Playfair Display Black Italic

Our brand typefaces are Playfair Display and Open Sans. Using both serif and sans serif typefaces gives us the flexibility to cover our wide range of audiences and Playfair communications. A time-honored hybrid These typefaces are “open source,” of modern design, a so they are free to download and headline typeface that can be used without restrictions. brings strength and utility However, for consistency, we all to the classic serif. need to install the same cut of type family. Display

How do I get the typefaces? These typefaces will already be available to use on internal Pearson computers.

If you do not have the typefaces installed on your computer, or if you work outside Pearson, please Open email [email protected]. An optimized font &legible across print and Web and one that To download these typefaces and instructions on how to install them, is perfect for mobile please click the folder above. Sans interfaces and copy.

Pearson Brand Guidelines 2016 Typography 37 Typography Weights and settings

These are the typeface families Playfair Display typeface family Open Sans typeface family and weights available for use. Use different combinations to Playfair Display regular Open Sans light create interesting and engaging communications. Playfair Display italic Open Sans light italic The typefaces come with predefined letter and line spacing Playfair Display bold Open Sans regular built into the typeface, which is sufficient for most applications. However, if you wish to customize Playfair Display bold italic Open Sans italic for extra refinement or legibility on screen, use your judgment Playfair Display black Open Sans semibold but avoid extreme spacing and overstyling. Playfair Display black italic Open Sans semibold Italic Minimum sizing The preferred minimum size Playfair Display - Standard cut Open Sans bold for copy is 12pt unless the format prevents this, such as on Open Sans bold italic business cards or legal footers, 12345 where you should try to keep it as large as practical. Playfair Display - Alternate cut Open Sans extra bold

Playfair Display numbers Open Sans extra bold italic There are two cuts of Playfair Display numbers. To select the 12345 alternate cut, use ALL CAPS settings or select numbers through glyphs.

Pearson Brand Guidelines 2016 Typography 38 Typography Creating hierarchy

In both digital and print formats, 1 type hierarchy plays a key role in engaging your audience with your Aiming high copy and keeping them interested. Here are some examples of how to apply the different elements to 2 The global education market is being transformed as break up your content and make it easy to read and understand. the world’s economies gain a better understanding of how learning enables individuals, communities, 1. Header and economies to succeed. Should be short, snappy, and engaging.

2. Subheader A concise and engaging lead-in to your 3 Changing the perspective content. Empowering people to progress because education has the in their lives through learning, potential to transform people’s 3. Body copy header 4 These help to signpost and divide your and that means we put the lives and the communities in copy into easily readable sections. learner at the heart of what we which they live. do. We’re on a mission to help 4. Body copy people make progress in their “We’re on a mission to help Set this in Open Sans for legibility and lives through learning. people make progress in their 5 no smaller than 12 pt in print wherever possible. We’re continually challenging lives through learning” ourselves to think differently, 5. Pull-out quotes step in new directions, and We’re moving toward a better Highlight key pieces of information in a different color or type style to draw inspire others along the way. world, and with your dedication attention and break up large areas of But like all the greatest journeys, and imagination, we’ll make sure body copy. we know it’s worth all the effort, everyone’s a part of it.

Pearson Brand Guidelines 2016 Typography 39 Typography Varying the pace

Always consider your readers’ perspective and vary the pace Hi, Jane Help Menu Open Ideas has been created to help make the best evidence and ideas Home > How we do it to keep them interested. about learning accessible to all, and to encourage open debate about what works in education.

The research and ideas on this website contribute to the global discussion, and debate big unanswered questions in education by focusing on the following eight themes: Adapt the content Learning science Let your Exploring How can we apply the Highlight insights from cognitive and developmental psychology, neuroscience, and behavioural a new world science to design and deliver Pull out key statements to capture learning appropriate for all students key areas learners and at diff erent A story of the global reach stages of development? and power of education Knowledge and skills your readers’ attention. Use a What should learners, at diff erent stages of education, know, understand and be able ﬂ o u r i s h to do, and to what standard, in order to maximise further progression in learning and mixture of simple and complex work? Educator Quality How can we develop, at scale, teachers and leaders pages to create variety and avoid with the capabilities to deliver intended learning outcomes through best-practice pedagogy? Welcome to Brand.Pearson.hub. Here, you’ll ﬁnd lots of information about Pearson, our intimidating readers with large products, and impact in the community. Tools needed to create your own assets using 11 12 our visual identity. As well as getting involved with campaigns through our spotlight section. amounts of dense content.

