Quick Guide

App Icons Basic Guidelines

Design Principles

§ High of differentiation to other apps or software § Low level of detail – icons have to work on very small scale § Consistency of style elements § Square shape, yellow background, black outlines

Examples for app icons

Sartorius Sartorius App Store Arium Configurator

Service SU ADP AR SU ADP AR Configurator

Don‘ts

Solid color icons Perspective Gradients Different style & line thickness Quick Guide

App Icons Ordering Process

1. Request 2. Design 3. Feedback

1.1 Submit request form 2.1 Interactive briefing call 3.1 Internal alignment Final icon 1.2 Official quote and ordering 2.2 Icon design (CBD & business) 2.3 Proposal delivery 3.2 Consolidated feedback 3.3 Adaptation (if required) 3.4 Final icon delivery

FAQ

What do we have to prepare for the icon briefing? Please prepare a sketch of your idea or build a rough prototype in PowerPoint. Add visual elements that represent the functionality of the app or software.

How does the feedback phase work? Coordinate the feedback of your team with CBD before sending it back to the agency.

What will we receive from the design agency? You will get icons with a harmonized corporate design and optimal user perception. The icons will be added for you to our DAM and Brand Platform.

Who has to pay for the icon? Each business division has to pay for the design of their app icon. Please include a cost center or a project number in the request form.

More Information

Brand Platform App Icons [email protected]