1

2 MEETING

3 OF

4 MANUFACTURER COMMUNICATIONS REGARDING UNAPPROVED USES

5 OF APPROVED OR CLEARED MEDICAL PRODUCTS

6 PART 15 PUBLIC HEARING

7 Conducted by Leslie Kux,

8 Associate Commissioner for Policy

9 Thursday, November 10, 2016

10 9:02 a.m.

11

12

13 Food and Drug Administration (FDA) White Oak Campus

14 10903 New Hampshire Avenue

15 Building 31, Room 1503

16 Silver Spring, MD 20993

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19

20

21 Reported by: Nate Riveness, RPR/CSR,

22 Capital Reporting Company

1 A P P E A R A N C E S

2

3 Leslie Kux, Associate Commissioner for Policy

4 Kristin Davis, Senior Policy Advisor, Office of Policy

5

6 Rachel Sherman, MD, MPH

7 Deputy Commissioner, Medical Products and Tobacco

8

9 Diane Maloney, Associate Director for Policy

10 Center for Biologics Evaluation and Research

11

12 Lauren Silvis, Deputy Center Director for Policy

13 Center for Devices and Radiological Health

14

15 Dorothy McAdams, Center for Veterinary

16 Supervisory Veterinary Medical Officer

17 Office of Surveillance and Compliance

18

19 Thomas Abrams, Director

20 Office of Prescription Drug Promotion

21 Center for Drug Evaluation and Research

22

1 Karen Schifter, Senior Counsel

2 Office of the Chief Counsel

3

4 Robert Califf, MD, Commissioner

5

6 Sarah Peddicord, Press Officer

7

8 Dr. Joshua M. Sharfstein

9 Johns Hopkins Bloomberg School of

10

11 Steven Francesco, Do No Harm Network

12

13 Kim Witczak, WoodyMatters

14

15 Veverly Edwards, Consumers Union Safe Patient Project

16

17 Robyn Edwards, Consumers Union Safe Patient Project

18

19 Lisa Gill, Consumer Reports

20

21 Dr. Yanling Yu

22 Washington Advocates for Patient Safety

1 Jack Mitchell, Director of Government Relations

2 National Center for Health Research

3 Patient, Consumer, and Public Health Coalition

4

5 Dr. Diana Zuckerman

6 National Center for Health Research

7

8 Melayna Lokosky, Federal Whistleblower

9

10 Dr. Margaret McCarthy, Executive Director

11 Collaboration for Research Integrity and Transparency

12 Yale Law School

13

14 Jeanie Kim, Fellow

15 Collaboration for Research Integrity and Transparency

16 Yale Law School

17

18 Amy Kapczynski, Professor, Yale Law School

19 Faculty Director, Collaboration for Research Integrity

20 and Transparency

21

22

1 Joy Eckert, Project Manager, Access Rx Project

2 D.C. Center for Rational Prescribing

3 George Washington University

4 Milken Institute School of Public Health

5

6 Cara Jones, Janet, Jenner & Suggs LLC

7

8 Alycia Hogenmiller, Project Manager, PharmedOut

9 Georgetown University Medical Center

10

11 Dr. Adriane Fugh-Berman, Associate Professor

12 Department of Pharmacology and Physiology

13 Department of Family Medicine

14 Georgetown University Medical Center

15 Director, PharmedOut

16

17 Dr. Doyle Stulting, American Society of Cataract and

18 Refractive Surgery (ASCRS) and the Alliance of

19 Specialty Medicine

20

21 Katherine McGahey, 1 Million 4 Anna Foundation

22

1 Sarah Christopherson, Policy and Advocacy Director

2 National Women's Health Network

3

4 Amy Leitman, Director of Policy and Advocacy

5 NTM Info & Research

6

7 Andrew Sperling, National Alliance on Mental Illness

8

9 Jon Furman, USA Patient Network

10

11 Dr. Megan Coder, Senior Director, Industry Programs

12 Pharmaceutical Care Management Association (PCMA)

13

14 Madris Tomes, Device Events

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1 C O N T E N T S

2

3 SPEAKER PAGE

4 Leslie Kux 8

5 Dr. Joshua M. Sharfstein 11

6 Steven Francesco 24

7 Kim Witczak 36

8 Veverly Edwards 49

9 Robyn Edwards 58

10 Lisa Gill 59

11 Dr. Yanling Yu 77

12 Jack Mitchell 89

13 Dr. Diana Zuckerman 104

14 Melayna Lokosky 125

15 Dr. Margaret McCarthy 132

16 Jeanie Kim 140

17 Amy Kapczynski 153

18 Joy Eckert 164

19 Cara Jones 171

20 Alycia Hogenmiller 182

21 Dr. Adriane Fugh-Berman 189

22 Dr. Doyle Stulting 205

1 SPEAKER PAGE

2 Katherine McGahey 217

3 Sarah Christopherson 233

4 Amy Leitman 240

5 Andrew Sperling 255

6 Jon Furman 262

7 Dr. Megan Coder 272

8 Madris Tomes 282

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1 P R O C E E D I N G S

2 MS. KUX: Everyone please take their seats,

3 and we'll get started.

4 I'd like to welcome everybody back to the

5 second day of our Part 15 hearing on Manufacturer

6 Communications Regarding Unapproved Uses of Approved

7 or Cleared Medical Products.

8 Let me start with introductions of the FDA

9 panel members for those in the audience who may not

10 have been here yesterday or who may not have been

11 viewing the webcast yesterday.

12 So I'm Leslie Kux, the associate

13 commissioner for Policy, and I'm the presiding

14 official at today's hearing

15 And now if the rest of the panelists could

16 introduce themselves?

17 MS. DAVIS: Hi. I'm Kristin Davis, a senior

18 policy advisor in the Office of Policy at FDA.

19 DR. SHERMAN: Good morning. I'm Rachel

20 Sherman, Deputy Commissioner for Office of Medical

21 Products and Tobacco.

22 MS. MALONEY: Good morning. I'm Diane

1 Maloney, Associate Director for Policy in the Center

2 for Biologics Evaluation and Research.

3 MS. SILVIS: I'm Lauren Silvis, the deputy

4 center director for Policy at the Center for Devices

5 and Radiological Health.

6 MS. MCADAMS: I'm Dottie McAdams in the

7 Center for Veterinary Medicine, and I'm a supervisory

8 medical officer in the Office of Surveillance and

9 Compliance.

10 MR. ABRAMS: Good morning. I'm Tom Abrams,

11 the director of Office of Prescription Drug Promotion

12 in the Center for Drug Evaluation and Research.

13 MS. SCHIFTER: I'm Karen Schifter. I'm

14 Senior Counsel in the Office of the Chief Counsel.

15 DR. CALIFF: And I'm Rob Califf,

16 Commissioner.

17 MS. KUX: Thank you all.

18 And if our press officer, Sarah Peddicord,

19 is in the room, if she could raise her -- she's way in

20 the back. Thank you, Sarah.

21 So we are aware that members of the media

22 who are here today may be interested in speaking with

1 the FDA about this public meeting. However, in

2 keeping with the purpose of the meeting, which is for

3 FDA to listen to comments from presenters, the panel

4 members and -- the panel members and other FDA

5 employees will not be available to make statements to

6 the media. If you have any questions, please contact

7 Sarah Peddicord.

8 Before we begin, I have the housekeeping

9 announcements. The meeting is scheduled from 9:00

10 a.m. to 5:00 p.m. today. Please silence your cell

11 phones or any other mobile devices, as they may

12 interfere with the audio in the room today. We also

13 ask that all attendees sign in at the registration

14 tables outside the meeting room.

15 The restrooms are located in the lobby past

16 the coffee area to the right and down the hallway.

17 We'll be taking one approximately 20-minute

18 break during the morning and one approximately 20-

19 minute break during the afternoon.

20 Today's lunch is scheduled from 12:26 to

21 1:30. And there are sandwiches, salads, and beverage

22 available in the lobby for purchase. And you can also

1 preorder lunch during the morning break.

2 Also, we've had some schedule shifts this

3 morning. And so there are a few speakers whose plans

4 have changed and have not been able to make it. So if

5 somebody -- if we skip a person, they've let us know

6 already that they're not going to be here.

7 So let me now turn to the speakers in the

8 agenda. We have -- I think we have about 30 speakers

9 today, and we're really looking forward to hearing

10 from everybody. Yesterday's presentations were really

11 helpful. We -- I think we got a lot out of what we

12 heard yesterday, and we're expecting the same today.

13 So thank you all very much for coming and speaking.

14 And we'll get started.

15 Dr. Sharfstein is our first presenter, Johns

16 Hopkins Medical School of Public Health -- sorry --

17 the School of Public Health.

18 DR. SHARFSTEIN: Excellent. Thank you.

19 Thank you all for the chance to talk about this

20 important topic. And I really want to thank FDA for

21 having this hearing.

22 I can -- I used to work here. And while you

1 can sort of take the person out of FDA, you can't

2 totally take the FDA out of the person. So it's great

3 to be back and to be able to be helpful in any way.

4 So why don't I jump in to my comments. This

5 is who I am.

6 So the first question was FDA is interested

7 in input on how increased communications from firms

8 about unapproved uses could impact the public health.

9 And this is a great question to ask. In fact, I would

10 just start by saying this is the right question to

11 ask. And I'm so glad FDA asked this question first

12 because FDA is a public health agency and is really

13 the last line of defense on public health. And the

14 moment you start to drift off into an ideological

15 First Amendment kind of discussion, in theory, you

16 lose your moorings from what's important for public

17 health. So it's terrific that FDA is very focused on

18 that.

19 And I think if you think about public

20 health, you think about benefits and risks. So if

21 you're going to do increased communications, what are

22 the benefits? What are the risks? And for health --

1 that's what it means.

2 Sometimes in this discussion people start

3 out by going, well, you know, if we just throw more

4 information out there, then it's got to be good for

5 health. From a public health perspective, that's not

6 necessarily true. You have to actually show that or

7 have a reason for that.

8 And when I think about the risk, I think

9 about the history of the FDA, just to start, that FDA

10 really emerged because of claims made by

11 manufacturers. It could have been soothing syrups at

12 the turn of the 20th century, the patent ,

13 the nostrums that were sold for every possible cure.

14 There are the products like heroin that was sold for

15 cough. The cancerine (ph) was a product in the early

16 20th century, considered a miracle cancer cure.

17 And then there was this product in the 1920s

18 -- Banbar for the diabetic, which was heavily marketed

19 for diabetes, did not work, and had the problem that

20 insulin had just been discovered. And so people who

21 took it weren't able to get the treatment that they

22 really needed.

1 People may be pretty familiar with this one,

2 Thalidomide, which really transformed drug regulation.

3 It was in this room that we honored Dr. Kelsey when I

4 was here at FDA, the reviewer who prevented

5 Thalidomide from being approved. And that was the --

6 a lot of the birth defects that happened were from,

7 essentially, a secondary use of that medication.

8 With me today is a public health student who

9 was born in 1961 in Great Britain. Her mom did not

10 use Thalidomide, despite it being recommended, but she

11 grew up with a whole number of kids in all her classes

12 who were severely affected.

13 And even if you look to today, you can see

14 all kinds of reasons to be concerned about the risks

15 of marketing of unapproved drugs. There are many

16 whistle blowers who have talked about pretty

17 unfortunate decisions made by companies to break the

18 rules. There are large exposes in journalism.

19 There's evidence from medical journals about harm for

20 patients from different types of off-label uses.

21 There's recently a study at the population level

22 showing how there's significant increase in adverse

1 drug events for unproven, off-label uses.

2 So I think that is where you start with,

3 with the risk. What about the benefit? What's the

4 benefit of extra communications? And I think that you

5 have to ask yourself what is the greater advantage of

6 off-label communication over and above what's allowed.

7 We're not talking about whether things can be

8 communicated at all. It's above and beyond the

9 medical literature, professional communications,

10 clinical practice guidelines, and the permitted

11 practices of answering questions and distributing

12 peer-reviewed research.

13 So when you pose a question that way, which

14 I think is really the right way to ask -- what is the

15 benefit of letting the companies make additional

16 marketing on top of everything that's allowed versus

17 the risks that really stem from history and current

18 evidence -- it is a very difficult to conclude off the

19 bat that you have benefit exceeding the risks. In

20 fact, I would probably say the evidence favors risk

21 exceeding the benefit for these reasons.

22 The other issue besides that is I think that

1 off-label promotion reduces the incentives for

2 research to know what really works. If companies can

3 get products sold without ever doing the definitive

4 studies, everybody loses. And having people argue or

5 having judges determine what in the gray area can be

6 said or not said is just so much worse than having the

7 evidence that really should be guiding patient care.

8 I do think that there may be some

9 circumstances where there are benefits of off-label

10 promotion, but it would exist in narrow, specific

11 circumstances that FDA should review that basic

12 setting and really be able to feel comfortable that

13 there's value.

14 So another question I would like to briefly

15 comment on is to what extent the changes in the

16 healthcare system provide incentives for firms to

17 generate high-quality data. I've had some experience

18 since leaving FDA with financial incentives in the

19 healthcare system as the secretary of health in

20 Maryland and really trying to move the entire system

21 towards better payment for value.

22 There is no question that off-label

1 prescribing that's without evidence and increases

2 adverse events should be dis-incentivized in that

3 environment. But the key question that everyone wants

4 to know in a value-based environment is what does the

5 evidence say.

6 FDA and the people who work in these

7 buildings conduct the best independent review of

8 safety and effectiveness in the world. And reducing

9 the ability of FDA to really look at the data

10 carefully and say what works and what doesn't and to

11 have the incentive structure for good studies to be

12 done is what a value-based healthcare system needs.

13 A value-based healthcare system does not

14 need all kinds of gray area, half claims, four out of

15 five doctors prefer this, or there's one little study

16 on that. That -- what the value-based health system

17 needs is to really understand the best possible data.

18 And finally, are there ways to mitigate the

19 potential public health harm of increased off-label

20 communications? Well, I'm sure you people have spoken

21 about the idea of disclaimers. The evidence on that

22 is, I would say, extremely weak that disclaimers are

1 helpful there.

2 Transparency on data I think is probably, in

3 general, a good thing, but that will not overcome

4 significant marketing that is based on uses that

5 aren't well proven. Transparency on sales incentives

6 I think would also be important. I think it matters

7 to know whether people are getting paid extra for

8 additional prescribing. But again, I would be

9 skeptical that that would really undo the potential

10 for public health harm. You could do all kinds of

11 surveillance.

12 And the big problem with all of these is

13 that they would require after-the-fact solutions by

14 FDA. So the enforcement of this would all be after

15 harm has been created.

16 So I would conclude by saying I think there

17 are major risks to public health in an ahistorical,

18 ideological view of the First Amendment. I think the

19 statement in the Amarin decision recently that this

20 wouldn't have come up a couple decades ago, but it's

21 just all the changes in First Amendment law,

22 hopefully, the judiciary will -- that are causing it

1 to come up -- the judiciary will take a step back from

2 the precipice and decide that it's better to leave

3 these regulatory decisions to the agency that knows

4 what it's doing.

5 If FDA is going to agree to more off-label

6 communications, each type of incident should be

7 justified in advance of the public health rationale.

8 And after-the-fact enforcement I think is a recipe for

9 a crisis.

10 Thanks so much for having me. I'm happy to

11 answer any questions.

12 MS. KUX: Thank you very much.

13 Panelists, any questions?

14 Dr. Califf?

15 DR. CALIFF: Thanks for a very clear

16 presentation, so clear that it's hard to ask a

17 question without getting into a very detailed

18 discussion.

19 But you really posited this thing that came

20 up a lot yesterday about the interpretation of the law

21 versus the interest of public health. Could you just

22 go one level deeper? I mean, you've held a lot of

1 jobs where that's been in the balance, and it would be

2 useful to get your perspective.

3 And I also think in writing a bit of

4 scholarly detail now that you're at Hopkins about that

5 would be extremely helpful in the docket.

6 (Laughter.)

7 DR. SHARFSTEIN: Excellent. Thank you.

8 Well, you know, one of the risks of being in

9 academics is there's an occupational hazard of self-

10 citation. So I did write a couple things about this,

11 including in the Journal of American Medical

12 Association. And I was -- I even gave a talk at Yale

13 Law School where I was invited to a very interesting

14 conference on the First Amendment in public health.

15 And embedded -- I am obviously not a lawyer.

16 But embedded in a lot of legal decision-making around

17 this is a framework which does have different kinds of

18 risks. And you know, there is no unfettered right.

19 You know, in -- even in the freedom of speech, you

20 can't yell fire in a crowded theater, you can't ring

21 the church bells at 2:00 in the morning. And the --

22 you have to think about what the different risks and

1 benefits are and the importance of the public

2 interest.

3 And there are legal frameworks around the

4 First Amendment which are very much based on what the

5 rationale is. And I think the FDA was founded onto

6 and the key laws were all passed by Congress in order

7 to protect the public.

8 And I think that FDA should be open to the

9 idea that off-label communication may have certain

10 public health advantages and should be really putting

11 the public health mission at the center of its

12 discussions and should be looking for a way to engage

13 the law on the turf of public health rather than what

14 I think is, unfortunately, happening where people sort

15 of have been starting from first principles and

16 winding up in, you know, places that could actually be

17 quite devastating.

18 And I don't think in the end when crises

19 happen that that's going to really be defensible to

20 anyone. It's better to think our approach to the law

21 is always about balance. And we need -- and FDA

22 should be very clear about what the public health

1 issues are at stake and how it intends to apply a

2 reasonable balance in a public health context.

3 And so, you know, setting up a process, for

4 example, well, there's some kind of use of data that

5 people want to have. Well, let's figure out a process

6 to look at the public health issues and decide there

7 might be a way around it rather than coming at it

8 from, like, a first -- you know, just a pure, you

9 know, first principles legal perspective.

10 And I think it's one that hopefully there

11 will be some sensible judges who will realize that

12 what's happened to the First Amendment is really

13 something that's, you know -- or is happening. It's

14 not all the way there and could be -- people could

15 step back from the precipice.

16 I don't think judges want to be making all

17 the calls that Tom Abrams's group makes or, you know,

18 so many different scientists make. And they can just

19 step back from that a little bit and give FDA some

20 room to apply public health principles. That would be

21 the best.

22 MS. KUX: Other questions?

1 DR. CALIFF: Feel free to submit your

2 articles, by the way.

3 DR. SHARFSTEIN: Okay. Excellent.

4 MS. KUX: Thank you, Dr. Sharfstein.

5 DR. SHARFSTEIN: Okay. Thank you very much

6 for the chance to be here.

7 MS. KUX: And I just -- I left a little bit

8 of information -- key information out of my opening

9 remarks.

10 As I think maybe you've noticed, up at the

11 podium to help the speakers keep to their allotted

12 time there's a timer. So it'll be green for the

13 speakers when you begin. And then at one minute to

14 go, it'll turn yellow. And then it turns red. And

15 when it turns red, we ask you to conclude your

16 remarks. And if you go over and we're running very

17 tight on time, I will be interrupting you and asking

18 you to finish up.

19 And so also, if there are folks in the room

20 who didn't register to make a presentation but still

21 would like to present some comments at the end of the

22 meeting, we are going to have an open public session.

1 And you can sign up out at the registration table.

2 We'll be giving folks three-minute blocks. So that'll

3 be available until the end of the lunch break.

4 Thank you very much.

5 And so our next speaker is Mr. Steve

6 Francesco from Do No Harm Network.

7 MR. FRANCESCO: Good morning. You're going

8 to be doing the slides for me? What am I using here?

9 So hit the red? Right arrow. Okay.

10 Thank you for letting me have the time to

11 speak today.

12 My approach may be a little bit different

13 from others because of my own experience. I'm taking

14 the point of view that off-label needs to be brought

15 into the 21st century. I think there is some parts of

16 off-label that may be working, but there are some

17 parts of off-label that need revision.

18 One of the key issues with off-label is, to

19 be quite honest, I find it to be a sloppy scientific

20 approach. I believe that population segments are not

21 equally protected. And I believe that therapy areas

22 have a uniqueness about them, particularly in terms of

1 safety and efficacy, which needs to be considered when

2 you're allowing consideration of relaxing off-label or

3 tightening up off-label. So for me, one-size-fits-all

4 simply doesn't work.

5 For example -- and I'll explain why I'm

6 going into this in some detail in a minute -- our

7 least protected population segment in the United

8 States is children. Seventy to ninety percent of

9 prescriptions to children are off-label. And this is

10 not known by the American public.

11 And in my anecdotal research -- and I

12 believe other people are doing more formal research --

13 it's a shock to hear that 70 to 90 percent of

14 medications prescribed to children are off-label.

15 That is simply not acceptable. And the reason it's

16 off-label is because there's no data.

17 My belief is that in the 21st century there

18 are opportunities for data which are different than 50

19 years ago so that, in fact, I am in support of

20 revision of off-label. I'm not in support necessarily

21 of expanding the availability of fish oil. But I do

22 believe that there are some important considerations

1 which need to be passed around.

2 And an example, with the absence of data is

3 the 12 billion that were fines for illegal promotion

4 in the children's area between 2003 and 2014. That's

5 12 billion with a B, and that continues.

6 In other words, where there is no data,

7 where you're not making decisions based on facts, you

8 have the Wild West. And understanding the fact that

9 this is a for-profit system and that there's going to

10 be a tendency to want to go to bonuses tells that, in

11 fact, I do believe there's a way to segment out

12 therapy areas and categories so that you can change

13 off-label in certain ways and make it more

14 conservative in other ways, make (ph) it official and

15 make it more relaxed.

16 Now, via off-label, for example, extending

17 the life of an oncology patient for six months seems

18 just. It definitely seems just. However, attempting

19 to change a child's behavior with untested powerful

20 drugs that can cause a permanent disability or death,

21 that's unjust. Off-label should not be treated the

22 same way in oncology as it is with children.

1 Above all, as you take serious consideration

2 for reform -- and I'm not going to get into the

3 legalistic parts of it -- one must not do what has

4 been allowed to happen in our healthcare system.

5 And I'm using a phrase from a sociologist

6 named Diane Vaughan. Above all, do not extend the

7 opportunity for normalization of deviance. And if you

8 wonder what normalization of deviance means, it means

9 a relaxing of standards bit by bit by bit until it

10 becomes part of the culture. Think of Volkswagen with

11 12 million cars having their pollution controls played

12 with. This happen, all right? So we must not extend

13 the opportunity for the normalization of deviance.

14 Now, who am I? Who am I to say this to you?

15 First of all, I've been in this room before presenting

16 on other situations. This is unique for me, this

17 therapy area. And that's because I've had 32 years in

18 healthcare, 23 with my own company, 9 with pharma.

19 But in 2009, I was crushed when my only son

20 died at 15 due to careless off-label prescribing. It

21 was malpractice. And I wrote a book called

22 Overmedicated & Undertreated. It took me four years

1 to write. It's a dramatic, powerful book. It's got

2 footnotes. It's scientific. And it's done very well.

3 But look at the subhead -- Overmedicated &

4 Undertreated: How I Lost My Only Son. Overmedicated

5 -- excuse me. My book is recommended by the New York

6 Times. It's recommended by Columbia Med School

7 Department of Psychiatry. It was the focus of an NBC

8 Dateline episode, which had tremendous feedback. It

9 is on the Columbia University Graduate School of

10 Journalism curriculum.

11 It has detailed recommendations. In the

12 center of the book is off-label, the inequities in

13 off-label, and the ways to improve it. And I would

14 like the FDA to take some of the reforms, what I put

15 into the book, on consideration. And as a promotional

16 piece, it's available on Amazon.

17 That, in turn, because of the response,

18 caused me to launch a new non-profit called Do No Harm

19 Network. And one of our objectives is to reform off-

20 label to children.

21 So my point here is we must look at the

22 population segments, meaning children or adult because

1 the protections are totally different and almost

2 totally missing in children. And we must look, in

3 particular, at certain therapy areas.

4 This is the new logo for Do No Harm Network.

5 This is the website, www.DoNoHarmNetwork.org. And I

6 don't know if you can see the third bullet point. It

7 says, "Reform off-label prescribing is at the center

8 of our purpose" -- at the center of our purpose. And

9 I am working on it, and there are ways to do it. And

10 I think the FDA needs to bring off-label into the 21st

11 century.

12 So that's my conclusions. My yellow light

13 is on. I suppose there might be some questions.

14 MS. KUX: Thank you very much.

15 Panelists, any questions?

16 Kristin?

17 MS. DAVIS: Thank you so much for your

18 presentation. And I'm really interested in the divide

19 you were drawing where off-label information, it could

20 be just to provide it, say, in the oncology setting.

21 And I wonder if you could talk a little more either

22 today or in your written remarks about what some of

1 the criteria would be, whether it's because it's life-

2 threatening or fatal without treatment and there might

3 not be approved treatments or what the kind of

4 characteristics would be of a situation where it might

5 be appropriate versus inappropriate.

6 MR. FRANCESCO: If I can go back to data,

7 this is a data issue, okay? You need to have

8 information to decide what to do. We don't have data

9 for children, and we should have data for children.

10 There's no reason in today's age we cannot have some

11 form of data for children. And maybe relaxing the

12 idea of clinical trials is not a bad idea, but it has

13 to be quality data.

14 In the oncology area, you -- I'm using that

15 as an example because often decisions, in effect, are

16 made at the last minute, and some oncologist is mixing

17 three drugs together hoping, hoping, hoping, okay? I

18 think that's -- in that case, you can't expect to have

19 data.

20 Now, that's what I can say right now. But I

21 will say that I will be submitting more information

22 prior to, I think, the January deadline.

1 MS. DAVIS: Thank you.

2 MR. FRANCESCO: Please.

3 MS. KUX: Any other questions?

4 Dr. Califf?

5 DR. CALIFF: First, thank you for turning,

6 you know, a tragic personal experience into something

7 with bigger impact. I know how difficult that is.

8 And my question -- I think since you've been

9 in the industry, you might have a particular

10 perspective. We -- in addition to needing data, we

11 often talk about risk-benefit. And some people will

12 get -- you know, your Do No Harm slogan, you know, in

13 perspective, some people will get harmed often in

14 situations where overall, on average, there's a

15 benefit.

16 I know you've dealt with this in developing

17 therapies yourself. I wonder if you could just give

18 us a little perspective on how you think about that in

19 this --

20 MR. FRANCESCO: Sure.

21 DR. CALIFF: -- context.

22 MR. FRANCESCO: The way I'm looking -- and

1 again, I'm focusing on children, okay? The way I'm

2 looking at it -- and I -- since we -- can I still

3 talk? It's red.

4 MS. KUX: Yes. Please go ahead.

5 (Laughter.)

6 MS. KUX: You're -- when Dr. Califf is --

7 MR. FRANCESCO: He's okay.

8 MS. KUX: -- or others are asking you

9 questions --

10 MR. FRANCESCO: Okay.

11 MS. KUX: -- you're certainly allowed to

12 talk.

13 MR. FRANCESCO: If it's you, it's all right.

14 (Laughter.)

15 MR. FRANCESCO: All right. Here's what's

16 going on. Here's what's going on. You need to

17 picture a child. And around the child, there are

18 other constituencies. There's the drug companies.

19 There's the insurance companies. There's the

20 prescribers. And in fact, there's the schools, okay?

21 So you do have the pressure on these kids,

22 in fact, to be medicated for a number of reasons. And

1 if you go back to prior to 1985, the pressures weren't

2 that intense.

3 Could you repeat your question? I'm -- I've

4 lost my thought. What I just --

5 DR. CALIFF: I was asking about risk-benefit

6 in --

7 MR. FRANCESCO: Okay.

8 DR. CALIFF: -- terms of sometimes it may

9 help a lot of people, hurt some, and how you put that

10 in perspective with regard --

11 MR. FRANCESCO: Right.

12 DR. CALIFF: -- to --

13 MR. FRANCESCO: All right. So what was

14 going on in 1985 is there were far more alternatives

15 than today. For example, today, alternative forms of

16 therapy are not reimbursed by the insurance companies.

17 They want 10 minutes in, a generic drug, and you're

18 out.

19 Doctors, per hour, make more money

20 prescribing per hour. And that's a historical fact.

21 Again, it's in my book, this book here. And then, of

22 course, you have the pressures from the schools.

1 So what's happened over time is alternative

2 therapies have been suppressed. And in my case with

3 my son, we could afford the best because I made a

4 decent income, but yet it was out of pocket. So in my

5 view, you need to have a more holistic view of therapy

6 and not just be so drug-oriented.

7 So yes, there will be situations where

8 there's a problem, but we can dramatically reduce it.

9 For example, I estimate that 2 million kids each week

10 are getting psychotropic medication in this country,

11 and there are many people who feel it should be more

12 like 500,000. And that's particularly true in the

13 foster care area and so on. So yes, you need

14 medication -- there's no question about that -- but

15 far less than what we have right now.

16 DR. CALIFF: One quick follow-up. I'm

17 sorry. I know I've gone a little overtime here.

18 But the other perspective, your request for

19 more data, I mean, we couldn't -- as you know, we

20 couldn't feel more strongly about that.

21 MR. FRANCESCO: No.

22 DR. CALIFF: But you're talking about

1 studies in children. Can you just offer a perspective

2 on that?

3 MR. FRANCESCO: Yeah. I attended a meeting

4 off campus. It was a follow-up for some neuroleptic

5 drugs. And everybody in the room said we wish we had

6 more data. So it's -- if you go to any FDA meeting

7 and you say raise your hand if you want more data,

8 everybody normally would raise their hand except the

9 pharma companies, for example, right?

10 So now, let's look at that. Is there a way

11 that we can get data, even three-months data? Now,

12 there's been a number of three-month studies that have

13 been done. And there are other -- what I think -- and

14 I'm still working on this. It will be part of my

15 submission for January. I think there are other ways

16 to get data other than the classical, you know,

17 .

18 And the -- a three-month segment focused on

19 safety followed by a portion of that cohort continuing

20 to be monitored, we can get a lot done in about two

21 years. But we just have to have -- I think we have to

22 have the will to do it. I think the ethical arguments

1 have gotten in the way, but I also think the funding

2 has. And one of the things I'm working on with others

3 is getting the funding.

4 That's it. Thank you.

5 MS. KUX: Other questions?

6 Thank you very much.

7 Our next speaker is Ms. Kim Witczak from

8 WoodyMatters.

9 MS. WITCZAK: Good morning. I'd like to

10 first of all thank the FDA for this opportunity to

11 address this very important issue of off-label and its

12 impact on patients.

13 WoodyMatters was founded after the death of

14 my husband in 2003. We represent the voice of real

15 world patients who live every day with the

16 consequences of a flawed drug safety system.

17 Thirteen years ago, my life looked very

18 different than it does today. I was married to my

19 best friend, had a successful career in advertising,

20 traveled the world on productions, and was started to

21 -- we were planning to start a family.

22 However, all of that changed with one phone

1 call on August 6, 2003. My world as I knew it came

2 crashing down. Woody, my husband of almost 10 years,

3 was found hanging from the rafters of our garage, dead

4 at age 37.

5 Wood wasn't depressed, nor did he have a

6 history of depression or any other mental illness. He

7 had just started his dream job as Vice President of

8 Sales with a startup company and was having trouble

9 sleeping, which is not uncommon for entrepreneurs. So

10 he -- Woody went to his family doctor, whom he's gone

11 to for years and trusted, and his -- and he was given

12 Zoloft, an antidepressant off-label for an insomnia

13 diagnosis. The doctor said Zoloft would help take the

14 edge off and help him sleep. But five weeks later, he

15 was dead.

16 The three-week sample pack that Woody came

17 home with automatically doubled the dose from 25 to 50

18 milligrams, unbeknownst to him. There was no

19 conversation about cautionary warnings to be closely

20 monitored when first going on or dosages changing. In

21 fact, I was out of the country for the first three

22 weeks he was on the drug.

1 From the beginning, his death made no sense

2 to anybody who knew him. And everywhere we turned,

3 the so-called experts in mental health and support --

4 suicide support groups said he must have been

5 depressed, but I knew he wasn't in the deepest part of

6 me. So why would a guy who loved life take his own

7 life? So we started to dig into the only thing that

8 made Woody change during this short amount of time,

9 and that was Zoloft.

10 Unfortunately, Woody is not alone. There

11 are thousands of patients who, like Lewis (ph), was

12 given Seroquel in the hospital to calm him down; or

13 that there's two men who happened to be named Doug

14 (ph), but were both given Neurontin for pain

15 management; or Keith (ph), who was given Risperdal and

16 Haldol in the nursing home; and the babies that --

17 whose mothers were given Zofran to help manage morning

18 sickness. And then there's the beautiful Robyn, who I

19 know you're going to hear from along with some others

20 in a little bit, but I have to -- that are here to

21 talk about what happened to their loved ones.

22 But what do all these things have in common?

1 Off-label use. Here are a few drugs that have known

2 off-label use. Many of them are psychiatric drugs

3 given to people for conditions like insomnia, pain,

4 hot flashes, behavior issues, or target audiences, as

5 Steve had just mentioned, that were never approved,

6 like, for babies, kids, elderly. Many of these drugs

7 have also had serious adverse events, including deaths

8 associated with them.

9 The reality is, for most consumers, they

10 have no idea that -- when being given a drug off-

11 label. There is no informed consent given. They just

12 trust their doctor and assume that, of course, the

13 drug they're being given had -- is FDA-approved for

14 that condition. Or why would the doctor give it to

15 them? I don't think the average person has any idea

16 what off-label even means.

17 This actually hit home for me. A couple

18 weeks ago, I was -- I gave -- I spoke to a group of

19 well-informed active patient safety advocates. And

20 during the question-and-answer portion of the

21 presentation, a couple people raised their hand and

22 asked what off-label meant. And that was shocking to

1 me because these were the people who I thought should

2 know.

