May 2008 Vol.22, No.5 Profiles of municipal voters
How does this compare Relationship Between Table 2 Age and Voting Level of Education % Voting Turnout to your Readership, your Primary 70.0 As indicated in Table 1, age and voting Secondary 64.0 Depth of Municipal participation are positively correlated; University or College 62.3 Government Coverage, seniors are the highest voting group (79.0 Postgraduate 62.5 percent), followed closely by middle-aged Sample size:454 your Editorial Stand? voters (70.6 percent), followed by a signif- Chi-square level of significance: .871 By Joseph Kushner and David Siegel icant drop for the 25-44 age group (53.3 Municipal World magazine, May edition percent) and an even greater drop for the Relationship Between Family w w w. m u n i c i p a l w o r l d . c o m 18-24 category (26.3 percent). Senior citi- Income and Voting zens cite illness much more often than the Table 3 presents the voting turnout for dif- This article is in part an abstract of a paper younger age groups, whereas “too busy” is ferent income groups. The results indicate entitled “Why Do Municipal Electors Not the most cited reason by the younger age higher voting patterns by those having Vote,” which appeared in the Canadian Journal groups. higher family incomes, but the differences of Urban Research, Winter 2006, Volume 15, A comparison of our results with federal are not statistically significant. T h e s e Issue 2, pp. 264-277. A previous paper dealing 1 with reasons as to why electors do not vote r e s u l t s indicates a similar pattern, results are similar to the federal results. appeared in the April issue of Municipal World. although the age group differences at the Given the different voting patterns by The next issue of Municipal World will contain municipal level are less extreme. The St. different income groups, we then compared a paper dealing with the prospects of increasing Catharines pattern is similar to that report- the reasons given by the groups. Although voting turnout in municipal elections. ed in Peter Boswell's (1991) analysis of the the results were not statistically significant, 1990 mayoralty election in St. John's, lower income groups cited polling station hen electors (both voters and non- N e w f o u n d l a n d . 2 Both studies indicated problems as the major reason for not vot- voters) were asked why people do that people under 25 were the least likely to ing, whereas upper income groups cited Wnot vote, the most frequent rea- vote, although in St. John's, voting peaked that they were too busy as the major reason sons assigned to others for not voting were among the 45-55 age group. for not voting. apathy, lack of information, the meaning- lessness of the vote, and electors being Table 1 - Age group % Voting Turnout Table 3 lazy. When non-voters were asked why 18-24 26.3 Level of Income % Voting Turnout they personally did not vote, the most fre- 25-44 53.3 Under $30,000 57.7 quent reasons were that they were too busy, 45-64 70.6 $30,000 to $50,000 60.0 65+ 79.0 $50,000 to $100,000 62.6 polling station problems and non-trustwor- Sample size:452 Over $100,000 69.7 thy candidates. Laziness was never men- Chi-square level of significance: .000 Sample size:342 tioned. Thus, non-voters were kinder to Chi-square level of significance: .666 themselves than were both voters and non- Relationship Between Education voters when asked why others did not vote. and Voting Relationship Between Property In this article, we examine the socio-demo- A commonly held view is that better graphic characteristics of both voters and Ownership and Voting educated people are better informed and We also examined the relationship non-voters to determine if there are differ- therefore more likely to vote. Table 2 pre- between voter turnout and the respondents' ences between the two groups. The socio- sents the voting turnout classified by the tenancy. As Table 4 indicates homeowners demographic characteristics that we exam- respondents' level of formal education. ine are age, education, family income, were more likely to vote (70.7 percent) Contrary to expectations, education was than were renters (51.1 percent). Once property ownership, community involve- not a significant predictor of voter turnout. ment, place of birth, and number of years again, these results are similar to those in lived in the community. Continued on page 2...
