2016 Flash Storage Buyer Behavior Survey
Frank Berry Senior Analyst IT Brand Pulse
Year in Review
2016 Flash Brand Leaders
2016 Buyer Behavior
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Digital Media
2016 Flash Memory Summit 3 NVMe Solutions Lab Tuesday, Wednesday & Thursday, Hall D
SSD controllers, SSDs, PCIe cards, RDMA NICs, servers with NVMe SSD inside, and all flash arrays connected via NVMe Fibre Channel and Ethernet fabrics.
A3 Cube, Aclectic Systems Inc., Broadcom, Chelsio, Envemio, HPE, Huawei, Intel, Kaminario, Mangstor, Mellanox, Memblaze, Lite-On Storage, Red Hat, Samsung, Seagate, Silicon Motion, Super Micro Computer, Inc., QLogic, Teledyne LeCroy, Microsemi, Micron Technology, One Stop Systems, Western Digital
2016 Flash Memory Summit 4 2016 Flash/NVMe Innovation Leader Awards Wednesday, August 10 Mission City Ballroom 2:30 – 2:40
2016 Flash Memory Summit 5 2016 IT Marketing Survey Secrets of the Flash Marketing Masters Thursday, August 11 9:45 – 10:50
IT Pro Perspective Vendor Perspective
2016 Flash Memory Summit 6 IT Brand Pulse
Year in Review
2016 Flash Brand Leaders
2016 Flash Adoption Trends
7 Big OEMs Proved Barriers are Small
2016 Flash Memory Summit 8 I believe the hottest, non-volatile memory storage company over the last year was:
Dell/EMC 17.17% Pure Storage 14.14% Nimble Storage 10.10% Nutanix 8.08% Western Digital/SanDisk 7.07% Samsung 6.06% Intel 5.05% Amazon Web Services 5.05% IBM 5.05% NetApp 5.05% Google Cloud Platform 4.04% Other 3.03% Kaminario 2.02% HPE 2.02% Micron 2.02% Microsemi 1.01% Toshiba 1.01% HDS 1.01% Seagate 1.01% Netlist 0.00%
2016 Flash Memory Summit The first stumble
2016 Flash Memory Summit 10 Millions HDD Shipment Trajectory 200 180 177 160 168 166 163 164 160 156 157 140 147 147 142 139 140 141 136 136 138 138 133 120 125 120 118 115 100 111 100 80 60 40 20 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016
http://www.anandtech.com/show/10098/market-views-2015-hard-drive-shipments
2016 Flash Memory Summit 11 Enterprise HDD & SSD $18,000
$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$- 2012 2013 2014 2015 2016 2017 2018 2019 Enteprise HDD Revenue Enterprise SSD Revenue
http://www.theregister.co.uk/2016/01/07/gartner_enterprise_ssd_hdd_revenue_crossover_in_2017/
2016 Flash Memory Summit 12 Time to start thinking about the next big thing Flash 2015
Pivotal time for HDD market. Flash market maturing fast.
