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See page 39 FOR THE OUR GROWING BECOME A SPEAKER LINE-UP SPONSOR OR EXHIBITOR PLAYERS Lawrence Dallaglio OBE The Rugby Show provides a unique FOR THE WORLD CUP WINNER opportunity to get your company in front of thousands of potential customers. The Rugby Show attendees are amateur players, club members, the wider fan Ricoh Arena community and anyone passionate about FANS Maggie Alphonsi MBE and involved in the game. FOR THE 11th - 12th July 2020 WORLD CUP WINNER

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A WORD FROM OUR CHARITY PARTNER “I am delighted to be working with 73 Media and The Rugby Show. It is going to be an incredible event for any rugby fan. I am enormously grateful that they have chosen to donate and support Dallaglio RugbyWorks. This will go towards helping some of the UK’s hardest to reach teenagers to help them get a job, build a career and secure long-term stability through the values of rugby. The support of 73 Media and The Rugby Show will make a big difference to the lives of young people across the UK who are often not given a first, let alone a second chance at life.”

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TRS_Advert_Apr19_DPS_spread.indd 3 17/4/19 12:07 am FOR THE OUR GROWING BECOME A SPEAKER LINE-UP SPONSOR OR EXHIBITOR PLAYERS Lawrence Dallaglio OBE The Rugby Show provides a unique FOR THE WORLD CUP WINNER opportunity to get your company in front of thousands of potential customers. The Rugby Show attendees are amateur players, club members, the wider fan Ricoh Arena community and anyone passionate about FANS Maggie Alphonsi MBE and involved in the game. FOR THE 11th - 12th July 2020 WORLD CUP WINNER therugbyshow.com WHAT DO The_Rugby_Show Sarah Hunter MBE ATTENDEES WANT GAME CAPTAIN OF THE RED ROSES TO PURCHASE?

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A WORD FROM OUR CHARITY PARTNER “I am delighted to be working with 73 Media and The Rugby Show. It is going to be an incredible event for any rugby fan. I am enormously grateful that they have chosen to donate and support Dallaglio RugbyWorks. This will go towards helping some of the UK’s hardest to reach teenagers to help them get a job, build a career and secure long-term stability through the values of rugby. The support of 73 Media and The Rugby Show will make a big difference to the lives of young people across the UK who are often not given a first, let alone a second chance at life.”

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TRS_Advert_Apr19_DPS_spread.indd 3 17/4/19 12:07 am 4 England Athletics enters partnership with Runderwear England Athletics and and running more. free comfort for fellow runners. WELCOME Runderwear, the specialist “We love the fact that this is a Runderwear’s performance to this month's Sports Insight performance bra and company set up by people who saw underwear is supremely underwear provider, have something new that could be done comfortable, with no side seams entered a new partnership. to enhance people’s experience in or labels, preventing irritation and Team Runderwear are training and competition and have rubbing. Runderwear’s technical continually innovating and are gone out to do something about fabric is extremely soft, breathable excited to share their chafe-free that. I know many people from our and highly effective at wicking performance products with member clubs and RunTogether sweat away from the body. England Athletics registered groups will make the most of the Runderwear’s women’s range athletes and RunTogether Runderwear range and be able to consists of a choice of underwear members, offering a discount, relate to the benefits that it brings.” styles - briefs, hipsters, anti-VPL support and advice as well as Richard Edmonds, hipsters, G-strings, hot pants and product to try and bra fittings at Runderwear’s co-founder, said: long shorts - which you can match Club Run nights. “We’re thrilled to be the official bra with a running bra in a variety of Chris Jones, England and underwear partner of England colours. The men’s underwear At long last the lighter evenings Athletics chief executive said: Athletics. Athletics and running range consists of a choice of and some warmer weather “It is always great when we are part of the Runderwear team’s briefs and boxer shorts (short and have arrived. find a partner that shares our DNA and most of our team are club long versions). Marathon season is in full swing enthusiasm and enjoyment runners. Speaking from a personal Runderwear also has a and any of you who took part in the of athletics and running. We perspective, I grew up with my premium Merino Wool Range London Marathon I hope you had know the team at Runderwear whole family being part of the of underwear, which as well as a great time. have a real understanding of local athletics club scene, so it’s the chafe-free benefits of People will be looking to get out the sport and have produced particularly poignant for me to be Runderwear, also boasts natural of the cold weather training kit to some great products that enable working with England Athletics.” anti-bacterial and temperature- Editor: MARK HAYHURST something a bit lighter. people to enjoy their athletics Runderwear creates chafe- controlling properties. Tel: 01206 508618 But running is a wide and varied Email: [email protected] church, so Jonathan Quint asks the Advertising Manager: question “What do runners want?” Canterbury signs Wales star Justin Tipuric as ambassador ­KEITH MARSHALL Paul Sherratt also takes a Rugby clothing and kit its head-to-toe apparel. to create products that both the Tel: 01206 505947 look at the changing face of the provider Canterbury has Known for wearing a distinctive professionals and the grass roots Email: [email protected] sports wholesaler. announced the signing of blue headguard for club and country players and fans alike will enjoy.” With new technology popping Advertising Sales Wales and Ospreys star he will be wearing Canterbury’s new Simon Rowe, head of sports up seemingly all the time, 21-23 Phoenix Court, Hawkins Rd, Justin Tipuric. Reinforcer Headguard before the end marketing at Canterbury, said: Fiona Bugler looks at the rise Colchester, Essex CO2 8JY The 29-year-old openside of the season, ahead of a huge autumn “Justin has been one of the standout of podcasting, why it’s a great flanker played a crucial role in for Wales as they head out to Japan. performers in this year’s Six Nations Group Advertising medium for sports marketeers, Wales’ recent Grand Slam Six Tipuric described the partnership and with his blue headguard, he’s very Manager: SAM REUBIN and shares an idiot’s guide to Nations success, playing every with Canterbury as a ‘natural fit’. distinctive. As the World’s leading getting started. Group Editor: minute of their five games and He said: “I grew up as a young rugby brand, we want to associate Is acting on impulse something EMILY SEDDON winning 97 per cent of his tackles child wearing Canterbury, so I have with the best and when we heard that you can influence? Tel: 01206 505983 to help give them the meanest a really strong connection with the he had always been a Canterbury fan, Paul Clapham looks at the ways defence in the tournament. brand. Through their work with the we knew that the fit would be perfect. Publisher: MATTHEW TUDOR you can boost your sales with some Having been part of two British & Irish Lions and my region, “We share his passion for rugby handy advice. Art Director: LEE WHITEFORD successful British & Irish Ospreys, I’ve seen first-hand the and look forward to working We also speak to Olympic skier Lions tours, including the quality of the products they produce, closely together, tapping in to his Advertisement Art Chemmy Alcott about her career most recent draw with the All so it was a natural fit for me. considerable experience to develop Director: KEVIN DENNIS and life on the slopes as well as Blacks, Justin will be using “I’m looking forward to wearing new and innovative products for snooker legend Stephen Hendry. Reproduction: his experience to work with more of their range both on and off players at all levels of the game.” I hope you enjoy reading this ACE PRE-PRESS. Canterbury and its product the field, but also being a part of the To shop the latest Canterbury issue of Sports Insight! Tel: 01206 797541 team to help design products for process in the future and helping range, visit www.Canterbury.com Photography: CLIQQ PHOTOGRAPHY www.cliqq.co.uk Under Armour celebrates new EMEA HQ Twitter: @CliQQphoto Accounts: SUE CARR. Following the 2017 opening of a President Patrik Frisk, EMEA SVP is at the heart of what we do, and World Heavyweight Boxing Tel: 01206 505903 flagship store on Amsterdam’s and Managing Director Massimo it's important that our new home Champion Anthony Joshua and Published by Maze Media (2000) prestigious shopping street, Baratto, and athletes Yusra Mardini reflects that ethos and inspires double Olympic Gold Medalists Limited, 21-23 Phoenix Court, and James Haskell. Swimmer everybody who works here. It's the Kalverstraat , Under Teddy Riner (Judo, France), Hawkins Rd, Colchester, Essex Armour is opening a new EMEA Mardini took to the stage for a Q&A a very exciting time for Under Jade Jones (Taekwondo, Great CO2 8JY headquarters, located in the where she shared her inspirational Armour, and this new HQ will Britain), and Marcel Hirscher All contents © Maze Media (2000) Citroën Building in the city’s journey from refugee to Olympic set us up to continue growing the (Alpine Skiing, Austria). The brand Limited. The views expressed in Olympic District. athlete, while England rugby player brand across Europe, the Middle also has partnerships in football this magazine are not necessarily The HQ contains office space Haskell, who had earlier led a East and Africa." those of the publisher. Every effort with internationals Memphis is made to ensure the veracity and for over 200 employees across all special workout for staff, discussed With 2018 revenue growth of 25 Depay, Trent Alexander-Arnold integrity of the companies, persons, central functions – including Sales, his training philosophies. per cent, Under Armour continues and Granit Xhaka, and clubs products and services mentioned in this publication and details given Marketing, Supply Chain, Human Massimo Baratto, senior vice to demonstrate commitment Southampton FC, Lokomotiv are believed to be accurate at the Resources, Finance and IT – as well president/managing director to growth in the region through Moscow, St Pauli and AZ Alkmaar, time of going to press. However, no responsibility or liability whatsoever as showrooms for retail partners. EMEA, Under Armour, said: partnerships with top athletes as well as in rugby with the Welsh can be accepted for any consequence The launch was attended by UA "We're thrilled to have opened and clubs. Some of the brand’s Rugby Union, ASM Clermont or repercussion of responding founder and CEO Kevin Plank, UA this fantastic space. Innovation strategic partnerships include to any information or advice Auvergne and Wasps Rugby. given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. Sports Insight has a current The official publication of the Sporting Goods Industry Association ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

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ENE9694_Trade_Ad_265x360mm v9.indd 1 26/04/2017 13:06 All the very latest in the NEWS sports industry... HUUB AND WELSH TRIATHLON England Athletics announce ENTER EXCITING new partnership with Kukri NEW England Athletics have that enable them to fulfil their Europe, said: “We’re delighted summer. A new kit specifically partnered with team and club potential, is incredibly special. to be working alongside England for those representing England PARTNERSHIP wear provider Kukri. “We know athletes of all levels Athletics as their official teamwear in the Masters road running Huub, leading triathlon As well as supplying the kit for take huge pride in wearing their provider and developing a opportunities will also be produced. and cycling apparel brand, England representative teams, club vest – whether they are partnership built on common Clubs will be able to set up has partnered with Welsh Kukri will also be providing the competing for a national title, a values. Whilst we take great pride online stores that sell their club Triathlon to assist in the teamwear for England Athletics’ youngster taking their first steps in in working with Elite athletes wear. This can either be done delivery of a number of Masters representative teams and the sport or someone who has been we are both equally passionate using standard products from exciting projects planned for enabling affiliated clubs to set up representing their club for many, about encouraging participation Kukri’s teamwear ranges with this year and beyond. their own online stores selling their many years. and development at all levels of personalisation such as club The first of the own clubwear, including bundles “That is why we are delighted the sport. Creating a range and names and logos added. This can announcements is to offer of club kit put together specifically that this new partnership will see relationship that inspires as well include items such as club hoodies, Welsh Triathlon members for England Athletics affiliated our international teams, including as performs on the international T-shirts, polo shirts, tracksuits, or a significant discount on all athletics and running clubs. our Masters’ road running teams, stage, is central to our ambitions. plain designed vests. Or clubs can Huub products, including the England Athletics chief wearing Kukri, and also enable “We have developed our new Core set up a Club Shop that sees more wetsuits which have won the executive Chris Jones said: “In clubs to have the opportunity to Range which combines performance bespoke designs created for club 220 Triathlon Wetsuit Brand athletics and running we have a work with Kukri to provide their fabrics with an athletic fit which can members to buy such as specifically of the Year six years in a row. unique relationship between the own ranges of club kit. benefit all athletes whether they are designed club vests or other club Using their membership athletes at the highest level and “At England Athletics we hugely representing their country or their kit in the style of the club vest. account details, Welsh their clubs, who are the lifeblood of value the identities of each of our club. This partnership is a fantastic To find out more about how to Triathlon members will have all levels of our sport. member clubs and the diversity launchpad for the range and set up an online Team Shop or immediate access to Huub’s “Pulling on international kit to that they reflect. Kukri’s ability opportunity to develop our product Club shop please see the England award-winning apparel, as represent your country is a high to enable clubs to have their own further. It’s a very exciting time for Athletics website. Clubs can also well as premium quality point of any athlete’s career. But online shops selling their club wear Kukri Sports and England Athletics.” access special bundles of club / cycling kits and a wide range the deep connection all athletes resonated strongly with us.” There will be a bespoke team kit put together specifically of products and accessories. have with their club, and the Chris Marshall, Kukri Sports new kit for England Athletics for England Athletics affiliated Huub’s performance coaching and volunteer support Sales Director of GB and representative teams unveiled this athletics and running clubs. triathlon and cycling ranges have been scientifically Sports nutrition brand Grenade among UK’s tested using the latest aerodynamism technologies fastest-growing international companies and are worn by some of the High-growth sports nutrition brand Grenade has been named world’s best athletes, with among the UK’s top 200 fastest-growing international brands Olympic and Commonwealth in the tenth annual Sunday Times HSBC International Track teams being propelled to league table. glory thanks to Huub’s The prestigious list showcases Britain’s mid-market private wetsuits, while the Huub- companies with the fastest-growing international sales. Wattbike team has won world Grenade, which ranked 90th, has enjoyed international sales of championships and broken £11.5 million over the past two years - a growth of 62 per cent. This the individual pursuit world contributed towards total sales of £33.8 million in that same period. record in Huub’s top-of-the- Husband and wife and co-founders, Alan and Juliet Barratt have range cycling suits. created a wide range of high protein, low carb, low sugar products, Dean Jackson, owner of including bars, shakes, spreads and biscuits. Huub Design, said: “We are Grenade’s first product was launched in 2010, but despite this very proud to announce this success the business was left with just £27 in the bank. partnership and to be able to 4global expands its Sports Just seven years later the firm had made an impressive turnaround, demonstrate our fantastic and during a private equity deal Lion Capital valued the business at £72 products to a new audience. Intelligence team million. The Solihull-based firm now employs more than 60 staff and its This affiliation is going to go products are sold in 100 countries worldwide. then access and share business from strength to strength As part of 4global’s continued This latest entry in the Fast Track report comes just two months intelligence and best practice. It and we are very pleased to be drive to enrich the sector’s after Grenade was also ranked among the Sunday Times’ top 100 holds information from more than working alongside such a great understanding of the data it privately owned UK companies with the fastest-growing sales. 4,500 users including operators, organisation and wish the holds, Alice John has been To add to their accolades, just last month Alan and Juliet were CSPs and National Governing Welsh team all the best of luck.” employed by the company’s named entrepreneurs of the year at the national NatWest Great British Bodies (NGBs), logging data from Beverley Lewis, CEO of Sports Intelligence practice as Entrepreneur awards. over 500 million visits to more Welsh Triathlon, added: “The Business Development Manager. Marking its tenth anniversary, more than 1,000 companies have She will work with the than 2,000 venues. opportunity to partner with featured on International Track in the last decade. Alumni stars DataHub’s clients and partners, Alice said: “I hope to play a Huub is really exciting. Huub include Aston Martin, Skyscanner, Lush and Fever-Tree. in particular County Sports leading role in helping the sector is an established brand with Alan Barratt, CEO, said “It’s humbling to think that a product which Partnerships (CSPs) and Delivery collect and analyse more robust award-winning products in was first developed in my kitchen is now being sold around the world." Partners, to help them translate data. I will work to support the triathlon marketplace. their data and transform it into organisations to use data insights Its innovative and actionable insight. Her role will to develop strategies, programmes forward-thinking include helping the DataHub’s and campaigns, ultimately enabling approach fits clients to develop strategies, them to deliver stronger offers well with Welsh campaigns and programmes to participants and members. Triathlons that attract the widest set of Used effectively, data can enable aspirations. It is participants, using their data to organisations across the sector fantastic that a deliver the right offer to the right to measure and demonstrate leading brand is people at the right time. how sport and physical activity supporting the Welsh Founded in 2013, the DataHub can support participants to Triathlon membership is an automated way for all sport, achieve a series of outcomes – and offering such great leisure and physical activity including physical health, mental discounts and helping providers to securely bring wellbeing, individual development, people to access our their data together, align it with community and social development sport.” consistent sector standards and and economic development.”

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www.gola.co.uk UKRunChat announces partnership with Pro:Direct Running UKRunChat has partnered for For UKRunChat, the Twitter and up to 20,000 unique Dan Prettejohn, Brand Manager Go to www.ukrunchat.co.uk 2019 with Pro:Direct Running. partnership with Pro:Direct is the handles across Instagram, Facebook at ProDirectRunning.com, said: for further details and use Pro:Direct Running is one latest in a series of partnerships and Twitter every month. In turn, “We are thrilled to partner with #UKRunChat #prodirectrunning of several specialist areas at announced for 2019 and going the partnerships help to raise UKRunChat, a leading community to be part of the conversation on Pro:Direct, the world’s largest forwards. The online running awareness among the UKRunChat and influence within the running social media. online sports store. Many members community has collaborated with a community of the many different industry. We want to help runners of UKRunChat will already be number of running-related brands resources out there to help them of every level to ‘Own the Run’ familiar with Pro:Direct Running and companies in order to increase reach their running goals. using expert insights, training as a valuable resource for their its offering and provide additional UKRunChat is a prominent advice and the best running running footwear, apparel, benefits to its many thousands platform for runners of all levels product for their needs. We nutrition and accessories. In its of members. and interests, providing a unique look forward to developing our role as a running retail specialist, Other recently announced space for members to chat, provide partnership over the coming Pro:Direct Running also prides partners include Charity Partner support and share tips on the sport months for the benefit of all itself on providing excellent Macmillan Cancer Support, they love. For beginners through involved.” customer service, unrivalled life insurance provider Fitness to experienced, ultra-distance product access and in-depth Rewards, distribution business runners and all kinds of running knowledge of its running products. 2pure, fitness and lifestyle professionals, it is the place to go The partnership with brand Runr, professional for conversation about running UKRunChat is one of a number physiotherapists C S Physio and 24 hours a day, 7 days a week. F45 continues their of partnerships for the retailer treatment finding service Sports Joe Williams, Director of with industry-leading running Injury Fix. UKRunChat, said: “We are brands. Pro:Direct Running is With a highly engaged delighted to announce our recent European expansion also, for example, partnered with community and an impressive partnership with Pro:Direct and parkrun as the official milestone online reach, UKRunChat is a UKRunChat. Pro:Direct is the t-shirt suppliers, delivering their respected name within the running biggest online sports retailer and in Scotland t-shirts free worldwide. The onus industry and one which raises we are looking forward to working is clearly on providing much awareness and support for the together for the benefit of the more than a retail service, with partners it chooses to work with. UKRunChat community. This is the fantastic insights into the world of #UKRunChat boasts some of the latest in our series of partnerships running and exciting events and highest engagement stats in the UK, for 2019 and reflects our ongoing partnerships to inspire runners with a reach averaging between commitment to partner with wherever they are on their journey. 12-15 million every 48 hours on relevant, like-minded brands.” Leicester City star James Maddison opens new football training facility Football stars who graduated used by the local community, rebound boards and a divisional from Coventry City Football schools and Coventry City Football and ball stopping netting system. Club’s Academy returned to the Academy. The pitch specification is the latest facility where they began their The Alan Higgs Centre is operated SISTurf Soccer Pro 50 synthetic careers to celebrate its striking by CV Life, which provides a wide including 15mm insitu shock Following hot on the heels of their successful launch in in new renovation. range of sporting, recreational, pad, creating the best surface and Ireland, Switzerland, Netherlands, Czech Republic and Finland, England international James educational and social activities to training environment to help bright and reinforcing their position as a global fitness provider, F45 Maddison was joined by Academy community groups and individuals young stars to progress. celebrates a new milestone in their European expansion with graduates Jordan Willis, Jordan within Coventry. The centre has Richard Stevens, Coventry the launch of their first site in Scotland. Shipley and Tom Bayliss to mark recently undergone a £13.5m City Football Club Academy Michael Dean, UK sales director for F45, said: "We are delighted to the official opening of the new refurbishment which includes an Manager, said: “The facility will be opening a studio in Glasgow. We have worked tirelessly to create a 3,150 square metre indoor sports Olympic-sized swimming pool and a provide academy players with truly innovative brand and franchise model that can flourish and grow facility at the Alan Higgs Centre. newly resurfaced outdoor 3G pitch, the opportunity to practice in a in any country. Our goal is for there to be an F45 studio in almost every As part of major improvements which sits alongside the new Rubb fantastic facility, the design and corner worldwide, and with the accelerated growth we have seen in just to the Alan Higgs Centre for indoor football training facility. build is really impressive, and we four and a half years, we are confident that we can make this happen.” Coventry and Warwickshire The Rubb super structure is have already enjoyed working in Now operating in 40 countries, F45 was born in Australia in 2014 Awards Trust (CAWAT), Rubb designed to accommodate a FIFA the indoor over the last few months. and has since taken the world by storm. Founded by former equities UK has supplied a state-of-the-art standard 60m x 40m football pitch A big thank you must also go to trader Rob Deutsch, who spotted a gap in the health and fitness market, 47.5m wide x 67m long football with a run-off perimeter. This is the Coventry and Warwickshire F45 has fast become a global fitness phenomenon with over 1,500 training facility, which will be surrounded by 2.4m high internal awards trust for developing this outlets worldwide. Designed by Sport Scientists and Elite Athletes, outstanding facility.” F45's unique, team-based, high-intensity interval training consist The structure stands 12.9m of 45-minute workouts which feature over 4,000 fun, functional and high at its apex and comprises a efficient exercises and an extensive range of 35 workout programmes. galvanized steel frame to protect F45 Glasgow is set to open this summer and will follow the same it against corrosion and a white high intensity, group training format that the brand has become translucent PVC-clad roof to allow synonymous for. natural daylight to illuminate Michael Quigley, owner of F45 Glasgow, said: “We are so excited for the playing area. Completing the the people of Scotland to experience the fitness phenomenon that is building specification is sidewall F45. The rate at which the brand has grown at in the UK and Europe steel cladding, specialised sport over the last two years is a real testament to the innovative concept that lighting with motion sensors, large delivers amazing results. We are thrilled to be a part of the F45 family sidewall gutter systems, eight fresh and look forward to opening our doors to the public later this year.” air louvres and multiple access The global success of F45 as a franchise network has encouraged doors and equipment doors. many athletes, personal trainers and entrepreneurs to become part of This training facility is Rubb’s this innovative fitness movement due to its relatively low start up and latest specialist structure in the running costs, turn-key set up and generous return on investment. sports sector. Other highlights In addition, F45 boasts an impressive array of ambassadors include Sunderland AFC’s, worldwide, including English Rugby Union player, James Haskell. Newcastle United’s and West With further European openings scheduled for later this year, including Bromwich Albion’s indoor football sites in Italy and Spain, the phenomenal growth of the F45 studio portfolio training facilities. continues to dominate the UK and European fitness industry.

