CONCEPT PLAN JANUARY 2020 View of Grauman's (Now TCL) Chinese Theatre and the 16Th Annual Academy Awards Ceremony, 1944

Home , Capitol Records Building, El Capitan Theatre, Hollywood Masonic Temple, Hollywood Walk of Fame

WALK OF FAME

HOLLYWOOD WALK OF FAME MASTER PLAN CONCEPT PLAN JANUARY 2020 View of Grauman's (now TCL) Chinese Theatre and the 16th Annual Academy Awards ceremony, 1944. (Water and Power Associates) HOLLYWOOD 3 / 90 WALK OF FAME MASTER PLAN

City of Council District 13 Bureau of Street Lighting Council Member Mitch O’Farrell Eddie Chavez Los Angeles Dan Halden, Director, HEART of Hollywood Christine Peters, Policy Director Bureau of Street Services Craig Bullock, Planning Director Kevin Minne Sean Starkey, Hollywood Field Deputy Alexander Caiozzo

Bureau of Engineering Department of Transportation Gus B. Malkoun, Project Manager Bhuvan Bajaj Bill Lee, Senior Architect Neil Drucker, Program Manager Office of Historic Resources Lambert Giessinger

Focus Group Community Members Elvina Beck, Central Hollywood NC John Lyons, Community Member David Bolour, Community Member Christy McAvoy., Hollywood Heritage Anthony Conley, Hollywood Studio District NC Ana Martinez, Hollywood Chamber of Commerce Donelle Dadigan, Hollywood Historic Trust / Chamber Wally Moran, Community Member Brian Dyer, Hollywood Hills West NC Erin Penner, Hollywood United NC Det. Shannon Geaney, LAPD Katie Seymour, Community Member Rana Ghadban, Hollywood Chamber of Commerce Christi Van Cleve, Hollywood Historic Trust Kris Larson, Hollywood BID Sarah Zurell, Community Member

Project Gensler, Planning & Urban Design Sam Schwartz, Transportation Consultant Li Wen, Project Principal Joe Iacobucci, Principal Design Team Claudia Carol, Planning Director Christian Arkell, Senior Transportation Engineer Jaymes Dunsmore, Lead Planner JT Theeuwes, Senior Urban Designer Historic Resources Group, Historic Consultant Sara Jafarpour, Urban Designer Paul Travis, Principal Eric Wong, Design Strategist Studio-MLA, Landscape Design DCA, Civil Engineering Ben Feldmann, Principal Steve Cummins, Principal Christopher Herrera, Engineer Leland Saylor Associates, Cost Estimating Tommy Vest, Cost Estimator

Renderings by Shimahara Visual

HOLLYWOOD WALK OF FAME Concept Plan | January 2020 View looking west down the center of Hollywood Boulevard, with the Warner Bros. (Pacific) Theatre at the northeast corner of Hollywood and Wilcox is on the right, 1953. (Water and Power Associates) HOLLYWOOD 5 / 90 WALK OF FAME MASTER PLAN

Table of 00 Executive Summary 6 01 Introduction 11 Contents 1.1 Project Overview 12 1.2 Project Process 14 1.3 Project Principles 16 02 Planning Context 19 2.1 Overview 20 2.2 Hollywood Walk of Fame 22 2.3 Streetscape Elements 24 2.4 Access & Circulation 30 2.5 Parking 34 2.6 Historic Resources 38 03 Community Engagement 43 3.1 Overview 44 3.2 Outreach Events & Activities 46 04 Streetscape Concept 59 4.1 Overview 60 4.2 Concept Design Elements 64 4.3 Street Configuration 84 4.4 Sidewalk & Infrastructure Improvements 86 4.5 Operations & Maintenance 90

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Executive Project Overview Guiding Principles Planning Context The Hollywood Walk of Fame is a At the core of the Hollywood Walk The Walk of Fame today is a Summary Los Angeles landmark that attracts of Fame Concept Plan is a simple, but contested space, with insufficient millions of visitors from around the transformative idea: the street is for space for the millions of people who world every year. everyone. visit every year.

2020 will mark the 60th anniversary of the first star This idea is embedded in the principles identified by Seventy percent of the existing space along Hollywood ceremony. In recognition of this historic occasion, Hollywood stakeholders, which serve as the over-arching Boulevard is dedicated to vehicular use, with just thirty the City of Los Angeles has undertaken an ambitious goals for the project: percent available for everything else. Along the limited program to revitalize the Walk of Fame. existing sidewalk today, pedestrians, tourists, vendors, Create a place that celebrates the The Hollywood Walk of Fame Concept Plan is the first and performers compete for space with necessary unique identity of Hollywood. step in re-imagining the Walk of Fame for the twenty- infrastructure, including street furnishings, street first century. It establishes an aspirational vision for the lighting, landscaping, signage, bicycle parking, scooter Establish a forward-looking framework Walk of Fame and a clear, implementable framework for parking, as well as other authorized and unauthorized to address present-day challenges and future improvements. uses. Not surprisingly, the star attraction—the Walk of anticipate future needs. Fame—gets lost in the clutter. The project area includes the entire extent of the Hollywood Walk of Fame, comprising Hollywood Provide an exemplary experience for Boulevard from Gower Street to La Brea Avenue and pedestrians, bicyclists and transit Vine Street from Yucca Street to Sunset Boulevard. riders, and enhance safety for all. Community Engagement The Hollywood Walk of Fame Concept Plan is a Stakeholder and community engagement is an essential Catalyze economic development project of the City of Los Angeles, led by the Bureau of element of the planning process and served as the and investment. Engineering in partnership with Council District 13 and starting point for the development of the Concept Plan. Councilmember Mitch O’Farrell’s HEART of Hollywood In order to understand the perspective of Hollywood Provide spaces and amenities that initiative. stakeholders, a series of meetings was conducted with accommodate a range of activities. Design work is being led by Gensler, with support from residents, business owners, non-profit and community Sam Schwartz Transportation Consultants, DCA Civil organizations and relevant City staff. These work Protect and preserve valuable historic Engineering Group, Historic Resources Group, Studio- sessions engaged participants in a series of activities resources. MLA, and Leland Saylor Associates. leading to meaningful and actionable input. In addition, Together, these principles serve as the basis for the new a large Community Open House was held with over vision for Hollywood Boulevard, which is embodied in 100 participants. Feedback from the broader Hollywood this Concept Plan. community was solicited and received through on-line and in-person engagement.

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Artistic interpretation of design concept for illustration only.

Figure 0.1 Concept Plan Vision: Aerial View

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Concept Plan Vision The Hollywood Walk of Fame 4. Enhance Landscaping The Concept Plan would enhance landscaping and Concept Plan envisions the provide more shade with a new landscape design for transformation of Hollywood the Boulevard and new street trees to augment the Boulevard from a traffic artery to a existing tree canopy. place for people. 5. Celebrate Hollywood History & Identity The Concept Plan would celebrate Hollywood If implemented, the Concept Plan would provide history and identity by restoring the Walk of Fame, multiple benefits to the Hollywood community and the and incorporating new signage to highlight historic city as a whole. features. 6. Increase Safety & Accessibility for All Key elements of the Concept Plan include the The Concept Plan would enhance safety and following: accessibility with a variety of sidewalk, crosswalk, and intersection improvements. 7. Simplify Access & Parking 1. Provide More Space for People The Concept Plan would simplify access and parking The Concept Plan would flip the ratio of space for residents and visitors by creating new dedicated for people versus space for vehicles, more than rideshare pick-up and drop-off areas, providing doubling the amount of space available for residents centralized valet parking locations close to major and visitors by expanding the sidewalk and creating destinations, and improving access to off-street new event plazas. parking. 2. Activate the Street & Sidewalk 8. Improve Alternative Mobility Options The Concept Plan would activate the street and The Concept Plan would improve alternative sidewalk by providing space for a range of new mobility options that allow residents and visitors to amenities for residents and visitors, with places to access the Walk of Fame without driving, reducing eat, play, watch, perform, and rest. congestion, noise, and emissions. 3. Create a Cohesive Streetscape Design 9. Augment the Experience The Concept Plan would create a cohesive The Concept Plan could augment the Walk of Fame streetscape design through a contemporary experience with new lighting, technology, and a interpretation of Art Deco design, which has a visitor center. strong connection to Hollywood history and culture.

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Artistic interpretation of design concept for illustration only.

Figure 0.2 Concept Plan Vision: Sidewalk View

HOLLYWOOD WALK OF FAME Concept Plan | January 2020 View of Vine Street looking north across Hollywood Blvd, with the Capitol Records Building in the distance on the right, ca. 1950s. (Water and Power Associates) HOLLYWOOD 11 / 90 WALK OF FAME MASTER PLAN

Introduction

Project Overview Project Process Project Principles 12 / 90 1.0 INTRODUCTION HOLLYWOOD WALK OF FAME MASTER PLAN

1.1 Project Project Purpose & Overview Background The Hollywood Walk of Fame Concept Plan is the first step in re- imagining Hollywood Boulevard and the Walk of Fame for the twenty-first century.

Since February 9, 1960, when the first star awarded in a public ceremony was officially dedicated honoring actress Joanne Woodward, the Walk of Fame has grown to more than two thousand stars, celebrating honorees in five categories: Motion Pictures, Television, Recording, Radio, and Live Performance. Ground-breaking ceremony for the Walk of Fame (left). Actress Joanne Woodward was honored with the first star ceremony in 1960 (right). Over time, the Walk of Fame has fallen into disrepair and many visitors leave disappointed with their experience. that celebrates its past, looks towards the future, and The Concept Plan is a project of the City of Los Angeles, In addition to frayed sidewalks, worn landscaping, and restores its original vision of a place that “maintains led by the Bureau of Engineering in partnership with incongruous street furnishings, pedestrian overcrowding the glory of a community whose name means glamour Council District 13 and Councilmember Mitch O’Farrell’s and a disproportionate amount of space given to and excitement in the four corners of the world.” It HEART of Hollywood initiative. automobiles have contributed to a stale and uninspiring establishes an aspirational vision for the Walk of Fame, experience for residents and tourists alike. Design work is being led by Gensler, with support from and a clear, implementable framework, laying the Sam Schwartz Transportation Consultants, DCA Civil 2020 will mark the 60th anniversary of that first star foundation for future improvement work. Engineering Group, Historic Resources Group, Studio- ceremony and in recognition of this historic occasion, The project area includes the entire extent of the MLA, and Leland Saylor Associates. the City of Los Angeles has undertaken an ambitious Hollywood Walk of Fame, comprising Hollywood program to re-imagine and revitalize the Walk of Fame. Boulevard from Gower Street to La Brea Avenue and The purpose of the Hollywood Walk of Fame Concept Vine Street from Yucca Street to Sunset Boulevard, as Plan is to develop a new vision for the Walk of Fame, shown in Figure 1.1 on page 13.

HOLLYWOOD WALK OF FAME Concept Plan | January 2020 Selected features shown for reference only. HOLLYWOOD WALK OF FAME MASTER PLAN

LA BREA

Hollywood Roosevelt Hotel Concept Plan | January 2020 January | Plan Concept HOLLYWOOD WALK FAME OF

TCL Chinese Theatre HOLLYWOOD /HIGHLAND El Capitan Theatre Dolby Theatre

HIGHLAND

Egyptian Theatre Figure 1.1 Figure HOLLYWOOD BLVD Project Study Area Project

Pacic Theatre

CAHUENGA YUCCA

The Montalbán Theatre VINE HOLLYWOOD /VINE SUNSET Capitol Records Bldg

Hollywood Pantages Theatre 0´ 1” =500’@11”x17” 5´500´ 250´ 1.0

INTRODUCTION Fonda Theatre

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1.2 Project Overview The planning process for this first phase of work, one lane of traffic in each direction on Hollywood Phase 1-D: Concept Plan Process Concept Design, was organized in four sub-phases, Blvd is potentially feasible due to (1) excess capacity The draft Concept Plan was presented to the Project with input from City staff and community stakeholders on Sunset Blvd and (2) the limited network function of Focus Group on September 25, 2019. Focus Group throughout. Hollywood Boulevard. members review the plan and feedback to the Project Phase 1-A: Project Kick-Off and Visioning The analysis findings were documented in a report Design team. A summary of that meeting is included in The planning process began with a Kick-Off Meeting submitted by the Project Design Team to the Bureau of Chapter 3 of this document. with City leaders, staff and community stakeholders. The Engineering and Council District 13 on July 26, 2019, and Based on the feedback provided, the Project Design Project Design Team gathered project data and materials are summarized in Chapter 2 of this document. Team refined the design concepts and developed this as the basis for the planning process. The Existing Conditions Analysis, with the planning Concept Plan, which was presented to the Cultural As part of this phase, the Project Design Team, led principles describing the over-arching project objectives, Heritage Commission on December 5, 2019. by Gensler, held initial Focus Group Meetings with formed the basis for the development of concept design Future Phases 2-7 options in Phase 1-C. key stakeholders, in coordination with the Bureau of Future phases will include Schematic Design (Phase Engineering and Council District 13. A summary of these Phase 1-C: Draft Concept Plan 2), Design Development (Phase 3), Construction meetings is included in Chapter 3 of this document. Following the Existing Conditions Analysis, the Project Documentation (Phase 4), BID and Award (Phase 5), Phase 1-B: Existing Conditions Analysis Design Team developed initial Concept Design Options, Construction (Phase 6) and Post Construction (Phase 7). Beginning with an initial site visit, the Project Design which were presented to the Project Focus Group and Team researched and reviewed of the existing physical the broader community. A summary of these meetings conditions and planning issues. As part of this analysis, is included in Chapter 3 of this document. DCA Civil Engineering Group completed a Streetscape The Concept Design Options were refined and Condition Assessment, documenting damage to the developed into a consolidated Design Concept by the curb and sidewalk as well as the condition of all star Project Design Team based on the stakeholder and panels along the Walk of Fame. community feedback received. The Design Concept was Additionally, as part of this analysis Sam Schwartz documented in a the draft version of this document Transportation Consultants completed a Traffic & submitted by the Project Design Team to the Bureau Circulation Assessment, which concluded that removing of Engineering and Council District 13 on September 4, 2019.

