THE ISSUE 12 Spring 2018 SHELLOfficial publication of Wells Haslem Mayhew

Thought. Charity. Hope. Youth Insearch: How an Australian charity is helping to rebuild young lives

Victorian election analysis NSW Labor's possible 2019 resurgence 2019 digital trends A university for Blacktown Aussies & Yanks: the culture battles Electric cars: Australia playing catch-up Data collection: why do they do it? The art of writing op-eds Event planning: how to Negative gearing & how ScoMo can capitalise Wentworth byelection: what went wrong for the Liberals? 2 3

CLIENT FEATURE Welcome to the spring edition of The Shell for 2018. As we head towards end of the 2018, with elections A beacon in the everywhere looming, our business is still strong and growing. darkness: How Youth Our long-time Special Counsel, Julie Sibraa, who left to work for the NSW State Labor Party for a year, has returned just in time for the NSW election. Julie has been Insearch is rebuilding nominated by the Labor Party as a candidate on the NSW Upper House (MLC) ticket at Number 8. It’s a tough call young lives but she might just scrape in. Win, lose or draw, Julie has done a great job for Wells Haslem Mayhew. She shares her insights on Labor's election chances on page 20. A lot has happened in NSW and Federally over the past few months. The Liberal Party has dumped another Prime Minister in Malcolm Turnbull and the NSW State Labor Party forced its leader, Luke Foley, to quit over allegations of inappropriate behaviour towards an ABC journalist (see my observations about Turnbull on page 26). The New Generation All these crises are happening at a time when Victoria will go to the polls this weekend, NSW will go to the polls on 23 John Wells, Chairman March next year. A federal election has to be held by May next year and will most likely be held immediately after the NSW election. Federal opposition’s housing tax policy on page 24. Co-CEO Ben Haslem outlines Nissan’s new electric car for Australia. Page 8. Since our last edition we have added Larissa Jaffé to our consulting team who specialises in our newer digital We continue to expand our digital offerings, and digital consultant service offerings. Welcome Larissa. Tracey Jarvis looks at the 10 digital trends for 2019 on page 16. Anxiety, depression and suicide among young Australians are at epidemic levels. Wells Haslem The Wells Haslem Mayhew team is working on a range Time to go Mayhew client, Youth Insearch is offering tangible solutions to this mounting problem, empowering of projects across health, aged care, education, tourism, After 49 years working in journalism, politics and the past 28 years in young people to deal with underlying emotional barriers, change their mindsets, and break free of financial services, and construction. public affairs consulting and government relations, I have decided to their pasts. Account Executive Stav Pisk reports. We continue to work closely with long-time clients - Zurich take a step back. It’s been a wonderful journey and I have to say that Financial Services, Swiss Re, Chris O'Brien Lifehouse, I’ve loved every minute of my working life (except for the odd one here Carnival Australia, James Hardie, DOOLEYS Lidcombe and there of course). One in five adolescents will experience depression by the age They sometimes turn to crime, violence, drug and alcohol abuse, Catholic Club, Ingenia and Silver Chain. of 18. I wanted to thank all those clients who I have worked with and for over and other self-destructive behaviours. One of our new clients is Youth Insearch, an organisation many years for their support and encouragement. 50 per cent of mental health conditions emerge by age 14. Young people who are faced with these issues often struggle which dedicates itself to helping troubled youth get back with education, employment, homelessness, and mental illness. on track and lead meaningful lives. See Stav’s article on I am also pleased to announce that senior consultant Kathy Lindsay has One in four children are exposed to domestic violence, affecting page 3. been promoted to Associate Director and will play an increased role in them in a multitude of ways, including ongoing anxiety and Tragically, these struggles can end up in young people ending running the business. depression, low self-esteem, self-harm, and experiencing trouble their lives. Another new client is the National Housing Finance and forming positive relationships. Investment Corporation (NHFIC), which we are assisting To our current Wells Haslem Mayhew family and clients, I leave you in Suicide is the biggest killer of young Australians – young people with media and issues management services. NHFIC the capable hands of my long-term business partners, Ben & Amo, who Children of mothers experiencing domestic violence have higher are more likely to commit suicide than die in road accidents. was established by the Federal Government to operate I've worked with for over a decade now. rates of social and emotional problems than other children. For people in this age group, for every suicide, there are an Affordable Housing Bond Aggregator and a National To all the marvellous people I have worked with, thanks again for the Disadvantage and poverty, broken families, bullying, sexual, approximately 100 to 200 suicide attempts. Housing Infrastructure Facility. The overarching aim: friendship, professional help and support. Hopefully I’ll see some of increase affordable housing stock across Australia. physical and emotional abuse. These are the serious, traumatic you around the traps from time to time. events that young Australians face every day. This trauma, These statistics around youth suicide are devastating. The Our work with Carnival Australia is around assisting the Might be time for lunch at the Oaks. understandably, takes its toll. personal stories of those left behind are harrowing. leading international cruise line manage issues and engage with government and other key stakeholders. The trauma can rear its ugly head in many ways. When this happens, the national debate around suicide prevention reignites. In education, we are assisting Blacktown City Council Young people can feel alone in their struggles, believing no one attract a world-class university campus to Sydney’s outer The debate quietens down until the next tragedy occurs. west. Read more about our successful campaign on page 18. understands what they are going through and keeping their feelings to themselves. And so, the cycle continues. Kathy Lindsay provides her observations around the John Wells, Chairman 4 5

CONTRIBUTOR Often these discussions are tied into Insearch is the last resort, stepping in bullying prevention and informing where others have failed. parents or other responsible adults what A booming Youth Insearch tells us one of the the warning signs may be. They are told top issues their young participants they need to listen, to be more aware, to experience is suicidal thoughts. Melbourne & bread- love them. The method is a proven success – 80 per But what if young people are told they and-butter issues cent of participants who had attempted need to help one another? suicide before attending the program What if the onus is put on young people had not done so since. 65 per cent of auger well for Labor to check in with their peers? those who were feeling suicidal prior to attending the program no longer felt this in Victoria What if young people are best equipped way. to give advice and share their stories? Youth Insearch’s unique approach One award-winning organisation is focuses on young people helping one doing just that. That organisation is another deal with their trauma. The Youth Insearch. program is designed and run by young While there are many organisations, people, for young people. that support young people facing The young people relate to one another these issues, few are successful at and understand what they are going empowering young people to deal through, giving advice on how to deal with the underlying emotional barriers, with difficult situations. changing their mindsets, and ultimately allowing to break free of their pasts. There is a shared feeling of support, respect and most importantly, love. Wells Haslem Mayhew has been working Wells Haslem Mayhew Melbourne affiliate, Robert Masters, examines this week’s Victoria state with Youth Insearch to raise awareness When participants share their stories of its life saving program among of triumph over adversity, they inspire election and concludes voters south of the Murray River lack the appetite to change government. government, media, and the general those around them and empower each public. other to find positive alternatives within themselves. First page & top to bottom: Youth Victoria is heading for a second-term Labor government on of the Greens, which now holds three lower house seats, or The organisation has helped over 30,000 Insearch participants attend a weekend election day 24 November. A number of political observers are rural independents to form a minority government. However, young people since its beginnings in Organisations like Youth Insearch are few workshop. saying that it could be the forerunner to a Labor dominated Labor has said there will be ‘no deals’ with the Greens who could 1985. and far between. We are proud to work east coast political scene in 2019 – from Federal parliament to possibly take five seas in their inner-Melbourne stronghold. with Youth Insearch and to highlight Queensland, NSW and Victoria parliaments. Youth Insearch helps young people from As with previous State elections, this one will revolve around the incredible impact the program has The only question mark over the outcome of the future Andrews all walks of life, no matter how significant bread and butter issues such as transport, education, health and on some of Australia’s most vulnerable Government is whether or not it will govern in its own right. or otherwise their struggles may be. people.• crime. All opinion polling to date shows the coalition Liberal/National For some young participants, Youth Youth Insearch is a part pro-bono client. parties do not have the numbers to move from the Opposition There is no doubt under Labor the Victorian economy is good, benches for another fixed four-year term. jobs are being created, education is booming (TAFE colleges are If you need immediate support, contact now back on the agenda for those not seeking tertiary education) Lifeline on 13 11 14 for 24-hour crisis Polling shows Labor is leading by 55 per cent to 45 per cent on and health is expanding state-wide with new hospitals, medical a two-party preferred basis and this brings into question the support. services and research programs. Greens and the Independents on determining the outcome. On the current reading of the primary votes, Labor has 41 per cent, It is said about Andrews that he is a ‘premier with whom you are the Coalition 39 per cent and the Greens 11 per cent. Support not going to die wondering’. But this ‘rosy picture’ is not without for the Greens has barely shifted compared with polling in July. its flaws and in these final weeks there are many wondering Labor came to power in 2014 with a majority of eight seats for about his reign on several primary issues. a total of 47. [The election was the first time since 1955 that an First, the Coalition is rated strongly on law and order issues (53.9 incumbent government was removed from office after a single term. It was led by the Liberal’s Ted Baillieu initially and then per cent to 46.1 per cent) with Victorians believing the Andrews Denis Napthine]. government is “too soft on crime”. This would mean the Coalition (with 38 seats) needs eight seats Second, Labor is only marginally preferred on “preventing to achieve a majority government, while Labor could lose power unnecessary price rises and keeping the cost of living in check” by the loss of just two seats. Labor would then need the support (37 per cent:35 per cent). 6 7