3 So if patients don't know what off-label

4 means, they don't know to ask the question. And there

5 certainly is no shared decision-making or informed

6 consent happening. Then let's throw the reality of 7

7 to 10 minutes with our doctors there to even have the

8 conversation or even the opportunity to discuss

9 warnings that are associated with the drugs.

10 And as we heard yesterday, a large

11 percentage of off-label prescribing lacks rigorous

12 scientific evidence and also has an increased adverse

13 reactions compared to FDA use. And then there's no

14 robust reporting mechanisms in place to track adverse

15 events.

16 As we know, companies have paid billions of

17 dollars in Department of Justice fines for off-label.

18 No wonder why they want to use the legal system and

19 claim First Amendment as their right to free speech.

20 It's a lot of money at stake.

21 However, I find it ironic because, at the

22 same time, these companies are arguing for their First

1 Amendment -- they're taking individuals' First

2 Amendment rights off -- away from them during their

3 legal settlements with gag clauses. This way, the

4 harmed or impacted individual can never tell their

5 story publically, such as what I'm doing today.

6 Look at what recent Pfizer shot up 2,700 law

7 -- Chantix victims who had lawsuits for psychiatric

8 side effects, which were -- they were silenced, and

9 then after which they approached the FDA with new

10 scientific data to remove the black box warnings that

11 led to the lawsuits in the first place.

12 Unfortunately, the FDA didn't get to hear their

13 stories because they couldn't talk. So now where's

14 their right to free speech?

15 Then this is assuming that the harmed

16 patient is even able to hold the company accountable

17 legally in the first place because they're -- the

18 companies are using federal law preemption. This is a

19 perfect storm.

20 I'm also concerned about how the drug

21 companies are going to be able to use the expedited

22 FDA approval pathways like breakthrough therapy

1 designation or the 21st Century Cures Act, which

2 they'll be able to get their drugs and devices to the

3 market more quickly and then only be able to then

4 promote the drugs off-label without having to do

5 rigorous studies.

6 Off-label is big business. As someone who

7 has spent her entire career in advertising, I think

8 it's a fine line between marketing and science,

9 especially when you have ghost-written articles in

10 medical journals, there's bias in the literature,

11 company-paid key opinion leaders who are speaking at

12 medical conferences, industry-influenced clinical

13 guidelines and/or screening forms, flawed study

14 designs, and its data being manipulated or selectively

15 reported.

16 Doctors and patients deserve more. This

17 shouldn't be in place of what the FDA gets to -- the

18 rigorous analysis that you do. To loosen the off-

19 label promotion guidelines, it diminishes the Agency's

20 role and mission to protect the public. And it's a

21 perfect -- as you can see, it opens the floodgates.

22 At the end of the day, we should never put

1 sales before science. It's a balancing act. And

2 doctors are free to prescribe off-label and -- which

3 is -- there is benefit, as Steve mentioned earlier,

4 like my best friend, who is -- all of the sudden was

5 told she had Stage 4 glioblastoma tumor and was able

6 to use Avastin off-label through a study down at Duke.

7 And four years later, she's still alive.

8 But that is very different than people like

9 Woody and Dave and Robin, who were given off-label

10 drugs for another cause. They had no idea and just

11 trusted their doctor and assume what they were getting

12 was FDA-approved.

13 Everyone talks about us being the patients -

14 - or being about us, the patients, and, as I like to

15 say, customers sometimes. It's more like buyer

16 beware. We shouldn't be guinea pigs. We are not

17 anecdotes. We matter.

18 Thank you.

19 MS. KUX: Thank you very much for coming and

20 sharing the stories with us.

21 MS. WITCZAK: Thanks.

22 MS. KUX: Panelists have any questions?

1 Dr. Califf?

2 DR. CALIFF: I don't mean to be dominating

3 the questions. So please, others, ask.

4 But I think you and the previous speaker

5 have both raised, you know, something that's very

6 important to us, which is we -- I think we all feel at

7 FDA that having data, you know, liberates a lot of

8 ability to do things with confidence.

9 Speaking sort of practically, you suggested

10 that maybe off-label use should be handled by some

11 sort of consent and data collection. Can you say more

12 about how practically you would see that working?

13 MS. WITCZAK: Yes. And I can also supply

14 more comments. But I would love to see informed

15 consent. Is there a way -- and I don't -- I know you

16 guys don't control the practice of medicine or the

17 doctors. But I think if there's some kind of -- and

18 maybe it's with the drug companies -- but informed

19 consent forms, like, just something that we sign,

20 there's a conversation now.

21 And you know, on Monday, I had the

22 opportunity to participate in the strategic framework

1 conversation about how to communicate risk here at the

2 FDA. So I know it's something that you guys are

3 looking at.

4 And one of things, it was all about shared

5 informed -- you know, and shared decision-making. And

6 I think without that informed consent, without us even

7 knowing, then we're -- we, the public, pay the price.

8 So I would love to see some kind of informed

9 consent in general.

10 MS. KUX: Can you also say more about, you

11 know, sort of what your thoughts are on data

12 collection and the participation of patients in that

13 happening, assuming that there would be, you know,

14 some sort of informed consent framework?

15 MS. WITCZAK: Well, I would love -- I mean,

16 as we heard yesterday, there was a lot of conversation

17 about real world collection. So I think there is

18 opportunity.

19 I would love to see -- you know, I don't

20 know if it's -- you know, with the Canada study, they

21 were able to, through the records, which I wish we had

22 something like that. But maybe you could do that with

1 some of our bigger systems like the Kaiser or the Vet

2 where you could actually have, you know, you put your

3 diagnosis down so you have it officially in record and

4 what drug and if there were any outcomes because I

5 think that would be an opportunity to collect some

6 adverse events.

7 And you know, I think being willing to, you

8 know, just -- obviously, I think you -- this is

9 something you guys have to balance. And you always

10 hear, well, it's anecdotal and it didn't happen within

11 a clinical study. And I think as we look -- start

12 looking at data, there's a lot of different sources of

13 data.

14 And I think it's not always about -- the

15 data that we tend to hear about is all the benefit --

16 all the people who benefitted from something. But I

17 think it's really important that consumers that have

18 been harmed, we really look at that data as well and

19 go deeper into how and why.

20 MS. KUX: Thank you.

21 Other questions from the panel?

22 Tom?

1 MR. ABRAMS: Assuming that we can get more

2 data or company information, what mechanism would you

3 see as far as getting out to the public? Do you think

4 it's a company's responsibility or another party's

5 responsibility?

6 MS. WITCZAK: Personally, I don't think it's

7 the company's. I -- you know, I would -- I think it -

8 - coming from is -- you know, somebody like the FDA

9 that we have to trust -- I mean, I'd like to see it

10 being vetted. I don't -- I think there's too many

11 financial incentives for a company to do something

12 different than the initial intention.

13 And I'll give it some more thought and put

14 into my comments as well.

15 MR. ABRAMS: Thank you.

16 MS. KUX: Dr. Sherman?

17 DR. SHERMAN: Again, thank you for your

18 remarks.

19 If you could also give some thought to and

20 put in your comments unless you're prepared to address

21 today if, for instance, your friend that's part of a

22 study so is being informed through that study and has

1 a life-threatening disease that appears to be anything

2 very -- and this is similar to Ms. Davis's question

3 earlier. Do you see a gradation or a cutoff for

4 certain types of illnesses where some type of

5 communication about that use is appropriate or not

6 and, if so, what safeguards you might envision?

7 MS. WITCZAK: I'll definitely give some more

8 thought and put it in record. But just initially,

9 when I look at somebody like my friend, Molly (ph),

10 who, literally, people in Minnesota wouldn't touch

11 her, but she was able to get into Duke. And I know

12 because as a drug safety advocate, we've been -- you

13 know, looked at Avastin, and it had a lot of issues,

14 right?

15 But somebody like her, she was willing to

16 take that risk, and she knew it. She signed it

17 because she had no other alternative to, like, you

18 know, be able to live. And four years later, she's

19 here.

20 But somebody with like -- you know, I just

21 got a call from somebody who was given an

22 antidepressant who had no idea it was an

1 antidepressant for managing hot flashes and took her

2 life.

3 And so I think there's -- and I think it's

4 really happening in that area of the psych drugs. And

5 I think an area when we do know that there is a lot of

6 off-label use we should be requesting or demanding

7 further studies. And maybe it's -- you know, if it's

8 NIH or somebody else where it's not coming necessarily

9 from the companies where, again, I think there's

10 financial incentive. So thanks.

11 MS. KUX: Thank you very much.

12 MS. WITCZAK: Yeah, thank you.

13 MS. KUX: So our next speakers are Ms. Robyn

14 Edwards and Ms. Veverly Edwards from the Consumers

15 Union Safe Patient Project.

16 Thank you.

17 MS. V. EDWARDS: Good morning and thank you

18 all for having us this morning.

19 So my stance is, as far as off-label

20 promotion, I think it should not be allowed. It

21 undermines the whole purpose of FDA. The people of

22 this nation trusted you, FDA, are overseeing and

1 regulating to ensure that drugs and devices are used

2 according to what they have been approved for. If you

3 allow this, you are unleashing something deadly on the

4 people of this nation.

5 So in October of 2007, Robyn was actually

6 inducted into the Honor Society in the spring. And

7 that summer when she came home from visiting her dad

8 in Memphis, Tennessee, she had had a few numbing

9 sensations.

10 We had just moved into a new home. We were

11 leveling off from the divorce. My kids were active.

12 Robyn was an honor student. She played basketball.

13 She ran track. She danced. She sang. Whatever she

14 put her mind to she did it. And we were just in a

15 great place.

16 So when she started having these numbing

17 sensations, just a few, I took her to her primary care

18 physician. He referred her on to a neurologist. And

19 the neurologist, we went to see him. He took a look

20 at her. He had only seen her once, and he told me

21 that Robyn had a rare form of migraine -- not a

22 migraine headache, but a rare form of migraine which

1 is -- causes numbing sensations. And this particular

2 migraine is a hemiplegic migraine.

3 Well, he then prescribed her Zomig and

4 Depakote, which I knew nothing about either drug. And

5 I even asked him. I said don't you think you need to

6 do an MRI to be sure. He said, oh, no, I would not

7 recommend the MRI. I've seen this before.

8 So -- and I just want to stop here for a

9 minute. One of the things I -- after all this

10 happened, I did my research because I wondered why

11 would he have done this to my child. And I found out

12 that for African there's a disproportionate

13 -- it -- the healthcare is disproportionate for us.

14 I found out one key point is that there are

15 times that doctors will not send us on for further

16 testing. So what this doctor did, instead of sending

17 my daughter on for further testing -- and even

18 accounting for economical differences because we had

19 two insurances -- she had my insurance, and she had

20 her father's insurance. So there was no reason. You

21 know, we were not on state-funded anything. There was

22 no reason for him not to send her on. But he decided.

1 He looked at her. He put her in a box and said Zomig

2 and Depakote.

3 Now, I later found out that Zomig is used

4 for migraine headaches only after it's been

5 established that this is a patient with migraine

6 headaches. He had just seen her. She hadn't had a

7 headache.

8 Depakote is for psych reasons and I think

9 seizures and manic depression, not for numbing

10 sensations. He didn't tell me this. He gave her a

11 drug for everything but what she was having issues

12 with.

13 So my dear Robyn, the honor student, the

14 track and basketball player, was declared brain dead

15 October 9, 2007. And I was devastated. Like I said,

16 we had just moved into our new home. Everything was

17 going good. We go to this doctor October 1st. He

18 gave her a drug.

19 October 4th, she's having a massive stroke.

20 I take her to the emergency room. The hospital still

21 -- they're going on what he says. She lays there for

22 11 hours or 12 hours before they even diagnose a

1 stroke because they're still looking at a migraine

2 headaches, which she never had.

3 So we're airlifted out of there, and we're

4 taken to Salt Lake City. We get there, and they tell

5 me, okay, her skull has to come off and she can stroke

6 again and die, you know. Seventy-two hours, if her --

7 if the swelling doesn't start to recede, there's no

8 hope. Her swelling didn't recede. She's declared

9 brain dead.

10 I tell the doctors no. No, she's not brain

11 dead. I prayed. She's not brain dead.

12 So she comes out of it 30 days later. But

13 then we're told that she'll never walk, talk, eat.

14 She'll have no quality of life. So it took -- it

15 takes us five months in the hospital.

16 And I'm telling you all this because I want

17 you to know what a family actually goes through.

18 Five months later, we go home. But I go

19 home with a 13-year-old newborn because the only thing

20 she can do is pick up a fork. So I'm told Robyn

21 should be put in a long-term facility, but I tell them

22 no because she wasn't born that way. That would

1 destroy her.

2 So I take her home. So I take her home, and

3 I lose my house. I can't work. My boys have to cut

4 back on all their activities. And so we're totally --

5 our lives have been turned upside down.

6 So in 2009, my ex-husband, he comes to me

7 and tells me, well, you know, you really need to

8 consider whether or not to file a medical malpractice

9 lawsuit. But I've gotten past this, and I really

10 don't want to relive it. And I tell him no. But then

11 he tells me it's for Robyn. So I said okay, I'll do

12 it.

13 We get into the lawsuit, and I don't realize

14 the network of corruption I'm in in Idaho. The

15 attorney we were using was actually working with the

16 doctors, and I didn't find out until six months prior

17 before the date for the trial.

18 So in May of 2012, he tried -- he undermines

19 me. He paints me at -- my attorney paints me as a

20 misguided mother. And this is so no one will look at

21 the records because, of course, after an attorney

22 paints you as misguided, who's going to take your

1 case? No one, especially me, an African-American

2 mother in this predominantly White Idaho Falls town

3 and these White males that I'm standing against

4 because I realize now that they've all undermined my

5 child's case.

6 So I appeal to the judge on the case when I

7 realized they've changed her medical records now, and

8 now she has a history of migraines, which she never

9 had and which was easy to actually look at the

10 evidence because Robyn had -- she loved school. This

11 doctor put in her records that she had missed days out

12 of school for a migraine headache. None of this could

13 be substantiated.

14 So -- but they could not have anybody look

15 at those records. So I'm painted as misguided. They

16 lie on the expert witness. They retain him for the

17 case, and they tell me that there is -- that he

18 refused to testify, that there was no testimony. But

19 when I refuse to dismiss the case -- and I took it on

20 myself because I could not find anybody. I ordered a

21 book and started filing myself.

22 I then find out that the eight-page

1 testimony existed and that this expert concluded that

2 this doctor took away any chances of my child having a

3 normal life by giving her these drugs.

4 So I go to the judge on the case, and I tell

5 him, you know, my attorney's working with the defense

6 attorney. Please investigate this. He wouldn't.

7 I then research and find that they've

8 crossed a criminal code in Idaho. So I tried to go to

9 the county prosecutor because that's who I was told by

10 the Attorney General's Office to go to. And they tell

11 me I have to go to the police. Well, the police

12 refused to take a report.

13 Then I go to the mayor and asked the mayor

14 to help me get the police to take the report. The

15 mayor asked for the city attorney's advice. The city

16 attorney in a letter that I wasn't supposed to get

17 says that it's not proper to prosecute this doctor.

18 Well, I also later find out that this doctor

19 is on this initiative in Idaho Falls along with the

20 hospital that she laid in for 12 hours before they

21 diagnosed a stroke. And they're getting ready to get

22 a Gold Seal from Joint Commission. And guess what it

1 is on? Early intervention of stroke care. So they

2 could not have her case going forward. So they kill

3 her case.

4 I also go to -- I write the representative.

5 I write the governor. I write -- oh, gosh, everybody

6 that I can appeal to I appeal to. I write the

7 President of the United States. I write the U.S.

8 Justice Department.

9 And this is the letter that I received from

10 the Justice Department. Now, this is so disconcerting

11 because here I write them a letter. I send them all

12 the evidence, and they send me back a form letter

13 that's not completely filled out. The lady's name

14 that's stamped on there from the Department of Health

15 and Human Services, I found her on LinkedIn. She

16 hadn't worked there in five years. Really?

17 So this is what happens to me and my family.

18 And I know that it's not just us. I know there's

19 other families dealing with the same thing.

20 So if you relax the rules, it'll just make

21 it that much harder for people like me, for people who

22 end up with these doctors. And not all doctors are

1 like this, but there are a lot that are. There are a

2 lot that are out there killing people. And that's

3 what you need to protect us from -- not the ones who

4 do the right thing, but the ones who do the wrong

5 thing.

6 So that's why we're here today. And I'm

7 going to let Robyn come up and say …

8 MS. R. EDWARDS: My name is Robyn Edwards.

9 I am a survivor of an off-use of Zomig and Depakote.

10 On October 9th, 2007, I was declared brain dead by a

11 medical team of doctors due to a massive stroke.

12 The neurologist prescribed the drugs -- who

13 prescribed the drugs took away any chances of me

14 having a normal life. I have my dreams ripped away

15 from one day -- I had -- and dreams ripped -- and

16 dreams -- he ripped away any chance -- he ripped away

17 my dreams from one day attending . I

18 was an honor student who loved math. I was one of the

19 fastest runners on my track team who took -- and took

20 them to conference.

21 I stand before you pleading do not loosen

22 your standards regarding the off-use label of drugs

1 because I don't want another child to suffer the same

2 thing I did.

3 Thank you.

4 MS. KUX: Thank you very much.

5 Any questions?

6 Thank you both very, very much for coming.

7 Our next speaker is Ms. Lisa Gill from

8 Consumer Reports.

9 MS. GILL: Thank you, Committee, for letting

10 us speak today. I'm here on behalf of Consumer

11 Reports. These are some amazing stories, and I have

12 my own but in a different kind of way.

13 Consumer Reports is an 80-year-old non-

14 profit organization that tests the safety and efficacy

15 of hundreds of consumer products, including cars,

16 refrigerators, lawn mowers, and gas grills. Through

17 our 10-year-old Best Buy Drug program, of which I am

18 the editor of, we also evaluate the comparative

19 effectiveness, the safety, and even the price of

20 hundreds of common medications to treat dozens of

21 disorders and conditions.

22 Consumer Reports accepts no advertising or

1 sponsorship. Our work is supported entirely by

2 individual subscribers to our website and our

3 magazine, and we have about 8 million subscribers.

4 Our work is also supported by individual donors, and

5 we don't accept any corporate donations.

6 The Best Buy Drugs program, specifically,

7 though, is supported by a grant. And it's from the

8 state's Attorney Generals' Consumer and Prescriber

9 Education Grant Program, which is funded by a multi-

10 state settlement of consumer fraud claims regarding

11 the marketing of the prescription drug, Neurontin.

12 But Consumer Reports has covered medications

13 since its first printed issue in 1936, which included

14 a story looking at the health claims of Alka-Seltzer,

15 which at the time we determined simply did not live up

16 to its hype.

17 So here's my story. Before my time at

18 Consumer Reports, I was the editor for a retail

19 pharmacy trade publication. And part of my job called

20 for me to ghost write and edit continuing medical

21 education, also known as CME for doctors, and for

22 continuing education, known as CE for pharmacists. I

1 also developed education grant requests that were

2 submitted to pharmaceutical companies.

3 For regular listeners out there, it's good

4 to know that doctors, nurses, and pharmacists must

5 earn annual continuing education credits to keep up

6 their medical license in their state, and that's what

7 I worked on. And I can assure you that the mechanism

8 for off-label communications between drug companies

9 and prescribers already exist.

10 My biggest projects involved work that

11 discussed the use of drugs like Risperidone and people

12 with dementia in nursing homes or Quetiapine in

13 children who were disruptive in the classroom or at

14 home. Both were off-label uses that we know now,

15 along with other atypical antipsychotics, can

16 substantially put people at risk for a slew of adverse

17 events, including death. And the trade-off is limited

18 or no benefit.

19 I am embarrassed to say, but we used terms

20 like emerging therapies; or advancement in clinical

21 practice; and this one is the worst -- expanding your

22 treatment armamentarium. And that was -- those were

1 code for off-label -- to describe off-label drug uses.

2 We also relied on a treasure trove of

3 published studies about these off-label uses conducted

4 by key opinion leaders, or KOLs, as we called them,

5 who received funds from drug companies to study these

6 uses and then were paid consulting fees by the same

7 companies to work on our continuing medical education

8 projects that communicated these new and off-label

9 uses.

10 So my point here is just to assure you that

11 this mechanism definitely exists. It's a well-oiled

12 machine. And for a time, I was part of that machine.

13 So I come to Consumer Reports with an

14 unusual background and pretty deep insights into how

15 the flow of money moved through the legal drug system

16 between pharmaceutical manufacturers, insurance

17 companies, pharmacy benefit managers, wholesalers,

18 retailers, and the public and how companies work to

19 expand the market through off-label uses for their

20 products and their drugs.

21 So today with that knowledge, I am lucky.

22 And I get to focus on the consumer side of this

1 equation, and I'm committed as part of my work to

2 assuring people can make clear choices about

3 affordable, safe, and effective treatments and have

4 access to those treatments without going bankrupt in

5 the process of -- and also making sure that they don't

6 risk unnecessary harm.

7 We know that drugs prescribed off-label have

8 at least two problems. And based on a recent analysis

9 published in the Journal of the American Medical

10 Association -- it's been referenced several times

11 throughout these proceedings, but it's excellent to

12 bring it up again. The first problem is that more

13 than 80 percent of prescribing is not backed by good

14 science.

15 And the second -- maybe not even a surprise

16 so much. The second problem is that patients who are

17 -- who take medications that have been prescribed off-

18 label are far more likely to experience harm. Off-

19 label prescribing, as we have learned, can put sick

20 people in precarious and vulnerable spots.

21 So in preparation for this hearing -- and

22 this is -- I want to mention this for sure. Consumer

1 Reports conducted a nationally representative survey

2 of American adults just a few weeks ago. We called

3 more than 1,000 people and asked them about their

4 expectations in the medications that they take. And

5 let me assure you, Committee, that consumers heavily

6 rely upon the regulatory might and the oversight of

7 the U.S. Food and Drug Administration. They rely on

8 your Agency as the arbiter of safe and effective

9 medications. And honestly, it's an awesome

10 responsibility.

11 Here are five important points I wanted to

12 convey that people told us were of very high

13 importance to them. The first is 86 percent of people

14 told us that they -- it's extremely important to them

15 that they know of all the medications' possible side

16 effects and any other risks.

17 The second thing -- 83 percent told us that

18 they also want to know how well medication is expected

19 to work.

20 Third, 80 percent said that they would --

21 not only do they want to know how well it works and

22 how safe it is, they'd really like to know how well it

1 works compared to other treatments.

2 Fourth, three-quarters of people said that

3 it's very important to them that a medication that's

4 been advertised for -- to be used in a certain

5 condition, that that is approved -- that use is

6 approved by the FDA. That's really huge.

7 And the fifth and final thing people told us

8 -- 60 percent of people said that it was very

9 important that any advertising or promotion of an off-

10 label use is actually FDA-approved, the advertising or

11 marketing itself.

12 Now, I'm going to switch gears. For

13 listeners out here who may or may have not read the

14 preparation documents for this meeting, I'd like to

15 quote from the opening paragraph in the Background

16 Section of the Federal Register Notice that sets us up

17 for these discussions.

18 And I quote, so, "The FDA is responsible for

19 regulating medical products under the Federal Food and

20 Drug and Cosmetic Act, the FD&C Act, and the Public

21 Health Services Act, also known as the PHS Act, as

22 well as all relevant implementing regulations."

1 Collectively, the FDA authorities is what that is

2 called. Here's the important part. "To promote and

3 protect the public health by," helping us -- "helping

4 to ensure that these products are safe and effective

5 for their intended use."

6 This is -- my next part's a reflection on

7 the questions that you asked. There were some good

8 questions, but I just want to say many people out here

9 may not realize that speakers and people who were

10 asked to comment were asked to look at eight different

11 things. And here's my concern. Many of them were

12 designed to figure out a way to offload this off-label

13 responsibility to either drug companies, payers,

14 medical journals and that it's over the decision-

15 making power of doctors or, worse, the sick patient or

16 family members.

17 Given that the responsibility -- giving that

18 responsibility to drug companies in the hope that they

19 might be incentivized to do studies so that insurance

20 companies and pharmacy benefit managers will include

21 their drug in a formulary -- essentially, pay for the

22 drug -- or the hope that drugs, overwhelmed by high

1 volumes of patients and medical information, can wade

2 through drug company materials to make off-label

3 prescribing decisions is not only bad medicine but, I

4 would argue, is a violation of the public trust and

5 social contract that the FDA holds with the American

6 public.

7 My final thing that's important to mention -

8 - one out of every five prescriptions is written off-

9 label. Our national telephone survey told us --

10 people told us only 6 percent had ever been told that

11 their medication was for an unapproved use. And

12 what's even more concerning, two-thirds of people said

13 that if they had been told, they would not have taken

14 the drug.

15 Thank you very much.

16 MS. KUX: Thank you very much.

17 Questions, Panelists?

18 Dr. Califf?

19 DR. CALIFF: I'll defer. Someone else had a

20 question. I'll defer and follow up.

21 MS. DAVIS: Thank you.

22 So my question is as part of the comparative

1 effectiveness research you do in the Best Buy Drug

2 program, I wonder if -- is part of that in -- if you

3 look at any therapy areas where there might not be

4 approved treatments and, if so, what you're looking

5 for in terms of the evidence that you would evaluate

6 before you would provide recommendations to consumers.

7 MS. GILL: Certainly. And I think I would

8 agree with almost all speakers. More research does

9 need to be done, comparative effectiveness research,

10 for many people out here may not realize most drugs

11 are studied compared to a sugar pill or a placebo.

12 That's actually how they get approved.

13 We try to look at studies where an active

14 ingredient is compared with another active ingredient

15 and compared with the placebo. That kind of research

16 actually is under threat. There's not a lot of it out

17 there, and a lot of funding for it has disappeared.

18 We are always actively looking for it.

19 So actually, lack of comparative

20 effectiveness evidence is a problem. And it's an

21 essential tool, I think, to help regulators like the

22 FDA along with medical societies and consumers and

1 doctors make those good decisions.

2 MS. KUX: Dr. Califf and then Tom.

3 DR. CALIFF: I have four questions. So I'll

4 try to -- and I mean, I think in some ways we've

5 gotten a common message from this panel. So some of

6 these are pretty quick.

7 Would you say that everything you said also

8 pertains to devices, not just drugs?

9 MS. GILL: I'm sorry. Could you repeat that

10 question into the microphone?

11 DR. CALIFF: Would you say that what you've

12 discussed today pertains to devices and not just

13 drugs?

14 MS. GILL: Oh, absolutely, yes. My focus --

15 it -- we -- it definitely applies to devices as well

16 as drugs. My focus as the editor of Best Buy Drugs

17 program, I'm very drug-focused. But Consumers Union

18 and Consumer Reports is extremely concerned about the

19 impact of your decision-making on device and device

20 manufacturers and the --

21 DR. CALIFF: I think it's helpful. And any

22 written comments you send, please make that point.

1 MS. GILL: Absolutely. Thank you.

2 DR. CALIFF: It's helpful.

3 The second question is are the results of

4 your survey publically available.

5 MS. GILL: Yes, yes. We have an article

6 that was published yesterday. We also have the full

7 results that we will be submitting as part of our

8 written commentary.

9 DR. CALIFF: Great. Third, we heard a lot

10 yesterday in particular about First Amendment rights.

11 And this is a hard question to answer succinctly. But

12 what would your response be to the arguments made

13 yesterday about First Amendment that that's a

14 fundamental -- it's called First Amendment for a

15 reason. It's first.

16 MS. GILL: Sure. Sure. So I'm -- just to

17 qualify, I'm not an attorney. I'm a journalist, which

18 is sometimes even worse.

19 But the important thing is we have cited --

20 at least we've been in agreement with Public Citizen

21 that these cases deserve further in-depth review as to

22 how they're being interpreted. There is a lot of room

1 for interpretation. We would question and at least

2 ask you to look deeper at that and make sure that you

3 are not misinterpreting or that there is another

4 pathway outside.

5 DR. CALIFF: Just two more. You're being

6 very good about succinctness, so I don't think we're

7 going to take up too much time.

8 Did you assess in any way in the survey

9 whether people would be willing to participate in

10 clinical trials --

11 MS. GILL: No. You know, it's a good

12 question, and I actually think that we could

13 absolutely ask that for future surveys. What we were

14 really trying to understand is how do people see the

15 role of the FDA. Do people realize that drugs are

16 used off-label -- in other words, for unapproved uses?

17 Most people, obviously, had no idea. Their doctors

18 also did not communicate that.

19 So the issues with clinical trials I think -

20 - we treat it as a separate issue.

21 DR. CALIFF: And then the last one -- and

22 this -- I hope you understand I'm not trying to be

1 defensive here about some of the things you said. But

2 we do have this issue of practice of medicine versus

3 the role of the FDA and the assigned rights of

4 physicians by society. How do you put that in

5 perspective with some of the things that you said --

6 MS. GILL: Well, I mean --

7 DR. CALIFF: -- about the role of the FDA?

8 MS. GILL: Sure. So I'll -- I can try to

9 answer that by saying, you know, physicians have a

10 right, and they -- they're -- it's legal for them to

11 prescribe any drug that they see fit for a specific

12 patient or a patient's condition. I don't think --

13 that is -- we're actually going to leave that on the

14 table. We don't want to address -- we don't want to -

15 - we're not taking that issue on, and I don't think

16 we're trying to change that, necessarily. I think

17 that patient and prescriber relationship is important.

18 In terms of medical practice, I think what

19 we're really trying to talk about is the need for more

20 education, the need for greater transparency around

21 off-label, both off-label -- the safety, the efficacy,

22 and potential consequence, especially other

1 treatments. And it get -- it kind of gets back to the

2 comparative effectiveness information that we're

3 lacking.

4 DR. CALIFF: Just quickly based on what you

5 said, you're not -- then you're not advising that we

6 swoop in on practicing physicians for their off-label

7 prescription --

8 MS. GILL: No. I would say we would want to

9 arm them with better information and also make sure

10 the patients have clear communication, that there's

11 clear communication, there's clear understanding that

12 a medication is being either -- even promoted or

13 prescribed for an unapproved use. That's what we

14 heard very clearly, I think, in our national telephone

15 survey results.

16 MS. KUX: Tom had a question.

17 Tom?

18 MR. ABRAMS: You mentioned it would be

19 beneficial to have more research done. Any

20 suggestions how we as a society can encourage more

21 research and more clinical studies?

22 And then what's your thoughts about

1 communication of those results? At what point should

2 they be communicated, to who, and in what fashion?

3 MS. GILL: To your first question, you know,

4 getting things on the national agenda can go beyond

5 the FDA. And I think that was mentioned earlier by

6 Kim. You know, whether it goes to the NIH or it

7 becomes an institute of medicine, a sort of key

8 priority area, we've done a lot -- think about the CDC

9 has done a lot of work on antibiotic resistance and

10 overuse of opioids.

11 Off-label prescribing and off-label

12 communications, I think, could be one of those

13 potential areas. But it requires, I think, a

14 concerted effort possibly beyond just the Agency. And

15 I think that would be an important thing. Considering

16 that when you think about spiraling out of -- you

17 know, sort of out of control medical costs for

18 individuals and for health systems, inappropriate use

19 of medications is -- falls squarely on that.

20 And can you repeat your second question,

21 please?

22 MR. ABRAMS: Yeah. Once we have data on

1 off-label uses, how should that be communicated? And

2 what different phases to different groups does it

3 become publically available? What standards are put

4 in place for that?

5 MS. GILL: I -- we can address that in our

6 comments. Part of my goal today was just to really

7 impart upon you how the American public told us they

8 see your role as a regulator.

9 That kind of information, I will say we

10 absolutely believe it should be transparent. It

11 should be easily findable. It shouldn't be hidden

12 within drug companies, you know, in a vault somewhere.

13 A lot of information -- a lot of trial data,

14 most people may not realize, is actually not released

15 to the public. Usually, it's only positive studies

16 that wind up in medical journals. So we don't

17 actually see the full picture of a medication, and

18 that's a dangerous place to be as well. So I would

19 say full transparency.

20 And you know -- and I'll say one final

21 thing. You know, 40 percent of drug companies receive

22 or use or rely upon publically funded research through

1 the NIH. Those -- the drugs that they develop as a

2 result of that research to us, it's an investment that

3 the public has made into research, right?

4 And my logic here -- and the logic is that

5 that research, the results are ours, that we own that.

6 And by not being able to understand the full depth and

7 breadth of the risk or efficacy of a medication is a

8 scary place to be.

9 MR. ABRAMS: Thank you.

10 DR. SHERMAN: It was actually -- my

11 question's related to Tom's. And either you could try

12 now or in your comments.

13 I wasn't sure when you were talking about

14 the CME/CE example whether you were stating that there

15 is a mechanism in place already that's -- where

16 there's appropriate oversight for these types of

17 communications or whether you were suggesting that the

18 off-label promotion is going on through these

19 mechanisms or something else.

20 MS. GILL: Well, actually, it's both. My

21 main goal in describing that is that, you know, we

22 heard half a day's worth of industry testimony

1 yesterday. You know, and it sounded very dire. It

2 sounded as though doctors were unaware of potential

3 off-label uses and that they weren't getting the

4 important information that they needed.

5 And my argument is that that continuing

6 medical education mechanism is in place. It's been in

7 place for a really long time. And off-label -- what

8 is considered -- what we're talking about is off-label

9 prescribing or emerging treatments. That is a sort of

10 safe harbor of communication that exists, and it's

11 there.

