Royal Botanical Gardens, Burlington

Let’sgrow together

Stakeholder Highlights Report April 1, 2015 to March 31, 2016

Hamilton Halton Brant Regional Tourism Association Let’s keep it growing It’s hard to believe that 2015/16 marked the sixth year that our organization has been focused on enhancing and growing Hamilton Halton Brant’s tourism products and marketing activities! Based on the results we saw; I think it’s clear that we’re picking up steam as we go!

If you were involved in our efforts to spread the word about our region, thank you. If you weren’t, I hope the results included in this brief summary of our 2015/16 fiscal year will motivate you to join us on the ride going forward.

From training workshops to marketing tools and funding assistance, we can help you access a range of services and supports to grow your tourism business. We’re better together – let’s make the year ahead our best yet! Maria Fortunato Executive Director

Let’s work together Our staff is eager to connect with your business and create new opportunities for growth. Call or email us at your convenience.

Maria Fortunato Angelica Smith Executive Director Industry Relations Officer [email protected] [email protected] 905-297-0190 ext. 101 905-297-0190 ext. 105

Adrienne Carter Brittany Hunter Culture & Partnerships Manager Office Services Administrator [email protected] [email protected] 905-297-0190 ext. 103 905-297-0190 ext. 107

Dana Murray Product Development Contract Staff Tourism Development Officer Bev Scott [email protected] [email protected] 905-297-0190 ext. 102 Brent Kinnard [email protected]

The dedicated members of our new 2016/17 Board of Directors are another great resource for tourism stakeholders to connect with today.

Lorna Zoremba, Chair Constance Jamieson Julie Sutton-Yardley, Vice Chair Faward Khan Pam Belgrade, Secretary Karen O’Grady Larissa Ciupka, Past Chair Robert Parry Carrie Brooks-Joiner Vic Prendergast Nicole Drake Duncan Ross Nancy Fallis (ex-officio) Bridget Saulnier Workforce development What we do: we offer a collection of free workshops to tourism partners focused on marketing, customer service and product development. Last year, 285 partners benefited from our 9 workshops. New attendees accounted for 57% of participants. Stay tuned for details about upcoming tourism workshops for 2017. Details are always communicated via our tourism partner communications.

hamiltonhaltonbrant.com @HHBTourism

“Lots of , andnew networks techniquс to .” build on for the— Workshopfuture participant

Grand River, Brantford WhatMarketing we do: amplify the marketing at a reach glance for regions, communities and tourism partners within Hamilton Halton Brant through focused campaigns throughout the year.

Key 2015/16 tactics 2015/16 results

2 leisure websites with Generated over 45,000 operator profiles, trip ideas, referrals to partner sites special offers and events

Increased social media Social media impressions by 45% to 3,405,954

Deployed a total of 15 e-blasts to create Consumer e-marketing 335,059 brand impressions

Grew consumer Consumer Database 17% database to = Subscriber Acquisition 27,800 increase

Print collateral distribution Generated over 10 and paid media advertising million paid media and collateral impressions