WHAT’S Ontario Press Council ruling Page 3 Quill Award recipients Page 5 Lars Melander profile Page 4 Al Teather obituary Page 7 INSIDE Recognizing shortcomings Page 6 Technology with Kevin Slimp Page 11 Page 2 OCNA’S NEWSCLIPS * May 2008 Industry news... Voters are actively involved in community ...continued from page 1 pared the reasons given by the groups. The station problems were cited more often by the St. John’s study. These results are not only significant difference was that those those who lived in the community less than unexpected, given that homeowners are not active in the community cited “candi- two years. more concerned with property taxes than dates can't be trusted” as the major reason renters. Furthermore, homeowners may for not voting, whereas community Conclusions have lived in the community longer and activists did not. When political activists Our results indicate that voter turnout is would therefore be more aware of local did not vote, they cited “too busy” as a rea- a function of age, home ownership, com- issues, whereas renters may be more tran- son more often than those who were polit- munity and political involvement, years sient. ically inactive. lived in the community, but not the level of education, income, or birthplace. These Table 4 - Tenancy % Voting Turnout Relationship Between Place of Renters 51.1 results are not dissimilar to those in the Homeowners 70.7 Birth and Voting recent survey of federal electors. A signifi- Sample size:444 As Table 6 indicates, the voting turnout cant difference, however, was the influence Chi-square level of significance: .000 although not statistically significant was of the number of years lived in Canada. higher for non-Canadian-born voters than The federal study found that “being new to Relationship Between for Canadian-born voters. Canada, as measured by whether respon- Community Involvement and Thus, it appears that non-Canadian-born dents were born in this country or not, is electors take their democratic responsibili- associated with lower voter turnout.”7 In Vo t i n g ties at the local level more seriously than our case, we found that those not born in Recent research by Henry Milner3 exam- Canadian-born voters. In terms of reasons Canada had a higher voter turnout than ines the theoretical and empirical relation- for not voting, Canadian-born voters cite native-born Canadians, but that the differ- ship between political information and polling station problems and being too ence was not statistically significant. voter turnout. In the analysis of interna- busy as reasons, whereas non-Canadian- Another difference was that education was tional differences in voter turnout, Milner born voters are more apt to cite that candi- found to be the most important predictor of concludes that countries that have the most dates can't be trusted as their reason. These voting in federal elections, but not in politically knowledgeable voters have the results are in contrast to the federal ones, municipal elections. highest voting turnout and that, when where Canadian-born voters have a higher information levels are high, individuals are voting frequency. Joseph Kushner is Director of Business more likely to vote. A similar finding by Economics at Brock University and has Bean4 concluded that voter turnout is also Table 6 - Place of Birth % Voting Turnout been a member of St. Catharines City related to community involvement. This is Canada 62.0 Council since 1976. He can be reached at not surprising, since one would assume Non-Canada 67.7 Sample size:462
RICK SHAVER This newspaper on the reverse side is, as Editor of date of issue, a member in good standing Cornwall Seaway News of the Ontario Community Newspapers 613-933-0014 Association (OCNA) www.ocna.org. 29 Second St. East Cornwall ON K6H 1Y2 Jan. 2, 2008 Robyn Matravers, Exec. Director Date Page 4 OCNA’S NEWSCLIPS * May 2008 industry news... CCNA and CNA form co-management agreement oleen Campbell, chairman of the voice for newspapers in Canada. “I am very encouraged to see our associ- board of the Canadian Community The initial steps will involve co-locating ations working together. This agreement CNewspapers Association (CCNA) the two offices and a co-management for preserves the uniqueness of the programs and Alan Allnutt, chairman of the board of both associations. Over the next two years, and services we provide to members, while the Canadian Newspaper A s s o c i a t i o n programs, staff and services will be inte- creating a common voice to promote news- (CNA) announce in May that the two asso- grated to provide a wider range of services papers in Canada,” said Campbell. ciations have entered in to a co-management to all members. There will be no change in the governance agreement. “We believe an integrated association will structure of either association as each asso- The goal of the arrangement is to provide better reflect the reality of the Canadian ciation will maintain its own Board at this more relevant services to all newspaper newspaper industry and create one strong time. members at a reduced cost, while increasing industry voice for newspapers in Canada,” For more information, please contact: the profile and effectiveness of the newspa- said Allnutt. Peter Josselyn, Communications per industry and its associations in Canada. Combined, the two associations represent Coordinator As well, the new arrangement will better over 830 daily, weekly, and community Canadian Community Newspapers reflect the reality of the Canadian newspa- newspapers in every province and territory Association, 1-877-305-2262 Ext. 24; pjos- per industry and create one strong industry in Canada. [email protected]; www.communitynews.ca From magazines to newspapers... Lars Melander’s leadership skills learned from his father By Tim Matharu Today, one of the largest papers in Halton. honing his skills on the golf course. Special to OCNA Oakville Today is thriving, and Melander In fact, on June 3, 2004, Melander per- doesn't see that changing anytime soon, formed a task that few other publishers have rom teeing off on the crisp greens, to especially with the advent of the Internet accomplished. He won the coveted traveling to Canada to start a new life which he sees as a potential gateway to let- Championship Trophy for winning the Ffor himself, Lars Melander is truly a ting in a wider variety of readers to experi- Canadian Media Golf Championship, a man who has seen it all. ence the joys of reading news. tournament sponsored by Bud Light and At first glance, the Danish-born Melander Founding Sponsor ClubLink. seems to be a man who has been involved This event has continued to grow in pres- with newspapers his entire life. tige to this day, and has gartered acclaim Well that is true, in a way. His father Erik among the nation's newspapers and televi- was the publisher and founder of sion studios. Modersmallet, a magazine