CHARLOTTE’S WEB WAS FOUNDED BY THE STANLEY BROTHERS IN COLORADO, USA THE HEMP-DERIVED CBD MARKET IS EXPECTED TO EXCEED $1 BILLION IN SALES BY 2020.
$1,577.50
$1,102.40
$758.50
$505.40
$287.30 $174.30 ANNUAL SALES ($MM)
2016 2017 2018 2019 (est) 2020 (est) 2021 (est)
With an estimated 700% growth by 2020*, the hemp category has gained a foothold in the supplement market. Google searches for “CBD” accelerate sharply, and every week it is more popular than the last.
*Forbes
AS OF 2016, THERE WERE AN ESTIMATED ONE MILLION HEMP-DERIVED CBD USERS IN THE USA, WITH CHARLOTTE'S WEB AS THE LEADING CONSUMER CHOICE.
As the most recognized brand and the market leader** in the category, Charlotte’s Web has received global media coverage due to the highly positive consumer experience with our products.
**Study by Bright eld Group strategic research rm in partnership with HelloMD.
AS SEEN ON: WHY HEMP WORKS
A vast and vital receptor system within the human body—called the ENDOCANNABINOID SYSTEM (ECS)—is responsible for supporting and maintaining healthy balance, or homeostasis.
The ECS is made up of receptors on cell membranes that regulate a variety of processes, including eating, sleeping, relaxation, and cognition. It also assists in the body’s overall recovery and repair.
SUPPORTING THE ECS
HEALTHY DAILY DIET EXERCISE
CB1 CB2
RECEPTORS RECEPTORS PRIMARILY FOUND IN PRIMARILY FOUND IN NERVOUS SYSTEM IMMUNE SYSTEM
HEMP SUPPLEMENTS
Our body naturally produces compounds called endocannabinoids (endo = inside), and hemp produces phytocannabinoids (phyto = plant). Both bind to receptor cells that “ t” like a key into the receptors to unlock your body’s own ability to maintain ideal overall health.
Phytocannabinoids are found in plant-based foods, such as tea, ax, carrots, rosemary, and much more, with the greatest concentration of phytocannabinoids found in hemp (Cannabis sativa). THE HIGHEST QUALITY, FROM SEED TO BOTTLE
Our 1,000,000+ plants are tended by hand, the way Mother Nature intended
The elements in Colorado will test you, which is why we so rigorously do the same to our soil
Our water sources are tested multiple times a year to ensure they're free from harmful microbes and bacteria
We test our hemp every ve days during harvest season so that it is processed at the exact moment it meets our standards
Undeniable Quality: higher standards, cleaner processing, unquestionable consistency
Manufactured in an FDA-registered facility
Awarded a 98.9% rating in a voluntary audit of our Current Good Manufacturing Practices (CGMP)
Non-GMO hemp grown on American family farms
Proud member of the American Herbal Products Association (AHPA)
CHARLOTTE’S WEB PRODUCTS ATTRACT A KEY DEMOGRAPHIC FOR RETAIL AND KEEP DOLLARS IN-STORE.
TRUST EARNED NATURALLY™ MORE THAN JUST CBD™
Did you know that our oils and capsules are more than just CBD? In addition to cannabidiol, our broad-spectrum hemp extract comes from the whole plant so that it includes more than 80 other phytocannabinoids, terpenes, and avonoids in every serving.
PHYTOCANNABINOIDS
The sub-group of cannabinoids produced by hemp (and other plants) includes cannabidiol (CBD), cannabigerol (CBG), cannabichromene (CBC), & more.
FLAVONOIDS
A group of phytonutrients that serve as cell messengers with their own health-promoting bene ts.†
TERPENES
Fragrant oils found in hemp and other plants. Terpenes bind to receptors in the human body and carry a variety of health bene ts.†
THESE COMPOUNDS WORK SYNERGISTICALLY TO HEIGHTEN POSITIVE EFFECTS, SOMETIMES REFERRED TO AS THE “ENTOURAGE EFFECT,” MAKING THEM MORE COMPLETE THAN SINGLE-COMPOUND CBD ALTERNATIVES.
