” Middleware and European Standardisation” Köln, 17.8.2011 Event supported by NEM initative Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu THROUGH more than in that employ over EGDF 12 17000 YOU CAN 600 game studios European game industry REACH countries professionals UK, AT, DE, FR, DK, FI, NO, BE, NL, LU, ES, IT Policy EGDF IS A development Dissemination Elaboration TRADE- participates proc- disseminates elaborates game ASSOCIATION esses developing the best developers’ policy recommen- practices, new mutual positions (SME) THAT dations that sup- standards, (technology, FOCUSES ON port game devel- new tools etc. content) opers Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu Source: © IHS Screen Digest, 2011 Consumer spending on entertainment media (€m) Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu Source: © IHS Screen Digest, 2011 European consumer spending on games (€m) Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu Value chains of video game industry Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu Viral innovation process Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu www.GameMiddleware.org Game Middleware Platform Dr. Malte Behrmann Secretary General
[email protected] www.egdf.eu Standardization and Middelware Examples of European Standardization: Metric system, GSM Game Development uses increasingly specific middleware technologies. Developers tend less and less to reinvent the wheel. Europe is more and more the home of middleware of global relevance. Different aspects of the value chain are represented and the healthy competition shows also the commercial relevance.