that translates to So what is it exactly that drives this man ‘mother Tongue’ and details life in Toronto; to such great lengths and with such a burn- but written in Dutch. Erik was also the ing passion for publishing? founder of The Scandinavian Canadian Well, according to Melander it comes Businessman magazine, that deals with down to one thing. “I enjoy helping an business all over Europe. injustice in the community and using the Where was Melander through all of this? paper influence to correct it. I love it when Perfecting his slice of course. Melander a customer gets great results from advertis- was performing an Apprenticeship at the ing. Every day is different and challenging. Canadian Professional Golfers Association I enjoy seeing employees grow and become ( CPGA). successful.” It wasn't until his father's tragic death in In a twist of irony, Melander was born in 1978 that Melander attempted his hand at Lars Melander Denmark and his father's name was Erik. publishing Modersmallet. However, being Could this possibly be similar to Leif the publisher of the magazine brought more While people will still read a traditional Eriksson, the first European to set foot on responsibility than simply practicing a print paper, some prefer to have the news in land to help his fellow Vikings prosper and swing or preparing to sink a birdie. the palm of their hand or on a blackberry or flourish? Melander had to deal with the business cell phone. We don't know for sure, but just like his side, circulation, advertising and the editor- Not only is it easier for them to access, father, Melander displays admirable leader- ial of his magazine. No easy task for a man but also gives them a chance to read while ship when it comes to helping his fellow whose love for a game of golf was stronger on a coffee break or on a train or bus to an employees and for leading a newspaper into than his desire to publish a magazine. important meeting. the world of journalism, where only the However, Melander put aside golf and went However, this all reinforces Melander’s strong flourish while the weak and ill-pre- into the family business with the desire to character. Not only is he dedicated to his pared fall. succeed. craft, and open to new branches of journal- In this new world of media, truly the Fast forward to the present. Melander has ism being procured each day, but he is also Vikings are once again paving the pathway gone from being the publisher of a small the type of man who loves to watch his chil- to greatness, and Melander is the Viking n e w s p a p e r, to the manager of Oakville dren play sports and grow up, while still who is leading his army into the foray. industry news... OCNA’S NEWSCLIPS * May 2008 Page 5
Lynn Rees Lambert and Paul Rellinger shown with OCNA Executive Director Robyn Matravers and CCNA CEO John Hinds Editors recognized with Silver Quill Awards for 25 year’s service Lynn Rees Lambert began her career as a copywriter for a Toronto Paul Rellinger has been a reporter and editor for Metroland Media advertising department. Originally from Kingston, Ontario, she Group for 25 years. Paul began his career as a reporter at Oshawa quickly found her way back home in the late 1970s to pursue part- This Week in 1983. In 1989, he moved to Peterborough This Week; time work with a Kingston publication called The Shoppers News. first as a reporter then on to be Managing Editor of the publication. Throughout the years and after its evolution into Kingston This Paul has won awards for sports reporting, humour writing Week, Lambert, as a reporter and columnist for the publication, (Humour Columnist of the year twice) and best broadsheet front became an accomplished writer of community news. Today, she page for the first broadsheet he ever laid out in 1996. He has also covers police, heath and general news affairs as well as feature writ- produced some remarkable special publications including one ing and is currently serving a co-editor. For 30 years, Lynn has been marking Peterborough's Centennial as well as the community's dev- a renowned voice and presence in her community. Over the years, astating flood in 2004. she has earned many provincial and national awards. She has also Paul has established strong ties with his community. He is or has served as host of several Cogeco TV community programs, includ- been involved with such groups as the Peterborough Kinsmen Club, ing six years as host of Kingston Today and two years as host of Big Brothers/Big Sisters, the Showplace Performance Centre, the Minutes with the Mayor. Peterborough Softball league and the St. Patrick's Day Parade. Congratulations Lynn, we are proud to present you today with a Paul is currently working as the special projects editor for Silver Quill. Metroland's Kawartha Media Group. Congratulations Paul. Media Communications Group appointed distributor of Olive Software Media Communications Group (est.1991) ious models for media adtracking, manufacturer (Linux/Windows web/database hosting) for provides a unique variety of products and and retail tracking for the complete brand cycle, ASP, PHP4, PHP5, Perl, MySQL, RedHat etc. services for the media, manufacturing and all online and fully interactive available to sales FlipBook is a digital online "easyreader" solu- retail industries, with newspapers account- departments and managers anywhere there is an tion for print brochures and newsletters etc. ing for more than 50 per cent of its business. Internet connection. -Olive Software provides top of the line A leader in information management for -ArtSource provides over 1,000,000 images ePublishing and archive solutions for newspa- media ad sales groups in newspaper and online for creative newspaper adbuilding depart- pers with many options to bring full print to radio, MCG provides brand management ments that includes stock photography, clipped web readership, with article and ad searching sales and support programs, epublishing, photo images, food photography, paintings, vec- capabilities. Active Paper Daily provides database publishing, professional CPanel tor art, vintage art, web art and over 50,000 resiz- XML/PDF generation of the complete newspa- server web and database hosting able vector based logos and trademarks. per to web. Active Paper Archive brings the (Linux,Windows, ASP, PHP4, PHP5, Perl, -AuctionSoft provides a new dimension and rev- past to the web from print, Microfilm and MySQL and RedHat), web creation, ecom- enue stream to newspaper web sites as a local Microfiche in a fully digitized, searchable and merce solutions (shopping cart, auction), activity to enhance web traffic and print sales. readable format. Active Tearsheet provides creative art products, training and seminars. AuctionSoft is completely turnkey with easy assistance to the sales division for ad placement maintenance and revenue auto downloading to confirmation. -AdLaucher is an