Third, Andrews is strongly out of favour At the time, Melbourne’s infrastructure also the outer suburbs and roadway Guy’s term as Planning Minister under on ethical issues; especially with the was crumbling under the strain of arteries being clogged with traffic the last Coalition government saw him ‘red shirts’ election incident, which saw population growth, but the Baillieu/ morning, noon and night; let alone the spend millions of dollars of taxpayers’ former Victorian Labor campaign staff Napthine Coalition government hardly ‘commuter crush’ on trams and trains at money in 2013 to confidentially settle a arrested over the use of taxpayer money reached a trot on doing anything about peak times. lawsuit over a botched planning decision. in campaigning for the 2014 election. it. According to some, he personally A 30-minute freeway journey is now ordered the last-minute settlement be The State’s Ombudsman, Deborah Glass, This growth has now taken another leap taking 60 to 90 minutes, despite the paid to the owner and purchaser of the found Labor had been wrong to spend forward with the most spectacular being Andrews government spending billions Ventnor farmland on Phillip Island. $388,000 of taxpayer funding during on Melbourne’s fringe. of dollars on new roads and highways, the campaign. Although Labor has paid The Andrews Government released Between the 2014 state election and the removal of level crossings (and more the money back, their parliamentary all the documents related to the issue the end of September 2018, enrolments to come post-election) and building members are now refusing to be in September this year in a massive, have risen markedly with the State’s and putting more trains and trams interviewed by police and the media 80,000-page dossier which was tabled population growth rivalling the Gold is 'hounding' the Premier over his into services and increasing service to show that Guy had his own ethical Rush era of the 1850s. backdown on initially committing to frequencies. issues. 'co-operating' on police interviews. Melbourne is now set to overtake These issues are reflected in the This was on top of his well-publicised Sydney in a few years as the nation’s Finally, Andrews took to the streets in a election commitment of Andrews, and Lobster Cave restaurant meeting with most populous city with a net 2,400 massive Trades Hall Council rally calling his transport minister, Jacinta Allan, to a long-time Liberal supporter Frank people a week arriving or being born for greater wage growth for employees spend $50bn on an underground rail Lamattina and his cousin Tony Madafferi. here; they are students, skilled migrants knowing full well that this would also network - “the biggest public transport Madafferi has been accused of being a affect the State’s budget. and those moving from interstate (more project in history” - including 90km high-level organised crime figure, but has than 15,000 moved to Victoria from However, he continues to capture the of new tracks, 12 new stations and an never been charged or convicted and he interstate last year). ‘front page’, or ‘page three’ when it airport link, and taking 200,000 vehicles strenuously denies any allegations. Guy comes to political campaigning – good or From a three million city to now five off congested roads. says there was no wrongdoing, but he bad – while Opposition Leader Matthew million, and possibly 8 to 9 million by In contrast, Guy has committed $19 has had enormous difficulty in moving Guy is struggling to make traction. mid-century, transport infrastructure billion to rebuild the entire regional rail from infamously labelled ‘Lobster with Labor also cannot be touched on planning continues to be the key political network in a decade, to not only capture the Mobster’ dinner. transport and infrastructure. They came issue. the regional and rural voters, but also to It has resonated with many in the to power on back of the moribund efforts The growth has seen new housing whet their appetite to 200 km/h trains of the Coalition to get ‘transport issues developments expand into the far outer to all large regional cities. community and although it has its chapter in possibly the worst political moving’, despite winning government on suburbs, high rise developments taking Top to bottom: Victorian Premier Daniel The size of these election promises is this very issue. place not only in the inner suburbs, but Andrews & Opposition Leader Matthew without precedent in Victoria – and shenanigans period for many decades, Guy they are not without their critics. The along with the decline in trust and Grattan Institute says both Labor and respect by the public for politicians, voter Liberals proposal are "siren songs of the volatility has not reached the heights to desperate". persuade political pundits to predict the The same could be said about ‘dirty’ death knell of a Labor Government this politics. November.• 8 9

CLIENT FEATURE The Japanese automotive giant is the “The local introduction of these two global leader in zero-emissions vehicles, essential factors is certain to increase Governments have selling more than 300,000 of its LEAF Australian consumer uptake of electric electric vehicle, the world’s first mass- vehicles with zero emissions from the the power to help produced electric car that is also the tailpipe in a manner similar to the best-selling EV in history. countries mentioned. Australian drivers live According to a Nissan-commissioned “Nissan Australia encourages all study by KANTAR TNS, 63 per cent Government to incorporate supply-side Image: The Nissan Leaf their electric dreams of Australians feel the move to EVs is inevitable, with 29 per cent of consumers initiatives into any policy. considering purchasing an EV. “These Government-led initiatives Nissan Australia Managing encourage manufacturers to bring Director, Stephen Lester, says the the latest-technology low emission research confirms Australians are vehicles to the Australian market, as the “overwhelmingly positive toward technologies they often contain typically electric vehicle ownership”. have high market introduction costs.” In a recent submission to the Victorian Nissan argues that all three levels of Parliament’s Standing Committee on government – Local, State and Federal Economic and Infrastructure Inquiry into should consider the following incentives: Electric Vehicles, Nissan wrote: Financial Incentives “The success of the Nissan LEAF electric • Import Duty and LCT Removal car in regions such as North America, linked to CO2 output (Federal Europe, Japan and China is underpinned Government) by the same two factors driving the • GST Discount linked to CO2 output Australia is lagging the rest of the world in adopting electric vehicles, but it’s not for want of demand. wider consumer uptake of EVs overseas: (Federal Government) Governments need to step up. Co-CEO Benjamin Haslem reports on how Nissan Australia is trying • Government-led purchase • Income Tax Rebates linked to CO2 incentives for new-car consumers output (Federal Government) to make that happen. to select an electric car, and; • Stamp Duty Discount/removal • Widespread publicly available Australians love to brag about their adoptions of new Analysis by UK firm GoCompare found Australia is the poorest- linked to CO2 output (State electric vehicle recharging technologies. equipped country for EVs. Government) infrastructure, with full or Whether it was wearable technologies on their wrists; mobile Australia has just 476 public charging stations – one of the lowest partial funding from US and EU • Registration cost Discount linked phones or VCR’s, it seems many Aussies love to purchase new totals in the world – and 14.3 petrol stations to every publicly governments. to CO2 output (State Government) things. accessible charging point. According to Roy Morgan Research, 3.7 million (or 19 per cent) of Out of the 30 nations that are members of the International Australians can be defined as technology early adopters. Energy Agency, Australia has the highest ratio of EVs per charging point – at just over 15. Deloitte’s 2018 report, Technology, Media and Telecommunications Predictions, says Australia will exceed Norway is the stand-out performer for EV penetration, with global trends for smartphone penetration, surpassing 90 per electric cars accounting for one-fifth of all new sales. cent by the end of this year, while the rest of the world will take The global average is about two per cent. In Australia it is just until 2023. 0.2 per cent. Nevertheless, there is one technology adoption that Australia Nevertheless, Australian sales are on the rise. There were 2,284 lags in, and it is one that can deliver a great benefit to the EVs sold in Australia in 2017, representing a 67 per cent increase community and the planet: electric vehicles (EVs). from the previous year. In 2017, global sales were up 56 per cent. The scarcity of EVs on our roads is not for want of consumer demand. But more needs to be done to lift Australia in the global EV league tables. According to Roy Morgan, half of 37,000 Australians surveyed said they would consider purchasing a hybrid or fully electric Nissan Motor Co. (Australia), with the help of Wells Haslem vehicle. Mayhew and one of our Melbourne affiliate, RMK & Associates, Unfortunately, a distinct lack of infrastructure and inaction by is encouraging governments to implement a range of measures governments act as a disincentive. to drive EV sales. 10 11

A CONVERSATION Non-Financial Incentives Nissan believes the growth of EVs in • Government Fleet Purchasing Australia will drive new local industries. Policies linked to CO2 output, While the LEAF is built in Japan several Australians & including a minimum percentage key components used in the EVs are of fleet being Zero-Emission manufactured at Nissan’s Casting Plant Americans doing (Federal, State and Local in Dandenong in Melbourne’s outer Government) south-eastern suburbs. business: the culture • Access to Transit Lanes for Employing nearly 150 people, the plant Plug-in vehicles (State and Local produces six key components for Nissan battles Government) EV and hybrid vehicles sold globally. • Exemption from Motorway Tolls Nissan’s case is backed by a PwC report for Plug-in vehicles (State and commissioned by the Electronic Vehicle Local Government) Council (EVC) - the national body • Free Dedicated Parking (street and representing the electric vehicle industry multi-story) reserved for Plug-in in Australia. The report concludes a 2030 vehicles (Local Government) target of 50 per cent electric vehicles for • Updated Building Standards/Codes new car sales would increase real GDP requiring mandatory Plug-In by almost $3b and net employment by vehicle charging infrastructure 13,400 jobs. and charging in new Apartments and Multi-dwelling buildings (State The EVC has called on the Australian Government) Government to set a national target for EV adoption, supported by a nationally- “It is important that Government-led coordinated range of policies and demand and supply side initiatives, to regulations to transition the road fleet encourage greater consumer use of from fossil fuels to electric. zero- and low-emission vehicles, are implemented and maintained for a “Australia is unique among global The similarities that bind Australia and the US are also creating a false sense of cultural cohesion, period of time,” Nissan argues. developed nations in its absence of leading to issues for people doing business on both sides of the Pacific. Co-CEO Alexandra Mayhew, national electric vehicle policy, with “There is evidence in Canada and the many countries having set targets and Andrei Mylroie, partner at US-based DH and global president of IPREX, recently sat down to talk Netherlands of the significant decline and dates for the total ban of internal in the sale of zero- and low-emission about culture, the agency business and more. vehicles when incentives/initiatives are combustion engine sales,” the EVC argues. • removed.” IPREX is one of the largest global communication networks. With of my favourite parts of international work. When you can help a 1,800 staff and 115 offices worldwide, IPREX gives our clients client enter new markets and extend their brand without losing access to leading experts and resources from around the world. what makes them unique or who they really are as a company, it’s hugely satisfying. But this isn’t easy work. Alexandra: Andrei, thanks for taking the time to chat with me about doing business with Aussies, a pertinent discussion I agree with you that the cultural differences between Americans following our IPREX meetings this year in Dubai, Casablanca, and and Australians are easy to overlook and underestimate. There North Carolina. I wanted to start you off with a story. are plenty of reasons for this. The countries look and feel similar. The architecture, our relatively short histories (with the I was once told that the consulate with the most complaints on exception of native/aboriginal people of course) and even some cultural adjustment was the Australian consulate in New York. of the quintessential western cultural references—there’s a lot At first, this baffled me for the obvious reasons: Australians and that feels familiar when I’ve spent time in your part of world. Americans are so close and similar in so many regards - English Compare that with the UK. London or Manchester or Liverpool speaking, children of Britain, Australia has been involved in feel way more foreign than Sydney or Cairns. The architecture, almost all major American military endeavours since World War the layout of cities, the age of buildings, even the strip malls. I – so why the cultural misalignment? They feel familiar. And because the surface feels familiar, it’s I’ve come to believe that despite our similarities, Australians easy to assume the core is the same. chronically underestimate the cultural difference between us Because at the same time, there are these giant differences. and Americans. And I believe this may go both ways. Australia is so much more isolated geographically. It’s a small Andrei: I’m always happy to compare notes on these things. population compared with the U.S. Aussies always strike me as Embracing and working through cultural differences is truly one more global in some ways, and yet parochial in others. Neither 12 13