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Figure 1.2 Planning Process

CITY CITY CITY REVIEW REVIEW REVIEW

FUTURE PROJECT EXISTING CONDITIONS DRAFT CONCEPT

KICK-OFF & OPPORTUNITIES CONCEPT PLAN PLAN PHASES ANALYSIS [PHASES 2-7] [PHASE 1-A] [PHASE 1-B] [PHASE 1-C] [PHASE 1-D]

1 Project Start Up Streetscape Condition 2 3 Evaluate Concept Design Project Team Meetings Schematic Design Assessment Options & Develop Consolidated Concept Review Existing Documents Traffic & Circulation Concept Plan Design Development Assessment Project Team Meetings Project Team Meetings Cost Estimate Project Team Meetings Coordination with Environmental Review Coordination with City Departments City Departments Coordination with Presentation to Cultural City Departments Heritage Commission Construction DRAFT DRAFT Draft Concept Plan Documentation Focus Group Meeting 1 Existing Conditions Analysis City Review Phase 1 Report Focus Group Meeting 3 & Approval Construction 1 Develop Concept Design 2 3 Options Phase 1 Opens

Focus Group Meeting 2 = Completed Community Open House Note: Simplified project process diagram. Not all phases/tasks shown.

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1.3 Project Principle 1 Principle 2 Principle 3 Principles

(Photo: Sean Pavone / Alamy Stock Photo) Create a place that Establish a forward-looking Provide an exemplary celebrates the unique framework to address experience for pedestrians, identity of Hollywood. present-day challenges and bicyclists and transit riders, anticipate future needs. and enhance safety for all.

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Principle 4 Principle 5 Principle 6

(Photo: Urbanize LA) Catalyze economic Provide spaces and amenities Protect and preserve valuable development and that accommodate a range historic resources. investment. of activities.

HOLLYWOOD WALK OF FAME Concept Plan | January 2020 View of Hollywood Blvd. at Highland Ave. looking west, with the Roosevelt Hotel in the distance on the left, 1951. (Water and Power Associates) HOLLYWOOD 19 / 90 WALK OF FAME MASTER PLAN

Planning Context

Overview Hollywood Walk of Fame Streetscape Elements Access & Circulation Parking Historic Resources 20 / 90 2.0 PLANNING CONTEXT HOLLYWOOD WALK OF FAME MASTER PLAN

2.1 Overview Hollywood Boulevard Figure 2.1 Hollywood Boulevard (Typical Section) Today 70% Vehicular 30% Pedestrian Hollywood Boulevard today is a contested space, with insufficient space for the millions of people who visit every year.

Seventy percent of the existing space is dedicated to vehicular use, including two lanes of on-street parking, two vehicular travel lanes in each direction, and a center 15’ 7.5’ 12.5’ 10’ 10’ 10’ 12.5’ 15’7.5’ turn lane, as shown in Figure 2.1. Just thirty percent of the existing space is available P P for non-vehicular uses. Pedestrians, tourists, vendors, and performers compete for space with necessary infrastructure, along with street furnishings, street 100’ lighting, landscaping, signage, bicycle parking, scooter parking, as well as other authorized and unauthorized uses. Not surprisingly, the star attraction—the Walk of Fame—gets lost in the clutter.

HOLLYWOOD WALK OF FAME Concept Plan | January 2020 HOLLYWOOD WALK OF FAME MASTER PLAN

LA BREA 15-N 15-S

SYCAMORE 14-N 14-S

ORANGE

Concept Plan | January 2020 January | Plan Concept HOLLYWOOD WALK FAME OF ORANGE 13-N 13-S

HIGHLAND 12-N Figure 2.2 Figure 12-S

MCCADDEN

MCCADDEN 11-N 11-S Project Study Area, With Blocks Numbered LAS PALMAS 10-S 10-N

CHEROKEE CHEROKEE HOLLYWOOD 9-N 9-S

WHITLEY 8-N

SCHRADER

HUDSON 7-S 7-N

WILCOX 6-N 6-S

CAHUENGA 5-N 5-S

IVAR 4-N 4-S

18-W 17-W 16-W

VINE SUNSET SELMA YUCCA 18-E 17-E 16-E 3-N 3-S

ARGYLE 0´ 1” =500’@11”x17” 2-N 2-S 2.0

5´500´ 250´ PLANNING CONTEXT PLANNING

EL CENTRO 1-N 1-S

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2.2 Hollywood Overview The Walk of Fame, embedded in the public sidewalks Walk of along Hollywood Boulevard and Vine Street, is a monument to various achievements in the entertainment industry. Conceptualized in the early Fame 1950s, the Walk of Fame was originally intended to help revitalize the then-deteriorating neighborhood surrounding Hollywood Boulevard. On February 9, 1960, the first star awarded in a public ceremony was officially dedicated, honoring motion picture actress Joanne Woodward. Since then, over two thousand stars have been awarded, celebrating honorees in five categories: Motion Pictures, Television, Recording, Radio, and Live Performance. The Walk of Fame consists of three 36 x 36” black terrazzo squares separated by 1/8” zinc divider strips. Star panels, featuring coral-colored terrazzo stars with brass lettering and plaques, are located in the center of these three squares, with a square of black terrazzo separating each star panel. A second row of star panels, located on the interior side closer to the building face has been added in some locations. The terrazzo typically continues beyond these squares to the building faces and the existing street curb, as shown in Figure 2.3. The Walk of Fame is administered by the Hollywood Chamber of Commerce and maintained by the Hollywood Historic Trust on behalf of the City of Los Angeles. The Walk of Fame Committee, comprised of five members representing each of the five categories of entertainment and a chairperson, reviews nominations and selects the honorees. Once a star is added, it becomes part of the historic fabric of the Walk of Fame and cannot be removed. On October 1, 2019, actor, director and producer Tyler Perry, was honored with the Tyler Perry (front row, center) was honored with the 2,675th star, while Councilmember Mitch O’Farrell (front row, left) and Hollywood 2,675th star. Chamber of Commerce President Rana Ghadban (front row, right) watch. Also pictured (back row (front row, left to right) Sarah Zurell, Donelle Dadigan, Idris Elba, Crystal Fox and Kerry Washington (Getty Images North America).

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Figure 2.3 Existing Walk of Fame (Typical) Star Condition Assessment EXISTING EXISTING ASPHALT TERRAZZO As part of this project, the existing Walk of Fame star panels were evaluated and assigned one of five ratings based on the observed condition: Excellent No damage was observed and no repair is needed. Approximately 60% of the existing stars are rated 'Excellent.' Good Minor cracking or deterioration was observed, but no repair is recommended. Approximately 30% of the existing stars are rated 'Good.' Fair Larger cracking was observed and/or pieces of star are missing; repair is recommended for stars rated 'Fair.' Approximately 5% of the existing stars are rated 'Fair.' Poor Large cracks were observed and/or portions of star or surrounding square are up-heaved. Stars rated 'Poor' are the highest priority for repair. Approximately 2% of the existing stars are rated 'Poor.' Relocation Required Stars located in curb ramps or driveways are required to be relocated when these areas are repaired or upgraded. Approximately 3% of the existing stars may require relocation.

Note: Not to scale.. EXISTING CURB TURN LANE 1 LANE 2 PARKING TERRAZZO TURN LANE 1 PROTECT MOBILITY SURFACE SURFACE TERRAZZO B A AMENITIES UTILITIES WALK OF FAME

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2.3 Streetscape Overview Figure 2.4 Existing Streetscape Clutter Hollywood Boulevard today is characterized by Elements a streetscape cluttered with furnishings, lighting, landscaping, and signage from various improvement projects over the decades. While recent additions, such as new streetlights in 2005 and signage in 2019, are welcome improvements, older lights and signage from previous improvements projects remain in many places. Combined with the numerous types of street furnishings, the end result is a lack of aesthetic consistency along the boulevard.

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Figure 2.5 Existing Street Furnishings Street Furnishings

Hollywood Boulevard today features a variety of benches, trash receptacles, bike racks and other street furnishings that are inconsistent and contribute to the cluttered aesthetic. The existing standard for the tree wells along the Walk of Fame consists of two rows of small granite blocks at the perimeter of the tree well with decomposed granite located within the tree well. This creates a change in elevation between the sidewalk and the interior of the tree well, which presents a tripping hazard—especially on a crowded sidewalk with visitors taking photographs.

Benches

Trash Receptacles

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Street Lighting Figure 2.6 Existing Street Lighting

Hollywood Boulevard features historic-inspired streetlights, designed to look like the ones that lined the street during its heyday in the 1930s. The new streetlights, installed in 2005, have teardrop heads on two arms at the top, providing light to the roadway, with an additional arm and light hanging over the sidewalk, as shown in Figure 2.6. In addition, there are a number of other lights along the Boulevard, including fixtures designed to look like film set lights and searchlights. These other lights, believed to be installed as part of a CRA/LA improvement project in the 1990s, are no longer functional.

Street Lights

“Film Set” Lights “Searchlight” Lights

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Figure 2.7 Existing Street Trees Street Trees

Hollywood Boulevard today features four types of street trees. These include two types of shade trees, the evergreen Indian Laurel Fig (Ficus microcarpa), and the deciduous Blue Jacaranda (Jacaranda mimosifolia), noted for their iconic blue-purple flowers, as well as two types of palms. The most common tree along the boulevard is the towering Mexican Fan Palm (Washingtonia robusta). Over 200 Mexican Fan Palms line the Walk of Fame (including those along Vine Street), while Canary Island Date Palms (Phoenix canariensis) mark the intersections of Highland Avenue and Vine Street. Over time and for various reasons, many of these existing palm trees along Hollywood Boulevard have been removed. Ficus trees are evergreen trees native to Southeast Asia that grow quickly and provide abundant shade. They are also notoriously root-invasive. The roots frequently destroy adjacent sidewalks and create pedestrian Indian Laurel Fig, Ficus microcarpa Blue Jacaranda, Jacaranda mimosifolia hazards. The City of Los Angeles has spent tens of millions of dollars in sidewalk repair and related litigation due to the destructive power of ficus roots. Jacaranda trees are iconic due to their abundant seasonal purple flowers. They are also fast growing and require little water, but as a result their branches are soft and their wood is easily damaged. They also often require pruning, that, when not done, can leave the trees unhealthy and with an unattractive, bedraggled appearance. The flowers also tend to pose a slip hazard on smoother wet surfaces (such as a terrazzo sidewalk). Many tree wells sit empty and are in need of new trees.

Mexican Fan Palm, Washingtonia robusta Canary Island Date Palm, Phoenix canariensis

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Signage & Wayfinding Figure 2.8 Existing Signage

For years, multiple government agencies and community stakeholders have added signage and wayfinding along Hollywood Boulevard in an ad hoc fashion. The result is a chaotic streetscape, visual clutter, and a lack of a cohesive design aesthetic. Recently, Councilmember Mitch O’Farrell, in partnership with the Hollywood BID and local stakeholders, has taken the lead in developing a comprehensive wayfinding signage program for the historic core of Hollywood. The first phase, which included 79 Art Deco-inspired signs geared toward pedestrians, as shown in Figure 2.9 on page 29, was installed in Spring 2019. Subsequent phases will include new dynamic messaging signs at gateways to Hollywood, as well as digital occupancy signs at three area parking garages.