online database Brands include: your banking system. of ads that are fully searchable and easy to find. -SalesBuilder provides over 85,000 US and -AdSource is a wholesale agency for multime- (*Olive Software is distributed in Canada by 17,000 Canadian advertiser contacts, coop dia ad placement. Brandchek provides ad con- MCG) advertising, manufacturer development funds firmation and verification for manufacturer ad and information to build ad revenue on a daily assisted funding. For more information contact: Media basis. SalesBuilder systematically provides -Media-Pros provides web and database design Communications Group, Alan Arthur, 416- brand selling rather than ad asking. and ecommerce solutions. Dbase ProServers 879-9230 Skype: alan.arthur.mcg, -AdTracker database software is available in var- provides professional CPanel driven servers [email protected] mcgdata.com Page 6 OCNA’S NEWSCLIPS • May 2008 Inspired to recognize short-comings as a reporter By Jim Stasiowski shared the same chlorinated me like a tick on tender skin. In the weeks that have passed Writing Coach w a t e r. He's heavier now, but he As a reporter and columnist, I since the banquet, I have found retains the impish smile and fun- too often wrote as if all I had to myself returning often to Mitch's itch is lover's sense of humour. do was ask forgiveness, and my public confession. On what was a an old Mitch and I joined a few readers would grant it. I goofed joyous, fun night, Mitch struck a Mc o l - dozen fellow-swimmers at a ban- o ff too much. I rationalized that if sober but important note that has lege teammate, quet for our former coach, who is I wrote a good story on Tu e s d a y, less to do with swimming than a fellow with 83 and seriously ill. I could get by with a mediocre with human frailty. whom I was Each swimmer had a chance e ffort on Wednesday because, Arnie and I always wanted our never a close to stand and speak about the after all, no one writes perfectly writing to be memorable, but we b u d d y, but I enjoyed his compa- coach, and most of the words all the time. didn't foresee that the memories n y, had common interests and were predictable. We love him, I once coached a reporter, might be of stories that fell short, knew him well enough to know we respect him, we learned from Arnie, who has what my mom of writers who squandered their that he was a goof-off . him, we hope our praise eases his would call the gift of gab. A r n i e p r o m i s e . Please note that I was not a p a i n . reminded me of me. He makes For 40 years, his frailty haunt- paragon of good judgment when Although I have an ego big flimsy material sound better than ed Mitch. And, when I first saw I was in college. My criminal enough to fill any banquet hall, I it should. Because he can do that, him at the banquet, before he record (two nights in a bleak doubt my words were in any way he often gets by on his natural tal- spoke so candidly, what I most Kansas jail for being drunk in memorable. In fact, although I ent. He covers up weak reporting remembered about him was that public) was the only off i c i a l enjoyed everyone's tribute to the with clever words, phrases, sen- f r a i l t y, his goofing off . accounting of my bad behavior, coach, I recall no one's … except t e n c e s . In a few short, heartfelt sen- but I made plenty of other mis- M i t c h ' s . I told him he needed to dig for tences, he changed that memory. takes, did plenty of stuff that, He is 60 now, my age, and he better material, and he grinned, Arnie and I still have time to t o d a y, makes me cringe. spoke for at most two minutes, acknowledging that he lets his c h a n g e . But I took two things relative- one of the shorter speeches. “Yo u gifts overshadow his eff o r t s . ly seriously. I was a good student, gave me a scholarship,” he said Imperfect stories or columns THE FINAL W O R D : N o even a little above average. And I to the coach, as if they were the will happen to even the most dili- less an authority than The New was on the swimming team, an only two people in the crowded gent person, but once we accept York Times incorrectly used ‘fur- actual NCAA student-athlete of room, “and I let you down.” He letting our standards slip, we risk t h e r ’ in a recent edition. modest accomplishments. said he hadn't taken seriously his a perilous fall. In a story about Brazil, a sen- I know nothing of Mitch's aca- chance to excel. He apologized to I'm sure Mitch, on his first day tence ended, “… ranchers and demic record, but as a swimmer, the coach for giving less than his of swimming practice as a col- loggers pushed further into the he was a disappointment. After a b e s t . lege freshman, did not say, “OK, r a i n f o r e s t . ” spectacular high school career, he Imagine that. At 60, a success- I've decided to goof off for four In referring to physical dis- was supposed to rise to stardom; ful engineer, a family man, a y e a r s . ” tance, use ‘farther’; in referring instead, he plunged into apathy, a respected person in the commu- I'm sure he gradually settled to time or degree, use ‘further, ’ a s cruel squandering of his talent. n i t y, he could not let go of his for just getting by. He loafed one in: “Police will investigate fur- I recently saw Mitch again, failures of 40 years ago. d a y, then became addicted to the t h e r. ” almost 40 years after we last had That thought attached itself to comfort of just showing up and Jim Stasiowski, the writing coach going through the motions. for the Dolan Media Co., welcomes The Better Newspaper Competition Task Force is con- A byline is a scholarship, an your questions or comments. Call ducting its annual review of the industry awards program. ideal opportunity for each of us to him at 775 354-2872 or write to 2499 If you would like to make any comments or suggestions, stretch our talent, to give our I v o ry Ann Drive, Sparks, Nev. 89436. please e-mail OCNA’s Lynn Fenton at [email protected] best, to build our reputation. industry news... OCNA’S NEWSCLIPS * May 2008 Page 7 Peer newspaper critiques offered for free re you looking to improve the qual- of the skills and experience of community More information regarding the review ity of your newspaper? newspaper professionals who have helped format can be found on the Members A earn this province's newspapers the reputa- Intranet at the following link: Would you like to receive honest and tion for outstanding, quality products. h t t p : / / m e m b e r s . o c n a . o rg / A F S / O C N A _ P constructive comments and suggestions They will offer thoughtful and constructive r o g r a m s _ S e r v i c e s / M e m b e r % 2 0 R e v i e w C r i t from other community newspaper profes- comments and suggestions about your eria2008.pdf sionals in Ontario? product. Yes, it will be subjective; it's their If you are interested in participating in The Ontario Community Newspapers opinion. the