Impact of Ratings on TV Content
StarTimes AR Center August,2018 Contact us with: [email protected] How did the ratings business start ？
How did StarTimes Media carry out ratings business ？
What are the commercial applications of ratings data ？
Is the content we provide indeed what our users want? DATA ACQUISITION METHOD
• Phone Call
• Day Card
• Ratings Meter
3 AR TECHNOLOGY TRENDS
Rating data processing technology based on two-way network:
Audio Picture matching matching
Portable SI Code people
(system information code） Meter , PPM 4 Geopoll is mainly serving Pan-Africa (sub-saharan Africa), especially East Africa, adopting SMS, KGMM technology AFRICA RATINGS FIRMS AMPS is mainly serving Nigeria, it Ratings data acquisition in Africa advantages mostly adopts the form of and disadvantage： household questionnaire Questionnaire and SMS be with low cost. Ratings meter with accurately and timely data but maintenance costs are higher. KARF is mainly serving Kenya, mostly in the form of online questionnaire
5 INTERNATIONAL RATINGS FIRMS
• Kantar Media ,the monitoring business covers over 40 markets worldwide • Western Europe, Central and Eastern Europe, Americas, Asia, Middle East and Africa • Main technology , Metering technology and RPD loop technology • Nielsen covers 40% of the world's viewership survey business • Focus on North America, Europe, Asia Pacific, Middle East and Africa • Main technology , mTAM
6 STARTIMES MEDIA DEVELOPMENT
StarTimes Media Africa operates in StarTimes Media entered African more than 30 countries, 10 languages market and over 480 channels
2008
StarTimes Media became a content operator
Based on the current situation of the African market rating survey business, StarTimes Media established its own rating survey department in accordance with its original intention.
We invested a lot of manpower and material resources, adopt advanced two - way network monitor technology to better serve
our users and advertisers. STARTIMES
7 STARTIMES AR CENTER
Your needs for.. 科特 尼日利亚 5 Years 加纳 迪瓦 AR business in Africa 乌干达 CREATIVE 肯尼亚
刚果金 坦桑 尼亚
Ratings data services are available in 10 cities in 7 countries
南非 8 CHANGES IN RATING TECHNOLOGY Unidirectional network U disk ----- bidirectional network
The two-way network technology implemented in the project country is a method that can be implemented after being improved according to local conditions. bidirectional network 4/4
9 TWO-WAY NETWORK MONITORING
Advantages: more accurate time, more accurate survey data, more timely data provision.
Disadvantages: higher initial input cost, no user attributes.
However, StarTimes Media, we are actively seeking new ideas and methods to compensate for the lack of user attributes.
10 DATA GENERATION AND CIRCULATION
Project countries Irish cloud Beijing
STB Data HK server
BOSS Data
11 ETL PROCESSING
Beijing server Ratings Database system
Put in Decoding Abnormal Channel storage data information Data report cleaning verification
12 SAMPLE SELECTION CRITERIA
Standard of city selection for rating deployment:
• Good economic efficiency and stable market;
• Large user scale; Standard for rating sample households: • Balance English and French with local languages. • Quality households (those who have paid for more than 10 months in the past year);
• For household users, should no media industry in the family.
13 s t a r t i m e s SAMPLE SIZE CRITERIA
In business surveys, to achieve the balance between reliability and cost, the error generally adopted by the industry is 5.0%, and the standard design sample size is 90% or 95%, that is, each type of sample needs to reach 271~385. The sample size is mainly related to the required confidence level and allowable error level. The higher the confidence level and the smaller the allowable error, the more the sample size is selected.
confidence level 50% 75% 80% 85% 90% 95% Margin of error 1.0% 1140 3307 4096 5184 6766 9604 2.0% 285 827 1024 1296 1692 2401 3.0% 127 358 456 576 752 1068 4.0% 72 207 256 324 423 601 5.0% 46 133 164 208 271 385 7.5% 21 59 73 93 121 171 10.0% 12 34 41 52 68 97
14 AR BUSINESS SCOPE
The data collection service is carried out in 10 cities in 7 countries, and currently the monitored languages include English, French, Portuguese, swahili, hausa and yibo.