@SportsInsightUK 9 ASICS Fusion Lifestyle unveils APPOINTS £1.8M Meadowlands Leisure GARY Centre transformation RAUCHER Fusion Lifestyle, the UK’s leading sports and leisure charity, TO LEAD revealed the results of its latest investment in Devon’s community sports provision at Meadowlands Leisure Centre. MARKETING, Work at the centre, designed and delivered by Fusion, has seen the addition of a top-of-the-range gym fitted with the latest cardio equipment, MERCHANDISING free weights, and functional fitness kit plus a brand new, purpose- AND PRODUCT built studio, with tailor-made space for classes including yoga, Pilates, spinning, circuits and Les Mills Body Pump. A new café completes the IN EMEA transformation, overlooking Tavistock Park, beside the River Tavy. The new facilities join the centre’s leisure pool, water slide, lazy river Gary Raucher has been and fountain, and brand new poolside changing facilities, to ensure appointed by ASICS to lead there are plenty of ways for the whole community to get active. Commonwealth Silver Medalist a new category organisation The Meadowlands transformation forms part of a multi-million- focused on driving growth pound investment to improve six Devon leisure centres by Fusion, trains as swim teacher with in running, core performance South Hams District Council and West Devon Borough sports and sports style Council.Work has already been completed at Quayside Leisure Centre Institute of Swimming in EMEA. (Kingsbridge), Parklands (Okehampton), Totnes Pavilion and Dartmouth Commonwealth Silver Medalist Peters wanted a job that would fit As executive vice Leisure Centre as part of a three-year programme. Other locations being and future Olympic swimmer, around his training programme. president, category, Raucher redeveloped include Totnes Pavilion and Ivybridge Leisure Centre where Jacob Peters, 18, is already He says: “Training to become a will lead marketing, the most dramatic transformation is underway, with the construction of taking steps to protect his swimming teacher was the perfect merchandising and product a brand-new swimming pool with a retractable roof. career when he retires from solution. I obviously love the water, across the region. Simon Smith, Contract Manager, Fusion Lifestyle, said: “The competitive swimming, training but also I needed a job that will fit With more than 20 years completion of the work at Meadowlands Leisure Centre will significantly to be a swimming teacher with my unusual schedule.” of marketing experience, enhance the experience for our customers and those in the local area. the Institute of Swimming. Peters successful completed Gary has a proven track The investment will ensure this popular leisure centre can be enjoyed The world-class athlete, who the four-day course at Fern Down record of driving business for years to come by the community. We are committed to nurturing and competes internationally for Team Leisure Centre. The course is transformation and growth. maintaining local sports and leisure facilities, which includes making a England, made his debut appearance delivered through a mixture of An accomplished marketing serious investment in their improvement and long-term up keep.” at the Commonwealth Games in classroom activities and poolside executive, Gary is recognised Cllr Robert Sampson, Lead Member for Commercial Services at 2018, winning a silver medal in learning and includes at least four as a thought leader in West Devon Borough Council, said: “I’m delighted to see these works the four x 100m relay medley, and 30-minute swimming lessons to building strong global brands completed, and the new facilities that are available to West Devon competing in three individual gain hands-on practical experience. and developing innovative residents and our visitors. The Health and Wellbeing of our residents events, 50m, 100m and 200m Peters, who has already found a communications. is one of our top priorities, and I look forward to seeing people from all butterfly, reaching the final in each. teaching assistant role with a private Prior to joining ASICS, over the Borough enjoying their new amenities.” Peters, who trains at Poole swimming lesson provider, added: “I Gary co-founded a strategic Anthony Cawley, Commercial Director of Fusion Lifestyle, added: Swimming Club, completed his was surprised at how much I enjoyed brand consultancy working “We are delighted to have opened the doors to Meadowlands Leisure A Levels last year and is now a the course, it went above and beyond with brands to develop Centre this weekend. This is a real milestone in our programme of professional athlete, with his my expectations. I was thrilled with insight-led marketing investment across our Devon portfolio. We are passionate about focus on the FINA World Aquatics the instant feedback from the kids strategies, drive consistent providing great facilities for all the communities we operate in and Championships, being held in South that I was training with. It was great marketing activations and continued investment is key to delivering this.” Korea in July 2019, and ultimately, to watch the children’s faces as they build world-class marketing the Tokyo Olympics in 2020. grew in confidence in the water. I capabilities. Gary has Peters said: “The big dream is can’t wait to use the skills learnt, it’s the Olympics. I’m very excited and a very rewarding job.” been the Global Head of determined to qualify and compete Rebecca Cox, Managing Director Marketing at TomTom and in these events and to proudly of The Institute of Swimming, said: the Global Head of Brand represent my country.” “We are thrilled that Jacob enjoyed and Communications at To support his professional his course and I’m confident that Philips. In both roles, he led sporting career, Peters has teaching swimming will be the marketing transformation completed the Institute of perfect partner to his professional programmes which Swimming’s Swim England Level sporting career, as the role is accelerated business growth. 1 Swimming Assistant (teaching) so rewarding and offers flexible Alistair Cameron, CEO Course. Spending on average 25 working hours. We look forward to of ASICS EMEA said: “Gary hours each week training in the pool, watching him achieve great things is a highly experienced usually in the morning and evening, both in and out of the pool.” marketing leader with an outstanding track record of building global brands. With Gary leading our new Speedo’s smartest ever performance range shows pure intent Category organisation, I am confident we will accelerate Speedo has launched its and reduce drag. possible. This process involved 330 of their own when it comes to our future growth. smartest ever Fastskin range Both swimsuits will be available swimmers, including Caeleb Dressel producing swimsuits that help me “The recent changes as it aims to combine the latest in black as well as psycho red (USA), Ryan Murphy (USA), to go as fast as I can. I’ve already we have made to our technology with almost 20 years colourways, to allow swimmers Joseph Schooling (SIN), Emma spent a lot of hours in the pool of pioneering performance. to express their own personalities McKeon (AUS), Mireia Belmonte wearing the LZR Pure Intent and organisation will enable us Starting with what the swimmer after research revealed some Garcia (ESP) and Siobhan-Marie have seen the benefits it brings me to drive category-specific needs, the new Fastskin LZR athletes prefer bright colours that O’Connor (GBR), as well as club and that only makes me even more strategies and take a more Pure Intent and Fastskin LZR allow them to feel empowered and swimmers, masters swimmers and excited for what is to come.” holistic view of the market.” Pure Valor combine innovative energised, whilst others prefer the 10 world-leading coaches, to create Rob Hicking, Speedo brand new technologies and new fabrics powerful and strength-like focus a choice of performance swimsuits director, said: “It’s been incredible applied intelligently to make of black. suitable for both professional and to have the support from swimmers the perfect suit for every type of Developed in Speedo’s global aspiring swimmers. to shape the products exactly to competitive swimmer. R&D facility, the Aqualab, a team Speaking about the latest Speedo their needs and the result of this is The result is Speedo’s most (including experts in textile performance range, Caeleb Dressel a new generation of elite Fastskin advanced swimwear and technology garment engineering, (USA) said: “Having been a part racing suits which are our smartest equipment technology to date, sports science, computational of this phenomenal development yet. This suits draw upon almost strengthening Speedo’s world fluid dynamics, testing protocols process, I’m incredibly excited two decades of pioneering Fastskin class reputation as one of the most and design) covered 350,000 miles about the new Speedo Fastskin technology and we’re now taking it innovative brands in sport. throughout a three-year testing and suits. I’ve seen first-hand the work to the next level. The LZR Pure Intent is the first development programme. that has been put into creating the “2020 is going to be a huge swimsuit to use a smart fusion Speedo placed real importance best swimsuit in the world and the year for our athletes and this suit of three fabrics, allowing for in consulting with swimmers technology that goes into that. is a statement to the rest of the additional compression in targeted throughout the iterative process to “This is exactly why I signed competitive swimming community areas to streamline, increase power ensure they could make the best suit with Speedo – they’re in a league – we’re taking this very seriously.”

www.sports-insight.co.uk The National Running Show is a utopia for runners, no matter how far or fast you go.

Exhibitors already confirmed

Speakers already confirmed

Linford Christie Sally Gunnell Kriss Akabusi Dean Karnazes Susie Chan Iwan Thomas

Discover Improve the latest kit, tech, nutrition and races from your running technique by meeting running over 250 exhibitors, including the big brands experts and getting involved in one of our 20 you love and the smaller brands you won’t interactive feature areas all under one roof. meet anywhere else.

Learn Sign up for your ticket at ffrom our inspiring speakers such as Linford nationalrunningshow.com Christie, Dean Karnazes, Sally Gunnell and Kris Akabussi, and many more to be announced.

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nationalrunningshow NEWS TECHNOGYM11 LAUNCH SOCIAL OPRO sign England star as rugby CHALLENGE Technogym’s social challenge Let's Move for a Better World, brand ambassador involving fitness clubs all over the world to raise OPRO, the world’s largest educating and inspiring all those World Cup in September which manufacturer of the most who love the game. will see many of the players and awareness in the fight against technically advanced Vicky, who has an impressive 65 teams wearing their own OPRO sedentary lifestyles, is back mouthguard, have signed caps for England and who is also mouthguards!” for the sixth year running. England star and World Cup a qualified Personal Trainer, joins David Allen, OPRO Chief The campaign leverages 2014 winner, Vicky Fleetwood as Great Britain Women’s Hockey Executive Officer, said: “Vicky has Technogym’s cloud-connected one of their brand ambassadors. Olympic gold medallist, Shona been a pleasure to work with so far equipment to motivate people OPRO have an extensive network McCallin, double Taekwondo and we are all looking forward to join their local fitness club, of hundreds of schools up and down World Champion, Bianca to growing our relationship. to move more and to share the country which, as part of the Walkden and British Karate world She is a very passionate their results with the global partnership, Vicky will be able to champion, Jordan Thomas, as an person, particularly Technogym community visit in an effort to inspire the next OPRO ambassador. when it comes to worldwide in order to generation to take up sport. Vicky Vicky said: “I’m really excited to sport, fitness and win prizes for not-for-profit will also work alongside OPRO to be on board with OPRO. I’ve been nutrition, which organisations in their help promote the importance and wearing their mouthguards for years, resonates with local community. benefits of wearing a mouthguard so it really was a no brainer when us on many levels. Let’s Move for a Better and safety in sport. the opportunity came for me to work “Vicky has World’s mission is to spread OPRO have been involved with them in a more official capacity. already achieved so awareness of the benefits of with the sport of Rugby for over “Anyone who plays contact sport much in her career and regular exercise through a fun 21 years, which is reflected in knows the importance of having a we are delighted to be and exciting challenge that their partnerships with over 40 mouthguard that fits perfectly, is able to support her on her benefits the community. professional rugby teams and comfortable but also provides the journey.” Gym-goers around the world, associations including England very best protection. That’s what I from fitness clubs to hotels, Rugby, New Zealand Rugby and have every time I wear my OPRO are asked to join forces Australia Rugby. The partnership mouthguard and it’s great to be on to donate their exercise with Vicky further demonstrates board with them, especially during EMS training poised for and promote the Wellness OPRO’s dedication to engaging, an exciting 2019 with the men’s lifestyle in their local towns expansion across the UK or communities through a challenge based on MOVEs, Bodystreet, an innovative workout studio that combines personal Technogym’s unit of measure training with Electrical Muscle Stimulation (EMS) is expanding its UK operation with two new studios in Coventry and Edinburgh. for movement. The new EMS studios join Bodystreet’s growing UK operation of six By using Technogym’s existing franchises including locations in Worthing, Milton Keynes, connected equipment, Gibralter, North London, Sutton Colfield and Bristol. The Edinburgh participants can measure their location will be the only EMS provider in Scotland. training efforts and donate Mark Holland, Master franchisor for the UK, has seen considerable their MOVEs on MyWellness growth of his operation since introducing the concept to the UK in 2017. Cloud, Technogym’s cloud- UFC GYM UK announces first two Membership across the six sites has grown consistently month on month, based digital platform. On with membership increasing by 25 per cent in January 2019 alone. reaching predefined movement locations opening in April 2019 Holland said: “Growth of the EMS market in the UK continues. Our goals, each club can win a Gibraltar location, for example, has seen a 40 per cent growth in members Technogym product to donate UFC GYM, the first major and to live a healthy life. since November 2018. Because the training is so effective and requires to any non-profit association brand extension of UFC “Nottingham has always been just 20 minutes once per week, we see huge growth potential in the of its choice. has announced that the a hotbed of combat sports, and UK. The reality is that the UK population is getting busier and more The more active gym first two United Kingdom with the cultural shift towards overweight. Bodystreet, through EMS training offers the perfect solution members are, the more based locations will open in fitness, health and lifestyle, it to help these people. My personal goal is to have 200 studios by 2025.” MOVEs they collect and the Nottingham’s City Centre and makes the arrival of UFC GYM Bodystreet uses specialised EMS equipment from miha bodytec, the in Woking in April 2019. so important,” said former UFC bigger the donation will be to leading manufacturer of EMS technology. Already hugely popular in The new fitness facilities enter welterweight and UFC GYM UK the local community. Germany, Bodystreet is leading the growth of specialised EMS studios in the UK and Republic of Ireland ambassador Dan Hardy, “I’m the UK as popularity continues to increase. While training, impulses are Collecting MOVES is very easy: as part of an exclusive 10-year very excited that the first home of delivered to the body through a specially designed training suit containing • Download the Mywellness partnership with TD Lifestyle UFC GYM in the UK will be in my electrodes. The extra stimulation creates stronger, more intense muscle app and create a free plc., which has committed to hometown. I know how welcome a contractions than conventional training, making EMS much more opening more than 100 locations world-class facility like UFC GYM Mywellness account to store effective in developing strength, stamina and improving body shape. throughout the territory. will be, with Nottingham making all the MOVEs collected Phil Horton, Country Director for the UK at miha bodytec, said: “The “UFC GYM’s are an amazing the most of this amazing resource during your workouts market potential for EMS training is vast. EMS is great for body sculpting, way for individuals and families to in fitness and martial arts.” • Log on to Mywellness at the for athletes looking to get that extra edge, or for people recovering from work out and get in shape together,” The Woking location will be gym using the login screen or injuries as a form of rehab. former UFC middleweight a CLASS UFC GYM, the newest via the QR code on each piece “It can also be a great way to tap into an entirely new market – champion Michael Bisping said. concept in boutique studio fitness of Technogym equipment previously inactive individuals who don’t like a typical gym environment. “We have a lot of different training that focuses on a result-based and • Select the "Let’s Move for a The proven model provides fast ROI which in turn, provides the programs suitable for all ages and class centric format. Better World" Campaign from opportunity for rapid expansion.” we’re excited to finally bring our “We are passionate about the Challenge tile Bodystreet launched with a single micro-studio in Munich in Germany in unique brand of fitness to the U.K. opening our new boutique fitness • Start moving and collect 2007 and after two years of proving the concept, then expanded as a franchise and Ireland.” franchise model in the UK,” said MOVEs to support system. Now, the number of studios has grown to almost 300 across Germany, Since debuting in 2009, UFC Joe Long, TD Lifestyle Director. your community Austria, Italy and the UK training more than 40,000 people every week. GYM has opened more than “We are excited to open the first The Coventry and Edinburgh studios are set to open in late March. 150 locations in more than international CLASS UFC GYM, Not a gym member? 25 countries and territories, following on from the successful Not a problem! including the United States, launch in the US. It’s an honour Head over to www.technogym. Australia, Canada, India, Mexico, to help bring UFC GYM’s com/gymfinder to locate Taiwan, Vietnam and United revolutionary style of fitness to new your closest facility taking Arab Emirates regions and to continually grow our part in the social campaign UFC GYM programming has Train Different philosophy.” through the Gym Finder. You been developed through exclusive CLASS UFC GYM will offer can download yourpersonal access to the training regimens of H.I.I.T and Boxing Classes, with LET’S MOVE Guest Pass to get internationally-acclaimed UFC state-of-the-art fitness equipment free access to your local gym athletes, providing members and high-spec recovery area, and join the Let’s Move For A with everything they need for the including cryotherapy units and Better World community. entire family to move, to get fit physiotherapy facilities. #LetsMoveForABetterWorld