of these things are a slight, by the way. weak of a word. Without digressing too up news coverage is harder than ever. However, compared with some of our much, whenever I hear people say we’re colleagues from around the world, I There’s also the language. Similar, but Your perspective about not wasting number one, I ask them what country is don’t think Aussies and Americans are also quite different in tone, directness reporters’ time is spot on though. I in second place. There’s a line between too far apart. I think Americans tend to and what’s acceptable. agree that way too many in our industry confidence and arrogance. have a stereotype of being brash and are pumping out fluff. Maybe it’s a bit Alexandra: Well I would say you can’t perhaps self-centered, at least in some On the other hand, I think there’s an more tolerated here, I’m not sure. But overlook Australians' penchant for of the continental European countries. entrepreneurial drive and willingness to pushing that to journalists too often… profanities and idioms, which may I say innovate, take risk and think creatively that’s in my experience, it’s just not that Alexandra: Talking about Europe, have I quite enjoy and believe Americans find a pretty pervasive part of the American effective. It’s also why we now generate you noticed many differences in the rather endearing. psyche. You see this play out every day in way more content—videos, articles, agency business? Andrei: Your idioms. They’re endless! business, in the media and in everyday life. blogs, and more—in part to ensure our Andrei: Yes and no. When you look at Seriously, I don’t know how you I hate generalizing about these things, but clients’ stories get told. Plus, circulations our IPREX partners — so that’s 1,800 remember them all. Which is my way of I think it’s fair to say that most Americans are way down. employees across more than 100 offices saying that to use your word, I find them have a bigger fear of failure, than fear of You mentioned that Australians are — I think there are some themes. In endearing. Every time I ask something success. Sure, sometimes this goes too far. direct. I hadn’t noticed! Sarcasm aside, general, it seems like the Americans have bland like, “how’s your day going?”, I get Do you remember the picture I took of you Aussies and the Dutch, and New Yorkers. been a bit quicker to integrate functions an answer like, “I’m busier than a dog and Jonny Saatchi from MC2 in Raleigh? I find you easy to work with because I under one roof. So for example, offering trying to bury a bone in a marble floor.” Classic stuff. never need to guess at what you’re really graphic design, marketing, advertising, Cracks me up every time. When you start doing more work with thinking. What you just said a second research, PR, etc. That said, I look at Alexandra: Do you see any other American companies expanding into ago, “I’m not saying you can’t write, I’m some of our European partners, like significant differences working across new markets though, you often see them just saying your approach is completely MC2 in Manchester or Operate in the US? I suspect the cultural differences making mistakes around positioning. In wrong.” Case in point. Copenhagen for example. I’m blown in Australia would be less pronounced as the U.S., positioning as the biggest, the away by their shops. They’re incredibly Alexandra: Oh jeez, how embarrassing. we’re such a young, sparsely populated best or most innovative is common. ambitious. Ok, I’ll admit that we’re relatively country. But in overseas markets I’ve seen this direct, but at least you know where I think labour laws play a part too. Top to bottom: Alexandra Mayhew and backfire so many times. It comes off Andrei: I think a lot of Americans even we stand! And while Australians tend In some countries, once you hire it’s Jonny Saatchi from IPREX partner MC2 as arrogant or just marketing fluff. This underestimate the differences within to be enthusiastic conversationalists, extraordinarily difficult to part ways with in Manchester, enjoying the “Art of Self is especially true in some European the U.S. Go from the Northwest of the Americans are at a different level! an employee if things aren’t working out. Promotion” advertisement in Raleigh markets. What’s your take about the country, where I live, to New York, also countless industry publications Although, I would say that Australians So to add an entire new line of business? North Carolina; Alexandra with IPREX Americans doing business in Australia? where I grew up. New York is so much - it seems no topic is too niche - and are more likely to debate in ‘polite’ It’s riskier than it would be for me in the members at the conference in Casablanca; more aggressive and faster-paced. Alexandra: I’d have to agree with you therefore have journalists who are far conversation (obviously I’m generalising U.S. Page opposite: Andrei Mylroie, IPREX California has a culture all of its own. Andrei. because you’ve given me an earful more President more amenable to publishing (what I’m interested in your take though. What And head to Atlanta or New Orleans and than once). Largely I think this comes One of the most significant issues I see Australians would describe as) softer difference have you observed? you’ll experience fantastically different down to etiquette, which has an impact for Americans doing business in Australia stories. In Australia our press releases Alexandra Mayhew is Co-CEO of Wells cultures, dialects, and more. on business relations, and this certainly Alexandra: I would say from an Australian is around language – primarily, fluff. I’m need to be just like us, little, punchy, and Haslem Mayhew and IPREX Asia Pacific extends to media relations. perspective we’re behind the US as well, Alexandra: Talking about culture, I would yet to receive an American press release direct. President. but we’re at least seeing our smaller say one of the starker cultural clashes is that I haven’t had to rewrite. I’m not : Oh man, this could open a giant Andrei: You see, this is why IPREX is so Andrei agencies truly integrating new services. Andrei Mylroie is a Partner at DH modesty, or lack thereof. In Australia saying you can’t write, I’m just saying can of worms. I’m going to get myself in important, and why bringing local insight For example, over the past few years in Spokane, Washington and IPREX we have a pejorative term: tall poppy that your approach is completely wrong trouble. to international clients matters. Wells Haslem Mayhew has completely Global President syndrome (TPS). TPS is an Australian’s for our market for a few reasons – one Keep in mind that our media landscape What I’ll say is that Americans tend integrated social media, graphic design, tendency to disparage those who have of which is the aforementioned value is vastly different that even five years to be open about some things, but and video into our service offerings, gained significant wealth or prominence. we place on modesty, so your marketing ago. We definitely have a ton of niche there are other topics that while not and we’re continuing to build on these As horrible as TPS is, I would say it language doesn’t fly. taboo, can make for awkward cocktail non-traditional PR services. It’s all very stems from the high value we place on publications, but we also have a ton Another one is the nature of our media conversation. In general, we tend to be exciting for us and our clients. And it’s modesty, which I don’t think is a bad of businesses chasing coverage. Plus, environment. Australia has a relatively pretty comfortable talking about things great having our IPREX partners to watch thing. We tend to judge people on their the number of journalists is shrinking concentrated media market, filled with like how business is going, our outside and learn from, helping us to stay ahead competence and abilities through their substantially every year. You mentioned time-poor journalists who do not suffer interests, or views on the future of an of the curve in Australia. To wrap things actions – not through their ability to sell releases, which is interesting. In the U.S. time-wasters, waffle, or marketing- industry or business. Americans tend to up, thank you for taking the time to chat themselves. these get used with media, but just as led stories. America is 13 times larger importantly to notify people on the be pretty quick sharing their opinions, and to put together this conversation for Andrei: The stems of TPS. That’s punny! than Australia and shares its content finance side of the house, we use them but with people you don’t know well readers of The Shell. • though, things tend to stay on the American exceptionalism is one of my across state borders, so the need for with customers to flag around new surface. biggest pet peeves. In fact, peeve is too constant content is immense. You’ve deals, etc. Using a release solely to drum 14 15