Everyone Grows
Overnight success The hard yards HDD
2016 Flash Memory Summit IT Brand Pulse
Year in Review
2016 Flash Brand Leaders
2016 Buyer Behavior
14 2016 Flash Storage/NVMe Brand Leaders - Voted by IT Pros
All Flash Converged System HPE HPE HPE HPE HPE HPE
All Flash FC Array EMC Dell Storage EMC EMC EMC EMC
All Flash Hyperconverged System Nutanix Nutanix Cisco VCE Cisco Nutanix
All Flash iSCSI Array Dell Storage Dell Storage Dell Storage Dell Storage Dell Storage Dell Storage
All Flash NAS Array NetApp NetApp NetApp NetApp NetApp & EMC (tie) NetApp
All Flash Unified SAN/NAS Array NetApp NetApp NetApp NetApp NetApp NetApp
Flash Cache Software SanDisk SanDisk SanDisk SanDisk SanDisk SanDisk
Hybrid HDD/SSD Array EMC Dell Storage EMC EMC EMC EMC
NVDIMM Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial
NVMe SSD Modules Samsung SanDisk Samsung Samsung SanDisk Samsung
All Flash NVMe Fabric Attached Array EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD
NVMe Network Adapters Mellanox Mellanox Mellanox Mellanox Mellanox Mellanox
All Flash NVMe PCIe Cards SanDisk SanDisk SanDisk Intel SanDisk SanDisk
Contributions to NVMe Technology (2012-2016) Samsung
Intel New Enterprise-Class NVM Product 2016 Flash Memory Summit 3D XPoint NVDIMM Selected Organizations Represented in the Surveys
AAA ComEd ISRG Shell Oil ABC Television Cox Communications Johns Hopkins App. Physics Lab Siemens American Airlines C.R. BARD J.P. Morgan-Chase Stanford University American Express Daybreak Game (Sony Online) LafargeHolcim Staples AT&T Delta Airlines Lockheed Martin Surescripts Bank of America Detroit Medical Center Lowe‘s TJX Barnes & Noble Deutsche Welle LRZ Torchmark Corporation Baylor College of Med Duke University Macy‘s T-Mobile BC Liquor Distribution Branch Egyptian General Petroleum Corp Mastercard Transamerica Becton Dickinson Einstein Healthcare Network MIT Telos Belden Eletrobras Morgan Stanley UBS Bhabha Atomic Rsrch (BARC) ExxonMobil NASA Unisys Blizzard Entertainment FAA Nationwide Insurance United Airlines Boeing Fed. Home Loan Bank NYC Transportation Universal Parks and Resorts Blue Cross/Blue Shield FedEx Northrop Grumman UNFCU Boston Scientific Ford Motor Company Oppenheimer & Co. UPS Bridgestone Corporation GE Optum (United Health Group) USPS Caltech General Motors Pacific Northwest Nat‘l Lab U.S. Air Force Caterpillar General Dynamics PepsiCo USC Chanel HCL Perrigo U.S. Census Chevron HSN Premier Foods Verizon Children‘s Hospital of Pittsburgh Huntington Bank Prudential Vienna General Hospital Chubb Intuitive Surgical Ricoh Walmart Citigroup ITG SAIC Regus Weizmann Institute of Science City of Los Angeles International Game Technology Sandia National Labs Yale New Haven Health
2016 Flash Memory Summit 16
2016 Market Leader All Flash Converged Systems
Who do you perceive as the market leader for All Flash Converged Systems?
Cisco/IBM HPE IBM PureSystems Lenovo Flex NetApp FlexPod VCE vBlock Other VersaStack ConvergedSystem System
June 2016 Brand Leader Survey
2016 Flash Memory Summit 17 2016 Market Leader All Flash FC Arrays
Who do you perceive as the market leader for All Flash FC Arrays?
Dell EMC HDS HPE Huawei IBM Kaminario NetApp/ Nimbus Oracle Pure Tegile Other Storage SolidFire Data Storage
June 2016 Brand Leader Survey
2016 Flash Memory Summit 18 2016 Market Leader All Flash Hyperconverged Systems
Who do you perceive as the market leader for All Flash Hyperconverged Systems?
Atlantis Cisco Gridstore HPE Hyper NIMBOXX Nutanix Scale SimpliVity VCE VxRail Other Computing HyperFlex Converged Computing Systems Systems
June 2016 Brand Leader Survey
2016 Flash Memory Summit 19 2016 Market Leader All Flash iSCSI Arrays
Who do you perceive as the market leader for All Flash iSCSI Arrays?
Dell Storage EMC HPE NetApp/SolidFire Nimbus Data Pure Storage Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 20 2016 Market Leader All Flash NAS Arrays
Who do you perceive as the market leader for All Flash NAS Arrays?
Dell Storage EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 21 2016 Market Leader All Flash Unified SAN/NAS Arrays
Who do you perceive as the market leader for All Flash Unified SAN/NAS Arrays?
Dell Storage EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 22 2016 Market Leader Flash Cache Software
Who do you perceive as the market leader for Flash Cache Software?