www.sports-insight.co.uk 12 Elevate Tech Lab 2019: Meet the start-ups disrupting the physical activity market At Elevate 2019, the UK’s London Sport will be showcasing their own health. Medichecks is largest gathering of fitness, members of the second cohort of a start-up doing just that, selling performance and healthcare their Sport Tech Hub Incubator blood tests and health checks online, professionals, attendees will programme at Elevate’s Tech making the process easy, affordable once again be able to explore the Lab. They will highlight some of and accessible to everyone, latest ground-breaking products the ground-breaking innovations wherever they are in the country. and services on show in the taking place in physical activity Commenting on their Tech Lab innovation space. and sport while demonstrating involvement at Elevate 2019, The Tech Lab will provide how individuals and communities Alex Zurita, Specialist Advisor unrivalled sector insight to event can benefit. Confirmed tech for Technology at London Sport, fit-tech pioneers in this year’s Daniel Jones, Founder and attendees, featuring technology start- start-ups include Deuce Tennis, said: “Elevate 2019 is a great ActiveLab cohort. Technology has CEO of FitnessCompared, said: ups that are disrupting the physical Imaginactive, Medichecks, opportunity to showcase the latest the potential to completely change “FitnessCompared are delighted activity market. Meet the companies, Medopad, RunFriendly, Sport Tech Hub cohort, and their the physical activity landscape, and to be selected as the sponsor of the see the very latest digital products StepJockey and Street Tag. range of new technology that works we’re very excited to introduce nine Elevate Innovation Awards. The and services they are developing and From Street Tag, a gamified to enhance physical activity and ActiveLab start-ups set to lead that fitness industry is moving at pace understand how data from the sector healthy lifestyle app designed sport which tackles inactivity. change to the Elevate audience.” due to the demand by customer is enabling innovation. to promote and enhance “Enabling more Londoners to With so much product choice. The quality of facilities has The Tech Lab is organised in community-wide participation benefit from physical activity is advancement on display, the increased dramatically over the last conjunction with the London in physical health activities such central to London Sport’s vision, and Elevate Innovation Awards, five years and fitness equipment Sport-backed Sport Tech Hub and as walking, cycling and running, our Sport Tech Hub start-ups offer sponsored by FitnessCompared, suppliers have done a great job ukactive’s Active Lab. to Imaginactive, an audio fitness incredibly creative solutions to some will return again. As with previous in meeting demand by supplying The innovative Sport Tech Hub adventure app to make exercise of the capital’s biggest challenges. years, a panel of experts will judge innovative products with leading empowers and scales early stage entertaining, mobile apps that “As the UK’s largest event of the best sector products and engaging technology. This year’s technology start-ups to encourage offer physical activity solutions its kind, Elevate is the perfect services in six defined categories: awards will embrace the best new more people to live a physically are growing in popularity and can platform for Sport Tech Hub, and Best Workout Innovation, Best concepts and products – mirroring active lifestyle while creating be experienced first-hand in the all other SportTech innovators.” Facility Innovation, Best Health the demands of the customer.” happier, healthier and more Tech Lab. Jack Connors, ukactive’s & Wellness Innovation, Best Elevate will take place at ExCeL active populations. The digital industry is also ActiveLab Programme Manager, Rehab & Recovery Innovation, London on 8-9 May 2019. starting to place increased emphasis adds: “Elevate’s Tech Lab is a Best Innovation for Human For more information, please visit: UFC GYM on empowering people to manage fantastic place to showcase the Performance and Best Start-Up. www.elevatearena.com. APPOINTS ZYNK AS Buyers and suppliers converge at the Sports & Leisure Forum UK DESIGN The Sports & Leisure Forum, Registration is open for VIP VIP ticket includes: Leisure, Snap Fitness, Tendring organised by Forum Events delegate spaces and supplier stands • A bespoke itinerary of pre- District Council, The Hurlingham PARTNER Ltd, has announced Sports at the Forum. arranged meetings with Club, The Winston Churchill Insight Magazine, as well as It’s a unique event that brings relevant suppliers Sports Centre, University of Hull, UFC Gym has appointed zynk sister publication The sports and leisure procurement • Access to seminars hosted by University of Plymouth Student as its design partner for the Running Forum, as official professionals together for one- industry thought-leaders Union, Wycombe Wanderers UK’s first roll-out of the brand’s industry Partners. to-one business meetings, • Plenty of opportunity for Football Club and more. gym in Nottingham and new Josh Oxberry, Event Manager interactive seminars and valuable networking If you would like to join them, boutique concept in Woking, for the Sports and Leisure Forum, networking opportunities. • Overnight accommodation register your place at https:// which open in April this year. said: “Sports Insight deliver Throughout this two-day • All meals and refreshments sportsandleisureforum.co.uk/ The two-pronged brief will unparalleled visibility and strategic event, delegates will meet with • An invitation to the gala dinner delegates-booking-form/ to avoid see zynk create an interior insight across the sporting credible solution providers with entertainment disappointment as there are just brand identity for Class UFC industry, from the sporting arena who will be able to talk through 65 VIP tickets available. Gym: a new boutique offering shop floor to the board table. This projects, concerns and obstacles, Delegates already registered for Alternatively, contact Rachel targeting millennials and partnership is a perfect match for offering the best advice as well cost the event include representatives Gray on 01992 668475 or email focusing on HIIT and BOX our forum audience.” saving solutions. from Aspire Defence Services, [email protected]. classes. With a focus on light, The Sports & Leisure Forum Attendees will also learn about Aylsham Learning Federation, If you are a supplier to the modern and fresh aesthetics, is a unique event for sports and the latest trends in educational Bath Cricket Club, Hertfordshire sector and would like to meet the new design is being leisure procurement professionals seminar sessions led by some of the Football Association, High Five with 65 sports and leisure buyers, unveiled at the inaugural which takes place on June 17-18 industry’s leading lights. Health Promotion, Ice Arena contact Josh Oxberry on Class UFC Gym site in Woking. at the Radisson Blu Hotel, It is entirely free for sports and Wales, Leyton Orient Football 01992 374104 or email Stavros Theodoulou, London Stansted. leisure buyers to attend and each Club, Orangetheory, Parkwood [email protected] managing director of zynk Design said: “UFC Gym has gained global respect for its dynamic fitness concept, so it is a privilege to be part of the MARU partner with UK charity Level Water UK design development and MARU Swimwear, a British every child and their family who The work Level Water do is to be conceptualisation of the Class performance swimwear brand, attends Level Water, as well as commended and we are delighted UFC Gym brand identity. have partnered with Level anyone fundraising on behalf of to be able to help and support zynk is also designing the Water, a UK charity Level Water at a special them in their efforts, not only to interior layout of UFC GYM’s that provides specialist one- discounted rate. develop swimming abilities, but to 16,500 sq ft site in Nottingham to-one swimming lessons for Level Water progress each also make a difference in a child’s which will deliver the brand’s children with physical and/or child’s swimming ability to being confidence through sport.” innovative training classes sensory disabilities. able to confidently swim 15m front Ian Thwaites, Level Water inspired by its mixed martial As an official partner of Level crawl and backstroke. At this point, Founder and Chief Executive, arts heritage. This interior Water, MARU will provide a a child can be safe and independent said: “There is a severe shortage brand identity will mirror the variety of swim equipment to in the water and can join group of suitable swimming lessons for US, with zynk focusing children and instructors to swimming lessons or their local children with disabilities. Our on spatial planning for assist with the work that Level competitive club. lessons provide local and equal multiple exercise zones, Water do. Moreover, MARU will In addition to learning to swim, access to a sport children want including UFC‘s trademark run donation weeks whereby a Level Water want to help each to learn by teaching them the octagon boxing ring. percentage of their online sales child develop physical, social and skills necessary to swim. We then Other major elements goes directly to Level Water to help emotional confidence which can support them to join group classes, include viewing areas; the them teach more children to swim. have a real impact on the trajectory creating a swimming pathway, efficient processing of people MARU, who have been supplying of their life. free of barriers, to children through the club; the effective swimmers with fashion-led David Allen, CEO of MARU, with disabilities. flow of wet and dry traffic and performance swimwear in vibrant said: “Every child should have the “MARU’s equipment and the positioning of drainage colours for nearly 30 years, will opportunity to learn to swim in fundraising support will help us and safety equipment. make their swimwear available to a safe and friendly environment. teach even more children to swim.”

@SportsInsightUK NEWS 13 MOREYOGA OPRO sign UFC TO OPEN 25 MORE SITES brand ambassador IN 2019 OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, have signed UFC Welterweight star, London’s largest boutique Danny Roberts, as their first ever UFC brand ambassador. yoga brand, MoreYoga, The partnership with Danny forms part of OPRO’s ambitious plans has opened a new studio in to continue to grow their presence in the combat sports market, Woolwich and was due to open cementing their position not only as the mouthguard of MMA, but also four more by the end of March. of combat sports as a whole. Three of the new studios will This partnership comes after OPRO announced their global, multi- be standalone boutiques in year licensing agreement with UFC back in January 2018. A deal which Balham, Hackney and Croydon, grants the oral protection giants the rights to produce UFC branded while one will be in partnership mouthguards and provide bespoke mouthguards to UFC athletes. RunFestRun appoints with Everyone Active. David Allen, OPRO CEO, said: “We’re delighted to have Danny on The studio with Everyone board. Danny has been a fan of our mouthguards for many years, so this Fusion Media Active will open at Westway is a particularly exciting deal for us that reflects our continued growth Sports & Fitness Centre, near RunFestRun, a new running and of clients includes brands like in the combat sports market.” Latimer Road, and is a sign of music festival, has announced Strava, Red Bull, Evans Cycles, Danny, who has a record of five wins and two losses in the UFC, joins the the brand’s ongoing success the appointment of Fusion Media GORE Wear, Wahoo, Shimano likes of Double Taekwondo World Champion, Bianca Walkden, and British as its Digital and Social Agency. and Brompton. Their approach with the leisure operator. Karate World Champion, Jordan Thomas, signifying OPRO’s commitment RunFestRun was launched centres on talking authentically to Since starting the partnership to providing only the very best protection for athletes across combat sports. earlier this year by Virgin Radio active audiences while inspiring in October 2018, classes at For Danny, it’s also a particularly exciting time as he competes on DJ Chris Evans and is billed as newcomers to get active. Marshall Street Leisure the main card of UFC Fight Night 147 in a Welterweight bout against ‘Britain’s biggest running party’. Cat Stanford, Head of Marketing Centre have been at full Claudio Silva. The highly anticipated event takes place on March 16 at It follows on from the success of for RunFestRun, said: “We are capacity week in, week out. London’s O2 Arena and will see Danny wear one of his bespoke, custom CarFest, which has expanded since delighted to be working with This success will see made OPRO mouthguards. its introduction in 2012. Fusion Media. We chose the MoreYoga open more studios Danny said: “I’m really excited to be on board with OPRO. Their Taking place from May 31 until agency because of their unrivalled in partnership with Everyone mouthguards really are the real deal in terms of comfort, fit and June 2, the grounds of Wiltshire’s experience and detailed knowledge Active over the next 6 months protection. MMA is a sport of skill, power and precision so I need to Georgian Bowood House and of the audiences we wish to engage in Bayswater, Victoria and know that I have the best protection when it comes to my mouthguard. Gardens will play host to the three- with for the festival. Fusion Media Elephant & Castle. OPRO mouthguards are a cut above the rest and I have complete day running-inspired festival. are a natural fit as, like us, they are Talking about the partnership, confidence in its protection and fit as I head into my fight on Saturday.” The full line-up of musicians passionate about running and can Regional Director Duncan OPRO have partnerships with hundreds of teams and associations across and sporting heroes will shortly help us launch our new festival and the globe including the likes of Great Britain Taekwondo, USA Wrestling, Jefford said: “Over the past few be announced. Paula Radcliffe expand and inspire our audience.” Wrestling Canada Lutte, USA Taekwondo and the German, French, Italian, years, the number of consumers and Steve Cram have already Adam Tranter, Founder and Cameroonian and Northern Ireland Mixed Martial Arts Federations. opting into memberships at announced their involvement and Director of Fusion Media, added: boutique studios has risen by 70 attendance at the festival. “We are really excited to be working per cent. As a forward-thinking RunFestRun has briefed Fusion with RunFestRun.They have operator, we’ve partnered Media to handle the festival’s created a really unique event and with MoreYoga to bring that social media. The agency will we are looking forward to helping boutique atmosphere into the lead on creative social strategy, them grow their presence in the yoga studios in our leisure community management and UK. Working on a new project is centres. So far, that partnership content as well as working on a always exciting, but what makes is proving extremely successful, it even more interesting is having number of high profile celebrity bringing significant benefits and influencer partnerships. the opportunity to work with to both parties as classes have For over ten years, London- Chris Evans and his team with a been at full capacity each week. based Fusion Media has been combined vision to get more people The model clearly works, and delivering creative PR and social engaged with running at all levels.” we look forward to extending services for endurance sports and For more information on active brands. As a fully-integrated RunFestRun visit the partnership to more of our boutique agency, their portfolio www.runfestrun.co.uk. centres this year.” Shamir Sidhu, CEO of MoreYoga, said: “The London fitness scene is showing no signs of slowing down, Arnold Palmer’s legacy to be brought to life with more people wanting affordable and accessible Golf fans visiting this year’s the game. From there, fans will Palmer and bring fitness studios. In a city where Arnold Palmer Invitational, move through a simulator area his legacy to life. presented by Mastercard at where they will take on some of Their body of yoga classes can cost up to £30 Bay Hill Club & Lodge in Orlando, the most iconic moments from his work at events per session, we are pleased will have a special opportunity career including memorable shots worldwide was that we can offer customers an to immerse themselves in the from the 1960 US Open at Cherry very attractive and option of under £10 per use. life and experiences of the Hills, the 1961 Open Championship gave us the confidence that “Our ambition is to bring tournament’s iconic namesake at Birkdale and the iconic approach they were the right fit for the quality, affordable yoga to in the Arnold Palmer over the water on the 18th at host project. We can’t wait to share the everyone and we are pleased Experience, a series of venue Bay Hill. end result with our guests at this that the partnership with interactive experiences designed Visitors can then upload year’s API and beyond.” Everyone Active is going from to celebrate the life of Palmer. their swing for a side-by-side Provision Events has been strength to strength alongside In the year of what would have comparison with the swing of the trusted with delivering immersive our plans to open more been Palmer’s 90th birthday, great man, and share their unique sporting fan experiences at the be trusted with this experience individual studios.” sporting fan experience experts comparison via social media. biggest events in the world such that will celebrate his life and Provision Events (PVE) have been Also on show will be artefacts as The Olympics, the Ryder Cup, continue his legacy is especially commissioned to create the Arnold and information from key points Wimbledon Tennis Championships important to us. We’re delighted Palmer Experience to give visiting in Arnold’s life and career that and The Open Championship, but to have been chosen to deliver the fans the opportunity to learn about will help visitors to immerse the responsibility for enhancing Arnold Palmer Experience and are the life of Arnold and live through themselves in the life and legacy of Palmer’s legacy is something that incredibly proud of the work we’ve some of the greatest moments of the golfing icon. carries special significance for the done on this project.” his career. Upon the appointment of PVE company, as Simon Jones, Head of Plans are in place for the 360 Starting in a 360-degree theatre, to create the Arnold Palmer Sales & Business Development at degree theatre to remain open for fans will learn about the life of Experience, Jon Podany, CEO of PVE explains. Bay Hill members and Lodge guests Arnold in a film, created by PVE, Arnold Palmer Enterprises said: He said: “There are only a following the tournament, and for it that highlights his path from son of “We are thrilled to partner with handful of people that have come to then travel to Palmer’s birthplace, a groundskeeper to one of the most Provision Events on the Arnold close to the impact Mr Palmer Latrobe, this summer leading into well loved and respected icons of Palmer Experience to honour Mr has had on the game of golf. So to his 90th birthday in September.

www.sports-insight.co.uk 14 Anytime Fitness launches unique over MoveGB appoints 55s membership Anytime Prime

Anytime Fitness, one of the impact ‘Prime’ group exercises “As well as the membership new head of brand UK’s most popular health classes which focus on balance benefits in the club, our clubs are club providers, is supporting and flexibility, a dedicated ‘Prime’ establishing key local partnerships the increasingly active older focussed personal trainer for specific so ‘Prime’ members can enjoy a acquisition population with the launch of training and support, social activities number of exclusive discounts MoveGB has appointed Chris Anytime Prime, an exclusive for ‘Prime’ members during off-peak and opportunities within their Wood as head of brand acquisition. hours and local partnerships that local community.” membership for over 55s. Chris joins the MoveGB team as The membership, available support the local community. Anytime Fitness prides itself both an investor and also part of their across Anytime Fitness’ 155 plus Stuart Broster, Anytime Fitness on the community spirit within core leadership team heading up UK clubs, provides a number of UK Chief Executive, said: “Over 55s its clubs and a membership acquisition and brand functions. unique benefits to help over 55s are a growing demographic in the dedicated to over 55s is a unique Joining with a wealth of experience achieve their fitness goals and lead UK and we recognise the need to offering in the UK. The hope is in consumer marketing having healthy and social lifestyles. support them both in their health that it will encourage members previously served as director of brands Benefits include tailored low- and wellness but also social needs. to embrace an active lifestyle and at Hilton, MD for Europe at OpenTable form new friendships. and most recently chief commercial Anytime Fitness clubs are open 24 officer for fast growth health and hours, seven days a week and provide beauty marketplace, Treatwell. members with safe, welcoming Wood will utilise his profound training environments and a wealth knowledge to further MoveGB’s partner strategy by providing an of premium fitness equipment. invaluable insight into the behaviour of their users, support their Overwhelmingly known for its customer acquisition strategy and enhance user loyalty schemes. convenience, Anytime Fitness Most importantly to grow the value of the fitness industry by working has recently changed its brand collaboratively with their partners to increase retention and lifetime positioning from convenience value of their mutual customers. to coaching. Anytime Prime is Excited to be joining the company, which was recently named the one of many developments that highest ranked private tech company from the South West of England showcases Anytime’s dedication in the Sunday Times Hiscox Tech Track 100 league table, Wood said: to coaching and supporting its “MoveGB has all the components of becoming a billion-pound business. members, in addition to a facility Highly scalable, total alignment with its partner base and a fantastic which they can use around their product market fit.” busy lifestyle. Justin Mendleton, MoveGB’s Commercial Director said: “Chris is It also offers a unique ‘join one, a fantastic addition to our senior team. His wealth of knowledge and join all’ membership with members expertise will help us build stronger partnerships with our network of having access to all UK clubs and providers as we endeavour to acquire more loyal customers for them.” over 4,300 clubs worldwide.

www.sports-insight.co.uk MORE THAN JUST MOUTHGUARDS

SUPPORTER COMPRESSION & CUP SHORTS & CUP 16

Honma launches ‘ultimate’ Callaway looking long term irons played by Justin Rose with Wiltshire as ambassador Honma Golf, the premium Japanese brand chosen by leading Tour star Justin Rose, is introducing a limited edition set of irons made to Long-driver and rising social fastest-growing, milled-putter forward to working on some great his specifications for the more accomplished golfer. media star James Wiltshire is brand in the world - which features collaborations in 2019. Called the TW-MB Rose Proto clubs, the premium forged irons looking to add further yards Stroke Lab technology to aid the "James is well positioned to mirror the precise detail of those Rose played when winning the to his game after agreeing golfer's stroke. highlight not only the market- Farmers Insurance Open at Torrey Pines in January – only his second an ambassadorial role with Callaway's content manager, leading innovations offered by PGA Tour outing with Honma clubs. Callaway, which includes a full Owen Davies, sees Wiltshire as one Callaway and Odyssey, but also the “I really felt comfortable with the clubs immediately,” said Rose club fitting for his new clubs of golf's rising social media stars unique products that OGIO and about his new irons. “They look fantastic and they feel great,” he added and an apparel contract. and an up-and-coming long-driver, TravisMathew bring to the golf and after his impressive victory, having tweaked both lofts and lies as late Wiltshire, 28, has more than and feels he is a good fit for the lifestyle market." as the Dessert Classic a week earlier when he first put the irons into 28,000 followers on his YouTube Surrey-based brand. A pro since the age of 19, tournament play. channel and is regarded as one of the He said: "James is a really Wiltshire earned his PGA The clubs were crafted at the Honma factory in Sakata, Japan under UK's up-and-coming golf influencers exciting and entertaining character accreditation aged just 22, and his the direction of Hiroshi Suwa, Head of R&D, who personally fitted Rose - and, in his ambassadorial role, within the world of golf content. popular YouTube channel features at his home in the Bahamas last year and was very impressed with his he will be creating joint content His authentic and unique style a mix of long driving, fitness, knowledge of club design. with Callaway. aligns well with the Callaway conditioning, and light-hearted “These irons replicate the ultimate set we made to precisely meet But he's also enjoying increasing family of brands and we look course and club visits. Justin’s requirements on Tour,” said Suwa. “He shows great attention success with a club rather than to detail and can guess the spin numbers on his shots within 200 rpm a camera, as his long-drive OWEN DAVIES, CALLAWAY'S with the naked eye. As a result, his preference is for precise control of CONTENT MANAGER (LEFT), SHAKING spin on all the irons in the set.” performances start to rack up. He is ON THE DEAL WITH JAMES WILTSHIRE currently now preparing for a crack In manufacturing the TW-MB Rose Proto sets, the master craftsmen in at the British title - the first event Japan added space between the toe and heel of the irons to produce a more in the new European Long Drive upright and playable feel, while sharpening the toe to create a traditional Games – at Whittington Heath GC, Japanese forging. They also Lichfield, on March 30. After that designed a straight blade to inspire he'll be heading to foreign shores to confidence, plus a narrow sole width compete at Münchener Golfclub, in for a comfortable follow through. Munich, on April 27-28. The soft forged irons feature a Devon-based Wiltshire will two-layer plating and satin head consequently be playing Callaway finish, DG AMT Tour White S200 clubs, wearing TravisMathew shafts (up to 20 options at no extra clothing and trusting OGIO luggage cost) and T//World grips. and backpacks for his travel needs. More information about He will also be using an Odyssey HONMA Golf equipment can be Toulon Collection putter - the found at www.honmagolf.com