CONTRIBUTOR ‘vulnerability in human psychology’ says spend too much time on it, since most the founding president of Facebook. privacy policies take about 15-20 minutes to read. But just spend two If you are collecting And of course, these companies will ask, minutes on the section ‘Information while you’re using these services, help us we collect’ and see how you feel after data, protect it, don't ‘enhance the user experience’ by telling reading. us everything about you. And if that’s misuse it, because too much time for you, just click on this In a simpler time, smaller organisations ‘I Accept’ button and we’ll scoop up would have the living daylights sued consumers are fed up whatever is lying around on your device. out of them if client information leaked, especially if non-disclosure Now, take all that data we’ve agreements were signed. Really, NDAs accumulated on you and start crunching can be considered a type of non- it through algorithms and ever-more- digital information security protocol. powerful AI and we’re going to start But that close guard on information, a predicting your every move. Why, we responsibility really, never transferred may even ‘understand’ you so well that over to the digital world. we will develop not only a product, but an idea, say a political idea, that we Don’t be surprised if there’s a sea change can sell you! Okay, okay. We may not on the horizon regarding data security, be able to do that, something about particularly when it comes to personal election laws, so we’ll just sell the data to data. Users and clients may begin to own interests, perhaps sharing with somebody who can. place pressures on the data collectors to some, selling to others, and withholding explicitly state what they’re doing with altogether from another group. Back to being serious: to anybody that the data, how they’re protecting it and has been sincerely following the digital I don’t believe the general public will be – the key to me – what happens if your evolution, information security, big data, too pleased when they begin to realise data makes it out of your vaults. artificial intelligence, and algorithms they were not the consumer, but rather, over the last 10-15 years, the Cambridge If we start to pressure for legislative and they were the product, which is all the Analytica, Facebook, and Android regulatory changes, along with more more reason if you’re collecting data, be revelations are worthy of no more than civil legal action – I think we will – data sure you’re taking the appropriate steps George Platsis from our Washington DC IPREX partner, SDI Cyber, examines the issue that has kicked a yawn or shrug. collectors will not only see their liability to protect it and not misuse it. It could exposure increase, but I think you’ll see a end up being costlier to you that you off so many of this year’s big stories: why do companies collect data? Here’s why: The system operated exactly change in business models as well. That’s initially thought. • as it was supposed to. And that is the why my advice to you is step up your Unless you have been living under a rock, you will be aware 1) To understand something, scary part. This article appeared on SDI Cyber's cybersecurity game if you’re collecting that earlier this year a growing number of people were not too blog in April and was reproduced by our 2) To develop something, and In our warp speed attempts to improve information on individuals and clients, pleased with Facebook and Alphabet Inc., parent of Google and Dublin-based IPREX partner, Walsh PR’s the user experience and make money, because we’ve had a lot of talk the last developers of the mobile operating system, Android. 3) To sell something. blog. we lost sight of a few things that matters few years using the carrot approach, Much of the public frustration began by revelations from an It’s all pretty straight forward. The only other reasons to amass to us: like protecting our data and even but the general public is starting to get data would be that you are a hoarder or doing something really employee of Cambridge Analytica that the company harvested putting limits on what really needs to be fed up and will want to see some stick creepy. information from 50 million Facebook users. I want to skip gathered. treatment used on the data collectors. over the part about how the data was used, because that’s the I’m going to go out on a limb here (insert Bugs Bunny level For example, if I was using certain Again, remember: the system worked fog in this storm and the distraction is entering ‘funny cat video’ sarcasm) but my guess is Facebook and Google were doing at Facebook features on Android devices – exactly as it was designed to. Some territory. least all three. disclaimer: I don’t and won’t ever – and don’t like the fact that Bob had access to I have your number saved in my contact the data. But keep this mind: it’s quite Where we should be focusing our thinking is here: that the data It’s actually quite transparent when you understand the business models these companies rely on. They need to ‘understand’ you list, what consent have you given me to possible that we haven’t yet heard of an was harvested in the first place, in one central repository. That’s in order to ‘develop’ something so that they can ‘sell’ it to you. give your phone number to Facebook Alice, Joe, and Sally who had access to the issue. via Google? Chances are you never gave similar, or even more, data. Do you see the hook? In order to ‘understand’ you, they need me consent, but even if you’re not a Ask yourself: why do companies amass data? And not to single And my suspicion is some people are to entice you somehow, because this isn’t your run of the mill Facebook user, Facebook may have your out ‘companies’ here, the concept applies to many. There is a having some very sleepless nights these brick and mortar retail shop or professional services company phone number, which is one more piece type of ‘in love with data’ feeling going on in society. So, let’s get days because, while their technical that you hire for a specific job. of data they can collate. our hands dirty to answer that question. cybersecurity measures may have been So how are you enticed? Simple: funny cat videos, ‘free’ Spend a few minutes and check out alright, these same people made it a Raw data is amassed for usually one or all of these reasons: software and apps, and dopamine hits. In other words, exploiting Google’s Privacy Policy. No need to policy to share and sell the data for their 16 17

OPINION makes them more confident in 8. Social media stories online purchase decisions. 10 top digital The ‘stories’ features across social • 65% of executives visit the sites (Snapchat: My Story, Facebook marketer’s website and 39% call a Stories, Instagram Stories, and YouTube marketing trends that vendor after viewing a video. – launching Reels) continue to rise in prominence. Marketers will continue The upward trajectory of the impact of will dominate 2019 to be able to influence these features video is expected to continue. through: paid advertising slots, influencer 6. Social messaging apps marketing, and owned channels. Access to social messaging apps for 9. Online influencers marketing purposes will become more The engagement of influencers to build prominent next year. brands and awareness will continue to In 2018 there were 1.3 billion monthly rise – as people will continue to trust users active on Facebook Messenger, consumer opinions over corporate with two billion messages sent between statements. However, we will continue people and businesses (every month) – to see a move away from celebrity making Messenger a key communications endorsement to paying micro and macro platform for businesses. influencers – as purchasers are more strongly influenced by these ‘smaller’ 7. Visual Search influencers as they are more relatable As people continue to preference visual and consumers report higher levels of and audio over copy, the rise of image trust. search continues. The key visual search 10. SMS campaigns As 2018 comes to an end, we look ahead to 2019 and ask: what digital marketing trends will be tools are: Pinterest Lens and Google Lens. In 2019 we should expect good to SMS campaigns have the best shaking up the market next? By Digital Consultant Tracey Jarvis & Co-CEO Alexandra Mayhew. put a lot of resources into integrating engagement and open rate of any visual search with its other products, like marketing medium. These will continue Google Maps and Shopping. to remain an important part of any 1. Artificial intelligence (AI) 3. Geo marketing – specifically, geo-fencing holistic campaign.• The key way you’ll see AI impact your online experience next Geo-fencing–gives local businesses or communities an year will be via chat bots. This AI-based technology uses instant opportunity to interact through mobile devices with visitors messaging to chat in real-time, day or night, with customers who are a specified area. It can be used when someone has or site visitors. downloaded an app or through Google paid search or social ads. We’re seeing this used profusely in international markets, You may also find yourself using AI unwittingly in your reporting Australia appears behind the curve – which is why we think and analysis, for example utilising tools that automate your Australian marketers will be playing catch up in 2019. financial or business reports. Most digital marketers are already familiar with Google Analytics reports, but watch for new digital 4. Voice search & smart speakers marketing reports that connect Google AdWords, Facebook, and As people continue to forfeit privacy for convenience, new Twitter ads, providing a multi-channel analysis. ‘smart’ digital assistants rise in prominence. Currently, 20 per cent of mobile queries on Google are voice searches, and by 2. Search engine optimisation (SEO) will influence your 2020 50 per cent of all searches will be voice searches. traditional public relations work 5. Video marketing We are all comfortable with SEO – a marketer’s tool to generate The importance of video is nothing new, but the statistics remain keywords, topics, and content that manipulates search results impressive: to increase eyeballs on a website. However, SEO will go beyond the web in 2019. You’ll see savvy CEO’s utilising the SEO key • 70% of consumers say that they have shared a word strategy for their speeches, staff communications, media brand’s video. engagement, and other key messaging. This reflective language • 72% of businesses say video has improved their will win them points with their target audiences online and conversion rate. offline, and ultimately benefit their bottom line. • 52% of consumers say that watching product videos 18 19

CLIENT FEATURE In addition to the university, Council is • Specialised industry opportunities committed to an International Centre - Blacktown’s significant sports Blacktown's got of Training Excellence (within its infrastructure, including International Sportspark Masterplan), the Blacktown International talent! the redevelopment of Warrick Lane of Sportspark, and Blacktown which the university will be centrepiece, hospital (soon to be the third a new health precinct, and a new town largest hospital in NSW) can centre masterplan for the suburb of provide the right university with Riverstone. unique offerings to its students. Blacktown is running head on into the • Warrick Lane is a new 21st century and wants to provide its development next to Blacktown residents with the options to receive train station, and Council believes high quality tertiary education – without this will be the best option for a having to potentially drive an hour or university – although there are take a 50-minute train ride. several possible locations. Blacktown opened its Expression of • Blacktown is home to 182 Interest in September and they will close on 5 December. We can’t wait to see languages. This is not only what the future holds for this exciting attractive to international project. students, but local students looking for a unique experience FAST FACTS: and the opportunity to make the • 32 per cent of Sydney students community their own. live within 45 minutes of Page opposite; top to bottom: Mayor Blacktown. • Council is undertaking a number Stephen Bali with Blacktown's Youth of transformational development • Local businesses have Champion, Anyier Yuol; Mayor Stephen committed to partnering with projects that will modernise the Bali presenting Blacktown's vision for a CBD and provide the opportunity university; local signs a poster of support Wells Haslem Mayhew has been helping to bring a tertiary institution to Blacktown. a local university to provide work placements, research for Blacktown to become The for the project Account Manager Isabelle Walker tells of the work we've been doing in 2018. opportunities, and jobs. Talented City. • Businesses are telling Council they • Council is working with local Wells Haslem Mayhew has been heading west for over a year but only 18 per cent of higher education places are in Western require more qualified workers for and federal governments to now. We’re helping Blacktown City Council secure interest from Sydney. roles and research across logistics, garner support for a university at a university to build a campus in the transforming outer-western Blacktown.• Western Sydney is booming, and Blacktown is making the most manufacturing, engineering and IT. Sydney suburb’s Central Business District. of the boom. The Council has an incredible vision for its local area. The Mayor and his team plan to turn the CBD into a hub for talent and Droves of Sydneysiders are moving west, as housing affordability innovation, with the university standing as its centrepiece. in outer suburbs entices young families to emerging areas. However, Blacktown is historic and central, complete with access As news of Council’s plans hit the headlines, some punters were less than polite, and some downright cynical. to major motorways and a trainline – and it has maintained its housing affordability. It is true that Blacktown has not always had a stellar reputation, and like any area of Sydney with a high population (1 in 80 Blacktown has sensed this seismic shift in Sydney’s centrality. Australians live in Blacktown), has its fair share of crime. Parramatta has replaced the CBD as the centre of Sydney; However, take a trip to Flushcombe Road and Main Street, and Olympic Park is home to more events and is drawing more you’ll see a diverse, welcoming community smiling back at you. crowds; and the Aerotropolis is being built at nearby Badgerys Creek. The new Sydney Metro will eventually connect it all to This is a community immensely proud of its city, and they want central Sydney. the rest of Sydney to be too. A university in Blacktown would mean jobs for the local Blacktown wants buy-in to the shift West – and the Transformation community, and a refocus of Sydney towards the west. 37 per Projects headed by Council are the way for Blacktown to stamp cent of Sydney’s university students are from Western Sydney, its claim as a major CBD for our booming city. 20 21