Group Tour and F.I.T. Networked with over 50 tour operators and media at Rendezvous paddling. exploring. Get... hiking. climbing. Canada Conference GRAND RIVER cycling. bruce trail ion safari’s walks frican l waterfall s, Carolinian forests and go wild at a up the wild Experience waterfalls, scenic vistara Escarpment on a Bruce Trail wake it opens to the public the natural beauty of the Niaga enced guide, you’ll see a total o-day hike and 28 waterfalls • Enjoy access to the park before their most active time Waterfall Walk. Led by an experi • Witness a pride of lions at ng their morning meal of 19 stunning waterfalls on theails, tw you’ll enjoy outstanding local of day — walking, running, devouri to come within on the five-day hike. Off the tr tions in the area’s best hotel. • Go off-road, in an open-air truck,zebra and ostrich cuisine and overnight accommodaon a metre of the endangered rhino, giraffe • Quality hotel accommodati featuring local cuisine Hosted tour operator and • Hand-feed Canada’s largest tunitiesherd of • Breakfast, lunch and dinner each daydes • Exclusive photography oppor e Warden • Highly knowledgeable Bruce Trail from gui trails, as required find your way to • Personally guided by an expert Gamthe day • Ground transportation to and • Admission to for • Themed evening programmingervancy this ultimate • One-year Bruce Trail Cons membership media familiarization trip experience is not available • Official Bruce Trail guide book the heart of • Detailed information package anywhere else in canada tour .i.t. & group ontact our f paradise c into pecialist to learnvelopment more Co-ordinator today voyage uxury Grand River and s showcasing 9 Bev Scott, Marketing & Product De A fabulous two-day, two-nightperience l which includes a 01 paddling ex 605 James St. North, Suite 2 guided Voyageur Canoe trip, First Nations Hamilton, Ontario Canada L8L 1J9 storytelling, music and dance, a 1-905-297-0190 Ext. 104 behind-the-scenes canoe tour of thedens, [email protected] www.theheartofontario.com world-famous Royal Botanicaltel Garand two nights at a luxurious ho local partners gourmet meals! arplane anadian w c museum heritage ably the most famous den The CWHM’s Avro Lancaster is probld War. The Avro Lancaster Allied bomber of the Second Wor and operational Natu ral ly canada’sAwesome largest botanical gar experience footpath had impressive flying characteristicsclusive and ike canada’s oldest and longest iver performance. Experience this ex n-board h heritage r anadian e of this paddle a c orld one-of-a-kind opportunity to climb o Printed in May 2015. and see for yourself the magnitud Developed group tour the waterfall capital of the w reserves discover world biosphere aircraft and its role in history! anada’s unesco explore one of c ourtruenature.ca

theheartofontario.com shopping and holiday packages Hamilton Halton Brant staff introduce international showcasing local partners media and tour operators to African Lion Safari and 8 other local partners on a familiarization trip. all aboard Treat train fanatics to a ride on a vintage street car at Halton county radial railway, where the scenic two-kilometre ride includes a stop at an ice cream shop.

let dreams taKe fligHt Experience the thrill of navigating the legendary Lancaster bomber or a super-sonic CF-101 Voodoo jet on the canadian Warplane Heritage museum’s flight simulator in Hamilton.

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Red, White & True Coupon Book 519-756-6220Great Canadian see reverse for details BRANT HALTON HAMILTON admission Over 1,000 coupons redeemed Day tripping summer FSI RARE CAROLINIAN FORESTS ThIS FLy FIShING hOT SPOT GENTLE CURRENTS make the Grand ThIS ROCky CANADIAN LANDMARk ThE ESCARPMENT STRETChES hAMILTON IS hOME TO A STUNNING ThE BRUCE TRAIL IS CANADA'S ThE PORTION OF ThE TRAIL WATCh FOR PAINTED BLAZES ON border this Canadian Heritage River. is home to 80 species of fish. a great choice for novice paddlers. is so unique it's been designated a 725 kilometres - all the way from collection of 100 waterfalls that oldest and longest footpath. that runs through Hamilton and TREES to keep you on course as you at participating partners HAMILTON HALTON BRANT 550,000 distributed UNESCO World Biosphere Reserve. Niagara to Tobermory. cascade down the Escarpment. Halton is called the Iroquoia section. navigate your way along the trail. Come see the 1904 Olympic Golf DunDurn natIonal hIstorIC sIte Trophy, design a golf hole and practice going ® get AFRICAN LION SAFARI your swing with a wooden driver. HIT THE PUMPKIN TRAIL HAMILTON HALTON BRANT Connect with local farmers, savour Offer valid seven days a week during autumn flavours and find plenty of regular operating hours. pumpkin-themed activities as you 2 for 1 admissionalready! Visit theheartofontario.com for more day trip ideas. explore Halton’s Pumpkin Trail. Receive one free regular admission of equal or lesser www.rcga.org/cghf value with the purchase of one regular admission. 1333 Dorval Dr., oakville 1-800-263-0009 x 411 HWY 427 50% off BREAK FOR THE BARNYARD HWY 400 HWY 7 Family-friendly attractions like Chudleigh’s, see reverse for details HWY 10 HWY 404 Springridge Farm, Puddicombe Estate LINE 86 HWY 407 admission HWY 6 HWY 401 and Bronte Creek Provincial Park’s Play HWY 124 Barn are a aygreat way to give young ones a HALTON 10 QEW taste of life on a farm. HWY 403 Niagara WHILE CELEBRATING  Grand Bruce  CANADA’S PROUD PAST HWY 7/8