www.sports-insight.co.uk NEWS 17 F45 Training Secures a Growth Equity Investment from the Mark Wahlberg Investment Group An investment group led by Rob Deutsch said: “This is phenomenon unlike any other. Mark Wahlberg and FOD Capital a monumental transaction Mark Wahlberg said: “Together has become a strategic investor for F45 Training. When we with my investors, we are excited to F45 Training, through a started the company, we knew to be working with F45 Training. minority stake in the company. we had something special and The founders of F45 Training have The Australian-born company had bold plans to create a global done an incredible job building undertook an extensive marketing fitness movement. a global brand, and with this process to identify the best growth- “The immense interest we partnership, we hope to continue oriented investor, ultimately were able to generate through this disrupting the fitness industry. concluding that the Mark Wahlberg process proved the strength of the “The strength of F45 is that Investment Group was the best F45 platform and we are excited to people of all fitness levels will partner to accelerate F45 Training’s embark on this partnership with find motivation and support in an ambitious global growth plans. Mark Wahlberg and his team of F45 studio. We look forward to This investment and partnership investors. Mr Wahlberg’s genuine inspiring people all over the world will ensure the continuous large- passion for fitness, proven business to pursue their health and fitness scale expansion of F45 Training acumen and shared vision for F45 goals by introducing them to F45.” across the globe and increase brand Training made this an ideal fit for awareness, specifically in the high- the company, and we are proud to growth US market. welcome him into the F45 family.” LEADING The F45 Training management What started as a single ASICS partner with iRewind team, including founder and CEO Australian studio has transformed LOW-COST Rob Deutsch and his business into the world’s fastest-growing to produce innovative finish partner Adam Gilchrist, will continue fitness franchise. Since its GYM CHAIN to lead the company through its inception, F45 Training has line content XERCISE4LESS next phase of global growth. This pioneered the fitness industry ASICS and video-tech iRewind to offer the unique video new partnership will enable F45 to with its innovative training and specialists, iRewind, have technology and finish experience FEATURED IN improve its systems and processes technology systems. This relentless announced a partnership to at a number of its European races THE SUNDAY to the benefit of members and focus on innovation, scalability, produce innovative finish line in 2019 including the ASICS franchisees while continuing and the development of a great content at a number of races London 10k and ASICS Stockholm TIMES' to deliver its proven functional product have allowed the company in 2019. Marathon. MASERATI 100 training workout to millions of F45 to grow to over 1,500 studios across The partnership recently Robin Karakash, Director of enthusiasts across the globe. 40 countries, becoming a fitness provided over 13,000 Zurich Digital Marketing, ASICS EMEA, Barcelona Marathon runners with said: “We understand the emotion bespoke finisher videos within of crossing the finish line and SCROPS makes a triumphant minutes of crossing the finish line. the importance of capturing that Working closely with ASICS, moment. As a result are really return to Glasgow iRewind implemented a video excited to be partnering with The Scottish Cycling, technology system that was able to iRewind and to be able to offer Running and Outdoor immediately identify individuals a best-in-class finisher video Pursuits Show through RFID technology. service, offering every runner a returned after a year’s Combined with innovative personalised near-to-live video, hiatus thanks to the live-production technology that something which we are sure our dreaded ‘Beast from captures and uploads content runners will love.” the East’ in 2018. as-live, each runner’s one minute Salvador Garcia Zalduegui, Head The event – which finisher video was available of Operations & Co-Founder of took place on March instantaneously via a bespoke iRewind added: “With the help of Award-winning gym 2-3 at the SEC Glasgow landing page. the Barcelona Marathon finisher – attracted over 10,170 Once uploaded, the videos could video content, ASICS was able operator Xercise4Less has of Scotland’s most be downloaded by runners and to successfully activate its race been listed in The Maserati 100, discerning sports shared with friends and family via sponsorship by combining the which recognises one hundred enthusiasts plus some email and on social media channels trend of shareable content with game-changing entrepreneurs of the biggest and best brands in sport. including Facebook, Twitter, personalisation in an innovative who are innovators in the With over 20 fun and interactive challenges to suit all abilities plus WhatsApp and Instagram. way. The results in terms of business world. opportunities to shop the latest kit, clothing and equipment, this year’s Marathon participants were interaction, engagement and This year marks the fifth event has been deemed a massive success by show organisers PSP also able to access longer-form shares after the first 48 hours annual celebration of UK Media Group. video content of their run within really speak for themselves. We entrepreneurial excellence. Julia Girvan, event organiser, said: “We were just as disappointed 24-hours of finishing, with a total look forward to other upcoming Dedicated to celebrating the with last year’s unfortunate cancellation as our customers, but we’ve of 28,000 pieces of branded short ASICS races throughout 2019.” positive impact entrepreneurs spent the last 12 months making sure that our 2019 show came back and long-form content being All finisher content will also have on the British economy bigger and better than ever before. distributed to runners following be used to target consumers with and society as a whole, The “This year’s show has been a massive success, with record numbers the marathon. Within 48 hours, bespoke promotional ASICS Maserati 100 in partnership of guests enjoying everything that we had to offer, and we’re already iRewind had registered 120,000 content. Branded pre-roll and with The Sunday Times was looking forward to the 2020 show!” video plays, with over 12,000 videos outro content features key ASICS announced in yesterday’s copy Brand new for 2019, this year’s show boasted a ‘Gladiator’-style being downloaded and shared products, the brand’s training of the paper. Travelator, an enormous 60m indoor zip line, plus the chance to win (most via WhatsApp at 4k+). hub and subscription to its Xercise4Less was founded by trips to both the Berlin Marathon and the Grand Depart Classic. ASICS has partnered with membership scheme, OneASICS. ex-rugby player, Jon Wright, A climbing wall, running and cycling tracks plus indoor Triathlon after his initial attempt to challenges kept show visitors entertained, while those in the market start a health club stalled for a new bike, clothing, accessories and more could grab fantastic during the credit crunch. The deals from over 100 exhibitors. Leeds based company now has Visitors to the show were also joined by some of the UK’s top over 325,000 members across athletes, including Team Sky’s Philip Deignan, British Eurosport 52 gyms nationwide and plans commentator Brian Smith, Olympians Jenny Meadows, Lee to double in size by 2021. McConnell, Eilish McColgan, Greme Obree and Commonwealth Wright said: “To be named in Games medallist Marc Austin. The Maserati 100 is always a Top brands like Cannondale, Ribble, Hoka, On Running, Gore great honour. This year’s list and Kinesis were also in attendance, so visitors could get advice and features some incredible other inspiration from the true professionals. inspirational businesses so to For more information on the Scottish Cycling, Running and Outdoor be recognised alongside them is Pursuits Show, or if you’d like to find out more about exhibiting at the a fantastic achievement for us.” 2020 show, please contact [email protected]

www.sports-insight.co.uk 18 RETAIL

WHAT DO RUNNERS WANT? Jonathan Quint, Saucony Marketing Director EMEA, examines how to discover market trends in the running community

where every click came from and to By the time you read this we may anomalies in the hard data, the tick, can provide direction for every trace the customer journey of every be looking at polls for a second EU trends are invaluable in showing part of our business, from product single purchase, but is this really referendum, can we really put our how the market is moving. Key through sales to marketing. helping us make better decisions? faith in those either? retailers provide data to industry In addition, these interviews Do we have a more accurate More relevantly to this column, analysts which helps us all serve the can give immediate clues to what knowledge of what motivates the how do we find out what our customer better. There is talk of this our consumers want, as well as consumer to buy? consumer wants (and why they sort of monthly research coming to creating starting points for further Is research all it is cracked up want it)? Europe too - the sooner the better! research in the future. In many to be? And are we drawing the cases this deeper questioning correct conclusions from the data Understanding Research showed viewpoints that we (big or otherwise) that we have at Before we try to predict the future, At the other end of the qualitative expected, but they also revealed our fingertips? we need to understand the present. – quantitative spectrum, as part many new points of interest o we need to drop a It’s difficult even now to find out of our latest brand-led research, that opened the eyes of a team of hairdryer in the bath Mel Upsets what is selling in our European I recently joined a group of researchers with several decades of Gibson-style to understand In recent years we have witnessed marketplace in terms of running researchers going into consumers’ industry experience between them. Dthe needs of the modern-day some of the most significant shoes, apparel and accessories. homes and talked to them at length consumer or is there a better, more political upsets in modern history As brands we have sell-in figures, about their running habits, what Listen scientific way? – none of which were remotely but so much can change before the makes them get out there run and Ultimately, we need to listen We are supposedly living in a predicted by research agencies in runner pulls on the shoes we sent what shoes and kit they select to to our consumers whenever, consumer focussed time. Retailers pre event polls. Brexit and Trump from our warehouse. Were they get out there in, plus the process and wherever we can, to expect and brands alike are concentrating for example. Even the 2017 General motivated by a clearance deal, by they go to make those purchases. that often they will confirm our entirely on the consumer and spend Election. The Tories won and lack of competition, or by great While practicality restricts experience and predictions, untold hours attempting to align the lost a majority when they weren’t knowledge of our brand or products sample sizes for obvious reasons, but also to listen with an brand and product values with those supposed to. Brexit was never at a particular store? the depth and detail of the research open mind and to allow our of the consumer. But do we really expected to gain the support it did, In the US, two or three is extremely high and can provide assumptions to be challenged, know what they’re thinking? and as for Trump, has anyone ever agencies have been providing rich insights that are impossible to seek out new information The shift to digital marketing met someone who voted for him (or this information for several years to find elsewhere. Knowing the and to constantly question our supposedly allows us to track would have done, given the chance)? and even though there can be consumer and what makes them established knowledge. “ Before we try to predict the future, we need to understand the present. ” @SportsInsightUK RETAIL 19 WHY SHOULD YOU RECOMMEND ENERTOR INSOLES? Dan Gray, marketing director Enertor, explains why their insoles should be given top billing

or over 20 years, Enertor As Enertor insoles can truly help so that they can experience their have been helping elite people with their foot/lower limb benefits while they are on their feet athletes to stay injury problems, they are a very positive all day. Ffree - including Premier League product to sell, helping to build footballers, Tour De France trust and rapport versus the ‘pile In Summary: three key reasons winners, Usain Bolt and other ‘em high’ retailers. Customers why to sell Enertor Olympic champions. will come back for advice on • Independently tested and proven They use a special shock- other products if they feel that the to reduce injury. absorbing technology which helps retailer genuinely understands • Unique shock absorption as to minimise the ground forces their frustration caused by foot used by elite athletes and affecting your joints, muscles pain. Customers have often tried the British Army and tendons. A clinical trial by other insoles unsuccessfully before • Last 4 times longer the British Army and Melbourne and feel reassured by the fact than regular University showed a reduction in Enertors are mid-price range. insoles. injury of 66 per cent by Enertor Bolt adds star-quality to what is insoles versus the control group. predominantly a medical product Now Enertor are the only shock- range – his glamour proves absorbing insoles mandated by extremely successful in Enertor the British Army, reassuring the posters, videos and other points customer and giving the product of sale, which can brighten up any instant credibility. sports shop. Enertor has undertaken far more In addition, the Enertor 54 serious testing and research than the actual insole, typically made cycling but yet the part of our body second video has proved really other insole companies and can with cheap EVA which bottoms taking 98 per cent of the impact successful both in store and back up its claims – for example in out quickly. during sport are our feet, which often online – showing an egg bouncing a specific trial on plantar fasciitis, Enertor insoles have been tested lack adequate protection. off Enertor insoles but cracking Enertor insoles were proven to to last up to 2,000 road miles, the We need to encourage people on others! help 91 per cent of sufferers. equivalent of four pairs of trainers. to wear insoles all of the time, in Enertor also offers free store The shoe industry for too long Enertor is trying to educate everyone leather shoes, work shoes etc, not visits to educate staff on their has invested its money in quality to take more care of their feet; we just while they exercise, which is a products’ USPs, as well as uppers and soles but even the top wear shin pads for football, mouth common mistake - customers are providing free insoles brands spend less than £0.50 on guards for rugby and helmets for genuinely interested in this advice. to all staff members

www.sports-insight.co.uk 20

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Reusch Prisma Who’s running Team 45 Backpack JuzoFlex Genu Xtra JuzoFlex Genu Xtra sets a new standard for Pro R3 London? Allover sports injury supports. Unrivalled comfort, The London Escalante is a limited edition Four funky patterns are available in this spacious The Prisma Pro R3 features the newly functionality and technology makes it one shoe designed with 26.2 miles in mind. arena backpack, providing enough room for developed R3 – Mega Solid palm specially of the best supports on the market. Now This lightweight, responsive version of the all swim gear and accessories in a compact developed for artificial and hard surfaces. the official supports partner of England Escalante has a firmer Ego midsole for a form factor. With mesh inserts and pockets for In a striking new black/red colourway, the Athletics, Juzo are bringing the best to faster feel with more energy return and less moisture control, roomy side compartments, Pro version also includes an additional the UK sports injury market. Unrivalled cushion. The engineered upper is lighter, special compartment at the bottom for wet gear Duraguard patch. Other gloves in the range and footwear and comfortable padded strap performance, functionality and comfort. also offer the R3 palm giving the perfect firmer and more breathable to give you that extra edge on race day. Limited Edition. and back, this backpack is all you need for your combination of durability and grip. swimming kit. Arena UK – Officially distributed in UK by Solo Sports.

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Hex Forearm Sleeves Enertor shock- Vibram FiveFingers Mac in a Sac Edition Superior elbow protection with 9mm Blur the lines between style and packable Hex Technology. Features hDc Moisture absorbing insoles V-Aqua performance with the new MIAS Edition. As used by elite athletes from Premier This market leading amphibious, minimalist Management that keeps you cool and dry. Waterproof, breathable (7,000mm / League footballers, Tour De France winners “barefoot” shoe is ideal for most types of Breathable and lightweight. Fully machine 7,000gsm) and loaded with YKK water to Olympic Champions, including Usain Bolt. water sports. The Megagrip sole provides washable and available in a range of colours. repellent zips, fully taped seams and Proven to reduce injury via its unique shock traction even on wet rocks while the valves in Available in S – XXL. concealed hood the EDITION offers weather absorbing technology. Tested and used by the soles allow the water to escape enabling protection and lightweight packability. the British Military. Replaces the low quality the feet to dry quickly. Great for SwimRun, Offered to retail with attractive mark-ups EVA insoles, every shoe should Kayaking, Sailing, Canyoning etc. Barefoot, and POS display stand. Become a stockist have Enertor! Wet Grip, Amphibious, Quick Dry, Durable. today. Style meets packable performance.

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@SportsInsightUK 21 sports insight selects Nano Tech Bike Cleaner Using this state-of-the-art Nano Tech formula, Muc-Off cuts through grime quicker than you can say “OMG!” regardless of the weather or riding conditions. This classic pink Bike Cleaner has incredible cleaning power because it contains revolutionary Nano Technology that breaks down dirt and grime on microscopic levels, while also caring for your bike’s delicate finish. www.muc-off.com

NiteIze innovative Comfyballs d3 Cohesive Marathon Fresh Hilly has a range of socks to keep feet fresh visibility range Performance Boxers bandage during marathon season. Ideal for training, Whether you’re working out or relaxing at d3 Cohesive bandage 50mm x 9.0m sticks NiteIze safety products include a range of putting in the miles and for race day itself, home, the Comfyballs Performance series is to itself, easily hand-torn, can be used colourfully bright accessories such as the the updated Marathon Fresh range of socks perfect for those who want to stay comfortable on joints or muscles for general use, to TagLit and SlapLit. The LED TagLit marker can handle it. Available in Socklet and Anklet and stylish all year round. A mix of hollow and protect primary dressings and is ideal has four bright LED’s which magnetically lengths, the Marathon Fresh socks are treated flat microfibers, which yields both insulation for compression to reduce swelling. clip to clothing, hats or bags. The SlapLit with Polygiene anti-odour, which keeps and breathability. Especially suited for all Extensively used in football and is available LED slap wrap includes a flexible and bright working through every mile. Anti-odour sporting activities, although many also use it as in 12 vibrant colour options. red LED for high visibility. running socks. an everyday boxer. Comfyballs UK - Officially distributed in UK by Solo Sports.

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The 401 USA 2020 Summer Running SmellWell this Saucony Challenge Transitioning into the summer when the time to run is at its peak. The new range for summer Switchback ISO The 401 Challenge, Ben Smith, will be A must for all sports footwear retailers Dial-in, log out. The new Switchback 2019 Q2 is a collection of new products and taking on his next challenge. Running 1,310 this summer, SmellWell will remove the ISO. Saucony have partnered with BOA colour option to refresh stores and runners miles and cycling 17,000 miles through nasty niffs from overworked shoes. These Technology, to take their dial lacing wardrobes alike to help keep you going. And America. This challenge will see him run a small breathable pouches contain a secret system and combine it with their ISOFIT going. And going. Refreshing colour options. marathon in every state capital and cycle Swedish formula including bamboo charcoal construction to create a game-changing to the next capital. Get involved with this absorbing all moisture, killing the bacteria fit experience that quickly and easily amazing journey to raise money for two causing foot odour and leaving a pleasant hugs your foot. The new Switchback ISO fantastic charities. scent. Plus great packaging for easy display. launches March 2019. Swedish Odour Kill, Shoe Fresh, Easy to Post.

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www.sports-insight.co.uk 22

sportsThe place to source all yourhub products and services

: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Enertor shock- Precision Fusion Nothing in, on or Winmau Plasma absorbing insoles Lite Football over your ears Dartboard Light As used by elite athletes from Premier One ball for both training and matches. While bone conduction transducers deliver Brighter by Design - discreet, lightweight League footballers, Tour De France winners Machine stitched construction. Textured music through cheekbone, your ears are open and unforgettable light performance. to Olympic Champions, including Usain Bolt. TPU outer shell. PU sealing at seams for and free and allows you to hear the world Dynamic light delivery right where you Proven to reduce injury via its unique shock high level of resistance to water absorption. around you at the same time. AfterShokz need it - no side glare. Intuitive fit for any absorbing technology. Tested and used by 3.5mm EVA backing. In-line with FAI Player is the only Official Headphone chosen by dartboard, with no stress failure. the British Military. Replaces the low quality development plan. Available in size 5 in three England Athletics since the open ear design EVA insoles, every shoe should weights: 290gms/320gms/370gms. Purchase allows hearing both music and traffic. have Enertor! today from Reydon Sports!

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STANCE SLANTED Liverpool Signature Comfortable running IR50 Recovery TAB Football the miles Range Push yourself to another level with Slanted This official Liverpool football features the HILLY has a range of socks to keep you The Kymira IR50 range is designed to boost Tab, a running sock designed for maximal signatures of the current 2018-19 squad. A 32 training throughout the winter months. your recovery and allows you to train harder, comfort and support. They feature a panel size 5 ball in a striking metallic silver Ideal for training and putting in the miles day in day out. With boosts in fitness and reflective logo for increased visibility, finish. Suitable for use on artificial turf or the Supreme range of socks can handle strength being implicitly linked to increased breathable performance mesh, lightweight grass, our best-selling product is available it. Available in a Socklet, Anklet and training loads, recovery is key, and the IR50 terry select cushioning, left/right engineered from stock. Quarter, the Supreme socks are super soft range is essential to faster recovery. arch support, reinforced toe and heel as well and technical. The Dri-Release wool and as FEEL360 technology. The consist of 66 per NanoGlide combine to provide a super soft cent nylon, 24 per cent polyester, six per cent and luxury feel. combed cotton and four per cent elastane.