OPINION this happened? outsource. Now led by nice-guy former Treasurer Mike Baird and his sidekick, A majority the size of that won by Barry Out of the wilderness the replacement Treasurer Gladys O’Farrell and the political mandate that Berejiklian, the program continued. & in with a shout went with it meant his new government pretty much had carte blanche to do In 2015 New South Wales again went to whatever they liked – and they were the polls. Labor had a new leader in Foley - the remarkable and although the Baird Liberal-National well-prepared. The big consultancy government was re-elected comfortably, resurgence of NSW firms, anticipating an unprecedented Labor ran a faultless campaign for an bonanza of work coming their way, opposition still bedevilled by the sins of Labor helped O’Farrell write policies and work its past, clawing back 11 of the heartland out how to finance the big infrastructure seats lost in the 2011 purge and setting projects Labor couldn’t and wouldn’t itself up for a fighting chance in 2019. even try. Since then, the Coalition has lost two Much of the work involved privatisations safe seats through by-elections in and asset sales. Consultants also advised Orange (previously National) and Wagga on ideas to restructure government Wagga (previously Liberal) to Shooters, departments to shed public sector jobs Fishers and Farmers and an Independent Top to bottom: ANZ Stadium; NSW which would in turn reduce recurrent respectively. Labor will need to win Treasurer Dominic Perrottet on the expenditure and the proportion of the another 11 seats back to be in a position hustings budget spent on employee costs. to govern the State in a probable hung Parliament. Sure, it’s a big ask, but in This approach has been the ongoing the volatile political environment that hallmark of the O’Farrell/Baird/ currently exists, it’s possible. Berejiklian Governments – asset sales or “asset recycling” and privatisations Eight years is a long time in government – with cashed up superannuation funds today. Problems can no longer be only too willing to do the buying. For blamed on the former government example, the sale of Port Botany and and political capital is in short supply. In 2011 Labor was down and out. Could 2019 see them back in control? Wells Haslem Mayhew Port Kembla to three superannuation Nice guy Mike Baird is long gone back Special Counsel & Labor Upper House candidate Julie Sibraa discusses the way forward for Labor funds and an investment firm in Abu to the world of banking and finance, Dhabi netted the Government $5.07 and the Premier is showing increasing over the next five months. billion. These and other critical asset signs she has little control over her sales barely raised an eyebrow in the cabinet and MPs. Treasurer Perrottet’s On Saturday 26 March 2011 the voters of New South Wales The swing in the former Labor seat of Bathurst - Ben Chifley’s media or broader public, such was the recent demand that he be given a seat dispatched a 16-year-old State Labor Government with brutal birthplace - was 37 per cent. Not even the talent and popularity supremacy of the government’s political closer to where he lives (what!) at the efficiency. of New South Wales’ first woman premier, Kristina Keneally, position. expense of another cabinet colleague could in any way turn the tide that washed Labor out. because he didn’t like the travel time As I stood alone at what would be my all-day vigil at the St Even the fall of Barry O’Farrell over to work, was simply astounding and an Kieran’s Public School polling both in Manly Vale that election On election night, former premier Bob Carr memorably said: “It an undisclosed bottle of Grange and indication of how demonstrably out of day morning, I felt, even more than usual, the full force of what has taken a lot of effort to produce a result this bad. A lot of Independents Commission Against touch members of the government have the expression “they’re waiting with baseball bats” meant, such effort – spread over four years.” Harsh but fair. Corruption revelations against several become. was the hostility towards me and my cardinal-red Labor t-shirt. Liberal MPs from Newcastle and the Conventional political thinking was that the scale of such a loss Central Coast, didn’t seem to slow We saw further evidence of growing One woman, having observed a queue of people refuse to take would have Labor out of government in New South Wales for at the momentum to sell, privatise and dysfunction within the Liberal-Coalition my how-to-vote, asked me whether I needed a hug. As kind as least three terms – 12 years – or more. Heads greyer than mine she was, she also refused to take my leaflet. I truly understood at said sadly, “I’ll never see another NSW Labor government in my that point how bad things were. lifetime”. Later that night, the seats tumbled, and the margin of the Liberal- A sad state of affairs given Labor’s proud history in this state. National Coalition victory progressively went from healthy to jaw dropping. As the pendulum swung by a record 16.5 per cent on Fast forward seven-and-a-half years to November 2018 and a two-party-preferred basis, it knocked over 28 Labor seats. We Newspoll has the Liberal-Nationals Coalition and Labor at 50-50 were reduced to just 20 seats in a 93 seat Legislative Assembly – – albeit in a poll taken before the resignation of Opposition at that time the largest swing against a sitting government at any Leader, Luke Foley. This puts the 2019 State Election well and level in Australia since World War II. truly in play and a win for Labor a distinct possibility. How has 22 23

ranks in the course of events around decision to tear down and rebuild both by-election result must surely be Michael Daley and his team the Wagga Wagga by-election and its the Sydney Football Stadium and the keeping the Premier awake at night. Michael Daley, 53, is the member for the eventual outcome – a 28 per cent swing 18-year old Sydney Olympic Stadium at With the federal election most likely to eastern suburbs seat of Maroubra – a and the loss of a seat the Liberals had held a cost of over $2 billion. All this while take place after the New South Wales seat continually held by Labor members, since 1957. Revelations in ICAC relating school students continue to study in election, it’s possible the voters with including two Premiers - Heffron and to sitting Liberal MP Darryl Maguire, his demountables and classrooms without their baseball bats might decide to Carr, since its creation in 1950. Daley is refusal to resign from Parliament, his air-conditioning and nurses in rural strike early and vent their anger on the born and bred in Maroubra and an avid forced resignation, the stoush between hospitals are looking after up to 11 Souths Sydney Rabbitohs supporter the Liberals and Nationals as to who patients at any given time. Berejiklian Government. in the National Rugby League. A should run for the seat and the suggestion The 2019 Labor campaign will be values- After eight years of Liberal-National former in-house lawyer for the NRMA, of disgruntled Nationals handing out for based, harking back to the great Labor Government in New South Wales, we’ve he entered Parliament in 2005 in a the Independent and eventual winner governments of McKell and Wran. It seen three Premiers and four Treasurers. by-election following the retirement of Joe McGirr, all add up to some serious will focus on our core strength when That’s not the stable government the the long serving successful Premier Bob issues within the government’s ranks. in government – delivering services to people of New South Wales were Carr. The fallout from that historic loss is still the people of New South Wales. Labor’s promised or expected when they turfed Labor Leader and NSW Opposition being felt as reports surface that Liberal policies to do this include commitments Labor out nearly eight years go for much Daley became the Minister for Roads in Leader, Michael Daley and National MPs have continued to to nurse-to-patient ratios, a school- the same offence. As the polls have the Rees cabinet of 2008. In the Keneally sledge one another via text message. building program, air-conditioning shifted towards Labor, panic has set in government, he served as Police Minister amongst the troops and the Premier has Despite eight years with a far more schools, funding local libraries, restoring and Minister for Finance. favourable economic climate, the return TAFE, a massive fund to upgrade Sydney been forced into a series of embarrassing of the “rivers of gold” in stamp duty and train stations, using the funds from the backflips including modifying the Hailing from the centre, or right faction the eye-watering proceeds of public sale of the Snowy Hydro Scheme on stadiums folly from a $2 billion plus plan of the Labor Party, Daley has long been asset sales – $26 billion alone for the transformational projects in rural and to a $1.5 billion plan, the backflip on the considered leadership material. In the sale of Transgrid and half of Ausgrid - regional New South Wales and outlawing Sydney Marine Park which would have washup from Labor’s disastrous showing the fact is NSW’s key public services, wage theft, with many more policies to upset the commercial and recreational at the 2011 state election, Daley sensibly like schools and hospitals, the principal come. fishing industry, and most infamously declined to contest the leadership, responsibility of a state government, her decision, under pressure from radio which saw former trade union boss Despite the recent fall of its leader Luke remain chronically over capacity and broadcaster Alan Jones, to overrule John Robertson elected, only to himself Foley, replaced by an experienced and underfunded. The stories of teachers Sydney Opera House CEO Louise Herron fall shortly before the 2015 election, highly competent new leader in Michael buying their own materials to use in and allow the building’s famous sails replaced by Luke Foley. Daley, Labor is a serious contender for class and patients waiting hours for to be used as a ‘giant billboard’ for the the 2019 election. Labor has held its Michael Daley is considered a highly emergency treatment continue and Everest horse race. More unpopular nerve, got its act together once more competent, safe pair of hands to lead more and more of the costs previously policy jettisoning and backflipping in the and the electorate is waking up to the the Labor Party’s 2019 campaign. borne by government have been coming months is a sure thing. fact the Liberals have sold the farm. The His experience in government and offloaded to the NSW taxpayer by way public sector workforce has been either Michael Daley leads a fresh team of pragmatic approach to public policy of tolls, higher public transport costs and substantially eroded or outsourced. shadow ministers and MPs who were will stand the party in good stead with fees and charges. Traffic congestion is The costs of vanity projects like the two mostly not even in the Parliament when voters on a range of issues, from the no better and trains and stations are still stadiums are being worn by taxpayers the old Labor regime was thrown out in economy through to bread and butter overcrowded. And the cuts to services at the expense of core services in 2011. In the seats we don’t hold, all but a state service issues of transport, health continue. Recent attempts to cut and education. His key team of Ryan Park hospitals and schools and other valuable handful of candidates were preselected funding for out of home care services in the shadow Treasury role, Jodi McKay community programs. months ago, in some cases well over a for children with severe disabilities and in roads and transport, Jihad Dib in funding for Disability Advocacy services Adding to the Premier’s problem is the year ago, and have been out campaigning education and Walt Secord in health are were only stopped after a community federal Liberal National Government for some time. Labor is ready to govern all close allies of Daley. The leadership outcry. (Abbott/Turnbull/Morrison), which has once more. transition has been seamless.• The Liberals’ obsession with using the become so hapless and divided it is Saturday 23 March 2019 - bring it on. Julie Sibraa is Wells Haslem Mayhew sale of critical public assets to build almost incapable of governing. Even if Special Counsel and an Australian Labor monuments (asset recycling) reached the State Government was performing Party candidate for the Legislative peak arrogance and absurdity with their well, the implications of the Wentworth Council at the State Election. 24 25

