Running Naked and Unmasked in Goa: Pleasure in the Pandemic
eTropic: electronic journal of studies in the tropics Running Naked and Unmasked in Goa: Pleasure in the Pandemic R. Benedito Ferrão https://orcid.org/0000-0002-1160-8383 William and Mary, USA & Bayreuth Academy of Advanced African Studies, Germany Abstract In November 2020, Indian celebrity Milind Soman posted a picture of himself on social media, which showed him running naked on a beach. He was charged with obscenity. This article considers the time and place of Soman’s act over the alleged impropriety. The photograph was taken on a beach in Goa, the tropical setting serving as a pleasure periphery to India which annexed the region in 1961. Accordingly, a longer history of states of undress in Indian advertising, filmmaking, and tourism are considered here to apprehend how Goa has been posited in the Indian imagination as a destination for wanton self-gratification while local realities are undermined. The article thus interrogates what it means for Goa, whose economy is overly dependent on tourism, to serve as a vacation spot during the COVID- 19 pandemic, especially when, in 2020, it had among the highest number of virus-related deaths in the country (Dias, 2020, par. 4). Using the metaphor of the celebrity who has no qualms about running naked and unmasked in Goa, this article enquires into what such events leave unrevealed in the economic requirement that some locales function as holiday destinations, even in the midst of a pandemic. Keywords: Goa, India, Economic Liberalisation, Tourism, Hippies, Bollywood, COVID-19 pandemic eTropic: electronic journal of studies in the tropics publishes new research from arts, humanities, social sciences and allied fields on the variety and interrelatedness of nature, culture, and society in the tropics.
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