FIS Ski Jumping World Cup Ladies Presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World Jumpingski FIS TYPES

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s Nielsen : Stephan Schröder, Sports

Akanimoh –

Event Summary BY VIESSMANN

Umoh , , Benedikt Neumayer, Markus

Kreile

2017/18 LADIES

BRIEF

PERIOD SOURCES

FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS TYPES

Estimations Mediametrie Live, Korea, Japan, Austria, China, Cup Jumping LadiesFIS Ski World 2017/18 presented by 2017/18 Season Audi, Viessmann

Delayed,

Sweden Netherlands

by / Eurodata

Relive, Nielsen , Croatia

Switzerland

, Norway

Highlights, , Czech

TV, Sports

The , USA , , Poland

Republic

Nielsen

Sport

, Romania, , Romania,

Magazines, ,

Company, Denmark Russia ,

Finland Magazines, MMS, , Slovakia Viessmann

, France, Germany,, France, TNS

News Gallup , Slovenia

Adults , South , Italy

3 + ,

Copyright ©2017 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV *Source: FIS MANAGEMENT SUMMARY Ski Jumping Jumping Ski World Cup Ladies 2017/18 Mediametrie FIS SKI JUMPING ALL FIS PARTNERS WORLD CUP LADIES -

/ 2017/18

Eurodata FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS

TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, AVERAGE SEQUENCE DURATION SPONSORSHIP IMPRESSIONS 100% MEDIA EQUIVALENCY NUMBER OF BROADCASTS CUMULATIVE NUMBER OF SEQUENCES BROADCAST TIME EVENT IMPRESSIONS QI QI MEDIA VALUE VISIBILITY

AUDIENCE*

(hh:mm:ss) (hh:mm:ss) Adults

3+/ (M) (M) (M) ( ( (#) (#) (s) € € ) ) Estimations

by 10.832.694 2.356.892

41:55:35 71:25:22 1.426,07 Nielsen SportsNielsen 870,03 29.024 21,70 LIVE 5,20 100

12.586.511 125:42:05 2.893.956 NON 67:10:04 1.613,59 3.745,16 52.377 719,47 1.165 4,62 - LIVE

23.419.205 109:05:39 197:07:27 5.250.847 2.483,63 5.171,23 81.402 741,18 TOTAL 1.265 4,82

Copyright ©2017 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV *Source: MANAGEMENT Broadcast Broadcast coverage trend (broadcast hours, cumulative audience and media impact) • • • • 100 150 200 250 300 350 400 50 the top reasons Further are adeclineaudience in of dedicated coverage on BS NHK decrease in broadcast and time media impact. Yet, overall media declined impact compared to 2016/17. One reason is that In (+21%). to home MarenNorway,Cup crowned winnernewly World Although Sara as as 1 inonwell NRK Norway. audienceCumulative increased notablyyear 0 Mediametrie - 5 channels last season. Except for Snowboarding,audiences on this channel decreased for alldisciplinesthis year. 2012/13 3’100 134 - /

Eurodata FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS Takanashi

Broadcast TimeBroadcast (h) TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV,

SUMMARY and Yuki Ito notdid thisfinish season as successful theas one,previous audience in Japan wentup 84by million 2013/14 4’019

516

- Audience* (M) year (+24%), mainly thanks thanks (+24%), mainlyto wide year 2014/15 3’151 Adults 386

3+/

Estimations

by Lundby

Media Impact(M) Nielsen SportsNielsen 3’848 2015/16 337 - Eurosport 1 inJapan and coverageless on SLO RTV 2 (Slovenia), , audience , increased (+122%).20by million

- reaching news features reaching andon NHK NipponTV in

hardlyaired anycoverage this season, causing a 2016/17 5’429 598

2017/18 5’171 741

1’000 2’000 3’000 4’000 5’000 6’000 7’000 0 one of Japan

Copyright ©2017 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV *Source: MANAGEMENT SUMMARY Media Media Monitoring • • • • • (M) CUMULATIVE AUDIENCE* appreciable impact thanks appreciable impact thanks to dedicated coverage on and CCTV5+. CCTV5 China, being part of the panel monitoring for the first time, also made some thirdcomes inthe countryranking. Thanks to the sportive success of Maren these two countries account for 84% of total media impact. on Japan again ranks top of terms media inimpact, despite a slight declineof 7% year reaching secondary coverage host in Japan.market Zao broadcaster ZDF. Cup. With 5,18theof million,majorityaudience German publicfrom stems individualjumping Live coverage of the second stage Hinterzartenin

- Hinterzarten year. Together which Germany,deliveredwith comparable results to 2016/17,

Mediametrie is the event the with greatest thanks overall media mainlyimpact, to wide 6.37

- /

Eurodata FIS Ski Jumping World Cup Ladies presented by Ladiespresented Cup World JumpingSki FIS

