Quick Guide
App Icons Basic Design Guidelines
Design Principles
§ High level of differentiation to other apps or software § Low level of detail – icons have to work on very small scale § Consistency of style elements § Square shape, yellow background, black icon outlines
Examples for app icons
Sartorius Brand Sartorius App Store Arium Configurator
Service SU ADP AR SU ADP AR Configurator
Don‘ts
Solid color icons Perspective Gradients Different style & line thickness Quick Guide
App Icons Ordering Process
1. Request 2. Design 3. Feedback
1.1 Submit request form 2.1 Interactive briefing call 3.1 Internal alignment Final icon 1.2 Official quote and ordering 2.2 Icon design (CBD & business) 2.3 Proposal delivery 3.2 Consolidated feedback 3.3 Adaptation (if required) 3.4 Final icon delivery
FAQ
What do we have to prepare for the icon briefing? Please prepare a sketch of your idea or build a rough prototype in PowerPoint. Add visual elements that represent the functionality of the app or software.
How does the feedback phase work? Coordinate the feedback of your team with CBD before sending it back to the agency.
What will we receive from the design agency? You will get icons with a harmonized corporate design and optimal user perception. The icons will be added for you to our DAM and Brand Platform.
Who has to pay for the icon? Each business division has to pay for the design of their app icon. Please include a cost center or a project number in the request form.
More Information
Brand Platform App Icons [email protected]