12 And so to -- I find it sort of irresponsible

13 to come up and try to tell the public, well, the --

14 you know, doctors have no clue. Well, that's not

15 exactly the case. Especially in specialty areas, this

16 continuing medical education is -- like, it's

17 proliferate. I mean, it's just -- it's everywhere.

18 MS. KUX: Thank you.

19 MS. GILL: Thank you.

20 MS. KUX: Our next speaker is Dr. Yu from

21 Washington Advocates for Patient Safety.

22 DR. YU: Good morning. First of all, I

1 would like to thank the FDA for provide the public a

2 opportunity to share the perspective from all

3 stakeholders, in particularly for the patients, as you

4 have heard some stories.

5 My name is Yanling Yu. I'm a researcher at

6 University of Washington from Seattle. I'm also a

7 member of a consumer report patient safety network. I

8 also serve on the FDA Pulmonary and Allergy Drug

9 Advisory Committee (sic). But I'm here to speak as an

10 individual citizen. I have no conflicts of interest.

11 Of the many issues involved the

12 manufacturers’ communications off-labels, I would like

13 to focus my testimonies on patients' perspectives of

14 why regulating off-label communication is so critical

15 to patient safety.

16 First, I would like to share some patient

17 stories as briefly can have shared with you. Black --

18 Lewis Blackman (ph), a healthy, 15-years-old was

19 prescribed a course of Toradol to relieve his pain.

20 Lewis's family was never told the drug was off-label

21 and never approved by FDA for children his age. And

22 it wasn't approved for children. Lewis died of

1 internal bleeding caused by the drug.

2 Dr. Keith Blair (ph), a retired dentist, was

3 hospitalized for back pain. He was given Haloperidol

4 and Risperdal as a chemical restraint (ph) when in a

5 hospital, despite he was lucid. No one told Dr. Blair

6 and his family that this off-label use was not

7 approved by FDA and carries significant risk,

8 especially for elderly. He died after suffered the

9 typical side effect of those two antipsychotic drugs.

10 Reba Golden (ph) and Joan Bryant (ph) were

11 both injected with a bone cement into the spine to

12 relieve their back pain. Blood clots killed both of

13 them after the material contacted with their blood

14 stream. The patient was never told that such use is

15 off-label and FDA has prohibited its use in spinal

16 surgery.

17 Xingxun Yu (ph), an 81-years-old gentleman,

18 was give four dose of Diamox. The way the doctor used

19 the drug is not approved the FDA. The drug

20 information lists this particular indication as

21 unlabeled and investigational. And there were

22 warnings for contraindications for his medical

1 condition. In fact, there's not enough safety data

2 that shows this off-label is safe. According to the

3 (inaudible) review, Xingxun died of multi-organ

4 failure after reaction to the drug, and Xingxun is my

5 father.

6 This is just five example of patients, and

7 as you've heard other patients just testify. There

8 are many, many more patients have been harmed or even

9 killed by unsafe, off-label use.

10 Based on these patients' experience, I have

11 serious concerns relating to off-label uses and their

12 regulation. I recognize that off-label is legal in

13 the United States, and it can be beneficial when used

14 in a safe, sound -- with safe, sound evidence.

15 But a study has showed that a disturbing

16 statistic, as mentioned yesterday and today, that is

17 73 percent of off-labels has little or no scientific

18 support. For those unlucky patients, including my

19 dad, this is no better than playing Russian Roulette

20 on them because a recent showed that off-label use

21 increases the rate of adverse event -- drug events by

22 74 percent when off-label use lack of strong

1 scientific support, in particularly for patient with

2 vulnerability.

3 However, despite the lack of scientific

4 support for off-label uses and their increased risk

5 for ADEs, rarely patient were told when the doctor

6 decided to use off-labels. Most patient believe that

7 the drugs and device approved by FDA to be safe before

8 doctor can recommend them. That is not true. None of

9 the families in the story I mentioned were told the

10 treatment was off-label and there are particular risk

11 to them.

12 But patient need that information to

13 consider for themselves the additional risks versus

14 the benefit and the medical uncertainties associated

15 with off-label use. Unfortunately, many doctors don't

16 know or don't have the time to check FDA approval

17 status either for each drug indication. In a national

18 study, over 40 percent of physicians believe that

19 their off-label prescription have been approved by

20 FDA, despite uncertain drug efficacy and no supporting

21 evidence.

22 So what is left for the patient is a huge

1 regulatory gap to ensure them their safety and their

2 being informed. Now, I fear the gap may grow even

3 wider, which may have far-reaching impact on those

4 unsuspecting patients and subject them to more unsafe

5 off-labels, if we lose regulation on off-label

6 communications.

7 I understand the recent federal ruling such

8 as that off-label promotion is protected free speech

9 as long as the communication is truthful and not

10 misleading. But even truthful communications can

11 still be misleading to patient and even to providers

12 if only side of story is told or the research trial of

13 high quality.

14 I already told you story of those five

15 patient, including my dad, who died because inadequate

16 information that have been deemed truthful and is a

17 current court ruling. But all of them lack of

18 scientific evidence support.

19 So to narrow the regulatory policy gap, I

20 believe that FDA should not loosen, but tighten its

21 regulation on off-label communications. It is crucial

22 for FDA to maintain this regulatory authority and

1 fulfill its purpose to protect the public safety using

2 quality research and clinical trial to ensure the

3 safety and the efficacy of medical products is a gold

4 standard and should not be eroded.

5 The FDA should also update on its website

6 the guideline to healthcare providers about off-label

7 use of a market medical products that guidelines

8 should recommend informed consent and share decision-

9 making.

10 Lastly, I think the FDA should aggressively

11 foster a national off-label reporting and tracking

12 system such as a building on the existing FDA Sentinel

13 Initiative. The reporting should include the intended

14 use for each off-label use, diagnosis code, gender,

15 and age. This will enable FDA to monitor and assess

16 risk of certain off-label uses for public safety to

17 ensure timely warning or remove products off the

18 market.

19 Manufacturers -- lastly, I will say

20 manufacturers has great interest investing off-label

21 use for marketing. So it would be logic to require

22 them to submit data from off-label use for FDA-

1 approved products as part of a post-marketing

2 surveillance requirement.

3 I believe these regulatory policies are

4 essential for FDA to strike a balance between the need

5 to provide certain patients access to off-label

6 products and the need to protect the public safety, a

7 paramount duty for FDA.

8 I thank you for the opportunity to testify

9 here.

10 MS. KUX: Thank you very much.

11 Panelists, any questions?

12 Dr. Califf?

13 DR. CALIFF: I was very interested in your

14 description of collecting data about off-label use.

15 And you know, after many years of working in a big

16 health system, one of the hardest things to get is the

17 reason why the doctor prescribed the medication.

18 I'm wondering if you've had discussions with

19 medical groups about this because, in general, they've

20 been very opposed, citing increased workload and other

21 issues in requiring that information in prescribing.

22 Have you discussed this with physician or other

1 practitioner groups?

2 DR. YU: Yeah. I think there should be

3 right now -- you know, I'm a scientist, too. I look

4 at the data. And I just felt if you don't have data,

5 you don't know what's going on. So we first have to

6 look at the data.

7 As far as how to collect the data, I

8 shouldn't -- we -- I think FDA should encourage all

9 stakeholders like physicians, like health providers

10 and to require them. Actually, right now, they --

11 base -- it's based on voluntary reporting data. But I

12 think it should have a requirement to submit it -- the

13 outcome, the indication they prescribed the drug.

14 Is that what the questions of you asking?

15 DR. CALIFF: The question was have you found

16 any group of providers or physicians who are in favor

17 of this.

18 DR. YU: I actually -- before I came over, I

19 spoke to a physician, a good friend. And he really

20 supported about saying that should support that, you

21 know, to contribute the data. And I think that, you

22 know, if you look at FDA FAERS database data and also

1 Sentinel Initiative, there are reportings from

2 physicians. It is not many.

3 And so I think, you know, to build a

4 national database that I think is so critical,

5 especially given the talk about the children that are

6 facing in special disease -- with special disease and

7 disorders -- and they have a huge percentage of a drug

8 which prescribed as off-label. And if we don't know

9 how those drugs really react to how many adverse

10 events out there, we really don't have any sense about

11 how emergency -- emergence to the public health and

12 safety. And we should involve all the stakeholders to

13 get involved with this.

14 Did I answer your question?

15 DR. CALIFF: I think you did. And my --

16 again, just to articulate, my concern and hope is --

17 I'll just articulate. My hope is that you'll spend

18 time with physician groups to help get them on board

19 because they're almost uniformly opposed to this, in

20 my experience. I'm totally with you on the data, but

21 that was really -- I think you answered my question.

22 DR. YU: Yeah. I think maybe put an

1 incentive into it. You know, I don't know what is the

2 incentive for this.

3 And also, another point I just want to bring

4 up -- patients really know what's happened to their

5 body. They know something's wrong. They know there's

6 adverse events, as we've heard all the stories.

7 I think that this database should also build

8 in the patient reports. I think FDA has been on that,

9 has think about, oh, maybe already building database

10 with the public input. I think that should be a part

11 of the system.

12 MS. KUX: Other questions?

13 Rachel?

14 DR. SHERMAN: This -- we've talked a lot

15 about lack of data. But -- and we haven't talked as

16 much about, if there are data, whether it's getting

17 into the labeling and, if it isn't, why not. So this

18 is really for all the panelist may perhaps think about

19 it in your comments. I mean, FDA owns some of that,

20 but one could argue so do the manufacturers.

21 So when you're thinking about incentives --

22 and you briefly touched on this -- a post-marketing

1 commitment, a registry -- I mean, how do we not only

2 address the evidence gap but then address the label

3 and communications gap?

4 DR. YU: Let me rephrase your question.

5 Your question is how do we address the labeling

6 communications question. Is that right?

7 DR. SHERMAN: Well, it's both. It's the

8 evidence gap. And I thought you hinted at perhaps for

9 common off-label uses. Could there be either

10 incentives requirements such as registry?

11 And then the second part of that is if part

12 of the evidence gap has been addressed, do we still

13 have a problem if we're not communicating it through

14 the mechanisms we have in place. And why -- how might

15 we address that?

16 DR. YU: I can think about the questions and

17 then write any in. But I think that's a very good

18 question. Collect evidence and then address the gap,

19 as is the best approach.

20 DR. SHERMAN: Thank you.

21 MS. KUX: Thank you very much. Thank you.

22 DR. YU: Thank you.

1 MS. KUX: Our next speaker is Dr. (sic) Jack

2 Mitchell, Patient, Consumer, and Public Health

3 Coalition.

4 MR. MITCHELL: Good morning. I want to

5 thank FDA and its distinguished senior officials for

6 holding this meeting and for inviting all points of

7 view to be heard. We very much appreciate our

8 opportunity.

9 I'm Jack Mitchell, and I'm the director of

10 Government Relations for the non-profit National

11 Center for Health Research, which performs public

12 health research and conducts patient advocacy.

13 This morning, I'm speaking on behalf of the

14 many members of the Patient, Consumer, and Public

15 Health Coalition, to which NCHR belongs and helps to

16 coordinate. This coalition includes both large and

17 small non-profit organizations across the country that

18 are united to ensure that medical treatments are safe

19 and effective and to enhance the scientific and public

20 health focus of the FDA. We represent millions of

21 patients, consumers, researchers and medical

22 professionals.

1 Our coalition has opposed previous efforts

2 to allow the promotion of off-label use, and we still

3 strongly oppose it.

4 There are, of course, valid reasons to

5 prescribe treatments off-label. Many drugs are

6 prescribed off-label as a common accepted practice.

7 However, doctors and patients should discuss the use

8 of these treatments with a clear understanding of the

9 level of medical evidence, the doctor's reasoning, and

10 the potential risks.

11 Earlier, we spoke of informed consent and

12 what form should that take. Dr. Califf asked a

13 question about that. We believe that patients should

14 have informed consent of off-label use, which includes

15 a piece of paper that explains that the product is not

16 approved by the FDA for the indication that the

17 product is being prescribed for.

18 It should also include a discussion of what

19 that means concerning the lack of objective evidence

20 that the benefits outweigh the risks for most

21 patients. That is the critical calculus that FDA

22 always must balance and constantly struggles with,

1 usually very well.

2 We are concerned that the FDA does not have

3 the resources to monitor such off-label promotion and

4 patients will therefore be harmed. In our view, off-

5 label promotion has one primary goal besides the

6 possible patient care. The real goal is to increase

7 the use of medical products for conditions and

8 indications for which this product is not approved by

9 the FDA. It is not approved because the company is

10 not adequately or a sponsor has not adequately proved

11 to the FDA that the product is safe and effective for

12 that indication.

13 The result of that can be that the patients

14 may be more likely to have prescribed treatments that

15 are not effective or safe for their specific

16 condition. Patients may also be more likely to have

17 prescribed treatments that may be more likely to harm

18 rather than help them.

19 It is also impossible for FDA or any other

20 agency to ensure that off-label communications are

21 uniformly truthful and scientifically sound in all

22 cases. That would be an extremely resource-intensive

1 task for an agency which we all know has its resources

2 stretched to the limit on an almost daily basis.

3 Representatives from our coalition testified

4 at FDA advisory committees regarding medical products.

5 Some of these products initially looked promising in

6 the company's presentation trials. But then expert

7 FDA reviewers identified key problems that raised

8 major concerns about the study and its underlying

9 data.

10 In other words, the entire FDA process is

11 based on the sound assumption that a sponsor's

12 analysis is not always unbiased, nor of sufficient

13 scientific quality to merit FDA approval. This is why

14 we believe that the critical importance of FDA's role

15 and why we oppose the promotion of medical products

16 for off-label uses.

17 Now, as I mentioned, off-label uses are

18 already widespread and commonplace for some drugs,

19 and, in fact, a significant portion of prescriptions

20 are off-label. Unfortunately, research shows that

21 off-label use has increased the number of adverse

22 events. If promotion of off-label usage is allowed,

1 we believe more patients will be inevitably harmed.

2 Increasingly, FDA is sometimes approving

3 drugs and devices based on smaller somewhat

4 preliminary studies. In the case of medical devices,

5 the vast majority are not required to do any clinical

6 or human trials for approval. Frequently, the

7 apparently promising results of an exploratory study

8 or clinical experience fail to be confirmed when

9 further testing is done in a larger controlled trial.

10 Sponsors already have few, if any, incentives to

11 robustly test their product once it is on the market

12 either for its approved indication or for other

13 indications.

14 Some observers have suggested that the

15 increased transparency, or data sharing, about

16 clinical trials may allow practitioners and patients

17 to evaluate clinical trials and other data themselves.

18 Supposing that there is sufficient data for groups

19 like ours to evaluate the data that is not selectively

20 released, most medical professionals and non-profit

21 organizations have neither the time nor expertise to

22 take on that kind of burden.

1 Now, those advocating, as you've heard

2 yesterday and today, for off-label promotion of

3 devices contend that such claims are protected free

4 speech and that restricting off-label promotion is an

5 unfair abridgment of that free speech. Well, I'm a

6 recovering and lapsed journalist. And as such, I'm a

7 big fan of the First Amendment.

8 But if that is true, why do industry

9 companies would settle lawsuits with patients who have

10 been harmed, insist on non-disclosure agreements,

11 which make it impossible for those patients to

12 communicate their own free speech and to communicate

13 with FDA to find out what happened to them? Why are

14 patients who settle such lawsuits so frequently not

15 allowed to speak publically about what happened to

16 them? Such restrictions, we believe, are another

17 barrier to identifying potential patterns of adverse

18 events involving medical devices and drugs.

19 Now, companies don't always have an

20 incentive to disseminate clinical trials that show

21 that their product does not work. It's relatively

22 easy to find on the internet examples of where a

1 product supposedly works on one or several or a small

2 number of patients. Such information is not very easy

3 to find when the patients were harmed because it is

4 either not published or promoted.

5 The history, I'm sad to say, of promoting

6 off-label use in the pharmaceutical world has been

7 dismal, from my perspective as a former congressional

8 investigator. The list of major violations includes

9 almost all the major pharmaceutical manufacturers.

10 Each has been successfully sued for improper and off-

11 label -- illegal off-label marketing tactics.

12 Collectively, they've been fined hundreds of millions,

13 if not billions, of dollars.

14 As former Chief of Oversight for the Senate

15 Special Committee on Aging, I've seen the devastating

16 human impact of the overuse and abuse of massive off-

17 label prescribing of antipsychotic drugs in nursing

18 homes, for which multiple pharmaceutical companies

19 have been fined hundreds of millions of dollars.

20 Nevertheless, those hefty fines and legal

21 settlements have not discouraged or curtailed these

22 activities, and many violators are repeat offenders.

1 Neither FDA nor the Justice Department, despite their

2 best efforts, has been able to curb these abusive off-

3 label practices with lawsuits and fines. It is

4 difficult to believe that the legitimizing of off-

5 label promotion for medical devices will not make

6 these type of abuses even more widespread.

7 You've heard from a number of respected

8 academic, medical, and legal experts yesterday and

9 today that off-label promotion for drugs has increased

10 risk for patients. Credible surveys cited by Consumer

11 Reports both yesterday and today tell us that American

12 consumers and patients by a large margin do not want

13 such off-label promotion permitted by FDA. And it's

14 also pretty clear from what we were told that most

15 patient -- only a miniscule percentage of those

16 patients even understand what the off-label promotion

17 means or off-label means itself.

18 You've heard a lot about that short -- the

19 shortcoming also involving the use of medical journals

20 from a variety of experts. Fraud in scientific

21 research has increased 10-fold -- as much as 10-fold,

22 according to what we were told yesterday by research

1 experts. That is very disturbing.

2 So in summary, we oppose allowing the

3 promotion of device products for off-label uses. We

4 believe there are not adequate safeguards to allow

5 such promotion to be limited to only scientifically

6 sound, complete, and unbiased data.

7 While admittedly some off-label use is

8 accepted and has positive incomes, as you were hearing

9 from patients' testimony at this meeting today and

10 yesterday, many have been harmed by off-label use.

11 The patient, Jeremy Lew, related yesterday the painful

12 details of his coming very close to death or complete

13 paralysis because a device was surgically inserted in

14 his neck, which is not approved by FDA for that

15 purpose, but which was advertised as being okay to use

16 for that purpose.

17 And so as we all know and all understand,

18 this is not an academic or legal discourse. It is a

19 decision with profound human consequences, as I know

20 are -- the FDA officials before me understand.

21 Allowing off-label promotion would conflict with the

22 risk-benefit delicate balance and tends to remove an

1 important incentive for companies to complete high-

2 quality clinical trials for new indications, which in

3 turn would produce reliable data of efficacy and

4 safety.

5 I worked in the commissioner's office at FDA

6 for seven years, and I know and I trust the expertise

7 and dedication of FDA employees. And I know that when

8 they're given the resources and the information they

9 need, they will do their jobs. We fear that this off-

10 label promotion will upset that informational and

11 resource balance. And therefore, we oppose it.

12 And I thank you very much for your time and

13 attention.

14 MS. KUX: Thank you.

15 Questions, Panelists?

16 Dr. Califf?

17 DR. CALIFF: Three questions -- only three

18 this time.

19 First is really just a request that your

20 statement that individual docs are not equipped to

21 handle information from clinical trials, to the extent

22 that you can document it in the written record, that

1 would be very helpful for a variety of reasons.

2 MR. MITCHELL: Yes, Doctor. Thank you.

3 DR. CALIFF: The second is I've asked this

4 before, but I'm interested in your group's experience.

5 And I'll just say this. In 1978, I spent a lot of

6 time trying to figure out how to ask the question why

7 did you do what you did to doctors. And it's actually

8 pretty hard to get that information.

9 But I'm interested because knowing why

10 prescriptions are written or why a device was inserted

11 would give us extremely valuable information. And

12 linked with other information like Sentinel or the

13 NEST for devices, you could really begin to get a

14 handle on this like the Canadians did in the article

15 that they wrote.

16 Do you have experience trying to see if

17 doctors would get on board with prospectively

18 recording why they wrote a prescription or why they

19 inserted a device? Have you approached medical groups

20 about this?

21 MR. MITCHELL: I apologize, Doctor. I was

22 unable to hear part of your question.

1 DR. CALIFF: Understanding why a device was

2 inserted or why a drug was prescribed is really

3 valuable information. Have you approached medical

4 groups about whether they would be in favor of giving

5 that information?

6 MR. MITCHELL: We'll certainly take that

7 under consideration. I will certainly discuss it with

8 the many members of our coalition. It's a useful

9 suggestion. We will discuss and take that under

10 consideration, sir, and let FDA know of our final

11 decision.

12 DR. CALIFF: Others have suggested that we

13 should require -- we have limitations on the way and

14 control of medical practice. So it would be helpful

15 if doctors were on board to give us that information.

16 MR. MITCHELL: We agree.

17 DR. CALIFF: The last, because I asked

18 people who were advocating on the other side this

19 question in inverse, you've talked all about the

20 negative side of off-label prescribing. Do you see

21 any possibility there's a positive side to it as

22 evidence accrues and there are patients who may have

1 problems that are --

2 MR. MITCHELL: Well --

3 DR. CALIFF: -- that are not otherwise

4 treatable within labeled indications?

5 MR. MITCHELL: Yes, sir. I do believe,

6 Doctor, that there are useful and legitimate off-label

7 prescriptions for drugs. For example, if I could give

8 one example from my experience in the Senate, the drug

9 Lucentis cures -- or helps to cure or mitigate wet

10 macular degeneration, the main cure (ph) of blindness

11 in elderly people. It was regarded as a miracle drug

12 when approved by FDA in 2006, according to NIH.

13 Unfortunately, it costs $2,000 a dose. And many doses

14 are in need for an efficacious outcome, sometimes as

15 much as 20 or $30,000 worth of Lucentis.

16 Eye doctors found that the drug from which

17 Lucentis was derived, the cancer drug Avastin, is

18 equally safe and effective according to FDA with

19 compounded off-label use, which costs $50 a dose. And

20 many eye doctors felt they could not let their

21 patients go blind who had inadequate insurance or not

22 the financial means to afford Lucentis.

1 So I believe and I tried very hard as a

2 Senate investigator to get CMS to try to reimburse

3 more off-label Avastin. I was in favor of that

4 particular -- in that particular instance because,

5 according to the HHS inspector general, it would have

6 saved hundreds of millions of dollars to Medicare.

7 And according to FDA and the studies which were

8 performed by eye doctors themselves, both were equally

9 in safe and effective. And that was confirmed in the

10 NIH-sponsored clinical trial, which performed a head-

11 to-head comparison of those two drugs.

12 So certainly, there are useful examples.

13 But I just wanted to reiterate our coalition's overall

14 concerns about the fact that we believe this would

15 overwhelm the resource and ability of FDA to keep up

16 with such dissemination of off-label promotion.

17 MS. KUX: Yes, Rachel?

18 DR. SHERMAN: I'm interested in your

19 thoughts either in now or in writing and for the whole

20 panel, particularly anyone with communication

21 expertise.

22 So a companion initiative at FDA patient

1 medication information, the -- we had Part 15 on the -

2 - a couple years ago, the notion that a patient is

3 entitled to a, if you will, high-level readable,

4 actionable, and memorable summary of the risks and

5 benefit of their product. And we did -- we have

6 struggled with the idea of the indication.

7 So if the indication lists the indications

8 and the patient is then presented with that

9 information by their prescriber, how -- what would --

10 what, in your eyes, would be optimal? That -- the

11 fact that the -- what the use -- the problem they've

12 come to the doctor for is not listed? Is that, in

13 your eyes, enough? Or should there be some of that

14 precious space used to say if your condition is not

15 listed, please ask your prescriber?

16 Any thoughts you have on that would be most

17 appreciated not just for drugs and biological drugs,

18 but also for devices either that we would use

19 ourselves or someone would use on us.

20 Thank you.

21 MR. MITCHELL: If I may, that's another

22 question I'd like to take up with the coalition

1 members and make as part of our written submission to

2 answer your question and the other question that I

3 deferred because I think the fairest thing would do to

4 -- to be to communicate with the coalition

5 representatives who sent me up here today.

6 DR. SHERMAN: That'll be great. Thank you.

7 And then we can also make sure that the

8 people who are running that initiative would see the

9 same information. Thank you.

10 MR. MITCHELL: Certainly. Thank you very

11 much.

12 MS. KUX: Thank you.

13 Our next speaker is Dr. Diana Zuckerman from

14 the National Center for Health Research.

15 DR. ZUCKERMAN: Thank you very much.

16 I understand I have a few extra minutes

17 because Dr. Rebecca Jones is unable to be here today,

18 and I am going to be including her perspective in my

19 remarks.

20 I want to start out by saying I've been to a

21 lot of FDA meetings over the years, and this is

22 actually the best one I've ever been to in terms of

1 the questions that are being asked by the panel. And

2 I really appreciate the clear commitment that you have

3 to hearing everyone and making sure you understand

4 what they have to say. So thank you.

5 My perspective today is as someone trained

6 in and , ends up to be kind of

7 a good background for this because I'm going to try to

8 take the information that I have as a scientist, but

9 also the information that I have working with patients

10 to put those two strains together on this very

11 important issue.

12 My perspective also comes from having been a

13 researcher and faculty member at Yale and Harvard and

14 also a fellow at the Center for Bioethics at the

15 University of Pennsylvania. I'm also a board member

16 of the Alliance for a Stronger FDA and the Reagan-

17 Udall Foundation. So again, I'm going to combine

18 those perspectives in policy and science and also

19 working with patients.

20 The National Center for Health Research is a

21 think tank, and our focus is on a wide range of health

22 issues and, particularly, the quality of medical care

1 and how to prevent serious diseases as well.

2 I'm going to start out with a couple of

3 slides if I can figure out what I'm doing. Okay.

4 Here we go. So I just have a couple of slides just

5 because you've heard a lot of talking. And I think

6 sometimes pictures are helpful.

7 So I'm just going to give a small example of

8 INFUSE, which is a bone cement that's cleared for

9 adults 18 and over. Those of us with children might

10 wonder about 18 is actually an adult, but that's

11 another matter.

12 So bone cement sounds so benign, but it's a

13 very complicated material. And it has known risks for

14 children because they're still growing. So the

15 question is it's really contraindicated for children

16 what happens when it is used on children and,

17 particularly, on babies.

18 So here's a photograph of a two-year-old who

19 was treated with INFUSE at St. Louis Children's

20 Hospital. And this is from a 2008 published case

21 report in a medical journal. Because of cranial

22 damage that was being done from the INFUSE, he -- this

1 little boy needed a lot of surgeries. And this was

2 written up as a side effect of INFUSE -- 2008.

3 And yet in 2010, Haley (ph), a little girl

4 at Cincinnati Children's Hospital, got the same

5 treatment and had a very similar result, as you can

6 see.

7 So in both cases, the families did not --

8 were not told and did not know that this was an off-

9 label use, that this was a product approved for

10 adults. And it was being used not just in children,

11 but very, very young children. And obviously, it was

12 extremely upsetting to the family -- to Haley's family

13 when they eventually found out that there had been a

14 published article about this side effect. And yet it

15 was used for their daughter without their consent and

16 without their knowledge that it was not an approved

17 use.

18 So it took a while, and it took some

19 pressure from Haley's parents and from others before

20 the FDA was approached. Specifically, what kind of

21 warning are you going to put out? Now, the FDA is

22 great at putting out press releases when new products

1 are approved, but not so great at putting out press

2 releases when risks and dangers become apparent.

3 And in this case, the FDA finally eventually

4 put out a warning. But look what it says. The --

5 these are word for word. "Certain recombinant

6 proteins and synthetic peptides mimic bone growth

7 substances normally found in the body and may be added

8 to a carrier," and that's all -- I don't have to read

9 this whole thing to you. It doesn't say in anything

10 resembling clear language INFUSE and similar products

11 have been found to have dangers -- very serious

12 dangers.

13 So you can see I've put it in larger type.

14 You can see it says, "These products are not approved

15 for any use in patients under the age of 18 who are

16 still growing." But that's a pretty calm and

17 dispassionate warning without even specifically

18 mentioning the names of the products compared to a

19 picture, which I think would have had a lot more

20 impact.

21 Also, with that current FDA warning still on

22 the website, the FDA recommends against routine use of

1 these products in patients under 18, et cetera.

2 Consider the alternatives. Carefully consider the

3 benefits and risks.

4 Again, I understand that FDA likes to be

5 neutral and dispassionate. But when I look at press

6 releases for new products, they don't look so

7 dispassionate. They look a lot more enthusiastic.

8 And I think that warnings need to be a lot stronger.

9 So those are the end of my slides, but I do

10 have more I'd like to say.

11 I think a very important issue is why are

12 there -- why are you not hearing from more patients.

13 You've heard from a lot of industry folks and their

14 lawyers. You heard -- you -- and this is pretty

15 typical at FDA meetings. You hear from a lot of

16 industry people and not so many patients. And when

17 you do hear from patients, they're very frequently

18 recruited by companies to talk about how wonderful

19 their products are.

20 So we've worked with patients a lot. And I

21 think you probably already know that, you know, one

22 reason why patients aren't here more often and why

1 there aren't even more today is because patients don't

2 read the Federal Register. So they don't know about

3 the meetings. They're not that widely advertised. If

4 you don't read the Federal Register or if you're not

5 associated with some kind of -- within industry or an

6 industry-funded group, you're unlikely to know about

7 it.

8 Of course, the second reason is money.

9 Patients can't necessarily afford to come here at

10 their own expense. It's expensive to come here, and

11 it's not exactly conveniently located. So that's a

12 real difficulty for many patients.

13 A third issue is it's hard to talk about

14 these personal experiences. I -- you know, I think

15 Veverly is a really good example of a woman who

16 probably could talk to any group under any

17 circumstances and would do so. But not everybody

18 feels that way. These stories are hard to tell. It's

19 hard to talk about themselves.

20 And I think of Jeremy Lew, who spoke

21 yesterday, had a very moving story. I mean, Jeremy is

22 a screenwriter in Hollywood. His world is telling

1 stories. But telling other people's stories is so

2 much easier than telling your own story. He didn't

3 even remember to mention some of the tragic things

4 that happened to him -- the fact that he literally

5 lost his voice and had to have his voice box rebuilt -

6 - he now has a voice that's different from the voice

7 he used to have; the fact that he literally lost the

8 ability to use his hands because he was -- because

9 he's lost sensation in his fingers - -I mean, the

10 irony of a writer not being able to write, a

11 storyteller not being able to speak.

12 And so those are some of the tragic things

13 that happen and how hard it is to convey them in this

14 kind of setting.

15 Also, sadly, I know that some patients who

16 have spoken at FDA advisory committee meetings once

17 will never do it again. They didn't like having to

18 come at their own expense and be given only three

19 minutes or four minutes to speak. They've complained

20 to me about having their microphone cut off in the

21 middle of sentences. I myself have seen microphones

22 cut off while a woman was talking about her husband

1 dying on Christmas Day from the off-label use of a

2 typical antipsychotic.

3 So when people have this experience, they

4 share it with their friends, and they don't want to

5 come back. And they don't encourage other people to

6 do it. So I hope that's something that FDA can

7 consider -- how to make it a more welcoming atmosphere

8 for patients who want to talk about the experiences

9 and want to share with you the experiences that

10 they've had.

11 Another reason, as you've heard, is non-

12 disclosure agreements. Many patients who have been

13 harmed have had lawsuits. And sometimes they get

14 offered a rather small amount of money. But whether

15 it's a small amount -- whether it's, you know, $5,000

16 or $50,000 or $5 million, if they have a non-

17 disclosure agreement, they cannot talk about what

18 happened to them. They can't talk -- they feel that

19 they cannot come here to talk about it. They can't

20 talk to the media about it.

21 And as a result, I think FDA is harmed by

22 not having those voices. They can't have access to

1 voices of people who have been silenced. And as has

2 been pointed out, the irony of that -- the testimony

3 yesterday from these same companies saying free speech

4 is very important to them.

5 And then as has been mentioned by other

6 people today, many patients don't really know what

7 off-label means. They don't understand that FDA

8 approves products for specific indications and only

9 those indications. And the fact that just -- there's

10 this assumption that if it's FDA-approved it must be

11 safe and effective and not understanding that it's

12 safe and effective -- the benefits outweigh the risks

13 for some things, but not other indications.

14 So I just want to mention a couple of

15 things. Because the question has been raised can

16 journal articles be a good way to talk about what is

17 truthful and accurate information, I'm sorry to say

18 that I get about -- I literally get three emails a

19 week inviting me to submit articles into medical

20 journals, many of them I've never heard of. Sometimes

21 I'm asked to be an editor, a peer review editor, of

22 journals I've never heard of on issues that I really

1 know very little about.

2 But I am a peer reviewer for quite a few

3 journals, and I also submit peer-reviewed articles.

4 And I know, as many of you know, that some journals

5 are better than others. And there literally are many

6 journals now where just about anybody can publish

7 something if they're -- if they have the knowledge of

8 how to write such an article and the desire to do it.

9 So there are a lot of articles that are

10 published where the data are really questionable, and

11 I've reviewed some of them myself. And there's a huge

12 difference in quality.

13 But it's also an honor system. The FDA when

14 they look at data, as you all know, you scrutinize the

15 data. You look at it differently. You analyze it

16 differently. You reanalyze data.

17 As peer reviewers, we don't do that. We

18 pretty much take for granted that the data are

19 accurately analyzed. And unless there's an obvious

20 problem, we don't question it.

21 So for that reason, the fact that

22 something's published in a peer-reviewed journal

1 cannot be the basis of what's truthful.

2 Also, as you know, there have been studies

3 showing that many studies of clinical trials are not

4 replicated. So you have a study. One comes out. It

5 says something. And then there's no replication of

6 it, or efforts to replicate are unsuccessful because

7 the results look different.