OPINION do have the advantage of the negative while conceding his plan will have a gearing/CGT issue being recognised modest downward effect on prices. Challenging Labor's Labor policy since before the last Additionally, the Coalition will contend, election and ostensibly affecting only when a broad housing recovery does property tax reform investors. Labor has further defended take hold, the market will re-set at a itself against a property-owner backlash lower level than had property taxation could be ScoMo's by “grandfathering” current investors remained unaltered. That, after all, is from its proposals. best play Labor’s implied intent. The Opposition needs, however, to The ALP proposals, and the Coalition’s guard against complacently assuming status quo positioning, mark an its near-win in 2016 (and every Newspoll important issue affecting most voters, since September that year) confirms one way or another - be they multi- voters have already factored housing tax property investors or renters-for-life. reform into their voting intentions. The Housing is valued at around $6.9 trillion, last election was characterised by fear- against $2.7 trillion for superannuation. based campaigning, in which housing tax Households have more than half of their played a lesser role than, for instance, wealth in residential land and dwellings, Labor’s “Mediscare”. Whereas in 2019 The housing market has boomed over according to a June 2016 CoreLogic the Coalition, with fewer cards to play the past few years, before cooling off estimate, and investors own 24 per cent and presumably no ace up its sleeve, recently. (around $1.7 trillion) of housing stock. looks likely to rely on growing concerns around the property market. On the other hand, there is agreement among voters that the cost of home The Coalition can argue that, even Associate Director Kathy Lindsay discusses the Federal coalition's potential strategy to stymie Bill ownership has become prohibitive for assuming a Shorten government keeps many young families, and that it was Shorten's seemingly unbeatable election position. its promise to ring-fence current unhealthy for prices to continue to soar, investors, all residential property will investor-driven, as they had for five be negatively affected. That’s partly Unusually in this country, the next federal election could be still lean heavily towards victory for the Bill Shorten-led years up to mid-2017. decided by a genuinely important economic argument: Labor’s opposition? because a Labor win would prolong There are important economic and social plan to restrict negative gearing on housing investment to new and deepen the downturn by further Two prime ministerial turnovers in five years and more than 40 builds and to halve the current 50 per cent discount on capital squeezing-out investors. Conversely, issues at stake. That’s the best reason consecutive Newspolls with Labor in front obviously matter. But gains tax (CGT) applying to residential property. Bowen argues that most housing for putting a significant tax change to the also the property issue has received surprisingly little attention investment will redirect to new building vote. • It is uncommon for a governing party to contest a general election until recently. Presumably, the Coalition parties were previously on economic policy reform and rarer still for an opposition to too busy agonising over their own leaders’ electability to seize an choose that arena. The record shows why. obvious strategic opportunity. Most recently, though all of 20 years ago, John Howard’s Liberal/ In early October, new Treasurer Josh Frydenberg wrote an op-ed National coalition offered voters a goods and services tax (GST) in The Australian asserting that Labor’s policy threatened any and was punished by a 7.7 per cent primary swing that almost cost prospect of a property recovery, kicking off the debate afresh. it office after one term. Earlier, in 1993, John Hewson staked the The atmospherics around Labor’s property proposals are likely Liberal campaign against a tired government on a GST-focused to continue assisting the Coalition. The recent velocity of the economic reform policy, Fightback! The ALP gained a 5.5 per cent housing downturn suggests prices and activity will slump lower swing, Fightback! became “the longest suicide note in Australian by April, when campaigning hits high gear. Voters, for most of political history” and Paul Keating, once Labor’s keenest GST fan, whom housing is the biggest financial commitment and store of was returned as the tax’s most savage opponent. value, could be looking seriously at 15-20 per cent falls in Sydney So, it’s reasonable to conclude that Labor’s housing tax policy and Melbourne from the mid-2017 peak and thus more receptive offers the best chance of survival to Scott Morrison’s knife-edge to claims that Labor’s plan will only make matters worse. government. ALP finance spokesman Jim Chalmers and shadow treasurer Chris Why then does public opinion and mainstream news coverage Bowen, who have carriage of the policy, appear unshaken. They 26 27

OPINION Turnbull’s legacy in the Liberal Party is grim. The odd policy win – mostly Wentworth - lost on the work of others - does not hide the fact he reduced the Liberal Party to a self indulgence, not one-seat majority at the 2016 election after Tony Abbott delivered a thumping the numbers 14-seat win in 2013. Then he left knowing he was putting at risk the party’s one-seat majority. Call it the last lousy act by a man who proved himself ill-suited as a team player or leader of his country. Turnbull rates as an incompetent Prime Minister, who simply did not want to sully himself in the day-to-day hand-to-hand combat of politics. It was beneath him. That’s why the Liberals lost the seat to a likeable woman who wasn’t going to offend anyone in the electorate. Whether she turns out to be any good or not or lasts beyond the next election, only time will tell. Turnbull is regarded by many in politics Outgoing Chairman, John Wells, worked for John Howard, Australia’s second-longest serving Prime as the Liberal Party’s Kevin Rudd. A tick- Minister. Here John Wells provides his stinging assessment of Malcolm Turnbull – the ‘tick-the- the-bucket-list Prime Minister. That sums it up really. A failed experiment, bucket-list’ PM – and the disastrous Wentworth by-election. a leader who took the party where it didn’t want to go and now they’ve paid Well, the brouhaha in the Federal seat of Wentworth is beginning beating up on a well-respected local female candidate. the price.• to slowly die down. But the ripples of malcontent and distrust A recipe for disaster really! will wash ashore for a long time to come. Mr Turnbull was a very lucky politician. Luckier than most. He To suggest Wentworth was lost to a high profile independent was given the benefit of a doubt twice by the Liberal Party, once because the local member, the Prime Minister, was dumped is to as leader of the opposition and then as Prime Minister. He failed seriously misread the issue. both times. The Liberals lost the seat largely because Malcolm Turnbull As one senior Liberal noted privately at the time of his dumping bitterly and self-indulgently refused to endorse his replacement, as Prime Minister “we got rid of the madman”. Dave Sharma, as the candidate and urge locals to vote for him. The locals weren’t sure either so they went for the local Doctor Any number of ministers, staffers, and bureaucrats will attest they knew - Dr Kerryn Phelps. to his appalling behaviour as Prime Minister. Just ask those ministers and their staff who have been on the receiving end After all, Sharma was not from the electorate, but he was a very of any one of his disgraceful and unprovoked personal attacks, good candidate. particularly on international trips. Even the local voters in Wentworth were too smart to not vote Turnbull deserted his colleagues, his party, and his country when for the Liberal Party just because they felt aggrieved that Mr he ran off to New York. He simply didn’t have the decency to Turnbull had been dumped as PM. campaign for the party, which had given him everything. Instead, They knew he was a dud and not interested in them, like much he got his son to do his dirty work. Top to bottom: Independent Kerryn of the broader electorate who had given up on him in 38 Again, a mark of the man. Phelps MP, unsuccessful Liberal consecutive news polls over two years. The Liberal Party will now need to do some pretty fancy policy Wentworth candidate Dave Sharma, And as if that wasn't enough. The local campaign was poorly run. footwork to ensure they are far more competitive in Wentworth former Prime Minister Malcolm Turnbull The candidate, although a very capable individual, was given no at the General Election, when it is held, possibly on 18May, next latitude to be himself. And all the advertising money was spent year. 28 29