Our social impact Project literacy Stories of impact Simple body copy Bold statements The refugee crisis in Europe is, The curse of illiteracy is it’s largely Continuing our series showing the Vary your grids rightly, dominating headlines. invisible. But its impact is global power of education to make a better and devastating. world. Here’s the story of Escu. Experiment with different grids Experiment and varied layouts, e.g., leaving Pearson’s purpose is Pearson’s purpose is illustrate that the bigger to empower people to to empower people to Pearson’s social impact – in with different progress in their lives progress in their lives improving Coloursaccess to good and patterns through learning, and that quality education and through learning, and Colours and patterns Pearson pie charts means we put the learner ensuring thatColours translates and patterns areas of white space and using that means we put the at the heart ofColours everything Coloursinto and meaningful patterns and learning patterns column widths learner at the heart we do. Through this review, outcomes for far more of everything we do. you’llColours see fi ve stories and from patternspeople – the more we can students that illustrate howColours create a faster and growing patternsand we’ve been doing over the more profi table company, block colors to create section last year. and do so in a sustainable Colours and patternsmanner. Each story demonstrates the commitment and ability of Last October Malala the young woman involved, Yousafzai accepted her Heart breaks. each a great source of Nobel Peace Prize on behalf inspiration to all of us. Each of the 66 million girls around showcases one of Pearson’s the world who don’t go to most commercially school. In this same spirit, successful products (MGI, I’ve chosen fi ve stories that BTEC,Connections, Wall are about the achievements Street English, MyLabs) of of young wome around the recent years. And they all world. Positioned to make a Head Learning is individual Pearson’s purpose is to BTEC, Connections, Wall empower people to progress Street English, MyLabs) of Fig 1. Global net income in their lives through learning, recent years. And they all For many people, learning is the route to a job to support and that means we put illustrate that the bigger 10% Key title runs here the learner at the heart of Pearson’s social impact their family, or the skills to help them progress in their career. 40% everything we do. Through – in improving access to Key titleDescription runs here here Description here Description here Description here this review, you’ll see fi ve good quality education and For others, it’s simply a lifelong passion for discovery. Key title runs here Description here Description here Description here Description here Description here Description here Description here 10% stories from students that ensuring that translates Key title runs here Description here Description here Description here Description here Key title runs here Description here Description here Descriptionillustrate here howDescription we’ve here been into meaningful learning For every learner, at every stage of their life, education Description here DescriptionDescription herehere DescriptionDescription here here DescriptionDescription here here Description here Key title runs here Description here Description here Description here Description here doing over the last year. outcomes for far more

Description here Description here Description here Description here DescriptionDescription here here Description here Description here people – the more we can is the path to opportunity and fulﬁllment. Description here Description here Description here Description here Key title runs here Each story demonstrates the create a faster growing and Description here Description here Description here Description here Description here Description here Description here Descriptioncommitment here and ability of more profi table company, 10% Description here Description here Description here Key title runs here Description10% here the young woman involved, and do so in a sustainable each a great source of manner. We’re curious and excited about the future. Description here Description here Description here Description here inspiration to all of us. Description here Description here Description here Description here 10% 10% Last October Malala Each showcases one of Yousafzai accepted her Nobel Thank you for exploring it with us. Pearson’s most commercially Peace Prize on behalf of the successful products (MGI, 66 million girls around the Key title runs here 09 10

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Who we are How we do it Why we do it Brand toolkit Experiment with white Our story Products & services Get to know our Brand at a glance Use block colors to Our audiences Our eﬃcacy promise social impact Guidelines space to let text breathe Our people Our learners Project literacy Assets & templates create section breaks Talking about Stories of impact Images & our business illustrations

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Pearson Brand Guidelines 2016 Typography 40 Typography Varying the tension