Coverage of rating surveys Coverage platform Region Country City Language DTT platform DTH platform
Abuja English Unique， Basic
Lagos English Unique， Classic，Basic Nigeria West Africa Cano Hausa Classic，Basic
Port Harcourt Yibo Unique，Classic
Ivory coast Yamoussoukro French Super， Smart
Kenya Nairobi English Unique，Basic
East Africa Tanzania Dar es salaam English，Swahili Clasic，Basic
Uganda Kampala English Clasic，Basic
South Africa Mozambique Maputo English，Portuguese Unique，Classic，Basic
Central Africa Congo Gold sasha French Clasic，Basic 15 ROUTINE MONITORING REPORTS
Monthly reports常规监测报告例举-月报
2018Viewership年1月尼日利亚 and market- share拉各斯 of allBasic - day 包全频道全天和晚间时段收视率及市场占有率情况and evening channels in Nigeria - Lagos Basic in January 2018
All day（00:00:00-23:59:59） Evening (18:00:00-23:59:59）
Source Channel Source Channel Ranking Channel name AR Market share Ranking Channel name AR Market share channel properties channel properties Comprehensi Comprehe 1 ST YORUBA 2.0415% 15.3030% Self 1 ST YORUBA 3.2535% 14.8952% Self ve nsive Comprehensi Comprehen 2 ORISUN 1.7731% 13.2911% Local 2 ORISUN 3.2249% 14.7643% Local ve sive 3 AMC MOVIES 1.1540% 8.6504% Local Movie 3 AMC MOVIES 1.9941% 9.1294% Local Movie
4 NICKELODEON 0.9481% 7.1069% International kid 4 NICKELODEON 1.5537% 7.1132% International kid
5 ST NOVELA E 0.6115% 4.5838% Self TV Series 5 ST NOVELA E 1.1663% 5.3396% Self TV Series Comprehensi Comprehen 6 NIGBATI 0.6065% 4.5463% Local 6 NIGBATI 0.9478% 4.3392% Local ve sive Comprehensi Comprehen 7 CHANNELS 0.4783% 3.5853% Local 7 CHANNELS 0.8876% 4.0636% Local ve sive 8 ST BOLLYWOOD AFRICA 0.3974% 2.9789% Self India 8 ST BOLLYWOOD AFRICA 0.6181% 2.8298% Self India Comprehe 9 BBC WORLD NEWS 0.2884% 2.1618% International News 9 ST KUNGFU 0.4347% 1.9901% Self nsive Comprehen 10 ST NAIJA 0.2696% 2.0209% Self Music 10 E.TV 0.4239% 1.9407% International sive
16 SPORTS ANALYSIS
Monitoring of World Cup events
Viewing figures for the 2018 World Cup live matches
Average rating of all live game events in each region (June 14-july 15)
Port User Abuja Lagos Cano Kenya Tanzania Uganda Mozambique Congo Ivory coast Harcourt
B bouquet 6.1540% 6.4880% — — 6.7455% 8.6639% 6.2007% 3.6386% 5.0850% —
C bouquet — 9.3438% 8.6571% 7.4348% — 10.6500% 9.3627% 8.5579% 4.4959% —
U bouquet 6.6814% 8.1259% 7.3811% — 10.5556% — — 8.9473% — —
Smart — — — — — — — — — 8.6057% bouquet
Super — — — — — — — — — 7.2203% bouquet
17 KID CHANNEL ANALYSIS
Monitoring of kid channel ratings National all-channel ratings rank (July 2018) Channel Nigeria - Nigeria - Nigeria - Channel Channel Channel Name Dr Congo Kenya Mozambique Tanzania Uganda classificati Abuja Cano Lagos properties bouquet on DISNEY CHANNEL -- -- 2.4087% ------Int'l Kid Basic TIJI 1.9915% ------Int'l Kid Nova CARTOON NETWORK 1.5167% ------Int'l Kid Basic NICKELODEON -- 1.9430% -- 1.8847% 0.5771% 1.0612% 0.9430% 1.7146% Int'l Kid Basic BOING 0.9020% ------Int'l Kid Basic GIKUYU TV -- 0.7195% ------Local Kid Nova TIVI5MONDE 0.4696% ------Int'l Kid Basic JIMJAM -- 0.4418% -- 0.4842% 0.4865% 0.2554% -- 0.5600% Int'l Kid Nova PANDA BIGGS -- -- 0.3244% ------Int'l Kid Nova JIMJAM P -- 0.2204% ------0.2204% Int'l Kid Basic DA VINCI 0.0917% ------0.0824% 0.0983% 0.0908% Int'l Kid Basic SMILE OF A CHILD 0.0379% 0.0156% 0.0416% 0.0507% 0.0308% 0.0545% 0.0555% 0.0409% Int'l Kid Nova JYB TV ------0.0180% -- -- 0.0180% Local Kid Nova NTA KNOWLEDGE -- -- 0.0238% -- 0.0108% -- -- 0.0173% Local Kid Nova
