Mar 18, 2021 10:30 GMT Silva sets a new standard for orienteers with the Arc Jet & Spike Jet series

The Swedish company Silva is set to launch Arc Jet and Spike Jet; two series of for orienteers. Thanks to more than 2000 orienteers’ opinions about the ultimate compass, the product team at Silva have managed to develop new innovations on a product range in which Silva has dominated the market with since the 1930s.

The Arc Jet and Spike Jet compass series both feature the new Jet 2.0 needle. This world class performing needle has a unique combination of speed and stability, and it has been developed in close collaboration with the sports superstar and multiple world champion Tove Alexandersson.

“My ambition was to develop a compass that is fast and stable, and that feels smooth on the . Arc Jet gives me fast and precise direction and helps me to see and understand just what I need to be first to the next checkpoint” says Tove Alexandersson.

The team at Silva have worked with Tove for more than a year to develop the new compass range. But it’s not only Tove who has participated. More than 2000 orienteers shared their opinions in a survey sent out by the Swedish Orienteering Federation, which led to new innovations.

New standard for orienteers

“We are proud to add many new innovations to a mature product. We set a new standard for orienteers with Arc Jet and Spike Jet” says Mattias Jacobsson, Product Manager at Silva.

“I have run with Arc Jet since last winter to ensure the new Jet 2.0 needle and its stability, but I was also meticulous that the compass fits nicely in the hand and with the thumb grip. A fast and reliable needle is the most important feature, but I also want the compass to fit as many orienteers as possible” explains Tove Alexandersson.

Jet 2.0 needle

The new Jet 2.0 needle weigh less compared to earlier versions, but still proves to be stable and reliable. The construction is optimized with new compass housing, a lightweight needle and less friction. The compasses have been thoroughly tested in a new laboratory at the Silva headquarter, and of out in the forests by Tove Alexandersson.

The thumb compass Arc Jet, which comes in many variations, is ergonomically designed to fit comfortably in your hand with the new Arc design, shaped like a wing, that gives support between your thumb and index finger. The thumb band is redeveloped with better grip, and both a soft and a firm version are included with the compass, meaning that you can change depending on your preference. Thanks to all the survey respondents, the Arc Jet compasses also come with a detachable thumb grip, optional scale stickers, and some of the models also have an updated version of the popular Spectra speed dial pattern.

The new compass series includes ten different compasses. The Arc Jet series consist of five different models with different features - and for the first time two compact models will be included, perfect for smaller hands. The Spike Jet series consist of three base plate compasses in different sizes and with different features. A compass for children and a wrist band compass with updated features are also part of the launch.

The Arc Jet and Spike Jet compasses will be sold in stores, online and at www.silva.se from today, March 18. RRP from 499 SEK.

Three entrepreneurial brothers. One great invention. In 1933, Björn, Alvar and Arvid Kjellström invented the first ever liquid-filled compass, and our story began. Not only was it the first compass of its kind, but it also set the global standard for how works. The SILVA brand was born. A few years later, in 1935, we expanded our business with our new invention, and first , Zeiler. We have since then continued to evolve and set trends for outdoor equipment. The SILVA brand is currently marketed to the Nordic region, Europe, Asia and North America. Since 2011, SILVA is owned by Karnell. For more info, please visit www.silva.se

Contacts

Sara Rönne Interim Marketing Manager [email protected] Madelene Öhlin Press Contact Head of Sales & Marketing [email protected] +46 72 09 08 728