OPINION 4. Don’t ramble The art of writing Although opinion pieces can be more DID YOU KNOW? conversational than a traditional article, you should not ramble — there still Op-eds received their name op-eds needs to be a structure. There should from the editor of The New York be logic to an opinion piece: a beginning, Evening Standard, who placed a middle, and an end. page of opinion pieces 'opposite' the 'editorial'. The abbreviation Your opinion piece must be an easy read, has now been appropriated to or readers will turn to the next page. 'opinion editorial' and both are Don’t use jargon or complicated now regarded as acceptable. language. Avoid acronyms. Assume your readers know nothing and explain everything to them, without being condescending. 5. Back yourself up Presumably, you are writing an opinion piece because you have something more to offer than just your thoughts on an issue. You should have something to back you up, whether it be experience or expertise (for example, you are a doctor commenting on a recent announcement from the Department of Health) or you After recent success with several client opinion pieces making their way onto the pages of some of have done some research on the topic Sydney's biggest publications, Account Executive Stav Pisk shares her secrets. (people love statistics). 6. Call to action Opinion pieces are a great way of gaining exposure for yourself 2. Add to the debate While an opinion piece is not an or your organisation. They are an integral part of any media plan. While straight news coverage provides the facts, op-eds provide advertorial, there should be a strategic A decent opinion piece, one that will make it into a reputable the colour. When you finally nail your topic, consider whether reason behind it. An opinion piece isn’t just a chance to get your name out publication, must have a few basic elements. you are adding something different to the debate. there, it is an opportunity to encourage 1. Make sure it’s topical Contrary to the name, an opinion piece is more than just your the public to act. opinion – it needs to add value. Your point of view should be new Piggybacking on current affairs will give your opinion piece a Time the publication of your op-ed and interesting. with an important company event or better chance of getting published. 3. Know your audience announcement and weave your key You should make opinion pieces an element of your media messages into the piece to inform Whether we like it or not, media organisations have agendas. activities when you are creating together your communications readers about your organisation.• strategy. Some publications are aligned with the left side of politics and 7. Don't be a fence sitter some are aligned with the right. Ensure you or the people around you have their noses to the Presumably, you are writing an op-ed Ask yourself whether your op-ed aligns with a publication’s because you have strong feelings about ground, so you can pounce on the next headline. agenda. something. But remember, in a 24-hour news cycle, news can become Similarly, reader demographics and views vary depending on the An op-ed is not a review of arguments irrelevant in an instant. You may find yourself scrambling to write publication. An average reader of The Australian differs to the for or against something. It is a one-sided at the last minute or miss the paper’s publication deadline. average Guardian reader. debate, and the more controversial it is, the better. While this mad rush may be stressful, this is one of the best ways Consider whether your topic is appropriate for the intended publication and its audience. That being said, don't preach and stay to get published. So be prepared to produce your op-ed quickly. humble - your opinion is not the only Having a draft version on file, which can quickly be topped and News websites are all about clicks, so they are unlikely to run a that matters, and this is a fine line to tailed, will make life easier. piece out of step with their audience’s views. tread. 30 31

OPINION Follow up and testing. Familiarise yourself with where you can make sound and light Not everyone will open the original It's my party & I'll adjustments, just in case there are any invitation, therefore it is best practice last-minute issues during the event. plan if I want to: to send a follow up invitation a week after the first distribution. Programs Do a practice run like MailChimp are useful for identifying tips on planning a This all depends on the type of event invitation open rates, which is helpful you’re running. Before the event, successful event for following up. The invitation could ensure that the entire event team is have been overlooked, sent to junk mail, briefed and understands their role at or sent to the wrong email address, so the event. Rehearse as much as possible calling to follow up is never a bad idea. – this can include practicing speeches The worst they are going to say is no. or presentations, checking seating Double check the venue arrangements and amending time schedules. Make sure you re-visit the venue a day or two before the big event to ensure there Bring extras are no major issues. Bring someone else Again, this all depends on the nature of with you, as an extra set of eyes can the event, but bring extras of anything point out anything you may have missed. Co-CEO Alexandra Mayhew manages an you think you may need. If you need event for the United Nationals Association Checking out the venue a couple of days name tags, wristbands, pens, sharpies, of Australia Young Professionals prior gives a better lead time to fix any paper or HDMI cords, bring extra – you obvious issues. Account Executive Larissa Jaffé explains the importance of event planning to establish connections can never have enough of anything. Use this opportunity to bring any between a business, its target audience and other stakeholders. Follow up, again equipment or materials you may need for the event, instead of bringing it all Once the event has finished, begin Events are an effective way for consumer, not-for-profit and B2B Securing the event date and venue with you on the big day. your call to action immediately, as organisations to promote an idea, a cause, or a project that is Timing is crucial with event planning. You must ensure that the engagement is just important after important and needs to be shared with its target public. Test out the tech event doesn’t coincide with major sporting or local events. The the event. Send out thank you letters, Events have a special role in public relations, due to the positive type of venue and location is important, depending on your Technology doesn’t always work in your highlighting the key points to whatever impacts they can generate for an organisation, such as: target audience and the overall event message, so make sure favour. Allocate a couple of hours before is relevant to your cause. Record all • Establishing a brand, cause or project and connecting the venue is appropriate to the theme of the event. the event for an IT person or production positive and negative feedback as target audiences and stakeholders to core values and key team to run through sound checks learnings for the ongoing campaign. • Start invitee outreach early messages; Once the venue has been secured and the target audience and • Establishing authority and thought leadership within the organisation’s industry; stakeholders identified, the next step is to start distributing invitations immediately. E-invitations are the most popular form • Connecting with a wider network of people and of invitation distribution as they are cost effective and easier to stakeholders; manage. Using programs like MailChimp is a great tool to deliver • Creating PR opportunities and noise about a brand, cause invitations to large numbers of people. or project; Guestlist management is key • Learning more about the target audience to improve data and future marketing efforts; and Creating an Excel spreadsheet is the most efficient way of • Standing out from competitors. managing guestlist names, contact details and RSVP status. The guestlist will change every day as more confirmed RSVPs and With all these potential positive impacts, it is no secret that serious preparation is needed before planning a successful event, and a declines come through, so the simple spreadsheet is a great way number of points should not be overlooked. to keep organised. IPREX Highlights 32 33 Wells Haslem Mayhew is a member of IPREX, a US$350m network of communications agencies, with 115 offices worldwide.

Through our membership of the IPREX global communications network, our clients can access 1,800 staff in 115 offices worldwide. Below is an overview of recent activity amongst our IPREX members.

AWARD-WINNING UK PUBLIC AFFAIRS WASHINGTON DC’S SDI WINS HANOVER’S B2B AGENCY MT-MEDIEN MC2 NAMED AS TOP 20 GLOBAL M&A 50 YEARS YOUNG AKCG – PUBLIC RELATIONS COUNSELORS AGENCY, NEWINGTON COMMUNICATIONS, THIRD NATIONAL AWARD FOR WWI JOINS IPREX ADVISER RECEIVES “BEST IN SHOW” AT 29TH Canadian Public Relations Society presented JOINS IPREX COMMEMORATION ANNUAL PRSA NJ PYRAMID AWARDS MT-Medien Gmbh & Co. KG, a business- MC2, one of the UK’s largest independent Life Member David Eisenstadt, founding Newington Communications, a public affairs PR News has recognized SDI as the 2018 to-business focused corporate marketing agencies, has been ranked in partner of Toronto-based IPREX partner AKCG – Public Relations Counselors (AKCG) and corporate communications agency with Platinum PR Winner in the “Anniversary” communications and digital marketing the top 20 most active PR advisers on M&A TCGPR, with his 50 Year Membership earned “Best in Show” honours at the 29th five offices in the United Kingdom – London, category for its contributions to the success agency located in Hanover, Germany is globally in the first half of 2018. Certificate in recognition of a long and annual Pyramid Awards in June. The annual Birmingham, Chelmsford, Edinburgh and of the 2017 Centennial Commemoration now a partner in IPREX. Founded in 1997, Figures from data provider Mergermarket distinguished career in the practice of Public Manchester – is now a partner in IPREX. of America’s Entry into World War I. MT-Medien brings expertise in corporate awards recognize PR campaigns submitted reveal that the Manchester-based Relations at the CPRS Toronto Ace Awards Newington Communications brings PR News’ largest and most prestigious and digital communications, media by practitioners across New Jersey and the consultancy was the only Northern- gala. David is the 13th CPRS Member so expertise in energy and environment, awards program, the Platinum PR Award relations, content creation, social media region. AKCG’s “Best in Show” submission headquartered business in the top 20 for honoured. Eisenstadt was Accredited after education, property, transport and recognizes organizations deemed “industry marketing and influencer relations to the global M&A over the period, providing he joined the CPRS Ottawa Society in 1968. came in the Crisis Communications infrastructure, digital and corporate benchmarks for excellence across all areas IPREX global network. MT-Medien’s clear strategic communications advice on 19 He was admitted as the first Canadian PR category for the entry “Misleading affairs to the entire IPREX global network. of communications”. Previously, SDI was business-to-business focus encompasses practitioner to the Public Relations Society transactions worth more than $1bn. Reporting Risks Significant Reputational Recently, the agency won Public Affairs awarded the Gold Stevie Award for “Best sectors including automotive, industry, of America College of Fellows in 1995 and Awards Consultancy Campaign of the Year Event” and the Bronze Stevie Award for insurance, technology and trade fairs with MC2 works with Deloitte, GCA Altium, became the first of two to be elected to the Harm After Tragedy” in partnership with 2018. “Public Relations Campaign of the Year” clients such as, Continental, KONE, Wagner, Equistone Partners Europe, Palatine Private Canadian Public Relations Society’s College client, The IMPACT Project. for the 2017 Centennial Commemoration. VHV, Johnson Controls and Deutsche Equity, NorthEdge Capital and Zeus Capital. of Fellows in 2004. Messe AG. 34 35