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. CHARLOTTE'S WEB HEMP EXTRACTS ARE SPECIALLY FORMULATED WITH NATURALLY-OCCURRING BIOACTIVE PHYTOCANNABINOIDS
• Available in three strengths • Delicious Mint Chocolate and Organic Olive Oil avors OILS • Fast absorption with an easy-to-use dropper
• Whole-plant hemp extract
• Gluten free, Non-GMO, 100% Vegan, Kosher
• Dimensions (inches): 1 oz 1.44 (w) x 4.156 (h) x 1.313 (d) 3.38 oz 2.063 (w) x 5.375 (h) x 1.938 (d)
FULL MC - 1 oz FULL
STRENGTH FULL OO - 1 oz Approx. 10 mg hemp extract per 1 mL serving
1 fl oz 3.38 fl oz FULL MC - 3.38 oz MSRP $39.99 $99.99 WHSL $19.99 $49.99
ITEM NUMBER | MC 910.055 910.056 FULL OO - 3.38 oz | OO 910.053 910.054
EXTRA MC - 1 oz EXTRA STRENGTH Approx. 25 mg hemp extract per 1 mL serving EXTRA OO - 1 oz
1 fl oz 3.38 fl oz MSRP $74.99 $188.99 EXTRA MC - 3.38 oz WHSL $37.49 $94.49
ITEM NUMBER | MC 910.059 910.060 EXTRA OO - 3.38 oz | OO 910.057 910.058
MAXIMUM STRENGTH Approx. 60 mg hemp extract per .5 mL serving
1 fl oz MAX - 1 oz MSRP $164.99 WHSL $82.49
ITEM NUMBER | MC 910.069 COMING SOON
Last update: August 2018 THE SAME EXTRACT WE USE IN OUR OILS IN A FORM THAT IS EASY TO ADD TO AN EXISTING SUPPLEMENT ROUTINE
• Available in two strengths and two sizes • Easy, no-spill capsules to add to your supplement routine
• Whole-plant hemp extract CAPSULES • Gluten free, Non-GMO, 100% Vegan
• Dimensions (inches): 2.00 (w) x 3.75 (h) x 1.875 (d)
FULL STRENGTH 30 ct 15 mg hemp extract per capsule
30 ct 60 ct MSRP $34.99 $59.99 60 ct WHSL $17.50 $29.99
ITEM NUMBER 920.028 920.029
EXTRA STRENGTH 35 mg hemp extract per capsule 30 ct 30 ct 60 ct MSRP $69.99 $119.99
WHSL $34.99 $59.99 60 ct
ITEM NUMBER 920.030 920.031
Last update: August 2018 OUR TRUSTED HEMP EXTRACT IN A CREAM AND BALM TO HELP SUPPORT HEALTHY-LOOKING SKIN AND BEAUTIFICATION
• Cream is available in Unscented and Soothing Scent • Balm is available in Soothing Scent in two sizes
TOPICALS • A thoughtful blend of soothing botanical ingredients like turmeric, arnica, vitamin E, aloe, shea butter, and more
• Whole-plant hemp extract
• Gluten free, Non-GMO, Cruelty free
• Dimensions (inches): Infused Cream 2.375 (w) x 4.75 (h) Infused Balm 0.5 oz (4 PDQ) 2.15 (w) x 3.5 (h) x 3.25 (d) Infused Balm 1.5 oz (4 PDQ) 3.00 (w) x 5.25 (h) x 3.00 (d)
INFUSED CREAM UNSCENTED 750 mg hemp extract per tube
2.5 oz SOOTHING SCENT MSRP $49.99 WHSL $24.99 6 PK PDQ WHSL $149.99 ITEM NUMBER | SOOTHING SCENT 6 PK - PDQ MIXED SCENTS ITEM NUMBER | UNSCENTED 930.001 930.002
COMING DECEMBER 2018
0.5 oz INFUSED BALM 0.5 oz - 150 mg hemp extract per tin 0.5 oz 4 PK - PDQ 1.5 oz - 450 mg hemp extract per tin
0.5 oz 1.5 oz MSRP $14.99 $39.99 1.5 oz WHSL $7.49 $19.99
ITEM NUMBER 930.005 930.006 1.5 oz 4 PK - PDQ COMING OCTOBER 2018