Explore scale and different typeface combinations to create 01 BLOG INSIGHTS 01 BLOG INSIGHTS tension and increase pace through your communications. In this 21st century landscape, If you study most of the how a country educates its thinking on this, there’s most gifted and talented a broad consensus that 1. Combining typefaces children takes on a new gifted children have four sense of potential; not just characteristics: intellect, How to the prospect of young lives motivation, creativity, and Use a combination of the two fulfi lled, but the promise of aff ect (i.e., positive beliefs a new economic powerbase. about themselves). typefaces to create tension and Consequently, in many countries the responsibility But studies are designed to be ensure key pieces of information for identifying and educating neat. In truth, no two children are ever the same, and gifted stand out. children are no diff erent in spot a this respect. Each will have their specifi c talents, learning 2. Using uppercase Perhaps the question needs, behaviours, likes, dislikes, hopes and fears. Each Uppercase can be a useful device shouldn’t be “Is that will need to be challenged child gifted?”, but and managed according to his or her abilities. They will gifted for short navigational text, creating rather “What does usually need to learn faster gifted mean, today, and deeper; need to pursue differentiation within digital menus independent study; need to where you are? make a meaningful impact; and items like captions, but need to feel challenged by big problems; need to have should not be used in large areas. opportunities to interact child ? with like-minded peers – and gifted students has spread knowing all this will help them 3. Playing with scale beyond national or local fl ourish. But applying all this Education is rightly seen as a government. Institutions like uniformly, without regard for catalyst for progress, not only Use a combination of type scale Brazil’s Center for Potential the individual child and their and Talent Development, and specifi c gifts, is naive. for individuals but also for whole South Africa’s Radford House countries. The research confi rms to create tension between pages. are having just as much of a And it’s equally naive to not This will also help create pace say in who the next generation consider the impact of where what we intuitively know – when of bright young talent will be… a child is studying. How, for you improve education, economic and more of a say in how to example, does local context through the whole communication. nurture them. But who are and cultural values aff ect and societal benefi ts follow. these gifted and talented kids, these interpretations? In and what makes them unique August I attended the World from typical students? Conference for Gifted and With two brand typefaces and a Talented Children where I number of weights and cuts to 12 13 work with, be careful not to use too much variety in a single item of communication. Commit to a 1 2 3 select number of styles and use them consistently throughout your digital or printed piece.

Pearson Brand Guidelines 2016 Typography 41 Typography Using system fonts

Occasionally, the Pearson brand typefaces won’t be suitable and you will need to use a system font instead.

When to use brand typefaces The Pearson typefaces must be used across Times New all internally produced documentation, e.g., websites, uneditable digital documents, professionally printed material, trade shows, and environments. The only exception to this rule is in our Roman Arial PowerPoint presentations, which should be produced using our approved template and which use system fonts, as these will often be shared with other parties or shown on different devices where we cannot control what typefaces they have access to. External PowerPoint &Email signature When to use system fonts If your document incorporates editable “live type” content, e.g., agendas, invoices Welcome to the world’s learning and PowerPoint presentations, Word company documents, and press releases, you should use system fonts to ensure your recipient Learning changes everything. It helps people gain the skills to find can view the document properly. a job or progress their career, and it helps build successful communities Name Surname Job titleName Surname and thriving economies. CompanyJob title name (optional) DivisionalCompany company name url (optional)(optional) In our rapidly changing world, Pearson Building name (optional) Street Use Times New Roman as an alternative to TownDivisional /City company url (optional) is helping to shape a brighter future Postcode/ZipBuilding Codename (optional) Street for global education, one that empowers CountryTown/City, Postcode/Zip Code Playfair Display and Arial as an alternative to Country human progress through better learning. D +00 (0) 00 0000 0000 M +00 (0) 00 0000 0000 (optional) Open Sans. D +00 (0) 00 0000 0000 Because wherever learning LearnM more +00 at (0) www.pearson.com 00 0000 0000 (optional) @namesurname flourishes, so do people. A single statement for either an accreditation, award,uk.linkedin.com/pub/name-surname marketing or celebratory comment - do not use images - do not add any further statements Learn more at pearson.com ALWAYS LEARNING A single statement for either an accreditation, award, marketing or celebratory comment - do not use images - do not add any further statements

ALWAYS LEARNING For the most commonly used document templates, please click on the folder above.

Pearson Brand Guidelines 2016 Typography 42 Typography Colorways and accessibility

All the messaging you create Light type on dark backgrounds must be clear, legible, and accessible to everyone. Aa Aa Aa Aa Aa Aa All of the color combinations Type Color Type Color Type Color Type Color Type Color Type Color shown here have achieved the Chalk White | #FFFFFF Chalk White | #FFFFFF Lime Green | #D2DB0E Ice Blue | #D4EAE4 Chalk White | #FFFFFF Lime Green | #D2DB0E Background Color Background Color Background Color Background Color Background Color Background Color required AA accessibility rating. Pearson Blue | #007FA3 Midnight Blue | #003057 Midnight Blue | #003057 Midnight Blue | #003057 Ink Black | #000000 Ink Black | #000000 You should only use these color combinations when applying type. Aa Aa Aa Aa Aa Type Color Type Color Type Color Type Color Type Color Always make sure colors are tested Ice Blue | #D4EAE4 Chalk White | #FFFFFF Ice Blue | #D4EAE4 Chalk White | #FFFFFF Chalk White | #FFFFFF Background Color Background Color Background Color Background Color Background Color for accessibility using our tools. Ink Black | #000000 Graphite Grey | #505759 Graphite Grey | #505759 Ink Blue | #005A70 Grass Green | #008638 See page 8.

