Apple Iphone 12 Pro Max Rear Camera Deep Technical and Cost Analysis of the First Generation of Apple’S Sensor-Shift OIS-Equipped Camera

REVERSE COSTING® – STRUCTURAL, PROCESS & COST REPORT

Apple iPhone 12 Pro Max Rear Camera Deep technical and cost analysis of the first generation of Apple’s Sensor-Shift OIS-equipped camera. SPR21611 - Imaging report by Peter BONANNO Laboratory analysis by Véronique LE TROADEC March 2021 – Sample 22 bd Benoni Goullin 44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 1 Table of Contents

Overview / Introduction 4 Manufacturing Process 105 o Executive Summary o Sensor Front-End Process o Reverse Costing Methodology o Sensor Fabrication Units o Glossary o Flexible Printed Circuit Process Company Profile & Supply Chain 8 o Assembly & Final Test Fabrication Unit o Apple Inc. o Supply Chain Cost Analysis 113 o LG Innotek Co. o Summary of the Cost Analysis o Sony Corp. o Yields Explanation & Hypotheses Physical Analysis 13 o Sensor Cost 118 o Overview 15 ✓ Front-End: Logic & Pixel Array ✓ Front Camera ✓ Front-End: BSI + Bonding ✓ Rear Camera ✓ Front-End: Color Filter & Microlens ✓ Sensor-Shift OIS ✓ Total Front-End Cost o Rear Main 23 ✓ Back-End: Tests & Dicing ✓ Module ✓ Sensor Die Cost ✓ Sensor o Camera Module Cost 127 ✓ OIS & AF ✓ Lens Module o Rear Telephoto 73 ✓ AF/OIS Components ✓ Module ✓ BoM & Assembly ✓ Sensor ✓ Total Camera Module Cost ✓ OIS & AF Cost Comparison with the S20 Ultra and P40 Pro 135 o Rear Ultra-Wide 88 Selling Price 140 ✓ Module Feedback 145 ✓ Sensor SystemPlus Consulting Services 147 Physical Comparison with the S20 Ultra and P40 Pro 102

Overview / Introduction o Executive Summary This full reverse costing study was conducted to provide insight into the technological data, manufacturing cost, and selling o Reverse Costing Methodology price of the iPhone 12 Pro Max Rear Triple Camera. o Glossary Apple has long been an innovation and market leader in the smartphone camera space. Since the iPhone 6 Plus, Optical Image Company Profile & Supply Stabilization (OIS) has played a key role in the iPhone cameras’ best-in-class performance by rapidly adjusting the optical path in Chain real time to correct for the natural shaking of the user’s hands. In the iPhone 12, Apple uses a dual-OIS design in which the Physical Analysis Telephoto and Rear Main Camera Modules both use OIS technology. Physical Comparison Even though all the iPhone 12 variants were released around the same time, the iPhone 12 Pro Max can be considered a

Manufacturing Process Flow generation apart in terms of camera performance. The main difference is the new OIS technology in the Rear Main Camera Module. Whereas traditional OIS relies on shifting the lens barrel, Apple has for the first time miniaturized a sensor-shift OIS Cost Analysis technology once used exclusively in expensive DSLR cameras. Shifting the lightweight, compact image sensor instead of the

Cost Comparison cumbersome lens barrel allows for more reactive and precise stabilization, resulting in an OIS system that can make up to 5,000 adjustments per second. This technology also allows Apple to use the same OIS setup in all future cameras without needing to Selling Price Analysis accommodate it to different lens configurations. Related Analyses This report uses optical, SEM and x-ray imaging to analyze the three RGB camera modules comprising the rear camera of the About System Plus iPhone 12 Pro Max. The front cameras will only be briefly summarized, since they are retained from previous iPhone generations. The Dot Projector and LiDAR system have been covered in previous reports.

Overview / Introduction

Company Profile & Supply Rear Ultra-Wide Front IR Front Main Chain Rear Telephoto Camera Module Camera Module Camera Module Camera Module Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS Rear Main o Rear Main iPhone 12 Pro Max - Front Camera o Module Camera Module ©2021 by System Plus Consulting o Sensor o OIS & AF o Rear Telephoto Earpiece ( not covered in this report) o Module o Sensor Proximity Sensor Front Main o OIS & AF iPhone 12 Pro Max - Rear Triple Camera (coming soon – SPR21576) Camera Module o Rear Ultra-Wide ©2021 by System Plus Consulting o Module Front IR Dot Projector o Sensor Camera Module (covered in a separate report†) Flash (not covered in this report) Physical Comparison Rear Telephoto Camera Module Rear Ultra-Wide Manufacturing Process Flow Camera Module Rear Main Cost Analysis Mic (not covered in this report) Camera Module Cost Comparison Lidar (covered in a separate report*)

Selling Price Analysis iPhone 12 Pro Max - Rear View iPhone 12 Pro Max - Front View ©2021 by System Plus Consulting ©2021 by System Plus Consulting Related Analyses †We have performed a full analysis About System Plus *We have performed a full analysis of the essentially identical of this Dot Projector in SP17376 Lidar in the iPad Pro (SP20557) ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 4 Overview of the Sensor-Shift OIS – What is Sensor-Shift OIS?