Informational / Wayfinding Signage Parking Directional Signage

Historic Signage

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Figure 2.9 New Signage

Pedestrian Directional Signage and Map Parking Directional Signage (Hunt Design / Matt Givot Photography) (Hunt Design / Matt Givot Photography)

Pedestrian Directional Signage and Map Pedestrian Directional Signage Parking Directional Signage (Hunt Design / Matt Givot Photography) (Hunt Design / Matt Givot Photography) (Hunt Design / Matt Givot Photography)

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2.4 Access & Overview Hollywood Boulevard is a multi-modal corridor serving the Hollywood and Vine Station (completed in 1999) Network,” as shown in Figure 2.12 on page 33. The Circulation motorists, transit users, bicyclists, scooters, skaters, and and Hollywood and Highland Station (completed in Backbone Network defines major routes through the pedestrians. 2000). These two stations, which are part of LA Metro’s city to help cyclists efficiently get from one place to Traffic Capacity & Volume regional transit network, have a daily ridership of another and constitutes the core network from which approximately 150,000 boardings. neighborhood bike lanes, trails and other infrastructure Currently, Hollywood Boulevard has two vehicular lanes radiate. The LA 2010 Bicycle Plan “represents a new in each direction with a dedicated center turn lane, Ten bus routes currently serve Hollywood Boulevard, as shown in Figure 2.11 on page 32. LA Metro Rapid Bus commitment by Los Angeles to complete streets. It is providing a notional capacity of 1,600 vehicles per hour part of a move away from the auto-centric approach in each direction. Existing peak hour, peak direction route 780 and local route 217 provide service along the length of the Boulevard through the project area, while of the past, and toward a sustainable transportation traffic volume ranges from 912 to 1,425 vehicles per system - a system which supports motor vehicle use, hour, as shown in Figure 2.10. local routes 180, 181, 210, 212, 213, 222, and 237 provide service from Hollywood to various location in across the but also enables the use of streets by other modes, such Transit Access city. as bicycling, walking, and transit, and acknowledges the use of streets for other purposes, such as recreation, Transit service along Hollywood Boulevard is provided Bicycle Access by the Los Angeles County Metropolitan Transportation retail and public gatherings.” Authority (LA Metro) and the City of Los Angeles The City of Los Angeles 2010 Bicycle Plan designates Department of Transportation (LADOT). Hollywood Boulevard and Vine Street in the project area as part of the City’s future “Backbone Bikeway Two LA Metro subway stations serve the project area:

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1,126 (AM) 1,425 (AM) 1,217 (AM) 479479 (PM) 680680 (PM) 808808 (PM) LA BREA LA HIGHLAND CAHUENGA VINE GOWER HOLLYWOOD BLVD 1 3 4 2 CAPACITY: 1,600 (EACH DIRECTION) 712 (AM) 573 (AM) 567 (AM) 1,0071,007 (PM) 912912 (PM) 1,1501,150 (PM)

TRAFFIC

1 Location of Traﬃc Count

1,126 (AM) 479479 (PM) Westbound AM/PM Traﬃc (Vehicles per Hour)

573 (AM) 912912 (PM) Eastboud AM/PM Traﬃc (Vehicles per Hour)

1” = 500’ @ 11” x 17” Source: 2015 Iteris Study provided by LADOT. Figure 2.10 Existing Traffic Volume 0´ 250´ 500´

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222

210 TO DASH NORTH HOLLYWOOD

222 YUCCA

237 210 210 222

HOLLYWOOD / HIGHLAND

LA BREA LA SYCAMORE ORANGE 222 HIGHLAND MCCADDEN PALMAS LAS CHEROKEE WHITLEY HUDSON WILCOX CAHUENGA 222 IVAR VINE ARGYLE GOWER 780 780 217 217 212 312 210

ORANGE HOLLYWOOD / TO DOWNTOWN CHEROKEE SCHRADER EL CENTRO EL MCCADDEN VINE 212 312 222 237

SELMA

TRANSIT 210

Metro Red Line Subway Station 000 Bus Line # Metro Red Line Subway 302 SUNSET 2 Metro Rapid Bus Metro Local Bus LADOT Dash Hollywood

1” = 500’ @ 11” x 17” Sources: Los Angeles County Metropolitan Transportation Authority; City of Los Angeles, Department of Transportation. Figure 2.11 Existing Public Transit Network 0´ 250´ 500´

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YUCCA LA BREA LA SYCAMORE ORANGE HIGHLAND MCCADDEN PALMAS LAS CHEROKEE WHITLEY HUDSON WILCOX CAHUENGA IVAR VINE ARGYLE GOWER ORANGE CHEROKEE SCHRADER EL CENTRO EL MCCADDEN

SELMA

BICYCLE NETWORK Backbone Bikeway Network / Existing Bike Lanes Backbone Bikeway Network / Planned Bike Lanes SUNSET Neighborhood Bikeway Network / Existing Bike-Friendly Street Neighborhood Bikeway Network / Planned Bike-Friendly Street

1” = 500’ @ 11” x 17” Source: City of Los Angeles Bicycle Master Plan. Figure 2.12 Existing and Planned Bicycle Network 0´ 250´ 500´

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2.5 Parking Overview Currently, there are over 8,600 publicly-accessible On-Street Parking Off-Street Parking parking spaces within one block of Hollywood On-street, metered parking is provided along Off-street parking is provided in four LADOT facilities Boulevard. This includes: approximately one third of the curb length along the as well as multiple privately-owned, publicly-accessible • Approximately 180 on-street parking spaces Walk of Fame as shown in Figure 2.13. On-street parking parking lots and garages, as shown in Figure 2.14. • Approximately 4,000 publicly-owned off-street is managed by LADOT as part of the LA Express Park Existing off-street parking is under-utilized: a parking spaces program. As part of that program, multi-space pay comprehensive parking study completed in 2014 station kiosks were recently installed, replacing the concluded “Hollywood does not have a parking • Approximately 4,400 privately-owned, publicly- existing single space meters. accessible off-street parking spaces shortage” and determined that existing off-street parking An inventory of on-street parking spaces is provided in supply is not fully utilized. Figure 2.15 on page 36. Parking Area No Parking Bus ZoneAn inventory of Taxi off-street parking spaces is provided in Figure 2.15 on page 36. Figure 2.13Parking Existing Area Curb Utilization No Parking Bus Zone Taxi Parking34.2% Area No Parking37.3% 5.2%Bus 22.9% Zone< Taxi0.01%

34.2% 4716 ft 37.3%5134 ft 5.2%724 22.9%ft 3159<0.01% ft 40 ft

4716 ft 34.2% 5134 ft 37.3%724 ft 5.2% 3159 ft 22.9% 40 ft <0.01%

4716 ft 5134 ft 724 ft 3159 ft 40 ft Vine Street

Vine Street Hollywood Blvd Vine Street

Hollywood Blvd Hollywood Blvd

Source: Hollywood Blvd. striping plans provided by LADOT.

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Parking Study Area

YUCCA

LADOT CHEROKEE GARAGE LADOT P HOLLYWOOD & HIGHLAND GARAGE P 65 P P 70 P 3,021 300 P P P 386 P P P P 160 20 165 120 77 196 P P 569 500 95 LA BREA LA SYCAMORE ORANGE HIGHLAND MCCADDEN PALMAS LAS CHEROKEE WHITLEY HUDSON WILCOX CAHUENGA IVAR VINE ARGYLE GOWER

P P LADOT P 156 200 WILCOX LOT LADOT P 112 P HOLLYWOOD & VINE ORANGE P 84 P 149 P 39 GARAGE P P P P P 130

27 CHEROKEE SCHRADER EL CENTRO EL 340 45 414 280 MCCADDEN 130 P 457 P P P 40 55 52 SELMA

PARKING

P Publicly-Owned Parking Facility 4,013 P Privately-Owned, Publicly-Accessible Parking Facility 4,441 SUNSET TOTAL OFF-STREET PARKING SPACES 8,454 Below-Grade Parking Structure 4,806 Above-Grade Parking Structure 1,993 Surface Parking Lot 1,655

1” = 500’ @ 11” x 17” Sources: LADOT (http://parkinginla.lacity.org/); Parkopedia (https://en.parkopedia.com/parking/hollywood/). Figure 2.14 Existing Parking (Within One Block of Hollywood Blvd) 0´ 250´ 500´

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Figure 2.15 Parking Inventory

Block Name Operator Public/Private Facility Type Address Public Pedestrian Commercial Public Private Total Spaces On-Street Loading Loading Off-Street Off-Street 01-N Hollywood Blvd On-Street Parking N/A Public On-Street Gower to El Centro 6 Spaces 0 Spaces 0 Spaces 6 Spaces 01-S Hollywood Blvd On-Street Parking N/A Public On-Street Gower to El Centro 3 Spaces 2 Spaces 0 Spaces 5 Spaces 01-S 6104 Hollywood Blvd Lot Safety Park Private Surface Lot 6104 Hollywood Blvd 112 Spaces 112 Spaces 02-N Eastown Garage Lanier Parking Solutions Private Underground 6201 Hollywood Blvd 569 Spaces 569 Spaces 02-N Hollywood Blvd On-Street Parking N/A Public On-Street El Centro to Argyle 6 Spaces 0 Spaces 0 Spaces 6 Spaces 02-S Hollywood Blvd On-Street Parking N/A Public On-Street El Centro to Argyle 6 Spaces 0 Spaces 0 Spaces 6 Spaces 03-N Hollywood Blvd On-Street Parking N/A Public On-Street Argyle to Vine 3 Spaces 6 Spaces 0 Spaces 9 Spaces 03-N 1731 Argyle Ave Lot Grant Parking Private Surface Lot 1731 Argyle Ave 20 Spaces 20 Spaces 03-N 1721 Vine St Lot Proper Parking Private Surface Lot 1721 Vine St 70 Spaces 70 Spaces 03-S Hollywood Blvd On-Street Parking N/A Public On-Street Argyle to Vine 0 Spaces 2 Spaces 0 Spaces 2 Spaces 04-N Hollywood Blvd On-Street Parking N/A Public On-Street Vine to Ivar 1 Spaces 3 Spaces 0 Spaces 4 Spaces 04-S Hollywood Blvd On-Street Parking N/A Public On-Street Vine to Ivar 8 Spaces 0 Spaces 0 Spaces 8 Spaces 04-S Vine & Hollywood Garage (LADOT #702) Public Structure 1625 N Vine St 457 Spaces 457 Spaces 05-N Hollywood Blvd On-Street Parking N/A Public On-Street Ivar to Cahuenga 5 Spaces 0 Spaces 0 Spaces 5 Spaces 05-N 1726 N Cahuenga Blvd Lot Star Parking Private Surface Lot 1726 N Cahuenga Blvd 65 Spaces 65 Spaces 05-S Hollywood Blvd On-Street Parking N/A Public On-Street Ivar to Cahuenga 4 Spaces 0 Spaces 0 Spaces 4 Spaces 05-S Cosmo Lofts Lot Private Surface Lot 1609 Cosmo St 40 Spaces 40 Spaces 06-N Hollywood Blvd On-Street Parking N/A Public On-Street Cahuenga to Wilcox 10 Spaces 0 Spaces 0 Spaces 10 Spaces 06-N 1715 N Cahuenga Blvd Lot LAZ Parking Limited Private Surface Lot 1715 N Cahuenga Blvd 160 Spaces 160 Spaces 06-S Hollywood Blvd On-Street Parking N/A Public On-Street Cahuenga to Wilcox 6 Spaces 0 Spaces 3 Spaces 9 Spaces 06-S 1632 Wilcox Ave Lot Private Surface Lot 1632 Wilcox Ave 130 Spaces 130 Spaces 06-S 1637 N Cahuenga Blvd Lot Hollywood Parking Private Surface Lot 1637 N Cahuenga Blvd 39 Spaces 39 Spaces 07-N Hollywood Blvd On-Street Parking N/A Public On-Street Wilcox to Hudson 6 Spaces 0 Spaces 2 Spaces 8 Spaces 07-N 1715 N Wilcox Ave Lot CarPark, Inc. Private Surface Lot 1715 N Wilcox Ave 77 Spaces 77 Spaces 07-S Hollywood Blvd On-Street Parking N/A Public On-Street Wilcox to Schrader 3 Spaces 0 Spaces 0 Spaces 3 Spaces 07-S Wilcox Parking Lot (LADOT #742) Modern Parking, Inc. Public Surface Lot 1637 N Wilcox Ave 149 Spaces 149 Spaces 07-S Hollywood YMCA Private Surface Lot 6543 Selma Ave 52 Spaces 52 Spaces 08-N Hollywood Blvd On-Street Parking N/A Public On-Street Hudson to Whitney 2 Spaces 3 Spaces 2 Spaces 7 Spaces 08-N 1716 Whitley Ave Private Surface Lot 1716 Whitley Ave 120 Spaces 120 Spaces 09-N Hollywood Blvd On-Street Parking N/A Public On-Street Whitney to Cherokee 3 Spaces 0 Spaces 1 Spaces 4 Spaces 09-N Cherokee Garage (LADOT #670) Modern Parking, Inc. Public Structure 1710 Cherokee Ave 386 Spaces 386 Spaces 09-S Hollywood Blvd On-Street Parking N/A Public On-Street Schrader to Cherokee 12 Spaces 0 Spaces 1 Spaces 13 Spaces

Sources: City of Los Angeles, Department of Transportation (http://parkinginla.lacity.org/); Parkopedia (https://en.parkopedia.com/parking/hollywood/).