8 And JAMA some years ago did a study also

9 showing that you could tell pretty much who's -- when

10 there were comparative effectiveness types of studies,

11 you could tell who paid for the study because who's --

12 whoever paid for the study, it was their product that

13 looked better.

14 And then I just want to add some

15 perspectives from Dr. Jones, who wanted to be sure

16 that I mention that it's her understanding as a

17 physician and how hard it is to explain to other

18 physicians and to patients that new doesn't

19 necessarily mean better and that it's not necessarily

20 a virtue that new products very often don't have the

21 kind of evidence that are available for older

22 products, that it should be looked at not as a great

1 advantage but rather a liability for patients as well

2 as for physicians and even for patients who have no

3 other options.

4 There's this assumption that anything is

5 better than nothing. But I think you all know at the

6 FDA and many people in this room and patients who've

7 talked that's not always true.

8 It's certainly clear that when doctors are

9 told about products, it makes light of the distinction

10 -- that off-label use makes light of the distinction

11 that certain patients may benefit, but not other

12 patients; that certain treatments might benefit, but

13 not other treatments; and that the entire idea of

14 changing and loosening the standards for the promotion

15 of off-label use compromises the FDA in a way that

16 frightens us greatly and frightens many physicians who

17 understand that.

18 I think that there's this assumption that

19 regulation is bad. We don't feel that way. We feel

20 that regulation protects patients. It doesn't deny

21 patients important treatments as much as it guarantees

22 some level of safety and effectiveness for treatments

1 that are available in the United States, but that the

2 widespread off-label use, as you've heard today,

3 compromises those guarantees to some extent.

4 I just want to quickly come up -- mention

5 two ideas that I have. I think that doctors need to

6 be trained to understand what FDA approval means in

7 terms of specific indications and why off-label uses

8 are not always a good idea. And I know that a lot of

9 FDA officials and staff talk to many groups, and I've

10 seen them at FDLI meetings and many other groups where

11 most of the audience are industry. And it would be

12 really terrific if there were more guest lectures or

13 grand rounds at medical schools to share information.

14 My experience with doctors is many of them really

15 don't understand the value of the FDA and don't really

16 understand why off-label uses aren't necessarily safe

17 and effective.

18 And as you've also heard, very strongly hope

19 that FDA can come up with some kind of standard

20 informed consent form that others can use. I

21 understand FDA can't require that they be used, but I

22 think you can help make it easier by providing some

1 kind of sample informed consent form, starting with

2 some of the most widely used off-label drugs. And

3 those would be atypical antipsychotics and

4 antidepressants, but also, apparently, spinal implants

5 -- and so devices as well as drugs.

6 And then just -- finally, just to say that

7 if the post-market surveillance system was better and

8 if you had more resources to do the kind of post-

9 market surveillance that I think we all would like to

10 see, that would help a lot. But it doesn't take the

11 place of having that information -- that patients

12 having that information before they take a drug,

13 doctors having that information before they prescribe

14 a drug or use a device -- that that's what's really

15 needed, is that premarket safety, not just relying on

16 post-market.

17 Thank you very much.

18 MS. KUX: Thank you, Dr. Zuckerman.

19 Panelists, any questions?

20 Lauren?

21 MS. SILVIS: Thank you very much.

22 You touched on this a little bit. And I

1 think for all the panelists from this morning it would

2 be helpful to hear more about the idea of effective

3 communication about off-label uses and data that might

4 be related to that use and how we should deal with

5 that for different audiences, both professional and

6 patient, and, you know, the ability of different

7 audiences to process that information and, you know,

8 just getting at the idea of effectively communicating

9 with the range of people about off-label information.

10 It would be very helpful to hear about -- you touched

11 on a little bit. But in your written comments, I

12 think it would be helpful to hear more.

13 DR. ZUCKERMAN: Thank you. And I won't take

14 a lot of time now.

15 But I would just start with using brand

16 names for patients, in particular, and a lesser extent

17 for doctors, that if FDA communications don't mention

18 the brand names, most patients aren't going to know

19 what you're talking about.

20 So you know, we understand, you know, the

21 need to use, you know, the proper name for drugs. But

22 if you don't mention the brand names, it's a huge loss

1 of information for patients.

2 MS. KUX: Dr. Califf?

3 DR. CALIFF: Thanks for your comments.

4 First, just to mention, I just finished a

5 college tour all around academic medical centers for a

6 variety of reasons. So just for the record, if you

7 could submit your ideas about the FDA academic because

8 almost everyone we deal with on the provider side gets

9 trained at one of these places. So your ideas would

10 be very welcome. I know there's not time today to

11 discuss it.

12 But I am very interested in your experience

13 and insights into this key thing that's come up today,

14 which is understanding why the prescription was

15 written or why the device was inserted. Do you have

16 information from physician groups about why it's so

17 hard to get that information and what the -- what

18 could be done about it? Because you know, if we link

19 it with Sentinel or with the NEST that we're

20 developing for devices, we'd have a lot of what you're

21 looking for.

22 DR. ZUCKERMAN: Yeah. And I appreciated

1 that question when you asked it before, and I can't

2 answer it, you'll be happy to know, right now. But it

3 is something that's important. But I guess our

4 experience is, you know, that there's a certain amount

5 of physicians feeling like they're making decisions

6 based on past experience, which might be quite limited

7 with certain kinds of patients or with certain kinds

8 of drugs. So they can prescribe something and not

9 actually know what happened to the patients after they

10 used it, especially off-label uses.

11 I'll just give one example. One of the --

12 some of the parents that I've talked to have daughters

13 who died from off-label use of birth control pills

14 where the girls or young women were using them --

15 actually, not just saying they were using them, but

16 actually using them -- to regulate their periods,

17 which is something that was quite heavily promoted

18 and, to some extent, still is promoted as sort of a

19 lifestyle choice. You know, you get your period.

20 You'll just get it, you know, on a regular calendar,

21 and you'll know when it is.

22 And these were young women who died from

1 blood clots. And you know, it's well known that birth

2 control pills can cause that and pregnancy can cause

3 that. So the benefits outweigh the risks compared to

4 pregnancy, but they don't outweigh the risks compared

5 to having an irregular period.

6 But the doctors just don't even think about

7 -- you know, that's just -- to them, this is

8 information that they have. This is a way you can use

9 the drug. And they aren't necessarily told very much,

10 apparently, about those off-label uses.

11 And I'll say. I did submit an article for

12 publication in a major OB/GYN journal. And the

13 pushback I got from the reviewers about, you know, of

14 course we know this and of course we consider this.

15 But the prescriptions tell us something very

16 different. There is very clear data on how frequently

17 prescriptions for birth control pills are given to

18 regulate menstrual cycle.

19 DR. CALIFF: I have one last question. It's

20 striking to me, reviewing the literature and from what

21 we've heard at this meeting, about the fields of

22 mental health and chronic neurologic disease being the

1 places where off-label prescribing is most common. Do

2 you have insights into why that's the case? Or what

3 might you think about to deal with that, specifically?

4 DR. ZUCKERMAN: Yeah. I guess, you know,

5 one thing -- you know, I'm sorry to say this as

6 somebody who came from the mental health field

7 originally. But if you go to an American Psychiatric

8 meeting, you can't tell the difference between the

9 presentations that are sponsored by drug companies and

10 the ones that are not. The -- it's so integrated now.

11 It used to be separate parts of the same meeting. And

12 now you can't tell the difference.

13 So the amount of money being spent is so

14 pervasive, and it's not helping because these are

15 difficult conditions to treat. And there's this sense

16 that psychotropic drugs are safe and not a very good

17 understanding of when they're not; and not a very good

18 understanding of the fact that, if they're

19 ineffective, maybe your patient should stop taking

20 them instead of just piling on additional psychotropic

21 drugs on top of the ones they're already taking until

22 they end up in a soup of, you know, somewhat toxic and

1 dangerous chemicals.

2 DR. SHERMAN: Leslie gave me a dirty look.

3 So for the record, maybe not to answer now,

4 two questions for the panel -- disclaimers -- we've

5 heard a lot about disclaimers. And I ask this

6 question. Is there any information you have on the

7 usefulness of the disclaimers or the lack of

8 usefulness? It would be extremely helpful to us.

9 There is a science behind it.

10 And then in terms of reaching out to

11 patients, as Ms. Kux stated at the beginning, we

12 always have a docket. We take it very seriously. We

13 scrutinize the docket. So is there a better -- is

14 there a way we can make that mechanism more accessible

15 to patients who can't travel or don't want to come in

16 person?

17 DR. ZUCKERMAN: Yeah. And I'll just mention

18 that I know some patients have asked can they

19 participate by video, you know, can they send in a

20 video. And that would certainly help on some of these

21 issues. I don't think it's the same as having them in

22 person, but it adds something.

1 MS. KUX: Thank you.

2 DR. ZUCKERMAN: Thank you very much.

3 MS. KUX: So our last presenter before a

4 break is Ms. Melayna Lokosky.

5 MS. LOKOSKY: This little button here?

6 Great. Okay.

7 Hi. My name is Melayna Lokosky. I am a

8 whistleblower who is a venture capital-funded startup

9 rep and in the industry for 13 years. My company,

10 Acclarent, sold $40 million worth of product, never

11 for its intended or cleared purpose, 100 percent off-

12 label, completely useless. So that is why I am here

13 today.

14 Innovation is being exploited and

15 manipulated to evade the law. How a venture capital-

16 funded built a pathway to profits and

17 expense for -- at expense of patients, employees,

18 shareholders, and taxpayers, what's the problem?

19 Venture capital-funded medical device

20 industry is exploiting loopholes in the FDA to profit

21 from fraudulent over-evaluations of companies to sell

22 unsafe and ineffective products and hiding behind the

1 First Amendment and off-label to achieve the goals.

2 How did we solve that problem? There's two

3 simple fixes to this that will stop this fraud from

4 ruining the lives of innocent patients and prevent

5 knowingly and willingly exploiting the executives from

6 profiting from the public's expense.

7 Let's see here. The goals and motivations

8 of pharmaceutical companies and medical device

9 companies differ greatly. This is a point that the

10 DOJ was not familiar with prior to my case, but was

11 very regularly exploited within the medical device

12 industry.

13 The pharmaceutical company's goal is to get

14 the patent and to sell as much product as they can on

15 the patent during that seven-year time frame. There

16 are 1,500 reps that sell the same product. You have

17 seven years. You get a very big database to show

18 where the problems are.

19 On the venture capital side, the goal is to

20 get an IPO or acquisition. You have three to five

21 years. So the VCs want 8 to 10 times back their

22 original investment, and they want that in 3 to 5

1 years. So you don't have a huge database to pull from

2 as you do on the pharmaceutical side.

3 The scope is a lot different. You've got

4 maybe 15 reps selling. You're maybe doing one or two

5 cases a month, if that, in the beginning.

6 So the motivation is very different. The

7 companies come up with false projections to create the

8 appearance of hyper-growth. So the quotas are based

9 off of not what the market can actually bear

10 surgically, but what the investors want on the ROI.

11 That's the problem.

12 And what's happening is that shelves are

13 being overstocked and patients are having surgeries

14 needlessly as the result to try to meet this quota.

15 So this is where the fraud is.

16 The First Amendment is being dangerously and

17 illegally misappropriated by the medical device

18 industry for off-label promotion, using the same

19 guidelines as the pharmaceutical industry, despite the

20 very different pathways to the market.

21 The pharmaceutical industry pathway, again,

22 is a goal to get the approval, which is different than

1 what you're going to see on the VC side. The goal is

2 a clearance for a medical device.

3 But yet what the industry is doing is

4 misappropriating that. So medical device companies

5 exploit the FDA's lack of benchtop testing when they

6 knowingly and willingly select an ambiguous,

7 substantially equivalent product to gain clearance.

8 This allows the medical device company to place blame

9 on the FDA without taking accountability while

10 illegally using the First Amendment argument.

11 In the acquittal of vascular surgeon -- or

12 Vascular Solutions CEO Howard Root, a case in which

13 the company paid DOJ fines, Judge Lambert said that no

14 -- not a crime for a device company or its

15 representatives to give doctors wholly truthful and

16 non-misleading information about the unapproved use of

17 a medical device. Medical devices aren't approved.

18 They're cleared.

19 This is the difference in paths that negates

20 the off-label usage of medical device marketing. This

21 is where the FDA needs to intervene. Cleared medical

22 devices are not cleared on factual clinical data, but

1 based on something that a company decides is the

2 substantial equivalence, which means that they are

3 selling a device off-label. It can never be wholly

4 truthful, and that's part of the problem with this,

5 which negates the industry's manipulation of the First

6 Amendment to sell off-label.

7 Substantial equivalence in my industry is

8 making small, subtle changes to the 510(k) so it goes

9 unnoticed by the FDA, which is what happened in my

10 case. DOJ, FDA, federal judges were manipulated into

11 thinking that off-label in pharma is the same as off-

12 label in medical devices. And they have allowed this

13 industry to illegally use the First Amendment to sell

14 off-label.

15 How do VC-funded medical device companies

16 get away with this? They blame the FDA. When that

17 doesn’t work, they'll misappropriate the pharma

18 industry's pathway to acclaim off-label promotion.

19 They blame the employees.

20 We are threatened and intimidated into

21 underreporting adverse events. The very big topic

22 here is adverse events. And that's a means to protect

1 the company and not patient safety.

2 Employees are blamed for not training the

3 surgeons properly. The surgeons are blamed for user

4 error when it's usually the device error, or they're

5 blamed for not put -- not selecting the right patient

6 population. They blame the patients. They blame the

7 victims that they created when they put profits before

8 patients. They demean, insult, file motions to

9 dismiss, and appeal case after case as are lost and

10 further intimidates and demoralizes victims to remain

11 silent.

12 What should the FDA do to stop this abusive

13 practice? First, you have to stop the off-label

14 promotion of medical devices. This is not the same as

15 a drug. And the FDA's failure to recognize that is

16 exactly why I'm standing here today as a

17 whistleblower.

18 I lost my career over that, which is nothing

19 in comparison to what all these people in the front

20 row have lost. But it -- there is responsibility to

21 the FDA on this, and this device should have never

22 been approved. If there was benchtop testing, it

1 would have never gone through.

2 As a rep in the industry for 15 years, I did

3 not know that the FDA did not do benchtop testing. I

4 did not know that until I met with the DOJ and the

5 FBI. That's something that is not known in our

6 industry. That is not unique to me. I will tell you.

7 We need to establish a taskforce to

8 investigate innovation fraud. Innovation -- we heard

9 yesterday from all the attorneys from the industry.

10 They'll hide behind anywhere they possibly can,

11 whether it's wholly truthful. You cannot have wholly

12 truthful when you are using something that is

13 substantially equivalent. Substantial equivalence is

14 not the same thing as scientific data. And that is

15 where the fracture is in this, and that is the

16 loophole that they are exploiting. And they'll

17 continue to exploit. This is not unique to this small

18 company that sold to Johnson & Johnson for $785

19 million.

20 This is just kind of the overview of my

21 case. But I think some of the big things are that,

22 prior to this case, everybody in the industry thought

1 that medical device startups are too small. They go

2 unnoticed by the FDA. That changed in this case. And

3 that's where we have to make sure that we keep after

4 this and that the FDA really does intervene on behalf

5 of all the patients. It's bad for the employees who

6 are put in a terrible position, and it's bad for the

7 patients.

8 So that's it.

9 MS. KUX: Thank you very much.

10 Any questions?

11 Thank you. Thank you very much.

12 So we'll now proceed to our morning break,

13 and we'll be starting up again at 11:35 on the dot.

14 (Off the record.)

15 MS. KUX: -- will take their seats, we'll

16 get started. The speakers for the second part of the

17 morning could come on up. If they could come up from

18 Yale Law School. Thank you.

19 DR. MCCARTHY: I'm Margaret McCarthy, the

20 Executive Director of the Collaboration for Research

21 Integrity and Transparency, which is a joint

22 initiative of Yale Law School, Yale School of

1 Medicine, and the Yale School of Public Health.

2 Our mission is to promote health by

3 improving the integrity and transparency of biomedical

4 and clinical research, and we are dedicated to

5 ensuring that the evidence base for medical products

6 is complete, accurate, and available for scientific

7 and public inquiry.

8 I'm here with Jeanie Kim, research fellow

9 with CRIT, who will address the impact of off-label

10 promotion on the evidence base for medicines; and Amy

11 Kapczynski, law professor and faculty co-director of

12 CRIT, who will address the First Amendment challenges

13 raised by the pharmaceutical industry.

14 As for disclosures, CRIT is funded by a

15 research grant to Yale University from the Laura and

16 John Arnold Foundation. The sponsor had no role in

17 the content of our testimonies or in our decision to

18 testify. Our testimony also does not purport to

19 present Yale's institutional views.

20 My comments will address the risks that off-

21 label marketing by medical product companies has for

22 the patient-medical provider relationship. This risk

1 applies to both off-label communications to members of

2 the public and to healthcare providers.

3 CRIT encourages the availability of high-

4 quality, accurate, scientific information regarding

5 medical products. Consumers need access to accurate,

6 evidence-based information regarding medical products

7 so that they can make the best possible medical

8 decisions for themselves in partnership with

9 healthcare providers. Any marketing directly to

10 consumers by medical product manufacturers regarding

11 off-label use should be prohibited as contrary to this

12 principle.

13 The FDA's role in protecting the public by

14 ensuring that drugs, biologics, and high-risk medical

15 devices are safe and effective for approved uses

16 before they reach the market is key to the ability of

17 consumers to trust the medical products on the market

18 and to trust that the benefits of a taking a drug or

19 biologic for an approved purpose outweigh the risks.

20 Healthcare providers similarly rely on the FDA to

21 ensure that the medical products that they may

22 prescribe are safe and effective.

1 It is important to point out that medical

2 providers in the U.S. have always been able to -- been

3 free to prescribe medical products for off-label use

4 when they deem it appropriate. Indeed, in some

5 limited circumstances, evidence-based guidelines and

6 practice parameters have included recommendations for

7 off-label medical prescribing.

8 Off-label prescribing is appropriate where

9 there is informed consent, where the prescriber is

10 well versed in the condition for which the medication

11 is prescribed, where there is a robust literature on

12 safety and risk benefit analysis in the population

13 affected, and an adequate literature regarding

14 efficacy for the condition treated.

15 Where this evidence base is lacking,

16 patients run the risk of being exposed to unsafe

17 and/or ineffective medical products. This is

18 especially true for special populations such as

19 children and the elderly.

20 Concerns regarding the lack of evidence for

21 use of adult medical products in children, despite

22 extensive off-label prescribing, led to the passage of

1 the Pediatric Research Equity Act and the Best

2 Pharmaceuticals for Children Act so that medical

3 products for adults would also be evaluated for safety

4 and efficacy in pediatric populations.

5 Promotion by manufacturers of off-label uses

6 to medical professionals upsets the balance of

7 informed medical decision-making. The majority of

8 prescriptions in the U.S. are written in primary care

9 settings. It has been estimated that it would take

10 more than 600 hours per month for a primary care

11 provider to review all of the relevant new literature.

12 Additionally, a national random survey of

13 physicians reveal that they had difficulty

14 distinguishing between off-label use supported by

15 evidence and approved uses for medication and that 41

16 percent of those surveyed believe that an off-label

17 use with little or no evidence to support it was

18 actually an approved use.

19 Prescribing patterns are clearly influenced

20 by off-label promotion. In the past two decades, we

21 have seen large classes of medication improperly

22 promoted for off-label use, often with devastating

1 results. The off-label marketing of antidepressants

2 for children and adolescents that had only been

3 approved for adults and of atypical antipsychotics for

4 elderly patients with dementia are only two examples

5 of many that were associated with an increase in off-

6 label prescribing and well-documented increased

7 morbidity and mortality. Clearly, in these examples,

8 the risks of off-label use outweigh the benefits.

9 Allowing manufacturers to promote off-label

10 uses to consumers, whether on the internet or by other

11 means, will not provide consumers with high-quality,

12 science-based information to make truly informed

13 medical decisions.

14 Only the U.S. and New Zealand allow any

15 direct advertising of medical products to consumers.

16 Under current law and policy, such direct-to-consumer

17 marketing in the U.S. is limited to approved uses.

18 CRIT urges the FDA to reject any

19 modification of current policy that would allow direct

20 communication to consumers and expand communication to

21 medical providers regarding unapproved uses.

22 Indeed, the leading pharmaceutical industry

1 trade group, PhRMA in the U.S., has adopted guiding

2 principles that exclude off-label, direct to consumer

3 marketing.

4 In Europe, the pharmaceutical industry trade

5 group EFPIA opposes all promotion of off-label use

6 regardless of the audience.

7 We oppose any changes that would permit more

8 freedom for the pharmaceutical industry to engage in

9 communications about off-label uses.

10 We support the Agency's long-standing

11 authority to regulate such communications and

12 recommend that any changes that the Agency implements

13 will strengthen, and not weaken, its regulations and

14 policies.

15 Thank you.

16 MS. KUX: Thank you very much.

17 Panelists, questions?

18 Kristin?

19 MS. DAVIS: Thank you for your presentation.

20 I have a question about something that you cited, the

21 600 hours per month for a primary care provider to

22 review all the literature. And I think yesterday that

1 was brought up, not that exact number, but this idea

2 was brought up by members of the pharmaceutical

3 industry with this idea that they need an effective

4 way to communicate to providers because they can't

5 wade through all that literature.

6 And so I wonder if you have any thoughts

7 about if there is robust data for an off-label use,

8 whether there is a communication mechanism for

9 providers that you would support to make them aware of

10 that outside of the literature.

11 DR. MCCARTHY: Well, I think that there

12 already are mechanisms in place for that. And I think

13 a good example is practice parameters, you know, that

14 are evidence-based, and a number of medical societies

15 produce those already. And those are based on careful

16 review of the literature and also experience gained

17 from practice.

18 I think that the difficulty is, is that if

19 there were direct marketing allowed, more than is

20 already allowed, by the pharmaceutical companies

21 directly to physicians and other prescribers, that

22 they don't -- especially in the primary care setting,

1 that many prescribers simply lack the time to

2 accurately assess it.

3 They may not have access to the journals.

4 They don't typically have a subscription. Most

5 journal articles, other than those that are freely

6 available, most of them are protected by a pay wall.

7 And so a primary care provider -- let's say

8 a nurse practitioner, a physician's assistant. There

9 are many other providers in the U.S. besides doctors

10 and that can prescribe. And I think that professional

11 associations, conferences, are the more appropriate

12 way to convey that information.

13 MS. DAVIS: Thank you.

14 MS. KUX: Other questions?

15 MS. KUX: Thank you.

16 DR. MCCARTHY: Thank you.

17 MS. KUX: So our next speaker is Ms. Jeanie

18 Kim from Yale Law School.

19 MS. KIM: Thank you for this opportunity to

20 speak. My name is Jeanie Kim. I am a fellow at the

21 Collaboration for Research Integrity and Transparency.

22 I'd like to make three points here today.

1 First, allowing pharmaceutical promotion of

2 off-label uses reduces incentives for drug firms to

3 invest in rigorous clinical studies and produce strong

4 evidence for new indications.

5 Second, expanding or broadening the safe

6 harbor in the Agency's current guidance on off-label

7 communications will give companies greater freedom to

8 market off-label uses under the guise of disseminating

9 scientific findings.

10 And third, the Agency should strengthen, not

11 weaken, its current standards by requiring greater

12 research transparency when drug firms disseminate

13 information about-off label uses.

14 There has been increasing pressure on the

15 Agency to relax its stance on a company's ability to

16 communicate about unapproved uses. However, the

17 Agency's strong authority over this issue is a

18 critical component of its overall regulatory system, a

19 system that puts the burden on drug companies to

20 demonstrate a drug's safety and efficacy with respect

21 to each indication before marketing.

22 It's a system that has set forth the

1 framework for drug companies to design rigorous

2 trials, test the validity of specific drug claims, and

3 generate the evidence base for medical products.

4 By restricting companies from making claims

5 about unapproved uses and by requiring regulatory

6 review and approval for each intended use, the Agency

7 encourages companies to invest in research that

8 produces the evidence supporting new uses of medicine.

9 Off-label promotion undermines this

10 regulatory system. It undermines the production of

11 evidence that ensures high standards for clinical

12 care, and it undermines the independent scrutiny of

13 evidence by the FDA.

14 While off-label prescriptions are prevalent

15 and permissible in clinical practice, they are often

16 not supported by adequate evidence. This gap in

17 evidence has clinical and economic consequences for

18 patients, their families, and the healthcare system,

19 as many have already testified to through their

20 research findings and their personal stories.

21 If an off-label use is promising, then it

22 should be tested and validated with controlled

1 clinical studies and subjected to independent scrutiny

2 by the FDA. That's what's necessary to separate the

3 truly promising off-label uses from those that do not

4 live up to their promises. However, this gap in

5 evidence for off-label uses is less likely to be

6 filled if companies are permitted to make promotional

7 claims about off-label uses.

8 And if firms can increase sales and expand

9 the market for an improved medicine by promoting

10 unapproved uses, there is less incentive to invest the

11 time and the resources to conduct the trials necessary

12 for new use approval. In fact, drug companies may

13 have the incentive not to conduct rigorous trials for

14 off-label uses, as there is a real risk that the

15 evidence will not work in their favor.

16 And many have said this, and I repeat here

17 again, permitting off-label promotion encourages drug

18 companies to obtain approval for one narrow indication

19 and then widen the market for drugs without strong

20 evidence to justify the additional claims or without

21 demonstrating that the benefits outweigh the risks or

22 that there are even any benefits at all.

1 In addition to undermining companies'

2 incentives to test and validate off-label uses, off-

3 label promotion would reduce patients' willingness to

4 participate in clinical trials, which then further

5 compromises the production of evidence.

6 When off-label uses are widely promoted

7 without adequate evidence, thereby increasing demand

8 in prescriptions, those off-label uses then become the

9 standard of care, discouraging patients from joining

10 trials that do not guarantee access, given that

11 comparisons with placebos and alternatives are

12 critical for carrying out reliable clinical studies.

13 And it's not enough to address this issue in

14 terms of promotion. The Agency already allows drug

15 companies to engage in limited communications about

16 unapproved uses, and it does so largely by drawing a

17 distinction between promotion and scientific exchange,

18 an important distinction, but one that's become

19 increasingly difficult to draw.

20 Responding to unsolicited questions about

21 off-label uses is permissible as long as the responses

22 are scientific in nature and not promotional and

1 generated by medical or scientific personnel

2 independent from sales and marketing departments. And

3 drug firms can distribute peer-reviewed journal

4 articles that are based on adequate and well-

5 controlled clinical investigations.

6 But over the years, the Agency has shifted

7 the line between promotion and the dissemination of

8 scientific findings. For example, in 2014, the Agency

9 revised its guidance to allow companies to disseminate

10 non-peer reviewed clinic practice guidelines

11 containing information about off-label uses. And

12 here, with the request for comments, the Agency seems

13 to again be contemplating where and how to draw that

14 line.

15 And there has been a push from industry and

16 certain members of Congress for the FDA to broaden the

17 safe harbor categories for communicating about off-

18 label uses under the category of scientific exchange.

19 However, the Agency should be very careful

20 in permitting more ways for companies to communicate

21 about off-label uses under the guise of science.

22 Companies should not be permitted to circulate off-

1 label information on the basis of less, weaker, or

2 incomplete evidence. Already, the distinction between

3 promotion and scientific exchange is blurred by

4 widespread pharmaceutical practices such as seeding

5 trials, which are trials designed solely for marketing

6 purposes.

7 Broadening the categories for what

8 constitutes scientific exchange or weakening its

9 evidentiary standards will give firms more freedom to

10 disseminate information that distorts medical

11 literature -- marketing passed off as science.

12 Even with the current guidance, we urge the

13 Agency to add more safeguards to ensure that

14 information that drug companies are currently

15 permitted to disseminate about unapproved uses can be

16 scrutinized. Current safeguards, such as mandating

17 articles to be peer reviewed and published in medical

18 journals, do not always ensure that the underlying

19 studies were rigorously conducted and designed or that

20 the results are sound, nor are they sufficient when

21 taking into the reality of publication biases and

22 selective publishing.

1 Drug companies can selectively communicate

2 information to physicians, and the lack of

3 transparency makes it difficult to assess the evidence

4 in public literature.

5 While these problems exist regardless of

6 whether the use is approved or unapproved, the

7 problems are all the more keen when the dissemination

8 about information with unapproved uses because those

9 uses have not been independently scrutinized and have

10 not been determined by the Agency to be supported by

11 strong, aggregate evidence.

12 The Agency should require greater research

13 transparency by ensuring registration and reporting on

14 ClinicalTrials.gov and even encouraging greater data

15 sharing for studies underlying drug firms'

16 communication about off-label uses as well as any

17 studies involving that drug.

18 Drug firms seeking to distribute articles

19 under the banner of scientific exchange about off-

20 label uses should certify compliance with disclosure

21 requirements for all clinical studies concerning that

22 medical product and should be required to disclose

1 underlying clinical data so that investigators and

2 clinicians have access to results for a range of

3 trials and not just those that are selectively

4 published, disseminated, and communicated by drug

5 companies.

6 I emphasize the need for greater research

7 transparency, given the FDA's current guidance, but

8 transparency, while important, is not a replacement

9 for evidence production. It does very little when

10 there isn't evidence that's being created to begin

11 with.

12 And transparency should not be a replacement

13 for strong regulatory standards. Only the Agency has

14 full access to the complex data that's necessary to

15 make risk-benefit evaluations.

16 The Agency should maintain its restrictions

17 on off-label promotion, including the dissemination of

18 information about off-label uses that are

19 unsubstantiated or based on weak or incomplete

20 evidence, to ensure that each use that is promoted by

21 a drug firm has been demonstrated to be safe and

22 effective.

1 The FDA has an obligation to ensure the

2 safety and efficacy of medical products, a

3 determination that can only be made on the basis of

4 strong scientific evidence.

5 And the Agency would be failing its

6 statutory duty to protect patients and the public if

7 it voluntarily relinquished authority over off-label

8 communications, knowing that it would compromise the

9 evidence base for medicines.

10 Thank you.

11 MS. KUX: Thank you very much.

12 Questions, Panelists?

13 Tom?

14 MR. ABRAMS: You mentioned that we should

15 add more safeguards to insure the information that

16 drug companies are currently permitted to disseminate

17 and strengthen. And you noted, like, there could be

18 selective presentation of what studies the company is

19 actually giving out. You mentioned transparency --

20 MS. KIM: I didn't hear that last part.

21 MR. ABRAMS: What?

22 MS. KIM: I didn't hear your last part.

1 Sorry.

2 MR. ABRAMS: Yeah. You mentioned that one

3 of the flaws would be that the companies are selecting

4 what studies to be given out so they could take out --

5 just provide the positive results. You mentioned

6 transparency would be a help to safeguard this. Any

7 other thoughts that you could expand on what FDA could

8 do to --

9 MS. KIM: Yeah. I mean --

10 MR. ABRAMS: -- increase this?

11 MS. KIM: Yesterday, disclaimers were

12 mentioned by Dr. Kesselheim, but with the disclaimer

13 that they're not effective in impacting consumers'

14 understanding of health products.

15 So although disclaimers could help

16 strengthen the current evidentiary standards or the

17 current standards of the guidelines, they really

18 shouldn't be a replacement for evidence production.

19 There could be higher or stronger

20 disclaimers such as drug companies having to disclose

21 that the unapproved use was rejected by the Agency or

22 that they are seeking approval of the unapproved use.

1 There could be more specific demands made of those

2 disclaimers and disclosures. But again, I emphasize

3 Dr. Kesselheim's point that they just aren't as

4 effective in helping consumers and physicians

5 understand what's at stake.

6 MR. ABRAMS: Thank you.

7 MS. KUX: Any other questions?

8 Rachel?

9 DR. SHERMAN: Either now or in your

10 comments, could you expand -- your comments about

11 scientific exchange, do those apply only to healthcare

12 professionals, or also would you make the same

13 comments about formulary communities and payers?

14 MS. KIM: Yeah. I think that was one of the

15 questions I was presented by the Agency, and I can

16 address that more in the written comments.

17 I would like to say, I mean, the -- as

18 important as it is to maintain strong scientific

19 standards, whoever the audience is, what's most

20 pertinent with clinical care is who the audience is

21 when they're -- when it's clinicians and patients.

22 MS. KUX: Any more questions?

1 Kristin?

2 MS. DAVIS: And this can also be for any

3 follow-up written comments or if you want to address

4 it today.

5 So you mentioned a few times that

6 communication shouldn't be based on weak or incomplete

7 evidence. And so any thoughts on the criteria for

8 judging that and whether there should be any, you

9 know, kind of different considerations in areas, say,

10 for a rare disease where they might be a very small

11 patient population?

12 So doing something like a double-blind

13 controlled trial might be more difficult, you know,

14 than in other therapy areas -- if there should be any

15 considerations along those lines in weighing the

16 evidence or just any criteria for what would be the

17 hall markers of weaker versus weaker evidence.

18 MS. KIM: Yes. I mean, I think there are

19 some ethical issues with requiring randomized control

20 trials in every single instance. And I think the

21 Agency has the challenge of having to make some case-

22 by-case decisions.

1 So I would urge that in cases where it is

2 difficult to do a blinded control, a randomized trial,

3 especially in rare diseases, that the Agency is very

4 particular about how it allows more flexibility and to

5 ensure that whenever there is a lowering or a

6 weakening of standards that accommodate ethical

7 concerns or the reality, that those flexibilities

8 aren't expanded and they don't become the status quo.