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ANT Great Canadian Day Trip or www.rcga.org/cghf -0009 ext. 411 HAMILTON HALTON BR yBruce Trail 1333 Dorval Dr., Oakville • 1-800-263 Enter for a chance to win a four-day ANT se Niagara Escarpment HAMILTON HALTON BR BATTLEFIELD HOUSE escape including accommodations, multi-day escape at MUSEUM & PARK CANADIAN WARPLANE indoor skydiving, fantastic shopping, HERITAGE MUSEUM live music, great meals and more. ourtruenature Contest closes October 15, 2015. f  perating hours, Tuesday to Sunday 2Offer f valid during 1 regularadmi. o .ca valid during events. through October 31, 2015 ld 8 2Offer f valid through 1 admiOctober 31, 2015. Not www.hamilton.ca/battlefie 77 King St. W., Hamilton • 905-662-845 Please see website for event listings. 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Not valid at special events. 2Offer f valid through 1 admiOctob www.hamilton.ca/dundurn 46-2872 um 610 York Blvd., Hamilton • 905-5 www.hamilton.ca/steammuselton • 905-546-4797 T Rafting trips offered by several The Voyage Into Paradise is a Set out and explore on your Bring a flashlight and explore Brush up on your mountain Discover why Rattlesnake Point The Bruce Trail passes through Guided two-day and five- Download the Bruce Trail 900 Woodward Ave., Hami HAMILTON HALTON BRAN T HAMILTON HALTON BRAN area outfitters are a fun way to guided two-day Voyageur Canoe own. Rent a canoe or kayak the caves, sinkholes and crevices biking skills before hitting is one of the most popular rock Crawford Lake Conservation day Bruce Trail Waterfall app to help plan your route, EXPLORE FUEL UP ON SCORE DESIGNER introduce kids to the pleasure trip that features First Nations at Brant Conservation Area, at Eramosa karst Conservation 22 kilometres of marked climbing spots in Ontario on Area. Kids will love roaming the Walks combine scenic calculate hiking distances, BURLINGGTONre’S at CanFaOODdi TRUCKan FARE DEALS NATof Upaddling.TheRE U heftyNEXPECTED rafts are storytelling, music MA andG dance,AZINE or bring your own. There are Area created over 13,000 years trails at kelso Conservation three designated sites with boardwalk around the lake and hiking, gourmet meals track your location along the CHOCOLATE TRAIL Gorilla Cheese, Gourmet Gringos, Don’t let the name fool you, virtually unflippable, making gourmet meals and luxurious several launch sites and a ago when ’s last Area’s new Mountain Bike Skills Zone, more than 235 routes where exploring the 15th century and first-class hotel way and plot photos snapped Enjoy a wide Davariety yof chocolate tripping Karma ChaMEALeon, fall Southern FSI Premium Outlets is ANDit a greatGet choice Oufor tsidehotel FSI accommodation. marked portage around glaciers began to melt. which features bridges, rollers, rocks rock climbers can scale Iroquoian Village. accommodations. on the trail. treats, artisan food and even Smoke … getting a taste for located in the heart of not-too-strong swimmers. Wilkes Dam. and logs. challenging cliffs under a chocolate spa treatments on this Hamilton’s thriving food truck Halton Hills. With retail outlets canopy of rich woods. self-guided tasting265,000 trail through distributedscene is easy at regular meet-ups offering savings of up to 65% off A total of 120,000 distributed throughout the region. traditional retail, it’s definitely downtown Burlington. FIND EVERyTHING yOU NEED TO plaN yOUR NExT OUTDOOR ESCapE aT OURTRUENATURE.CA FIND EVERyTHING yOU NEED TO plaN yOUR NExT OUTDOOR ESCapE aT OURTRUENATURE.CA FIND EVERyTHING yOU NEED TO plaN yOUR NExT OUTDOOR ESCapE aT OURTRUENATURE.CA f worth the trip. f KARMA CHAMEALEON FOOD TRUCK, PHOTOGRAPHED BY SUNNY KAURA