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@SportsInsightUK 23 sports insight selects Lite Style Insole For multiple activities. Completely customisable insoles with alternate arch and metatarsal support pads. Configure for optimal comfort and support for your feet, body, and activities. www.orthosole.com

Personalising CEP Griptech Socks Fitness-Mad Huub Archimedes 3 New for 2017, the CEP Griptech Socks Fitness-Mad are innovators of studio fitness outdoor wear feature perfectly positioned and equipment from swiss balls to yoga mats. Triathlon Wetsuit The Archimedes 3 again takes the expectations Providing customisation services with comfortable elastic SMARTGRIP strips, Excellent stock levels and two to three of a wetsuit and its material components and Brother Embroidery Machines allows to promote excellent foot control and working days’ delivery all year round. No shatters the mould. The Archimedes 3 leads you to generate additional income for prevent slipping in shoes. Targeted medi MOQ and competitive pricing. Benefit from the way when it comes to triathlon wetsuits. your business from clubs and event compression also supports optimum in store merchandising and staff training. Tested and developed on their exclusive 17 organisers. The Brother PR1050X and performance and recovery. Ideal for team Enquire now for a trade account. Excellent force plate M.A.D (Measurement of Active PR655 are ideal for adding logos, names sports and sports with frequent start-stop stock with unbeatable service. Drag) system the wetsuit offers three major and numbers to tops, shorts, jumpers, movements. Performance, team sports, enhancements to the worlds best selling high- bags and more. CEP, compression, running. end wetsuit, the Archimedes II.

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Koolpak.indd 1 08/03/2017 16:34 CYCLING INSIGHT

BERYL HIRES Garmin announces professional ANDREW HILL, FORMER MD OF LONDON cycling team sponsorships SANTANDER continue its support of the CLIF cycling environment. Edge cycling Pro Team, CUBE Action Team, computers, including the Edge CYCLE SCHEME Scott-SRAM and Trek Factory 130, Edge 520 Plus and Edge Beryl, formerly Blaze, Racing mountain biking teams. 1030, will provide data and key the British urban cycling Susan Lyman, Garmin vice metrics to cyclists, as well as GPS brand has appointed president of global consumer and navigational support. The Andrew Hill to head up the marketing, said: “These teams are teams will also be riding with the bike share Programmes full of talented athletes, including Varia RTL510 Rearview Radar in and Operations. some world champion cyclists, and training which will warn of vehicles This hire comes at we are excited to get our innovative approaching from behind, while a the same time that products onto their bikes to help tail light brightens and flashes to Beryl announced a five- with training, racing and adventure. alert drivers of a cyclist ahead. year partnership with “Garmin has been a dedicated Additionally, many of the Bournemouth and Poole sponsor of professional cycling sponsored teams will use local councils to deliver teams for more than a decade multisport GPS smartwatches, an innovative bike share and we are proud to continue including the Forerunner 935 and scheme to the south coast. our commitment to the sport by fēnix 5 Plus, to monitor the distance The scheme will be launched Garmin have sponsored 11 safer riding environment. providing the teams with GPS they travel, the calories they burn in spring/summer 2019, professional cycling teams for Garmin welcomes Team Sky bike computers, cycling awareness and how much quality sleep they with an initial 200 brand 2019, including world tour and and Rally-UHC Cycling, and is accessories and multisport get every night. The teams will also new bikes. The gradual roll- mountain/enduro biking teams. proud to continue sponsorship of GPS watches.” benefit from the Index smart scale out of bikes will increase The teams, which include several EF Education First Pro Cycling, The sponsored teams will that measures weight, body fat, with up to 1,000 available by world champion cyclists, will be Mitchelton-SCOTT, Movistar be equipped with an array skeletal muscle mass and more. summer 2019. equipped with Garmin products Team, Team Dimension Data for of Garmin products to help To learn more about the gear Philip Ellis, Beryl COO, that will inform, guide and motivate Qhubeka and Trek-Segafredo this increase performance while these teams will race and train said: “We are delighted to riders while helping to provide a year. Even further, Garmin will also seeking to provide a safer with, click here. welcome Andrew to the team. He brings nearly 30 years of experience Movistar and Bkool Partner VELOCHAMPION to be Technical Sponsor in setting up, delivering for Team NIPPO Vini-Fantini Faizane and managing complex technology-enabled for exciting new race series businesses. Indoor cycling simulator company, Bkool – which allows cyclists “At his past role as Serco's of all levels to connect with other riders from all over the world managing director of the through its 3D simulator - has partnered with Spain’s leading London (Santander) cycle telecommunications firm, Movistar. scheme, Andrew both The partnership will see the launch of the Movistar Virtual Cycling transformed the delivery competition. This is an international virtual event that aims to place business and guided Movistar firmly on the global map with the support of Bkool, combining Serco's successful re-bid, online and on-site events, where participants will race against one transitioning the business another on 3D routes, emulating those of WorldTour events. to new technology and The technical aspects of the Bkool simulator have made this operating models. competition possible. Riders use their own bicycles with turbo trainers “This a key hire for us as and connect to the Bkool simulator to train with and compete against we move from bike-share each other, enjoying the realistic representation of road and race partner to bike-share conditions and choosing from thousands of routes from around the world provider. Andrew will that are accessible only with Bkool. help us with our mission The innovative new competition incorporates ten online races during of promoting bicycles in the week of the most iconic cycling competitions in the world, including UK company Maxgear Limited, owner of the cycling brand solving city transport issues the Tour de France, Vuelta a España and Giro d’Italia, and will be hosted VELOCHAMPION, has announced a major sponsorship deal across the globe”. by Bkool on its advanced online Simulator. This will allow riders from all with the Italian-Japanese Pro Continental Team NIPPO Vini- Andrew Hill said: “I’m over to compete against each other for a place in the final, held in Madrid Fantini Faizane. thrilled to be joining the this September, at the international bike festival Festibike. VELOCHAMPION is continuing its support of the Team as Official Beryl team at this exciting Javier Cepedano, Marketing and Sales Director of Bkool, said: “This Eyewear Sponsor for the 2019 season and elevating this year’s time, working with is a superior partnership for us – marrying our sophisticated cycling sponsorship to Technical Sponsor. innovators who are creating equipment with one of the world’s best racing teams, allowing both parties Ciaran Dunne, Managing Director, said: “We are very excited to great products and in an to perform to the highest of standards, with global recognition. The Bkool continue our sponsorship of a Pro-Continental cycling team for a second organisation that has a real simulator creates realistic representations of the road and race condition, consecutive year. As we approach the tenth anniversary year of selling our passion for improving through its thousands of routes, perfectly replicating the distance, road cycling products worldwide, we are proud to be associated with one of the the world.” gradients, slipstream, landscapes and weather of outdoor cycling. So, for leading Italian Pro Teams. Beryl Bikes will be anyone wishing to experience what the team endure during a race, we can “This renewed team sponsorship will help showcase our products at the launching in Bournemouth now offer the opportunity to do so, from the comfort of their own home.” highest level of the sport and contribute to the development of new products.” and Pool in spring/summer All that’s required to get involved in the thrilling competition is a Turbo VELOCHAMPION is also launching its new sunglasses model for 2019 2019, with an initial 200 Trainer, a mobile, tablet or computer and a Bkool Simulator account, – the Cyclone. These premium sunglasses have been rigorously tested by brand new bikes with a costing less than 10 € a month (but free for those who want to participate professional riders who have provided very positive feedback for the product. gradual rollout of bikes in the competition). Entry opens on April 1, with the first race on April 14 The VELOCHAMPION Cyclone Sunglasses will be used by every increasing up to 1,000 ushering in ten electrifying fixtures spread over five months. member of Team NIPPO Vini-Fantini Faizane in UCI races throughout available by summer 2019. Europe and beyond. This includes the 2019 Giro d’Italia to which the team has recently been awarded a wildcard entry. Francesco Pelosi, General Manager, said: “I’ve known the VELOCHAMPION brand for several years and I was always impressed by the quality and style of their products. They’ve really started to make a big impression in Europe especially in Italy and it was great to secure the brand as a Technical Sponsor for the second consecutive year. “I’m confident that the sponsorship and quality of the VELOCHAMPION products will help the Team to many victories in 2019.” Keeping in line with the growing trend of a semi-panoramic field of vision, the frameless Cyclone is both stylish and lightweight, with beneficial features for #RaceReady performance. The CYCLONE features four lenses for every weather eventuality, with a quickchange lens system, sweat reduction band to retract perspiration and anti-fogging technology for improved ventilation.

www.sports-insight.co.uk THE BOSCH 26 EMTB CHALLENGE SUPPORTED BY Tempo Overcurve R5: fizik’s TREK COMES TO ‘asymmetric’ new road shoe THE UK The distinctive-looking new formed to follow the natural The Bosch eMTB Challenge Tempo Overcurve R5 is one misalignment of the two bony supported by Trek takes of the first new models from protrusions from either side of the things a step further in 2019, fizik’s versatile new Tempo ankle. The Tempo Overcurve R5 expanding to hit the UK for road shoe range – and introduce shoe’s throat curves over the foot the first time. the ergonomic new Overcurve from its outer to its inner side. For its third season, the fitting system. Its closure is fast and secure, Bosch eBike Systems challenge The Tempo road series is created using a combination of a micro- series – jointly organised with for the most enjoyable riding adjustable BOA IP1 dial – which bicycle manufacturer Trek – is experience. Designed to deliver the can be adjusted on the fly – along touring six European countries, essential timeless look, the classic with a shorter Velcro strap for a side of the ankle – the asymmetric pedals, and some flex for comfort including an inaugural Scottish considerations of a road shoe have fine tune fit of the forefoot area. shape lends itself to an overlapping while remaining lightweight. event in June, hosted at the been redefined with a distinct Luca Mathia Bertoncello, fizik’s curve along and across the rider’s The upper is flexible to aid close TweedLove Transcend Bike identity and fizik’s famous form- Brand Director, said: “We are foot. It means a technically fitting but tough enough to protect Festival in the Tweed Valley, fitting construction, build quality pleased to bring the new Tempo superior fit option to rival many you from the elements and stay just 29 miles south and attention to detail. Overcurve R5 shoes to market. others available.” durable. Laser cut perforations of Edinburgh. fizik Tempo road shoes are Showcasing the versatile new Tempo Overcurve R5 combines (not punched or cut, to avoid The challenge is aimed where the highest quality design Tempo shoe construction and R5 the best of fizik’s proven designs, danger of snags and rips) aid at eMountain bikers from and construction meets maximum outsole provides an ideal platform materials and construction temperature management for all- different age and performance versatility to suit every rider’s on which to deliver the all-new techniques with the new Overcurve year-round riding. classes and promises plenty of preferences. Overcurve system. closure design. Tempo Overcurve R5 is available fun for every competitor with The new Overcurve closure “A study in ergonomic design, It features the R5 outsole, made now worldwide in a range of an even wider choice of routes. design features a staggered collar its form follows the natural shape with carbon-reinforced nylon with five colourways – including the Building on the feedback wrapping around the ankle, with created by the lateral and medial optimum stiffness for efficient unmissable fluo options – and a full from the previous two series, a distinctly asymmetrical shape, malleoli protrusions on either delivery of your power through the range of sizes. the “Advanced” category now includes an additional stage with an even greater degree CeramicSpeed welcomes U23 of difficulty. Participants must cover Cyclocross World Champion around 35 kilometres and negotiate around 1,000 Tom Pidcock with double-gold metres of climbing. The Following his exciting win in Bogense, Denmark, newly- stages, with a mix of uphill crowned U23 Cyclocross World Champion Tom Pidcock and downhill sections, are dropped in on the product development team at CeramicSpeed ridden against the clock to celebrate his success, and get a first-hand look at what goes without any prior practice. into the products that have featured strongly throughout his TP There are also transfer stages, Racing Team during the 2018/9 season. in which the emphasis is Pidcock and his TP Racing Team have been active participants in the on good orientation rather development of the new OSPW X for cyclocross and gravel bikes. It was than just speed. A number of only natural that he visited CeramicSpeed’s HQ shortly after his victory orientation points have to be to report on progress, but the team had a surprise in store for the star. found along the route – missing Pidcock was presented with a commemorative one-of-a-kind 24- them results in time penalties. Beryl to turn Hereford green carat gold OSPW to mark the latest milestone in his extraordinary The eMountain bikers with the progress through cycling’s age groups and disciplines, which fastest overall times are the with bikeshare scheme include a Junior Paris-Roubaix win in 2017. In the 2018 European winners of each category. dockless bike share schemes in Championships he took the U23 medal, followed by the UK Elite Men’s The stages of the Beryl, the British urban cycling London for corporate clients, and Cyclocross National Title earlier this year and now, the U23 world title. “Amateur” and “Advanced” brand, have entered a two-year is now expanding to city-wide Coming a mere three weeks since the new X Series was launched at categories are aimed at partnership with Hereford local schemes. Beryl is also accredited the VeloFollies trade show in Belgium, Pidcock’s win is very pleasing ambitious amateur riders and council to deliver an innovative with CoMoUK, which is the agreed for the development team, particularly as the X Series defines a new include demanding sections bike share scheme to the area. standard of Best Practice for the era for CeramicSpeed, combining its trademark ceramic bearings, that will also provide exciting This follows the news last month industry. with innovative engineering to create products specifically designed to challenges for professionals. that Beryl will move into the urban Marc Willimont, acting endure the harsh conditions of cyclocross and gravel riding. Since last year a new bike-sharing sector in its own right assistant director for Regulatory CeramicSpeed’s Executive Vice President Martin Banke said: “Explorer” category has been announcing their first location as Environment and Waste “We were delighted to be able to welcome Tom and the rest of the TP introduced where riders Bournemouth and Poole. Herefordshire Council, said: “The Racing Team to our headquarters for the first time. We are a company participate in the eMTB From summer 2019, Beryl’s bike share scheme is a welcome founded from racing. Challenge without the time trial distinctive emerald green bikes will addition to the other travel options “‘Winning Mentality’ is one of our core values, so to not only witness element, so they can bypass all be distributed at key destinations offered through our Choose How Tom win the world title in Denmark, but have Tom visit only 48 hours stages, and instead must pass across Hereford. The bikes will be you Move project, which aims afterwards with a World Champion’s gold medal around his neck, was more orientation points. available for hire via the Beryl App, to reduce traffic congestion and very special for us. It was a pleasure to present Tom with such a unique Due to last year's high which lets users find a bike, and improve quality of life by promoting gift as the 24-carat gold plated OSPW System. Tom is special talent demand across the continental then easily unlock it, simply using and supporting increased walking, whose accomplishments to date deserve to be celebrated. European events, the starting their smartphone. The App will be cycling, bus travel and car-sharing. “It’s great to see his career go from strength to strength, and exciting positions for the eMTB available for download on the Apple Bike share will open up the for CeramicSpeed to play its own part in Tom’s development as a rider Challenge will now be limited app store for iPhone, and the Google opportunity to cycle in and around of the future, as well as this latest victory of his growing palmares.” to 150 per event, including the Play Store for Android users. Hereford to many more people.” New champion Tom Pidcock said: “It was great to visit the new UK event at TweedLove. Users will be informed of the Philip Ellis, COO at Beryl, added: CeramicSpeed HQ recently, to meet the people behind the equipment, The kick-off will be at the location of ‘Beryl Bays’, the preferred “We are excited to be including but also very interesting just to see the level of detail and work that beginning of May at the parking locations to leave the bikes. Hereford in initial roll out of the Beryl goes into every CeramicSpeed product. I was blown away by that and BIKE Festival in Riva del However, the scheme is designed bike share scheme across the UK, was very proud to be able to show off my World Champion's jersey to Garda (Italy). with flexibility in mind and will allow taking us a step closer to our mission all the staff. Receiving the beautiful gift from CeramicSpeed was the Claus Fleischer, CEO of users to park the bikes elsewhere for to get more people in cities on bikes.” icing on the cake.” Bosch eBike Systems, said: an extra charge, provided they are safely within the scheme area. He added, “At Beryl, we believe

“The race format attracts TP RACING PHOTO CREDIT: TP RACING PHOTO CREDIT: in the power of bringing private a variety of rider types and Beryl has significant experience in and public sector together to performance levels in the providing innovative technology for collaborate on common goals, such area of eMountain biking. bike share schemes. Their patented as getting more people to choose Increasing demand is a Laserlight technology can be seen active transport. We’re proud to be positive sign: It shows that on the streets of London on the working with Hereford as one of mountain bikers simply enjoy Transport for London’s Santander our local authority partners.” the thrill of the e Cycles as well as the New York, For more information, please MTB Challenge.” Montreal and Glasgow scheme. In 2018, Beryl launched two visit beryl.cc/bikeshare.

@SportsInsightUK cycling hub : www.sports-insight.co.uk Sports Insight @Cyclinginsightuk @SportsInsightHub The place to source all your products and services

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www.sports-insight.co.uk@SportsInsightUK 28 SNOOKER’S GOLDEN BOY

He dominated the world of snooker throughout the 90s, becoming the sport’s youngest ever world champion: now Stephen Hendry chats to Peter Wallace about his meteoric rise, legendary rivals, and coping with the pressure of staying on top.

@SportsInsightUK INTERVIEW 29

ith six Masters wins to home, however, Hendry has (five of them in I don't think any of the players are really sort some misgivings over the state of consecutive years) “ modern snooker. Wand eighteen Triple Crown of kept under the thumb, as it were, the way I was “I don't think any of the players Tournament victories, Stephen ” are really sort of kept under the Hendry’s legacy at the table is thumb, as it were, the way I was,” one that few can match or better. with some of the strongest players when I was 14-9 down, that the the latter part when I wasn't having he explains. “Young guys are Having burst onto the scene in ever to grace the baize. commentator called 'the bravest too much success, and that bit isn't driving around in Porsches and 1985 at just sixteen-years-old, “I've had the fortune of playing shot he had ever seen',” he recalls. the bit that I remember the fondest Rolls Royces straight away, and I snooker’s youngest professional against some great, great players,” “it was a crazy shot to take on, if I'd of course.” wasn't allowed to do anything like to this day, there was no question he nods. “Steve Davis was the missed it, I would have been 15-9 Since hanging up his cue, that when I started winning. that the foppish and fresh-faced toughest at the beginning, but there down going into the final session Hendry has been open about the “The culture is all towards social Edinburgh-born Hendry was were players like Jimmy White, against Jimmy. He'd have needed demoralising effect that the ‘yips’ media and trying to make as much destined for great things. Willie Thorne: these people were 3 to win, I probably wouldn't have had on his game during the autumn money as possible without putting By twenty-one the precocious great, great players. won it. Instead I made it 14-10. of his career. Primarily a mental too much effort in. Take football, star had taken his first World I think nowadays the modern “Then there was a blue with a handicap that affects grip and wrist it's the ultimate sport when it Championship, dispatching fan sometimes looks down on rest against Steve Davis in a UK movement, the condition ate away at comes to being on TV and getting veteran Jimmy White in a 18-12 these players, thinking they final as well. I think probably when Hendry’s natural penchant for easing that money. So, I think there's final that proved beyond doubt the couldn't make a 20-break, which people ask me what my favourite out of tight situations at the table. the culture thing where young imminent changing of snooker’s is ridiculous! Then in the Nineties, performance or match was, and “It was much harder to find kids want things easily and aren't old guard. Ronnie O'Sullivan, John Higgins one was the UK final against Ken that mindset, because when you prepared to work too hard for it.” “The pressure was easy to handle, all turned professional and they Doherty when I made 7 centuries - don't have that confidence in your Even old pros like Hendry, for two reasons,” Hendry, now 50, became some of the best in the that's something which still hasn't game, you're thinking about that however, are finding uses for says. “Obviously, I had a very strong world. Then later on there was been beat. That's probably my best instead of letting it flow and come the new outlets that modern family bond, a mum, dad, brother, Mark Williams. The most talented performance in a final.” naturally,” he nods. “You're on interconnectivity affords them people who would help me keep player I've ever played is Ronnie But as stratospheric a trip to the the back foot straight away so it's with their fanbase. my feet on the ground. I still lived O'Sullivan by a mile, but I loved snooker summit as Hendry had hard to go into the match feeling “I'm doing cue-tips on my at home until I was in my early my battles with Steve Davis – they had, he’d be the first to admit that confident if you know there is Instagram account, where I give twenties. But also, my manager Ian were great.” his career – which ended in 2012 something wrong with your game.” people tips on how to play shots Doyle was very instrumental in It wasn’t just an unerring will to after another sobering 2-13 defeat That being said, Hendry is or I take requests on shots to play, making sure I never got too carried win that drove Hendry – “If I was to compatriot Stephen Maguire – a sure pick for an inclusion in stuff like that,” he nods. “I'd like away, that I didn't take the prize on a 70 break and the frame was was “a tale of two halves”. the pantheon of snooker greats. to get more involved in snooker, money, and have it gone straight already won,” he says. “I'd want to “I had an unbelievable career,” Now a commentator for both getting people into playing snooker into my own bank account. It was carry on and clear the table, every he says. “When I got my first BBC and ITV, he admits to still hopefully. I'd never be a head coach in the company account and I was time.” The Scot also became known table for Christmas at twelve and “missing the occasion” but has but just getting people into the given a salary instead – so nothing for harnessing his natural ability someone had said that this is what turned his attentions to working game and offering expertise in a went to my head.” into a gamut of awe-inspiring shots was going to happen over the next with young talent, particularly in live format like on social media.” His victory against White in ’85 in high-pressure situations. 34 years, you'd have said they were China where he is Ambassador for paved the way for a decade at the “There was the brown against crazy. But there's my success and 8-ball pool. When it comes to the Me and the Table by Stephen very top of the sport – competing Jimmy White in the '92 final, all my winnings, and then there's future generation of stars closer Hendry is out now via Bonnier.