9 MS. KUX: Other questions?

10 Thank you very much.

11 MS. KIM: Thank you.

12 MS. KUX: So our next speaker is Ms. Amy

13 Kapczynski from Yale Law School. Welcome.

14 MS. KAPCZYNSKI: Thanks very much.

15 So I'm Amy Kapczynski. I'm a professor of

16 law at Yale Law School and one of the faculty

17 directors of CRIT.

18 I share with my colleagues the view that

19 it's imperative that the FDA continue to strongly

20 enforce its existing approach -- it's historical

21 approach to off-label drug promotion.

22 And because I am a lawyer and a law

1 professor, I'm going to speak to what I suspect has

2 been on your minds, which is the question about how

3 recent developments in constitutional law implicate

4 the choices that you make.

5 So to begin with, it's important to

6 understand that commercial speech is not entitled to

7 the same degree of protection, constitutionally

8 speaking, as is political speech. So it is and it can

9 be much more heavily regulated than political speech

10 is, right?

11 So speech is not speech is not speech, all

12 right? This is a kind of principle, actually, of

13 First Amendment law. The kind of speech matters

14 tremendously to the amount of regulation that's

15 possible.

16 So for example, the government cannot bar

17 false political speech. But as you know, the

18 government can bar false commercial speech, right? So

19 extensive regulation is permitted in the commercial

20 speech area. That's a bedrock of American

21 constitutional law.

22 Second, I'll say that for decades no court

1 has indicated that the FDA's core restrictions on off-

2 label promotion were in any tension with the First

3 Amendment. This is a new development. As I know you

4 all know, in 2012, by a vote of two to one, a panel of

5 judges on the U.S. Court of Appeals for the Second

6 Circuit, where I once worked as a clerk, in a case

7 called U.S. v. Caronia, invalidated the conviction of

8 a drug company representative for promoting a drug

9 off-label.

10 So I want to stress the narrowness of that

11 opinion first. So this was a case where the detailer

12 had promoted a drug to treat narcolepsy -- or approved

13 to treat narcolepsy for off-label uses, including

14 chronic pain. The Second Circuit concluded that the

15 government couldn't prosecute the detailer simply for

16 making promotional statements about off-label uses.

17 But it was careful not to entirely strike down the

18 FDA's current approach.

19 So the Court said, well, maybe the

20 government can't penalize speech itself, but suggested

21 that you might prevail on a different legal theory,

22 the theory that you are penalizing conduct -- the

1 conduct of selling a misbranded drug and only using

2 speech as evidence of a crime, okay?

3 So this reflects a general rule in First

4 Amendment law that speech can be used as evidence of a

5 crime without implicating the First Amendment.

6 So if you consider, for example, the

7 category of hate crimes, this rule of law is what

8 authorizes the government to prosecute hate crimes

9 using a racist statement to show that a person had the

10 requisite element of a crime, a forbidden intent,

11 right? So the Second Circuit was careful to leave

12 open this alternative argument.

13 In the Amarin case, which many people have

14 mentioned so far, that is a District Court trial court

15 decision, which concluded, in fact, that the FDA

16 didn't have the authority to prohibit off-label speech

17 unless that speech was false or misleading. It

18 rejected the argument that its superior court, the

19 Second Circuit, left open. As you know, the FDA

20 settled that case, so there was no review of that

21 decision.

22 So I want to make a couple of simple points

1 about these cases. So first, they do not represent a

2 definitive legal resolution of this issue. So as I

3 mentioned, the Caronia decision was deliberately

4 modest in how it approached the legal question,

5 leaving open an alternative argument that could, in

6 fact, immunize the historical approach to off-label

7 promotion.

8 The evidentiary argument that the Court left

9 open is a powerful one. In fact, it's one that many

10 courts of appeal in the United States have accepted as

11 the very basis of the FDA's power to regulate

12 unapproved medicines, all right?

13 So if you market as a company an entirely

14 unapproved drug, you cannot argue that your treatment

15 claims are constitutionally protected speech and force

16 the Agency to disprove them, right? This is core to

17 the ability, in fact, to regulate the promotion of

18 unapproved drugs as well.

19 So the Court in Amarin disagreed with that,

20 but it's only a trial court decision. And it's

21 important for you to understand that trial court

22 decisions of this sort are not legally binding on any

1 other court, even within the same jurisdiction.

2 The FDA can also press other arguments in

3 future cases and in other jurisdictions and including

4 up to an appeal at the Supreme Court.

5 So as I described, the government is

6 permitted to regulate commercial speech. And one of

7 the grounds under which commercial speech can be

8 regulated is to ensure that the public is adequately

9 informed. Properly understood, the FDA's historical

10 approach, I believe, serves this end because it's well

11 tailored to a substantial need, the production of

12 high-quality evidence that can then be reviewed by

13 expert regulators.

14 So these cases, I will say, also illustrate

15 the second point that I wanted to stress, which is the

16 dangers of a legal standard that permits off-label

17 speech as long as it's not, quote, false and

18 misleading -- or misleading, sorry. This standard,

19 I'm afraid, will be interpreted by courts in a way

20 that's very different than how the Agency might

21 interpret it.

22 So judges may, for example, see any

1 evidence, including animal studies, anecdotal evidence

2 even, to be the basis of statements such as some

3 evidence supports the use of this drug for X

4 condition.

5 So in the dietary supplements context, where

6 these First Amendment arguments emerged many years

7 ago, I think this context provides a warning and a

8 useful warning. So in a 2001 case about folic acid in

9 the DC District Court called Pearson versus Shalala,

10 the judge concluded that the FDA could not prevent a

11 health claim as misleading, even though the Agency had

12 concluded that the -- that there was no evidence in

13 support of the claim because -- and I quote -- "The

14 mere absence of significant affirmative evidence in

15 support of a particular claim does not translate into

16 negative evidence against it," all right?

17 So you can make claim as long as there's no

18 evidence against it. That's obviously not how a

19 scientist would perceive that issue. But judges

20 aren't trained in science.

21 So if the FDA revises its approach, as some

22 have urged it to do, I think we could very well end up

1 with a drug industry that looks more like the

2 supplements industry.

3 So third, in its hearing announcement, the

4 Agency signaled that it may be considering changing

5 its approach not merely regarding marketing to

6 doctors, but also directly to consumers.

7 I just want to stress that neither of the

8 recent cases that I mentioned addresses promotion to

9 consumers. They only address promotion to doctors.

10 And in both cases, the courts were quite concerned

11 with, and their analysis turned on, the sophistication

12 of the audience involved and that they were speaking

13 to physicians.

14 I don't believe that those cases at all

15 stand for the proposition that the same approach need

16 be taken when you're talking about direct-to-consumer

17 speech, and I think that the state Agency has ample

18 room to restrict statements to consumers that even if

19 those statements might be permitted to doctors, given

20 the heightened potential that lay audiences would, in

21 fact, misunderstand marketing statements.

22 So I hope these will help to reassure the

1 Agency that the long-standing approach to off-label

2 marketing could well still be upheld in the courts and

3 also encourage incorporating the comments made by my

4 colleagues and others here that the Agency continue to

5 enforce its authority in this area and defend it

6 fully, including to the Supreme Court.

7 Thanks.

8 MS. KUX: Thank you.

9 Questions?

10 Oh, I actually have a question. You talk

11 about the Caronia case and the Amarin case. I'd be

12 interested either now or in your written remarks if

13 you could also talk about some of the more recent

14 Supreme Court jurisprudence that we heard sort of --

15 or saw up on people's slides, the cases like Sorrell.

16 MS. KAPCZYNSKI: Sorrell was actually pre-

17 Caronia. So -- but yeah. And Sorrell does -- Sorrell

18 was, I think, really the trigger for the Caronia case

19 in some of its language. And I can sort of say some

20 more about that in my remarks.

21 Because Sorrell didn't address the specific

22 off-label issue, it again would be something that

1 certainly lawyers would be thinking about but wouldn't

2 decide the question.

3 And for some of the reasons I'll describe

4 maybe at greater length in my remarks, it doesn't

5 dictate an outcome that would render the Agency's

6 historical approach unconstitutional.

7 MS. KUX: Any other questions?

8 MS. SCHIFTER: Hi. I think you addressed,

9 with respect to Caronia, that you believe it left open

10 the argument that speech can be used as evidence of

11 intent. But would you also criticize the Caronia

12 majority opinion on its Central Hudson evaluation and

13 think the Agency should take that on?

14 MS. KAPCZYNSKI: So I think that it was not

15 a good analysis of the Central Hudson test. I think

16 that the Agency has a strong argument on Central

17 Hudson grounds and that other courts might take more

18 seriously than this court did.

19 I will say one thing that I think that the

20 Agency -- sorry -- the court, the majority in the

21 Caronia decision, did particularly focus on and viewed

22 the Agency's interest primarily as about sort of not

1 keeping doctors from engaging in more off-label

2 promotion. I think that that's not the strongest

3 First Amendment argument for the important purposes of

4 the FDA's approach to off-label promotion.

5 I think that the Court should have focused -

6 - and the FDA raised both questions, but I think that

7 it's important for the FDA to stress that this play --

8 that the regulations that we're talking about play an

9 information production function, right? It's not

10 about suppressing speech. It's about producing data.

11 And I think that ground is a strong ground to defend

12 and that the Court should take seriously that as the

13 substantial interest at stake.

14 I think with respect -- when you frame it in

15 that way and you say this is essential for the way

16 that we produce data about off-label uses, then you

17 can also better understand that the second step of the

18 test where they say, well, how well tailored is the

19 particular approach. Then the fact that doctors are

20 allowed to prescribe off-label makes more sense

21 because doctors aren't the ones who are going to

22 produce the data, right? You don't have authority

1 over doctors, and doctors are not the entities best

2 situated to be able to, in fact, produce studies and

3 submit them to the FDA.

4 So I do think that the Agency has a good

5 Central Hudson case. I think the Court there didn't

6 perceive accurately some of what the interests the

7 Agency has in its existing approach and, therefore,

8 sort of misunderstood how the test applies.

9 MS. KUX: Any other questions?

10 Thank you.

11 MS. KAPCZYNSKI: Thank you.

12 MS. KUX: So our next speaker is Ms. Joy

13 Eckert from George Washington University.

14 MS. ECKERT: Good afternoon. My name is Joy

15 Eckert, and I'm the project manager for the Access Rx

16 Project in the D.C. Center for Rational Prescribing at

17 the George Washington University Milken Institute

18 School of Public Health. Both projects are supported

19 by the D.C. Department of Health.

20 We analyze and report annual pharmaceutical

21 marketing expenditures in the District of Columbia and

22 produce evidence-based and industry-free continuing

1 education for healthcare professionals.

2 This testimony was written jointly with Dr.

3 Ruth Lopert from the George Washington University

4 Milken Institute School of Public Health. Neither Dr.

5 Lopert nor I have any conflicts of interest to

6 declare.

7 Most of the speakers yesterday have focused

8 on promotion to physicians and payers. My testimony

9 will focus more on direct-to-consumer advertising and

10 promotion.

11 Pharmaceutical marketing and promotion

12 increase irrational prescribing for approved

13 indications. Promotion of unapproved off-label uses

14 will have even worse public health implications.

15 There is already substantial evidence of the

16 detrimental effects of direct-to-consumer advertising,

17 as well as market distortions in irrational

18 prescribing that are driven by promotion to

19 prescribers.

20 Studies have demonstrated the inability of

21 pharmaceutical advertising to provide appropriate and

22 balanced information and the deleterious effects of

1 direct to consumer advertising on healthcare

2 expenditures. Marketing and promotion focus on

3 creating demand for specific medicines. This

4 conflicts with the rights of patients to have access

5 to high-quality, independent, comparative information

6 on the risks and benefits of the available drug and

7 non-drug therapies.

8 The objectives of advertising and promotion

9 are to create demand and increase sales, which drive

10 up costs for both patients and payers.

11 DTCA has negative effects on patient-

12 clinician relationships. It adversely influences

13 patient-clinician relationships by adding additional

14 commercial pressure to prescribers, which can have

15 negative effects on trust, confidence, and clinical

16 practice.

17 Studies have also brought up patient safety

18 concerns with regard to DTCA. Promotion focuses on

19 newer medicines where long-term adverse effects and

20 rare effects are unknown, which inevitably puts

21 patients at risk. There are several examples of

22 heavily marketed medicines gaining significant market

1 share over well-established medicines, only to be

2 withdrawn when broader safety profiles are revealed.

3 DTCA also contributes to the inappropriate

4 medicalization of normal variations in healthy

5 populations. Industry promotes pharmaceutical

6 solutions over other available alternatives that could

7 assist people to adapt to changes associated with

8 normal health and aging processes.

9 The pharmaceutical marketing industry

10 creates new diseases, such as excessive underarm

11 sweating, excessive sleepiness, and pediatric bipolar

12 disorder by medicalizing normal variations of human

13 physiology and behavior as part of its strategy to

14 increase sales.

15 There is a lack of any credible evidence

16 demonstrating the claimed health benefits of DTCA,

17 even for approved indications. DTCA is already

18 heavily regulated and still results in adverse public

19 health effects. If the FDA allows for promotion to

20 consumers for unproved uses, these deleterious effects

21 will only increase.

22 As healthcare expenditure climbs towards 20

1 percent of GDP, why would we choose to reduce

2 regulation on a practice that will inevitably increase

3 cost? Industry would have you believe that off-label

4 and pre-launch promotion to payers will reduce cost in

5 the long-term, but there is no reliable evidence to

6 support that claim.

7 Years of research have shown that

8 pharmaceutical marketing increases the cost of

9 healthcare. And recent research using CMS's open

10 payments database provides even more evidence to show

11 that pharmaceutical promotion increases the cost of

12 healthcare.

13 Promotion of off-label use will inevitably

14 be heavily slanted toward new and more expensive

15 medicines. Off-label use of off-patent medicines will

16 only be promoted when these medicines are single

17 source and therefore lacking competition in the

18 market.

19 We already have a problem of manufacturers

20 exploiting the orphan drug provisions to gain rapid

21 and reduced-cost access to the market for products

22 with the potential for wider use. Given that

1 evidentiary standards for orphan drugs are lower, a

2 drug can be approved for a narrow indication and then

3 prescribed off-label for broader use. This makes it

4 easier for manufacturers to gain access to a wider

5 market based on inadequate data in a small population

6 that does not represent the larger market.

7 This exposes the population to unknown

8 risks. Allowing the subsequent promotion of off-label

9 uses of orphan drugs, or any drugs with a narrow

10 indication, for marketing approval effectively removes

11 incentives for manufacturers to submit full dossiers

12 for wider use.

13 Why would industry conduct Phase III

14 clinical trials which may or may not produce positive

15 results and pay the associated fees to the FDA, when

16 they can simply promote unapproved uses?

17 Creating an environment that encourages

18 industry to do small, low-quality studies for drug

19 approval while planning off-label promotion for wider,

20 unstudied populations would be catastrophic for public

21 health in this country.

22 The pharmaceutical industry often speaks of

1 its commitment to science-based communication. The

2 only way to ensure that communication is truly

3 science-based is for an independent regulatory

4 authority to evaluate whether benefits proven in RCTs

5 outweigh harms for a specific use -- in other words,

6 the current system for drug licensing or adding

7 labeled indications. To do anything less is to show a

8 complete absence of commitment to science and public

9 health.

10 We accept that the FDA does not and cannot

11 regulate off-label prescribing. However, it should

12 not permit the promotion of off-label uses -- permit

13 the promotion -- excuse me -- the promotion of off-

14 label uses. Off-label prescribing has a place in

15 medicine, but it should not be encouraged as a means

16 of circumventing well-established processes designed

17 to ensure that patients treated with a prescription

18 medicine are far more likely to experience benefit

19 rather than harm from that treatment. The interest of

20 public health must outweigh commercial interest.

21 Thank you.

22 MS. KUX: Thank you very much.

1 Panelists, any questions?

2 MS. KUX: Thank you.

3 So our next presenters are Ms. Kimberly

4 Dougherty and Ms. Cara Jones.

5 (Pause.)

6 MS. KUX: -- presentation. So if people,

7 like, want a seventh-inning stretch, or whatever the

8 right baseball terminology is, now would be a good

9 time to take it.

10 Thank you.

11 (Off the record.)

12 MS. KUX: Hey, folks. We're going to get

13 started.

14 MS. JONES: Hi. My name is Cara Jones. I'm

15 married with two children, ages six and four. And the

16 issues being discussed here these last couple of days

17 have directly impacted my family.

18 When I became pregnant with my first child,

19 I vowed, as I'm sure all mothers do, to make the best

20 decisions possible regarding my kids' health. I'm not

21 an individual that takes the idea of pharmaceutical

22 medications lightly. I'm the mom that wants to

1 discuss alternatives with my doctors for more natural

2 ways to handle illnesses. There are times, of course,

3 when medications are necessary and I have to put a

4 level of trust in my doctors, and that's where my

5 story begins.

6 My first pregnancy went smooth. I gave

7 birth to a beautiful, happy, healthy girl named Amaya.

8 My second pregnancy didn't go quite so

9 smooth. From the very beginning, I was sick. The

10 nausea seemed to never end. There were several-day

11 stretches were I would -- I was unable to keep down

12 food or water. Most days, the smell alone of food was

13 enough to make me sick. I tried each and every home

14 remedy I could think of to help ease the nausea.

15 I finally decided that I needed to seek

16 medical intervention, as I was dehydrated and I feared

17 for my baby. I remember sitting in the ER and the

18 doctor telling me they were going to give me some

19 medication to help the nausea.

20 They were going to give me fluids and Zofran

21 in an IV. My first reaction was panic. No one ever

22 said that it was off-label or would cause harm to me

1 or my baby. Had I known what possible risks were, I

2 wouldn't have taken it. That's just who I am.

3 But I got the IV. I felt better and was

4 sent home with a prescription for Zofran to take as

5 needed. I filled it. I got the generic form. It was

6 uncomfortable talking it. I used it very, very

7 sparingly.

8 I got through the rest of my pregnancy with

9 no other issues. Wanting to have a completely natural

10 childbirth, I delivered at a birthing center. After a

11 short labor, I gave birth to an amazing baby boy.

12 Three days later, we went to his

13 pediatrician for his first check-up. The doctor heard

14 a heart murmur and sent us to the children's hospital

15 for more testing.

16 While holding my baby during his EKG and

17 echocardiogram, I was confident that he was fine and

18 all this was just precautionary. It wasn't until

19 after the echo that I knew something was wrong.

20 We were told the doctor would need to see

21 the tests and he was going to want to talk to us.

22 They put us in a room, and we waited and waited. It

1 was the most two hours -- excruciating two hours of my

2 life. We had no idea what we were in store for.

3 The doctor finally came in and explained

4 that my precious boy had a hole in his heart,

5 specifically, a ventricular septal defect, or a VSD.

6 He explained that in a lot of cases, the hole closes

7 on its own. He let us know that we could wait and

8 watch until there were any negative side effects.

9 This would also be beneficial as the bigger he was,

10 the better he would be able to handle anesthesia.

11 If the hole did not close on its own and we

12 began to see negative symptoms, we would have to

13 discuss treatment options, which would most likely be

14 open-heart surgery to repair the hole. I was

15 devastated, but tried to remain hopeful that it

16 wouldn't come to that.

17 Over the next five months, we maintained

18 regular cardiology appointments to monitor the hole.

19 His heart was starting to enlarge due to blood flow

20 into the wrong chamber through the hole.

21 We had a little time before any permanent

22 damage. This was my time to make sure my boy was

1 growing. He was strictly breastfed and would eat a

2 little at a time every hour and a half. This led to

3 little sleep for me, but it was worth it to help my

4 boy be as big as he could be.

5 In November, we got the news we were hoping

6 to avoid. If we didn't do the surgery soon, there

7 would be irreversible damage to his heart. Couldn't

8 figure out how to make sense of what was happening.

9 Sebastian was a calm, chill baby. How is it possible

10 that he was this sick? I tried to do everything

11 right. I ate healthy. I exercised. We are a loving

12 family. Why us? Why him?

13 We scheduled his surgery for the middle of

14 January. My job in the meantime was to keep him

15 healthy. We tried to get through our holidays as

16 normally as possible. With the knowledge that your

17 six-month-old baby was getting reading for open-heart

18 surgery, some days were tough.

19 At the end of December, we got the call that

20 the surgeon had an opening and he wanted to move

21 Sebastian's surgery up to January 8th. We agreed and

22 started preparing.

1 We had to take our daughter out of daycare

2 for two weeks prior to surgery to avoid any

3 unnecessary germs or sickness in our household. The

4 night before his surgery, I gave him a bath in the

5 sink and took pictures -- one last picture before

6 getting the scar he would carry for the rest of his

7 life.

8 Being a military family, we never seemed to

9 have family local. So I had to fly my sister in from

10 Maine to stay to with my daughter while I was in the

11 hospital with Sebastian. My husband would go back and

12 forth between the hospital with Sebastian and home

13 with Amaya until he had to go back to work.

14 We arrived at the hospital very early on

15 January 8th. My husband and I got to be with

16 Sebastian while they got him ready to bring him back

17 to pre-op. When they said it was time to pass him

18 over so they could bring him to the back, I thought I

19 was going to lose control. Passing my son over was

20 the hardest thing I would ever do.

21 We watched the nurse walk away with our son

22 looking back at us having no idea what was going on.

1 There are no words to describe the feeling you have

2 when you pass your child to a stranger knowing there's

3 a possibility you might not get him back.

4 We met with the surgeon, and he explained

5 exactly what was going to happen in the surgery and

6 that he was going to take care of our boy as if he

7 were his own.

8 My husband and I sat in the waiting room for

9 what felt like an eternity. The hospital was great.

10 They sent someone out regularly to give us status

11 updates, and we finally got word that everything was

12 over and the surgery had gone smooth.

13 It wasn't until years later when I read the

14 medical records that I grasped the concept of how

15 large the hole really was and the fact that he was on

16 bypass for 58 minutes. For 58 minutes, machines kept

17 my baby boy alive.

18 When we were allowed into his room to see

19 him for the first time, I was nervous. We walked in,

20 and there were machines and tubes and foreign sounds.

21 And my baby was still unconscious on the bed.

22 He was covered in a blanket until we told

1 the nurse that we were ready to see his body. When

2 she pulled the blanket down, he looked scary. He had

3 tubes coming out of everywhere, and the incision was

4 huge.

5 The nurse explained everything, every tube

6 and wire that we were looking at. She let us know

7 that the first 24 hours were the hardest. She was

8 right.

9 The first night was horrible. He woke up

10 crying and in pain so many times I lost count. I felt

11 helpless. There was nothing I could do but sit by my

12 son's hospital bed and hope he had the strength to get

13 through this.

14 The next couple of days were the same

15 routine. He'd get a little better, and they'd take

16 another tube out. Nights seemed to be difficult.

17 Nobody was getting much sleep.

18 To make matters worse, I missed my daughter.

19 This is impacting our entire family. She was not

20 allowed in the hospital because she was only two.

21 There was no way I was leaving my son.

22 On day four, Sebastian was starting to feel

1 better. We knew because it was getting harder and

2 harder to keep him still. On day five, we were able

3 to go home.

4 We had to alter how we picked him up because

5 the bones needed time to heal, but he had no

6 restrictions. He went home with a couple of

7 medications to take for a week or two following

8 surgery.

9 The day we got home, his sister was so

10 excited. She'd missed her little brother and her mom.

11 We were just happy to get back to normal. We had to

12 have regular check-ups at first with the cardiologist

13 to make sure everything was healing right.

14 Thankfully, there were no complications with his

15 recovery.

16 We have a brand new baby. We didn't realize

17 until after his surgery the impact the hole had been

18 having on him. From the day we brought him home from

19 the hospital, he had not stopped moving. He started

20 as the calmest baby ever and has turned into the most

21 active four-year-old boy you'll ever meet.

22 While we're glad the surgery was behind us,

1 we still had to have regular cardiology appointments

2 to make sure the patch was holding up well and growing

3 with him. The visits went from weekly to monthly to

4 yearly. Every visit brings anxiety because you never

5 know what's going to happen. So far, so good.

6 My son is an active four-year-old boy with

7 no restrictions. We just live day by day and try not

8 to focus on what could happen. We've tried to be

9 positive and grateful because our story could have

10 ended much different.

11 January 8th holds a new meaning in our

12 family. Every year, we have a heart party for our

13 boy. He gets a heart-shaped cake, and we decorate the

14 house. It's our way to celebrate his strength and his

15 new happy, healthy heart.

16 With everything my family went through,

17 there was no anger until we heard that there was a

18 possible link between taking Zofran while pregnant and

19 heart defects in babies. We didn't even know about

20 off-label use of medications until a couple of years

21 after my son's surgery.

22 It's unfair that our family had to go

1 through this. I'm angry and I'm sad. I'm confused.

2 If I hadn't taken the medication, could I have

3 prevented it?

4 I trusted that the pharmaceutical companies

5 did their jobs and were honest about it. I trusted

6 that my doctors knew the risks of the drugs they

7 prescribed and made me aware of them so I could make

8 an educated decision. Whose responsibility is it to

9 keep people safe?

10 I truly hope that unsuspecting families

11 don't have to go through what my family has had to

12 endure.

13 MS. KUX: Thank you. Okay. All right.

14 Thank you.

15 Any questions?

16 Thank you.

17 So I want to thank all the panelists this

18 morning for their presentations and ask everybody to

19 come back at 1:30.

20 (Off the record.)

21 (Break)

22 MS. KUX: Welcome back, everyone. We're

1 gonna get started. So for folks who weren’t here this

2 morning who are speaking, I just want to give a little

3 bit of background. The -- this little box on the

4 podium is the timer. It'll turn yellow when you have

5 one minute and red when your time is up.

6 Each -- we have a little bit of time for

7 questions after each panelist, and we've been asking

8 questions, so be ready for that. And if -- we're not,

9 as you've noticed, running exactly on schedule, so if

10 you could be here a little bit before your time and be

11 prepared to stay a little bit after that would be

12 great.

13 So I think that's -- we'll just get started.

14 And I just -- again, thanks to all the folks who were

15 here this morning. This is sort of the last stretch,

16 and we're looking forward to everybody's

17 presentations.

18 Okay. So our next presenters are Dr.

19 Adriane Fugh-Berman and Dr. Alycia Hogenmiller.

20 MS. HOGENMILLER: Hello. I would just like

21 to clarify that I'm not a doctor. It's Ms.

22 Hogenmiller.

1 Thank you.

2 Hello. My name is Alycia Hogenmiller. I’m

3 the project manager of PharmedOut, a Georgetown

4 University Medical Center research project. We

5 examine how pharmaceutical and medical device

6 companies use marketing to affect therapeutic choices.

7 PharmedOut has a contract with the George

8 Washington University Milken Institute School of

9 Public Health to create industry-free, unbiased

10 continuing education to physicians, other clinicians,

11 and pharmacists for the D.C. Department of Health.

12 This contract funds part of both my salary and Dr.

13 Fugh-Berman's salary. We have no commercial conflicts

14 of interest.

15 In my testimony today, I would like to

16 address some points brought about this hearing.

17 First, industry has promised that if given permission

18 to promote products off-label, it will do so

19 responsibly. But what evidence supports this claim?

20 Lawsuits, bad public image, and large fines

21 have not deterred the industry thus far. Drug

22 companies have every incentive to push the limits of a

1 proposed ruling. Laws and regulations against off-

2 label promotion are a deterrent to only the worst

3 behavior. Even so, off-label sales are so profitable

4 for a company that laws against off-label promotion

5 continue to be ignored. Companies may even plan to

6 break the law, calculating fines of off-label

7 promotion as the price of business.

8 Despite several expensive high-profile off-

9 label promotion cases, companies have not changed

10 their practices. Repeat offenders, to name a few,

11 include Pfizer with 11 settlements, Merck with 9,

12 GlaxoSmithKline, Novartis, and Bristol-Myers Squibb,

13 all with 8.

14 A majority of cases, 58 percent, were

15 brought forward by whistleblowers, meaning the

16 government has thus far been insufficient in catching

17 these cases of abuse. Even when the FDA is able to

18 catch cases of abuse, they will be able to stop only a

19 portion of the most egregious cases.

20 The Office of Prescription Drug Promotion,

21 OPDP, is currently receiving over 80,000 promotional

22 pieces annually. They can only evaluate a tiny

1 percentage of these items.

2 Allowing off-label promotion will swamp OPDP

3 further and make it impossible for them to do their

4 job. Even when misleading campaigns are identified,

5 the damage is already done by the time enforcement

6 actions are taken.

7 Additionally, patients will be left without

8 protection of the government or legal recourse if they

9 are harmed by off-label promotion. This undermines

10 the core function of the FDA to protect consumers by

11 ensuring that benefits of medical therapies outweighs

12 harm.

13 Second, the idea that more information is

14 better. Physicians and patients don't need more

15 information. They need correct information,

16 especially information that is put into an appropriate

17 context.

18 You have heard that manufacturers know the

19 most about their drugs. That may be true. But you --

20 they cannot be counted on to provide accurate

21 information on competing drugs, generic drugs, or non-

22 pharmacologic therapies such as diet and exercise.

1 In fact, they have campaigns to battle

2 competing therapies. For example, Lipitor had a

3 campaign titled "Stop Kidding Yourself" that

4 discouraged patients from using diet and exercise to

5 lower cholesterol. And these are the companies we are

6 supposed to trust with providing appropriate context?

7 Industry given -- information given to

8 physicians and patients by industry will necessarily

9 be one-sided, the side of industry. Industry has no

10 incentive to emphasize harms of their products or

11 promote a superior product. That would go against

12 their shareholders' interests.

13 For people to be able to make informed

14 decisions, they need all the relevant information.

15 But what is relevant? To industry, that would only be

16 the benefits of the drug.

17 Industry, in their guidelines, has promised

18 a commitment to provide appropriate context about

19 data. In their guidelines, they have stated that they

20 will provide information about the limitations of the

21 data and the analysis conducted. This information

22 only applies internally to the materials provided.

1 Under their guidelines, they would not have

2 to compare their drug to other drugs. So even if

3 their drug is the worst in its class, companies will

4 not be required to disclose that.

5 FDA is charged with protecting consumers and

6 patients. Loosening restrictions on off-label

7 marketing abdicates that responsibility. Industry's

8 claims will always be misleading because the goal

9 isn't truth. The goal is selling as much of a product

10 as possible.

11 Third, allowing off-label promotion will

12 improve public health. This argument is based on the

13 claim that receiving more product information more

14 quickly helps public health. Again, what proof has

15 been provided that backs up this claim? I've heard

16 the phrase "real-world evidence" many times, but none

17 of the benefits of this so-called evidence has been

18 cited.

19 Here is some real world evidence. Americans

20 experience 2.1 million serious injuries from adverse

21 drug reactions every year. An estimated 128,000

22 people die from an adverse drug reaction. This

1 matches stroke as the fourth-leading cause of death.

2 People are asking for the FDA not to delay

3 drugs from reaching patients, but I have not heard

4 anyone ask for drugs to be taken off the market more

5 quickly, even after they have been proven to harm

6 patients. Taking bad products off the market would

7 improve public health.

8 Currently, industry chooses which studies to

9 fund, which studies to publish, and how to present

10 those studies. They do not do studies that compare

11 their drugs to competitors. They do not do studies on

12 long-term harms. As Dr. Califf said yesterday, in a

13 marriage, it is what you don't say that is the

14 problem. What industry chooses not to talk about is

15 harms.

16 Yesterday I did not hear any of the industry

17 representatives or the groups funded by industries

18 speak about the risk of drugs or devices, or they

19 actively dodged the question when directly asked.

20 Allowing off-label promotion of any kind will have a

21 cascading negative affect for drug regulation,

22 clinical practice, and public health.

1 The FDA is the protection for physicians and

2 patients. We have heard that regulation is impeding

3 the stream of knowledge. This is not a stream, but an

4 impending tsunami of bad, unreliable information. The

5 FDA is the dam protecting patients. I stand behind

6 the FDA in upholding the current regulation of not

7 allowing off-label promotion.

8 I implore you today to set forth the most

9 rigorous restrictions possible against off-label

10 promotion. Please do not adopt the standards set

11 forth by PhRMA and Bio in their guidelines. Please do

12 not let companies promote products off-label to

13 healthcare providers, payers, or to patients.

14 Thank you very much.

15 And I will answer questions after Dr. Fugh-

16 Berman speaks.

17 Thank you.

18 DR. FUGH-BERMAN: Good afternoon, and thank

19 you for having this hearing on a very important

20 subject. I'm a physician and associate professor in

21 the Department of Pharmacology and Physiology and the

22 Department of Family Medicine at Georgetown and direct

1 PharmedOut. And one of the things that PharmedOut

2 does is expose covert pharmaceutical marketing

3 practices.

4 I'm also a paid expert witness at the

5 request of plaintiffs in litigation regarding

6 pharmaceutical marketing practices.

7 My testimony's going to focus on three

8 points -- off-label promotion undermines public

9 health, industry education is always misleading, and

10 trust in pharma goes against the evidence.

11 Most off-label use is unsupported by

12 evidence. Studies shows that between 73 and 81

13 percent of off-label prescriptions are for conditions

14 for which there is little or no -- for which there is

15 no -- little or no scientific support for efficacy.

16 We know that promotion increases prescriptions. If

17 the FDA loosens restrictions on off-label promotion,

18 irrational prescriptions and associated harms will --

19 can be expected to skyrocket.

20 Off-label use increases adverse events. Dr.

21 Wolfe cited a Canadian study yesterday that found that

22 off -- that adverse effects were higher for off-label

1 use than on-label use. And for uses that had no

2 scientific support, it was even higher. There are

3 also studies that show that in children off-label use

4 of drugs is also associated with an increased number

5 and increased severity of adverse effects.