SUPERCRAWL September 11 – 13

WESTFIELD HERITAGE VILLAGE AUTUMN SUNDAYS Sundays through October 18

ST. GEORGE APPLEFEST September 19 – 20

BRANTFORD INTERNATIONAL JAZZ FESTIVAL September 18 – 20

TELLING TALES, A FAMILY FESTIVAL OF STORIES September 20

AGH BMO WORLD FILM FESTIVAL October 16 – 25 fa

eai www.theheartofontario.com Leisure and Outdoor E-Blasts ENGAGE WITH ART EXPERIENCE HAMILTON’S STEP INSIDE The ’s LIVE MUSICcap SCENE STUDIOS massive contemporary art Hamilton’s live music scene has Go behind the scenes on and www.ourtruenature.ca Clicks to website from eblasts exhibition, Are You Experienced, launched legends like Daniel Lanois, October 3 and 4 at the brings together artists from across Arkells and Tom Wilson. Catch the Brant Studio Tour’s 16 stops 359,496 total website page views increased by 126% for the year the globe in immersive and beat at storied clubs and hear and meet painters, potters, f interactive installations featuring the next chapter in Canadian music photographers, sculptors photography, video, painting, for yourself at The Casbah, This Ain’t and mixed media artists all sculpture and sound art. Hollywood, Mill’s Hardware and more. incredibly devoted to their craft. fi

ART GALLERY OF HAMILTON JAMES STREET , HAMILTON Visit theheartofontario.com for complete details and more day trip ideas. WhatProduct we do: build development the region’s visitor experience brand through projects that improve Hamilton Halton Brant’s tourism product.

Key 2015/16 Priorities 2015/16 projects

• Supported new Grand River Standards Manual and Pilot Plans Grand River developed to improve the visitor experience

• Developed 6 multi-day waterfall touring itineraries incorporating Waterfalls 60 local tourism partners

• Worked with local partners to enhance the 50-km Hambur Loop Cycling • Partnered with the Greenbelt Route Tourism • Partnered with Ontario By Bike to measure economic impact of cycling tourism

• Refined fulfillment packages for First Nations group travel operators Tourism • Partnered with the Grand River Development Champion of Champions Pow Wow to extend the reach of their marketing initiatives • Supported redesign of Six Nations Tourism website • Provided new First Nations tourism product for OTMPC’s First Nations campaign

• Established pan-regional steering committee, developed Pan Parapan tourism development strategy Am Games and hosted Pan Am Tourism Development Symposium to enhance Pan Am visitor experience and increase tourism receipts

Hamilton Halton Brant staff and tourism partners • Showcased 36 regional partners are joined by Premier Kathleen Wynne at the Ontario at Ontario Celebration Zone in Celebration Zone during the Pan Parapan Am Games. Toronto WhatTourism we do: secure M inistryinvestment of Tourism, Culture and Sport funding for regional investments that build, enhance and increase returns for the tourism industry in Hamilton Halton Brant.

A total of $173,236.57 was secured to assist 24 tourism partners execute 13 projects:

Product Development Assistance • African Lion Safari’s "Wake Up The Wild" Authentic Experience • Supercrawl • Hamilton Kicks It Up Waterfront Festival • Brantford leisure travel experience development

Marketing Assistance • Grand River Champion of Champions Pow Wow • Oakville Tourism and Golf Canada partnership at 2015 RBC Canadian Open • Halton Pumpkin Trail • 2015 County of Brant Marquee Events • Brantford /Brant /Six Nations Signature Experience Guide • 2016 Outdoor Adventure Show • Hamilton Kicks It Up Cultural Festival Showcase • Attractions Ontario magazine feature – African Lion Safari and City of Hamilton • Oakville Tourism Partnership Outreach Program to keys grow your 3 tourism business today

Canadian Warplane Heritage Museum, Hamilton

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Hamilton Halton Brant Regional Tourism Association 201–605 James St. N., Hamilton, ON L8L 1J9 • 905-297-0190

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