VITAMIN INFUSED FROZEN HYDRATION “HYDRATION, ENERGY & RECOVERY” A premium hydration ice bar scientifically formulated to hydrate and increase energy! How? Hydration Packed with sodium and potassium electrolytes and needed when the body is most deprived after Recovery endurance activities
Highly concentrated with B-Vitamins to “go the Energy extra mile” and get through the day Boost
50% 50% 50% 50% Niacin (Vitamin B3) Vitamin B6 Vitamin B12 Pantothenic Acid (Vitamin B5)
* Percent Daily Values are based on a 2,000 calorie diet.
No Does not contain caffeine or stimulants that The optimal refreshment for Additives provide an unnatural and temporary jolt endurance athletes, active individuals, and hard workers, alike! Product Offerings/NFP
8 ct./2.0 oz. Ingredients Statement:
WATER, SUGAR, APPLE JUICE CONCENTRATES, CONTAINS 2% OR LESS OF THE FOLLOWING: PEAR JUICE FROM CONCENTRATE, CITRIC ACID, GUM ARABIC, CELLULOSE GUM, GUAR GUM, SALT, NATURAL FLAVOR, SODIUM BENZOATE AND POTASSIUM SORBATE (PRESERVATIVES), POTASSIUM PHOSPHATE, CALCIUM D- PANTOTHENATE (VITAMIN B5), NIACINAMIDE (VITAMIN B3), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), CYANOCOBALAMIN (VITAMIN B12).
Popular 4 Flavor Line-Up Fruit Punch Lemon Lime
Blue Raspberry Pink Lemonade Ice Bar Format Delivers Unique Benefits (vs Beverages)
Core Body Temperature Cooling Power Less Filling with Added Benefits
Rising temperatures, both external and internal, lead Compared to other isotonic beverages, the ice to muscle fatigue and dehydration bars: Are not filling Energice® cools the body from the inside out Will not cause unnecessary bloating or upset stomachs during high intensity exercise, work, More practical and effective way than a traditional etc. ice-bath or sports drink No gluten = more easily digested Leads to more efficient consumption and in turn more effective performance
Received the coveted NSF Certified for Sport® Certification The NSF Mark Provides assurance that our product has been tested by one of the most respected independent certification organizations in existence today
To obtain this mark, the product must comply with all strict standards for public health protection
Significance for Sports Teams
Sports team trainers, both professionally and collegiately, will only supply their athletes with products that are NSF certified
Due to this certification, Energice ® has been purchased by many high profile sports teams and colleges
Target Markets
Sports Market Place Manual Labor (Adults & Kids) Professions
Core Segments
Healthcare Active/Health Industry Conscious Individuals
Credible Hydration Product for Booming Target Economy 40% of children ages 6 to 12 regularly play team sports¹ Up 3% from 2014 to 2015
The U.S. Youth-Sports Economy is a $15.3 market Industry has grown by 55% since 2010²
NSF Certification gives parents ease of mind with their purchase
Ice bar format is kid-friendly and is the perfect size (2 oz.) for one-time consumption vs. full-
size beverage 1. “State of Play 2016: Trends and Developments”. Project Play. 2. “How Kids’ Sports Became a $15 Billion Industry”. TIME. Global Ambassador - SHAQ “Top Global Brand”
SHAQ’s PROFILE
Marketing Support
Social Media/Digital Push Celebrity/Athlete Endorsements Sponsored Events/ Brand Ambassadors Celebrities
Promotions/Sweepstakes In-Store Displays SHAQ’s - BRAND AWARENESS
Appendix Universities and Colleges Using Energice •United State Military Academy “USMA” •United States Naval Academy “USNA” •Purdue University •USC •Penn State University •University of Florida •NC State University •LSU •University of Tennessee •Baylor University •University of Georgia •Princeton University •Coastal Carolina •Franklin & Marshall College •Wesleyan College •Union College •Florida International University •Drexel University •University of Maryland •Villanova University •Kingsborough CC •Adelphi U •Morgan State University •University of Denver Professional Teams Using Energice
Baseball
• NY Yankees • Chicago White Sox • Cleveland Indians • Washington Nationals • Boston Red Sox • Pittsburgh Pirates • Washington Nationals (Hershey Senators)
Football
• New York Jets • New York Giants
Hockey
• Tampa Bay Lightning • St. Louis Blues • Hershey Bears • Washington Capitals – several players used product • NY Islanders – several players used product
Endorsements/Testimonials Endorsements/Testimonials Endorsements/Testimonials Endorsements/Testimonials Endorsements/Testimonials Endorsements/Testimonials Endorsements/Testimonials Endorsements/Testimonials Vere Technical HS Alumni Endorsement