Peer Review Program, please complete Association is please to offer our annual Participating newspapers also take part the registration form and return it to OCNA program for member newspapers. The by reviewing another newspaper of similar by Wednesday, June 25. Community Newspaper Member Review is size. h t t p : / / m e m b e r s . o c n a . o rg / A F S / O C N A _ P NOT a professional critique program cost- Register by June 25 for this year’s pro- r o g r a m s _ S e r v i c e s / M e m b e r R e v i e w R e g F o r ing thousands of dollars and performed by gram. m2008.pdf consultants. It IS a program that makes use Al Teather remembered for his passion for papers CNA Honorary Life Member Al "When you're with a Teather passed away at the end of newspaper you naturally OApril after a short battle with lung get involved in a lot of cancer. He was 80. Al loved the newspaper d i fferent areas," Te a t h e r business and heritage, and left his mark on was quoted of his com- both. He had a great passion for the busi- munity work. ness and life in general. It was also at the time A longtime newspaperman, he worked of his retirement that he at The St. Catharines Standard from 1947 got involved in the estab- to 1991 at the time of his retirement. Al lishment of the had always been involved in some sort of Mackenzie Heritage sales, including working at the farmer's Printery and Newspaper market in St. Catharines, so it was a natur- Museum in Mackenzie al fit when he started work in the advertis- House, the limestone ing department at The Standard at age 19. building in Queenston "It didn't happen overnight, but I worked where rebel printer my way on up to the top," said Teather in William Lyon Mackenzie an interview with Grimsby Lincoln News issued his first newspaper, after receiving his Honorary Life the Colonial Advocate in Al Teather at the OCNA Spring Convention Membership in 2007. He eventually found 1824. He remained active in March 2007. himself vice-president of operations of the with it for 17 years. The company in the 1970s, during the museum idea stemmed Burgoyne era. The group operated three from changes in the newspaper industry. as well as being an occasional father to daily newspapers and 22 community As technological advancements were Henry Burgoyne. His grandson and name- papers. made, Teather had stored away old equip- sake, Allan Richard Teather, son of Terry As his prominence in the company grew, ment, including presses from print shops, and Andria, was unexpectedly taken from so too did his involvement in the commu- among other odds and ends. the family in January, but “Grampa Tip” is nity and industry. Teather got involved Al, from Fonthill, is survived by his wife fondly remembered by grandchildren with everything from the St. Catharines Joyce of almost 60 years. He was a loving Natalie, Jackson, Molly, Keaton and Chamber of Commerce to the Jordan Lions father to four children, Terry (Andria), Channing, and great grandchildren Club, where he was a 40-year member. Ricky (Beverley), Lori (Don) and Kevin, Charlotte and Carter.
For only $35/week OCNA members may print the weekly Sneuro cartoon based on national or international current events. Please contact the artist directly by e-mail at [email protected] and subscribe to Sneuro asap! Subscribers will receive a fresh jpeg format cartoon every week with monthly billing by e-mail to follow. For more details call 819-595-8941 or visit the http://sneuro.com/default.html Page 8 OCNA’S NEWSCLIPS * May 2008 industry news Local publisher appointed to Parade of Nations n May 12, thanks to Paul Scott, Services dedicated to provide a toll-free, nations. People are invited to proudly Revenue Canada approved the confidential, anonymous, bilingual helpline exhibit a flag of their ancestral country in OParade of Nations' application to that offers emotional support and referral front of their home the week of September become a foundation. This foundation was service to farmers and rural families in 7. Also, a new group is added to the parade created to “Bring a balance for the greater O n t a r i o - municipalities - who are all invited to join good in Akwesasne, Cornwall and SD&G The Parade of Nations, through a yearly with their respective Chambers of to regroup smaller charities not covered event, is also a celebration of everyone's Commerce and deploy their municipal flag. under the umbrella of the government and personal accomplishments no matter their Anyone can be in the parade and every- l a rge corporations.” Funds are collected size, and a commemoration our family one is welcome. This is the people's parade through various fundraising activities held ancestral origins. The 2008 Honourary and the City of Cornwall, as the host, is tak- throughout the year. The next fundraiser, chair is Rick Shaver, the publisher of ing the opportunity to thank all citizens for the annual Family Fund Day, will be held Cornwall Seaway News, chosen because of their personal contribution in making their June 21 at the Cornwall A r m o u r i e s . his dedication to the community by encour- respective areas a better place to live. T h e The 2008 selected charities are as fol- aging positivism and acknowledging parade is an opportunity to invite people to l o w s : United Counties' people's accomplish- come and live in Cornwall. Cornwallites Akwesasne - Recreational Committee m e n t s . are challenging other communities across dedicated to provide awareness nights on This year's parade event will take place the province and the country to hold their subjects of all kinds to help children, youth, on September 13 and will be followed by own Parade of Nations and join the elders and families and implement recre- multicultural festivities. Max Keeping is Foundation of the Parade of Nations ational programs for the same group Parade Marshall, and there will be the King ‘ Together United for the Greater Good.’ Cornwall Area - Special Olympics dedi- and Queen's float. For additional information, visit the cated to enriching the lives of Canadians The theme this year is Celebrating our parade the website at www. p a r a d e o f with an intellectual disability through sport respective family ancestral origins, which nations.com or call Marie Morrell at 613- SD&G Area - The Farm Line Support will include the participations of 83 9 3 6 - 6 8 7 3 . The Ontario Community Newspaper Foundation is pleased to announce the Online Training Centre Community Newspaper professionals are now able to get affordable and convenient training on their computers 24/7. Learn when you want - where you want. Featuring Sales 101: An Introduction to Community Newspaper Advertising Sales. This 11 Chapter program has been written specifically for new sales reps to our industry. It’s a comprehen- sive crash course that is sure to advance the career of any new hire in approximately 8 hours! Registration is only $100.
