CONCEPT PLAN JANUARY 2020 View of Grauman's (Now TCL) Chinese Theatre and the 16Th Annual Academy Awards Ceremony, 1944
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WALK OF FAME HOLLYWOOD WALK OF FAME MASTER PLAN CONCEPT PLAN JANUARY 2020 View of Grauman's (now TCL) Chinese Theatre and the 16th Annual Academy Awards ceremony, 1944. (Water and Power Associates) HOLLYWOOD 3 / 90 WALK OF FAME MASTER PLAN City of Council District 13 Bureau of Street Lighting Council Member Mitch O’Farrell Eddie Chavez Los Angeles Dan Halden, Director, HEART of Hollywood Christine Peters, Policy Director Bureau of Street Services Craig Bullock, Planning Director Kevin Minne Sean Starkey, Hollywood Field Deputy Alexander Caiozzo Bureau of Engineering Department of Transportation Gus B. Malkoun, Project Manager Bhuvan Bajaj Bill Lee, Senior Architect Neil Drucker, Program Manager Office of Historic Resources Lambert Giessinger Focus Group Community Members Elvina Beck, Central Hollywood NC John Lyons, Community Member David Bolour, Community Member Christy McAvoy., Hollywood Heritage Anthony Conley, Hollywood Studio District NC Ana Martinez, Hollywood Chamber of Commerce Donelle Dadigan, Hollywood Historic Trust / Chamber Wally Moran, Community Member Brian Dyer, Hollywood Hills West NC Erin Penner, Hollywood United NC Det. Shannon Geaney, LAPD Katie Seymour, Community Member Rana Ghadban, Hollywood Chamber of Commerce Christi Van Cleve, Hollywood Historic Trust Kris Larson, Hollywood BID Sarah Zurell, Community Member Project Gensler, Planning & Urban Design Sam Schwartz, Transportation Consultant Li Wen, Project Principal Joe Iacobucci, Principal Design Team Claudia Carol, Planning Director Christian Arkell, Senior Transportation Engineer Jaymes Dunsmore, Lead Planner JT Theeuwes, Senior Urban Designer Historic Resources Group, Historic Consultant Sara Jafarpour, Urban Designer Paul Travis, Principal Eric Wong, Design Strategist Studio-MLA, Landscape Design DCA, Civil Engineering Ben Feldmann, Principal Steve Cummins, Principal Christopher Herrera, Engineer Leland Saylor Associates, Cost Estimating Tommy Vest, Cost Estimator Renderings by Shimahara Visual HOLLYWOOD WALK OF FAME Concept Plan | January 2020 View looking west down the center of Hollywood Boulevard, with the Warner Bros. (Pacific) Theatre at the northeast corner of Hollywood and Wilcox is on the right, 1953. (Water and Power Associates) HOLLYWOOD 5 / 90 WALK OF FAME MASTER PLAN Table of 00 Executive Summary 6 01 Introduction 11 Contents 1.1 Project Overview 12 1.2 Project Process 14 1.3 Project Principles 16 02 Planning Context 19 2.1 Overview 20 2.2 Hollywood Walk of Fame 22 2.3 Streetscape Elements 24 2.4 Access & Circulation 30 2.5 Parking 34 2.6 Historic Resources 38 03 Community Engagement 43 3.1 Overview 44 3.2 Outreach Events & Activities 46 04 Streetscape Concept 59 4.1 Overview 60 4.2 Concept Design Elements 64 4.3 Street Configuration 84 4.4 Sidewalk & Infrastructure Improvements 86 4.5 Operations & Maintenance 90 HOLLYWOOD WALK OF FAME Concept Plan | January 2020 6 / 90 0.0 EXECUTIVE SUMMARY HOLLYWOOD WALK OF FAME MASTER PLAN Executive Project Overview Guiding Principles Planning Context The Hollywood Walk of Fame is a At the core of the Hollywood Walk The Walk of Fame today is a Summary Los Angeles landmark that attracts of Fame Concept Plan is a simple, but contested space, with insufficient millions of visitors from around the transformative idea: the street is for space for the millions of people who world every year. everyone. visit every year. 2020 will mark the 60th anniversary of the first star This idea is embedded in the principles identified by Seventy percent of the existing space along Hollywood ceremony. In recognition of this historic occasion, Hollywood stakeholders, which serve as the over-arching Boulevard is dedicated to vehicular use, with just thirty the City of Los Angeles has undertaken an ambitious goals for the project: percent available for everything else. Along the limited program to revitalize the Walk of Fame. existing sidewalk today, pedestrians, tourists, vendors, Create a place that celebrates the The Hollywood Walk of Fame Concept Plan is the first and performers compete for space with necessary unique identity of Hollywood. step in re-imagining the Walk of Fame for the twenty- infrastructure, including street furnishings, street first century. It establishes an aspirational vision for the lighting, landscaping, signage, bicycle parking, scooter Establish a forward-looking framework Walk of Fame and a clear, implementable framework for parking, as well as other authorized and unauthorized to address present-day challenges and future improvements. uses. Not surprisingly, the star attraction—the Walk of anticipate future needs. Fame—gets lost in the clutter. The project area includes the entire extent of