Two-Day International Conference Sciences, Performing Arts and Sports

KURUKSHETRA UNIVERSITY Patron of the Conference Located in Kurukshetra, the land of the Bhagvadgita, Lt. Gen (Retd) Dr DDS Sandhu, Kurukshetra University is a premier institute of higher Vice Chancellor learning in India. It is spread over 400 acres of land on the Kurukshetra University, Kurukshetra south bank of the holy Brahmsarovar. Its foundation stone was laid on January 11, 1957 by Bharatratna Dr. Rajendra Prasad, the first President of the Indian Republic. Since Conference Director then it has aimed at pursuing excellence in teaching and Prof. S.S. Boora research in science, technology, humanities, social Director IMCMT, KUK Two-day International Conference sciences, performing arts and sports. On Today, Kurukshetra University is offering world-class Convener Media Literacy: Issues and Challenges education to students from India and other countries by Dr. Bindu Sharma IMCMT, KUK providing a learning experience designed to develop March 29-30, 2014 intellectual abilities, as well as social, moral and ethical values. The University is equipping its students with the Co-Convener Venue: Senate Hall, skills, insights, attitudes and practical experience that will Dr. A shok Kumar IMCMT ,KUK Kurukshetra University, enable them to become discerning citizens. Kurukshetra The University's programs combine the enduring value of Organizing Committee a liberal arts education with the skills and experience Mrs. Roma Singh offered by professional departments. The University has Dr. Madhudeep Singh Mr. Abid Ali 478 teaching faculty members. The University also has Mr. Kanwardeep Sharma 362 affiliated colleges and institutes in the districts of Dr. Bansi Lal Ambala, Panipat, Kaithal, Yamuna Nagar, Hisar, Jind, Mr. Sushil Ranga Karnal, Kurukshetra and Panchkula. Mr. Gaurav Kumar The Campus of the University has often been rated as one Mr. Satish Rana of the most beautiful campuses in India. It resembles a Mr. Rajesh Kumar large, self-contained village with lecture theatres, seminar rooms, accommodation, cafeterias, canteens, shops and sports facilities, libraries and laboratories. The most Contact Us remarkable feature of the campus is the seamless Office: 01744-238310 interconnection of nature and the built environment. There are a number of lush green gardens, water fountains Director: 09896174084 and side walks which provide an ideal environment on the director,[email protected] campus for study and leisure. Convener: 09878822706 [email protected]

Co- Convener: 09813155366 [email protected]

www.kuk.ac.in Institute of Mass Communication & Media Technology Kurukshetra University, Kurukshetra (Established by the State Legislature Act XX of 1956) ("A" Grade NAAC Accredited) ABOUT THE INSTITUTE ABOUT THE CONFERENCE Registration Form The Department of Journalism & Mass Communication in Institute of Mass Communication and Media Technology is International Conference on the University was established in 1993 which then offered organizing Two Days' International Conference on the topic Media Literacy: Issues and Challenges one course in Master of Arts in Mass Communication 'Media Literacy: Issues and Challenges' on 29-30 March, (MAMC). But keeping in view the needs of the growing 2014.We are living in “Media Saturated” world where we March 29-30, 2014 are encountered with abundance of information consciously media market, the Department was upgraded to the full- and unconsciously. Consuming media messages is not a fledged Institute of Mass Communication & Media cake walk now-a-days especially after the huge expansion of Technology (IMC&MT) in 2006. The decision was media where hundreds of channels are producing and Name...... inspired by the vision to have a premier media education, disseminating information round the clock. Selection of training and research centre of national repute. information for our own use is a challenge. Scholars Designation...... Keeping in view the growing need for trained manpower in throughout the world too are worried that readers and Name of Department/Institute...... viewers might be Media literate enough to know its the media and allied fields, the Institute has introduced a ...... wide range of innovative courses in Journalism, Mass grammar. This conference is an initiative of Kurukshetra University to provide a platform to media professionals, Communication & Media Technology i.e. courses in academicians and scholars to deliberate upon the issues of Address for Communication...... Animation, Graphics & Multimedia, B.Tech in Printing, media literacy and set up some parameters to literate masses Graphics & Packaging, Masters in Electronic Media are the about media consumption...... only Graduate and Post-Graduate courses available in North Theme ...... India. In production courses also, the Institute has sufficient Media Literacy: Issues and Challenges infrastructure to support the training activities. Presently, Phone/Mobile No...... the Institute is running 9 media courses with an intake of 300 ?The sub-themes (not restricted) are: ?Culture of critical enquiry: philosophical and theoretical Email id...... students every year. With the student strength of more than foundations 600, a faculty of more than 30 and the state-of-art equipment ?Media and construction of reality Presenting the paper in the conference (Yes)... (No).... and infrastructure, the IMC&MT can well boast of being the ?Changing media ownership patterns largest media institute in the country. ?Media economics and market driven content if yes, title of the paper...... ?24X7 Media Wars- content a casualty Media courses the Institute offers, not only prepares the ?Understanding visuals-visual literacy ...... students for jobs in various professions related to media ? Film appreciation ...... such as journalism; public relations; advertising; radio and ?Citizen journalism and public participation television production; printing; graphics; packaging; ?Election campaigns, opinion polls and opinion Accommodation required (Yes)..... animation and entertainment industry, but also opens great formation (No)..... ?Advertising messages- construction and decoding avenues for self-employment and establishment of ?New media: Information overload and information organizations with high potential for providing employment literacy to others. ?Social Media: authenticity and credibility ?Global issues related to media curriculum and media literacy ?Status of media education in India