Lillehammer

–

TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, drew the most drewtheof most theviewers 10 venues of this year’sWorld 5.28 BY VENUE (TOP 5

Oberstdorf

3.76 Lundby

) –

LIVE COVERAGE ONLY Viessmann , Norwayovertook Slovenia, and

–

hosting one team and one 3.01 Zao Adults

2017/18

3+/

Estimations

Ljubno 1.88

Nielsen SportsNielsen

- (M) MARKET RANKING South Korea Switzerland

Germany Romania Slovenia Slovakia Sweden Norway Finland France Poland Austria Russia Japan China USA 0.01 0.06 0.10 0.35 0.43 1.82 2.03 4.65 7.49 9.54 124.00 132.26 239.64 310.70

–

EVENT IMPRESSIONS

NUMBER OF BROADCASTSNUMBEROF

1’858.60 2’479.56

137 391 123 414 30 48 91 3 1 1 2 4 5 7 6 2

Copyright ©2017 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV MANAGEMENT SUMMARY Media Media Monitoring RTVSLO 2 (SLO) (M) WORLD CUP EVENT IMPRESSIONS TREND (hh:mm:ss) CHANNEL RANKING BY BROADCAST TIME (TOP 5) Olympic Channel NHK BS-1(JAP)

4’019 NRK (NOR)2 2013/14 ORF Sport+ (USA) (AUT)

FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS 2014/15 3’151

12:23:29 2015/16 3’848 17:58:26

26:42:13

28:59:59 2016/17

5’429

2017/18 5’171 52:05:17

• • • • (M) CHANNEL RANKING BY EVENT IMPRESSIONS (TOP 5) clearly aboveclearly the average of previous years. of terms media inimpact the history Cup andof this World is still declined. Yet,this season achieved the second best performance in the For the time since first 2014/15 season, totalevent impressions thus being the channel the with second highest broadcast time. the time, aired dedicatedfirst coverage of 12 different competitions Channel, Olympic coveringthe Jumping Cup ladies’for Ski World Japanese channels dominate this season’s media ranking. impact Nippon displaced TV 2 SLO RTV 5 from Thanks to wide at the top of the media ranking. impact ( Owingto a decline broadcast in time ( BS NHK - NipponTV(JAP) NHK BS-1(JAP)

51%), it was however replaced by German it51%), replaced washowever German publicby broadcaster ZDF ARD (GER) ZDF (GER) NHK (JAP) - 1 again ranks 1 again ranks top of channels allof in terms broadcast time. - reaching newsand reachingsports magazine features, 520.12 533.37 - 670.59

18%) and cum. and18%) cum. audience

place thatso German and

932.05

1’306.07

Copyright ©2017 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV *Source: By MEDIA MONITORING TOTAL USA Switzerland Sweden South Korea Slovenia Slovakia Russia Romania Poland Norway Japan Germany France Finland China Austria COUNTRY

Country

Mediametrie

- /

Eurodata FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS

TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, BROADCASTS NUMBER OF 1.265 137 391 414 123 30 48 91 (#) 3 1 4 2 6 2 1 7 5

CUMULATIVE AUDIENCE* Adults 741,18 479,77 163,49 11,90 37,26 29,83 12,07 0,28 0,10 1,23 1,06 0,40 0,11 1,05 2,56 0,01 0,06 (M)

3+/

Estimations

Nielsen SportsNielsen BROADCAST TIME 197:07:28 29:01:01 00:02:58 00:04:46 01:45:39 19:16:08 00:00:52 00:00:26 00:06:26 00:04:05 25:44:27 60:48:59 08:33:46 00:00:46 00:00:31 21:24:27 30:12:08 ( hh:mm:ss

)

ACTUAL PLAYING 162:10:17 24:01:59 00:00:20 00:00:00 01:18:59 16:15:42 00:00:34 00:00:00 00:03:08 00:00:00 20:52:01 47:09:14 06:38:54 00:00:20 00:00:00 19:38:34 26:10:34 ( hh:mm:ss TIME

)

IMPRESSIONS 5.171,23 2.479,56 1.858,60 239,64 310,70 124,00 132,26 EVENT 9,54 0,43 7,49 4,65 0,35 0,10 2,03 1,82 0,01 0,06 (M)

Copyright ©2017 The Nielsen Company. Confidential and proprietary. TV Media Evaluation Media TV *Source: CountryBy Trend MEDIA MONITORING Germany Slovenia Norway Austria Japan China Mediametrie USA ( BROADCAST TIME hh:mm:ss Not - / 2017/18

Eurodata FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS monitored 08:33:46 ) 15:15:01

19:16:08 (

21:24:27 22:14:48 TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, Top 25:44:27

29:01:01 29:31:11 30:12:08 2016/17 60:48:59

7 37:00:20

by Event

70:40:50

Impressions Impressions 2017/18) ( EVENT M Not 9.54 )