Overview / Introduction

Company Profile & Supply Chain Traditional Optical Image Stabilization Physical Analysis o Overview In traditional OIS, coils are used to apply forces o Front Camera mobile lens to magnets that are affixed to the lens barrel, o Rear Camera barrel which causes the lens barrel – magnet assembly o Sensor-Shift OIS o Rear Main magnet to move. This allows the optics to correct for o Module hand-shake during long exposures. o Sensor o OIS & AF o Rear Telephoto sensor o Module fixed o Sensor o OIS & AF substrate o Rear Ultra-Wide coil o Module o Sensor

Physical Comparison

Manufacturing Process Flow Sensor-shift Optical Image Stabilization lens In Apple’s Sensor-shift OIS, the lens barrel- fixed Cost Analysis barrel magnet assembly is fixed, and these same forces Cost Comparison move the image sensor. magnet

Selling Price Analysis The sensor is less cumbersome than sensor Related Analyses the lens barrel, so adjustments mobile can be faster and more precise. About System Plus Mobile PCB Platform coil Explanation of Sensor-shift vs traditional OIS ©2021 by System Plus Consulting ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 5 Overview of the Sensor-Shift OIS – The Flexible Printed Circuit

Overview / Introduction To accommodate this movement while Company Profile & Supply lens maintaining the connection to the iPhone Chain barrel motherboard, a Flexible Printed Circuit must be magnet Flexible Printed Circuit Physical Analysis fitted into the camera module. o Overview o Front Camera sensor o Rear Camera This innovation by Apple is what makes Sensor- o Sensor-Shift OIS Mobile PCB Platform to motherboard shift possible. o Rear Main coil o Module Sensor-shift OIS diagram with flexible Printed Circuit ©2021 by System Plus Consulting o Sensor o OIS & AF o Rear Telephoto o Module o Sensor o OIS & AF o Rear Ultra-Wide o Module o Sensor

Physical Comparison

Manufacturing Process Flow

Cost Analysis

Cost Comparison

Selling Price Analysis

Related Analyses

About System Plus Back side of Flexible Printed Circuit with Mobile PCB Platform still Front side of Flexible Printed Circuit with Mobile PCB connected ©2021 by System Plus Consulting Platform removed ©2021 by System Plus Consulting ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 6 Rear Main Camera Module – Cross Section Overview

Overview / Introduction

Company Profile & Supply Rear Main Camera Module – various views Chain showing the position of the cross-sectional plane ©2021 by System Plus Consulting Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS o Rear Main o Module o Sensor o OIS & AF o Rear Telephoto o Module o Sensor o OIS & AF o Rear Ultra-Wide o Module o Sensor

Physical Comparison

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About System Plus

Rear Main Camera Module Overview - Cross-Section ©2021 by System Plus Consulting ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 7 Rear Main Camera Module Image Sensor - Die Overview & Dimensions

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS o Rear Main o Module o Sensor o OIS & AF o Rear Telephoto o Module o Sensor o OIS & AF o Rear Ultra-Wide Rear Main Camera Module Pixels o Module ©2021 by System Plus Consulting o Sensor

Physical Comparison

Manufacturing Process Flow

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Selling Price Analysis

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS o Rear Main o Module o Sensor o OIS & AF o Rear Telephoto o Module o Sensor o OIS & AF o Rear Ultra-Wide • Deep Trench Isolation insulates o Module o Sensor pixels from their neighbors. The trenches are coated with a thin Physical Comparison fixed charge film to prevent depletion near the free-standing Manufacturing Process Flow wall. This fixed charge film is Cost Analysis estimated to be Hafnium Oxide.

Cost Comparison • Anti-reflective coating is Selling Price Analysis estimated to be Tantalum Oxide.

