UNDERWRITING ON 92 WICB

92 WICB is an FCC licensed, non-commercial, educational station owned and operated by . Operating 24 hours a day, 365 days a year, WICB is affiliated with Westwood One News and the Associated Press. In addition to coverage all throughout , WICB also streams worldwide through iHeartRadio, iTunes Internet Radio, and our own mobile app. We are Ithaca’s only modern rock station and are consistently voted the market’s favorite radio station. The students who operate WICB bring passion and authenticity to the airwaves.

Our Audience, Your Customers has a strong, dedicated, and loyal audience consisting of all ages, classes, and ethnicities. The readers of The voted WICB the “ ” in 2005, 2007, 2011, and 2013. WICB was also voted the “ ” in the 2016 Princeton Review, as well as “ ” in the 2016 Ithaca Journal Reader’s Choice Awards!

AUDIENCE: Our listeners are CONNECTION: Research finds loyal in supporting the CLARITY: In today’s overly that listeners feel better station, because it is always commercial world, about a company that about the audience at WICB. audiences have developed a supports public radio. Your We attract an intelligent and distaste for excessive messages show support for diverse listener, with content advertisements. WICB offers WICB and provides the for every demographic. WICB a clutter-free environment listener with a chance to hear offers a desirable target for that allows your message to your message and respond. any business. stand out.

5 announcements on the 10 announcements on 15 announcements on air per week; 1 year. the air per week; 1 year. the air per week; 1 year.

. 1 spot during Morning . 3 spots during Morning . 4 spots during Morning Drive (6-10a) Drive (6-10a) Drive (6-10a) . 1 spot during Afternoon . 3 spots during Afternoon . 4 spots during Afternoon Drive (3-7p) Drive (3-7p) Drive (3-7p)

. 3 spots during the best . 4 spots during the best . 7 spots during the best available Modern Rock available Modern Rock available Modern Rock hours hours hours OR OR OR . 3 spots during your choice . 4 spots during your choice . 7 spots during your choice of specialty programming of specialty programming of specialty programming

$1200 $1800 $2400

As a noncommercial licensed station, WICB’s underwriting announcements must conform to the Federal Communications Commission regulations. These include but are not limited to: Calls-To-Action (come on down, get yours today), price or deal information ($40, buy one get one half off, free), comparatives (best, fastest, luxurious), first or second personal pronouns (we have this product, you can learn more) So why be noncommercial and not use advertising? Underwriting allows your message to stand out and give our listeners the most important information. These FCC regulations only apply to on-air announcements. So those social media posts included with your package? Open to the imagination. See some sample spots below.

@WICB

/91.7WICB

@WICB appstore.com/92wicb