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Block Name Operator Public/Private Facility Type Address Public Pedestrian Commercial Public Private Total Spaces On-Street Loading Loading Off-Street Off-Street 09-S 1639 Schrader Blvd Lot CarPark, Inc. Private Surface Lot 1639 Schrader Blvd 84 Spaces 84 Spaces 10-N Hollywood Blvd On-Street Parking N/A Public On-Street Cherokee to Las Palmas 4 Spaces 0 Spaces 0 Spaces 4 Spaces 10-S Hollywood Blvd On-Street Parking N/A Public On-Street Cherokee to Las Palmas 8 Spaces 0 Spaces 1 Spaces 9 Spaces 10-S Classic Parking: 1634 N Las Palmas Ave Classic Parking Private Surface Lot 1634 N Las Palmas Ave 130 Spaces 130 Spaces 11-N Hollywood Blvd On-Street Parking N/A Public On-Street Las Palmas to McCadden 0 Spaces 1 Spaces 0 Spaces 1 Spaces 11-N Las Palmas Garage CarPark, Inc. Private Structure 1721 N Las Palmas Ave 165 Spaces 165 Spaces 11-S Hollywood Blvd On-Street Parking N/A Public On-Street Las Palmas to McCadden 1 Spaces 0 Spaces 0 Spaces 1 Spaces 11-S Classic Parking: 1609 N Las Palmas Ave Classic Parking Private Surface Lot 1609 N Las Palmas Ave 55 Spaces 55 Spaces 12-N Hollywood Blvd On-Street Parking N/A Public On-Street McCadden to Highland 0 Spaces 2 Spaces 1 Spaces 3 Spaces 12-N McCadden Garage CarPark, Inc. Private Underground 1724 N Highland Ave 300 Spaces 300 Spaces 12-S Hollywood Blvd On-Street Parking N/A Public On-Street McCadden to Highland 0 Spaces 0 Spaces 0 Spaces 0 Spaces 12-S 1648 N Highland Ave Lot West Coast Parking Private Structure 1648 N Highland Ave 27 Spaces 27 Spaces Systems, Inc. 13-N Hollywood Blvd On-Street Parking N/A Public On-Street Highland to Orange 0 Spaces 10 Spaces 0 Spaces 10 Spaces 13-N Hollywood & Highland Garage SP Plus Corporation Public Underground 6801 Hollywood Blvd 3,021 Spaces 3,021 Spaces (LADOT #745) 13-N 6933 Hollywood Blvd Garage Valet Parking Service Private Underground 6933 Hollywood Blvd 95 Spaces 95 Spaces 13-S Hollywood Blvd On-Street Parking N/A Public On-Street Highland to Orange 0 Spaces 7 Spaces 0 Spaces 7 Spaces 13-S Hollywood Center Garage LAZ Parking Limited Private Structure 6922 Hollywood Blvd 414 Spaces 414 Spaces 13-S 6831 Hawthorn Ave Lot California Parking Private Surface Lot 6831 Hawthorn Ave 280 Spaces 280 Spaces Systems, Inc. 14-N Hollywood Blvd On-Street Parking N/A Public On-Street Orange to Sycamore 0 Spaces 10 Spaces 0 Spaces 10 Spaces 14-N Hollywood Galaxy SP Plus Corporation Private Underground 7021 Hollywood Blvd 500 Spaces 500 Spaces 14-S Hollywood Blvd On-Street Parking N/A Public On-Street Orange to Sycamore 0 Spaces 6 Spaces 1 Spaces 7 Spaces 14-S 1670 N Sycamore Ave Garage California Parking Private Underground 1670 N Sycamore Ave 200 Spaces 200 Spaces Systems, Inc. 14-S The Hollywood Roosevelt Hotel N/A Private Lot-Valet 7000 Hollywood Blvd 45 Spaces 45 Spaces 15-N Hollywood Blvd On-Street Parking N/A Public On-Street Sycamore to La Brea 10 Spaces 1 Spaces 0 Spaces 11 Spaces 15-N 7083 Hollywood Blvd Garage LAZ Parking Limited Private Structure 7083 Hollywood Blvd 196 Spaces 196 Spaces 15-S Hollywood Blvd On-Street Parking N/A Public On-Street Sycamore to La Brea 7 Spaces 0 Spaces 0 Spaces 7 Spaces 15-S 7080 Hollywood Blvd Garage SP Plus Corporation Private Structure 7080 Hollywood Blvd 340 Spaces 340 Spaces 15-S 7060 Hollywood Blvd Garage Parking Concepts, Inc. Private Underground 7060 Hollywood Blvd 156 Spaces 156 Spaces Total 114 Spaces 53 Spaces 12 Spaces 4,013 Spaces 4,441 Spaces 8,633 Spaces

Sources: City of Los Angeles, Department of Transportation (http://parkinginla.lacity.org/); Parkopedia (https://en.parkopedia.com/parking/hollywood/).

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2.6 Historic Overview Hollywood Boulevard and the Walk of Fame are According to Hollywood Heritage, the Hollywood Resources designated historic landmarks. Boulevard Commercial and Entertainment District is one The Walk of Fame, comprised of the terrazzo sidewalk of the most significant historic districts in the country: and stars along Hollywood Blvd. from Gower Street “Its buildings tell the story of Hollywood’s famous ‘main to La Brea Ave. and along Vine Street from Yucca street’ during the Golden Age of Hollywood, the period Street to Sunset Blvd., is a City of Los Angeles Historic- when the community received worldwide attention as Cultural Monument (HCM #194). Many of the most- the motion picture capital of the world. Between 1915 recognizable buildings along the Boulevard are also and 1935, Hollywood Boulevard was transformed from a designated HCMs, including the TCL Chinese Theatre residential street of stately Victorian homes to a bustling (HCM #55), the Hollywood Pantages Theatre (HCM commercial center. This concentration of buildings on #193), and the Egyptian Theatre (HCM #584). the Boulevard is a microcosm of the era’s significant In addition to these locally-designated landmarks, over architectural styles, and the massing, scale, and 100 buildings along the Walk of Fame are part of the continuity of the streetscape are an excellent example of Hollywood Boulevard Commercial and Entertainment development patterns of the period.” District, listed in the National Register of Historic Places, An inventory of historic resources is provided in Figure as shown in Figure 2.16. 2.17 on page 40.

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YUCCA TCL Capitol Chinese Theatre Hollywood (HCM #55)* Records Artisans’ Patio Paciﬁc Theatre Building Former Site of Complex (HCM #572)* (HCM #857) Bank of Hollywood/ Garden Court (HCM #453) William Stromberg Clock Equitable Building Apartments Janes House (HCM #316) (HCM #1088)* (HCM #243) (HCM #227)* Security Trust & Hollywood Pantages Theatre Savings Building (HCM #193)* (HCM #334)* LA BREA LA SYCAMORE ORANGE HIGHLAND MCCADDEN PALMAS LAS CHEROKEE WHITLEY HUDSON WILCOX CAHUENGA IVAR VINE ARGYLE GOWER

Raymond The Broadway ORANGE Hollywood Walk of Fame Hollywood Hollywood Hollywood El Capitan Max Factor Egyptian Chandler Square Department Store The Taft Bldg CHEROKEE SCHRADER (HCM #194) CENTRO EL Professional Bldg. Roosevelt Hotel Masonic Temple Theatre Building MCCADDEN Theatre (HCM #597) & Neon Sign & Neon Sign (HCM #876)* (HCM#545)* (HCM #277)* (HCM #495)* (HCM #593)* (HCM #584)* (HCM #664)* (HCM #666)* Hollywood Plaza Hotel & Neon Sign (HCM #665)*

SELMA

HISTORIC City of Los Angeles Historic-Cultural Monument (HCM) Contributing Structure (National Register) SUNSET Non-Contributing Structure Hollywood Blvd Commercial and Entertainment District (National Register) *Also listed as Contributing Structure (National Register)

1” = 500’ @ 11” x 17” Source: City of Los Angeles, Office of Historic Resources; Hollywood Boulevard Commercial and Entertainment NRHP Application. Figure 2.16 Historic Resources 0´ 250´ 500´

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Figure 2.17 Historic Resources Inventory

Block Name Address Year Built Architect HCM HCM Number Contributing Notes Structure -- Hollywood Walk of Fame Hollywood Boulevard from Gower to La Brea, -- N/A Yes 194 No Vine Street from Yucca to Sunset 03-N Hollywood Pantages Theatre 6233 Hollywood Blvd 1930 B. Marcus Priteca Yes 193 Yes 03-N Bank of Hollywood/Equitable Building 6253 Hollywood Blvd 1929 Aleck Curlett Yes 1088 Yes 03-S Gilberts Books 6264 Hollywood Blvd 1932 H.J. Knauer No N/A Yes Demolished 03-S Taft Building and Neon Sign 6280 Hollywood Blvd 1923 Walker & Eisen Yes 666 Yes 04-N Guaranty Building 6331 Hollywood Blvd 1923 John C. Austin No N/A Yes 04-S Broadway Dept. Store and Neon Sign 6300 Hollywood Blvd 1927/38 F. Dorn / Parkinson & Parkinson Yes 664 Yes 04-S Hallmark 6324 Hollywood Blvd 1922/31 Morgan, Walls & Clement No N/A Yes 05-N Regal Shoes 6349 Hollywood Blvd 1939 Walker & Eisen No N/A Yes 05-N Security Trust and Savings Building 6381 Hollywood Blvd 1921 Parkinson & Parkinson Yes 334 Yes 05-S Leed's 6352 Hollywood Blvd 1935 S. Charles Lee No N/A Yes 05-S Palmer Building 6362 Hollywood Blvd 1921 E. Fllaherty No N/A Yes 05-S Julian Medical Building 6380 Hollywood Blvd 1934 Morgan, Walls & Clements No N/A Yes 06-N Hollywood Pacific Theatre 6423 Hollywood Blvd 1927 G. Albert Landsburgh Yes 572 Yes Orginially the Warner Hollywood Theatre 06-N William Stromberg Clock 6439 Hollywood Blvd -- N/A Yes 316 No 06-S Raymond Chandler Square Hollywood Blvd & Cahuenga Ave Intersection -- N/A Yes 597 No 06-S Creque -Building 6400 Hollywood Blvd 1913/31 B.B. Homer No N/A Yes 06-S Attie Building 6436 Hollywood Blvd 1931 -- No N/A Yes 07-N Holly Cinema 6523 Hollywood Blvd 1920 E.B. Rust No N/A Yes 08-N Hillview Apartments 6531 Hollywood Blvd 1917 Tifal No N/A Yes 08-N Janes House 6541 Hollywood Blvd 1903 Dehnis & Farwell Yes 227 Yes 08-N Johnny's Steak House 6553 Hollywood Blvd 1930 H.L. Gogerty No N/A Yes 09-N Baine Building 6601 Hollywood Blvd 1926 Gogerty & Weyl No N/A Yes 09-S Consumer Drug 6542 Hollywood Blvd 1919/38 H. Rice No N/A Yes 09-S Hollywood Toys 6554 Hollywood Blvd 1927 Gogerty & Weyl No N/A Yes 09-S J.J. Newberry 6600 Hollywood Blvd 1928 J.J. Newberry No N/A Yes 09-S S.H. Kress 6606 Hollywood Blvd 1935 E.F. Sibbert No N/A Yes 09-S The Orient 6626 Hollywood Blvd 1927/37 -- No N/A Yes 09-S Cherokee Building 6630 Hollywood Blvd 1927 N. Alpaugh No N/A Yes 10-N Musso and Frank's 6663 Hollywood Blvd 1917 L.A., Smith No N/A Yes 10-N Commercial building 6679 Hollywood Blvd 1914 F.L. Paulson No N/A Yes 10-S Shane Building 6652 Hollywood Blvd 1930 Norton & Wallis No N/A Yes

Source: City of Los Angeles, Office of Historic Resources; Hollywood Boulevard Commercial and Entertainment NRHP Application.