www.sports-insight.co.uk The UK’s only national industry show OTS 2019 July 9-11 - EventCity Manchester

OTS 2018 was hailed a success by all, with 950 under the same roof for the first time. always have a great time at OTS, the show is trade visitors attending the show, representing “We have already had unprecedented re- really well organised and this year the new venue a 7.5 per cent increase from 2017, and more booking from 2018 exhibitors with over 75 per in Manchester provided a great atmosphere and buyers chose to stay at the show for longer to cent of the brands from last year already booked brought in plenty of retailers and journalists to accommodate the increased number of exhibitors. for 2019. The new Manchester location, quality keep us all busy, it never really feels like work!” The 2019 show will go ahead at EventCity, of visitors and laid back atmosphere made last Jason Myers, Owner of First Ascent said: Manchester from Tuesday to Thursday, July 9-11. years’ show a great success.” “Thanks for a great show - honestly it was OTS 2019 is booking up fast, with 115 absolutely fantastic - it felt right from the moment exhibitors already signed up to the July event (just OTS 2018 exhibitors had an excellent show: we started to carry everything in. I’ll sign for next three short from the 2018 total of 118 stands); Ralph White, Managing Director of Rosker, said: year right now!.” there are only ten per cent of stands remaining. “It was very important that OTS succeeded Sam Fernando, Sales Director of Keela, said: Exhibiting at the show for the first time in 2019 to attract good numbers of existing and new “Big thumbs up from Keela. OTS with a new are DMM International, Kathmandu, Birkenstock, customers. Our objective was to present a venue, fresh look and positive energy promised Mountain Hardwear, VauDe, Swim Secure, much wider range of products than we’ve ever much and it delivered! The Keela team were kept Kidunk, Cooltraxx, Real Outdoor Food, Grubs, managed to before. Moreover the trade needed busy with visits from existing partners and walk on Micralite, Diono, Head & Puma, Waspinator, a shot in the arm, which it got. Our hopes were new accounts. The networking offered including Adventure Climb Rescue, Ticktwister, Red more than met. We were busy much of the Rescue teams was also a refreshing change. Original, Ecco, Adidas Terrex and On Running. time and our meetings were high quality ones. “For us, OTS represents a platform that Also returning to the show are Grisport, Odlo, I am happy with the return we will make on our provides a complete overview of the UK outdoor Nitecore, Saxx, Water to Go, Lifeventure, investment. To buyers who weren’t able to make market and effectively connects retailers and Ruffwear and Highlander. it this year I would say make a note in your diary outdoor brands within the industry. We’ve Many well-known brands are returning to OTS now for OTS 2019.” enjoyed a high amount of visitors coming to our and have already booked space at the 2019 show First time exhibitor, Jonathan Petty, Marketing booth interested in further cooperation. We also including 2pure, Ark Consultants, Bradshaw Taylor, Director of Osprey, said: “The Outdoor Trade appreciate the highest award in the UK Outdoor Buffera, Burton McCall, Lyon Equipment, Hi-Tec, Show was a great success for Osprey. We were Industry Award. The whole team behind Skinners Keela, Regatta, Mountain Boot Company, Osprey, able to showcase our new and existing product will definitely come back for OTS next year.” - Vango, Mammut, Summit, Craghoppers, Regatta, lines to current and prospective customers in an Petr Procházka, Founder & CEO of Skinners Lowe Alpine and Vibram to name but a few. environment filled with passionate industry leaders.” Marta Williams, show organiser from MCS, Peter Rostron, from Helinox UK, said: “Helinox said: “ Most exhibitors and visitors agreed that had a really positive show, we were delighted Comments from visitors reflect the upbeat the week after OutDoor by ISPO, which is being with the location of the show, timing of the show feeling of OTS 2018. held in Munich, fitted with their order deadlines and our stand location. We were impressed with Simon Clark, Owner of Taunton Leisure, said: “I and it offered good logistics for those needing the number of retailers present, not only from thought the show and the venue was very good to move their stands and samples from Germany the outdoor market but also from other sectors, and for us this helps us maximise our time to do to Manchester. it felt like there was a real togetherness between business with key brands and a valuable insight “Following the successful partnership with ROKS suppliers and retailers. Overall a big step forward to other brands that we may not currently work last year, the 2019 show is set to be the largest and has definitely laid the foundation for a well- with. All in all a good effort and I hope that both trade event of its kind in the UK industry calendar. attended UK trade show which has been missing the outdoor trade and retailers alike will support The unified show finally brings together exhibitors for a number of years.” a single show going forward.” from across the UK in one central location, and all Matt Moore, Owner of Proagencies, said: “We

Trade visitors can register to attend the event by filling in a short form OTS 2019 dates and opening times: on the website, www.outdoortradeshow.com/visitor-registration. Tuesday 9th July 2019 – 9am – 7pm Entrance to OTS is free, includes free on-site parking and couldn’t be Wednesday 10th July 2019– 9am – 6pm easier to get to, thanks to the new venue being centrally located and conveniently close to all transport links. Thursday 11th July 2019 – 9am – 4pm

If you’d like to speak to the organisers about exhibiting in 2019, please call Marta Williams at MCS on 0161 437 4634 or email [email protected] RETAIL 31

THE ROLE OF THE WHOLESALER Paul Sherratt, of Solutions for Sport, reviews the changing face of the sports wholesaler

As I sit here we are still in Why Retailers Use Declining customer of eCommerce has driven the If the choice for a retailer Brexit uncertainty. Wholesalers base wholesale model to accept is to spend time, effort and By the time this is published Retailers use wholesalers to However, as the sports multiples dropshippers with potential cost completing complicated maybe, just maybe, there might be easily source products at a low grew and the overall customer base fulfillment services. paperwork to bring in a small some clarity. price. They can set margins and began to decline so these smaller The customer base has changed order from a European based However, whatever the outcome, markups for the end consumer customers became more and more and, whilst many brands are supplier versus the relative ease it seems that the way in which and quickly access inventory to important to the brands. On the one reluctant to open with small or of ordering multiple brands and goods ultimately arrive with the end stock stores. Working directly hand they could no longer justify start up companies, the criteria products from one source then consumer is likely to change. with manufacturers adds a time the additional margin demands on of the wholesaler is often a little the latter model clearly holds Costs to bring goods in may consuming element to the retail the wholesaler, and on the other looser and, as such, their business more appeal. increase. Suppliers shipping process and wholesalers ultimately hand their sales force now had time has begun to pick up. Brands, frustrated in the delays direct from central European handle this while storing inventory to call on these customers as there Uncertainty for sports retailers in shipping small orders from warehouses may face some new so it can reach the market quickly. were fewer. has forced many to purchase centralised warehouses (and the challenges – increased cost and Retailers using wholesale The result was that brands hand to mouth and reject the additional costs involved) are increased lead times. services are typically selling other began to withdraw some product forward order model. Sourcing via also likely to look for wholesale UK sporting goods retailers may brand products. offer and deal direct with as many wholesale across multiple lines and (and distribution) parters where find that bringing in goods from customers (big or small) in an multiple brands ensures cash flow they can bulk ship larger orders overseas could be more problematic History attempt to maintain business and management is easier. more efficiently. -more paperwork, higher free Go back 25 years or more and the improve margins. Marketplaces such as eBay If these trends continue then shipping thresholds, longer lead wholesaler was a different animal The wholesalers were left with and amazon have opened up I see the wholesaler proposition times – and this is likely to have than we see today. The UK and a smaller product selection and some new channel opportunities being more compelling for both some supply chain impact issues. Irish customer base was much fewer customers to sell to. The and the wholesalers have brand and retailer alike and a In my view, this may well play greater, wth a higher number of market could no longer justify embraced these either indirectly growth, over time, in the depth and into the hands of the wholesaler. doors to sell to. Typically brands three wholesalers and, in 2014, through a new customer base, breadth of product range they offer. had a field sales force covering the William Lindop Limted closed or directly. They are best placed to service Wholesaler Sourcing territories, with multi calls per day their doors after nearly 100 years Reydon Sports have taken the marketplaces directly due to their The wholesaler business model and with the smaller customers of trading. model a step further and created a large stock holding and can is close to the manufacturer being serviced by the wholesalers series of “house brands” that allow cleverly match their business in the supply chain. They can - at the time Cartasport, Reydon Today the retailer to hit certain price servicing retail partners alongside source inventory directly from a Sports and William Lindop. But what of the wholesaler today? points, market requirements and a direct approach. manufacturer and buy in bulk or The wholesalers represented a Roll forward to 2019 and, as the sit alongside their branded offer. The implementation of online from a distributor who deals with huge spread of brands and could market has evolved, wholesalers ordering, tracking and invoicing the manufacturer. Ultimately, service the customer base efficiently are beginning to play an Brexit will also ensure that the businesses the wholesaler is trying to source with next day (or in some instances interesting and more important So, what if we sit these trends remain relevant and efficient and valued products in bulk and at a same day) delivery. Brands were role in the marketplace again. alongside any potential Brexit the volumes being driven through very low price. They warehouse keen to embrace this model as it The wholesaler business model issues? The conclusion would be this route to market will encourage these products and have a allowed them to concentrate on is evolving to meet the demands that distribution models will swing additional brands to embrace the catalogue for retailers to purchase the larger customers whilst the of eCommerce, nimble online back towards local market stock wholesaler. products and sell them to their wholesaler serviced the smaller startups and Fulfillment by holding with wholesalers being the I, for one, will be watching customer base. customers and smaller top ups. Amazon. The fast-paced world best placed to take full advantage. with interest.

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ANDREA CARRARO: New quality seal for outdoor products CREDIT OBERALP The ISPO Award has become a The nomination period for the first urban outdoor or water sports. award winners with an extensive highly-respected quality seal for ISPO Award OutDoor Edition will “With the OutDoor Edition, package including sales promotion the sporting goods industry. run from April 1 to May 17, 2019. we are systematically refining and communication measures. It helps specialist retailers Like the ISPO Award, the new the concept of the ISPO Award The award winners will be put together their product ranges OutDoor Edition will serve as a and are moving in the direction of selected by an independent and customers make their guide for retailers, consumers and contemporary, consumer-focused international jury made up of buying decisions. media representatives. The award communications,” said David specialist retailers, designers, In connection with will recognize the inventiveness Badalec, Head of ISPO Business market specialists, journalists, OutDoor by ISPO, of products as well as the Solutions. “This idea applies to the consumers and athletes. The the coveted award conceptual idea and craftsmanship categorization of the nominated jury will meet for the first time is being adapted behind them. products from the perspective of in Annecy, France, after the specifically for the Products from all outdoor the future purchaser, judging based nomination deadline passes. In outdoor industry and segments are eligible for the award. on practical criteria and detailed addition to a fact-based, technical its needs. The award’s categories will extend evaluation of the results.” evaluation, the jury meeting will far beyond classic mountaineering All nominations will be judged involve an experience-focused and climbing equipment. Products on the basis of innovation, design, practical test of the products. from other areas that consumers function and quality. A Gold Winner The nomination period for the have viewed for years as “outdoor” will be selected in each category ISPO Award OutDoor Edition can also be nominated—including according to these criteria. One will begin on April 1, 2019. The things like camping, trail running, to two Winners will be named nomination deadline will be May 17, ANDREA as well. Products that are both 2019. Special early-bird conditions CARRARO exceptional and pacesetting will will apply through April 17. also be awarded the Outstanding All info about the award and JOINS OBERLAP label across all categories. The registration in 2019 is now available GROUP world’s leading international sports at https://www.ispo.com/en/ business network ISPO provides awards/ispo-award/outdoor-edition Bolzano-based Oberalp Group, which includes brands Salewa, Dynafit, Wild Country and Pomoca, has appointed Andrea Storm appoints new Carraro as General Manager for Footwear and Vango’s Tahiti 800XL Tent wins Technical Equipment. ‘Best Inflatable Tent’ category sales manager Andrea joins the company UK leading cleaning, learn about the technical side of from Fischer, where he Leading outdoor equipment manufacturer Vango, has won the waterproofing and after-care the products so I can pass this was General Manager sought-after ‘Best Inflatable Tent’ award for its Vango Tahiti specialist, Storm Care Solutions, knowledge onto my clients and Footwear, and prior to this 800XL tent at this year’s Camping Magazine Tent Awards. has appointed Lauren Kirk as potential clients. I look forward to at Carrera and Smith. He The annual awards celebrate the most innovative and technical Export Sales Manager. creating opportunities, developing will now take on the task outdoor products on today’s market, with winners carefully selected Lauren will support and manage relationships and contributing to the of expanding the market by a panel of industry experts, including tent enthusiast and magazine all the company's export customers, ongoing success of the business!” position for Salewa and editor Iain Duff. as well as drive new business. Tim Wilson, Managing Director Dynafit in the ski touring, Unique to the Vango AirBeam collection, the Tahiti 800XL tent With key account management for Storm, said: “We are very happy alpine running, speed scored top marks for its spacious living area which includes a Side and sales experience gained at to welcome Lauren to the team. hiking and mountaineering Studio pod, Super King bedrooms, Villa Construction and a bright previous roles including Terra Storm has been going through some categories, heading up the covered conservatory which; provides families with the ideal space for Nova, Stratstone Land Rover and positive changes over the past 18 Oberalp development team socialising whatever the weather. Bonnington Plastics, Lauren will months; with a company rebrand, in Montebelluna. Judges were also particularly impressed with the tents’ durable not only look to develop customer increased demand in overseas In other Oberalp news, Sentinel Exclusive (5,000mm HH) fabric and innovative design relationships and generate sales markets and the appointment between March 9-10, Dynafit features such as Skytrack System, Deep Sleep Bedrooms, TBS II internationally, she will also educate of a new UK and international General Manager Benedikt Tension Band System and useful pelmet storage pockets. on Storm products; why people need distribution network. Having Lauren ‘Beni’ Böhm Rob Birrell, Marketing Director, said: “I am incredibly proud to be to use them and how they can help. on board will provide a dedicated succeeded in his Speed part of a company that has a long and rich history in designing and Lauren's appointment comes as resource for our international Transalp project, crossing manufacturing cutting edge outdoor equipment. We were the original Storm strengthens its international markets and will support overall the Alps on touring skis from pioneers behind inflatable tent technology back in 2011; a technology brand presence with new growth of the business." north to south in one push in which undoubtedly revolutionised the camping experience, so it is distribution agreements covering 28 hours and 45 minutes. great to see that we are still at the top of our game today by winning Germany, Austria and Benelux in The route, which normally Camping Magazine’s ‘Best Inflatable Tent’ award. Europe and also for Chile and the takes between three and six “We are delighted to be recognised by leading industry figures for our United States. days, runs from Ruhpolding new Tahiti 800XL tent and One of Lauren's first undertakings in Bavaria to Kasern in cannot wait to see what our with Storm was to represent the the South Tyrol, covering customers make of it too.” brand at ISPO Munich, where she 210km and 10,500 vertical In addition to winning the met new and existing clients and metres. Together, Böhm ‘Best Inflatable Tent’ award, was able to start putting names to and Dynafit will have raised Vango was also recognised in faces and building a rapport. 13,000 Euros for the Albert- the ‘Best Weekend/Touring Lauren said: “I am really excited Schweitzer Children’s Tent’ category for its Utopia to be joining Storm. The company Village and Family Facility TC 500 tent and in the ‘Best offers some great opportunities organisation, which helps Luxury Tent’ category for its and interesting products to work disadvantaged children Anantara TC 600XL tent. with and I am especially keen to and families.

www.sports-insight.co.uk 34

WHAT IS IT OUTDOOR CONSUMERS WANT? ISPO and the market research institute Rheingold provide exciting insights into the outdoor market

t has never been easier for initial hypotheses, then with towards an outdoor experience. the need for sustainability and what climbing has to offer, what the industry and trade to find interviews with 18 people from the There are many possibilities, function is also growing in urban motives lie behind it," says Quiring. out how their end consumers ISPO Open Innovation cosmos - all for example large Globetrotter clothing - another opportunity for If the company knows that, they can Ithink. The ISPO and Rheingold with a different approach to the branches with test areas. However, outdoor companies. Especially surf develop various stories to get people study delivers results that will topic of outdoor. They were asked small retailers can also benefit brands like Quiksilver or Roxy have into the condition to climb. change the way of thinking in the about their wishes and longings from the study results. "You can recognized this for years. However, according to sports industry in the long term. regarding the term outdoor. do people justice on an individual Rheingold's findings, too many "Ever new horizons" is the basis," says Frank Quiring, Targeted Advertising companies still provide a difficult motto of OutDoor by ISPO, which Outdoor Is Closer to Member of the Management Board People and More to Make It Easier to Get introduction to the outdoor world will open its doors on June 30 in at Rheingold. "We, as customers, Started Outdoors in their visual language. They show Munich for the first time. For four Diverse Than Expected want to be seen as an 'I.' And we professionals, but the consumers All four dimensions depend on the days, exhibitors will present their The findings from this are likely to want brands or dealers to support do not all long for a competition, but current "longing" of consumers. products, trends and innovations significantly change the outdoor us with that." A few square meters also for relaxation. First of all, too industry in the future. Marcel "The industry can learn from the in the outdoor sector in eight halls are sufficient for this: perhaps a much performance orientation is Beaufils, Project Manager at fact that it's about constitutions, of Messe München. "Ever new test area, for example, in which frightening - and most consumers Rheingold, underlines that: "In our that outdoor is not about horizons" it is. Above all, this means different light influences on cannot climb extreme mountains on fast-moving society, we need the addressing target groups, such as that the focus is on the consumers. sunglasses are tested. Or small their doorstep anyway. And thanks to the study, OutDoor time off that outdoor offers us." mini ramps and surfaces to test sporty young men, but about the by ISPO already knows what their He also refers to new paths that mountain boots. four constitutions", says Quiring. The Next Step: Learning wishes are. The free whitepaper cyclists take in city traffic or small The respective constitutions, for dealers and manufacturers games in the park. "The biggest Four Dimensions of i.e. the respective mood of the from the DIY Industry provides real added value. surprise for me has been how close Being Outdoors consumers during the planning and Rheingold therefore sees the Markus Hefter, Exhibition outdoor can be to people." The first part of the outdoor execution of the next outdoor trip DIY sector as an example from Group Director ISPO Munich & Not only was the excursion to experience is planning the trip. (park or mountain, by bike or on which the outdoor industry can OutDoor by ISPO, said: "Ultimately, the mountains a pure outdoor Between this very first step and foot), can be specifically addressed learn. In the past few years, in its it's all about the consumer. This experience for the interviewees, but returning home to everyday life by companies or retailers, also in designation, it has taken a step is the central point. Therefore, we also the little escape from everyday with a new feeling of strength, advertising. "It should be recorded in back from the small professional wanted to know what consumers life, moments like jumping onto the there are a number of further the music, in the pictures and in the group, the craftsmen, and understand by outdoor, how they curb by bike. The term "outdoor" is steps. Brands can become reliable stories," says Beaufils. But also with addressed all do-it-yourself interpret this term. The Rheingold therefore not defined by stubborn partners for end consumers in the product names: The snowboard people. Because the more people study provided us with super facts, but by consumers. It can this process. brand Bateleon, for instance, named "do it themselves", the more new exciting answers.” evolve again with new trends and Rheingold has identified four one of its products Goliath. "You're customers will bind themselves to social changes. dimensions of outdoor which are awakening a world that fits to the companies. Consumers Are Asked helpful in this respect. It starts snowboarding. If I named some item That's what this is all about. About Their Outdoor Retailers and Brands with the classic "going into nature", for walking Goliath, it wouldn't work "We didn't do the study because Desires Can Support Consumers followed by "survival tours and with the constitution." the outdoor industry is in a bad The result was a psychologically At ISPO Munich 2019, Beaufils adrenaline kicks" and new fields way. Instead, we did the study to motivated study with a clear presented the study to the sports such as "framed escapism" and The Outdoor Companies show the outdoor industry what statement: "Outdoor is a basic industry. He talked about how "urban outdoor". potential there is," says Frank human need". This is also the title outdoor could become the church There is a lot of potential in Still Show Too Many Quiring. Now it's up to the trade of the seven free whitepapers for of today, because people's longing this: high ropes course, Tough Professionals and industry to make use of it. dealers and companies. for time out is growing and outdoor Mudders or indoor climbing are If, for example, a company starts In autumn 2018, the market brings recreation. Retailers and becoming more and more popular a campaign to enter the climbing The white paper can be download research institute Rheingold, in brands should support them on because people have less time and market, it should first become clear at https://www.ispo.com/en/ Cologne, started with the surveys, their way "to the outside". Basically, do not need so much equipment "that there is no climbing target outdoor/about-outdoor-by-ispo/ first with online diaries to gain shopping is already the first step and remain flexible. In addition, group, but a climbing constitution: whitepaper