Wells Haslem Mayhew team

JOHN WELLS, BENJAMIN HASLEM, ALEXANDRA MAYHEW, KATHY LINDSAY, ISABELLE WALKER, STAV PISK, LARISSA JAFFÉ, JULIE SIBRAA, TRACEY JARVIS, KATE MAYHEW, CHAIRMAN Co-CEO Co-CEO ASSOCIATE DIRECTOR ACCOUNT MANAGER ACCOUNT EXECUTIVE ACCOUNT EXECUTIVE SPECIAL COUNSEL DIGITAL CONSULTANT SPECIAL COUNSEL Larissa recently graduated For the past 25 Years John Benjamin has over 20 Alexandra is a founding Kathy has extensive Isabelle completed Stav holds a Bachelor of Julie Sibraa has 20 years Tracey has joined Wells Kate draws on over a from the University of was a founding partner years’ experience in the Partner of Wells Haslem communications a Bachelor of Arts Arts (Professional Writing public policy experience Haslem Mayhew to create decade of experience Technology Sydney with and senior consultant media. Mayhew. She is also the experience working in Asia. (Government and and Publishing) and in both the government the digital arm of services working in journalism in one of Australia’s She was previously head of International Relations) at Bachelor of Commerce a Bachelor of Arts in and private sectors, with a for the company. and communications Ben worked at Jackson IPREX Asia-Pacific (APAC) leading public relations internal communications, the University of Sydney. (Public Relations) from Communication (Public deep understanding of the to provide high-level Wells for nine years, where President. companies, Jackson Wells. Asia-Pacific, at Lehman Curtin University. She Communication). workings of government, She has an extensive strategic advice and he managed and worked Isabelle works closely with Working in public relations is particularly skilled at While completing her including parliamentary background in marketing support. Prior to that John’s career on complex projects and Brothers, Tokyo and was her clients, specialising throughout the last writing for a variety of studies, Larissa undertook and legislative processes, and 10 years experience embraced journalism at became a Director and a member of corporate in government relations, Kate started her career decade, Alexandra has audiences across different several internships working and the importance of in digital marketing. She the most senior levels in CEO. transition team during client advocacy and with UNICEF Australia. built her skill set during the platforms, ensuring the in PR agencies, start-ups communicating the need, Australia and overseas. He Nomura Holding’s most recently, media will be helping WHM to In this role she raised At Wells Haslem he has period of the fastest change right messages reach objectives and benefits of has extensive experience acquisition of the global relations. She continues and social enterprise. integrate PR campaigns awareness of UNICEF’s managed and worked on and growth the industry the right people. Stav policy reform to the public. in media management in banking giant. to strengthen her Her passion for for further reach through work across all forms of projects for The Smith has ever experienced. assists clients with their both television and radio, She also worked in relationships with all social change led to In 2008, Julie joined the digital tactics. media including print, Family, thyssenkrupp This has allowed her digital and social media has provided policy advice business development for levels of government, her undertaking an office of the Premier of online, television and Marine Systems, to build a robust skill needs, managing online to Federal political leaders PwC Indonesia's energy providing her clients international internship NSW as Senior Adviser Tracey set-up her own radio. Kate managed Sonartech Atlas, the set suited to today’s campaigns to grow and offers public affairs and mining business and with consistently positive with 40K Globe, a social for Transport and digital marketing agency UNICEF’s celebrity Black Dog Institute, dynamic communications audience and influence, consulting. as executive director of the outcomes. enterprise based in Infrastructure, later that nine years ago working ambassador program Alexion Pharmaceutical, environment. Alexandra as well as offering sound Australian-Thai Chamber Bangalore, India. year becoming Chief with clients such as Philips, and was responsible for is as comfortable in the advice during times of In early 1992, the two Silver Chain, Swiss Re, of Commerce. In February 2017, of Staff to the newly accompanying celebrities crisis. Larissa enjoys writing and Navman, Mazda, Smartline established Jackson Wells NHFIC, EFIC, ASIC, AMP, boardroom providing Kathy previously worked as Wells Haslem Mayhew appointed NSW Treasurer. and media on international C-suite advice to blue is particularly skilled at Mortgage Brokers, Terry with Keith Jackson. Blacktown City Council, an adviser in Victoria and sent Isabelle to the Stav is particularly In June 2009 Julie returned field trips to promote Fairview Architectural, chip organisations as she IPREX Global Leaders producing content across White Chemists, Hong In 2012, John joined with NSW state governments. passionate about to the Federal government UNICEF’s humanitarian Port Authority of NSW and is creating video for start- Conference in Paris – an a variety of platforms. Kong Tourism, Cathay former Jackson Wells conservation and social as Deputy Chief of Staff work. Zurich Australia. ups, or optimising digital annual event designed to She has a thorough Pacific and more. colleagues to establish justice, and has a keen to the Minister for platforms. develop up-to-the-minute understanding of social Wells Haslem, now Wells Ben possesses an interest in government Employment Participation. knowledge and skills for media, content creation Haslem Mayhew. acute understanding of Alexandra has board relations, stakeholder emerging agency leaders. and takes a keen interest Between September 2016 mainstream media, having experience with charity engagement, and crisis John retires as Chairman in international and and May 2018, Julie held spent the best part of a technology start-up management. at the end of 2018 but will Australian politics. the position of Director of decade working for The OnNow, The Sydney Peace continue to consult for the Governance for the NSW Australian newspaper in firm. Foundation, and the UN Branch of the Australian Sydney, Canberra and Young Professionals. Labor Party. Melbourne. Alexandra has a communications degree from Charles Sturt University. 36 37

Affiliates and counsel

KERRY SIBRAA, ROB MASTERS, JOHN KANANGHINIS, RON EDWARDS, CHRIS BOWEN, SPECIAL COUNSEL MELBOURNE COUNSEL MELBOURNE COUNSEL WA COUNSEL NSW AFFILIATE RMK + Associates is a John has close to 30 years’ Ron is one of WA’s most Chris is an investor Kerry’s career has strategic communication experience in strategic respected government relations and corporate embraced the highest and stakeholder communication planning relations specialists, marketing professional levels of Australian political engagement consultancy. and implementation both enjoying an excellent with extensive financial life and the cutting edge Since its inception, its as a consultant and as a working relationship with services knowledge of business development. approach to strategic senior executive within all sides of politics. gained from over 25 He was an ALP Senator for communication programs, highly successful multi- From 1983-1993, he was years’ experience working NSW for 19 years, including community consultation national companies. Federal MP for the Perth across different sectors President of the Australian and stakeholder John has been electorate of Stirling. Prior of the financial services Senate from 1987 until engagement processes Managing Director of to leaving parliament, Ron industry – predominantly retiring from Parliament in have earned it a reputation a leading Australasian was Deputy Speaker. superannuation; 1994 to become Australia’s of being at the leading communication In 2006 he was awarded a investments and wealth High Commissioner to edge of communication consultancy and has almost PhD in Education from the management and advice. Zimbabwe and six other management for over 30 two decades of senior University of WA, which Working with diverse southern African nations. years. corporate experience investigated factors that stakeholder groups He is a former director of Rob’s services and clients through his roles as General promote social inclusion. including shareholders, Zimbabwe Platinum Mines cover the energy sector Manager of Marketing Ron is a keen AFL fan and investors, financial and World IT. (oil, gas, coal), electricity, & Communications for in 1994 helped established intermediaries and the From 2003 to 2010 he forestry, government BMW Australia and Sales The Graham (Polly) Farmer media, Chris’ focus Clockwise from upper-left: Co-CEO Ben Haslem in Beijing with IPREX Partner Maggie Chan from Newell PR (with offices in Hong Kong and China); Wells Haslem served the Government (federal, state, local) water, & Marketing Director for Foundation. He has been on delivering results Mayhew client Chris O'Brien Lifehouse hosts Channel 9 for a story in its surgical theatres; Benjamin Haslem with former Nationals Leader, Barnaby Joyce; Co-CEO of the Republic of finance, automotive, Scania Australia. a Board member since its has consistently been Alexandra Mayhew attends an IPREX conference in Casablanca, Morocco; Wells Haslem Mayhew enjoys Melbourne Cup lunch. Mozambique as their health and health John studied law at Victoria inception. demonstrated by the Honorary Consul-General research, pharmaceutical, University, Wellington and Ron, who has extensive ability to build and protect in Australia. education, transport (road is also holds a Diploma in experience in the fisheries corporate reputations, CONTACT In 1996, he was awarded and rail), information Business Communications and mining sectors, assists establish and maintain an Order of Australia. Wells Haslem Mayhew technology, primary from Massey University in Wells Haslem clients strong stakeholder +61 2 8904 9991 industry, environment and New Zealand. communicate with the relations externally [email protected] retail. WA State Government and and internally, manage Federal MPs and Senators communications in both whmspa.com.au based in WA. normal operational periods L2 65 Walker Street as well as crisis situations, (PO Box 1020) plus help to turbo-charge North Sydney NSW 2060 the growth of businesses. Twitter: @WellsHaslem Find us on: Facebook, LinkedIn Designed and produced by Wells Haslem Strategic Public Affairs PTY LTD November 2018