Dell EMC IBM Intel/Nevex NetApp PernixData Samsung/ SanDisk/ Toshiba/ VMware Other FluidCache XtremSW FlashCache FlexCache Proximal Flashsoft/ OCZ VXL Flash Read Data IO Turbine Cache
AutoCache June 2016 Brand Leader Survey
2016 Flash Memory Summit 23 2016 Market Leader Hybrid HDD/SSD Arrays
Who do you perceive as the market leader for Hybrid HDD/SSD Arrays?
Dell EMC HDS HPE IBM NetApp Nimble Oracle Tegile Tintri Other Storage Storwize Storage
June 2016 Brand Leader Survey
2016 Flash Memory Summit 24 2016 Market Leader NVDIMM
Who do you perceive as the market leader for NVDIMM?
AgigA Tech Diablo Technologies Micron/Crucial NetList Viking Technology Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 25 2016 Market Leader NVMe SSD Modules
Who do you perceive as the market leader for NVMe SSD Modules?
HGST Intel Kingston LiteOn Micron Samsung SanDisk Seagate SK Hynix Toshiba Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 26 2016 Market Leader All Flash NVMe Fabric Attached Arrays
Who do you perceive as the market leader for All Flash NVMe Fabric Attached Arrays?
E8 Storage EMC/DSSD Mangstor Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 27 2016 Market Leader NVMe Network Adapters
Who do you perceive as the market leader for NVMe Network Adapters?
Broadcom Chelsio Mellanox QLogic Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 28 2016 Market Leader All Flash NVMe PCIe Cards
Who do you perceive as the market leader for All Flash NVMe PCIe Cards?
EMC/ HGST Huawei IBM Intel LiteOn Micron SanDisk/ Seagate Toshiba Other XtremSF Fusion io Memory
June 2016 Brand Leader Survey
2016 Flash Memory Summit 29 Innovation Leader Contributions in NVMe Technology (2012-2016)
Who do you perceive to be the IT Organization that has contributed most to innovation in NVMe during the last 5 years?
EMC Intel Micron Samsung WD/SanDisk Other
June 2016 Brand Leader Survey
2016 Flash Memory Summit 30 Innovation Leader 2016 New Enterprise-Class NVM Product
What do you perceive to be the most innovative new enterprise-class NVM product?
EMC DSSD Intel 3D XPoint Nutanix All Flash Samsung NVMe SSD Other NVDIMM Hyperconverged Platform June 2016 Brand Leader Survey
2016 Flash Memory Summit 31 Comparing Perceptions of On-Premise and Cloud Infrastructure
The Best of The Best
Dedicated Virtual Backup/ Servers Servers Archive
SSD Virtual Storage Storage Desktops
Cloud On-Premise
Dedicated Virtual Backup/ Dedicated Virtual Backup/ Servers Servers Archive Servers Servers Archive
SSD Virtual SSD Virtual Storage Storage Storage Desktops Storage Desktops
Enterprise IT Pro
2016 Flash Memory Summit 32 2016 Cloud & On-Premise Voted by IT Pros
Cloud Backup & Archive as a Service AWS AWS AWS AWS AWS AWS
Cloud Dedicated Enterprise Servers AWS AWS AWS AWS AWS AWS
Cloud Enterprise Class Storage AWS AWS AWS AWS AWS AWS
Cloud SSD Storage AWS AWS AWS AWS AWS AWS
Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware
Cloud Virtual Servers AWS AWS AWS AWS AWS AWS
Cloud Unified Communications Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft
On-Premise vs. Cloud Backup & Archive EMC & Veeam (tie) AWS EMC EMC AWS AWS
On-Premise vs. Cloud Dedicated Enterprise Servers HPE AWS HPE HPE AWS HPE
On-Premise vs. Cloud Enterprise Class Storage EMC AWS EMC EMC AWS AWS
On-Premise vs. Cloud SSD Storage EMC Pure Storage EMC EMC EMC EMC
On-Premise vs. Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware
On-Premise vs. Cloud Virtual Servers VMware VMware VMware VMware VMware VMware
On Premise vs. Cloud Unified Communications Cisco 2016Cisco Flash Memory Summit Cisco Cisco Cisco Cisco IT Brand Pulse
Year in Review
2016 Flash Brand Leaders
2016 Buyer Behavior
34 Anatomy of an Enterprise IT Customer
35 This person is primarily responsible for leading the selection process for IT products costing $100,000 (select all that apply):
Manager/Director 51.47%
Engineer/Admin 39.71%
Architect 38.24%
VP/CiO 29.41%
President/CEO 22.06%
One or more people in Finance 13.24%
Other 2.94%
2016 Flash Memory Summit The following approvals are required for IT to purchase IT HW, SW or services costing $100,000 (select all that apply):
President/CEO 48.53%
VP/CiO 45.59%
Director 44.12%
Manager 42.65%
One or more people in Finance 35.29%
Other 5.88%
2016 Flash Memory Summit The following evaluations are required for IT to purchase IT HW, SW or services costing $100,000 (select all that apply):
Technical evaluation 88.24%
Test the product 73.53%
Cost Analysis 67.65%
Multiple quotes 64.71%
ROI analysis 42.65%
Reference from another IT organization 23.53%
Just your recommendation 10.29%
Other 0.00%
2016 Flash Memory Summit This person is primarily responsible for leading the selection process for products costing $1,000:
Manager/Director 52.94%
Engineer/Admin 47.06%
Architect 26.47%
President/CEO 17.65%
One or more people in Finance 14.71%
VP/CiO 13.24%
Other 1.47%
2016 Flash Memory Summit The following approvals are required to purchase IT HW, SW or services costing $1,000 (select all that apply):
Manager 58.21%
Director 43.28%
One or more people in Finance 28.36%
VP/CiO 17.91%
President/CEO 16.42%
Other 2.99%
2016 Flash Memory Summit The following evaluations are required to purchase IT HW, SW or services costing $1,000 (select all that apply):
Technical evaluation 76.47%
Test the product 51.47%
Cost Analysis 50.00%
Multiple quotes 39.71%
Just your recommendation 26.47%
Reference from another IT organization 19.12%
ROI analysis 16.18%
Other 1.47%
2016 Flash Memory Summit Server/Storage/Network Engineers care mostly about (select all that apply):
Solution deployment, operation and support 86.76%
Architecture 52.94%
IT Strategy 44.12%
IT Cost/ROI 39.71%
Making the CFO and CEO happy 10.29%
Other 0.00%
2016 Flash Memory Summit IT VPs and the CIO care mostly about (select all that apply):
IT Cost/ROI 73.53%
IT Strategy 63.24%
Solution deployment, operation and 41.18% support
Making the CFO and CEO happy 29.41%
Architecture 23.53%
Other 2.94%
2016 Flash Memory Summit IT Managers & Directors care mostly about (select all that apply):
IT Cost/ROI 64.71%
IT Strategy 63.24%
Solution deployment, operation and 61.76% support
Architecture 47.06%
Making the CFO and CEO happy 26.47%
Other 1.47%
2016 Flash Memory Summit I would characterize my IT organization as a:
Conservative (we deploy new technology only when the product has established a proven track 44.12% record in the market)
Innovator (we will lead the way in deploying new technology if it can create competitive edge for 36.76% our business)
Early Adopter (we deploy new technology if we see some evidence the product is working in 19.12% production environments)
Other 0.00%
2016 Flash Memory Summit The first thing (I/IT Pros) do to investigate a new technology or product is to:
Search on the Internet 55.88%
Go to specific web sites 17.65%
Call an HW or SW OEM rep 11.76%
Attend a trade show 8.82%
Call a trusted VAR 4.41%