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Block Name Address Year Built Architect HCM HCM Number Contributing Notes Structure 11-N Outpost Building 6701 Hollywood Blvd 1920 E. Parcher No N/A Yes 11-N Artisan's Patio Complex 6727 Hollywood Blvd -- -- Yes 453 No 11-N Pickwick Books 6743 Hollywood Blvd 1917/1925/1936 Morgan, Walls & Clements No N/A Yes 11-S Egyptian Theatre and Forecourt 6708 Hollywood Blvd 1921 Meyer & Holler Yes 584 Yes 11-S Pig N' Whistle 6718 Hollywood Blvd 1919/27 Morgan, Walls & Clements No N/A Yes 12-N Montmartre 6755 Hollywood Blvd 1922 Meyer & Holler No N/A Yes 12-N Wax Museum 6765 Hollywood Blvd 1928 C.J. Weyp. No N/A Yes 12-N Security Pacific 6777 Hollywood Blvd 1927 Meyer & Holler No N/A Yes 12-S Christie Hotel 6724 Hollywood Blvd 1922 A. Kelley No N/A Yes 12-S Millers Stationers 6740 Hollywood Blvd 1933 -- No N/A Yes 12-S Hollywood Theater 6766 Hollywood Blvd 1913/1933 Claude Balch No N/A Yes 12-S Bank of America 6780 Hollywood Blvd 1914/1935 Morgan, Walls & Clements No N/A Yes 13-N TCL Chinese Theatre 6925 Hollywood Blvd 1927 Meyer & Holler Yes 55 Yes Orginally Grauman’s Chinese Theatre 13-S Lee Drug 6800 Hollywood Blvd 1935 B.D. Bixby No N/A Yes 13-S Commercial building 6806 Hollywood Blvd 1922 -- No N/A Yes 13-S El Capitan Theatre Building 6834 Hollywood Blvd 1925 G. Albert Landsburgh Yes 495 Yes 13-S Hollywood Masonic Temple 6840 Hollywood Blvd 1921 John C. Austin Yes 277 Yes 13-S Seven Seas 6904 Hollywood Blvd 1920 -- No N/A Yes 14-N 7001 Hollywood Blvd 7001 Hollywood Blvd 1929 Meyer & Holler No N/A Yes 14-N Garden Court Apartment (Former Site of) 7021 Hollywood Blvd -- -- Yes 243 No Demolished 14-S Hollywood Roosevelt Hotel and Pool 7000 Hollywood Blvd 1924 Fisher, Lake & Traver Yes 545 Yes 14-S Arthur Murray Building 7024 Hollywood Blvd 1919 Frank Meline No N/A Yes 14-S Hollywood Professional Building 7046 Hollywood Blvd 1924 Richard D. King Yes 876 Yes 15-N Security Trust 7051 Hollywood Blvd 1928 Parkinson & Parkinson No N/A Yes 15-N Stores 7055 Hollywood Blvd 1928 Parkinson & Parkinson No N/A Yes 15-N Congregational Church 7065 Hollywood Blvd 1920 H. Glidden No N/A Yes 16-E Capitol Records Building 1740 Vine St 1956 Wekton Beckett Yes 857 No 16-W Palace Theater 1735 Vine St 1926 Gogerty & Weyl No N/A Yes 17-E Hollywood Brown Derby 1628 Vine St 1928 C.J. Weyl No N/A Yes Demolished 17-E Stores 1632 Vine St 1928 C.J. Weyl No N/A Yes Demolished 17-W Hollywood Plaza Hotel and Neon Sign 1633 Vine St 1924 Walker & Eisen Yes 665 Yes N/A Knickerbocker Hotel 1714 Ivar Ave 1929 John M. Cooper No N/A Yes N/A Max Factor Salon 1666 Highland Ave 1931 S. Charles Lee No N/A Yes

Source: City of Los Angeles, Office of Historic Resources; Hollywood Boulevard Commercial and Entertainment NRHP Application.

HOLLYWOOD WALK OF FAME Concept Plan | January 2020 View of Highland Avenue looking north toward Hollywood Boulevard, with Max Factor Building on the right, ca. 1950. (Water and Power Associates) HOLLYWOOD 43 / 90 WALK OF FAME MASTER PLAN

03 Community Engagement

Overview Outreach Events & Activities 44 / 90 3.0 COMMUNITY ENGAGEMENT HOLLYWOOD WALK OF FAME MASTER PLAN

3.1 Overview Stakeholder engagement is critical to the design process, and served as the starting point for the analysis and concept design.

In order to understand the perspectives of key stakeholders, the Project Design Team conducted a series of stakeholder meetings with residents, business owners, non-profi t and community organizations and key City staff . In addition, a large Community Open House was held and feedback from the broader Hollywood community was solicited and received through on-line and in-person engagement. Staff from relevant City departments were also engaged throughout the process to ensure the inclusion of needed functional and operational concerns.

Feedback from City departments

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Community Open House

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3.2 Outreach Focus Group Meetings Two initial focus group meetings were held Events & with members of the Hollywood community. At each, the Project Design Team presented an Activities overview of the project goals and objectives, analysis ﬁ ndings and best practices research. Focus group members provided feedback on Hollywood Boulevard today and their vision for the future.

Focus Group Meeting 1-A

On June 18, 2019, the Project Design Team conducted an initial focus group meeting with representatives from non-proﬁ t and community organizations in the project area, including the JT Theeuwes presents to focus group members. Hollywood Chamber of Commerce, Hollywood Historic Trust, Hollywood BID, and Hollywood Heritage as well as community members, including business owners and residents, and City staﬀ from relevant departments.

Focus group members discuss their vision for Hollywood Boulevard.

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Figure 3.1 Focus Group 1-A Feedback (June 18, 2019)

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Focus Group Meetings Figure 3.2 Focus Group 1-B Participants

Focus Group Meeting 1-B

On July 10, 2019, the Project Design Team conducted an initial focus group meeting with representatives from Neighborhood Councils (NC) adjacent to the project area, including the Central Hollywood NC, Hollywood Hills West NC, Hollywood Studio District NC, and Hollywood United NC.

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Figure 3.3 Focus Group 1-B Feedback (July 10, 2019)

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Focus Group Meetings Figure 3.4 Focus Group 2 Feedback (August 7, 2019) Focus Group Meeting 2

On August 7, 2019, the Project Design Team held a second focus group meeting with representatives from non-profi t and community organizations in the project area, including the Hollywood Chamber of Commerce, Hollywood Historic Trust, Hollywood BID, and Hollywood Heritage and Neighborhood Councils (NC) adjacent to the project area and City staff from relevant departments. The Project Design Team presented a project update and shared initial concept design options and implementation strategies. Focus group members provided feedback on the concept design options presented, with most expressing a preference for Option 2, Enhanced Complete Street, or Option 3, Enhanced Complete Street with Pedestrian Plazas. Focus group members also provided feedback on the potential implementation strategies, with most preferring a strategy using platforms that would allow for a fl exible solution while still providing ADA access.

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Figure 3.5 Focus Group 2 Feedback (August 7, 2019)

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Focus Group Meetings Focus Group Meeting 3

On September 25, 2019, the Project Design Team held a third focus group meeting with representatives from non-proﬁ t and community organizations in the project area, including the Hollywood Chamber of Commerce, Hollywood Historic Trust, Hollywood BID, and Hollywood Heritage and Neighborhood Councils (NC) adjacent to the project area as well as community members, including business owners and residents, and City staﬀ from relevant departments. The project design team presented the draft Claudia Carol talks with a focus group member. Concept Plan. Focus group members asked questions about the proposed design and shared their support for the overall concept. The project team also presented the proposed concept for furnishings and amenities. Focus group members used colored stickers to indicate the locations and types of amenities they would like to see along the Boulevard.

Focus group members use colored stickers to indicate where they would like to see amenities.

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Community Open House On August 22, 2019, the Project Design Team held a Community Open House at the Hollywood Museum. Over 100 people attended, including Hollywood residents, business owners, and property owners. Four stations, each staﬀ ed by a member of the Project Design Team, provided information on the overall project, analysis ﬁ ndings, concept design options, and mobility strategy.

Councilmember Mitch O’Farrell meets with Community Open House attendees.

Community members view the exhibits and discuss the project with project team members.

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Figure 3.6 Community Open House Feedback (August 22, 2019)

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Postcards Figure 3.7 Postcard In advance of the Community Open House, Front the Project Design Team and Council District 13 distributed digital and physical postcards to Hollywood community members. In addition to advertising the Community Open House, these postcards included the opportunity for community members to provide feedback, allowing for participation by those unable to attend the open house event.

Back

What does success look like for HOLLYWOOD BLVD Hollywood Blvd & the Walk of Fame? WALK OF FAME STREETSCAPE CONCEPT PLAN

WRITE YOUR VISION BELOW PLEASE JOIN US AND SHARE YOUR VISION

Community Open House Thursday, August 22, 6 - 7:30 pm The Hollywood Museum 1660 N Highland Ave

WHAT’S YOUR CONNECTION TO HOLLYWOOD? RSVP / QUESTIONS I live in Hollywood Dan Halden, Director, HEART of Hollywood I work in Hollywood Office of Councilmember Mitch O’Farrell, 13th District I own property / run a business in Hollywood [email protected] Other: (213) 254-7214

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Figure 3.8 Digital Postcard Example

HOLLYWOOD BLVD WALK OF FAME STREETSCAPE CONCEPT PLAN WRITE YOUR VISION BELOW City of Los Angeles Invites you to: If you drive Wilshire and Robertson Blvds after dark you’ll see they extensively lighted the trees Community Open House lining the street giving a warm and elegant Thursday, August 22, 6 - 7:30 pm feeling. The Hollywood Museum 1660 N Highland Ave Additionally, adding an overhead/overstreet from FOR MORE INFO PLEASE CONTACT sidewalk to sidewalk HOLLYWOOD archway Dan Halden, Director, HEART of Hollywood ‘roughly’ in front of Graumans Theatre would let all tourists know they arrived in Hollywood. Office of Councilmember Mitch O’Farrell, 13th District [email protected] | (213) 254-7214

WHAT’S YOUR CONNECTION TO HOLLYWOOD? RSVP I live in Hollywood ✔ Yes, I will attend No, I will not attend I work in Hollywood Please contact me with project updates ✔ I own property / run a business in Hollywood Name: Paul Goldman Other: Email: [email protected] Address: 6933 HollywoodBlvd 90028

Note: Personal contract information redacted.

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Streetscape Concept

Overview Concept Design Strategies Street Configuration Sidewalk & Infrastructure Improvements Operations & Maintenance 60 / 90 4.0 STREETSCAPE CONCEPT HOLLYWOOD WALK OF FAME MASTER PLAN

4.1 Overview

The Streetscape Concept is inspired by a simple, but transformative idea: the street is for everyone.

The street is the most democratic public space in our their hardware on a Saturday night. It is a lobby to queue city. It is a place that everybody from all walks of life is up for a show on any night. For visitors around the free to use, congregate within, and enjoy together. globe, it is the essence of Los Angeles and ground zero of the entertainment capital of the world: Hollywood. As an international attraction and local resource, Hollywood Boulevard and the Walk of Fame cater to The Hollywood Walk of Fame Concept Plan transforms a highly-diverse audience of users from a multitude Hollywood Boulevard from a traffic artery to a place for of places including the local neighborhood, the larger people. Today, seventy percent of the existing right- urban region, and the world, with people representative of-way is devoted to cars with just thirty percent for of a variety of demographics and backgrounds. For the everything else. The Concept Plan flips that ratio, more tourist, it is a destination. For the resident, it is the place than doubling the amount of space available for people where the neighborhood and the city come together. and alternative mobility and creates new opportunities For the many businesses along the Boulevard, it is an for pedestrian activity, sidewalk dining, and community economic artery. For the historic stars lining the Walk of gathering, becoming one of the world’s great streets. Fame, it is home. It is a stage for hot-rodders to show off

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Artistic interpretation of design concept for illustration only.