the Hollywood Walk of Fame, comprising Hollywood Provide an exemplary experience for Boulevard from Gower Street to La Brea Avenue and pedestrians, bicyclists and transit Vine Street from Yucca Street to Sunset Boulevard. riders, and enhance safety for all. Community Engagement The Hollywood Walk of Fame Concept Plan is a Stakeholder and community engagement is an essential Catalyze economic development project of the City of Los Angeles, led by the Bureau of element of the planning process and served as the and investment. Engineering in partnership with Council District 13 and starting point for the development of the Concept Plan. Councilmember Mitch O’Farrell’s HEART of Hollywood In order to understand the perspective of Hollywood Provide spaces and amenities that initiative. stakeholders, a series of meetings was conducted with accommodate a range of activities. Design work is being led by Gensler, with support from residents, business owners, non-profit and community Sam Schwartz Transportation Consultants, DCA Civil organizations and relevant City staff. These work Protect and preserve valuable historic Engineering Group, Historic Resources Group, Studio- sessions engaged participants in a series of activities resources. MLA, and Leland Saylor Associates. leading to meaningful and actionable input. In addition, Together, these principles serve as the basis for the new a large Community Open House was held with over vision for Hollywood Boulevard, which is embodied in 100 participants. Feedback from the broader Hollywood this Concept Plan. community was solicited and received through on-line and in-person engagement. HOLLYWOOD WALK OF FAME Concept Plan | January 2020 HOLLYWOOD 0.0 EXECUTIVE SUMMARY 7 / 90 WALK OF FAME MASTER PLAN Artistic interpretation of design concept for illustration only. Figure 0.1 Concept Plan Vision: Aerial View HOLLYWOOD WALK OF FAME Concept Plan | January 2020 8 / 90 0.0 EXECUTIVE SUMMARY HOLLYWOOD WALK OF FAME MASTER PLAN Concept Plan Vision The Hollywood Walk of Fame 4. Enhance Landscaping The Concept Plan would enhance landscaping and Concept Plan envisions the provide more shade with a new landscape design for transformation of Hollywood the Boulevard and new street trees to augment the Boulevard from a traffic artery to a existing tree canopy. place for people. 5. Celebrate Hollywood History & Identity The Concept Plan would celebrate Hollywood If implemented, the Concept Plan would provide history and identity by restoring the Walk of Fame, multiple benefits to the Hollywood community and the and incorporating new signage to highlight historic city as a whole. features. 6. Increase Safety & Accessibility for All Key elements of the Concept Plan include the The Concept Plan would enhance safety and following: accessibility with a variety of sidewalk, crosswalk, and intersection improvements. 7. Simplify Access & Parking 1. Provide More Space for People The Concept Plan would simplify access and parking The Concept Plan would flip the ratio of space for residents and visitors by creating new dedicated for people versus space for vehicles, more than rideshare pick-up and drop-off areas, providing doubling the amount of space available for residents centralized valet parking locations close to major and visitors by expanding the sidewalk and creating destinations, and improving access to off-street new event plazas. parking. 2. Activate the Street & Sidewalk 8. Improve Alternative Mobility Options The Concept Plan would activate the street and The Concept Plan would improve alternative sidewalk by providing space for a range of new mobility options that allow residents and visitors to amenities for residents and visitors, with places to access the Walk of Fame without driving, reducing eat, play, watch, perform, and rest. congestion, noise, and emissions. 3. Create a Cohesive Streetscape Design 9. Augment the Experience The Concept Plan would create a cohesive The Concept Plan could augment the Walk of Fame streetscape design through a contemporary experience with new lighting, technology, and a interpretation of Art Deco design, which has a visitor center. strong connection to Hollywood history and culture. HOLLYWOOD WALK OF FAME Concept Plan | January 2020 HOLLYWOOD 0.0 EXECUTIVE SUMMARY 9 / 90 WALK OF FAME MASTER PLAN Artistic interpretation of design concept for illustration only. Figure 0.2 Concept Plan Vision: Sidewalk View HOLLYWOOD WALK OF FAME Concept Plan | January 2020 View of Vine Street looking north across Hollywood Blvd, with the Capitol Records Building in the distance on the right, ca. 1950s. (Water and Power Associates) HOLLYWOOD 11 / 90 WALK OF FAME MASTER PLAN Introduction Project Overview Project Process Project Principles 12 / 90 1.0 INTRODUCTION HOLLYWOOD WALK OF FAME MASTER PLAN 1.1 Project Project Purpose & Overview Background The Hollywood