Contact an IT peer 1.47%
Other 0.00%
2016 Flash Memory Summit I believe vendors invest most in the following Internet advertising (select all that apply):
Google search keywords 72.73%
Banner ads on trade publications 57.58%
Re-targeting banner ads that follow you 36.36%
LinkedIn ads 27.27%
YouTube ads 22.73%
Facebook ads 15.15%
Other 1.52%
2016 Flash Memory Summit Google search results for All Flash Arrays
2016 Flash Memory Summit Google search results for SSD
2016 Flash Memory Summit Google search results for NVMe
2016 Flash Memory Summit When I'm done investigating the following products, I will have compared the cost of buying hardware and software versus buying a cloud service for:
Web Servers
Backup/Archive Storage
CRM Servers
Primary Storage
ERP Servers
BI/Analytics Servers
0% 10% 20% 30% 40% 50% 60% 70%
2016 Flash Memory Summit During the last 12 months, I have used this content most frequently:
Data sheets 24.24% White papers 19.70% Webinars 15.15% Trade journal articles 10.61% Technology primers 10.61% Reference architectures 6.06% Performance benchmarks 4.55% Videos 3.03% Customer case studies 3.03% Analyst reports 1.52% Cost analysys 1.52% Other 0.00% Application reports 0.00%
2016 Flash Memory Summit The most important content to me covering an important new technology is (select all that apply):
White papers 43.94% Reference architectures 37.88% Performance benchmarks 37.88% Data sheets 36.36% Customer case studies 34.85% Technology primers 31.82% Cost analysys 27.27% Analyst reports 27.27% Webinars 21.21% Videos 18.18% Application reports 12.12% Trade journal articles 10.61% Other 0.00%
2016 Flash Memory Summit The typical product launch from IT vendors includes (select all that apply):
Email(s) to customers 66.67% Webinar(s) 60.61% Basic product information (data sheet, brochure, slide… 60.61% Internet advertising 59.09% White paper(s) 57.58% Press Release 54.55% Social media blitz 43.94% Videos (technology and product overviews, how-to) 42.42% Online education about the technology, product and… 39.39% Competitive analysis 39.39% Customer case study(s) 37.88% Performance benchmark report(s) 36.36% Press and analyst briefings 31.82% Cost analysis 30.30% Application report(s) (how it works in key applications) 19.70%
2016 Flash Memory Summit I read this many vendor email newsletters:
More than 5 27.27%
3 21.21%
0 15.15%
2 13.64%
5 7.58%
4 7.58%
1 6.06%
Other 1.52%
2016 Flash Memory Summit The email news I value from vendors are (select all that apply):
How-to technical tips/tools 75.00%
Technology trends 56.25%
New architectural approaches 51.56%
Product overviews 46.88%
Availability of new products 45.31%
Upcoming events 40.63%
Deals which save me money 18.75%
Customer deployments 12.50%
Other 0.00%
2016 Flash Memory Summit I regularly use this social media for information about IT (select all that apply)
LinkedIn 74.14%
Facebook 34.48%
Twitter 29.31%
Instagram 10.34%
Other 8.62%
Pinterest 5.17%
2016 Flash Memory Summit I have completed this many online courses during the last year:
2 27.27%
1 19.70%
More than 5 15.15%
0 15.15%
3 12.12%
4 9.09%
Other 1.52%
5 0.00%
2016 Flash Memory Summit The right amount of time for an online technology primer is:
30 minutes
15 minutes
45 minutes
1 hour
5 minutes
Other
0% 10% 20% 30% 40%
59
2016 Flash Memory Summit I believe IT vendors systematically reach out with the following social media (select all that apply):
LinkedIn 74.14%