Other online offerings - with more to come - include: Business Skills Videos * Paint Shop Pro 5 Certification 2005 * Career Development (Videos) * PowerPoint 2003 * Sarbanes-Oxley Act * Coaching (Videos) * Project 2003 * Sexual Harassment in the Workplace * Communication (Videos) * Word 2003 * Stress Management * Customer Service (Videos) * Word 2007 * Teams That Work * Finance (Videos) * Leadership (Videos) Personal Skills Development Technical Software * Leading Teams (Videos) * Basics of Business Math and Web Design * Management (Videos) * Building Relationships * Dreamweaver MX * Managing Within The Law (Videos) * Business Ethics * Dreamweaver MX 2004 * Sales and Marketing (Videos) * Customer Service * Dynamic HTML * Self-Management (Videos) * Dealing with Difficult People * Flash MX * Six Sigma (Videos) * Effective Business Communication * Flash MX 2004 * Work and Life Balance (Videos) * Effective Presentations * FrontPage 2000 * Workplace Environment (Videos) * Fundamentals of Business Management * GUI Design * Grammar * Internet Marketing Desktop Computing * Instructional Design * JavaScript * Access 2003 * Management Skills Introduction * Photoshop * Excel 2003 * Managing Change * Photoshop 7 * Excel 2007 * Motivation * Photoshop CS * Office 2003 - What's New * Motivation Methods and Strategies * Web Design & Graphics * Office 2007 * Negotiating * Web Publishing and Design with HTML 4.01 * Office XP Upgrade * Project Management and XHTML * Project Management Professional http://ocna.protraining.com advertising... OCNA’S NEWSCLIPS * May 2008 Page 9 Why trust is important in customer relationships By Bob Berting be the most important factor in their deci- reliable, established publication. Enhance Berting Communications sion to trust you. If they can count on you your image further with good posture, a to do what you say you will do, when you broad vocabulary, a clear voice, and fre- o sell advertising, publication say you will do it, they will come to rely quent eye contact. The latter says to the salespeople may use sound reason- on you as a dependable business partner. customer “you can trust me”. Position yourself as a problem solver Ting, convincing argument, or indis- The Bottom Line For Tr u s t in correcting problems quickly and eff i - putable facts. Placing an ad campaign with a publi- When it comes to earning a customer's c i e n t l y. Like it or not, your reliability may suffer due to a careless sales assis- cation salesperson involves a certain trust, however, actions speak louder than amount of risk for many customers. T h e y words.. It takes a little more time and tant or an absent-minded service person, so insist on a high level of performance don't know if the salesperson will deliver e ffo rt to forge that bond , but trust is the everything that was promised or whether s t u ff that develops long range relation- from everyone who comes in contact with your prospects. the salesperson is motivated by financial ships. There are four elements of trust : gain or truly wants to help. When you put competence, reliability, intentions, I n t e n t i o n s your customer's mind at ease (trust), you appearance. With them, you can reap the Once you have converted your prospect have made yourself a valuable asset to rewards of a bountiful and lasting cus- to a customer, at certain times your rela- them. The more your customers trust you, tomer relationship. tionship may get off track due to some the greater the odds that your profitable C o m p e t e n c e glitch in communication. But if the cus- relationships with them will last a long When you know advertising and your tomer knows your intentions are good, time. publication extremely well, you will you usually will have a good chance to inspire your prospect's confidence. T h e y redeem yourself. To your customers, Bob Berting: A Renaissance man, motiva - will look to you for answers to their prob- emphasize by word and deed that their tional speaker, sales trainer, marketing consul - lems, so make yourself a well-read needs come first and that you'll do what- tant, author, and newspaper columnist. Learn resource. Stay up to date with all publica- ever it takes to earn their complete trust m o re at www. b o b b e rt i n g . c o m tion trade literature to stay on top of your and satisfaction. game. Take constant responsibility for A p p e a r a n c e Are you passionate about The your own career growth and sales exper- Though appearances can be deceiving, Ontario Junior Citizen of the Year tise. Share your own and your publica- sometimes you can judge a book by its Awards? Tell us how we can improve the tion's accomplishments to encourage c o v e r. If you drive a clean, late model car program to ensure Ontario’s com- your prospects to put their faith in you. and have a well-groomed, professional munity newspapers are seen as appearance, customers will be more like- R e l i a b i l i t y leaders in their communities. For your customers, your reliability will ly to view you as the representative of a [email protected]
CNA/OCNA 2008 Webinar Series Next up:
