Fujichrome Velvia100 FEATURES

1. Ultra-high-saturated color 2. ISO 100 flexibility 3. World-class super-fine grain In addition to optimizing the spectral sensi- Inheriting the rich color palette of Velvia 50, Incorporation of Multi-Structured Sigma tivity of the three R, G and B light-sensitive new Velvia 100 offers photographers the Crystal Technology efficiently directs light layers, Velvia 100 introduces supplemental added flexibility of an ISO 100-rated film. captured during exposure to the light-sensi- color extension layers that enhance the This expanded latitude comes into its own tive nuclei of the grain, boosting latent image intensity of R, G and B. Incorporation of under the constantly changing exposure formation and achieving the optimum combi- new-generation couplers for yellow, magen- conditions encountered in nature and land- nation of high sensitivity and ultra-fine grain. ta, and cyan gives Velvia 100 high levels of scape photography. Velvia 100 delivers super-fine RMS granularity color purity and stability, for intensely vivid of 8, giving it the ability to accurately render color reproduction and exceptional image textures, dimensions, and subtle gradations, stability. for images that seem to leap off the page.

Velvia100 vs.Velvia100F COLOR The photos here illustrate the dif- ferences between Velvia 100 and Velvia 100F. Incorporating new- generation couplers, both films produce exceptionally pure color. Velvia 100F accurately reproduces colors that challenged the limita- THAT GOES tions of previous emulsions, such as purples and moss greens. On the other hand, color extension layers incorporated in Velvia 100 produce rich, super-saturated color that renders subjects with a new level of vivid intensity. Velvia 100 Velvia 100F BEYOND

Technologies incorporated in Fujichrome Velvia 100

1. PSHC (Pure, Stable & tion and stability characteristics of color extension layers give Velvia Fujichrome Velvia 100 Professional High-performance Dye-forming Fujifilm’s current generation of 100 the ability to record natural RVP 100 Coupler) technologies yellow couplers. greens, the glory of morning and Daylight Type ISO 100/21º New-generation couplers incorporat- Together with these X-, V- and S- evening skies, and other dramatic THE ed in Velvia 100 combine high color Couplers, new Velvia 100 also bene- colors with intensity. purity and stability with excellent fits from dramatically reduced sec- color formation efficiency, producing ondary absorption constituents, a pri- 3. MSSC (Multi-Structured an ultra-high-saturated color palette mary cause of color impurities in Sigma Crystal) technology with unprecedented color fidelity and other film products. Based upon the highly regarded

exceptional image stability. super-fine grain emulsion technolo- Rolls • X-Coupler technology: A unique 2. CEL (Color-Extension gy of Provia 100F, Fujifilm’s propri- 135 36-exp. cyan coupler developed by Fujifilm. Layer) technology etary Multi-Structured Sigma Crystal 135 36-exp. 20-roll pack IMAGINATION 135 30.5m (100 ft.) •V-Coupler technology: A magenta The multi-color correction layers that technology signifies a further 120 coupler extends the technology contribute to faithful color reproduc- advance in color reversal film grain 120 5-roll pack responsible for the remarkably tion in Fujichrome Velvia 100F have structure. Velvia 100 achieves an 220 5-roll pack improved color reproduction and sta- been reworked to function as color RMS granularity of 8, while maintain- Sheets bility of Fujifilm’s color papers. extension layers in Velvia 100. In ing both ultra-high-saturated color 4 x 5 in. 10 sheets 4 x 5 in. 50 sheets •S-Coupler technology: An enhanced combination with the new-genera- reproduction and ISO 100 speed. 4 x 5 in. QuickLoad 20 sheets yellow coupler that improves upon tion color couplers and optimized 8 x 10 in. 10 sheets the already excellent color reproduc- gradation and spectral sensitivity, Please contact your Fujifilm representative for specific format and packaging availability.

Dramatic color,ISO100 versatility,exceptionally fine grain

The rich, saturated palette that made Fujichrome Velvia 50 the film of choice among professional photographers looking for dramatic color effects is preserved in a new emulsion offering the convenience of ISO 100 speed. Fujifilm's world-class emulsion technology gives new Velvia 100 super-fine grain and a speed rating of ISO 100. In addition to enhanced ability to render textures and dimensionality, unprecedented smooth gradation produces exceptional imaging performance. An evolved version of Fujifilm's ultra-high-saturated Velvia emulsion, Velvia 100 is especially suited for nature photography, landscape and night scenes, as well as commercial and product photography.