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H A N U K K A H I N F O S H E E T

F O R E D U C A T I O N O F R E T A I L E R B U Y E R S

Provided by M A R T I K E R N E R E V E R Y D A Y J E W I S H M O M H A N U K K A H I N F O S H E E T

H A N U K K A H B A S I C S

Hanukkah is a Jewish holiday that lasts eight nights. To celebrate families light candles, eat traditional foods and exchange gifts. The holiday commemorates the miracles surrounding the rededication of the after foreign occupation. While it tends to fall close to Christmas on the calendar, it is in no way related to that holiday.

R E C O M M E N D E D T R A D I T I O N A L F O O D S IMPORTANT S P E L L I N G S PHRASES : fried potato pancakes Sufganiyot: jelly donuts Happy Hanukkah Chanukah Hanukkah Gelt: foil covered Festival of Lights chocolate coins

H A N U K K A H D A T E S

2021 — NOVEMBER 28 @ SUNDOWN - DECEMBER 6 @ SUNDOWN 2022 — DECEMBER 18-26 2023 — DECEMBER 7-15

M E N O R A H / H A N U K I A H Holds 8 candles + 1 candle that is raised or in the center (9 candles total) Candles are lit progressively over the 8 nights, accumulating from right to left

D R E I D E L Letters on the are an anagram representing a religious phrase. They must be in the correct order. is the best outcome in the game

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M O S T C O M M O N E R R O R S

Timing — Hanukkah merchandise rolled out at the same time as Christmas merchandise with no regard for the actual dates of the holiday

Mimicking Christmas — Creating Hanukkah merchandise that mimics Christmas merchandise, but has no place in the holiday

Menorah — Having 7 candles instead of 9, candles added in the wrong order

Dreidel — Hebrew letters on the dreidel in the wrong order, wrong letters, backwards letters

Holiday Phrases — Created that use jewish cultural phrases that have nothing to do with Hanukkah or reference Christmas phrases

Wrong Holiday — Displaying or referencing things that are generically Jewish or from other

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E X A M P L E S O F E R R O R S

The phrase Mazel Tov means congratulations. This is not a Hebrew letter is upside down. Hanukkah greeting.

1. Phrase is a twist on "Joy to the World" which is a The letter "gimel" on the religious Christmas song dreidel is backwards. 2. Oy means "oh no"

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A B O U T M A R T I K E R N E R

I started my YouTube channel and blog, Everyday Jewish Mom, four years ago to educate people who were raising Jewish kids about the basics of Jewish holidays. Now I am excited to use my expertise as a Jewish educator and my retail management and digital marketing experience to help retailers better reach Jewish customers.

Hanukkah is often one of the only times retailers reach this audience. This also means that it’s the time when the shortcomings of the retail offerings and knowledge of our community becomes most apparent. I look forward to using my expertise to help bridge this gap and increase awareness and sales in the Jewish space for my clients.

A D D I T I O N A L S E R V I C E S

For a more in depth education on the nuances of Jewish holidays, review of products from the previous year, review of upcoming Hanukkah merchandise, or cultural awareness training, please contact:

Marti Kerner [email protected]

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