Figure 4.1 Concept Plan Vision: Aerial View

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A street that is for everyone needs to include something for everyone. These qualities can come in the form of icons, but many times also come in the form of the everyday.

The Walk of Fame itself is an icon with its many gems stretching from the TCL Chinese Theatre on its west end to the Hollywood Pantages Theatre on its east end. But in between, there are also many treasures of a smaller scale from the Pig ‘N Whistle and Musso & Frank Grill, to the west, to the LACE and WuHo galleries further east. These places come together to form an integrated fabric that defines Hollywood Boulevard. Two Hollywood icons: the TCL Chinese Theatre, a major tourist attraction, and Musso & Franks, a local favorite. Hollywood is also a diverse and dynamic neighborhood. With new housing and additional residents, there is a growing demand for neighborhood retail and open space that serves families and people of all ages and abilities, in addition to the traditional tourist-serving businesses. The Concept Plan recognizes Hollywood Boulevard and the Walk of Fame as an icon, and as a neighborhood Main Street. It is an organizational and visual framework to adapt to changing neighborhood demographics, without sacrificing those communities that are already present or the historic character that makes this global icon unique.

The Walk of Fame is a historic landmark and a functional city sidewalk.

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To create a street for everyone, the Hollywood Walk of Fame Concept Plan focuses on pedestrians, and the experience of everyone who uses the sidewalk.

The Concept Plan is designed with an understanding of the various scales that create exemplary pedestrian experiences. For the pedestrian to intuitively comprehend where different activities can take place, it requires visual cues and markers of different scales. The Concept Plan organizes landscaping, seating, activity zones, graphics, lighting, and other elements to create a cohesive streetscape design, choreographing the activity Great streets provide places of activity and areas of respite. of the street and sidewalk for the multiple players who share this space. The backbone of the pedestrian experience today is the Walk of Fame, which extends along Hollywood Boulevard and Vine Street as a linear spine. Enhancing that experience, a new expanded sidewalk allows for new types of experiences and engagement including places to eat, play, watch, perform and rest. Flexible event plazas, located along the Boulevard adjacent to major landmarks and entertainment venues provide space for larger-scale events and activities. Walking down the future Hollywood Boulevard, visitors and residents find spaces which are both compelling and beautiful, and which present the opportunity for active and passive engagement. Residents, visitors, children & families: great streets accommodate all.

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The Hollywood Walk of Fame 4.2 Concept Concept Plan provides a vision Concept Design Elements: Design of a revitalized and re-imagined Hollywood Boulevard, with Provide More Elements potential benefits to the Hollywood Space for People community and the city as whole. Activate the As illustrated in Figure 4.2 on page 65, the Street & Sidewalk Concept Plan envisions a range of improvements which collectively would transform the experience of Hollywood Boulevard and the Walk of Fame. Create a Cohesive Streetscape Design Enhance Landscaping Celebrate Hollywood History & Identity Increase Safety & Accessibility for All Simplify Access & Parking Improve Alternative Mobility Options Augment the Experience

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Artistic interpretation of design concept for illustration only.

Figure 4.2 Concept Plan Vision: Sidewalk View

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Provide More Space for People

The Concept Plan would provide Expanded Sidewalk more space for visitors and residents, Along Hollywood Boulevard between Argyle Avenue Flexible Event Plazas and La Brea Avenue, the Concept Plan envisions Additional space for people could be provided by the by expanding the sidewalk and expanding the existing sidewalk from fifteen up to creation of flexible event plazas. Each event plaza creating new flexible event plazas twenty-five feet, creating significantly more space for would be demarcated with removable bollards, allowing pedestrians and amenities, as shown in Figure 4.4 the street to be closed to vehicular traffic (other than with removable bollards. on page 67. Existing street on-parking and one emergency vehicles access) during events. At other vehicular travel lane in each direction would be removed times, when not in use for an event, these plazas would The Hollywood Walk of Fame is an internationally along this segment of Hollywood Boulevard. The new continue to function as a public roadway. recognized icon and one of the premier tourist sidewalks would be designed to meet existing sidewalks. The plazas are intended to be flexible spaces that could destinations in Southern California. But along many The expanded sidewalk would provide additional space parts of the Boulevard, the sidewalk is currently accommodate various programming opportunities, for pedestrians, amenities, street furnishings, and such as concerts, premieres, broadcasts, street festivals, incapable of supporting the number of visitors and landscaping. Outdoor dining could be provided without frequently becomes overcrowded. The Concept Plan community events and temporary exhibitions, all of interfering with the Walk of Fame. Additional street which contribute to an active and lively streetscape. would provide more space for people by extending trees could be planted to provide shade and a natural the sidewalks and creating new flexible event plazas respite in the urbanized environment of Hollywood. As envisioned in the Concept Plan, the plazas would with removable bollards that provide the potential for Vendors and street performers could be relocated from occur at strategic intervals along the Boulevard, co- additional open space. directly atop the Walk of Fame and additional, new located with existing landmarks, historical buildings, and amenities could be introduced along the Boulevard. theaters or other activity nodes.

Figure 4.3 Proposed Expanded Sidewalks and Flexible Event Plazas YUCCA

HOLLYWOOD & HIHGLAND CENTER TCL DOLBY CHINESE THEATRE HOLLYWOOD THEATRE PACIFIC HOLLYWOOD THEATRE PANTAGES THEATRE LA BREA LA ORANGE HIGHLAND PALMAS LAS VINE ARGYLE CHEROKEE WHITLEY GOWER CAHUENGA WILCOX LAS PALMAS HIGHLAND PLAZA WHITLEY PLAZA CAHUENGA PLAZA VINE PLAZA PLAZ A HOLLYWOOD BLVD

W HOTEL EL CAPITAN EGYPTIAN THEATRE THEATRE

EXPANDED SIDEWALKS

SELMA FLEXIBLE EVENT PLAZAS W/ REMOVABLE BOLLARDS

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TURN LANE 1 LANE 2 PARKING TERRAZZO TURN LANE 1 PROTECT MOBILITY SURFACE SURFACE TERRAZZO B A EXISTING CONDITIONS PROPOSED CONCEPTAMENITIES UTILITIES WALK OF FAME

10 Figure 4.4 Proposed Expanded Sidewalk Concept (Typical Plan and Section)

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Activate the Street & Sidewalk

The Concept Plan would activate Design and Organization Types of Amenities A systematic and consistent method of locating and Six different types of amenity spaces are envisioned: the street and sidewalk by providing designing these amenities at the expanded sidewalks Eat, Play, Show, Learn, Rest and Shop. Each type of space for a range of new amenities would create an integrated and cohesive streetscape amenity has several potential variations. The menu of for residents and visitors, with places along the Boulevard. selections for each type of amenity area would ensure The various amenity spaces to be located along the an organized and consistent aesthetic along the entire to eat, play, watch, perform and rest. Boulevard would have relationships to each other and length of the Walk of Fame. an underlying aesthetic theme between them to create • “Eat” spaces may include areas for cafe seating, and The Concept Plan provides locations for a set of amenity an overall holistic vision for the Hollywood Walk of casual or more formal outdoor dining. spaces and street furnishings along the Boulevard. Street Fame. Special attention is required to seize this unifying furnishings and amenities are intended to be selected • “Play” spaces may include areas for children to opportunity and avoid creating a jumbled, haphazard enjoy, or to walk a dog. from a curated family of amenities with a consistent collection of disparate items along any newly developed design, form, and material palette. pedestrian space, as that kind of visual chaos is one of • “Show” spaces may include simple stages allowing the detrimental qualities of the present Walk of Fame. space for permitted street performers, concerts, presentations, recitals or exhibitions. Integrating the amenities requires a set of common forms. Seating, waste receptacles and other fixtures • “Learn” spaces would provide opportunities would have similar design vocabulary so they appear to to display information regarding past, present belong to a common “family” of design. For example, and future facts about Hollywood and the the three designs for sitting areas could each have entertainment industry. individual arrangements and character but relate to each • “Rest” spaces would include locations with a other in scale, material and form. Linking all the amenity cohesive set of street furnishings. elements together with common colors, textures and • “Shop” spaces may include semi-permanent kiosks materials creates a thematic link between them and as well as designated areas for licensed mobile would allow whatever material or style that is ultimately vendors. chosen to be consistent and integrate the identity of the Boulevard. Locating all the amenity spaces along the newly extended sidewalk would create an intuitive and Outdoor seating along the Avenue des Champs-Elysees in Paris organized assembly of commonly-placed elements. contributes to an active streetscape.

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Create a Cohesive Streetscape Design

The Concept Plan would create a cohesive streetscape design through a contemporary interpretation of Art Deco design, which has a strong connection to Hollywood history and culture. Color and design of the potential concrete for the expanded sidewalk, Art Deco & Hollywood crosswalks and flexible event plazas (above), is inspired by the historic terrazzo of the Walk of Fame (right). Art Deco is a style of visual arts, architecture, and design Concrete samples courtesy of Trademark Concrete Systems Inc. popularized in the early twentieth century during the Pantone® color provided by the Hollywood Chamber of Commerce. development of Hollywood as a commercial district and an industry. The style combines fine craftsmanship and energetic colors, such as canary yellow, emerald green, for crosswalks, and flexible event plazas. rich materials with a modern aesthetic, in a similar way peacock blue, royal purple and brilliant red, which that the emerging motion picture industry combined The color palette and design aesthetic of the Walk of symbolized the prosperity of the 1920s. art and technology. The Art Deco aesthetic has come to Fame is reflected in the proposed paving materials represent luxury and glamour, as well as faith in social The primary color palette for the streetscape would be for the extended sidewalk, which include poured-in- and technological progress—characteristics that are also established by the Walk of Fame, which features coral- place decorative concrete with integrally-colored top embodied in the idea of ‘Hollywood.’ Not surprisingly, colored terrazzo stars with brass lettering and logo set coat. The addition of feldspar and/or silica mineral Art Deco influence can be seen in the design of in a field of charcoal-colored terrazzo. admixtures during concrete curing to create a ‘sparkle’ Hollywood landmarks, such as the Hollywood Pantages Streetscape Design Elements effect in a contemporary interpretation of the historic terrazzo paving. The choice of enhanced concrete could Theatre, J.J. Newbury and Kress Buildings, and the design Elements of the streetscape design that contribute to of the Academy Award of Merit, better known as the complement the historic terrazzo without mimicking, a cohesive experience could include special paving for clarifying the original historic and non-historic elements. Oscar statuette. crosswalks and flexible event plazas with removable Color Palette bollards, signage, lighting, tree grates, furnishings, and The characteristic color palette of Art Deco design public art. Recently-installed pedestrian wayfinding includes contrasting black and white, for a sophisticated signage provides an example of a contemporary and streamlined look; strong use of metallic colors, interpretation of Art Deco design. The black and gold such as silver, gold, brass and charcoal greys, which color scheme and use of geometric patterns and shapes represented glamour, luxury and wealth; and bold, could be similarly reflected in the paving pattern used

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The interior of the Pantages Theatre features elaborate Art Deco decor, with gold, silver and The gold-plated Oscar statuette is an enduring icon of Hollywood The J.J. Newbury Building (left) and adjacent Kress Building (right) are two prime examples of Art Deco bronze statues and geometric starburst-shaped chandelier (Courtesy CC/Flickr/Henry Ngos). and Art Deco design (Robert Caplin/Bloomberg—Getty Images). commercial architecture along Hollywood Boulevard (experiencingla.com).

Art Deco patterns are an inspiration for the design of Example design prototypes for crosswalks and tree grates based on Art Deco design. Actual design of streetscape elements to be determined in New pedestrian signage provides an example of a contemporary streetscape elements. the next phase of the project. interpretation of Art Deco (Hunt Design / Matt Givot Photography).