6 Off-label use of menopausal hormone therapy

7 caused breast cancer, heart attacks, strokes,

8 dementia, and increased deaths from lung cancer. Off-

9 label use of anti-psychotics in elders increases the

10 risk of cognitive declines, strokes, diabetes, hip

11 fracture, hypothermia, and pneumonia and death.

12 And the off-label combination fen-phen

13 caused valvular heart disease. Off-label use of the

14 analgesic Duract bromfenac caused liver failure. More

15 than half of prescriptions for fluoroquinolones, which

16 cause tendon rupture, are off-label as well.

17 Despite a black box warning and a lot of

18 adverse publicity between 2006 and 2010, more than 40

19 percent of prescriptions for erythropoiesis

20 stimulating agents were also for unsupported off-label

21 uses. ESAs increase the risk of death, serious

22 cardiovascular complications in renal patients, and

1 tumor progression in patients with cancer.

2 We know that most off-label prescriptions

3 are written for conditions that have no scientific

4 basis for their use. Well, harms are always going to

5 outweigh benefits when there are no benefits.

6 There's no overlap between off-label uses

7 supported by pharma and actual scientific support.

8 There is certainly some off-label uses that are

9 supported by multiple, randomized controlled trials.

10 For example, RCTs support the use of

11 bevacizumab or Avastin, as was mentioned by Jack

12 Mitchell earlier, in age-related macular degeneration;

13 Misoprostol in miscarriages or elective abortion;

14 Minocycline and doxycycline for rheumatoid arthritis.

15 Not one of these proven effective off-label uses has

16 been promoted by pharmaceutical companies.

17 In fact, pharmaceutical companies have

18 battled off-label uses that threaten profits.

19 Manufacturers of misoprostol refuse to apply for an

20 indication for Misoprostol for miscarriage or

21 abortion. Genentech fought off-label use of Avastin

22 in order to protect sales of its far more profitable

1 Lucentis. The company actually argued that no trial

2 supported the use of Avastin in macular degeneration,

3 but Genentech refused to do those trials.

4 It was great. Ophthalmologists fought back.

5 They knew that both of the products worked well. They

6 lobbied the national -- they started a registry. They

7 lobbied the National Eye Institute to fund trials.

8 There were eight trials that were done comparing the

9 two drugs. Not one dime of industry money went into

10 those trials, and they did show that the two drugs

11 were equivalent.

12 And tellingly, physicians who receive gifts

13 from pharma, ophthalmologists who receive gifts or

14 payments from pharma, are far more likely to use on-

15 label versions of bevacizumab. And the ones that

16 don't take money use the far cheaper and equally

17 effective off-label uses. So there are proven uses.

18 But off-label uses that have scientific

19 support will not remain a secret, even when industry

20 wants them to remain a secret. Off-label uses with no

21 scientific support are the ones that industry will

22 push because industry supports only that which

1 supports industry.

2 Industry education is always misleading. In

3 fact, pharma's most effective tool for selling

4 mediocre or dangerous drugs is education. Industries

5 already infiltrated every source of information that

6 prescribers rely on. Successful strategies include

7 ghost-written and ghost-managed articles that convey

8 marketing messages in the medical literature and also

9 consumer publications. Ghost writing has been

10 documented for Prempro, Lexapro, Paxil, Fen-phen,

11 Neurontin, Vioxx and Zoloft, among others.

12 Certainly, information on unapproved uses is

13 available from journals, professional societies,

14 compendia, and electronic communication platform, but

15 industry actively influences all of these. So it's no

16 surprise that off-label uses of branded drugs are

17 emphasized.

18 One analysis of compendia found that nearly

19 three-fold as many off-label uses were recommended for

20 atypical branded antipsychotics than for generically

21 available typical antipsychotics. It's also no

22 surprise that physicians are unaware of which

1 indications for a drug are on-label or off-label.

2 There -- the docs who -- and what -- the

3 study that looked at this found that the doctors who

4 used drugs off-label were less likely to know that the

5 drugs that they used were not for label -- were more

6 likely to believe that they were using the drug for

7 labeled indications, and they were not. So doctors do

8 not know the difference between on-label and off-label

9 use -- what's on-label and what's off-label. So it's

10 not just patients. It's doctors.

11 The fact that industry-driven avenues of

12 communication already exist is not justification for

13 dropping all barriers. Industry control of

14 information should be grounds for consternation, not

15 capitulation.

16 FDA needs to regulate off-label promotion

17 more, not less, including regulating industry-funded

18 CME as promotion. All industry-funded CME is a vessel

19 for marketing messages. We have demonstrated this in

20 published articles on continuing medical education,

21 how it was used to sell hypoactive sexual desire

22 disorder. We have several other papers in progress on

1 this.

2 Neither the ACCME, the accrediting body, nor

3 CME accreditors are capable of identifying these

4 marketing messages, especially when you consider that

5 marketing for a drug starts 7 to 10 years before a

6 drug actually comes on the market. They're not

7 marketing the drug specifically. They are marketing

8 the disease. Their pre-launch marketing messages are

9 different than post-launch marketing messages.

10 Three-quarters of the continuing medical

11 education that physicians see is commercially

12 supported.

13 Ghost-managed articles in the medical

14 literature should also be considered -- articles in

15 the medical literature should also be considered

16 promotion. This is a quote from an industry article.

17 "Peer-reviewed publications offer pharma companies

18 shelter from often stormy regulatory waters. FDA

19 views published articles as protected commercial

20 speech, so doesn't regulate their content."

21 Industry-funded studies exaggerate benefits

22 and downplay harms. A systematic review of 37 studies

1 found a significant association between industry

2 sponsorship and pro-industry conclusions.

3 Industry preferentially publishes positive

4 studies and buries negative studies. The medical

5 literature is highly influenced by the pharmaceutical

6 industry.

7 Industry insiders who work with PharmedOut

8 tell us that companies get a drug approved through a

9 small trial for an unusual or rare disease, while they

10 have an illegal off-label campaign for a large

11 population already planned. Ghost writing and ghost

12 management allows companies to ensure that their

13 marketing goals are supported in the -- in papers, and

14 that messages disadvantageous to their goals are

15 absent.

16 How things are written or how things are

17 spoken makes a difference. At this hearing for

18 example, there are several phrases used by industry

19 that we've heard over and over again by industry

20 vendors and industry-funded groups.

21 But what if we reframed some of those

22 phrases? For example, unmet medical needs could be

1 translated as untapped profit opportunity. Timely

2 means premature. Emerging evidence means hope. Best

3 evidence available equals rumor. And real world

4 evidence means non-evidence based.

5 Industry has long used third parties

6 including professional societies, consumer advocacy

7 groups and paid opinion leaders to promote products

8 off-label. But these are only a deterrent for the

9 worst behaviors. Despite repeated promises and

10 repeated finds, companies have not changed their

11 practices at all.

12 There's reasons that companies don't seek

13 labeled indications. They aren't willing to do the

14 trials because they're afraid the benefits of the drug

15 won't outweigh the risks, or they already did the

16 trial, their drug was ineffective, or too dangerous to

17 seek a labeled indication. What is to prevent a

18 company from promoting a drug off-label for a

19 condition for which the company already knows the drug

20 is ineffective?

21 There's two ways to market a drug in

22 industry -- performing the studies necessary for a

1 labeled indication or spreading rumors of benefits.

2 The -- that's called the publication strategy, which

3 systematically places articles in the medical

4 literature, and that's been very effective at both

5 selling drugs and harming patients.

6 Pharmaceutical marketing has already

7 distorted the discourse on off-label uses and

8 encouraged the unmonitored, potentially dangerous use

9 of drugs by patients who cannot benefit or for whom

10 the risks and benefits are unknown. You've heard from

11 industry that RCT's, randomized control trials, don’t

12 represent real world evidence. RCTs represent the

13 only reliable scientific evidence of benefit.

14 Observational studies cannot prove benefit.

15 Also, not a single person has mentioned the

16 placebo effect, or non-specific effects. Industry

17 hates non-specific effects because most of their drugs

18 don't actually do better than placebos. That's why

19 comparative control trials are done, to establish

20 whether a therapy is superior to placebo or superior

21 to a proven competitor.

22 Arthroscopic surgery helps knee

1 osteoarthritis. So does sham surgery. Many

2 observational studies mislead us into thinking

3 menopausal hormone therapy prevented cardiovascular

4 disease. RCTs showed us that the therapy doesn’t

5 prevent cardiovascular disease. It causes it, along

6 with strokes and breast cancers.

7 In the 19th century, physicians gave

8 dangerous and ineffective drugs to patients with no

9 regulation at all. Today, drugs have to be shown to

10 be safe and effective for specific indications.

11 Nothing prevents industry from submitting

12 articles to medical journals or discussing studies at

13 medical or scientific conferences. Discussion and

14 debate and the honing of ideas is what science is all

15 about.

16 But instead of risking public discussion,

17 peer review, or regulatory review of inadequate

18 studies, industry is asking the FDA's permission to

19 manipulate individuals behind closed doors into

20 believing questionable efficacy claims that would not

21 survive regulatory review. Industry wants to topple

22 the last, best barrier to promoting any therapy for

1 any condition.

2 Unapproved uses are sometimes necessary, but

3 they should always be undertaken with care and caution

4 because patients are being subjected to an experiment.

5 Valuable off-label uses should be discussed by

6 unbiased researchers in bona fide medical journals.

7 Truly useful off-label uses will not remain

8 a secret. Pharma wants to educate physicians and

9 payers through rumors rather than RCTs. Stand fast,

10 FDA. Promising therapies should be tested in clinical

11 trials and submitted for regulatory approval.

12 MS. KUX: Thank you very much to both of

13 you.

14 Any questions from the panelists?

15 Tom?

16 MR. ABRAMS: You outlined your concerns

17 about industry's dissemination of off-label

18 information. And you mentioned that off-label use

19 having adequate evidence is already known to

20 healthcare professionals, or there's ways of

21 healthcare professionals getting this information.

22 I'd like to explore that point a little bit

1 because a point that was brought up by some speakers

2 yesterday was industry can be a beneficial force in

3 this, getting data that a company may have, or helping

4 to get information to the healthcare professionals

5 that may be most relevant given the volume. There's

6 just so much volume out there it's hard to filter

7 through. I was wondering if you could comment on

8 those two -- points that were brought up by speakers

9 yesterday.

10 DR. FUGH-BERMAN: So the reason that there's

11 so much volume of information is that industry dumps a

12 lot of junk into the medical literature and really

13 fogs the environment in terms of information. We

14 don't need more information. We need good

15 information. We need unbiased information. And

16 unfortunately, most sources of information are

17 actually very tainted by industry.

18 There are already venues for new uses to be

19 discussed. They should be discussed in scientific

20 meetings. They can be discussed in medical journals.

21 They are trying to get -- industry is trying

22 to get around this to change the conversations into

1 one-on-one conversations that really can't be

2 monitored or regulated at all. And there are already

3 good and self-corrective venues for having these

4 discussions, and that's where it should be.

5 These discussions should be public. If it's

6 really scientific exchange, then it should be done in

7 a scientific format. And if they really have great

8 evidence of -- if they really have great evidence from

9 randomized control trials, then they should be

10 applying for an indication and a label change.

11 DR. KUX: Other questions?

12 Thank you.

13 MS. DAVIS: So just on that last point when

14 you were saying if they have great evidence they

15 should apply for a labeling change. You mentioned a

16 few situations where because the drug is no longer

17 single-source, or maybe it's just gone to generic,

18 that maybe there wouldn't be the incentives there to

19 apply for a labeling change. Do you have thoughts on

20 how the information should be disseminated in those

21 situations to make sure people are aware it?

22 DR. FUGH-BERMAN: Well, when they're proven

1 -- when there are proven uses of a generically

2 available information, I mean I'd like to say it's

3 never kept a secret. I will -- you know, I will say

4 that, in fact, often physicians don't know about the

5 data that are available that are done not by companies

6 because they don't -- they can't make a commercial

7 gain out of it, but of studies that are done by other

8 researchers.

9 So there does need to be a way to get that

10 information out to people, but it should be by

11 unbiased sources and not through pharmaceutical

12 companies. They are not capable of providing unbiased

13 sources.

14 MS. HOGENMILLER: And some examples of that

15 would be publically funded trials or publically funded

16 education for physicians and pharmacists or unbiased

17 newsletters. So there is information available.

18 DR. FUGH-BERMAN: Yeah. Great point.

19 Unbiased continuing medical education from the DC

20 Center for Rational Prescribing, for example.

21 MS. HOGENMILLER: Thank you.

22 MS. KUX: Our next speaker is Dr. Doyle

1 Stulting from the American Society of Cataract and

2 Refractive Surgery and the Alliance of Specialty

3 Medicine.

4 DR. STULTING: Good afternoon. My name is

5 Doyle Stulting. I'm testifying on behalf of the

6 American Society for Cataract and Refractive Surgery

7 and member organizations of the Alliance of Specialty

8 Medicine, a coalition of medical subspecialty

9 societies representing 100,000 physicians and

10 surgeons.

11 I have an M.D. and Ph. degree and past

12 president of the American Society for Cataract and

13 Refractive Surgery, founder of the Stulting Research

14 Center in Atlanta, Georgia, and Professor Emeritus at

15 Emory University. I've authored over 230 peer-

16 reviewed publications, edited the General Cornea for

17 10 years, was a member of the ophthalmic devices panel

18 for 10 years, and received the Food and Drug

19 Administration Citation for Excellence in ‘98.

20 This diverse exposure and unique training

21 gives me a unique perspective from which to comment on

22 today's topic. We believe the FDA's current

1 regulations unnecessarily currently interfere with the

2 dissemination of scientifically valid information

3 between healthcare professionals and manufacturers.

4 This interference ultimately denies

5 physicians access to vital current real world

6 experiences and adversely affects healthcare outcomes.

7 I and my colleagues in the Alliances Specialty

8 Medicine believe physicians have the ability to assess

9 and interpret clinical data appropriately and that

10 access to those data will result in measurable

11 benefits to patients to improve outcomes and new

12 cures.

13 Reasonable restrictions on the

14 communications would include notification that a

15 referenced indication is off-label as well as a

16 requirement that communications be truthful, balanced,

17 and not misleading.

18 Off-label use of drugs and devices is

19 actually very common in my practice and, indeed, the

20 practice of medicine. The off-label use is commonly

21 found in medical textbooks. In fact, failure to

22 prescribe medications or use devices off-label would

1 quickly place many of us, including me, at risk for a

2 malpractice lawsuit. Routine risk of -- routine use

3 of antibiotics after surgery, like cataract surgery,

4 is off-label. The use of antibiotics to treat severe

5 corneal life -- sight-threatening infections is also

6 off-label.

7 Would you like to have surgery without an

8 antibiotic coverage? Would you like to come into my

9 office with a sight-threatening corneal infection and

10 for me to have to tell you that I can't use a drug on-

11 label to treat you?

12 For certain populations such as children,

13 pregnant women, cancer patients, and patients with

14 rare diseases, FDA-sponsored clinical trials are not

15 feasible or too costly for any manufacturer to

16 undertake. This is especially true for patients with

17 rare diseases and those with conditions that may

18 exclude them from FDA clinical trials. For patients

19 such as these, off-label use of medical products is

20 our only option, one that may even be vision or

21 lifesaving.

22 Clinical trials designed for FDA approval

1 are rigid, well designed, monitored, appropriately

2 analyzed, and reliable. Obtaining FDA approval for a

3 particular indication is, however, slow, cumbersome,

4 and incredibly expensive.

5 In addition, the information upon which

6 approval is based often does not reflect the full

7 range of appropriate indications. It may not

8 accurately list all warnings and contraindications

9 either.

10 Data often come to light after approval that

11 expands the indications, supports modifications of

12 dosage, or even limits the indications for a

13 treatment. The quality of this information may not

14 meet the so-called gold standard of a randomized

15 double-blind prospective controlled clinical trial.

16 But my colleagues and I are capable of evaluation of

17 the reliability of scientific communications, and we

18 can appropriately apply this information to our

19 clinical practice.

20 The label on medical products represents the

21 results of clinical trials that are designed by the

22 manufacturer to obtain FDA approval in the most

1 certain and most expeditious way possible. These

2 motivations are not the same as our motivation to

3 provide the best medical care to our patients.

4 Clinical trial results, therefore, often do

5 not represent all appropriate indications for a

6 product. The product label not only reflects limited

7 clinical data influenced by business considerations,

8 but also represents a summary of knowledge that is

9 frozen in time.

10 Invariably, practitioners become aware of

11 new indications, dosages, complications, and cautions

12 about the use of medical products after the label is

13 created. And this off-label information is often

14 vital to the health of our patients. There's no

15 reason for our use of medical products to be bound by

16 outdated information.

17 Current FDA regulations impede our quest for

18 scientific knowledge and our ability to care for our

19 patients by interfering with the flow of information

20 from device and drug manufacturers to practitioners

21 and even among practitioners themselves. In reality,

22 many patients are harmed when treatment options are

1 taken off the table for lack of information.

2 Rising public awareness of off-label use,

3 and the stigma of FDA's regulations have attached to

4 it, even interferes with the doctor-patient

5 relationship. Not infrequently, my patients return

6 after an initial consultation having decided not to

7 take a prescribed medication on their own because of

8 outdated or poorly stated information that they read

9 on the product label.

10 Not only do they fail to comply with

11 appropriate effective treatment, but they also

12 question the clinical skills that their doctor who has

13 prescribed a medication based on valid scientific

14 evidence that might be against that on the label.

15 Before regulatory hurdles were erected, it

16 was not at all uncommon for a representative of a

17 manufacturing firm to be the first to call our

18 attention to important new information about off-label

19 use of a medical product. We had the opportunity to

20 evaluate this information critically before using it

21 to guide patient care. Now this kind of information

22 may go unnoticed by busy practitioners to the

1 detriment of our patients' health.

2 Provided that there is prominent disclosure

3 that the FDA has not approved a product for a certain

4 indication truthful, unbiased communications of data

5 should not be impaired. We urge the FDA to open the

6 lines of communication between manufacturers and

7 practitioners to help facilitate the development and

8 dissemination of accurate information about off-label

9 use. This will allow providers to make better

10 decisions for their patients, improve medical

11 outcomes, minimize the lack of patient compliance

12 caused by outdated label information, and improve the

13 good relationship that we strive to maintain with our

14 patients.

15 In fact, we believe it would be appropriate

16 to add a paragraph to all drug and device labels

17 stating something like the following. "The

18 indications, contraindications, warnings, cautions,

19 and other information contained in this label are

20 based on data generated by the clinical trial used to

21 obtain approval for marketing this product in the

22 United States. After marketing approval, additional

1 scientifically valid data may become available to

2 justify new usage, dosages, contraindications, or

3 other modifications of the information contained

4 herein. Your physician will take this information

5 into consideration when prescribing this product and

6 can discuss it with you."

7 This, or similar wording, would empower

8 physicians to utilize approved products for the

9 benefit of their patients on the basis of current

10 scientifically valid data without the stigma and

11 hampered professional communication created by

12 existing restrictions on off-label discussions.

13 Thank you for the opportunity to speak to

14 you today.

15 MS. KUX: Thank you very much.

16 Any questions, Panelists?

17 Lauren?

18 MS. SILVIS: You mentioned scientifically

19 valid data, and I'm wondering if you think that that's

20 something that needs to be further defined or a

21 concept that would be left up to physicians' judgment

22 with the disclaimer that for devices we do have a

1 regulation defining valid scientific evidence. But I

2 was just wondering if you thought it was something

3 that needed further define -- definition?

4 DR. STULTING: We as physicians in the

5 sciences understand the development of uncontroversial

6 scientific data. It begins with an observation,

7 perhaps the case report, a limited series, and then

8 progresses to a prospective controlled clinical trial.

9 All along the way, we use the information

10 that's available to us, tempered with the knowledge of

11 where it came from and how it was derived. We're

12 skeptical about a case report and sure about a

13 randomized controlled clinical trial.

14 But along the way, we still have to use that

15 information to the best of our ability for the

16 benefits of our patients. And we as physicians and

17 scientists hopefully are trained to do that. We can't

18 wait for a randomized controlled clinical trial for

19 everything we do. It just won't work. It's not

20 practical. It's the not the way we practice medicine,

21 unfortunately, in this country.

22 We have a quest for information, just like

1 many of the other speakers today. But we also have to

2 have that quest tempered by the consideration of who's

3 going to pay for it, how are we gonna generate it, and

4 what are we gonna do in the mid-time -- in the

5 meantime.

6 The unfortunate incidences of significant

7 complications from drugs and devices used off-label

8 have to be balanced by the benefit to patients who are

9 getting off-label uses and are doing well. Those

10 people are not at the meeting today.

11 MS. KUX: Additional questions?

12 DR. SHERMAN: Just one point of

13 clarification. You mentioned that you thought that

14 FDA was interfering with communication between

15 practitioners and that we were interfering with the

16 communication between the practitioner and the

17 patient. And if you could just expand a little bit

18 on, since we do not regulate the practice of medicine,

19 what you feel is creating those inhibitions.

20 DR. STULTING: Yeah. The designation of

21 off-label discussions with the -- let's see. You guys

22 published a guidance document for comment I believe in

1 January of 2011 or somewhere around in there. It was

2 about professional communications. It went out for

3 comment, and I haven't seen a final document.

4 However, most of the pharmaceutical and

5 device companies have implemented the guidance in

6 there, and it says if I am a speaker, for example, at

7 an industry-sponsored event, I am assumed to be an

8 employee of that company. And if someone in the

9 audience says, oh, what do you find when you use

10 cyclosporine off-label for the treatment of vernal

11 conjunctivitis, well, that's in the literature. But I

12 can't communicate and answer that question to the

13 group as a result of that guidance documents and the

14 off-label designation.

15 So communication between professionals is

16 being throttled by the off-label designation. And if

17 the paragraph that I suggested is off -- is added to

18 the label, then that will disappear to our benefit.

19 DR. SHERMAN: Maybe in your comments if you

20 could -- if you have any data or if you've done any

21 testing of the -- what's the right word -- the

22 communication specialist -- of the impact of such a

1 paragraph, that would be very helpful to us.

2 DR. STULTING: I'm sorry. I didn't catch

3 the question.

4 DR. SHERMAN: I'm blocking on the word.

5 Consumer test -- but there's another word -- when you

6 use a communication vehicle and you test it and you

7 see what the results of the communication are. Thank

8 you.

9 Perception. In other words, has there been

10 testing of the perception of a paragraph such as that

11 one?

12 DR. STULTING: Testing of what would happen

13 if the paragraph will be there?

14 DR. SHERMAN: Yeah.

15 DR. STULTING: Well, the effect will be that

16 there is -- it recognizes the fact that information

17 becomes available after the label is generated.

18 So in my view, it recognizes the fact that

19 we ought to be able to talk about those things without

20 them considered -- being considered off-label because

21 the label recognizes the fact that new data may

22 supplement or, indeed, replace what's on the label.

1 Did I answer the question?

2 DR. SHERMAN: Thank you.

3 MS. KUX: Thank you very much.

4 Hi. Our next speaker is Ms. Katherine

5 McGahey.

6 MS. MCGAHEY: Good afternoon. My name is

7 Katherine McGahey, and I'm here on behalf of The 1

8 Million 4 Anna Foundation, whose mission is to fight

9 Ewing sarcoma today, tomorrow, and until it's gone.

10 The foundation was formed by the Basso family,

11 following the loss of their beloved Anna at the age of

12 18 to Ewing sarcoma.

13 I have a Bachelor of Science degree in

14 physics with training in biology, physiology,

15 genetics, and chemistry. I am also an attorney for

16 the law firm of Strasburger & Price, headquartered in

17 Dallas, Texas. I have read and written extensively on

18 the First Amendment issues that have been discussed

19 here over the past two days. That is not what I'm

20 here to talk to you about.

21 My co-presenter, Ms. Lauren Brown, was not

22 able to attend today. First, I would like to thank

1 you for allowing me to also speak on her behalf.

2 Lauren is 22 years old and she's a senior at

3 Texas A&M University. She's pursuing two degrees, one

4 in international commerce, and the other in

5 statistics. And she hopes for a career in public

6 service. Lauren has been battling Ewing sarcoma since

7 she was 15 years old. Unfortunately, her disease has

8 recently taken a bad turn. Her pain is currently not

9 well managed, and that's why she was not able to

10 travel here today.

11 We wanted to address you on behalf of the

12 foundation and on behalf of the pediatric cancer

13 community at large to place one key piece of

14 information at the forefront of your minds. Whenever

15 you think about unapproved use of an approved drug,

16 you must think about pediatric cancer because that is

17 the world in which our children live and,

18 unfortunately, die.

19 Ewing sarcoma is one of 114

20 subclassifications under ICCC of pediatric cancer. It

21 is considered rare like all pediatric cancers. This

22 year, there will be somewhere between 300 and 400

1 children in this country diagnosed with Ewing sarcoma.

2 But pediatric cancer as a whole is not rare.

3 When you take all 114 classifications together, 43

4 children a day on average are diagnosed with cancer.

5 That's 1 in 285 children a year. When it comes to

6 disease, it is the leading cause of death in children.

7 The two days that we have the luxury of standing here

8 and airing our very differing opinions on the subject

9 of communication on off-label use of approved drugs,

10 between 10 and 14 children will die.

11 Since 1980, less than 10 drugs have been

12 approved for treatment in pediatric cancer and only

13 three for children in the first instance -- two in the

14 ALL and one in high-risk neuroblastoma. What this

15 means is from day one our children are treated off-

16 label. For those who advocate that no off-label use

17 should be allowed, you would be condemning our

18 children to death.

19 When a child is diagnosed with pediatric

20 cancer, if they are fortunate, they are either at or

21 they are quickly referred to a facility that is a

22 member of the Children's Oncology Group where they

1 will be treated under a standard COG protocol. But

2 COG protocols are still off-label. Ninety percent of

3 children are treated at a Children's Oncology Group

4 facility, and those protocols are proprietary, which

5 means the other 10 percent do not have access to that

6 information.

7 When the established COG protocol fails, a

8 child might be kept on chemotherapy or some other

9 treatment just to extend time. But the parent is told

10 there is nothing else the doctor can do, and the child

11 is sent home to die.

12 My daughter has been sent home to die three

13 times. The first time, she was a senior in high

14 school and we were told it was unlikely she would

15 graduate. We learned of a radiation technology -- a

16 radiation technique that was considered experimental.

17 We battled tumor board for two months because there

18 was no published data that showed that technique was

19 safe or effective in Ewing sarcoma. But it bought her

20 precious time. Today, that technique is part of an

21 established COG protocol for treatment of metastatic

22 Ewing sarcoma.

1 The second time she was sent home we pursued

2 clinical trials. I mean no disrespect to the

3 phenomenal oncologists who treat our children, but

4 they by and large do not have the time or the

5 expertise to research alternative treatments and

6 clinical trials for their patients. For the most

7 part, parents and caregivers are on their own.

8 With my educational background and the

9 extensive resources available to me, I found that task

10 daunting. The average parent, it is impossible. But

11 I would like for a moment for any parent in the room

12 to just stop and think what you would do if you were

13 told that your child is going to die.

14 For those of you who are not parents, I can

15 assure you, each of those parents are thinking they

16 would move heaven and earth to find something,

17 anything that might help their child. They'd turn to

18 the internet, websites, social media, list serves.

19 There are hundreds, if not thousands, of

20 groups out there dedicated to individual pediatric

21 cancers populated by warriors, survivors, parents,

22 caregivers -- excuse me. They share information.

1 Have you read this article? Have you been to this

2 website? Has anyone heard about this clinical trial?

3 What happens when your child took this? When happens

4 when you did that?

5 But these groups exist in a vacuum that has

6 been unintentionally created by FDA regulation because

7 our children live in an off-label world. The absence

8 of information creates that vacuum, and unfortunately,

9 because nature abhors a vacuum, all kinds of

10 misinformation and snake oil propagates.

11 Parents are told feed your child six quarts

12 of mushroom water a day. They believe that taking

13 proton pump inhibitors will cure cancer. I know a

14 father who took his child to Japan to get Coley's

15 toxin, which for those of you who are not aware is a

16 near-lethal combination of bacteria. My personal

17 favorite is dose your child with baking soda because,

18 of course, the highly alkaline baking soda will

19 counteract the acidic microenvironment in which tumor

20 cells live.

21 The absence of information is what fuels

22 this type of nonsense and harms our children. Despite

1 yesterday's debate, I will put to you no one has died

2 from too much truthful, non-misleading information.

3 We need the free-flow of information. We need

4 transparency. Transparency enables manufacturers to

5 work collaboratively with practitioners, patients, and

6 caregivers to improve treatment. But the information

7 must be able to flow both ways.

8 And under specific request, manufacturers

9 should be required to make disclosures when

10 practitioners, patients or caregivers need information

11 regarding the off-label use of approved drugs. There

12 has to be a mechanism by which those requests can be

13 made, and the information required to be disclosed.

14 It needs to be certified.

15 It needs to be released in a way that

16 protects the integrity of the data, and it must

17 include the appropriate disclosures that indicate the

18 relative reliability of that data because we know we

19 are asking for information that has varying degrees of

20 reliability. But while it's an interesting academic

21 prospect to debate what information is reliable enough

22 to disclose, these children do not have that luxury,

1 which brings me to the third time my daughter was sent

2 home to die, September.

3 My daughter has tumors in her lungs, and she

4 has tumors growing in the pleura of her right lung,

5 which any of you with medical experience will know is

6 incredibly painful. She also has a tumor on her

7 pericardium and a fairly significant pericardial

8 effusion.

9 She's pretty sick. And in September, the

10 doctor said, she probably only had a couple weeks. My

11 daughter had heard about a combination of drugs that

12 was taken by a Ewing sarcoma patient in another

13 country. In talking with this patient's mother, her

14 daughter was in liver failure before she began taking

15 these drugs -- liver failure due to the excessive

16 chemotherapy that she had received. After her death,

17 her mother requested an autopsy which showed that,

18 following treatment with this combination, all of her

19 cancer was necrotic. She died of liver failure.

20 My daughter has no more options, and she

21 cannot enroll in another clinical trial. So she asked

22 her oncologist to place her on this combination. Both

1 drugs are FDA-approved, but for other indications.

2 The combination is currently being tested in clinical

3 trial, but none of the data has been published yet.

4 Her doctor agreed.

5 Less than a week after she began treatment,

6 her pain began to subside. Four weeks into treatment

7 and scans showed some of her tumors were reducing in

8 size. Others were inconclusive, but they were not

9 progressing at the rate that they were prior to this

10 treatment.

11 Unfortunately, however, her heart function

12 has also declined. She had problematic

13 echocardiograms prior to starting this treatment,

14 which we presume was due to the pericardial tumor and

15 the effusion. But one of the drugs potentially causes

16 a particular heart defect, not the one that we are

17 seeing, but her doctor is concerned is it possible

18 this drug could be contributing or causing the heart

19 problems that they're seeing.

20 He decided to take her off the medication

21 for one week to see if anything improved. It did not.

22 So now he is in the position. He cannot get

1 additional information because she is being treated

2 off-label. My daughter has to make the horrendous

3 decision. Does she go back on this combination, which

4 is potentially reducing her tumors? And if she does,

5 does she risk almost immediate heart failure?

6 Promotion and communication are not the same

7 thing. To say that a drug company providing

8 information to a practitioner, a patient, or a

9 caregiver about the off-label use of an approved drug

10 so that the patient can make an informed decision and

11 a drug company advertising in a magazine off-label use

12 of a drug, to say that these two things are the same

13 is callous and insulting.

14 These children need access to this

15 information. Much of it is not going to be cleared

16 through clinical trial because these children are on

17 the bleeding edge of the current research. To use the

18 conflation of promotion and communication to advocate

19 for the reduction in the flow of information places

20 the most vulnerable members of our society at risk.

21 On behalf of the 1 Million 4 Anna

22 Foundation, I would like to thank the FDA for

1 soliciting our input. We in the cancer community, the

2 pediatric cancer community, want to assist you. This

3 is a very important first step, and we want to help

4 you move this forward. We only ask that you tell us

5 how we can do that.

6 But we want to be clear that we are talking

7 about the flow of information, not off-label use.

8 Off-label use is what doctors do. We're talking about

9 information, medical and scientific information of

10 varying degrees of reliability but, nonetheless,

11 vital. And when you impede the flow of that

12 information, our children die.

13 Thank you.

14 MS. KUX: Thank you very much.

15 MS. DAVIS: Thank you for your presentation.

16 So you emphasized the importance of having

17 access to all relevant information, but at the same

18 time that you need information where -- so you can

19 assess the reliability of that information.

20 Can you talk a little more either today, or

21 if you want to follow-up in any written comments,

22 about especially from the caregiver and patient

1 perspective where you may not have background and

2 training in clinical trial design or statistical

3 analysis or, you know, a degree in a health-related

4 field, but you're coming up to speed on all these

5 issues and you’re trying to assess the reliability,

6 what kind of information is most relevant and how it

7 can be presented in a way to make sure that patients

8 and caregivers can understand it, too?

9 MS. MCGAHEY: When you ask what kind of

10 information, do you mean what type of disclosure

11 should be included with the information or what

12 information we should have access to?

13 MS. DAVIS: I think it's more the first

14 thing because what I heard you saying -- and correct

15 me if I'm wrong -- is that you don't really have the

16 luxury of discarding any information. So it's

17 important that you have additional information so you

18 can understand the relevance and kind of reliability

19 of different sources of information.