Facebook 34.48%
Twitter 29.31%
Instagram 10.34%
Other 8.62%
Pinterest 5.17%
2016 Flash Memory Summit I attend IT trade shows mostly because:
I can see and touch lots of new products
It's the best way to network
I don’t attend IT trade shows; they're an expensive waste of time
I can't find the information needed on the internet
It's a perk for working hard
I don’t attend IT trade shows; 99% of the information I need is on the internet
I need to get out of the office
Other
0% 10% 20% 30% 40% 50%
61
2016 Flash Memory Summit My presence at a trade show is most valuable:
Because I become more aware of 93.65% companies and products
Because I often buy something from an exhibitor based on my attendance at the 4.76% event
Other 1.59%
2016 Flash Memory Summit My presence at a trade show is most valuable:
As a form of advertising to create awareness about our company and 50.00% products
To generate sales leads 43.33%
Other 6.67%
2016 Flash Memory Summit My favorite way of learning about a new technology is:
On-demand video or webinar
Live Webinar with Q&A
Face-to-face instructor-led course
White paper
Online slide presentation I can download
Other
0% 20% 40%
64
2016 Flash Memory Summit All things considered, this server vendor does the best job of marketing:
Dell 43.94%
HPE 33.33%
Oracle 10.61%
Lenovo 9.09%
Super Micro 3.03%
Quanta 0.00%
Penguin 0.00%
2016 Flash Memory Summit All things considered, this networking vendor does the best job of marketing:
Cisco 78.46%
Juniper 6.15%
Dell 4.62%
Broadcom 3.08%
HPE 3.08%
QLogic 1.54%
Huawei 1.54%
Brocade 1.54%
Extreme 0.00%
Mellanox 0.00%
2016 Flash Memory Summit All things considered, this Flash Storage vendor does the best job of marketing:
EMC 22.73% SanDisk 21.21% Pure Storage 13.64% NetApp 9.09% Nimble Storage 7.58% Nutanix 4.55% Intel 4.55% Other 3.03% IBM 3.03% HDS 3.03% Seagate 3.03% Toshiba 1.52% Micron 1.52% Samsung 1.52% HPE 0.00% SK Hynix 0.00%
2016 Flash Memory Summit Which data center infrastructure software vendor does the best job of marketing:
VMware 39.39%
Microsoft 30.30%
Veeam 9.09%
SolarWinds 6.06%
Citrix 4.55%
Veritas 4.55%
Oracle 3.03%
Red Hat 3.03%
SUSE 0.00%
Commvault 0.00%
2016 Flash Memory Summit Which Infrastructure-as-a-Service cloud service provider does the best job at marketing:
Amazon AWS 37.88%
Microsoft Azure 33.33%
Google 19.70%
VMware 7.58%
IBM Softlayer 1.52%
2016 Flash Memory Summit Flash Storage in Production
2016 Flash Memory Summit 70 My organization has deployed the following type of flash storage(select all that apply):
Server-basedSSDs 48.42%
Fibre Channel or iSCSI SAN based all-flash arrays 44.21%
Hybrid HDD/SSD arrays 41.05%
Server-basedPCIe SSD cards 25.26%
NAS all flash arrays 18.95%
We have not deployed flash storage 15.79%
Other 1.05%
2016 Flash Memory Summit The most important feature of an SSD in my environment is:
Performance (IOPs) 53.68%
Cost per gigabyte 15.79%
Interoperability with my existing storage systems and 11.58% software
The cost per IOP 8.42%
The endurance in terms of number of writes 5.26%
It is the same brand as my existing storage systems which = 3.16% better support
Other 2.11%
2016 Flash Memory Summit The most strategic (irreplaceable) component of a complete SSD storage solution is the:
Storage management applications such as auto-tiering, 34.74% compression, de-duplication and thin provisioning.
System availability applications such as snap-shot, 28.42% replication and path management (failover).
