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Kilkenny Cat Laughs Festival 2017 Sponsorship Opportunities —

March 2017

Who’s Coming in 2017? —

Tommy Tiernan / Dara O'Briain / Al Porter / Kevin Bridges TJ Miller / Bec Hill / / Des Bishop / Panti Bliss / Foil Arms and Hog / Rubberbandits / David O'Doherty / Second Captains

Phil Jupitus / Rich Hall / Sean Hughes / Dan Deacon Joanne McNally / Neil Delamare / Karl Spain / Eleanor Tiernan Eric Lawlor / Dom Irrera / Attention Bebe / Kevin McGahern Bernard O'Shea / Chris Kent / Jason Byrne / Barry Murphy Andrew Maxwell / Improv All Stars / Steve Bennett / LIMMY Deirdre O’Kane / Tiff Stevenson / Scott Gibson / Fred Cooke Gearoid Farrelly / Colin Murphy / Alison Spittle Andrew Stanley

Seann Walsh / Mike Wilmot / Nina Conti / Fin Taylor Aparna Nancherla / Keith Farnan / Abandoman / Fern Brady / Paul Currie / Zoe Lyons / Sofie Hagen / Kiri Zoe Lyons / Marguerite Carter / Kiri Pritchard-McLean / Imman Edama / Jayde Adamson / Bourgeois and Maurice Spencer Jones

Kilkenny Cat Laughs Festival 2017 —

Kilkenny Cat Laughs heralds the start of summer, taking over the June Bank Holiday in 12+ official venues and many more bars across Kilkenny city.

2017 will be...

— The 23rd installment of one of ’s favourite festivals. — Packed! We expect more than 20,000+ people to enjoy the festival — Programmed for existing and new audiences — Introduced to a new, younger generation of daring, bold, adventurous craic-seekers who relish the spontaneity of a destination festival Cat Laughs legacy What the media say... — —

Kilkenny Cat Laughs has launched and helped “American and fans who were taken develop the careers of Irish acts like Dara Ó Briain, aback by the "hey, let's party" element of the festival” Graham Norton, Dylan Moran, Ardal O’Hanlon, Deirdre O’Kane, David O’Doherty, Des Bishop and many, many more. “The best little comedy festival in the world” It has a much-envied reputation as the ’s comedy festival – they love coming to Kilkenny for “Everything and anything should be expected with all the atmosphere, the pubs and the craic, on and off those . I can't think of a better way to start stage. the summer.” The Irish Independent It has welcomed international luminaries like Bill Murray, Zach Galifianakis, Louis CK, Laura “There's divilment, mischief and some top class musical Kightlinger, Bill Burr, George Wendt, , comedy entertainment on hand to complement the Peter Kay, , Emo Phillips and Sarah festival after-party's late bars.” Millican among others. Entertainment.ie The Numbers —

Demographics —

AUDIENCE (B&A Research 2015)

We have a young, affluent audience who enjoy comedy and festivals and who travel from across the country.

We’re aiming to attract our reliable And using Kilkenny City as an incredible Gender Location audience of locals, nationwide comedy draw, filled with craic, conversation Male 49% / Female 51% 53% are not from Kilkenny fans and previous attendees and… cats! 73% of visitors stayed at Age least overnight 18-24 (19%) 88% of visitors were 25-34 (31%) ‘influenced a lot’ to visit 35-44 (24%) Kilkenny by the festival 45+ (26%) Satisfaction Status On average, attendees ABC1 (64%) ranked their experience at C2DEF (36%) 8.8/10

We’re taking the spirit of a Summer Music Festival and planting its energy, thrill and collective sense of abandon in the heart of one of Ireland’s most beautiful cities Reach & Tickets —

Tickets 15,000 - 20,000 sold annually for the last last five years

Events More than 50 comedians 12+ venues with capacities ranging from 1200 to 75 More than 50 performances and gigs throughout the weekend

Social Followers Facebook 15k Twitter 4k Email 15k Previous Bookers 32k+

Social Reach Combined reach of 1m+ across social Sponsorship Opportunities —

Purring Partners —

Listed as an Official Partner of the All of the above plus: festival in our printed programme The opportunity to include gift vouchers or merch in the 60 comedians' Welcome packs (minimum value of €25) Included on the sponsorship page on Cost: €900 our website, including a link to your site/social media All of the above plus: Offer a discount deal to Cat Laughs ticket holders Included in the “About Kilkenny" page We will post on our social media channels about this deal on our website site as a recommended Cost: €1200 place to eat, drink, sleep (or relevant category) All of the above plus: A half-page ad in the printed programme Cost: €750 Cost: €1600

All of the above plus: A full-page ad in the printed programme €1900 Sponsors —

We make custom packages for brands Logo Placement Long Term which meet their business objectives. Advance Programme: 40,000 copies Association halo of a partnership with a We’re looking for sponsors at various distributed nationally household name festival levels, from title to hospitality, E-newsletters: 15,400+ email database Unparallelled photo and content transport to airline. opportunities Social Networks assets reaching a Packages are available - sponsor the combined 20k+ Unrivalled client entertainment full programme for a night, sponsor a opportunities show or series of shows, sponsor a Website: 60,000+ unique visitors strand… from offbeat to family Show sponsorship: logo on individual friendly! page for each show on website

The Comedians Football match is also Big Match sponsorship: logo placement available for sponsorship in 2017. on match page on website

Talk to us about your brand, your VIP Access story, your audience and how we can Passes to the Festival club where talent help. converge after shows. From 11pm until… late! Talk to us! —

We want to work with you on delivering the best Cat Laughs yet. Let’s make it happen.

Tom Lawlor, Sponsorship Manager, Cat Laughs 086 364 3334 | email