Related Analyses

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS Rear Main Camera Module Sensor – o Rear Main o Module metal layers removed o Sensor ©2021 by System Plus Consulting o OIS & AF o Rear Telephoto • Estimated Technology Node: o Module o Sensor o OIS & AF o Rear Ultra-Wide o Module o Sensor

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About System Plus Close up of Rear Main Camera Module Sensor - SEM view of transistor logic transistor logic ©2021 by System Plus Consulting ©2021 by System Plus Consulting ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 10 Rear Main Camera Module OIS & AF – Flexible Printed Circuit

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS o Rear Main o Module o Sensor o OIS & AF o Rear Telephoto o Module o Sensor o OIS & AF o Rear Ultra-Wide Close up of edge of the anchor o Module o Sensor with dimensions ©2021 by System Plus Consulting Physical Comparison

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About System Plus

Close up of the anchor showing its structure ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 11 ©2021 by System Plus Consulting Rear Main Camera Module OIS & AF – Flexible Printed Circuit

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Overview o Front Camera o Rear Camera o Sensor-Shift OIS o Rear Main o Module o Sensor o OIS & AF o Rear Telephoto o Module o Sensor o OIS & AF o Rear Ultra-Wide o Module o Sensor Cross-section of the Rear Main Camera Module showing a CT scan of the electrical traces of the Flexible Printed flexure arm of the Flexible Printed Circuit Circuit showing the cross-sectional plane Physical Comparison ©2021 by System Plus Consulting ©2021 by System Plus Consulting

Manufacturing Process Flow

Cost Analysis

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Related Analyses

About System Plus Close up of the flexure arm showing its structure ©2021 by System Plus Consulting ©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 12 BSI + Cu-Cu Hybrid Bonding Process Flow

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Physical Comparison

Manufacturing Process Flow o Sensor Front-End Process o Sensor Fabrication Units o Flexible Printed Circuit Proc. o Assembly & Final Test Unit

Cost Analysis

Cost Comparison

Selling Price Analysis

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About System Plus

Overview / Introduction

Company Profile & Supply RELATED REPORTS RELATED TEARDOWN TRACKS Chain

Physical Analysis By System Plus Consulting: By System Plus Consulting: Physical Comparison • Smartphone Camera Module • APPLE iPhone 12 Pro Max 5G US A2342 Comparison 2020 Vol 2: Focus on 128GB 6GB RAM Dual SIM Manufacturing Process Flow Samsung Cost Analysis • Cost Comparison Smartphone Camera Module Comparison 2020 Vol. 1 Selling Price Analysis

Related Analyses • Apple iPad Pro LiDAR Module RELATED MONITORS About System Plus

By Yole Développement: • CMOS Camera Module Industry By Yole Développement: for Consumer & Automotive 2020 • CMOS Image Sensor Quarterly Market Monitor • Status of CMOS Image Sensor Industry 2020

Overview / Introduction

Company Profile & Supply A Structure, Process and Cost Analysis Chain

Physical Analysis Reverse Costing® consists of disassembling a device or a system in order

Physical Comparison to identify its technology and discern its manufacturing processes and

Manufacturing Process Flow then using in-house models and tools to determine its cost.

Cost Analysis

Cost Comparison

Selling Price Analysis

Related Analyses

About System Plus o Company services o Contact

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Physical Comparison

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About System Plus o Company services o Contact

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis Physical Comparison Custom Cost Manufacturing Process Flow Monitor Analysis Methods Cost Analysis 1 per year 150 custom Training quarterly Cost Comparison analyses per On demand updated year Selling Price Analysis

Related Analyses

About System Plus o Company services o Contact Report Teardown Costing 60+ per year Track Tools 205+ 5 process-based teardowns per and 3 parametric year costing tools

©2021 by System Plus Consulting | SPR21611 – Apple iPhone 12 Pro Max Rear Camera | Sample 19 Worldwide presence Overview / Introduction 100+ collaborators in 8 different countries Company Profile & Supply Chain

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Overview / Introduction REPORTS, MONITORS & TRACKS Company Profile & Supply Chain Western US & Canada India and RoA Japan Steve Laferriere - [email protected] Takashi Onozawa - [email protected] Miho Ohtake - [email protected] Physical Analysis + 1 310 600 8267 +81 80 4371 4887 +81 34 4059 204 Physical Comparison Eastern US & Canada Greater China Japan and Singapore Manufacturing Process Flow Chris Youman - [email protected] Mavis Wang - [email protected] Itsuyo Oshiba - [email protected] +1 919 607 9839 +886 979 336 809 +86 136 6156 6824 +81 80 3577 3042 Cost Analysis Europe and RoW Korea Japan Cost Comparison Lizzie Levenez - [email protected] Peter Ok - [email protected] Toru Hosaka – [email protected] Selling Price Analysis +49 15 123 544 182 +82 10 4089 0233 +81 90 1775 3866

Related Analyses Benelux, UK & Spain Marine Wybranietz - About System Plus o Company services [email protected] o Contact +49 69 96 21 76 78

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