June 5, 2008 Sales Developing niche markets, with Don MacLeod June 19, 2008 Editorial Newsroom Legal Issues, with Media Lawyer Stuart July -none planned Robertson Contact Lynn Fenton to register at 905-639-8720 ext. 232, or e-mail [email protected] What is a Webinar? A Webinar is a combination of a conference call and a computer (Power Point) presentation. It's a low-cost way to offer valuable sessions: use a speaker phone and computer projector and the session can be shared with as many people as can fit in your board room. Register online, and we will send you the details and technical specs on how to join the meeting. Page 10 OCNA’S NEWSCLIPS * May 2008 McMaster University Library partners with Kirtas Technologies, Ristech and Lulu.com to unleash thousands of rare books Imagine owning a copy of Galileo’s tion process,” said Kirtas Founder and a place to publish, Lulu is a vast market- 1632 book, Dialogo di Galileo Galilei CEO Lotfi Belkhir. “Not only are these place where anyone can buy books on just (Galileo’s Dialogue), challenging the tradi- institutions sharing their unique collec- about any subject.” A native of Hamilton, tional thinking that the universe revolves tions, but they are also creating a revenue Ontario, the affiliation puts Young in famil- around the earth. At the time, the book and stream that allows them to reinvest in their iar territory. its concepts were so controversial, that access and preservation efforts.” To keep up to date on this project visit, Galileo was convicted of heresy in 1633 “This is a tremendous opportunity for http://digi.blog.lib.mcmaster.ca and the book was placed on the Index of our customers to obtain books that may not For more information about Ristech, go Forbidden Books. be easy to find,” said Lulu.com CEO and to www.ristech.ca Or perhaps a first-edition, autographed Founder Bob Young. “In addition to being copy of H.G. Wells’ The Time Machine is a more suitable choice for your own per- Editors see integration as way of the future sonal library? These books and more will be made The Newsroom Barometer 2008 survey of editors in 120 countries shows they con- available to the public, beginning this fall, tinue to be positive about the industry and are close to consensus on some directions. Of through a unique partnership between the 700 editors and senior news executives 86% believe integrated print and online news- McMaster University Library and U.S.- rooms will become the norm, and 83% believe journalists will be expected to be able to based companies Kirtas Technologies, Inc. produce content for all media within five years. and Lulu.com. George Brock, editor of the Saturday Times in the U.K. and president of the World With the support of Kirtas’ Canadian Editors Forum that sponsored the survey, commented: “The path is clear for many edi- reseller Ristech, which is located in tors: integrate the newsroom, think multimedia, train or hire a team of multi-skilled jour- Burlington ON, McMaster University will nalists…. Newspapers are not just ink marks on squashed trees: they are what people be using the Kirtas A P T B o o k S c a n trust, they amuse people, in short they are a collection of ideas and information with 2 4 0 0 R A to digitize rare, out-of-print which a reader forms a relationship.” books. Once the books are digitized and The survey reports on many other issues including the expected future of print vs. processed, McMaster faculty, students and online, the need for training and the timing of changes. http://www.editorsweblog.org/ staff will have free access to digital copies analysis/2008/05/1_newsroom_barometer_2008_main_results_t.php of the entire collection of scanned materi- als. The world will be able to access McMaster’s unique collections online, and Upcoming Technology Based Webinars even purchase as print-on-demand books from Lulu.com. Adobe Illustrator for Absolute Beginner June 4 Introduction to Flash - Part 1: Creating Animated Files June 4 “We have significant collections that we Introduction to Flash - Part 2: Flash Tools & Video Basics June 5 would like to make more widely accessible Using Microsoft Word and InDesign Together June 6 through digitization,” said Jeff r e y Putting your paper out faster with InDesign June 11 Trzeciak, University Librarian at Become a PDF Guru - Part 1: Creating Good PDF Files June 11 McMaster University. “The digitization Creating a logo and graphics in Adobe Illustrator June 12 technology provided by Kirtas, the support Become a PDF Guru - Part 2: Finding Problems in PDF Files June 13 and service we receive from Ristech, and Online Flash Ads for Absolute Beginner Part I June 18 the ability of Lulu to pull it all together Online Flash Ads for Absolute Beginner Part II June 20 increases both the electronic availability Become a PDF Guru - Part 3: Fixing Problem PDF Files June 25 Advanced InDesign Tips and Tricks June 26 and the availability of the books in print for those who choose print on demand.” Kevin Slimp and Russell Viers, technology gurus of the newspaper industry, have As the publisher of these unique books, joined forces to offer webinars aimed at the newspaper design professional. Each the Library also hopes to generate revenue month, classes are offered in InDesign, Photoshop, Illustrator, Acrobat, Flash and through the print-on-demand service. more. For more information or to register online, visit braincast.biz “We see more and more universities taking advantage of the print-on-demand These Webinars are separate from the OCNA/CNA Webinar Series, but some of our option that is enabled through the digitiza- member newspapers have found them to be of value.