20 MS. MCGAHEY: And as an example -- for

21 example, with the drug that my daughter is on, being

22 able to have access to what has been reported in any

1 type of heart issues, there we could evaluate the

2 information by understanding where it came from. In a

3 clinical trial we have the labeling information, but

4 that's not in any way related to the specific issue

5 that we're seeing.

6 But we know that in some instances, for

7 example, because the combination is currently under

8 test, there may be data that is currently available in

9 that clinical trial but has not yet been published.

10 We would understand if we were told we have this

11 information and it was derived in a clinical trial

12 that is currently ongoing. For example, if we know

13 where the data comes from, then we can assess its

14 reliability.

15 MS. DAVIS: Thank you.

16 MS. KUX: Other questions?

17 Rachel?

18 DR. SHERMAN: Thank you for your comments.

19 I'm curious and I also -- if the earlier speakers on

20 the panel could address this as well in terms of the

21 community.

22 So do you feel that the pediatric cancer

1 community being very small and tight-knit that there

2 are approaches that might work in that community that

3 perhaps wouldn't work in a larger less closely knit

4 community, if you will -- in other words, the intended

5 population for the communication?

6 MS. MCGAHEY: I would say specifically

7 within the pediatric cancer community, yes, it is very

8 close-knit because there is so little information on

9 the treatment of our children. By nature, we have to

10 band together. We have to share with each other. If

11 information -- for example, if information about a

12 particular drug is disclosed to one particular

13 patient, I think we can pretty much guarantee that

14 information's going to get propagated to other members

15 of that subset of cancer community.

16 That's why I think it's important that any

17 information that is disclosed, there has to be a

18 mechanism by which some form of certification can be

19 attached to it, so if the -- if that information is

20 further disseminated -- where it came from, something

21 that identifies its source, and its relative

22 reliability. Otherwise, information can be picked up

1 and misused.

2 So I do believe regulation needs to specify

3 a way in which that source and reliability can always

4 remain attached to the information, but it will be

5 disseminated.

6 I do believe other communities may be

7 different. I have wondered if it is a function of how

8 tight-knit the community is or if it is a function of

9 how life threatening the disease in question is. I

10 believe that for life-threatening diseases the

11 imperative is much greater, but I would not go so far

12 as to say it should be restricted to only life-

13 threatening diseases. The lupus example yesterday is

14 a perfect example of that.

15 DR. SHERMAN: That was very helpful. Thank

16 you.

17 And one additional thought, and again for

18 the earlier speakers, could you say a few words about

19 the payer community -- we heard from them yesterday --

20 either based on your own personal experience, the

21 foundations’ experience in terms of, if you will, the

22 information needs so that if, indeed, for example,

1 your daughter's physician is thoughtfully prescribing

2 off-label -- hurdles or lack thereof of reimbursement?

3 MS. MCGAHEY: I apologize. I did not hear

4 all of your question.

5 DR. SHERMAN: I'm curious what you think

6 about the payer community and how exchange of an

7 insurer.

8 MS. MCGAHEY: Oh, thank you.

9 DR. SHERMAN: Thank you.

10 MS. MCGAHEY: Sorry.

11 DR. SHERMAN: How -- again, it's a different

12 population, the cancer community, one population,

13 perhaps. I don't know. Antihypertensives is another.

14 But the -- and not the physician community, not the

15 patient community, now the payer community -- their

16 information needs and how that may or may not have

17 impacted your experience.

18 MS. MCGAHEY: In my experience, we have

19 worked with a case manager with our particular

20 insurance company since her diagnoses. That

21 relationship has been critical in moving her treatment

22 forward. There have been many instances where I have

1 needed to gather information, submit it to the case

2 manager, the case manager has worked with the medical

3 director in order to get authorization.

4 The first radiation treatment that she

5 received, even though it was experimental, our

6 insurance company agreed to cover it because we were

7 able to give them sufficient information to show that,

8 even though it wasn't documented to be safe and

9 effective in her cancer, it was still documented to be

10 a safe treatment for metastatic cancer in the lung.

11 Thank you.

12 MS. KUX: Thank you very much.

13 Our next speakers are Ms. Sarah

14 Christopherson and Ms. Christina Gerel --

15 MS. CHEREL: Cherel.

16 MS. KUX: Cherel -- from the National

17 Women's Health Network.

18 MS. CHRISTOPHERSON: My name is Sarah

19 Christopherson, and I am the policy and advocacy

20 director for the National Women's Health Network. And

21 I'll actually also be speaking on behalf of Ms.

22 Cherel, although I do not expect to use our full block

1 of time.

2 The National Women's Health Network is a

3 non-profit advocacy organization that works to improve

4 the health of all women. We are supported by our

5 members, and we do not accept financial support from

6 insurance companies, drug companies, or medical device

7 manufacturers.

8 Since the network's founding more than 40

9 years ago, we have brought the voices of women to the

10 FDA, advocating for medical products that meet women's

11 real-life needs and a drug and device development

12 process that reflects their lived experiences. We

13 look forward to working with the FDA to ensure patient

14 and consumer safety continue to be placed in the

15 highest regard.

16 As we've heard, off-label communication may

17 mean many things, including manufacturer-to-physician

18 communication, direct-to-consumer advertisements,

19 peer-reviewed journals, et cetera. All of these forms

20 of communication impact the care that patients

21 receive, even if subtly or unconsciously. And this is

22 significant because, as the FDA itself notes and as

1 we've heard from patients, you know, approval of one

2 intended use does not assure safety and effectiveness

3 for other uses.

4 The current regulatory framework already

5 provides significant flexibility and allows doctors

6 and healthcare providers to prescribe drugs and

7 devices off-label and exchange information. I think

8 the two previous speakers have talked about how we can

9 see this is already occurring in practice.

10 It's a common medical practice for

11 healthcare providers to do so, and I believe the

12 doctor mentioned that he'd be accused of malpractice

13 if he did not pursue this practice -- very common

14 already.

15 We recognize that off-label communications

16 can have real benefits for both individuals and the

17 public and, in specific circumstances, can promote

18 health and healthcare access. So for example, very

19 important to the National Women's Health Network,

20 before Mifepristone, which is medication abortion,

21 received an updated evidence-based label in March,

22 healthcare providers had used an evidence-based dose

1 that differed from the original approved use.

2 Providers were also able to prescribe Mifepristone to

3 women beyond the, what was then, the approved seven

4 weeks in states where this was not expressly

5 prohibited.

6 In these cases, off-label use and the

7 communication among providers about the off-label use

8 improved women's health. However, drug and device

9 sponsors should not be able to market their products

10 off-label when adequate safety and efficacy studies

11 were not conducted on those uses.

12 One example I want to mention, off-label

13 promotion of menopause hormone therapy persuaded women

14 and prescribers that drugs reduced the risk of

15 cardiovascular disease and could possibly reduce the

16 risk of Alzheimer's without well-designed, long-term

17 clinical trials to back up these claims.

18 Off-label promotion included direct-to-

19 consumer ads, both branded and unbranded, celebrity

20 endorsements, ghost-written articles in scientific

21 journals, pre-made slide sets for researchers, and

22 influence in shaping the content of CME courses. As a

1 result, hundreds of thousands of women developed

2 breast cancer, and many died.

3 The discussion of off-label promotion isn't

4 academic. We talked about that extensively. The

5 consequences have real world impact, including

6 disability and death for the women who were affected.

7 As we have heard, some drug and device

8 makers have argued that off-label communications are

9 free speech and that restricting those communications,

10 as long as they are truthful and non-misleading,

11 violates the First Amendment. The right to free

12 speech ensures that members of the public are able to

13 freely discuss their personal experiences on drug

14 informational science chat rooms and so-on. But when

15 a drug or device sponsor communicates to the public,

16 there is a heightened level of responsibility.

17 These First Amendment defenses should be

18 viewed in the context of a larger cross-industry

19 effort to undermine regulatory public health, safety,

20 and environmental protections, and they should be

21 rejected as such.

22 Drug and device manufacturers should not be

1 allowed to hide behind the First Amendment in order to

2 market their products in ways that undermine the

3 integrity of the FDA's regulatory role and review

4 process. We believe that with the right information

5 women can and do make the healthcare decisions that

6 are right for them.

7 But this depends on women having the

8 scientific evidence about safety and efficacy gained

9 through clinical trials, which are circumvented when a

10 manufacturer can turn to off-label communications.

11 Without these trials, women are left to play guesswork

12 when it comes to their health and how a drug or

13 medical device will act in their body.

14 We have spoken here at the FDA in the past

15 at length about the need for women, people of color,

16 the elderly, and other populations to have clinical

17 trials that represent them. Drugs and medical devices

18 react differently in different communities. Allowing

19 drug and device sponsors to communicate about their

20 products both to providers and patients eliminates the

21 incentive to conduct clinical trials and nullifies the

22 FDA review process.

1 And I want to echo a couple of comments that

2 were made earlier by Ms. Kim and Ms. Kapczynski that

3 it's about the data that we produce. It's about the

4 trials that we incent to have and the trials that we

5 incent to not have.

6 Women, people of color, the elderly -- these

7 groups are especially vulnerable. They especially

8 depend on the FDA to ensure that drugs and devices are

9 tested in populations like them. Allowing sponsors to

10 bypass this process harms the very populations that

11 are already most vulnerable to be excluded from the

12 clinical trials.

13 So in closing, we implore the FDA to reject

14 these attempts to undermine its own drugs and device

15 regulatory process to protect public health in the

16 American public. We've worked too hard and come too

17 far to retreat to the days when people could be easily

18 fooled by manufacturers' marketing gimmicks.

19 Thank you for your consideration of our

20 comments.

21 MS. KUX: Thank you very much.

22 Questions?

1 Thank you.

2 Our next speaker is Ms. Amy Leitman from MTM

3 Info & Research -- NTM Info & Research. Sorry.

4 MS. LEITMAN: Thank you. Good afternoon.

5 Thank you for the opportunity to speak here today on

6 an issue of great importance to patients, physicians,

7 researchers, regulators, and industry alike.

8 My name is Amy Leitman. I am the Director

9 of Policy and Advocacy for NTM Info & Research. We

10 are the sole patient advocacy group dedicated

11 specifically to non-tuberculous mycobacterial lung

12 disease. I am also a caregiver for a former patient

13 who passed away two years ago from this disease after

14 battling it for 18 years.

15 I'd like to start by telling you what it's

16 like to be a patient advocate in a rare disease space

17 where every single treatment, more than two dozen of

18 them, are unapproved or off-label. The official

19 treatment statement issued jointly by the American

20 Thoracic Society and the Infectious Disease Society of

21 America is 50 pages long and discusses the use of many

22 of these drugs to treat NTM lung disease.

1 Last year, our organization had a booth in

2 the exhibit hall at a large medical conference. We

3 saw this as an opportunity to reach out to the

4 pharmaceutical companies that make the treatments that

5 our patients use.

6 As I went to each of those industry booths

7 to speak to them, the representatives took me by the

8 arm and either led me over to the side or around the

9 back of their booth. These industry professionals

10 literally did not want to be seen talking to me for

11 fear of the reprisal they would have because they were

12 talking to someone about an unapproved use of their

13 medication.

14 This fear of speech is not acceptable. It's

15 particularly unacceptable when talking about life-

16 saving treatment. This fear of speech drove the

17 ultimate appellate result in Caronia. Speech can be

18 regulated, but significant limitations are placed on

19 its regulation, and those limitations must serve a

20 legitimate public interest and not be overly broad.

21 This is absolutely a legitimate public

22 interest to protect the public health. But we should

1 consider that the discussion of healing or life-saving

2 treatment is not the appropriate time or place to test

3 the constitutional limits of such speech and its

4 regulations.

5 It's also worth noting that a year later at

6 the same conference we actually had industry

7 representatives coming up to our booth wanting to talk

8 to our patients about their experiences as patients

9 with this disease. It is amazing what a difference a

10 year makes.

11 Doctors are already rushed to see patients

12 on a daily basis. To assume that they have the time

13 to research a condition that they may be completely

14 unfamiliar with is unrealistic. The opposite is

15 usually true, and the result is an overwhelming number

16 of doctors, including specialists, are unaware of

17 clinical guidelines that have been compiled by leading

18 experts and are based on decades of collective

19 experience and industry publications and research

20 publications by physicians and researchers.

21 We can help by clarifying greatly the rules

22 of communication between industry and healthcare

1 providers. By the metrics we've seen with our

2 organization, only about 20 percent of physicians with

3 NTM patients have been treating to or even consulting

4 with the existing guidelines.

5 This can lead to ultimately fatal errors.

6 Treating by monotherapy with certain drugs can confirm

7 mutated resistance to the drugs, and that then knocks

8 out an entire class of antibiotics that could be used

9 to treat this disease. This disease has to be treated

10 with a minimum of three antibiotics for a minimum of

11 18 months, usually.

12 If you knock out one entire class of drugs,

13 you significantly lower their success -- their chance

14 for successful treatment. Also by the metrics we've

15 seen, when physicians who were unaware of the

16 statement took a continuing education course in NTM

17 treatment, that number moves from 20 percent to nearly

18 80 percent.

19 Imagine the frustration of an expert

20 physician when a patient finally gets to them with

21 years of damage done and a much more difficult course

22 of treatment ahead due to an error born of ignorance.

1 Imagine how many more lives could be saved simply by

2 educating more healthcare professionals.

3 Right now, the average time between onset of

4 symptoms and initial diagnosis stands just under three

5 years. We've actually moved that needle in the 10-

6 plus years we've been around. That used to be nearly

7 four years.

8 This is actually where partnering with

9 industry could help us. The current regulatory

10 framework requires more detail and clarity that will

11 allow industry to help disseminate established

12 published treatment guidelines to healthcare providers

13 if those guidelines discuss off-label treatments.

14 Redacted guidelines are not an acceptable

15 substitute. Leaving out one key-piece of information

16 can lead to a fatal treatment error. Medical experts

17 compile guidelines. It should not be left to industry

18 nor anyone else to decide which information to omit

19 from them.

20 This is a starting point. It is not

21 applicable to every situation. But change starts

22 somewhere, and this is as good a place as any. If the

1 solutions were simple, none of us would be here today,

2 and this meeting wouldn't be necessary.

3 Technology has far out-paced regulatory

4 adaptation, and the patient voice has risen with a

5 continued growth of advocacy. Now is the time to

6 become more agile and discover new ways to incorporate

7 all the voices to best adjust this framework that has

8 shifted fundamentally but still needs adequate

9 guidance to protect the public interest.

10 Doctors are already using treatments off --

11 in off-label capacities. The risk is not reduced by

12 prohibiting communications outright. Regulating

13 communications so they are not deceptive is

14 understandable. Curtailing them so patients suffer

15 needlessly is not. The product will be used

16 regardless when the information is available in any

17 capacity that the off-label treatment does make sense.

18 It makes sense to destigmatize the discussion of data

19 and facts surrounding the use of the treatment.

20 A justifiable concern over patients being

21 confused or misled, particularly when those patients

22 are facing a difficult diagnosis and are scared, has

1 to be balanced against the fact that many patients,

2 particularly in the rare disease space, have no other

3 treatment options and often have no choice but to

4 become well-educated about their own healthcare. And

5 this is where destigmatized communications can help.

6 There are several potential benefits to

7 clarifying this area, the potential to capture

8 additional data about the results of such off-label

9 use, which may ultimately help justify approval for

10 additional uses.

11 We have nearly 100,000 patients in the

12 United States with NTM lung disease, and any of them

13 who are being treated are off-label. This amounts to

14 one of the world's largest clinical trials. But we

15 currently don't have a mechanism to capture this data.

16 Similarly, prescriptions can be tracked. If

17 there is an uptick in a prescription being written for

18 a certain diagnosis, that could signal the need to

19 look at a possibility and merit of a clinical trial.

20 Creating such a pathway might ease the burden and

21 expense of drug approvals and make drugs development

22 more attractive, particularly in areas where there is

1 a serious need for it.

2 Increasing communications with healthcare

3 providers could significantly improve the ability to

4 recruit for clinical trials, and identify potential

5 new clinical trial sites that would have gone

6 unnoticed.

7 A stronger argument that -- for patients who

8 need to advocate for insurance coverage of their off-

9 label medications, treatment guidelines or clinical

10 data that have been vetted and published according to

11 appropriate and accepted scientific standards should

12 carry more weight. These data are not mere guesses.

13 There are many other issues to consider

14 surrounding communications regarding unapproved uses.

15 It will take considerable time to shake them all out,

16 and unexpected problems will inevitably appear. Every

17 stakeholder's point of view should be weighed

18 carefully in these matters, and one key aspect of all

19 of this will be agility.

20 The Food and Drug Administration should

21 innovate in this area if we're going to deal with this

22 issue successfully now and the future.

1 Thank you.

2 MS. KUX: Thank you very much.

3 Questions?

4 Lauren and then Kristin.

5 MS. SILVIS: Thank you. And thank you.

6 You raised the issue of the, you know,

7 patient and caregiver input into regulatory decision-

8 making. And I had asked a little bit earlier about

9 some speakers to think about in their written comments

10 the ability of different groups to evaluate

11 information and data.

12 And I think it would also be interesting to

13 hear from these speakers, perhaps, in their written

14 comments about the needs of patients and caregivers

15 and receiving information, the different types of

16 needs, and how we might be able to evaluate that or

17 account for that.

18 MS. LEITMAN: Yeah. And actually, that's

19 something that we're in a particularly good position

20 to do. And I don't know how many other advocacy

21 groups have tried this, but we actually often survey

22 our patients on various questions. So -- and

1 sometimes we will get, you know, a doctor wondering or

2 research -- a researcher wondering about a particular

3 question. If there were questions that you had that

4 you wanted to pose to patients, we would send out a

5 survey to our patients and say this is what they're

6 wondering. This is why they're wondering it. This is

7 what it might lead to. Please take a few minutes to

8 answer this survey.

9 We actually get a -- really, a pretty good

10 response rate. We've done a number of these surveys,

11 and we've compiled a lot of data from it. So we have

12 really good patient-focused information. And we

13 actually -- we have a -- we have our own research -- a

14 little research consortium that's been funded by a

15 PCORI grant, and we do have patient input in -- at all

16 of our meetings, we always incorporate patient input.

17 MS. SILVIS: Yeah. I think examples of

18 those kinds of tools in the written comments would be

19 very helpful. Thank you.

20 MS. LEITMAN: SurveyMonkey. Really easy.

21 Very easy, very useful.

22 MS. DAVIS: Thank you for your presentation.

1 You mentioned with 100,000 patients in the

2 United States with NTM lung disease that, essentially,

3 this is one of the world's largest clinical trials,

4 but no one is capturing the data. And I'm just

5 curious, how -- so if medical product companies could

6 engage in increased communications, could you talk a

7 little bit about how that would lead to more capturing

8 of that data?

9 MS. LEITMAN: Sure. So what we would have

10 to do is figure out how we're going to centralize the

11 capture of data and harmonize the data itself. The

12 thing is, the kinds of tests that are required, the

13 sputum cultures, they really can only be done at a few

14 labs here in the United States. So we already know

15 that there's going to be a certain standard of

16 measurement.

17 We also know that these patients are being

18 followed regularly. They have to be. They have to be

19 monitored to see, you know, is the disease

20 progressing; is the medication working; if it is

21 progressing, how bad is the lung damage?

22 So we know that they're getting radiography.

1 We know that they're getting sputum cultures. And we

2 also know that survey tools now exist, and we're

3 actually in the process of developing one with a

4 researcher to measure patient input, you know, on

5 psychometric data -- how are they feeling; does this

6 treatment work -- from a perspective of things that

7 can't be captured in a lab. You know, are you less

8 fatigued kind of thing.

9 So this is all data that's already coming

10 out. We already -- you know, physicians have it. We

11 would just need to centralize it in -- somewhere. We

12 need to -- we would need to -- I mean, like I said,

13 it's almost like it's like the world's largest

14 clinical trial, but we're just not gathering that

15 information in. And it's such a tragic waste of data.

16 MS. DAVIS: And if I could just follow up.

17 And I don't want to put you on the spot, but if you

18 have any thoughts because some of what we've heard

19 from other speakers is how medical product companies,

20 given their financial incentives, could have

21 incentives to only present the positive data.

22 And so with the kind of data that you just

1 talked about being collected, I'm wondering if you

2 could talk about why it would be medical product

3 companies that would have the role in centralizing it

4 versus if --

5 MS. LEITMAN: It's not necessarily them.

6 MS. DAVIS: Okay.

7 MS. LEITMAN: Oh, yeah. No. We -- I mean,

8 the bronchiectasis research consortium is actually a

9 bunch of research institutions. It's -- you know,

10 it's like New York University and Mayo Clinic, et

11 cetera. And they have a research database. And so

12 that could perhaps be adapted to start collecting that

13 data.

14 The key is getting that data. There are

15 only 13 sites around the country. We'd have to figure

16 out how to get the data from, you know, local

17 physicians all around the country into that database

18 so that we could then pull it. But there are existing

19 mechanisms that are outside the purview of industry

20 that could easily be adapted for it.

21 There are organizations building PPRNs and

22 the PPRN model that the technical -- the technological

1 platform could be adapted to be used in a capacity,

2 you know, by research institutes that don't have, you

3 know -- that way, the industry doesn't have its hands

4 on the data. We wouldn't want industry influence on

5 the ultimate, you know, analysis of data.

6 One of the advantages of doing this kind of

7 study though, there are 160-plus species of NTM. Some

8 of the species that we know do infect humans have,

9 like, nine sub-species as well. And we're just --

10 this part where we are starting to, you know, identify

11 sub-species for treatment, it's a very nascent stage,

12 but we recognize its importance. We would actually be

13 able to take a better look at which treatments work

14 best for which strains. This would really be like

15 sort of the next iteration of precision medicine.

16 MS. DAVIS: Thank you very much.

17 MS. LEITMAN: Thank you.

18 MS. KUX: Other questions?

19 Rachel?

20 DR. SHERMAN: You mentioned looking at

21 uptake in prescriptions and linking it perhaps to

22 diagnosis. So if Dr. Califf were here, I know he

1 would ask you to please comment on how you would think

2 about incentivizing physicians to actually communicate

3 the diagnosis of the indication since that's generally

4 not information we have.

5 MS. LEITMAN: Well, I mean, there's always

6 an ICD code, right? When there's a diagnosis, there's

7 an ICD code for billing purposes.

8 We've actually done a number of studies

9 where we have pulled ICD data, and it's given us some

10 very good metrics on which strains are prevalent in

11 which areas of this country. I mean, we've done

12 geographic data, and we've done demographic data

13 studies.

14 So the fact that there are ICD codes being

15 used, it's possible that we could adapt that model. I

16 mean, I'm not certain. I'd have to go back and talk

17 to our researchers. But I mean that's certainly one

18 possible mechanism.

19 DR. SHERMAN: So any thoughts you have and

20 also more specific -- more specificity in the ICD

21 code, we'd really appreciate hearing that.

22 DR. LEITMAN: I think you'll be getting it.

1 Our research consortium is very anxious to hear about

2 the results of today's meeting. I think they'll have

3 a lot to say.

4 Thank you.

5 MS. KUX: Thank you.

6 We're going to have an afternoon break now,

7 and we'll reconvene at 3:15. Thank you.

8 (Off the record.)

9 MS. KUX: Hi, everyone. We're going to

10 start our last session for the public meeting. And so

11 we'll have a few scheduled presenters, and then we do

12 have a couple of folks who want to make public remarks

13 at the end.

14 So I'd like to call up Mr. Andrew Sperling

15 from the National Alliance on Mental Illness.

16 MR. SPERLING: My name is Andrew Sperling.

17 I'm with the National Alliance on Mental Illness. We

18 thank you for this opportunity and thank you for the

19 long two days that you've endured of these eight-

20 minute presentations. We're grateful to you for that.

21 NAMI is the nation's largest organization

22 representing and advocating on behalf of people,

1 children and adults, living with serious mental

2 illness in their families. We prioritize disorders

3 such as schizophrenia, bipolar disorder, major

4 depression, severe anxiety disorders, including PTSD.

5 I'm going to talk a little bit and delve

6 into a little bit of detail in some of the unique

7 issues we have in psychiatric medicine that we think

8 are unique to the way approved therapies are approved

9 off-label.

10 First of all are diagnostics. They are not

11 where they need to be. We are the only part of

12 medicine where diagnostics are rendered based on the

13 subjective rendering of symptoms to a clinician. We

14 wouldn't diagnose heart disease on the basis of the

15 severity of chest pains.

16 Unfortunately, that's where we are. Our

17 standard is the Diagnostic and Statistical Manual

18 published by the American Psychiatric Association.

19 And when you look at those diagnostics, you find it's

20 the patient rendering on a scale. These are evidence-

21 based scales, but they are still imprecise in terms of

22 what is actually going on with the patient. It could

1 be anxiety mixed with depression mixed with delusional

2 thoughts, and you come to a diagnosis.

3 It's very common when we talk to our

4 patients and their families that their loved one has

5 been through not one or two diagnoses, but five and

6 six diagnoses. And these aren't always consistent

7 with the label that a sponsor comes forward with the

8 evidence that you as an agency approve. So you will

9 have a medication that -- a manic psychotic that might

10 be approved for psychosis in schizophrenia, but not

11 psychosis in bipolar disorder.

12 And bipolar disorder is the most classic

13 case where we oftentimes find lots of off-label

14 prescribing. This is a complex disorder that is both

15 chronic and episodic. It's chronic in that we don't

16 have a curative intervention. But at the same time,

17 there are episodes of mania, episodes of depression,

18 episodes of rapid cycling, and that often requires a

19 complex array of medications to manage all of those

20 complex symptoms, many of which are off-label.

21 The second thing we're facing in our field

22 is a workforce shortage. And it's at crisis

1 proportions, particularly in areas such as child and

2 adolescent psychiatry. So we have many primary care

3 doctors, pediatricians, gerontologists, that are out

4 there prescribing medications, treating people for

5 serious mental illness simply because of the shortage

6 of psychiatrists.

7 That inevitably leads -- when that is done

8 off-label, there is a deficit there. These people,

9 these clinicians, have not necessarily been trained in

10 detail in psychiatry. They haven't done a three- or

11 four- or five-year residency in geriatric psychiatry.

12 And we want to make sure to the extent that

13 they are prescribing off-label, that it be informed by

14 the best science we have out there, which is

15 oftentimes far beyond the label that the FDA has

16 approved.

17 And there is strong evidence out there. We

18 have peer-reviewed, respected, published, robust

19 treatment guidelines published by bodies such as the

20 American Psychiatric Association, the Academy of Child

21 and Adolescent Psychiatry, that actually validate and

22 provide strong scientific basis for what is often off-

1 label prescribing.

2 And these treatments are desperately needed

3 by patients, and we need to recognize that they are

4 palliative in nature. They are not curative

5 interventions. But they're the state of the art of

6 what we have right now, and we want to make sure the

7 extent they are being prescribed by primary care

8 physicians that they are being done in the most

9 appropriate way.

10 I will remind you again. Eighty percent of

11 the prescriptions written for SSRI's are written not

12 by psychiatrists but by primary care doctors,

13 internists, and other physicians. We want to make

14 sure that they have the science when they do that and

15 that FDA does everything in its power to overcome

16 legal and regulatory barriers to make sure that the

17 best science is made available and provided to these

18 clinicians when they prescribe off-label.

19 Off-label is common. It happens. We just

20 want to make sure it's informed.

21 So NAMI would urge the FDA to provide

22 greater clarity as to how this scientific literature -

1 - be it treatment guidelines, peer-reviewed articles,

2 bulletins, et cetera -- can be lawfully disseminated

3 to prescribing physicians. The FDA needs to develop

4 and define a process for communication for truthful

5 and non-leading information.

6 NAMI would also urge that it be appropriate

7 to the prescriber in their particular level. The kind

8 of information that needs to be rendered and accessed

9 by a primary care doctor who doesn't have any

10 specialty training in psychiatry is different than a

11 child and adolescent psychiatrist who has been through

12 a five-year residency program, for example.

13 So it needs to be tailored to the audience

14 for which it's intended. And greater clarity from the

15 Agency to clear up the ambiguous areas would allow

16 that communication to take place so that when off-

17 label prescribing is done, which, unfortunately, is

18 common in our field, that it's informed by the best

19 science.

20 Thank you very much for this opportunity to

21 offer input, and we look forward to supporting the

22 efforts of the Agency to provide that clarity to the

1 field. Thank you.

2 MS. KUX: Thank you very much.

3 Any questions, Panel?

4 UNIDENTIFIED SPEAKER: (inaudible - off

5 mic).

6 (Laughter.)

7 MS. KUX: You don't get to speak.

8 Tom?

9 MR. ABRAMS: You mentioned that the

10 information should be tailored to the audience it's

11 intended to. Could you expand on that?

12 MR. SPERLING: Yes, absolutely. So -- and

13 again, we're talking about within the realm of

14 physicians because that's where we believe this

15 information needs to be communicated.

16 NAMI believes strongly, particularly in

17 rural and frontier areas where there is an internist

18 or even potentially a cardiologist, any other type of

19 medical professional that has no psychiatric training,

20 the kind of information that's going to be useful to

21 that prescriber is very different than the kind of

22 information that is going to be useful to someone who

1 has done a four-year residency program in psychiatry.

2 The level of knowledge of managing

3 psychiatric symptoms of how the drugs are prescribed,

4 of the varying -- I would also add, at least

5 particularly with antipsychotics, the side effect

6 profiles and mechanisms of action for each of these

7 medications is very, very different.

8 And the level of knowledge of all of that,

9 of dosing and side effects, for someone who has

10 actually done a four- or five-year residency in

11 psychiatry is very different than the experience of

12 someone who is trained in internal medicine.

13 So the information that goes to each of

14 those needs to be tailored to their knowledge and

15 their working knowledge of prescribing these

16 medications.

17 MS. KUX: Other questions?

18 Thank you.

19 MR. SPERLING: Thank you very much.

20 MS. KUX: So our next speaker is Mr. Jon

21 Furman from the USA Patient Network.

22 MR. FURMAN: Good afternoon. Hopefully

1 everyone can hear me here.

2 I'd like to thank Diane Zuckerman for

3 helping me get here and the FDA for having me.

4 I'm going to test the clicker.

5 I'm here representing USA Patient Network.

6 As it was said, my name is John Furman. The USA

7 Patient Network is an independent group of patient

8 advocates from across the country. We are working to

9 ensure medical products are safe and effective for all

10 patients.

11 We are concerned that so many drugs and

12 devices are used off-label. We are concerned that the

13 patients are rarely told by their doctors when they

14 prescribe a drug or use a device off-label. This is

15 happening too often now when this type of promotion is

16 not completely legal. And these problems will

17 increase if the FDA loosens the rules for off-label

18 promotion.

19 Many patients don't know that the FDA

20 approves medical products only for specific

21 indications. Many patients don't know what off-label

22 use means or what the implications are for whether the

1 risks outweigh the benefits. Most patients don't know

2 that adverse events are higher with off-label use.

3 Patients need to know all of these things.

4 Doctors don't always understand the

5 implications of off-label use. They assume that if it

6 is FDA approved, a product is safe. I've heard this.

7 I've had friends that have heard this from physicians.

8 It is a big issue here.

9 Doctors may not weigh the risks and benefits

10 the same as patients do. Doctors are already

11 receiving published articles of questionable merit

12 regarding off-label uses. And we don't want the

13 situation to get worse.

14 What patients need and should be able to

15 expect from the FDA, the FDA should do more to protect

16 patients, requiring informed consent for off-label

17 uses of any medical products with possible serious

18 risks. FDA should not loosen the rules regarding off-

19 label promotion.

20 Specifically why I'm here, this has to do

21 with my experience with a class of antibiotics known

22 as fluoroquinolones. Off-label use changed my life

1 and not in a good way.

2 I received fluoroquinolones for a minor

3 infection -- for minor infections 5 times over the

4 past 15 years. These antibiotics were given as a

5 first-line of treatment, which is off-label since they

6 were only approved for use when other antibiotics

7 failed. I now suffer from diverse symptoms -- this

8 has been going on since 1999 and continues to this day

9 -- that are considered complications of these drugs.

10 This includes muscle soreness, heart rhythm

11 abnormalities, depression, suicidal thoughts, tremors,

12 akathisia, seizures, neuropathic pain, chronic

13 fatigue, memory loss. I could go on. It's

14 unbelievable -- well established, serious harms from

15 these drugs.

16 The damage -- the potential for damage was

17 first started to be acknowledged in the early 1990s to

18 the early 2000s. Some drugs have been pulled off the

19 market -- fluoroquinolone drugs. Others quickly took

20 their place.

21 Black box warnings were added in 2008 and

22 2011 and 2016. Notably, this was decades after

1 original approval. The issues were not caught.

2 A safety announcement in 2013 regarding

3 serious and sometimes permanent nerve damage -- this

4 mostly discussed peripheral nervous system damage.

5 These drugs can significantly damage the central

6 nervous system, and we really haven't dug too far into

7 that yet in the medical community.

8 Currently, 56 percent of prescriptions are

9 for off-label uses when it comes to fluoroquinolone.

10 The best-selling antibiotic of 2010 was Levaquin, a

11 fluoroquinolone. However, Levaquin ranked third and

12 Cipro ranked fifth in adverse event reports submitted

13 in 2013. Cipro has been linked to 79,000 adverse

14 event reports and 1,700 deaths in the last decade.

15 Too many people were harmed by these drugs while it is

16 illegal to promote off-label uses. Many more will be

17 harmed if these uses can be promoted.

18 I wanted to cover briefly, as I started to

19 develop symptoms back in 1999/2000, what I was told by

20 the physicians is that I -- you know, had -- either

21 prescribing the drugs or were specialists that I

22 sought advice from, the PCP told me there's no way

1 these antibiotics could be causing the symptoms that

2 you're describing.

