Market Potential

02809 (Bristol) 5 Prepared by Esri 02809 (Bristol) Geography: ZIP Code

Demographic Summary 2019 2024 Population 22,740 22,614 Population 18+ 19,468 19,476 Households 8,638 8,579 Median Household Income $62,584 $76,855 Expected Number of Product/Consumer Behavior Adults Percent MPI Went to family restaurant/steak house in last 6 mo 14,987 77.0% 103 Went to family restaurant/steak house 4+ times/mo 5,303 27.2% 103 Spent at family restaurant/30 days: <$1-30 1,771 9.1% 113 Spent at family restaurant/30 days: $31-50 1,881 9.7% 100 Spent at family restaurant/30 days: $51-100 2,926 15.0% 101 Spent at family restaurant/30 days: $101-200 1,962 10.1% 107 Family restaurant/steak house last 6 months: breakfast 2,683 13.8% 104 Family restaurant/steak house last 6 months: lunch 3,866 19.9% 103 Family restaurant/steak house last 6 months: dinner 9,634 49.5% 107 Family restaurant/steak house last 6 months: snack 396 2.0% 104 Family restaurant/steak house last 6 months: weekday 6,541 33.6% 110 Family restaurant/steak house last 6 months: weekend 8,402 43.2% 104 Fam rest/steak hse/6 months: Applebee`s 4,005 20.6% 94 Fam rest/steak hse/6 months: Bob Evans Farms 649 3.3% 107 Fam rest/steak hse/6 months: Buffalo Wild Wings 2,010 10.3% 99 Fam rest/steak hse/6 months: California Kitchen 750 3.9% 140 Fam rest/steak hse/6 months: Carrabba`s Italian Grill 652 3.3% 116 Fam rest/steak hse/6 months: 1,825 9.4% 128 Fam rest/steak hse/6 months: Chili`s Grill & 1,964 10.1% 93 Fam rest/steak hse/6 months: CiCi`s 379 1.9% 68 Fam rest/steak hse/6 months: Cracker Barrel 1,935 9.9% 91 Fam rest/steak hse/6 months: Denny`s 1,454 7.5% 89 Fam rest/steak hse/6 months: Golden Corral 948 4.9% 70 Fam rest/steak hse/6 months: IHOP 1,932 9.9% 99 Fam rest/steak hse/6 months: Logan`s Roadhouse 509 2.6% 82 Fam rest/steak hse/6 months: LongHorn Steakhouse 1,053 5.4% 104 Fam rest/steak hse/6 months: Olive Garden 3,378 17.4% 104 Fam rest/steak hse/6 months: 1,847 9.5% 115 Fam rest/steak hse/6 months: 1,714 8.8% 91 Fam rest/steak hse/6 months: 1,555 8.0% 115 Fam rest/steak hse/6 months: Ruby Tuesday 1,062 5.5% 118 Fam rest/steak hse/6 months: Texas Roadhouse 1,885 9.7% 98 Fam rest/steak hse/6 months: T.G.I. Friday`s 1,217 6.3% 115 Fam rest/steak hse/6 months: Waffle House 790 4.1% 70 Went to /drive-in restaurant in last 6 months 17,795 91.4% 101 Went to fast food/drive-in restaurant 9+ times/month 7,105 36.5% 93 Spent at fast food restaurant/30 days: <$1-10 1,058 5.4% 120 Spent at fast food restaurant/30 days: $11-$20 2,311 11.9% 110 Spent at fast food restaurant/30 days: $21-$40 3,313 17.0% 105 Spent at fast food restaurant/30 days: $41-$50 1,661 8.5% 98 Spent at fast food restaurant/30 days: $51-$100 2,940 15.1% 91 Spent at fast food restaurant/30 days: $101-$200 1,480 7.6% 93 Spent at fast food restaurant/30 days: $201+ 598 3.1% 100

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2019 and 2024. December 07, 2019