SSD hardware system 18.95%
The SSD controller within the hardware system. 13.68%
SSD driver and device management software 4.21%
Other 0.00%
2016 Flash Memory Summit We have deployed the following with our flash storage:
Deduplication 60.00%
Thin-provisioning 58.95%
Compression 50.53%
We have not deployed flash storage 20.00%
Other 4.21%
2016 Flash Memory Summit The purchase price of the enterprise flash storage we deployed was:
Far exceeded our expectations 12.63%
Somewhat exceeded our expectations 22.11% 78.95%
Met our expectations 44.21%
Fell far short of our expectations 2.11%
Did not quite meet of expectations 2.11%
We have not deployed flash storage 14.74%
Other 2.11%
2016 Flash Memory Summit The reliability of the enterprise flash storage we deployed has:
Far exceeded our expectations 10.53%
69.48% Somewhat exceeded our expectations 11.58%
Met our expectations 47.37%
Did not quite meet of expectations 5.26%
Fell far short of our expectations 3.16%
We have not deployed flash storage 16.84%
Other 5.26%
2016 Flash Memory Summit The performance of the enterprise flash storage we deployed has:
Far exceeded our expectations 11.58%
Somewhat exceeded our expectations 23.16% 80%
Met our expectations 45.26%
Did not quite meet of expectations 3.16%
Fell far short of our expectations 0.00%
We have not deployed flash storage 13.68%
Other 3.16%
2016 Flash Memory Summit By eliminating HDD crashes, our experience is the operating costs of SSD based storage arrays to be:
Other 11.58%
The same as an HDD based storage array 21.05%
1-10% less than an HDD based storage array 25.26%
11-20% less than an HDD based storage array 22.11%
67.37% 21-30% less than an HDD based storage array 11.58%
More than 30% less than an HDD based storage array 8.42%
2016 Flash Memory Summit I will purchase the following brands of flash storage in the next 12 months
Dell/EMC 33.68% Samsung 22.11% IBM 18.95% NetApp/SolidFire 17.89% HPE 12.63% Nutanix 10.53% Seagate 9.47% Western Digital/SanDisk 9.47% Intel 9.47% Pure Storage 8.42% Nimble Storage 7.37% AWS SSD storage 5.26% Google SSD storage 4.21% Oracle 4.21% Micron 3.16% HDS 3.16% Toshiba/OCZ 3.16% Kaminario 2.11% Microsoft Azure SSD storage 1.05% Nimbus 0.00% I will not purchase an flash storageproduct 4.21% Other cloud SSD storage provider 3.16% Other On Premise Supplier 8.42%
2016 Flash Memory Summit The Future
2016 Flash Memory Summit 80 Percent of servers in my environment accessing some type of SSD storage
24 months from now 59%
12 months from now 47%
Today 34%
2016 Flash Memory Summit My organization would completely replace HDDs and deploy flash as primary storage:
When SSDs are the same $/GB of HDDs 36.84%
Not Sure/Don't Know 13.68%
When SSDs are within 20% of the $/GB of HDDs 12.63%
When SSDs are within 50% of the $/GB of HDDs 11.58%
When SSDs are within 10% of the $/GB of HDDs 8.42%
When SSDs are within 30% of the $/GB of HDDs 7.37%
Never. It will always be more expensive than HDD and be 6.32% used only for applications which can justify the added cost
Other 3.16%
When SSDs are within 40% of the $/GB of HDDs 0.00%
2016 Flash Memory Summit All Flash Data Centers will happen when:
Flash hits a certain price per gigabyte relative to HDD 81.05%
When flash memory endurance increases 34.74%
Server-based storage replaces external networked storage 23.16%
Hyperscale IaaS cloud service providers go all flash 10.53%
Other 1.05%
2016 Flash Memory Summit My organization's strategy for enterprise-class SSD-backed cloud storage is best described as:
We have no plans to use enterprise-class cloud storage 40.86% with SSD.
Not Sure/Don't Know 24.73%
We are using use enterprise-class cloud storage with 19.35% SSD.
We are planning to use enterprise-class cloud storage 13.98% with SSD.
Other 1.08%
2016 Flash Memory Summit My organization's strategy for NVDIMM storage is best described as:
Not Sure/Don't Know 60.22%
We have no plans to useNVDIMMs. 13.98%
We are evaluating NVDIMM technology 12.90%
We are using use NVDIMMs. 10.75%
Other 2.15%
2016 Flash Memory Summit I have not heard of it:
DSSD 70%
NVMe SSD 48%
NVDIMM 43%
NVMe Ethernet Attached All Flash Arrays 38%
NVMe FC Attached All Flash Arrays 35%
2016 Flash Memory Summit My Opinion
Because opinions are like . Everyone has one.
2016 Flash Memory Summit Heirs to the Storage Kingdom
Architecture
Hardware Defined Storage Software Defined Storage
Systems
Scale-Out Hyperconverged DSSD NVMe FC AFA NVMe Ethernet AFA
Components NVDIMM NVMe SSD NVMe PCI SSD White Box Open Source
2016 Flash Memory Summit 88 All Storage will speak NVMe
2016 Flash Memory Summit 89 Off Premise On Premise Storage-as-a-Service Storage-as-a-Service On Premise-as-a-Service
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