The Stanley Works Fires up the Engines with Valvoline Evernham Racing
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The Stanley Works Fires Up the Engines with Valvoline Evernham Racing October 15, 2005 Leading Tool Brand to Become Co-Primary Sponsor of Scott Riggs and the No. 10 Stanley Tools/Valvoline Dodge Charger for 10 Races NEW BRITAIN, Conn., Oct. 15 /PRNewswire-FirstCall/ -- Stanley(R) tools are known for their powerful performance, and ability to get the job done. They're found in almost every American toolbox. (Photo: http://www.newscom.com/cgi-bin/prnh/20051015/NYSA011 ) And now, The Stanley Works (NYSE: SWK), one of the world's best known brands of tools, hardware and security products, is adding a powerful new tool to its toolbox -- the co-primary sponsorship of the No. 10 Stanley Tools/Valvoline Dodge Charger and driver Scott Riggs. "Our customers are dedicated race fans, so this is a natural partnership for us," said Don McIlnay, President of the Stanley Tools Group. "The Stanley brand has already benefited tremendously from our association with Evernham Motorsports, Ray Evernham, Kasey Kahne, Jeremy Mayfield and Bill Elliott. Now, we're expanding our presence in racing to a co-primary sponsorship with Valvoline Evernham Racing. This sponsorship gives us a powerful new marketing platform that puts Stanley in front of millions of consumers on a weekly basis and allows us to communicate and demonstrate the quality and performance of Stanley(R) tools. We're thrilled to have Scott Riggs at the wheel and Ray Evernham at the helm, and look forward to a successful season together." Stanley will sponsor the No. 10 Stanley Tools/Valvoline Dodge Charger for 10 races in 2006, including Las Vegas, Texas (A), Talladega (A), Darlington, Michigan (A), Daytona (B), Indianapolis, New Hampshire (B), Charlotte (B) and Phoenix (B). The No. 10 Stanley Tools/ Valvoline Dodge Charger will carry the signature yellow and black colors of the Stanley brand. Stanley Tools also will be the featured co-primary sponsor on the No. 10 Valvoline/Stanley Tools Dodge Charger in 21 races throughout the season. In addition to the primary sponsorship, Stanley will continue its involvement as an associate sponsor on the race cars of Kasey Kahne and Jeremy Mayfield, as well as on the uniform of Erin Crocker -- creating the Stanley Racing Family that is as unique and diverse as the loyal customers of Stanley(R) tools. "I've always had Stanley(R) tools in my tool box and trusted them to get the job done -- now I can put that trust in my Stanley Tools Dodge Charger," said Scott Riggs, driver of the No. 10 Stanley Tools/Valvoline Dodge Charger. "It's exciting to join Valvoline Evernham Racing, continue my relationship with Valvoline and add a new partnership with The Stanley Works." The Stanley Works, Evernham Motorsports and Dodge marketing partnership will include new product launches for many of its businesses, key customer outreach efforts, retail marketing and promotions. All Stanley brands will be involved in the program, including Bostitch(R), Proto(R), Vidmar(R), Best(R), and Blackhawk(TM) by Proto(R). The Stanley Works has long been involved in NASCAR through its MAC Tools brand. The Stanley Works was a pioneer in the sponsorship of NASCAR racing as one of the first tool companies to provide support for the NASCAR Busch Series in the 1980's and 1990's, including involvement with teams such as Cecci-Welliver. About The Stanley Works The Stanley Works (NYSE: "SWK") is a worldwide supplier of consumer products, industrial tools and security solutions. Consumer products include hand tools, mechanics tools, tool storage, and hardware. Industrial tools include fastening systems, industrial mechanics tools and tool storage, auto assembly tools, storage systems, professional laser measuring and leveling tools and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The Stanley Works utilizes the Stanley Fulfillment System, its proprietary comprehensive continuous improvement program, to achieve total satisfaction wherever our processes touch our customers. Our innovative Consumer and Industrial products help people utilize their skills, express their creativity and realize their visions on work sites around the globe. Brand names include Stanley(R), Husky(R), Goldblatt(R), Bostitch(R), Jensen(R), Mac(R), Proto(R), La Bounty(R), Vidmar(R), CST(R), David White(R) and ZAG(R). Our Security Solutions brands include Stanley(R), Best(R), Blick and Frisco Bay(R). Contact us at 1-800-STANLEY or at http://www.stanleyworks.com. About Valvoline/Evernham Racing Valvoline Evernham Racing LLC was formed in August 2005 to campaign the No. 10 Valvoline Dodge Charger for the 2006 season. Under the arrangement, Valvoline will be the primary sponsor for Scott Riggs' No. 10 Valvoline/Stanley Tools Dodge Charger for a majority of the races and will be the co-primary sponsor on the No. 10 Stanley Tools/Valvoline Dodge Charger for 10 races. For more information, visit http://www.valvoline.com or http://www.evernham.com. About Evernham Motorsports Evernham Motorsports is a leading team in the NASCAR Nextel Cup Series. Founded by CEO Ray Evernham in 1999, the team is in its fifth season of competition at the highest level of NASCAR racing; with drivers Jeremy Mayfield in the No. 19 Dodge Dealers/UAW Dodge, Kasey Kahne in the No. 9 Dodge Dealers/UAW Dodge and Bill Elliott in the No. 91 Evernham Motorsports Dodge. For more information on Evernham Motorsports, visit http://www.evernham.com. SOURCE The Stanley Works -0- 10/15/2005 /CONTACT: Debby Robinson of Clear!Blue for The Stanley Works, +1-312-505-4336, [email protected]/ /Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051015/NYSA011 AP Archive: http://photoarchive.ap.org AP PhotoExpress Network: PRN1 PRN Photo Desk, [email protected] / /Web site: http://www.stanleyworks.com http://www.valvoline.com http://www.evernham.com / (SWK) CO: The Stanley Works; Valvoline Evernham Racing; Evernham Motorsports; NASCAR ST: Connecticut IN: AUT HOU SPT SU: RM -- NYSA011 -- 0577 10/15/2005 16:49 EDT http://www.prnewswire.com.