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Enhance Landscaping

The Concept Plan would enhance would establish a greater sense and feeling of “Place”, Tree Wells consciously and subconsciously alerting visitors that The landscape concept includes cast-iron tree grates for landscaping and provide more shade the Walk of Fame is special and differentiated from the all new and existing tree wells, which would be flush with a new landscape design for the adjoining neighborhoods. with the adjacent sidewalks and creates additional level Boulevard and new street trees to Shade Trees walking space. Tree grates also protect the tree roots In addition to the palm trees along the existing from damage and prevent the accumulation of trash augment the existing tree canopy. sidewalks, a new row of shade trees is located within the and debris within the tree well. The overall appearance area of the proposed expanded sidewalks. provided by the tree grates, stylistically consistent with The landscape concept for Hollywood Boulevard the other street furnishings, would contribute to a more and the Walk of Fame reflects an idealized vision of Temperatures in Southern California and the rest of the urbane and sophisticated streetscape. world are increasing every year. The heat is exacerbated Southern California synonymous with sun, light and Planting Areas connections to the outdoors, as well as the realities of a in urban areas such as Hollywood by the ‘urban heat warming city and planet and water scarcity. island effect’, caused by man-made materials and darker In addition to street trees, new planting areas could surfaces such as concrete and asphalt (and black-colored provide the opportunity for additional landscaping Palm Trees terrazzo) absorb the heat and radiate it at greater along the Walk of Fame. These would include raised Palm trees are an iconic part of the Southern California levels than surrounding rural areas. Urban areas also planters, which would also provide seating at pick-up landscape and part of the expected experience for typically lack landscaping and vegetation that through and drop-off locations, and landscaped areas along visitors from around the world. Rows of tall, slender transpiration, cool the immediate areas where they are the roadway, which would also provide stormwater fan palms line famous boulevards across Los Angeles located. A new row of shade trees along Hollywood detention and filtration. Landscaping in these areas and permeate the imaginations of people as they Boulevard on each side of the street would provide could include a combination of small shade trees mixed are celebrated in the movies and television shows shade and cooler temperatures in the area and introduce with other indigenous grasses, sage scrub and chaparral developed in and around Hollywood. Hollywood a new, natural element to the urban nature of the street. native to the Hollywood Hills and the Santa Monica Boulevard is one of these famous city locations where These shade trees would also be installed along Vine Range of which they are a part. These plants would fan palms line the street providing a natural wayfinding Street in existing empty tree wells and new locations as be interspersed with other, colorful, high-impact, low device and a satisfying visual experience of meaningfully shown on the illustrative master plan. maintenance succulents. engaging with a specific place. Existing shade trees, including Ficus and Jacaranda trees, The Concept Plan maintains palm trees as an essential may remain or be replaced over time depending on element of the Hollywood Boulevard landscape. Existing their condition. An assessment of existing trees along fan palms along the Boulevard would be preserved and the Boulevard is currently being conducted as part of new palms could be added to create a consistent tree a separate effort led by the Hollywood BID, which will pattern along the Walk of Fame. be used to inform decisions about the status of existing The integrated, cohesive rhythm created by the palms trees in the next phase of this project.

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Iconic rows of palm trees epitomize the aura of Southern California. Examples of shade trees defining spaces and contributing to the overall Examples of low-maintenance, high-impact succulents. streetscape experience

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Celebrate Hollywood 5 History & Identity The Concept Plan would celebrate the Walk of Fame. Currently, signage about historic features is mounted on sign poles along the sidewalk, Hollywood history and identity by contributing to the visual and physical clutter of the restoring the Walk of Fame and streetscape. Instead, new signage would be integrated with amenity spaces or perhaps provided with plaques incorporating new signage. that could be inlaid in the extended sidewalk. Hollywood Sign Potential Art Installation Restoring the Walk of Fame Erected in 1923 to promote a real estate development, the Hollywood Located on the hills above Hollywood, the Hollywood Sign has become a Los Angeles landmark. The project would restore the Walk of Fame, by Sign is a historic landmark and world-famous icon of repairing damaged star panels and surrounding terrazzo, elements, which could be climbed on and would create Hollywood and Los Angeles. Despite its visibility, due while replacing the terrazzo with a new material in “Instagramable” moments. Seats could be located within to its location and security concerns, the Hollywood the most damaged area along curb edge that is more the surrounding grass-covered space. At night, the Sign is largely inaccessible to visitors and tourists. One suitable to the maintenance needs on the street. lighted letters spaced out along the Boulevard would potential concept for public art is an homage to the For more details about sidewalk restoration and spell out the Hollywood name to the vehicular traffic Hollywood Sign, consisting of large-scale letters along infrastructure improvement, see Section 4.4 on page in each direction, providing a singular “Hollywood” the Hollywood Walk of Fame. 86. experience and reinforcing the sense of place. This interactive art installation could consist of eighteen New Historic Signage twelve-foot high letters spelling out “Hollywood” in The Concept Plan provides space for new signage and both directions along the Boulevard. These large-scale information to mark places of historic interest along letters are intended to be playful and entertaining

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Increase Safety & 6 Accessibility for All The Concept Plan would enhance Raised intersections are flush with the sidewalk, creating Corner Bulb-Outs access for wheelchair uses and people with strollers, The Concept Plan does not include any changes to the safety and accessibility with a roller bags, and other wheeled devices. Because there number of lanes or provision of on-street parking on variety of sidewalk, crosswalk, and is no grade change, ADA-compliant ramps are not the north-south streets that cross Hollywood Boulevard required but tactile paving is necessary to alert visually- (except Vine Street). However, curb-bulb outs have intersection improvements. impaired pedestrians. Bollards or barriers along corners been added at the Hollywood Boulevard intersections are necessary to keep motorists from crossing on the where north-south oriented streets have street parking, Raised Intersections sidewalk and protect pedestrians. reducing the crossing distances across these north- Raised intersections would create a safe, slow-speed The Concept Plan envisions raised intersections with south streets and also allowing pedestrians to be more crossing at selected intersections along Hollywood enhanced paving along Hollywood Boulevard at the visible to vehicular traffic. The curb-bulb outs are limited Boulevard. Similar to speed bumps, raised intersections following cross-streets: in length in order to maintain the number of existing reinforce slow speeds, enhance pedestrian visibility, street parking spaces along these cross streets. At • Gower Street • Whitley Ave. and encourage drivers to yield to pedestrians at the all intersections, the Concept Plan envisions reduced • Argyle Ave. • Cherokee Ave. crosswalk. Raised intersections are demarcated with curb radii to enhance pedestrian safety. The radius of • Vine Street • Las Palmas Ave. special paving that indicates to drivers that they are the corner at intersections directly affects the speed • Ivar Ave. • Highland Ave. approaching a pedestrian-priority area; typical crosswalk of turning vehicles and the distance pedestrians must • Cahuenga Blvd. • Orange Drive markings are not required. cross. The National Association of City Transportation • Wilcox Ave. • Sycamore Ave. Officials (NACTO) advises “While standard curb radii are At locations where raised intersections are not provided, 10–15 feet, many cities use corner radii as small as 2 feet. ADA-compliant curb ramps would be installed. In urban settings... corner radii exceeding 15 feet should Pedestrian Scrambles be the exception.” Pedestrian scrambles, which provide an all-red phase for Mid-Block Crosswalks vehicular traffic and allow pedestrians to cross in any Two existing mid-block crossings on Vine Street would direction including diagonally, across an intersection, be enhanced to improve pedestrian safety. Pedestrian eliminate conflicts between pedestrians and turning visibility would be enhanced by eliminating on street vehicles. Scrambles have been successfully implemented parking and providing a sidewalk extension at the along Hollywood Boulevard at Vine Street and Highland crosswalk location. These crosswalks would also be Avenue. The Concept Plan envisions additional scramble raised so that they are flush with the level of the crossings at intersections with high volumes of right sidewalk. Additionally, stop lines at these crossings turns and pedestrians. Pedestrian scrambles can be would be set back 20–50 feet, so that people crossing Raised intersection with special paving and bollards to implemented at raised intersections as an added safety the street are visible to the driver in each lane when a demarcate the sidewalk (NACTO). feature and pedestrian convenience. vehicle is stopped at the stop line in the adjacent lane.

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Diagram of best practices for raised intersections (NACTO). Curb cuts increase accessibility for disabled pedestrians as well as those with There are existing pedestrian scrambles along the Hollywood Blvd. at the strollers and small children (NACTO). intersections of Highland Avenue and Vine Street.

Scramble crossing with decorative paving in London. Small corner radii reduce crossing distances along Oxford Street in London. Diagram of best practices for mid-block crosswalks (NACTO).

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Simplify 7 Access & Parking The Concept Plan would simplify ride-hailing vehicles to pull out of traffic when picking Off-Street Parking up or dropping off passengers. Parking and commercial The changes proposed as part of the Streetscape access and parking for residents and loading, including by tour bus operators, would not be Concept plan would augment planned improvements, visitors, by creating new dedicated permitted in these locations. including new digital signage at gateways to Hollywood, ride-hailing pick-up and drop-off Valet Parking and digital signage at public garages that will show the The Concept Plan also incorporates locations for valet number of spaces available in real-time. Signage and areas, providing centralized valet parking zones along the Walk of Fame. These centralized wayfinding improvements are part of a separate effort parking locations close to major valet parking locations could use currently under-utilized by the City, which preceded the development of the space within existing public parking facilities. The Concept Plan. destinations, and improving access to operation and maintenance of these locations could be off-street parking. overseen by the City, the BID, or another entity, and revenue from the operation of valet parking zones could Ride-Hailing Pick-Up and Drop-Off also be used to offset the loss from the removal of on- street metered parking to accommodate them. In response to the rising use of ride-hailing services, such as Uber and Lyft, the Concept Plan incorporates It is expected that valet parking may only be provided dedicated pick-up and drop-off zones for taxis and at peak times, such as evenings and weekends. At ride-hailing vehicles. These pick-up and drop-off zones other times, these spaces could be used for commercial would provide a safe and comfortable location space loading to serve businesses along the Boulevard. for passengers to wait for their ride, and allow taxis and

Digital signage can provide real-time information, directing drivers to available parking. Signage and wayfinding improvements are part of a separate effort by the City, which preceded the development of the Concept Plan.

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YUCCA

LADOT LADOT HOLLYWOOD & HIGHLAND GARAGE CHEROKEE GARAGE LA BREA LA SYCAMORE ORANGE HIGHLAND MCCADDEN PALMAS LAS CHEROKEE WHITLEY HUDSON WILCOX CAHUENGA IVAR VINE ARGYLE GOWER ORANGE SCHRADER EL CENTRO EL LADOT WILCOX LOT LADOT VINE GARAGE

MOBILITY SELMA Metro Red Line Station Metro Rapid Bus Stop Metro Local Bus Stop SUNSET Rideshare Pick-up / Drop-Off Valet Parking Pick-up / Drop-Off Off-Street Parking (Public)

1” = 500’ @ 11” x 17” Figure 4.5 Proposed Mobility Concept 0´ 250´ 500´

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Improve Alternative 8 Mobility Options The Concept Plan would improve dropping-off passengers. This allows other vehicular Lanes on each side of Hollywood Boulevard and Vine traffic, including Metro Rapid buses, to continue moving Street within the project area. These lanes could serve alternative mobility options that unobstructed but creates the potential for delay as local all types of slow-speed electric and active transportation allow residents and visitors to access buses are required to wait for a break in traffic before modes, including bicycles, electric bicycles, scooters, reentering the travel lane. skateboarders, and roller bladers. the Walk of Fame without driving, Hollywood Trolley Providing Alternative Mobility Lanes would enhance reducing congestion, noise, and Enhanced bus stops could also serve a potential future safety for pedestrians, by moving these modes off the emissions. Hollywood trolley, which is envisioned to shuttle people sidewalk and provide protection for the historic terrazzo along the length of the Hollywood Walk of Fame. A from the stresses generated/imposed by these alternate transportation elements. Alternative mobility options include both active trolley would add an additional level of flexibility and transportation, such as walking or bicycling, existing mobility for all visitors to the Walk of Fame and will As shown in the Concept Plan, Alternative Mobility public transportation, such as buses, as well as new help shuttle people, especially in the event of inclement Lanes would be located at the elevation of the vehicular modes of clean, electric transportation, such as scooters weather, and would also assist elderly and disabled roadway, separated from the adjacent vehicular lanes. and other battery or people powered vehicles. Increasing persons and families with children, among others, along Currently, there is limited space for bicycle and scooter these options for people visiting the Hollywood Walk of the length of the Boulevard. parking along the Boulevard, and the haphazard Fame would reduce congestion in the area, contributing The trolley could be a high-technology branded placement of these items creates an obstacle for to environmental sustainability and healthier lifestyle autonomous vehicle symbolizing the forward-thinking pedestrians. The Concept Plan includes dedicated areas choices. futuristic direction of Hollywood or be a trackless that could be used for bicycle and scooter parking, to Enhanced Bus Stops replica of the original Pacific Electric Red Car rail line address concerns about safety and sidewalk clutter. cars that traversed Hollywood Boulevard during the The Concept Plan provides space for enhanced bus earlier part of the 20th century - creating a connection stops with dedicated drop-off zones and waiting spaces to the historic grand past of Hollywood Boulevard. for public transit. The stops shown are notional, based on the existing bus stop network along Hollywood Alternative Mobility Lanes Boulevard with some minor alterations. Bus stops The City of Los Angeles 2010 Bicycle Plan designates could be relocated from blocks designated as flexible the portion of Hollywood Boulevard and Vine Street Event Plazas, in order to minimize disruption to the bus encompassing the Walk of Fame as part of the City’s network during events. future Backbone Bikeway Network. Typical bus stops for Metro and LADOT buses would The Concept Plan incorporates the vision of the 2010 include dedicated pull-out areas, allowing these buses Bicycle Plan with the inclusion of Alternative Mobility to move out of the travel lane while picking-up or

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Enhanced bus stops could feature seating, lighting, and dynamic signage with real-time Potential options for a Hollywood trolley include autonomous driverless vehicles (top), stylized An Alternative Mobility Lane could serve bicyclists and electric scooter riders (top), while information, such as those in Paris (top) or West Hollywood (bottom). bus (middle) or replicas of the original Los Angeles Red Cars (bottom). designated parking areas could address concerns about sidewalk clutter (bottom).

