ANNUAL REPORT 2018 1 | U.S. SOCCER FOUNDATION Children play at the It’s Everyone’s CONTENTS Game launch in Chicago. ANNUAL REPORT 2018 Letter from the President & CEO and the Chairman 3 Year in Review 4 It’s Everyone’s Game 6 Soccer for Success 8 Soccer for Success National Training 12 Safe Places to Play 14 Major Soccer Initiatives 16 Passback 18 Program Grants 19 From the President & CEO and the Chairman Urban Soccer Symposium 20 Letter Capitol Hill Day 21 Dear Friends: Congressional Soccer Match 21 At the U.S. Soccer Foundation, it is our belief that every child deserves access to the sport of soccer. We aim to address the nation’s biggest problems through the world’s most popular sport Ambassadors 22 by using soccer as a vehicle to effect positive social change in the communities where need In the News 23 is the greatest. This year, we saw significant growth in participation rates for ourSoccer for Success programming—a 64 percent increase from last year—and expanded to serve more than Donors 24 410 communities across the country. National Leadership Council Network 24 This year, we also launched It’s Everyone’s Game, our national campaign to build 1,000 Safe Individual Donors 24 Places to Play mini-pitches and engage one million children annually in Soccer for Success by 2026. In conjunction with this announcement, public and private partners in Chicago announced Institutional Investors 30 an initiative to create 50 mini-pitches over five years to help us reach that goal. Partners in Financials 31 Newark also followed suit this past spring, committing to build 20 mini-pitches and provide Soccer for Success programming to 2,500 youth over five years. Our first major public-private partnership Board of Directors 34 of its kind—the New York City Soccer Initiative—opened the first 10 of 50 mini-pitches and year two is well underway. We are thrilled that this summer the United States, Canada, and Mexico won the United Bid to host the 2026 FIFA World Cup. Over the next eight years, we’ll continue to engage more youth in soccer and work to empower a new generation of American soccer fans and athletes in the lead up to the event. [ This report details our 2018 fiscal year. ] In the next program year alone, we are on track to reach 100,000 youth across the country through Soccer for Success, which runs for a total of 24 weeks out of the year in the fall and spring seasons. It is with the ongoing support of our donors, sponsors, and partners that our growth and impact continues. With your help, we are confident that we will reach our goals, together. Regards, Ed Foster-Simeon Charles “Cully” Stimson President & CEO Chairman 2 | U.S. SOCCER FOUNDATION 2018 ANNUAL REPORT | 3 YEAR IN REVIEW 2017 JULY ■ U.S. Soccer Foundation hosts Soccer for Success National Training in Washington, D.C. for 140 participants from 50 partner organizations responsible for training more than 3,000 Soccer for Success coach-mentors across the country. 100 AUGUST ■ U.S. Soccer Foundation announces partnership with Target to build 100 soccer play spaces by 2020. 50 OCTOBER ■ The first 10 of50 mini- pitches are unveiled as part of the New York City Soccer Initiative. IT’S EVERYONE’S GAME DECEMBER ■ U.S. Soccer Foundation launches It’s Everyone’s Game, a national effort to dramatically increase access to programming in underserved communities by 2026. ■ Announcement of Chicago Soccer Initiative, an effort to bring 50 mini-pitches to Chicago over five years in support of It’s Everyone’s Game. 2018 MARCH ■ 12th annual Urban Soccer Symposium provides training on best practices in sports-based youth development for more than 280 participants from 174 grassroots soccer and community-based organizations. APRIL ■ U.S. Soccer Foundation awards program grants to soccer organizations helping to address the alarming drop-off rate in teenage participation in soccer. The three-year grant recipients will identify and share best practices in the field. ■ adidas, Los Angeles Football Club, Los Angeles Unified School District, and U.S. Soccer Foundation unveil new mini-pitch at Menlo Avenue Elementary School. 2,500 MAY ■ U.S. Soccer Foundation and Target unveil two mini-pitches in Houston, Texas with Houston JUNE ■ North America wins the United Bid Parks and Recreation—the first of 100 to be built to host the 2026 FIFA World Cup. nationwide. ■ 11 Members of Congress and 16 former professional athletes participate in the 6th annual Congressional Soccer Match benefiting the U.S. Soccer Foundation. ■ The New York Red Bulls, Newark Public Schools, 150+ the U.S. Soccer Foundation, and Wells Fargo In the 2017–2018 program year, more than 150 community announce a new initiative to build 20 mini-pitches partners in over 410 communities ran Soccer for Success. and engage 2,500 youth in Soccer for Success. Children play on the new mini-pitch in Houston. 