Last update: August 2018 PAWS HELPS DOGS TO MAINTAIN A SENSE OF CALM AND HELPS SUPPORT THEIR ACTIVE HIPS AND JOINTS
• Available in two sizes
PET • Blended with easily-digestible MCT oil
• Whole-plant hemp extract
• Gluten free, Non-GMO, 100% Vegan
• Dimensions (inches): 1 oz 1.313 (w) x 4.094 (h) x 1.313 (d) 3.38 oz 1.781 (w) x 5.31 (h) x 1.781 (d)
PAWS Approx. 25 mg hemp extract per serving 1 oz
1 fl oz 3.38 fl oz MSRP $74.99 $188.99 3.38 oz WHSL $37.49 $94.49
ITEM NUMBER 910.015 910.016
Last update: August 2018 DISPLAY CASE Dimensions (inches): 36 (w) x 8 (h) x 12 (d) Transparent acrylic box that ts for a variety of products. It features a front panel that allows opening and closing the unit along with a lock for storing or displaying products safely. It is also available without this front locking panel
MARKETING where products can be picked up.
ITEM NUMBER 810.027
FLOOR SHIPPER Dimensions (inches): 9 (w) x 58 (h) x 15 (d) Corrugated cardboard display unit. Can be used with or without the oor-standing elevating base. It is a small footprint, free-standing display to merchandise near your registers or throughout department.
(6) 1 oz Full Strength $555 (6) 1 oz Extra Strength -10% 20 UNITS (4) Capsules Full Strength 30 ct. $499 (4) Capsules Extra Strength 30 ct.
ITEM NUMBER 820.065
(12) 1 oz Full Strength
(12) 1 oz Extra Strength WITH ELEVATING BASE WITHOUT ELEVATING BASE $980 (4) Capsules Full Strength 30 ct. -10% 36 UNITS (4) Capsules Extra Strength 30 ct. $882 (4) Hemp Infused Balm 1.5 oz
ITEM NUMBER 820.066
* Limited supply available. * Check with your rep for shipping timeline.
Last update: August 2018 0.5 OZ BALM DISPLAY VEHICLE Dimensions (inches): 11 (w) x 11 (h) x 3 (d) Branded gravitational feeder, ts 12 balm tins (0.5 oz). Automatically dispenses products once one is picked up. Easy to reload, compact for placement near registers. MARKETING ITEM NUMBER 820.067
* Limited supply available. * Check with your rep for shipping timeline.
Last update: August 2018 WHAT IS THE DIFFERENCE BETWEEN APPROXIMATE CBD BREAKDOWNS ARE HEMP AND MARIJUANA? AS FOLLOWS: s In short, hemp is dened in the 2014 Federal Farm Bill as any part Oils: Full Strength 6.67 mg CBD per mL, Extra Strength 16.67 mg of the Cannabis sativa L. plant, growing or not, that contains less CBD per mL, Max 60 mg CBD per mL. Capsules: 15 mg 8.5 mg CBD
FAQ than 0.3% of ∆-9 THC on dry weight basis. Anything else above per capsule, 35 mg 19 mg CBD per capsule. Topicals: Cream 400 that 0.3% threshold is considered marijuana. mg CBD per container, Balms 0.5 oz tin 98 mg CBD per container, 1.5 oz tin 300 mg CBD per container. ARE HEMP SEED OIL AND WHOLE-PLANT HEMP EXTRACT OIL THE SAME? WHEN CAN I EXPECT TO SEE RESULTS?