Pearson Brand Guidelines 2016 Typography 43 Typography Colorways and accessibility

You may occasionally need to use Accent colors * additional colorways to draw close attention to important smaller elements, e.g., buttons on websites Aa Aa Aa AaAa Aa Aa or small subheadings in print Type Color Type Color Type Color Type Color Type Color Type Color Ink Black | #000000 Midnight Blue | #003057 Midnight Blue | #003057 Chalk White | #FFFFFF Chalk White | #FFFFFF Chalk White | #FFFFFF documents. In these instances, Background Color Background Color Background Color Background Color Background Color Background Color use colors from our accent palette Sunshine Yellow | #FFB81C Sunshine Yellow | #FFB81C Juicy Orange | #EA7600 Hot Pink | #EA067E Strawberry Red | #DB0020 Royal Purple | #9E007E using only the combinations listed * on this page.

Accent colors in use Aa Aa Aa Aa Aa Aa Type Color Type Color Type Color Type Color Type Color Type Color Use accents sparingly on large Sunshine Yellow | #FFB81C Sunshine Yellow | #FFB81C Juicy Orange | #EA7600 Hot Pink | #EA067E Strawberry Red | #DB0020 Royal Purple | #9E007E areas of background and big Background Color Background Color Background Color Background Color Background Color Background Color Pearson has alwaysInk Black | #000000had one goal,Midnight one Blue | ideal#003057 that weMidnight Blue | #003057 Chalk White | #FFFFFF Chalk White | #FFFFFF Chalk White | #FFFFFF blocks of copy and at a small always strive for. That every child deserves the right scale to provide a standout pop of color. Please note that tothe education, pink to learn and to ﬂourish in life. We bring accent color can be usedtogether only in the latest thinking, new practices and the large text executions. Pearson has always had one goal, one ideal that we best minds in thealways business strive for. to That help every people child deserves every the day right Hi, Jane Help to education, to learn and to ﬂourishMenu in life. We bring to grow and share knowledge. Home > Who we are together the latest thinking, new practices and the Always make sure colors are tested best minds in the business to helpWho people we every are day Hi, Jane Help We areMenu Pearson, the world’s for accessibility using our tools. to grow and share knowledge. leading learningHome > Who we are company Our Brand

Pearson has always had one goal, one ideal that we See page 8. learn more always strive for. ThatWho every child deserveswe theare right Dive in to the to education, to learn and to ﬂourish in life. We bring Our people together the latestWe thinking, are Pearson, new practices the and world’s the best minds in the leadingbusiness tolearning help people company every day Pearson Hub to grow and sharePearson knowledge. has always had one goal, one ideal that we Resources learn more always strive for. That every child deserves the right * If using a Hot Pink background to education, to learn and to ﬂourish in life. We bring learn more together the latest thinking, new practices and the Discover everything there is to know best minds in the business to help people every day with white type or Hot Pink type, to grow and share knowledge. about the world’sLinks learning company. copy must be above 14 pt bold learn more We’re as much a social business as we are a learningbusiness. Our dedication or 18 pt regular. to creating positive social impact shapes everything we do, from our products and Who we areWho we are HowHow we we do it it Why we Whydo it we do it The world of educationThe world is of changing education is changing A storyA story of of the the power of educationof education Helping prepareHelping young futuresprepare young futures strategies, to the way we engage with more rapidly thanmore ever, rapidly and than at ever, and at Pearson we’re looking to the future our millions of learners, partners and Pearson we’re looking to the future communities around the world.

[John, Kate, Karen] Pearson partners

Pearson Brand Guidelines 2016 Typography 44

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Here are some of the things to avoid when using type in our EDUCATION communications. New scientists have been We’re IS A JOURNEY looking into the way the brain retains information. Aiming How we gather and store OF DISCOVERY our thoughts and process information throughout Higher THAT SHOULD our everyday lives. NEVER END Every day

Don’t use all uppercase text in large Don’t use color combinations that Don’t use so many colors within areas of copy, as it will be hard to read do not pass accessibility standards. headlines that it makes it distracting and can come across as aggressive. to read the message.

Aiming Aiming Higher Aiming Higher Looking into the human brain Looking into the human brain New scientists have been looking into New scientists have been looking into the the way the brain retains information. way the brain retains information. Higher How we gather and store our thoughts and process information throughout How we gather and store our thoughts our everyday lives. and process information throughout

Don’t use more than a couple of colors, Don’t expand or stretch type. Don’t put text items too close together weights and styles together. It will distract or too far apart from each other. from the message and appear messy.

Pearson Brand Guidelines 2016 Typography 45