@SportsInsightUK OUTDOOR INSIGHT

AQUAPAC'S CHIEF EXECUTIVE Haglöfs delivers positive 2018 TIM TURNBULL and presents new strategy mix and brand. Last year it resulted status, the highest member Global Product Director, in Haglöfs returning to growth category available, in Fair and will continue to invest in with an increase in net sales and Wear Foundation. product development, innovation improved gross margin. According During the autumn of 2018, and a new design language across to CEO Carsten Unbehaun, this Haglöfs developed a new strategy all categories. marks an important milestone in aiming to position the company Another key focus area is the Haglöfs future journey. as number one in key categories continued transformation of He said: “Haglöfs is improving in the Nordics and strengthen the Haglöfs into a digital and B2C step by step. We’re investing in company’s challenger position on oriented business. Over the last every part of our operation, from international markets by 2022. few years Haglöfs has reviewed supply chain and products to brand Carsten Unbehaun, said: “The its sales channels, introduced its and sales channels. We have a very strategy will enable Haglöfs to own e-commerce channel and exciting journey ahead of us.” become much more focused. Our redeveloped its brand platform. Last year also marked products, branding and marketing Further investments in digital several milestones in Haglöfs will better reflect our craftmanship, sales and brand are top priorities. sustainability efforts. The heritage and competitive edge Carsten Unbehaun, added: CEO CARSTEN UNBEHAUN autumn season was Haglöfs’ most with high-performance products. “We see great growth potential environmentally sustainable to We will also become much more in digital sales, together with our In 2018, Haglöfs returned to date; the brand presented one of consumer oriented.” premium partners and through QUAPAC'S growth with increase in net the highest number of bluesign One key focus area in the new our own e-commerce platform. TURNBALL SET sales and gross margin. It was products on the market, one third strategy is an updated product As consumers are becoming also a year that saw several of the clothing collection was mix with focus on stronghold increasingly more digital we also TO RETIRE milestones in the company’s based on recycled materials, and categories. Beginning in 2019, see potential to build stronger Aquapac’s Chief sustainability work. over 80 per cent of its product business area Clothing will address relationships with our customers Executive, Tim Turnbull, To further accelerate growth, mix was labelled Sustainable the global market focusing on shell through digital communication is to retire after 22 years. Haglöfs is now launching a Choice, Haglöfs own labelling and insulation categories. Business to support brand preference and In his place, special 2022 strategy including a new system for the products that have areas Footwear and Hardware loyalty. One of our key priorities accounts director, Mike product mix and further efforts in reached the farthest in terms of will primarily focus on low cut going forward is to strengthen Malavasi and sales innovation, brand and digital sales. sustainability. Further steps in footwear and daypacks. To support our brand positioning as the director, John Kelly will Haglöfs has worked intensively social sustainability also resulted this development, Haglöfs recently progressive outdoor performance be taking over and Mike’s to improve its operations, product in Haglöfs achieving ‘Leader’ recruited Paul Cosgrove a new brand from Sweden.” son, Gianluca, will assume responsibility for Tim’s marketing role. Tim began working at Montane to sponsor TRADFEST 2019 Aquapac in 1997, becoming chief executive in 1999. Montane are lending support to of the best trad climbing in Britain. communities that are active and relationship with them.” He is now looking Llanberis-based rock climbing Montane are excited for the passionate about the outdoors. As part of our support of forward to a long and festival TRADFEST, scheduled opportunity to engage with a Wim Stevenson, Communities the festival, Montane will be healthy retirement: “It this year for May 17-19, 2019. passionate and informed section of Manager, said: “By their very showcasing new technical has been an honour and Originally founded in 2005, their customer base. Grass-roots nature climbers are a discerning climbing products for both delight to work at Aquapac the event has gone from strength events such as TRADFEST are bunch, and rightly so; they need summer and winter seasons, and for two decades and help to strength. Based on the edge of an important part of Montane’s to have unwavering confidence in bringing sponsored climbers build it into the leading, Snowdonia National Park it is the outreach activity due to the their ability and their kit. We are including Franco Cookson to be trusted brand it is today. perfect location to showcase some high quality of interactions with looking forward to deepening our part of the festival programme. All I have ever wanted to do is to encourage more people to enjoy the great outdoors. Something I’ll be doing more of myself in Light My Fire moves to bioplastics my retirement.” Tim’s tenure oversaw Following two years of is inspired by nature; soft, earthy we’ve found a solution that meets infancy and, as it wants to share huge growth at Aquapac intensive research and and peaceful. our sustainability objectives its knowledge, LMF has made a - who have now sold development, Light My Fire, In addition, all packaging and while not compromising on fully transparent overview of its more than five million the Swedish creator of iconic display material uses recycled our product’s functionality and product materials and suppliers at waterproof bags and cases outdoor accessories, has moved or re-usable materials. The new durability.” lightmyfire.com/lets-talk-material across 60 countries - and its entire product line to bio- packaging features a re-usable bag Bio-based plastics are still winning The Queen’s based bioplastic. made from recycled PET, recycled in their Award for Enterprise LMF decided to be one of the card packs, and in-store three times. Aquapac first companies to stop waiting for dispensers include products are favoured demand to grow, and instead take paper KraftBags by Search and Rescue, the initiative in production. and wooden Emergency Services, Coast The new range of products, displays. Guards and Lifeguards the available from distributors Lyon The company, world over. Equipment from the end of March, based in Malmö The company was is made using plastics derived from and Västervik, founded in 1983 by three renewable crops including corn, has been in windsurfers chatting sugar cane and tree cellulose. operation since in a pub about how they Bio-based plastics provide a way 1996 and is now wanted to be able to to effectively bypass the oil distributed in listen to their Walkmans industry while providing a 50 countries. while out on the water. product with properties like Its iconic Spork Tim joined 14 years later. conventional plastic. product has sold Operating from a small Light My Fire’s Sporks are now more than 21 million factory in Lambeth, made from bioplastics derived units alone. London, today 93 per cent from GMO-free corn, its food Calill Odqvist Jagusch, of Aquapac’s products containers from sugar cane and LMF's CEO, said: “By are 100 per cent British wood fibre, and pack-up cups from experimenting with manufactured. sugar cane. The new colour palette various bio-based plastics,

www.sports-insight.co.uk EOS 2019 28 DATES, THEME & VENUE ANNOUNCED Caravan, Camping and Motorhome

The theme and venue for seventh annual European Show 2019 hailed a success Outdoor Summit (EOS) has Large visitor numbers saw a of ‘SAS: Who Dares Wins' Matthew been announced. successful Caravan, Camping ‘Ollie' Ollerton and Jason Fox, The Summit will take place and Motorhome Show 2019. Great British Bake-off contestant from September 26-27, 2019, A total of 91,383 visitors attended Karen Wright, Paralympic athlete in Interlaken, Switzerland. this year's Caravan, Camping and and Strictly Come Dancing star The EOS brings together Motorhome Show at the NEC, an Lauren Steadman, TV gardener high calibre leaders in the increase of 1.4 per cent on last year. David Domoney, the Chef Campers, outdoor industry from Exhibitors reported strong business award-winning travel blogger across Europe and beyond, during the six days of the show, Claire Hall and four-legged social providing them with a which offered the UK's largest media sensations, spaniels Max, unique opportunity to learn, display of caravans, campervans, Paddy and Harry. network and share with like- motorhomes, caravan holiday Jenny Summers, NCC events minded individuals. homes & lodges, tents, awnings and marketing director, said: "Through The Summit delivers accessories, all at one venue. working with existing and new inspirational speakers As well as five halls full of brand partners we have increased debating and discussing exhibitors, the show saw a packed the reach of the marketing the pertinent topics, and programme of celebrity guests, campaign, as well as introducing this year’s theme will be activities for children such as the new attractions to maximise the The Outdoor Industry - brand-new Bear Grylls Adventure opportunity of hosting the event Redefining Boundaries. space, a skating area and a climbing during half term. This year we Discussion points will wall, plus features areas such as have seen an increase in younger for short breaks and summer with the perfect opportunity to include; what do business the Freedom to Go Theatre and families attending the show thus holidays this year. The popularity showcase our new tent and awning leaders need to do in order the Top Dog Arena with amazing lowering the overall average visitor of the show reflected news that was collections for the season. Its to shape a company of the agility demonstrations by four- age. We will continue to evaluate released during the event by the central location continues to be future? The once firm and rigid legged stars. Celebrities who feedback to make next year's UK Caravan & Camping Alliance, popular, encouraging lots of our business model boundaries appeared at the show this year show an even bigger success for highlighting the major contribution customers to visit, resulting in a needing to be rethought, included Julia Bradbury (Camping exhibitors and visitors alike." of holiday parks and campsites to busy, thoroughly enjoyable week." and the ability of a CEO and and Caravanning Club President), Sponsors, partners and the tourism economy. Richard Taylor, Sales and her/his team to reshape an Matt Allwright and Martin Dorey exhibitors were kept busy A new study has revealed Operations Director of Summit organisation’s structure in a (Caravan and Motorhome Club throughout the show and visitors that the sector generates £9.3bn International said: "Our first time way that supports innovation Ambassadors), adventurer and took advantage of a host of special annually, which equates to eight exhibiting at the show, we were and dynamic change, will be author Alastair Humphreys, stars show offers, as they planned ahead per cent of UK tourism's overall impressed with the number of vital to success. GVA, and supports 171,448 full- visitors and really encouraged by Keynotes and breakout time jobs. The full ‘Pitching the the level of interest and support for presentations will look at the Value' report can be read and the Hydracell salt water activated importance of outsourcing downloaded at www.ukcca.org.uk. hybrid lantern and charger system. strategies, which will Rob Birrell, marketing director Not only were visitors telling us lead to workforces being a of tent supplier, Vango, said: they have voted for the product in combination of both internal "The Caravan, Camping and the OIA awards, actual sales at the and external specialists. Motorhome Show provides us show have been excellent." Combining this with establishing collaborative relationships with other industries, competitors and communities will provide Terrex Free Hiker experience, economies of scale, creativity and diversity. It’s a complex launched by adidas business world and time The Terrex Free Hiker has the foot, while protection comes spent learning, thinking and been launched by adidas. from a mid-cut profile and networking on these issues Vivobarefoot to launch It is the first hiking boot with Continental rubber outsole for will be a sound investment! BOOST technology for endless grip on any terrain. The EOS 2019 will take new bio shoe range energy-return cushioning, built to Combining uncompromised place at Congress Centre, Vivobarefoot has launched its new bio shoe range, featuring the survive the toughest elements and performance with style, this shoe Kursaal Interlaken. Located Primus Lite Bio on the new line of plant-based performance sneakers. temperatures. packs innovation to take you from in the heart of Switzerland, Designed with outdoor performance in mind, the bio range is made A water repellent Primeknit the city to the outdoors. Interlaken is within easy from a combination of three innovative bio-based materials that reduce upper provides sock-like comfort Tim Janaway, General reach by public transport reliance on petrochemicals and, ultimately, create more efficient and which stretches for different foot Manager adidas Outdoor, said: from Bern, Zurich, Basel and sustainable products. shapes, and even changes as the “Now more than ever, our Geneva airports. Nestled Each shoe in Vivobarefoot’s new line is nearly 50 per cent plant-based, foot expands on longer hikes. consumers are leading busy lives between two lakes and making it Vivobarefoot’s latest stride in their quest to use sustainable Breathable and lightweight, but and are looking for a shoe that is as surrounded by a stunning materials in 90 per cent of its shoes across its entire product range by 2020. with the necessary cushioning at home in an urban environment and unique mountain The materials used in new Primus Lite Bio range are harvested by and long-term comfort the adidas as it is in nature; seamlessly taking backdrop, the Congress DuPont Tate & Lyle Bio Products, a joint venture between DuPont, a Terrex Free Hiker weighs only them from the city to an escape Centre is centrally located global science innovator, and Tate & Lyle, a world-leading renewable food 385g (men’s). outdoors. Our response: the adidas between both train stations, and industrial ingredients company. The shoe flexes naturally with TERREX Free Hiker.” making it easy to reach. Through the use of these renewable, high-performance materials, The conference rooms Vivobarefoot is able to make a significant impact on the planet. Every at the Congress Centre are 50,000 pairs of shoes produced using these materials equates to the saving just a few minutes’ walk of greenhouse gas emissions from 247,948 miles driven by an average away from the many hotels passenger vehicle, or reducing CO2 emissions from 11,286 gallons of available in the vicinity. gasoline consumed. The short walk through Laurie Kronenberg, global marketing director at DuPont Tate & Lyle Interlaken will be a welcome Bio Products, said: “We are trying to make a significant global impact chance for delegates to through working with game changing brands like Vivobarefoot who are unwind after a productive committed to producing products with fantastic technical performance day at the Summit. and improved sustainability profiles. Details about speakers “In working with VIVOBAREFOOT on optimising their plant-based and how to book a place at content throughout the shoe using various Sorona fibre and Susterra EOS 2019 will be available in propanediol-based solutions, it allowed us to model the environmental due course. reductions in terms of greenhouse gas emissions and non-renewable energy on a raw material basis. Now that is impactful.”

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www.sports-insight.co.uk@SportsInsightUK 38 39 PETZL/SAM BIÉ PETZL/SAM BIÉ PHOTO CREDIT: G-SHOCK announced

as an official partner to the Ministry of Defence G-SHOCK has become an official G-SHOCK Master of G collection partner to the Ministry of will be released in early 2020 and Defence and HM Armed Forces. will be available from G-SHOCK UK The collaboration will see the directly, and will be listed in leading launch of a bespoke collection jewellers and watch retailers across of G-SHOCK watches from the the UK and around the world. brand’s iconic Master of G product Jennifer Kelly, Senior Brand category. Covering sea, land and Manager, Casio, said: "We are air the timepieces correspond to thrilled to be working as an official the Ministry of Defence’s Services: partner to the Ministry of Defence. Royal Navy, British Army and G-SHOCK is an unbreakable Royal Air Force. timepiece built from a ‘Never PETZL Ready for any adventure and the Give Up’ philosophy that makes us LAUNCHES harshest of conditions, the Master the perfectly equipped to support of G collection is comprised of our servicemen and women both HELMET watches that will stand against the on and off-duty. We are already toughest of terrains. Equipped to the watch of choice for many CAMPAIGN resist the elements faced at sea, on in the Armed Forces and look and resist the elements, which are launching next year.” land and in the air. forward to strengthening our qualities that are strongly aligned A spokesperson for the MoD With the release of its Thermometers, altimeters, relationship further through this with the Ministry of Defence. stated that “the Ministry of Defence new Meteor helmet, Petzl digital compasses, GPS, and new partnership." Working with them, we are is pleased to be working with Casio is launching a drive to various other features give the Tim Smith, Senior Licensing confident that the unique identities to launch a range of Royal Navy, convince climbers they Master of G collection a quality Director for IMG – the MoD’s and attributes of each of the three British Army and Royal Air Force should wear helmets, assurance that any service man or exclusive licensing representative, Services will be perfectly captured bespoke G-shock watches, which whenever and wherever woman would be confident to have added: “Known as the world’s in this new collection. This is a will reflect the individual qualities they are climbing. on their wrist. toughest watch brand, Casio’s very exciting collaboration and we and personalities of each of the Many would argue that The first models from the G-SHOCK watches are built to last are looking forward to the watches three Services.” the climbing world is in a position similar to cycling was 15 years ago, when often cyclists wouldn’t NeoAir UberLite comes out on top bother with a helmet. Now, at the Outdoor Industry Awards it’s unusual to see a biker New Chairman without a lid. Climbers will Therm-a-Rest's NeoAir UberLite was selected as the as the overall routinely wear a helmet Product of the Year at the 2019 UK Outdoor Industry Awards. for alpine or multi-pitch Following the public voting, which opened in February, the winners routes, but less often for for the OIA of the awards were announced at the Outdoor Industries Association's sport climbing or single (OIA) annual conference and AGM. pitch routes where the risk This year's awards saw 90 products being entered for the ten of injury is still high. different categories. The 90 products entered were on display to 950 Petzl’s #HelmetUp trade visitors in July 2018 at the Outdoor Trade Show (OTS), the UK's campaign started in largest outdoor trade exhibition. March, with a promotional The 30 finalist products were shortlisted by a panel of judges that campaign across print and included retailers, journalists and gear testers; Steven Reynolds, digital media, featuring (International Manager, Alpine Trek), Jamie Shepherd (General well-known Petzl athletes Manager, Gaynor Sports) and Paul Casey(Managing Director, Hooked such as Nina Caprez and on Granite Ltd. T/A Joe Brown Shops and The Climbers Shop), as Vivian Bruchez. There well as Chris Townsend (Gear Tester, TGO), Rob Ganley (Editor, The is advice on choosing Camping & Caravanning Club), Will Renwick (Editor, Outdoors Magic). and adjusting a helmet The public voting was first opened online via the OIA's website correctly, and how to at the start of February and then saw all 30 finalist's products being monitor its condition; the displayed at the Caravan, Camping and Motorhome Show (CCMS). campaign story is at petzl. ROBERT BRIGHAM (LEFT) This combined activity brought in 1,054 consumer votes and exposed to com/helmetup AND ROBERT LOUDEN over 91,000 people to the awards at CCMS. Petzl is also going beyond Robert Louden MBE has stepped ahead, it is reassuring to know The winners across the ten categories are as follows: the requirements of down as chairman of the OIA. that we have a very strong trade Accessories - Pyramid - Lyme Disease Test Kit current testing standards The announcement was made association and I was pleased to Backpacks - Lowe Alpine - Altus 42 by creating helmets that at the OIA Conference and AGM see so many representatives from Camping Equipment - Hydra-Light - Supercell Lantern & Charger (SC1C-L) provide more effective following his three years in the role. different aspects of the industry Climbing Equipment - Petzl - Meteor protection from side, front Robert has helped the association including brands, suppliers, Clothing - Exotogg and rear impacts. The grow into the positive and impactful retailers and partners at the recent Digital Product - Ordnance Survey - New OS Map Features current standards only industry body it is today and will OIA conference. Family - Ordnance Survey - OS Picnic Blanket measure protection against continue to serve on the main board “The OIA has developed a Footwear - Skinners objects falling from directly for the foreseeable future. strong voice for the industry and Sleeping - Therm-a-rest - NeoAir UberLite above, and at 60 degrees to His successor is Robert it is important that we maintain Tents - Terra Nova - Laser Compact 2 the side. Brigham, Managing Director our high profile and work with Petzl helmets offer of the snowsports and outdoor our partners on our mission to From these ten winning products, the panel of expert judges selected enhanced protection retail chain Ellis Brigham, who encourage more people to become Therm-a-Rest's NeoAir UberLite as the overall ‘Product of the Year'. against impact directly was unanimously voted in by the active outdoors. Having worked all The NeoAir UberLite is the lightest insulated air mattress ever, weighing onto the side, front or rear membership as the new Chairman my life in the outdoor industry I am just 250 grams (regular size) it allows for unencumbered movement on with supplementary tests at the AGM on March 13. Robert honoured to take on the Chairman’s multi-day expeditions. The UberLite shrinks down smaller than any other performed by Petzl. The took over the reins of the family role and keen to play my part in NeoAir has before, while still providing 6.3cm of cushion to offer some fast Meteor, Sirocco, Boreo and business eight years ago and has contributing to the overall success and light luxury. Therm-a-Rest have managed this space and weight saving kids-specific Picchu meet helped steer the retailer through of the OIA in the future.” advancement through their Triangular Core Matrix design. the standards for Petzl’s some challenging times. Robert was literally born into The UK Outdoor Industry Awards is an initiative launched by the top and side protection. Robert said: “I am very much the outdoor industry. He started Outdoor Industries Association (OIA). In addition, Petzl’s new looking forward to building on the his outdoor career as a teenager Entries for the UK Outdoor Industry Awards 2020 will open soon in Meteor helmet (pictured) great work already completed by selling ski boots, qualified as a ski the run-up to the Outdoor Trade Show (OTS) 2019, please keep a lookout and existing SIROCCO are my predecessor, Robert Louden, technician by the age of 16 and over for more information on the OIA website and via email and social media. dual-rated for climbing and and the rest of the OIA board. the years has worked in almost • @OIA_UK - Twitter ski touring. “The outdoor industry is facing every position within the family • @OIAUK - Facebook and Instagram many challenges and opportunities retail chain. • #OIAUKAwards