18 CONTENT ANALYSIS
ST KUNGFU PLUS in Uganda, Kenya broadcast the television series “The journey of flower" and “Border city prodigal" . The audience performance and comparative analysis,
Uganda Kenya
0.8% 0.05% 0.7% 0.7541% 0.04% 0.0442% 0.6% 0.5% 0.03% 0.4% 0.4115% 0.02% 0.0256% 0.3% 0.0210% 0.0196% 0.2% 0.2667% 0.01% 0.1998% 0.1% 0.0020% 0.0000% 0.0357% 0.00% 0.0% 0.0000% 22:00-22:59 7:00-7:59 13:00-13:59 22:00-22:59 7:00-7:59 13:00-13:59 Premieres首播 重播（首轮）Returns1 重播（次轮）Returns2 Premieres首播 Returns1重播（首轮） Returns2重播（次轮） 花千骨-收视率（各集平均值） The journey of flower-AR（Average） 边城浪子-收视率（各集平均值） Border town prodigal-AR (Average)
19 COLUMN MONITORING ANALYSIS
HELLO MR. RIGHT
May 5, 2018 - June 9, 2018 ST NOVELA E PLUS "Hello Mr. Right” 1st~6th period country ratings
May 5, 12, 19, 26, June 2, 9 ST NOVELA E PLUS “Hello Mr. Right” 1st ~6th period with U bouquet Daily ratings report
Channel average Channel average Channel average U bouquet average U bouquet AR U bouquet AR AR Proportion Channel name Country AR AR AR 5th 6th June 2nd week, （ GR/CF） Jan-Apr,2018 June 1st week, 2018 1st ~6th 2018 ST NOVELA E PLUS Uganda 1.3557% —— —— —— —— —— ——
ST NOVELA E PLUS Kenya 1.2570% 1.5185% 1.3082% 0.9110% 1.4143% -40.0073% 1.2169%
ST NOVELA E PLUS Tanzania 1.1658% —— —— —— —— —— —— Nigeria-Port ST NOVELA E PLUS 0.7903% 0.6549% 1.0699% 2.0738% 1.4345% 216.6447% 1.9827% Hackett ST NOVELA E PLUS Nigeria-Cano —— —— —— —— —— —— ——
ST NOVELA E PLUS Nigeria-Abuja 0.3485% 0.2170% 0.4907% 0.7561% 0.6146% 248.4216% 0.4999%
ST NOVELA E PLUS Nigeria-Lagos 0.3216% 1.6570% 0.4973% 1.0986% 0.7523% -33.6979% 0.6388%
ST NOVELA E PLUS Mozambique 0.0351% 0.0000% 0.0449% 0.0000% 0.0050% —— 0.0000%
20 CHINESE MOVIE 2018 Africa exclusive premiere
CHINESE MOVIE CHINESE MOVIE CHINESE MOVIE CHINESE MOVIE Fist & Faith The Brink Kingdom of Women Paradox 2018 Africa exclusive premiere MOVIE PLUS CONTENT
Captain America: Alice in Pete’s Dragon Star War Civil War Wonderland 5 nominations for the July,2018 August,2018 September,2018 88th Academy Awards 22 Bollywood drama Sethji Friday and Saturday, 20:00 Since 18th May. The Philippines Sweet Love Wednesday and Thursday, 20:00 Since 16th May.
HAUSA CHANNEL
KEY PROGRAM RECOMMENDATION
BoonieBears III Children kingdom Monday to Friday, 18:00 since 27th June Monday to Friday, 18:00
23 KUNGFU CHANNEL TV SERIES FOR CHRISTMAS SEASON Once upon a time
Start date: November 6, 2018
Airing time: 21:20 CAT from Monday to Friday evening
Princess Weiyoung
Start date: November 23, 2018
Airing time: 22:10 CAT from Monday to Friday
24 SELFMADE PROGRAM ---
24 August
Sed ut perspiciatis unde omnis iste natus error sit voluptatem. Average AR 0.8% S-belle is a self-made beauty makeup program, which brings special theme makeup, daily makeup skills and dressing collocation to the audience every week.
Two weeks a time, lasts 40-45 minutes
25 THANKS FOR WATCHING
Always find us with: [email protected]