4 | U.S. SOCCER FOUNDATION 2018 ANNUAL REPORT | 5 IT’S EVERYONE’S GAME The U.S. Soccer Foundation believes that every child deserves the opportunity to play the beautiful game while learning life skills from trained coach-mentors. In December 2017, the U.S. Soccer Using Soccer for Success and Safe Places Foundation announced the launch of It’s to Play as the vehicles, the Foundation is Everyone’s Game, a national movement working to build a future where children from aimed at dramatically expanding the every community have access to the game Foundation’s reach across the country and a safe place to play, no matter who they through its soccer-based programs. are or where they live. In partnership with communities, Valuable national partners—adidas, Major municipalities, and corporate partners League Soccer, Musco Lighting, and Target— throughout the United States, the are supporting this national movement and Foundation pledged to engage one million are committed to providing the country’s children annually in Soccer for Success youth with high-quality soccer programming and build 1,000 Safe Places to Play mini- and safe places to play. pitches by 2026. 1,000 Goal: Build 1,000 Safe Places to Play mini-pitches by 2026. Children play at the It’s Everyone’s Game launch in Chicago. 1,000,000 Goal: Engage 1,000,000 children in Soccer for Success annually by 2026. 6 | U.S. SOCCER FOUNDATION 2018 ANNUAL REPORT | 7 Children participate in a Soccer for Success practice in Kansas City, Missouri. SOCCER FOR SUCCESS is a high-impact solution that provides children living in underserved communities with free access to quality soccer programming, safe places to play, and caring coach-mentors who are trained to help transform young lives. The evidence-based soccer program, offered free to participants, helps children succeed on the pitch, in the classroom, and beyond. TRANSFORMING YOUNG LIVES YOUNG TRANSFORMING 410 410 communities in 40 states and the District of Columbia 70,000 ran Soccer for Success. 70,000 children engaged in Soccer for Success. 3,300 3,300 Soccer for Success coach-mentors trained. 8 | U.S. SOCCER FOUNDATION 2018 ANNUAL REPORT | 9 SOCCER FOR SUCCESS PROGRAM PARTNERS Active Children Portland City of Philadelphia Parks NYC Department of Youth Portland, OR and Recreation Department and Community Development After-School All-Stars Newark Philadelphia, PA New York, NY Newark, NJ City Year - P.S. 83 Oakland County Sheriff Police After-School All-Stars South Florida New York, NY Athletic League Miami, FL Colorado Rapids Youth Soccer Club Rochester, MI America SCORES Bay Area Aurora, CO Orlando City Foundation San Francisco, CA Columbus Recreation and Parks Winter Park, FL tiffany rick Better Tomorrows Department Philadelphia Freedom Valley YMCA Marlton, NJ Columbus, OH Mt. Laurel, NJ SOCCER FOR SUCCESS PARTICIPANT, DETROIT PAL COACH-MENTOR, MATTIE RHODES CENTER Philadelphia, PA Boston Scores DC SCORES “I really can’t wait to come to school “Dealing with these kids and hearing some of the Boston, MA Washington, DC QC Scores on the days we have soccer.” stuff they have to say, and actually listening to them Charlotte, NC Boys & Girls Clubs of Alameda Detroit Police Athletic League and hearing their views, it helps me be able to make Alameda, CA Detroit, MI San Mateo County Sherriff’s better decisions and give better advice.” Activities League Boys & Girls Clubs of America El Monte Community Building Initiative Redwood City, CA ALL STARS* El Monte, CA Atlanta, GA FirstLine Schools Scientific Research (SR1) Ridgeland, MS Boys & Girls Clubs of Atlanta New Orleans, LA Atlanta, GA FLIPANY Stanislaus Union School District Modesto, CA Boys & Girls Clubs of Greater Kansas City Fort Lauderdale, FL Kansas City, MO Give Every Child A Chance The Simple Foundation Omaha, NE Boys & Girls Clubs of Mercer County Manteca, CA Trenton, NJ Houston Parks and Recreation The Skills Center Tampa, FL Boys & Girls Clubs of Providence Department Providence, RI Houston, TX THINK Together Santa Ana, CA Boys & Girls Clubs of Tracy Illinois Youth Soccer Association Tracy, CA Arlington Heights, IL Troy Boys & Girls Club Troy, NY Boys & Girls Clubs of Wake County Independent Health Foundation Raleigh, NC Buffalo, NY Washington Youth Soccer Foundation Tukwila, WA Boys & Girls Clubs of the East Valley JT Dorsey Foundation Mesa, AZ Harrisburg, PA Wisconsin Youth Soccer Association West Allis, WI Boys & Girls Clubs of the North Valley LA’S BEST Magalia, CA Los Angeles, CA YMCA of Silicon Valley Santa Clara, CA Boys & Girls Clubs of the Peninsula Liberty City Optimist Club East Palo Alto, CA Miramar, FL YMCA of South Florida Miami, FL Brotherhood Crusade Linden Unified School District Los Angeles, CA Linden, CA Youth Speak Collective San Fernando, CA lou esperanza Chester Upland Youth Soccer Lower Bucks Family YMCA Media, PA Fairless Hills, PA YWCA of Syracuse and COACH-MENTOR, NYC DEPARTMENT OF YOUTH COACH-MENTOR, HOUSTON PARKS Onondaga County Chicago KICS Mattie Rhodes Center AND COMMUNITY DEVELOPMENT AND RECREATION DEPARTMENT Syracuse, NY Chicago, IL Kansas City, MO “They line up in front of my office to get the ball “Being a coach-mentor is so much more than just a job for me.