124.00 129.42 132.26 197.33 239.64 2017/18 monitored 310.70 Adults

406.08 IMPRESSIONS

3+/

1’858.60

1’921.98 Estimations

2016/17

2’479.56

2’655.22

Nielsen SportsNielsen

(M) CUMULATIVE AUDIENCE* Not 0.28 11.90 12.07 12.90

16.78 17.96 29.83 37.26 2017/18 monitored

140.95 163.49

2016/17 396.21

479.77

MEDIA IMPACT TREND

Country

Mediametrie

Trend - /

Eurodata FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS

TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, CUMULATIVE AUDIENCE* 741,18 479,77 163,49 11,90 37,26 29,83 12,07 0,28 0,10 1,23 1,06 0,40 0,11 1,05 2,56 0,01 0,06 (M)

BROADCAST 197:07:28 29:01:01 00:02:58 00:04:46 01:45:39 19:16:08 00:00:52 00:00:26 00:06:26 00:04:05 25:44:27 60:48:59 08:33:46 00:00:46 00:00:31 21:24:27 30:12:08 ( 2017/18 hh:mm:ss TIME

)

Adults

3+/ Estimations

IMPRESSIONS 5.171,23 2.479,56 1.858,60 239,64 310,70 124,00 132,26 EVENT 9,54 0,43 7,49 4,65 0,35 0,10 2,03 1,82 0,01 0,06 (M)

Nielsen SportsNielsen

CUMULATIVE AUDIENCE* 396,21 140,95 598,45 17,96 16,78 12,90 0,02 0,02 0,02 0,10 9,73 0,31 1,81 (M) - - - -

BROADCAST 258:29:15 03:30:00 03:16:00 37:00:20 03:30:00 18:19:38 03:23:01 22:14:48 70:40:50 15:15:01 11:17:15 03:30:51 29:31:11 ( 2016/17 hh:mm:ss TIME - - - -

)

IMPRESSIONS 2.655,22 1.921,98 5.428,82 406,08 197,33 129,42 EVENT 13,40 46,51 2,10 1,99 2,31 6,06 3,73 (M) - - - -

Copyright ©2017 The Nielsen Company. Confidential and proprietary. Olympic Channel (USA) TV Media Evaluation Media TV By Channel Channel By (Top MEDIA MONITORING ORF Sport+ (AUT) RTV SLO 2 RTV SLO2 (SLO) Nippon TVNippon (JAP) NHK (JAP) BS-1 CCTV5+ (CHN) CCTV5+ CCTV5 (CHN)CCTV5 NRK 1(NOR) (NOR)NRK 2 ZDF (GER)ZDF -

FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS ( BROADCAST TIME hh:mm:ss 10 ) 03:31:30

04:30:43 ) 08:26:19

10:12:13 10:58:20 12:23:29

17:58:26

26:42:13 28:59:59

89% OF 89% TOTAL

52:05:17

RTV SLO 2 RTV SLO2 (SLO) Nippon TVNippon (JAP) NHK (JAP) BS-1 TV AsahiTV (JAP) NRK 1 (NOR)NRK 1 ORF (AUT) 1 ARD (GER) ZDF (GER)ZDF NHK (JAP) TBS (JAP)TBS ( EVENT M)

100 102 172 IMPRESSIONS

228 243

520 533

671

932 93% OF 93% TOTAL

1’306

Programme Programme Type Sport(magazine) Sport(highlights) Sport(delayed) Mediametrie Sport(relive) Sport(live) Magazine News - /

Eurodata FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS ( BROADCAST TIME hh:mm:ss

TV, The Nielsen Company, MMS, TNS TNS / Gallup MMS,Company, NielsenThe TV, 00:22:26 01:57:38 03:09:30 03:30:30

)

14:15:10

41:24:46 61:02:07 71:25:22

Adults

3+/ Estimations

Nielsen SportsNielsen (M) CUMULATIVE 4.98

9.47

21.70 25.92 28.52

58.32

68.07

AUDIENCE* 524.19

00:00:00 10:00:00 20:00:00 30:00:00 40:00:00 1’000 250 500 750

FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS 45 45

46 46

Week

47 47

48 48

49 49

50 50

51 51

52 52

1 1

2 2

3 3

4 4

5 5

6 6

7 7

OLYMPIC OLYMPIC GAMES 8 8

9 9

10 10

11 11

12 12

13 13

FIS Ski Jumping World Cup Ladies presented by Viessmann 2017/18 Viessmann by Ladiespresented Cup World JumpingSki FIS 0 Nov

1’274 Dec 529

2’206 Jan

2’043

OLYMPIC GAMESOLYMPIC 1’821 Feb 269

Saison 2016/17 Saison 2017/18 1’036 1’415 Mar

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