View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by AIS Electronic Library (AISeL) Association for Information Systems AIS Electronic Library (AISeL) All Sprouts Content Sprouts 7-26-2009 Using Neural Networks for Pattern Association for the Online Purchase of Products Arpan Kumar Kar XLRI School of Business & Human Resources,
[email protected] Supriyo Kumar De XLRI School of Business & Human Resources,
[email protected] Follow this and additional works at: http://aisel.aisnet.org/sprouts_all Recommended Citation Kar, Arpan Kumar and De, Supriyo Kumar, " Using Neural Networks for Pattern Association for the Online Purchase of Products" (2009). All Sprouts Content. 281. http://aisel.aisnet.org/sprouts_all/281 This material is brought to you by the Sprouts at AIS Electronic Library (AISeL). It has been accepted for inclusion in All Sprouts Content by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact
[email protected]. Working Papers on Information Systems ISSN 1535-6078 Using Neural Networks for Pattern Association for the Online Purchase of Products Arpan Kumar Kar XLRI School of Business & Human Resources, India Supriyo Kumar De XLRI School of Business & Human Resources, India Abstract Abstract: Today, a huge percentage of all the business transactions that take place in the domain of e-commerce are dominated by online shopping after the "virtual market" conceptualization of the business. This paper focuses on how pattern association rules may be obtained from the dynamic databases generated during purchases in an e-Store to maximize the profit of the marketer.