No. Hemp seed oil is rich in omega fatty acids but contains low Each person is dierent and will have a dierent amount of levels of CBD or none at all. Charlotte's Web hemp extract is made cannabinoid receptors (CB receptors). Therefore, those with large from the whole plant, while hemp seed oil is made from the seeds. amounts of CB receptors and an active endocannabinoid system (ECS) might see results immediately, while those people with lower IS IT POSSIBLE TO TEST POSITIVE ON A amounts of CB receptors might take up to 4 weeks or more to nd DRUG TEST FROM USING CHARLOTTE'S the results they are looking for. Since the ECS works on saturation, WEB PRODUCTS? we suggest starting LOW AND SLOW and after a few weeks, if desired benefits have not been achieved, step up to the next Much like the consumption of poppy seeds may lead to a positive strength or increase suggested serving size. drug test for opioids, the consumption of certain hemp products may lead to a positive drug test for tetrahydrocannabinol (THC). WHERE IS OUR HEMP GROWN? THC is inherently present in trace amounts in hemp plants. The Our Non-GMO hemp is grown outdoors using organic and legal limit of THC in hemp is no more than 0.3%. Furthermore, the responsible farming methods on family farms in the US, currently in underlying science behind the conversion of certain cannabinoids, CO, KY, and OR. for example cannabidiol (CBD), when consumed, to other related cannabinoids, for example THC, is not yet fully understood. WHY IS CHARLOTTE'S WEB HEMP Although the risk is low, because of individual biochemistry, the EXTRACT QUALITY SO GOOD? possibility of conversion of cannabinoids, and the possibility of Created by the Stanley Brothers, Charlotte's Web products are trace (but legal) amounts of THC inherent in hemp products, we made from superior proprietary genetics, which develop a large strongly suggest consulting your healthcare provider before amount of phytocannabinoids without developing enough ∆-9 consuming any hemp products if you are subject to drug testing. THC to pass the 0.3% threshold. This is important because we can WHAT IS THE DIFFERENCE BETWEEN CBD get high concentrations of phytocompounds with very little raw ISOLATE AND WHOLE-PLANT EXTRACT? material. We oversee all the aspects of the business, from seed to sale, to guarantee that our quality remains the best. All of that raw Whole-plant extract contains a variety of over 400 compounds material is later processed in an FDA-registered facility, which has like cannabidiol (CBD), secondary phytocannabinoids, terpenoids, gone through a third-party audit for the certication of Current terpenes, and avonoids. CBD isolate is only the single compound, Good Manufacturing Practices (CGMP), to manufacture dietary cannabidiol. supplements. ARE HEMP PRODUCTS PSYCHOACTIVE?
No.
Last update: August 2018 WHY ARE THERE DIFFERENT AMOUNTS OF HEMP EXTRACT IN THE FULL AND EXTRA STRENGTH OILS DEPENDING ON FLAVOR, s AND ARE THEY STILL THE SAME STRENGTH?
We use two dierent types of extraction methods, IPA (alcohol) and FAQ CO2, which result in the varying hemp extract content between the two formulations. Olive oil and MCT oil may have dierent hemp extract mg per mL due to the extraction method used. Regardless of the extraction method used, the strength will be the same due to the consistency and stability of our proprietary hemp genetics.
IPA IPA SFE CO2 Product Line Extraction & SFE Extraction Only CO2 Mix Only
FULL Mint Chocolate (30 mL & 100 mL) STRENGTH Organic Olive Oil (30 mL & 100 mL)
EXTRA Mint Chocolate (30 mL & 100 mL) STRENGTH Organic Olive Oil (30 mL & 100 mL)
OILS ORIGINAL Mint Chocolate (30 mL & 100 mL) STRENGTH Organic Olive Oil (30 mL & 100 mL)
MAXIMUM STRENGTH Mint Chocolate (30 mL)
ISOLATE Flavorless (30 mL)
Full Strength (30 ct & 60 ct) CAPSULES Extra Strength (30 ct & 60 ct)
PAWS Paws (30 mL & 100 mL)
Hemp Infused Cream TOPICALS (Unscented & Soothing Scent)
Hemp Infused Balm (0.5 oz & 1.5 oz)
WHAT IS THE ECS?
Every living animal with a central nervous system has an endocannabinoid system (ECS). The ECS is a vast and vital network of CB receptors that in uences other major systems within the body and is responsible for keeping us in good health. The ECS also communicates and interacts with almost all other bodily systems to keep the body in a state of homeostasis.
Last update: August 2018