^S'*c / tt"d'5 t for entertainment to express personal opinioris which is suitable for leisure time than special / bc_ r.r.o*€ / 6\oa, occaslons.

' There is lots of information and interpretations which brings us to a deeper understanding

of what it really means behind itself. And I can talk about it more if I know more details about :-^ -^^1. r*^-a olrrrorrc chqna nrrr , &*l-t thecomputerdesignandcompanydevelopmentandmarketinggoals.@\;;+=.thecomputerdesignandcompanydevelopmentandmarketinggoals.@ lt feeling with the factors it contains such as colors, locations, words, sizes, materials and contextr. L o .9".1

A l-., il in different ways of use. And-r by ", Their genres established their arguments and conventions *, ;;"n knowing all those things, I believe we can have a better understanding and use to image around rc"ff^rr. / heL" )'o us to serve our life.' 4"ffi\'# /o'r I Rubric l--' h

Identify tffiery5;"6the' image ancrf,ile lmpa(fipactofthis g-e*" orr'b$erpretu(i Offet a detailed analYsis \ which addresses the gg!4!,' i"ffi\)nroduction'rnethod, and thq