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FIND YOUR VOICE Fiona Bugler looks at the rise of podcasting, why it’s a great medium for sports marketeers, and shares an idiot’s guide to getting started

odcasting has had a growth originally comes from combining we produced a report on podcasts spurt in popularity and iPod and broadcast, and as and voice technology, which was An idiot’s guide to getting started with podcast is now proving to be an reported in City AM: “They predate sparked by Ofcom’s report. A Kobi Omenaka (http://kobestarr.io ) Podcaster, Digital Marketing Pessential part of any content Facebook, Youtube and Twitter, and growing number of our members Consultant and Start-up Mentor has the following tips for getting your marketing strategy. In September the current RSS feed format was also create podcasts for their podcast live and online: 2018, OfCom reported that six invented in 2003,” and hosts such as clients or use them as a thought million Britons were tuning in Liberated Syndication (libsyn) who leadership and brand awareness 1. Equipment: You can use an iphone to record interviews with weekly to podcasts, with a five-year pioneered the system to host and tool for their agencies,” he adds. a voice recorder app. Apple’s iphone has an inbuilt voice recorder, escalation of 3.2 million listeners publish podcasts in 2004 now host And the growth is set to Voice Memo which is free and means you can start straight away. in 2013 to 5.9m in 2018. over 50,000 shows with 92 million continue: “There’s already a You can also pic up a mic for less than £100, and for something more Growth has been driven by monthly audience members. growing battle for the podcast sophisticated there’s a great selection of equipment from brands increasing numbers of young “We have been following the market with Spotify purchasing such as Zoom. listeners (49 per cent are in the rise of podcasts for some time,” the Anchor platform and the 2. Location: As well as using the right equipment, obviously it makes Gimlet group of podcasts. It will 15-24 age group according to says Rob John, Senior Account sense to minimize outside noise when recording a podcast – choose be interesting to see how Google OfCom) engaging with the format, Manager at the Content Marketing a meeting room not a coffee shop. but podcasts are not new. The term Association (CMA). “Last year responds, especially as the company appears to be elevating 3. Editing: If you have an Apple Mac you can use the free Garage podcasts higher up on its searches. Band software to edit your podcast. Another excellent free resource is The drive to launch a Netflix for Reaper (https://www.reaper.fm/download.php). Don’t underestimate podcasts is continuing too with the time it will take to edit properly. An hour’s recording could take heavily venture backed companies a day to edit. like Luminary and Breaker,” adds Rob John. 4. Uploading and broadcasting: It’s worth noting that iTunes is In addition to this, technology not a host. You will need to upload your podcast to a host service continues to develop in ways that such as Libsyn (https://www.libsyn.com) first. If you don’t have an suit podcasting. Cars with wifi Apple device don’t worry as you can use a feed from Apple or iTunes and Alexa installed mean you’ll be on Android. And if you use Libsyn, for a small monthly subscription able to listen on the go, and apps publishing tools are included and they will send to the relevant are being created for watches channel, based on your data. and phones that make syncing, If you’re starting a new podcast make sure you downloading and listening to 5. Launching a show: have a bank of six episodes to upload – and launch first with three of podcasts easier. Importantly big these episodes. As with delivering any content it’s vital that you are brands are leading the way as consistent and plan your broadcasts. pointed out by Forbes, “Brands

@SportsInsightUK TECHNOLOGY 41 like Pepsi, Starbucks, Google, above they’re younger. The website Microsoft and Tinder have jumped Why Podcasts clearly highlights in and increased their use of the ad the research which shows that 41 format, indicating they are seeing per cent of podcast listeners earn positive results.” over $75K and a survey from Edison Topping the iTunes sports research found as well as being well- podcast chart is football with paid, 61 per cent of US listeners the Peter Crouch Podcast (from were educated having completed at BBC 5 Live who host three of the least four years of college. top 10 spots). It seems the days As with any form of content of bedroom podcasters may be marketing, one of the core numbered with the mainstream challenges for podcasters and professionals such as BBC 5 live, brands is retaining authenticity. the Guardian, Eurosport and “People love podcasts because of Talksport dominating the top ten. the close relationship between the Rugby and Formula One make it podcaster and their audience and to the top ten, and other ‘star’ without this they will lose their names include Gary Lineker and wide appeal,” explains Rob John. Bradley Wiggins. The format works because it can Big brands, and mainstream engage a generation hungry for broadcasters are in on the act, content but short on time, who but the opportunities remain for can listen and work, or listen on innovative brands to reach their the go. And podcasts are thriving customers with tailored content. in niche areas where passion is a Podcasts can be platforms for focal point, a great example being innovation and diversity and sport. The engaging medium is thought leaders such as American- grabbing attention in an economy based Skye Pilsbury (inside.com/ that thrives on us being engaged, podcasting) predict more diversity and the Edison research also found as the medium matures, illustrated 85 per cent of people who listen to by shows such as the The Gay podcasts, listen to the end. Video Footballer’s Podcast (https:// It’s perfect timing to create your With the rise of Instagram TV and Facebook Live, video should also be a key part of your content offering. anchor.fm/tgfootballerspodcast) podcast. Tap into your audience launched in February 2019. passions, interview them directly, • By 2021, 82 per cent of consumer internet traffic will be video, according to a recent Cisco study. tell their story. And watch for new • Studies have found that just by including a video on your landing page, you can increase your conversion rate So why all the Twitter-style podcasts, news and by up to 80. excitement? snippets that can be called up on • 54 per cent of people want to see more video content from marketers. From the brand and marketing demand from Alexa, Google or • Adding a video to your email can increase your click-through rate by 200 to 300 per cent. perspective it’s worth noting that Siri in shows lasting less than five • According to research by Google a result of watching a branded video on their phone, 40 per cent went to the research has found podcasters are minutes all easily accessible on store, and 28 per cent made a purchase. high earners, and as mentioned smart speakers.

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RETAIL 43

ACTING ON IMPULSE IS SOMETHING YOU CAN INFLUENCE Paul Clapham looks at the ways you can boost your sales

verybody makes impulse are unused and which they are to get a result. First the product the in crowd. Tell customers and independents alike is paired purchases from time to considering throwing away. should be interesting, instantly which new product or old products: eggs and bacon, cheese time. It’s part of human Probably the classic impulse understandable and something favourite is flying off the shelves. and onions, tea and biscuits etc etc. Enature: ‘Ooh yes I fancy that and I purchase marketing strategy is customers can see as a virtuous It will drive yet more sales because This works in the booze aisle of fancy it right now’. Even the most Wrigley’s Spearmint Gum. The choice. Next create an air of people like having products that supermarkets with gin and tonic. buttoned-up of shoppers with product is available in just about urgency – only ‘five days left’, other customers like. It’s logical, By the way, the official name a detailed list is not immune to every retail outlet and it sells ‘when they’re gone they’re gone’. too: we use the same shop, we for this technique is transaction making the occasional impulse consistently well. I would guess (Personally I dislike this tactic, probably like the same products. marketing. purchase. For some people of (Wrigley’s wouldn’t tell me, so but it does work). OK some people always want to be Impulse purchase is to a large course it’s a problem, close to an I bet I’m right) that only a tiny Third run a promotional offer of different but the herd instinct is degree dependent on our fear of addiction like gambling. percentage of customers go into some sort – free, win or save help much stronger. missing out: there it is, product x, Can you build impulse purchase a shop with Wrigley’s on their close a sale and free is the strongest, Effective display is critical to better still at an attractive price, we into a marketing plan? It ought physical or mental shopping list. while win is weakest but all three increasing impulse purchase. Big like x and so does the whole family to be impossible. By definition The key to Wrigley’s success is techniques increase the perceived supermarket chains spend a lot let’s pile in and get some, right now. impulse purchases are unplanned, product location right next to the overall value of the purchase. of money getting display right. If we don’t it will all be gone and my so how can you aim to persuade a till in a dispenser small enough not Putting the product in a dump bin You don’t have their megabucks husband/wife/lover won’t talk to customer to buy what they had zero to discourage retailers from sitting gives the impression that it is ‘on budgets, but, happily, you don’t me for a week. thought of buying. But you can. it there, but generating good profits offer’ but it need not be. need them. Small impactful Incidentally, all of this thinking And there are lots of brands for year round (a big advertising Avoid the barriers to impulse changes typically produce better goes into overdrive at certain times which impulse purchase is central budget has done no harm either). buying. First customers have to results than big bold and bloody. of the year, Christmas being the to their marketing. Let’s just define an impulse be able to see the product, then One trick the supermarkets use classic but by no means unique That could well apply to you. purchase: when a customer buys they need to be able to pick it up. is to slow their customers down example. Anything related to British shoppers make £21.7 billion something they hadn’t planned to Once it’s in the customer’s hands by making floor tiles narrower in holiday times when ‘desirable’ worth of impulse purchases per get. It’s subtly different from seeing you’re nine parts home. If you have premium priced aisles – it makes becomes ‘essential’ will bring on annum. That equates to an average milk and realising you forgot to put highlighted a product as an impulse people feel they are rushing so impulsive buying traits. Please of £416 per adult. 62 per cent of it on your list. purchase it should be carefully they slow up and spend more time note that the marketing techniques consumers have items they wanted There are three key tactics for merchandised and most definitely looking at high end products which succeed at Christmas but admit they didn’t need and 71 driving impulse purchases and not on the bottom shelf. One impulse prompt that is often fail at other times when the per cent have items at home that you need two or three of them To quote Brian Ferry, I’m in with definitely underused, by multiples pressure is rather less. “ British shoppers make £21.7 billion worth of impulse purchases per annum ”

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MY SPORTING LIFE 45 It's just been downhill all the way

s Britain’s most famous UK skiers competing in the Winter and successful female Olympic skier Chemmy Alcott talks to Tony Olympics was unusual to say the Olympic ski-racer, least, Chemmy defied the odds and glamorousA media star and proud James about her career and life on the slopes pioneered a skiing movement that mother of two bouncing boys, it’s would inspire a new generation of probably fair to say that most of young sportswomen. Chemmy Alcott’s dreams have She competed in all five come true. disciplines - downhill, super G, Nowadays, the dynamic 36-year- giant slalom, slalom and combined old, forced by injury to retire from - and took part in seven FIS World international skiing, spends much Championships and four Winter of her time travelling the world, Olympics, was seven times British telling her story and inspiring National Overall Champion and the next generation to have the eight times Overall British Ladies confidence, through sport, to Champion. create their own dreams - and do At her peak Chemmy finished everything possible to achieve them. 11th in the 2006 Turin Olympics, “Sport changed my life,” the best result for a British woman Chemmy says. “A sport like ski- skier since 1968. racing teaches you so much. It’s She is the country’s only female not just about winning, but in order skier to ever win a run in a World to progress you must learn about Cup and reached a career high of losing, suffer the consequences of eighth in the world. injury and have the determination Looking back, Chemmy regards to pick yourself up and crack on. her performance at the 2014 “All the charities I’m involved Russian winter Olympics, at Sochi, with use sport to teach life-skills as her “proudest performance to youngsters and help protect and and greatest achievement.” She empower them.” finished 19th in the downhill Despite retiring in 2014, race after fighting her way back Chemmy has continued to push to fitness after a broken leg the herself to the limit, taking on previous August. massive challenges like the She said at the time: “After “World’s Toughest Ski Race” in breaking my leg I knew it had to Greenland, London’s 100-mile road be all about the Olympics. I was race and climbing Mt Kilimanjaro. no longer in a position to race in To date, her efforts have raised enough World Cups to improve my over £1 million for charity. world ranking so I put all my eggs in Married to former British one basket to do the Olympic thing. champion downhill skier, Dougie “In Sochi I threw myself down Crawford, Chemmy is an active presenter of Ski Sunday and a key Loren’s character in the 1961 film Zealand, joined the British junior that mountain with a confidence ambassador for several charities, figure in the BBC commentary El Cid. She grew up in Twickeham, alpine team in 1994 and was named I had managed to create from including Right To Play - which team at this year’s Pyeongchang started skiing on a family holiday in Sunday Times junior sportswoman absolutely nothing.” provides children in need with winter Olympics. “I competed in the France when she was 18 months old of the year in 1995. It was a sad day for British skiing educational games - Chemmy visits previous four and obviously it’s not and first raced when she was three. “For years I carried an X-ray of when in March, 2014, Chemmy under-developed countries, raising the same, but I really enjoyed passing “I was competing properly the injury so that if I was ever in an announced her retirement at 31 after money for conflict resolution and on my knowledge and feeling that I when I was eight. I would ski six accident the doctors would know the British Alpine Championships promoting sport and play to educate was still part of the Olympics.” times a week on dry slopes. I raced not to prise the vertebrae apart,” following a unique career spanning over a million children in some of In 2012, while still an every week growing up and that’s Chemmy says. “Somehow I seem to 23 years. Doctors had warned the world’s poorest communities. international ski-racer, she came why I won the World Children’s have lost it.” that further top-level skiing could We caught up with Chemmy on fifth in ITV’s Dancing on Ice, Olympics at 11. For some of my A talented tennis-player, she was seriously risk losing her leg. the road in Italy on her way to host shortly after an 80mph crash while peers it was their first race. also into cars, still holds an MSA “When you talk to past athletes a ski event in Alagna, only weeks training for a World Cup downhill “My dad was a rugby player and competition licence and has raced and you ask them how they knew it after the birth of her second son, race in Canada which left her with a mum’s a very good swimmer but at Silverstone. “At 17, I took a week was time to leave their sport, most Cooper. Her father-in-law was at 20cm-long pin in a badly fractured she retired from competitions off to learn to drive. I practised for of them say that if you’re honest the wheel and her mother-in-law leg. The break was so bad that bone after an injury in her early 20s,” four days and passed my test on with yourself you just know when had charge of Cooper and his two protruded into her ski boot. Chemmy says. “Her experiences the fifth. the right time is.” year-old brother Locki. “This is the Doctors weren’t too happy about helped me in my determination to “I was very much a tomboy But retirement hardly describes time you can do it, when they’re her going on the ice, but Chemmy get back to skiing even after I was back then. I thought mum was Chemmy and Dougie’s busy lives, little,” Chemmy says. had her way. “I think I was the only badly injured because she taught going to give me the family’s old which include running CDC “I’m so lucky to have amazing competitor in the show who was me that you only get one chance to yellow Metro as a present. Instead, Performance clubs for youngsters family support. I always thought less injured at the end than at the make a comeback.” she sent me to the Lucie Clayton to learn life skills through skiing I had a tough job being a ski-racer beginning,” she says. She learned that lesson early. At Charm Academy for a course on and it probably won’t be all that but I didn’t know how tough life “Taking part helped me recover 11 she broke her neck - the first of how to become a lady!” long before their youngsters have was until I became a mum. It’s the and get back to ski-ing and I loved nearly 50 injuries which dogged her Over the next few years, Chemmy their first sets of skis. most difficult thing I’ve ever done!” it, although it was hard work.” career - and needed two vertebrae became indisputably the best As Chemmy says: “With our Now a mainstay of BBC ski Chimene Alcott - soon to become fused together. Undeterred, she woman alpine ski-racer Britain genes, who knows how good they coverage, Chemmy is a main Chemmy - was named after Sophia spent the summer training in New had ever produced. At a time when might be?” “ In Sochi I threw myself down that mountain with a confidence I had managed to create from absolutely nothing. ” www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing An inspector calls

ven as a child, I sensed an men who drove a Ford Ka and lived documenting the depreciation on the oppressive gloom settling in Harlow New Town. stapling machine and wear and tear on the shop at this time "Don't wear your new watch," on the stockroom lino. Don't forget Eof year. It coincided with my dad advised my friend Harbottle, who the 40p for the sponge you use to piling up dog-eared petrol receipts once ran off with a tax inspector's moisten stamps. Keep it up and you (3s.6d. a gallon) on the office desk wife and was stung for a whopping should have them begging for mercy. and shuffling through a lot of tax bill the following month. His But don't overdo it. Take warning brown envelopes. main grievance was that he didn't from the experience of a friend, an The years may have passed, and get a rebate when the wife returned importer of Taiwan cricket bats, now I'm doing exactly what my dad to her husband. Icelandic skateboards and trainers used to do as the end of our tax year By now I had completely made from recycled motorbike tyres. comes round. forgotten that I hadn't actually done My pal was called at short My wife Doreen says that I look anything wrong. But then, you don't notice into the local tax inspector's even more depressed when doing need to. A computer in a shed in office on a wet Wednesday the accounts than he did - and with Norfolk picks out your name and middle-aged with a paunch and him a cup of tea and a jaffa cake. and asked:"Have you ever good reason, I might say. After all, the Revenue's hard-eyed special an unhealthy complexion who When he left an hour later after considered applying to the Charity I was actually done over by the compliance boys oil their thumb- explained that there was nothing eating most of the jaffa cakes, it Commissioners for a flag day?" Revenue and Customs last year and screws and stack your files into personal in the visit. was with a cheque for £1.20, half When he cautiously said that he - like getting married and riding a their Ford Ka. It seemed that self-employed the price of a box of pencils that I hadn't, the inspector replied:"It's horse and eating sushi - it's not an Nor was my accountant sports retailers were their most admitted to also using for pleasure - worth thinking about. You obviously experience I want to repeat. particularly reassuring. "Statistically tiresome customers. Over 40 per doing the Daily Mail crossword. run a non-profit-making charity." Of course, investigation of tax it's long overdue," he said hardly able cent had mistakes in their returns, The rest of the accounts , he had Having had his bit of fun, he then returns is the stuff of business to hide his excitement. "You've been and 35 per cent were late and the to admit, were fine. Actually they seized the books and found £10,000 folklore. Friends queued up to lucky." Oh yes? rest had disappeared, changed were excruciatingly deadly dull. of non-declared income in a building recount such stories as HMRC "The last time I had a client their names and were last heard That was always my dad's secret of society in the name of my friend's heavies putting a sweetshop owner investigated it took five years and of in Monrovia. getting a tax return accepted and Auntie Florence (deceased). into an armlock until he confessed cost him £50,000. I did advise you to "If you were a dentist or a thank goodness he passed it on. I suspect my accountant, sensing to eating a packet of jelly babies take out insurance, if you remember. taxidermist, for instance, we So present your expenses, down a nice little earner, was sorry to hear without deducting VAT. There were some very good deals probably wouldn't be here now," to the last 50p car parking ticket I'd escaped the Revenue's clutches There were tales of brave souls around at the time." Thanks, mate. he said. "The problem is that the and packet of elastic bands, in and is expecting better luck this who had paid Revenue fines in 2p They say that 90 per cent of computer works on the random such meticulous detail that the tax time, but I reckon I should be OK. coins delivered to the tax office in tax inspectors give the rest a bad probability theory." inspector will be bleeding from To be honest, dentistry is a lorries, and of broken marriages name, but as it happened, the chap I said it was a bit late to make a the eyes and ears by the time he's bit outside my comfort zone, but and suicide bids after hours of who came to see me seemed quite career change that afternoon but I'd finished with the file. there's a very reasonable online waterboarding in spotlit cellars by a decent bloke. He was small and try to do it by next year, and offered Have no pity when it comes to course on taxidermy.

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