Note: Images shown illustrate potential concept only. Design and placement of mobility elements to be determined.

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Augment the The Catenary Solutions series now allows nearly top left every Neri lantern, both Contemporary and alexandria, Va, USa Neri Catenary Solutions Heritage, to be installed on standard cable using Light Chara fixture in any application. Choose from three brackets: Experience for pedestrian application. simple cable bracket for use on slacked or top right straight cable, angle-mount bracket offering Milan, Italy slope adjustment up to 45 degrees, and a Neri Catenary Solutions decorative slide-mount bracket. The Catenary using Light Nova fixture for public space application. Solutions work on standard 3/8” to ½” tension dynamic, programmable lighting along the Boulevard, cable and have a water-protectedThe entry and Concept Plan could augmentBottom left the exit path for standard outdoor-rated SJ wiring. Verona, Italy Neri Catenary Solutions as well as catenary lights over the roadway to provide Use Catenary Solutions for an ethereal element using Light 34 fixture for on your next project. Walk of Fame experiencearea withlighting application. new additional illumination. Lighting improvements could also Bottom right Materials. The brackets are manufactured in ravenna, Italy include facade lighting to highlight historic buildings. hot-galvanized steel (UNI EN ISOlighting, 1461). technology, and Neria Catenary visitor Solutions using Light 34 fixture for roadway application. Finishes. The standard color is Neri grey; created Mobile App with a color formula designed tocenter. replicate the characteristic tone of cast iron. All materials A mobile app is another way to provide information are further treated with a highly eco-friendly, water-based paint process. Salt spray and UV to visitors and enhance the experience of the Walk of Exposure testing of over 1500 hoursVisitor is conducted / Experience Center to the most rigorous standards. Fame. A separate effort by the Hollywood Chamber Currently, the Hollywood Walk of Fame does not of Commerce is exploring options for a new mobile have an easily identifiable starting point or circulation app, which could potentially include augmented reality path for visitors. A visitors center would provide a features. central location to obtain information, maps, official 2 Neri North America · Catenary Solutionsmerchandise, Series historical facts and anecdotes and allow Enhanced Lighting the opportunity for human interaction between visitors In parallel with the development of the Concept Plan, and representatives of the Walk of Fame. A meeting the Hollywood Entertainment District BID is undergoing point for tour groups, exhibitions, presentations, a project to enhance lighting throughout Hollywood. screenings and fund-raising opportunities are all positive That project may include a number of improvements attributes possible with the inclusion of a visitors center. along Hollywood Boulevard which could augment the experience envisioned in the Concept Plan. Potential lighting improvements may include the addition of new

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Lighting used to highlight features of historic buildings. Recently completed visitors centers at Northeastern University and the University of Oregon. Technology-rich exhibit spaces combine with places for gathering, information, presentations and merchandising.

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4.3 Street Overview Figure 4.6 Concept Design Options The Concept Plan envisions OPTION 1 Basic Complete Street Configuration reconfiguring Hollywood Boulevard and Vine Street as “complete streets.”

Complete streets are streets that are designed to safely accommodate all users whether they are walking, biking, driving, or using transit. OPTION 2 Enhanced Complete Street As part of the planning process, the project design team developed four concept design options, as shown in Figure 4.6. Stakeholders and community members reviewed the concept design options and provided feedback. In general, the two options that received the most stakeholder and community support were Options 2 and 3. The proposed concept design detailed OPTION 3 Enhanced Complete Street with Flexible Event Plazas in this document incorporates features of both of these options in the core of the project area, as well as elements of Option 1 as a transition zone at the east / end of the project area. The concept design includes three street typologies for Hollywood Boulevard and two street typologies for Vine Street within the project area, as shown in Figure OPTION 4 Pedestrian Promenade 4.7 on page 85 . These typologies work in concert to transition from the existing context to a reconfigured Hollywood Boulevard that realizes the vision of a complete street.

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YUCCA

W HOTEL EL CAPITAN EGYPTIAN THEATRE THEATRE

SELMA

TYPOLOGY A Complete Street Transition

TYPOLOGY B Enhanced Complete Street SUNSET

TYPOLOGY C Flexible Event Plaza with Removable Bollards

TYPOLOGY D Vine Street Transition

TYPOLOGY E Vine Street Complete Street

Figure 4.7 Proposed Street Configuration

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4.4 Sidewalk & Sidewalk Restoration Restoration of Star Panels As part of the implementation of the Concept Plan, Drainage & Underground Utilities Infrastructure The project will maintain the terrazzo star panels and this area of existing terrazzo would be replaced with To accommodate the extended sidewalk, new adjacent terrazzo panels. As noted in Section 2.2 on an alternate material, complementary to the historic stormwater catch basins would be installed, connecting page 22, as part of this project, the existing Walk of terrazzo, that will be easier and more cost effective to to existing stormwater laterals. The extended sidewalk Improvements Fame star panels were evaluated and assigned one of replace, repair, and accommodate utility changes as would slope away from the existing sidewalk and five ratings based on the observed condition: Excellent, shown in Figure 4.8. Also as part of the project, old towards a new curb and gutter, as show in Figure 4.9. and unused infrastructure including parking meter Good, Fair, Poor, or Relocation Required. Those panels Subsurface investigations were not performed as part of rated Fair, Poor, or Relocation Required will be repaired stanchions, newspaper boxes, public telephones and old signage, would be removed. the Concept plan and unforeseen circumstances such as or relocated as appropriate. the need to reroute and/or excavate any existing utility The cross-slope of the existing Walk of Fame sidewalks Specifications and Details corridors, conduit banks, water, storm and sewer lines, was not evaluated for conformance with current The Hollywood Walk of Fame sidewalk is a City of archeological finds or historical artifacts (such as railroad accessibility requirements. It is assumed that, other than Los Angeles Historic Cultural Monument (designated tracks embedded in the existing concrete pavement) the repair of damaged star panels, the Walk of Fame will in 1978), and as such particular standards apply to could impact the design, cost, and schedule of the remain “as is.” any repair or restoration work. In 2018 the City of project implementation. Replacement of Area of Most Damage Los Angeles Department of Public Works Bureau of Engineering published the Hollywood Walk of Fame The area between the existing curb and the edge of Specifications and Details (Standard Plan S-445-0). This the (3) 36”x 36” strips of black terrazzo and stars varies document formally standardizes specifications for the but is approximately 4 feet in width. In addition to the Walk of Fame and constitutes the required basis for existing tree wells, this strip comprises the majority of future repairs. above ground and underground utilities, infrastructure and street furnishings. Due to upgrades, changes and As part of the next phase of this project, the repairs to these items over time, this strip of terrazzo specifications and details would be updated. has become the most damaged portion of the Walk of Fame.

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ROADWAY EXPANDED UTILITY WALK OF FAME ASPHALT SIDEWALK CORRIDOR TERRAZZO DECORATIVE DECORATIVE CONCRETE CONCRETE

EXISTING EXPANDED ALT EXISTING SIDEWALK SIDEWALK MOBILITY PAVEMENT LANE

NEW EXPANDED EXISTING TERRAZZO SIDEWALK TO REMAIN TURN LANE 1 LANE 2 PARKING TERRAZZO TURN LANE 1 PROTECT MOBILITY SURFACE SURFACE TERRAZZO EXISTING TERRAZZO B A TO BE REPLACED AMENITIES UTILITIES WALK OF FAME NEW EDGE OF CURB EXISTING EDGE OF CURB 10 Figure 4.8 Proposed Sidewalk Restoration Figure 4.9 Conceptual Sidewalk Extension and Drainage Prepared by DCA Civil Engineering Group

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Street Paving

Enhanced Paving The Concept Plan envisions special paving for flexible event plazas and raised intersections. Integrally-colored concrete pavers or a similar material would be used to create geometric patterns within the road surface. Each event plaza would feature a unique paving pattern, as shown in Figure 4.10. Roadway Resurfacing The Concept Plan includes roadway resurfacing within the project area. Where enhanced paving is not planned, the existing roadway along Hollywood Boulevard between La Brea Avenue and Gower Street, and along Vine Street between Yucca Street and Sunset Colored concrete pavers for pedestrian-friendly streetscape at 16th Colored concrete paver sidewalk extension to accommodate increased Boulevard would be rehabilitated with the removal of Street Mall in Denver, Colorado. pedestrian traffic Colorado Street in Santa Monica, California. several inches of existing pavement, the addition of new asphalt, and re-striping of the vehicular lanes.

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Pedestrian Plaza A

Pedestrian Plaza B

Pedestrian Plaza C

Pedestrian Plaza D

Pedestrian Plaza E

Conceptual option shown. Actual design of paving to be determined in the next phase of the project. Figure 4.10 Potential Event Plaza Paving Patterns

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4.5 Operations Overview The Hollywood Walk of Fame Concept Plan is & Maintenance a conceptual vision for future improvements and, therefore, does not include details about implementation, operations or maintenance. As part of the further design and implementation of the ideas presented in this Concept Plan, significant consideration should be given to the operations and maintenance of Hollywood Boulevard and the Walk of Fame. Special Events Hollywood Boulevard is currently host to a wide variety of special events that occur throughout the year, including the Academy Awards ceremony, film premieres, Walk of Fame star ceremonies and the Hollywood Christmas Parade. The Concept Plan is designed to accommodate all of these events, which contribute to the vibrancy and unique character of the The typical set-up for star ceremonies includes barricades which cordon off an area for seating and a standing area for members of the public; Boulevard. a clear passage for pedestrians is maintained between this area and the street (left). A small stage is erected on the sidewalk behind the star to Many of the special events that currently occur require be unveiled, and risers are set-up for members of the press (right). the partial or full closure of the Boulevard to traffic. In No changes are proposed to the set-up for star The maintenance and operations of amenity spaces the future, these events could continue to occur and ceremonies. The stage and barricades could be set-up may be overseen by the City, Council District, Business street closures of the flexible event plazas could be as they are currently, and the seating could be set-up Improvement District, or another entity. managed in a similar process. on the expanded sidewalk which replaces the parking In some cases, amenity spaces may be maintained by One of the signature events that occurs along the lane. No lane closure would be required; however, these local businesses along the Boulevard in partnership with Boulevard is the presentation of new stars along the events would necessitate the temporary closure of the the entity responsible for overseeing their operation. Walk of Fame. These star ceremonies are presented alternative mobility lane to allow pedestrian traffic to flow through this area to bypass the event. For example an “Eat” amenity space could be maintained by the Hollywood Chamber of Commerce. Currently, by a restaurant owner who would be responsible for as part of the typical setup for these events, one lane Amenities & Street Furnishings watering and pruning the vegetation in the planters, of traffic is closed, and pedestrian barricades are set- In order to successfully implement a program of amenity storing movable tables and chairs at night and resetting up to cordon off the sidewalk where a small stage is spaces, a maintenance and operations plan is required. them in the morning, and keeping the amenity clean installed. Folding chairs for invited guests are placed The maintenance and operations plan should identify and repaired. In exchange, partner businesses could be in the parking lane and a viewing area for the general the process for selecting and installing furnishings, and granted the use of an amenity space for their business. public is established behind along with clear area that is the entity responsible for overseeing that process as well maintained to allow pedestrian traffic to pass by. as the day-to-day maintenance of the amenity spaces.

HOLLYWOOD WALK OF FAME Concept Plan | January 2020