3 In 2012 when it came to my attention what

4 had been causing my problems, I called a local

5 tertiary research hospital begging for help because I

6 felt like I was going to die. And they tell me these

7 drugs don't do what you're saying has happened. And

8 if they did occasionally, we wouldn't know anything

9 about it. The best we can do is schedule you for an

10 outpatient psychiatric evaluation in six months.

11 This is a big problem. Physicians cannot

12 recognize the side effects of the drugs that they're

13 prescribing, and a lot of things are kind of swept

14 under the carpet and categorized as mental health

15 issues. And none of this is recognized or treated

16 appropriately. It's oftentimes the answer, and it was

17 for me previously, is prescriptions of more

18 psychiatric medications like SSRI's or

19 benzodiazepines, which can lead to a snowball effect

20 of health issues. But there's a big problem there.

21 In the case of the quinolones, post-market

22 surveillance mechanisms, to the extent that they

1 exist, failed. It took decades to identify the harms

2 caused by these drugs. And we’re still nowhere

3 finished identifying all of them, I'm sure.

4 Post-market studies are rarely conducted for

5 off-label use. And who would pay for those studies?

6 What incentive do companies have to complete required

7 post-market studies quickly?

8 The FDA does not enforce requirements, and

9 companies face no penalties for delaying studies or

10 not completing them appropriately.

11 Will the FDA become irrelevant? This is a

12 big question as we move forward into the future here.

13 As part of the FDA approval process, FDA is assigned

14 to scrutinize company data to see if they agree that a

15 product is safe and effective. What incentive do

16 companies have to submit applications to the FDA for

17 approval for new indications if the companies can

18 promote them without approval?

19 Conclusions. Based on our experiences as

20 patients, it is reasonable to conclude that any policy

21 changes that could broaden the use of the

22 pharmaceutical without a vast improvement of informed

1 consent and monitoring of outcomes is not in the best

2 interests of patients. We need to know the outcomes

3 off-label and on-label because we're not doing a good

4 job on-label either.

5 A solution in search of a problem? Patients

6 are not missing out on safe and effective treatments

7 due to restrictions on promotion of off-label use. On

8 the contrary, many patients have been harmed, even

9 though it is currently illegal to promote off-label

10 uses. Many more will be harmed if these uses can be

11 promoted. Many patients have similar stories.

12 Instead, the FDA should provide training in

13 medical schools to explain the risks of off-label uses

14 in the absence of solid, scientific evidence that the

15 indication is safe and effective. They should provide

16 model informed consent forms for commonly used off-

17 label products.

18 FDA's mission -- and I would like to see you

19 all uphold this mission. The FDA is responsible for

20 protecting the public health by ensuring the safety,

21 efficacy, and security of human and veterinary drugs,

22 biological products and medical devices. And allowing

1 off-label promotion does not help the FDA protect us.

2 These are grave dangers, and there is a very real

3 possibility and likelihood of tragedy.

4 And that's it. Thank you.

5 MS. KUX: Thank you very much.

6 Any questions, Panelists?

7 Kristin?

8 MS. DAVIS: Thank you for your presentation.

9 I have a question, and this is both for you

10 and for anybody who's still in the audience who

11 brought this up, too, about this idea of informed

12 consent when a prescriber is going to prescribe a drug

13 off-label.

14 If you could either address today or in any

15 follow-up remarks what the elements of that informed

16 consent would be, you know, what something like that -

17 - you talked about a model informed consent form. So

18 any more specifics, too, on what could be included in

19 that and what would be, you know, useful information

20 for the patients in that setting, that would be

21 helpful.

22 MR. FURMAN: Sure. Of course, this is going

1 to come from my point of view, based on my experience

2 with fluoroquinolones.

3 It turns out that, you know, this class of

4 drugs is tremendously powerful -- very, very effective

5 at killing bacteria and pretty much everything else.

6 It does this by altering bacteria's ability to

7 reproduce by tinkering with DNA mechanisms. It turns

8 out it does to the host as well.

9 When I was first prescribed these drugs, you

10 know, it wasn't even 100 percent sure I had an

11 infection. And you know, I was prescribed a drug that

12 alters DNA. I had no idea. I should have been told

13 something.

14 This goes to the risk-benefit analysis that,

15 you know, we would hope physicians would be trained

16 and have the kind of judgment to handle that well.

17 It's come to my attention and a lot of other people's

18 attention that this is all too often not the case.

19 But a patient should have some kind of reasonable

20 representation of what the risks are for a particular

21 kind of medication and a choice as to whether or not

22 they want to pursue that rather than be completely

1 trusting. We can do a lot better.

2 I could follow up more later if you'd like

3 me to.

4 MS. DAVIS: Thank you.

5 MR. FURMAN: Sure.

6 MS. KUX: Other questions?

7 MR. FURMAN: Thank you.

8 MS. KUX: Thank you.

9 Our next speaker is Dr. Megan Coder from the

10 Pharmaceutical Care Management Association.

11 DR. CODER: Hello. We'd like to thank the

12 FDA for taking up this manufacturer issue -- issue of

13 manufacturer communications regarding unapproved

14 medication uses and for keeping this discussion

15 focused on the promotion and protection of public

16 health.

17 My name is Megan Coder. I am the Senior

18 Director of Industry Programs with PCMA, the

19 Pharmaceutical Care Management Association. PCMA

20 represents PBMs, and PBMs help more than 266 million

21 Americans access safe and affordable prescription

22 drugs. As drug utilizations and costs continue to

1 increase, payers rely on PBMs to develop strategies to

2 improve the safe use of medications and lower costs

3 for patients and payers alike.

4 Due to recent court decisions,

5 administrative actions, and other factors, the system

6 of communication among manufacturers, providers,

7 patients, payers, and regulatory agencies has become a

8 bit confusing and inconsistent, as highlighted by the

9 recent settlement.

10 Quite simply, we encourage manufacturers to

11 share information regarding the off-label use of drugs

12 with payers and healthcare providers, but we do not

13 believe that manufacturers should be sharing this type

14 of promotional information with patients.

15 In response to Question 1(a) in the Federal

16 (ph) Register, payers would appreciate more

17 communication from manufacturers regarding preliminary

18 and even inconclusive information about the unapproved

19 uses of medical products as long as it is done in an

20 appropriate way.

21 As payers, health plans, and PBMs work

22 together to create formularies that best serve patient

1 needs, it is critical for them to have access to all

2 available outcomes and information. Increased data

3 sharing will allow payers and PBM's to identify

4 appropriate treatment options for patients while

5 better preventing unintended harm and injury.

6 The FDA should consider establishing clearly

7 defined standards around the quality and completeness

8 of information that manufacturers will provide to

9 payers and clinicians. Some things to consider may

10 include the current compendia system is often

11 inadequate and unworkable where evidence of vastly

12 different quality can justify coverage decision for

13 off-label use.

14 It is important to develop a system that

15 prevents the dissemination of non-reproducible

16 evidence and data that has inherent conflict of

17 interest biases.

18 Studies and clinical information regarding

19 off-label use of drugs should be complete and not

20 cherry-picked by the manufacturer. Studies showing

21 unfavorable results should be reported alongside those

22 showing favorable outcomes.

1 Information supporting off-label use should

2 also be shared with the FDA. The Agency or another

3 independent qualified body could judge the quality of

4 the evidence and incorporate it into the compendia

5 system. For example, as probably mentioned before, a

6 1,000-patient double-blind study should carry more

7 weight than a 10-person case study. It may also be

8 worthwhile to reference the Institute of Medicine

9 guidelines for evidence trustworthiness when

10 developing this model.

11 We believe that manufacturers must disclose

12 all known risks associated with off-label usage. We

13 encourage the Agency to consider whether manufacturers

14 should maintain some degree of liability if they have

15 not disclosed risks adequately and their drugs

16 continue to be used off-label.

17 In response to Question 2(a), to be

18 systematic here, the high cost of specialty drugs have

19 already begun challenging employer's, union's and the

20 government's ability to deliver high-quality benefits

21 that still fits within their budgets. Payers and PBMs

22 are, therefore, using every tool at their disposal to

1 manage expenses and enable access to these innovative

2 therapies. Payers will and want to pay for high-value

3 treatments.

4 The use of drug formularies enables payers

5 and PBMs to promote value and produce positive patient

6 outcomes by using clinically sound, cost-effective

7 medication therapy outcomes.

8 By providing P&T (ph) committees with high-

9 quality data on off-labeled uses, manufacturers can

10 help introduce competition into non-competitive

11 categories. Providers in this case will then have

12 more options in selecting appropriate treatments for

13 patients, while payers would have more flexibility in

14 negotiating with competing manufacturers for better

15 prices.

16 Manufacturers should have sufficient

17 incentive to produce high-quality, off-label data and

18 share with payers under the appropriate circumstances,

19 especially since they have already shown a willingness

20 to produce this type of data and share with the FDA to

21 secure approval for new indications on existing

22 products.

1 Lastly, Question 5(e). While we must ensure

2 that doctors and payers have sufficient information on

3 any off-label medication use that could pose a risk to

4 patients, we feel very strongly that manufacturers

5 should never engage consumers in off-label promotional

6 activities.

7 Discussions of off-label use should stay

8 between patients and their doctors so that solid

9 evidence can appropriately be weighed with a potential

10 risk. It is important to prevent patients from being

11 exposed to ineffective and even harmful treatments.

12 Despite current FDA rules on direct-to-

13 consumer advertising, researchers have found that ads

14 often exaggerate the benefits of a drug's use while

15 downplaying the risks. Since a product that's

16 considered safe and effective for one disease or

17 patient population, cannot automatically be considered

18 safe and effective for all patient populations, we are

19 concerned that manufacturer marketing of off-label use

20 to patients could result in misleading information and

21 even inappropriate prescribing.

22 Direct-to-consumer advertising appears to

1 medicalize symptoms that have previously not been

2 defined as medical conditions. We cannot allow these

3 trends to be exacerbated by allowing direct-to-

4 consumer advertising of off-label uses.

5 Manufacturers' behavior with respect to

6 violating off-label communication policies

7 demonstrates that penalties may not be enough to deter

8 violation of the current policies. This may have

9 already been discussed, but an example, in 2014, Endo

10 Pharmaceuticals paid just under $182 million to settle

11 Department of Justice prosecution for its illegal

12 marketing of Lidoderm for uses that the FDA had not

13 approved.

14 In recent years, other firms have settled

15 similarly for $2.2 billion, $2.3 billion, and then GSK

16 had $3 billion. We, therefore, question whether

17 current penalties have the intended deterrent effect.

18 The FDA may wish to reconsider current penalties and

19 enforcement actions with respect to off-label

20 communications by manufacturers.

21 So in conclusion, we do not believe that

22 manufacturers should promote off-label use to patients

1 at any point in the prescribing or diagnosis process.

2 But there is great value in communicating this

3 information to payers and PBMs.

4 In an era where biosimilars and other

5 complex treatments are flooding the market, it is

6 important for the FDA to proceed carefully in forming

7 their off-label communication polices, to present

8 unforeseen consequences that harm patients, payers,

9 and the tools they rely on to deliver high-quality,

10 affordable therapies.

11 And with that, I turn it to you.

12 MS. KUX: Thank you very much.

13 Panelists, any questions?

14 Kristin?

15 MS. DAVIS: So you talked about -- that one

16 thing the companies could do is sharing the data with

17 FDA. And it sounded like maybe in an advance of uses

18 being included in compendia. Could you talk a little

19 bit more about how you would see FDA's role playing

20 out there in that setting outside of the drug approval

21 process?

22 DR. CODER: Sure. In the comment process, I

1 will make sure to have our members weigh in on this

2 more formally, so this is noted as such.

3 From what my understanding is, it seems that

4 there are multiple compendia and multiple ways that

5 individuals or payers can go about trying to determine

6 the effectiveness (ph) and quality. So I think what

7 our members were trying to just pose a suggestion of

8 having the FDA or another independent body be able to

9 house this and bring this together and be able to

10 better define what an off-label use is that's

11 appropriate and the right ones to be possibly being

12 considered for patients.

13 So having the FDA take an increased role I

14 think would be of interest, at least to pursue as an

15 idea of trying to bring more standardization and

16 harmonization to the compendia.

17 MS. DAVIS: Thank you.

18 MS. KUX: Other questions?

19 Rachel?

20 DR. SHERMAN: Could you either now or in

21 your comments comment on whether it would be useful

22 for you to know if the indications off-label use was

1 an indication that the company was actively pursuing

2 development of, presumably, ultimately seeking as an

3 indication or not -- in other words, whether there was

4 a development plan and, if so, what that was?

5 DR. CODER: For? Sorry, if I miss -- I

6 think the goal would be -- and I apologize if I'm not

7 answering the question as stated. But the goal would

8 really be to make sure that the people who need the

9 information have the information at their hands. And

10 that patients aren't being promoted to for off-label

11 uses. So that way, payers and PBM's work together to

12 create formularies. They work with physicians in the

13 health systems to figure out what is best for each of

14 those individual populations.

15 So I think it's to find a systematic way of

16 going down the line and make sure every single person

17 who needs information has it. But making sure that

18 those who it may not benefit immediately are -- for

19 those who may not benefit immediately will be able to

20 have that information delivered to them in the most

21 appropriate manner and the most appropriate vehicle.

22 And what we see right now would be that

1 would be their physicians in their health systems and

2 providers on the ground. But that's after a funnel-

3 down effect having gone through these different P&T

4 committees and other clinical bodies that really are

5 addressing all possible off-label and on-label uses to

6 make sure that treatment is pursued in the appropriate

7 manner.

8 MS. KUX: Other questions?

9 Thank you very much.

10 DR. CODER: Yeah.

11 MS. KUX: So our next speaker is Ms. Madris

12 Tomes from -- sorry if I got your name wrong -- from

13 Device Events.

14 MS. TOMES: Okay. Bear with me a moment.

15 All right.

16 My name is Madris Tomes. The reason that

17 I'm here today is probably not what most of you would

18 expect. If this meeting had happened five years ago,

19 I would probably have had a very different opinion and

20 you would hear a very different story.

21 I had previously worked at CMS as a fraud

22 contractor looking for problems with medical device

1 reimbursements. And I went to the FDA to work about -

2 - I guess about five years ago on post-market

3 surveillance in CDRH, and what I learned there changed

4 everything I think about medical devices.

5 I worked in the drug space for a little

6 while, but most of what I'm going to talk about today

7 has to do with the medical device side and what my

8 fears are about how the labeling is affecting

9 patients.

10 Next slide. Or do I do that? I do that?

11 Okay, great.

12 So I am not a physician. I'm not a

13 scientist. I'm not a lawyer. I am a data person, and

14 I look for patterns and problems with medical devices.

15 And I look for, basically, the reason that a problem

16 is taking place.

17 And one of the things that I've been finding

18 is that when you have these patterns of problems that

19 are coming in, it's taking the FDA between two months

20 and two years to do a recall or to recommend a recall.

21 And so my concern has to do with the amount

22 of data that's coming in and how that's being

1 disseminated and when it's being disseminated and what

2 effect that has on whether physicians have the

3 information that they truly need to give the best

4 advice to their patients. And I think if they're

5 fully informed and are informing their patients,

6 that's one thing. But I'm concerned that they're not,

7 that they simply don't have the information.

8 One of the things I want to stress about the

9 way that I pulled this data -- this is all public

10 data. When I worked at the FDA, I never had access to

11 actually see the adverse event reports.

12 I knew the structure of the report. I knew

13 how they were processed. I knew that sometimes it was

14 a death report. And occasionally a malfunction or an

15 injury report would mention a death, but the wrong box

16 was checked. Those were the things that I knew.

17 And when I left the FDA, I decided to build

18 a system that could help find these problems with

19 these patterns of the data. And I didn't know exactly

20 what I would find. I knew that there were issues.

21 When I started looking at the data, I

22 started seeing the people and the patients behind the

1 data and really starting to worry because I truly did

2 not have that viewpoint when I was at the FDA. I was

3 thinking, okay, we've got 70,000 reports. How many

4 analysts are there? How fast can they review these?

5 Are they going to only look at the deaths first? But

6 you look at it differently when you start to meet the

7 patients that have been harmed.

8 I broke out the data into two different

9 areas for our discussion today. I put the off-label

10 use separately from contraindicated use, and I'll

11 explain why in a little bit. I think that confusing

12 the two can be a big mistake.

13 One of the things I want to point out is

14 that, as of the end of September, I searched on

15 adverse events in the public data and found 23,809

16 adverse event reports referencing off-label use of a

17 device; 777 of these patients died. And that's not

18 counting malfunction and injury reports that may have

19 been deaths. I didn't have the time to look through

20 them all like that.

21 There was an Office of the Inspector General

22 report back in 2009, and that stated that only 14

1 percent of adverse event reports were actually being

2 submitted to the FDA or being reported.

3 And so when you look at the data like that

4 and you think, okay, you know, the MOD data, anybody

5 who's looked at it, it's overwhelming. You know that

6 there's a lot there, but you can only see 500 reports

7 at a time.

8 So there's no way to really identify

9 patterns. All you can really do is look through one

10 report at a time. And that's what's available to the

11 public.

12 So my goal was to take that data and put it

13 in a format where you could actually look at, you

14 know, okay, well, how many adverse events does

15 Medtronic have. It's over 800,000. How many does J&J

16 have? It's even more. And many of these reports come

17 in with many different company names. And so there's

18 no way to identify, looking 500 at a time, that these

19 are really happening.

20 So I wanted to point out that over 1,100 of

21 the adverse events that referenced off-label use were

22 pediatric use. And the -- a lot of times, I hear, you

1 know, device companies are stating that a lot of the

2 reports are coming from patients now and they're

3 skewed. But you can also look at the physician

4 reports. You can look at healthcare provider reports.

5 So I don't like to see this data discounted

6 because I think all these reports really show the full

7 story of what can be going on with a device, at least

8 from the adverse event arena.

9 If there's a device that isn't in my system,

10 that doesn't mean it doesn't exist. It doesn't exist

11 in my system or in the MOD system until something gets

12 reported about it.

13 And so I broke out those reports for you

14 just so you could see the injury and malfunction,

15 death. And Other used to be a box on the form. It's

16 not on there anymore.

17 And one of the things I wanted to do was

18 also to show that there are some trends with the

19 devices that are using this off-label use. And you

20 can see the adverse events for those.

21 I don't have the denominator data for these.

22 I wish I did. I'm working toward getting that. So

1 it's hard to tell, well, how many invasive glucose

2 sensors have been used. I see 3,342 adverse event

3 reports, but it could be out of a million. It could

4 be out of 5,000. I know it's not 5,000, but just to

5 give you an idea of, you know, the struggles with

6 using this data. I just have to make the most of what

7 I can get and communicate it.

8 One of the things that I've mentioned for a

9 moment was that there are devices used against

10 contraindication. There was an example yesterday that

11 was presented about a device that contains a bone

12 morphogentic protein that was contraindicated for use

13 in the cervical spine. And so I had been curious

14 about how many instances that occurs. And I did a

15 search today during lunch, and I found over 2,000

16 adverse event references to cervical use with that

17 BMP. That's not in my slides because I did it today.

18 And so I'm putting up these numbers to give

19 you an idea of when a device has a contraindication.

20 That's when the FDA -- at least my understanding of it

21 is that they're saying not to use this device for this

22 use. And I think that that's different than off-

1 label, and that's why I completely separated these.

2 And this is to give you an idea that

3 physicians are reporting adverse events when these

4 things happen. They're not doing it enough. And just

5 to let you know, 99 percent of the reports from

6 physicians go through the manufacturer first and then

7 come to the FDA. And one of the things I'd really

8 like to see change is have those physicians reporting

9 directly to the FDA so that the message can't change.

10 The device names that were often reported

11 with contraindications, I've listed those. I haven't

12 picked on any companies. I hope that's appreciated.

13 And if you have any questions, though, I'm

14 happy to, you know, fill you in on what I have.

15 So one of the things that I think is really

16 important and that I want to stress is that, you know,

17 I've been a patient. I've been one of the patients

18 that had six years before they were diagnosed with

19 something. And if there was a drug that could fix it

20 tomorrow, I would probably want to be in the clinical

21 trial.

22 But I also know that when 70,000 adverse

1 event reports come in to the FDA each month, that

2 there's no way that physicians and scientists and

3 device companies even can comprehend how many problems

4 there are with these. And so I think more

5 transparency is vital because I'm not getting shoulder

6 surgery until I know all these things are fixed. And

7 I'm not taking a new drug until I know that if they

8 start to see adverse events that that's going to be

9 available and that they're going to be honest about it

10 and tell me how many injuries, how many deaths. And

11 that's what I'd like to see.

12 Thank you.

13 MS. KUX: Thank you very much.

14 Panelists, do you have any comment -- any

15 questions?

16 Thank you.

17 So we do have a couple of folks who signed

18 up for the open public comment. So I'm just going to

19 call you by name. And if you could come up to the

20 podium, I'd really appreciate it.

21 I've got Arman Oruc, and I'm really sorry if

22 I mispronounced your name.

1 (Side conversation.)

2 MR. ORUC: My name is Arman Oruc. I'm with

3 a small company in San Diego called Samumed. We're, I

4 guess, what you would call a small biotech, to use the

5 politically more benign term, as opposed to a small

6 pharmaceutical company.

7 Although, we do have -- just to give you the

8 context of why I'm speaking and why you should listen

9 to me, I think I'm the only person from that side of

10 the industry, the smaller start-up side of the

11 industry. Some would argue -- and I think I'm one of

12 them -- that a lot of the innovation in the industry

13 comes from companies like ours.

14 I happen to be an early investor in the

15 company, in addition to being the chief legal officer.

16 And that's a fact I'm proud of, unlike most other

17 lawyers maybe.

18 The voice of -- or the considerations, the

19 policy considerations, for the innovation industry are

20 often overlooked partly because we're small. It's

21 rare for a company our size. We only have about 150

22 employees, give or take, and most of those are recent

1 employees.

2 So for somebody like me to show up at a

3 meeting like this is extremely rare. And it only

4 happens because I'm a creature of Washington, D.C.,

5 and I understand the importance of these things.

6 Now, with that, let me give you a little bit

7 of background. We have a platform technology that's

8 applicable to many potential indications. It's in the

9 -- we use small molecules to regenerate tissue.

10 That's our aim. That's our target.

11 With that, I'm sure there will be a lot of

12 issues around off-label use if and when, hopefully,

13 one of our products gets approved. We have programs

14 in osteoarthritis, IPF, pulmonary fibrosis, alopecia,

15 of all things, and the list goes on. And those are

16 the clinical programs.

17 Now, I want to -- with that background, I

18 want to make two points that are critical to start-ups

19 like us. The first one was mentioned by a lot of

20 payers, ironically, maybe not that ironic. But the

21 notion of communicating with the payer community early

22 and often as we're going through the drug development

1 process is critical to our ability to survive.

2 And I don't say that lightly. It's critical

3 for our funding ability, which is a humbling

4 experience, if any of you have ever done that, trying

5 to raise money to get a start-up going and then

6 continue to develop drugs in this regulatory

7 environment.

8 So getting that input from the payers as to

9 how to develop the drug, how to position it, is a

10 critical issue. And we should be allowed with as

11 little restrictions as possible to have those

12 communications with the payer community pre-approval.

13 So that's the first point I wanted to make.

14 The second point is the tougher issue, and that's

15 really the main purpose of this meeting. And I have

16 very little to contribute other than to urge you to

17 consider the consequences of your next actions in this

18 area on how it affects incentives to innovate.

19 Specifically, you've been urged to stand

20 fast on off-label communications. I urge you not to

21 not because I want more liberal rules around off-label

22 communication. I want rules on off-label

1 communication. We need rules.

2 We're a small start-up. When we get

3 approved, I need to have now. I need to know what the

4 rules of engagement will be if and when we get

5 approved. I need to know those.

6 So the lack of clarity is disturbing to us.

7 And what I see is what the medical information working

8 group sees, which is maybe unfortunate for those who

9 want to stand fast on this current regulatory regime

10 on off-label communications. The law is moving. And

11 whether we like it or not, it's going to change. And

12 I urge you to find a regulatory regime for off-label

13 communications that are clear and would be consistent

14 with the constitutional law as it is developing.

15 The alternative would be to roll the dice

16 and continue to litigate. There are other agencies

17 that have tried that approach -- some with success;

18 some without success. I think here, given some of the

19 benefits in having clearer rules, clearer than rules

20 such as unsolicited versus solicited distinction

21 which, as a newbie to the industry, I still don't

22 understand.

1 Instead of rules like that, I think,

2 especially the start-up community would be happy to

3 see clearer rules that actually make sense on the

4 ground.

5 So with that, I'll conclude my remarks.

6 Thank you.

7 MS. KUX: Thank you very much for your

8 perspective.

9 Does anyone have questions?

10 Thank you.

11 Our next speaker is Kristina Gehrki. And

12 again, I hope I got your name right. Thank you.

13 MS. GEHRKI: Good afternoon. I wasn't

14 planning on speaking today, but I appreciate your time

15 and attention.

16 I want to first say that NAMI, if NAMI is

17 still in the room -- Mr. James, what was your name,

18 the speaker for NAMI?

19 I really appreciated NAMI's comment that

20 they urge, and I use the word urge to match NAMI's

21 verbiage, really appreciate that NAMI says they urge

22 the FDA to encourage clear and open communication with

1 patients and doctors.

2 And I would just ask NAMI if they would

3 maybe on their website be clear about their

4 communication with people who go to their site for

5 information and if NAMI would clearly disclose the

6 pharmaceutical money they take for their "research"

7 because if I'm going to NAMI's website for

8 information, I expect NAMI to do that clear

9 communicating.

10 And, oh, by the way, I have a masters in

11 communication. I actually specialize in risk and

12 crisis. And before my beautiful daughter, who you see

13 here at age 10, before she was chemically tortured for

14 eight years and then killed by telephone, I used to go

15 around the country and talk about how to communicate

16 crisis and risk.

17 So NAMI, please work with me so we can make

18 sure the FDA makes it a requirement and not a

19 guideline that when you're given a black box drug and

20 you are covered by the FDA black box warning that says

21 that drug can and does create suicidal thoughts and

22 suicide itself -- if that's important, Panel, why

1 don't you make it a requirement, not a guideline?

2 Because my daughter was given a black box drug, and we

3 were never told that it was an off-label use. And we

4 were never told that it could cause her death.

5 And guess what? When she was suffering from

6 akathisia, the doctor, who was probably told by NAMI,

7 paid no attention to those black box rules. They're

8 just silliness. The doctor, over the phone, increased

9 the toxin Zoloft to 200 milligrams, the maximum dose

10 allowable by law.

11 And because the doctor was told by the FDA

12 that the guidelines were so unimportant, that you

13 might suffer from akathisia and you might end up dead,

14 but it's just a guideline.

15 And let me read to you your guideline. I

16 know it by heart now. This is what the FDA states

17 about black box drugs, many of which, like my

18 daughter's, were given off-label.

19 "Patients, families, and caregivers," should

20 be closely who -- "should be informed when a black box

21 drug, SSRI," -- in this case, Zoloft, just like

22 Woody's -- "patients and caregivers should be informed

1 when a drug is changed by dose increased, decreased or

2 stopped, to," quote, "closely monitor and watch for

3 and report any unusual changes in behavior."

4 But when my daughter's doctor was called and

5 said that my -- and I told her my daughter died

6 because it was increased over the phone without ever

7 seeing her and she died 28 hours later, at 200

8 milligrams and 104 pounds, the doctor started

9 screaming because the FDA and NAMI discount those

10 black box warnings.

11 And I want to tell you what a doctor says

12 when she finds out that her patient, a 19-year-old and

13 5-week daughter, 105 pounds, who over the phone had a

14 drug doubled for an undiagnosed, unspecified illness,

15 takes their life in a violent fashion.

16 And here's what the doctor screamed. Oh, my

17 God, oh, my God. I can't believe it. Oh, my God. I

18 just saw her. She wasn't depressed. Guess what?

19 That's my daughter, Natalie. Look at her closely

20 because when you have a daughter and you go home and

21 hug your kids, I don't think anybody on this panel --

22 anybody -- is going to wish that you are not informed

1 of whether you're given a drug off-label or you're

2 given a drug that has a black box warning.

3 I travel a lot. And when I go to the

4 airports in Greece or Turkey or Sweden, guess what?

5 When you go to the airport, you see the cigarette and

6 the tobacco ads, and they are large. And you can see

7 them from the hallway of the duty-free shop. And it

8 says it can cause your death.

9 Well, let me tell you. If a drug has a

10 black box warning and it can cause your death, your

11 ego-dystonic suicide, which is not a suicide at all --

12 it's actually called prescripticide -- and the FDA

13 itself knew in 1993. Before my daughter was even

14 conceived, the FDA knew that the drug my daughter

15 would get 19 years later for an unspecified,

16 undiagnosed illness, off-label, you knew before my

17 daughter was conceived that that drug can and did

18 cause suicide among healthy people who had no history

19 of any anxiety or depression.

20 So all I can do today, in summary, is to say

21 I'm sitting out there and I'm thinking the last

22 speaker talked about the adverse drug reports and how

1 few people report adverse reactions.

2 How many of you on the panel right now are

3 sitting on data or don't know you're sitting on data?

4 Or maybe the pharmaceutical companies haven't given

5 you the data. Maybe you'll get it when the revolving

6 door comes back and they come back and work for you.

7 How many people in the FDA right now are sitting on

8 data or haven't looked at the data yet because they

9 don't have enough manpower? How many of you are

10 sitting on data right now that some of these products,

11 some of these off-label uses of these medical devices,

12 have already not only proven to be ineffective, but

13 caused deaths?

14 I want to tell you before I close. Let me

15 tell you a little bit about akathisia. You only die

16 from akathisia-induced suicide by getting a drug. My

17 daughter had no chemical imbalance. She had nothing

18 wrong with her. The doctor said over the phone that

19 she increased the drug because my daughter was focused

20 on dieting and exercising.

21 What really happened, quickly, is that the

22 doctor increased the drug over the phone without ever

1 seeing my child, because she didn't understand -- NAMI

2 listen up -- she didn't understand akathisia.

3 And so she assumed my daughter when she said

4 she was too sick to come in -- and my daughter was

5 coughing up blood -- and you can see that in the movie

6 about my daughter. You can actually see her note

7 where she says I keep coughing up blood because she

8 took her life, because as the FDA itself states --

9 this your quote, by the way, "Patients suffering from

10 akathisia don't take their life in a way that

11 traditionally depressed patients take their lives."

12 Rather -- please, FDA, if I'm incorrect, put in on

13 your website and correct my quote. "Rather, patients

14 suffering from akathisia take their lives because the

15 symptoms of akathisia are so overwhelming that

16 patients believe death is a welcome alternative."

17 So I'm going to say to you today. If you

18 want to see about my daughter's death and understand

19 why the blood is on your hands because you believe

20 that a black box suicidal warning is so

21 inconsequential that it should be a guideline for a

22 doctor and it should be printed in small print tucked

1 inside the envelope -- my daughter had no clue -- no

2 clue -- over the phone at 19 and 5 weeks that the drug

3 she was prescribed and doubled over the phone had a

4 suicide warning. But you guys did.

5 So I'll just say this. What medical devices

6 today do you know have already caused avoidable

7 deaths? And why would you want to do anything, NAMI?

8 Why would you want to do anything to reduce

9 communication about patients and providers? Because I

10 can tell you, my daughter's doctor wasn't happy that

11 she caused my daughter's death, and she was very, very

12 surprised.

13 Thank you.

14 MS. KUX: We appreciate your remarks.

15 So that closes our public hearing. And I

16 want to again thank everybody who spoke today for

17 their presentations over the last couple of days and

18 to you in the audience, both here in the room and on

19 the web, for all of your attention.

20 We're looking forward to comments to the

21 public docket, which closes on January 9th.

22 We -- the presentations we've heard today

1 have been -- and yesterday have been incredibly

2 thoughtful and insightful. So we expect more useful

3 information in the docket.

4 I'd just like to wish everybody a good trip

5 home and a good holiday tomorrow, if you have it off,

6 and adjourn the hearing. Thank you very much.

7 And before I leave, I do want to just say

8 thanks to Kristin again and to all of the other folks

9 behind scenes who have been helping. Four of them are

10 sitting at the table over there -- but the folks out

11 in the lobby as well who have been registering folks

12 because we wouldn't have been able to put on such a

13 great hearing without them either.

14 So a round of applause for all of them.

15 (Applause.)

16 MS. KUX: Thank you all very much.

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1 CERTIFICATE OF NOTARY PUBLIC

2 I, Nate Riveness, the officer before whom the

3 foregoing proceeding was taken, do hereby certify that

4 the proceedings were recorded by me and thereafter

5 reduced to typewriting under my direction; that said

6 proceedings are a true and accurate record to the best

7 of my knowledge, skills, and ability; that I am

8 neither counsel for, related to, nor employed by any

9 of the parties to the action in which this was taken;

10 and, further, that I am not a relative or employee of

11 any counsel or attorney employed by the parties

12 hereto, nor financially or otherwise interested in the

13 outcome of this action.

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16 Nate Riveness

17 Notary Public in and for the

18 State of Maryland

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1 CERTIFICATE OF TRANSCRIBER

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3 I, Wanda Burdick, do hereby certify that this

4 transcript was prepared from audio to the best of my

5 ability.

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7 I am neither counsel for, related to, nor

8 employed by any of the parties to this action, nor

9 financially or otherwise interested in the outcome of

10 this action.

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14 11/15/2016 Wanda Burdick

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