©2019 Esri Page 1 of 2 Restaurant Market Potential

02809 (Bristol) 5 Prepared by Esri 02809 (Bristol) Geography: ZIP Code Expected Number of Product/Consumer Behavior Adults Percent MPI Fast food/drive-in last 6 months: eat in 7,354 37.8% 102 Fast food/drive-in last 6 months: home delivery 1,505 7.7% 89 Fast food/drive-in last 6 months: take-out/drive-thru 8,809 45.2% 96 Fast food/drive-in last 6 months: take-out/walk-in 4,371 22.5% 108 Fast food/drive-in last 6 months: breakfast 6,764 34.7% 98 Fast food/drive-in last 6 months: lunch 9,921 51.0% 101 Fast food/drive-in last 6 months: dinner 8,836 45.4% 98 Fast food/drive-in last 6 months: snack 2,410 12.4% 105 Fast food/drive-in last 6 months: weekday 11,798 60.6% 102 Fast food/drive-in last 6 months: weekend 8,948 46.0% 97 Fast food/drive-in last 6 months: A & W 514 2.6% 92 Fast food/drive-in last 6 months: Arby`s 2,994 15.4% 87 Fast food/drive-in last 6 months: Baskin-Robbins 669 3.4% 104 Fast food/drive-in last 6 months: 736 3.8% 122 Fast food/drive-in last 6 months: 5,154 26.5% 89 Fast food/drive-in last 6 months: Captain D`s 522 2.7% 72 Fast food/drive-in last 6 months: Carl`s Jr. 912 4.7% 78 Fast food/drive-in last 6 months: Checkers 475 2.4% 74 Fast food/drive-in last 6 months: Chick-fil-A 4,624 23.8% 99 Fast food/drive-in last 6 months: Chipotle Mex. Grill 2,895 14.9% 119 Fast food/drive-in last 6 months: Chuck E. Cheese`s 434 2.2% 76 Fast food/drive-in last 6 months: Church`s Fr. Chicken 390 2.0% 57 Fast food/drive-in last 6 months: 604 3.1% 106 Fast food/drive-in last 6 months: 3,061 15.7% 97 Fast food/drive-in last 6 months: Del 666 3.4% 88 Fast food/drive-in last 6 months: Domino`s Pizza 2,070 10.6% 84 Fast food/drive-in last 6 months: Dunkin` Donuts 3,358 17.2% 127 Went to in last 6 months 2,115 10.9% 116 Fast food/drive-in last 6 months: Hardee`s 1,040 5.3% 80 Fast food/drive-in last 6 months: 1,055 5.4% 72 Went to Jimmy John`s in last 6 months 1,229 6.3% 105 Fast food/drive-in last 6 months: KFC 3,401 17.5% 85 Fast food/drive-in last 6 months: 1,049 5.4% 90 Fast food/drive-in last 6 months: 1,780 9.1% 68 Fast food/drive-in last 6 months: Long John Silver`s 495 2.5% 72 Fast food/drive-in last 6 months: McDonald`s 9,772 50.2% 95 Went to in last 6 months 1,561 8.0% 83 Fast food/drive-in last 6 months: 3,317 17.0% 134 Fast food/drive-in last 6 months: Papa John`s 1,605 8.2% 93 Fast food/drive-in last 6 months: Papa Murphy`s 981 5.0% 106 Fast food/drive-in last 6 months: 2,306 11.8% 68 Fast food/drive-in last 6 months: Chicken 1,394 7.2% 79 Fast food/drive-in last 6 months: Sonic Drive-In 1,860 9.6% 80 Fast food/drive-in last 6 months: 4,207 21.6% 116 Fast food/drive-in last 6 months: Steak `n Shake 954 4.9% 88 Fast food/drive-in last 6 months: 4,822 24.8% 96 Fast food/drive-in last 6 months: 4,996 25.7% 89 Fast food/drive-in last 6 months: Wendy`s 4,731 24.3% 95 Fast food/drive-in last 6 months: 734 3.8% 72 Fast food/drive-in last 6 months: White Castle 595 3.1% 100 Went to fine dining restaurant last month 2,965 15.2% 145 Went to fine dining restaurant 3+ times last month 895 4.6% 147

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2019 and 2024. December 07, 2019

©2019 Esri Page 2 of 2