Send your abstract (200 words) at mlcon14kuk@gmail IMC&MT Last date for submission : 24-03-2014 Teaching Block For queries contact Dr. Bindu Sharma (Convener) [email protected] Mob. 098788 22706 Dr. Ashok Kumar (Co-Convener)[email protected] Mob.09813155366 Registration fee For teachers and paper presenters Rs.500 For research scholars Rs. 300 The registration will be on March 29,2014 at 9.00 a.m. in the senate hall. No TA/DA will be paid to the participants. They are requested to arrange the same from their own institutions. Two-day International Conference On Media Literacy: Issues and Challenges March 29-30, 2014

Venue: Senate Hall, Kurukshetra University, Kurukshetra

Patron of the Conference Lt. Gen (Retd) Dr DDS Sandhu, Respected Sir/Madam, Vice Chancellor Kurukshetra University, Kurukshetra Institute of Mass Communication and Media Technology is organizing Two Days' International Conference on the topic 'Media Literacy: Issues and Challenges' on 29-30 Conference Director March, 2014. We are living in “Media Saturated” world where we are encountered with abundance Prof. S.S. Boora of information consciously and unconsciously. Consuming media messages is not a cake walk now- Director IMCMT, KUK a-days especially after the huge expansion of media where hundreds of channels are producing and director,[email protected] disseminating information round the clock. Selection of information for our own use is a challenge. Scholars throughout the world too are worried that readers and viewers might be Media literate Convener Dr. Bindu Sharma enough to know its grammar. This conference is an initiative of Kurukshetra University to provide a [email protected] platform to media professionals, academicians and scholars to deliberate upon the issues of media literacy and set up some parameters to literate masses about media consumption. The sub-themes (not restricted) are: Co-Convener ?Culture of critical enquiry: philosophical and theoretical foundations Dr. A shok Kumar ?Media and construction of reality [email protected] ?Changing media ownership patterns ?Media economics and market driven content Organizing Committee ?24X7 Media Wars- content a casualty Mrs. Roma Singh ?Understanding visuals-visual literacy Dr. Madhudeep Singh ?Film appreciation Mr . Abid Ali ?Citizen journalism and public participation Mr. Kanwardeep Sharma ?Election campaigns, opinion polls and opinion formation Dr. Bansi Lal ?Advertising messages- construction and decoding Mr. Sushil Ranga ?New media: Information overload and information literacy Mr. Gaurav Kumar ?Social Media: authenticity and credibility Mr. Satish Rana ?Global issues related to media curriculum and media literacy Mr. Rajesh Kumar ?Status of media education in India

You are requested participate in the conference and make it a success. A line of confirmation (through email) will highly appreciated. No TA/DA will be paid to the participants. Registration fee For Participants Rs.500 For research scholars Rs. 300 Send your abstract (200 words) at [email protected] by 24-03-2014. For queries contact Dr. Bindu Sharma (Convener) [email protected] Mob. 098788 22706 Dr. Ashok Kumar (Co-Convener) [email protected]

Prof. S.S. Boora Conference Director

Institute of Mass Communication & Media Technology Kurukshetra University, Kurukshetra (Established by the State Legislature Act XX of 1956) ("A" Grade NAAC Accredited) Two-day International Conference On Media Literacy: Issues and Challenges March 29-30, 2014

Venue: Senate Hall, Kurukshetra University, Kurukshetra

Patron of the Conference Lt Gen (Retd)DDS Sandhu, Respected Sir/Madam, Vice Chancelor Kurukshetra University, Kurukshetra Institute of Mass Communication and Media Technology is organizing Two Days' International Conference on the topic 'Media Literacy: Issues and Challenges' on 29-30 Conference Director March, 2014. We are living in “Media Saturated” world where we are encountered with abundance Prof. S.S. Boora of information consciously and unconsciously. Consuming media messages is not a cake walk now- Director IMCMT, KUK a-days especially after the huge expansion of media where hundreds of channels are producing and [email protected] disseminating information round the clock. Selection of information for our own use is a challenge. Scholars throughout the world too are worried that readers and viewers might be Media literate Convener Dr. Bindu Sharma enough to know its grammar. This conference is an initiative of Kurukshetra University to provide a [email protected] platform to media professionals, academicians and scholars to deliberate upon the issues of media literacy and set up some parameters to literate masses about media consumption. The sub-themes (not restricted) are: Co-Convener ?Culture of critical enquiry: philosophical and theoretical foundations Dr. A shok Kumar ?Media and construction of reality [email protected] ?Changing media ownership patterns ?Media economics and market driven content Organizing Committee ?24X7 Media Wars- content a casualty Mrs. Roma Singh ?Understanding visuals-visual literacy Dr. Madhudeep Singh ?Film appreciation Mr . Abid Ali ?Citizen journalism and public participation Mr. Kanwardeep Sharma ?Election campaigns, opinion polls and opinion formation Dr. Bansi Lal ?Advertising messages- construction and decoding Mr. Sushil Ranga ?New media: Information overload and information literacy Mr. Gaurav Kumar ?Social Media: authenticity and credibility Mr. Satish Rana ?Global issues related to media curriculum and media literacy Mr. Rajesh Kumar ?Status of media education in India

Prof. S.S. Boora Conference Director

Institute of Mass Communication & Media Technology Kurukshetra University, Kurukshetra (Established by the State Legislature Act XX of 1956) ("A" Grade NAAC Accredited)