OCNA TEAM OCNA OFFICERS Robyn Matravers, Executive Director, Abbas Homayed, President, Sudbury Northern Life; Don Anne Lannan, Member Services Manager; MacLeod, First Vice-President, Sun Media; Keith Roulston; Published monthly by the Todd Frees, Controller; Second Vice-President, Blyth/Brussels Citizen; Linda Ontario Community Plumridge, Secretary/Treasurer, Fort Frances Times; Rick Newspapers Association Wendy Picken, Accountant/Newsprint Coordinator 3050 Harvester Rd. Ste Carol Lebert, Network Sales Coordinator; Susana Shaver, Past President, Cornwall Seaway News 103 Czyrnek, Network Classifieds/Accounting OCNA DIRECTORS Burlington, Ontario, Coordinator; Lynn Fenton, Member Services Kelly Baker, Metroland Interactive Initiatives; Peter Winkler, L7N 3J1 Coordinator; Carolyn Press, Erica Leyzac, Alexis Metroland Fairway Group; Mike Mount, EMC Newspaper Tel: (905) 639-8720 Group; Tim Dundas, Sun Media, Niagara; Pat Logan, Sun Fax: (905) 639-6962 Komon, Ted Brewer, Minna Schmidt, Carla http://www.ocna.org Alexander, Ad*Reach. Media, Ingersoll; Mohsen Taghavi, Salam Toronto; Mike [email protected] Williscraft, Metroland,Niagara This Week. technology OCNA’S NEWSCLIPS * May 2008 Page 9 New software versions offer improvements
By Kevin Slimp Photo Gallery and Contact Sheet. Institute of Newspaper Technology I decided to edit a photo using the same tools that I’ve always used in Photoshop and had good fortune. I was able to open and elp! My desk used to be under this pile of crop the photo, set the image size, adjust levels, sharpen the image software somewhere. I keep stacking with Unsharp Mask, then convert the image to grayscale before Hsoftware boxes on my desk as they arrive saving as an EPS, TIF or JPG image. I noticed there was no option from vendors and I can’t put off taking a few of to save an image in DCS, a format normally used with spot them for a spin any longer. colours. With such a discounted price, you wouldn’t expect Photoshop Photoshop Elements 6.0 Elements to do everything as well as the full-feature version. But Finally, Adobe released the Mac version of Photoshop Elements it stands up for itself very well. Sure, you probably won’t use 6.0 in April. It reminds me of the early PDF days when Adobe Elements to create your Animated GIF files (although the Help would release the Windows version of Acrobat a few months Menu insists that you can), but Elements is well worth the price before Mac users got their hands on a new product. Was it worth for users who want to have the powerful features of Photoshop, the wait? Depends. without the need for CMYK. At $89 (US), it’s a steal. For more information, visit adobe.com Favourite Mac Hard Drive Tool Upgraded Is your computer running slower? Drive Genius 2 is my favourite disk utility for the Mac platform. Disk defrag, directory repair and repartition on-the-fly are only a few of the features of Drive Genius 2. I loved the origi- nal version of Drive Genius and this upgrade hasn’t disappointed me. Drive Genius 2 makes hard maintenance tasks painless, fast and easy. Drive Genius 2 is a disk utility Photoshop Elements is a solid product for photo editing novices that features a wide array of fea- and folks who need to adjust lighting and colours on images to be tures including directory repair, used in newsletters, flyers or to print for keepsakes. And, if your repartition on-the-fly, cloning, newspaper includes a lot of black & white photos, it does a dandy integrity testing, benchmarking, job of preparing those for print. But here’s the big drawback of secure erase and several other Photoshop Elements: It doesn’t save images in CMYK format. tools to help maintain your hard So who would use Photoshop Elements at most newspapers? If drive. Data Rescue II is emer- you have staff who edit photos for online editions but not print, gency hard drive recovery soft- Photoshop Elements is a great option for editing photos to be ware. It is used to recover data from a crashed, corrupt or saved in RGB. If you publish black & white photos, this applica- unmountable hard drive. It also has the ability to recover deleted tion does a great job with those as well. Sure you’ll miss some fea- files. tures of the full version of Photoshop (as hard as I tried, I could- The DVD allows you to boot directly from the DVD, so you can n’t create a clipping path in Photoshop Elements), but most of work directly on your main boot drive. You can run it as an appli- Photoshop is still there. cation to work on other internal or external hard drives. Note that Let me share some of what I’ve learned using Photoshop the current version of Drive Genius 2 doesn’t boot Macs using the Elements 6.0: Leopard operating system. Users can work on RAW images, meaning you can shoot Drive Genius 2 lists for $99 (US). ProSoft offers an array of photos at the highest resolution on your SLR camera and work on valuable utilities and applications for Mac users. For more infor- the images in Elements. Again, you’ll be limited to saving them in mation, visit prosofteng.com. RGB or Grayscale, but it works fine for these. Photoshop’s filters are still available. Go ahead. Add texture Even More Help With Those Pesky to an image or stroke it with a brush. The placement of these tools Microsoft Publisher Files is actually a little handier in Elements. Shouts of joy could be heard throughout the publishing world Tools like Shadow/Highlights, Levels and Curves are still when Markzware released PUB2ID, the utility that allows available; you’ll just have to look in new places to find them. InDesign users to open Microsoft Publisher files. Now comes Shadow/Highlights and Levels are found in the Adjust Lighting PDFOnline.com, a Web site devoted to converting Wo r d , submenu. Hue/Saturation and Curves are found under the Adjust PowerPoint and Publisher files to PDF. Even though it’s not the Colour submenu. perfect solution, at least you end up with a PDF file that can be Colour modes are limited to Bitmap, Index Color, RGB and placed or opened in other applications for editing and correction. Grayscale. I uploaded a 12-page PowerPoint file and, in less than a minute, Several of the Automation tools found in the Bridge can be received a 12-page PDF. It was really quite impressive. The ser- found in Photoshop Elements 6.0. A few are PDF Slideshow, Web vice is free. Visit pdfonline.com for more details.