TRAVEL IN , SUMMER SEASON 2020

VISIT FINLAND TABLE OF CONTENTS

•Top Findings •Overnights in Finland, Summer Seasons 2014-2020 •Overnights in Greater Regions, Summer Seasons 2014-2020 •Foreign Overnights by Greater Region, Summer Season (06-08) 2020 •Foreign Overnights by Sub Region (Share % of Total in Finland), Summer Season (06-08) 2020 •Foreign Overnights (% Share) By Sub Region Summer Season (06-08) 2020 •Overnights in Finland, Domestic v Foreign Share, Main Regions, Summer Seasons 2019-2020 •Nordic Comparison, Summer Season (06-08) 2020 •Domestic and Foreign Accommodation Revenue and Occupancy Rate by Main- and Sub Regions, Summer Season (06-08) 2020 •Domestic Overnights (% Share) by Sub Region in Summer Season (06-08) 2020 •Domestic Overnights by Main Region and % Share of Total, Summer Seasons 2019 and 2020 •Booked Properties (AirDNA) and Sold Hotel Rooms (Benchmarking Alliance), Helsinki and Finland, Summer Season (06-08) 2020 •Visitfinland.com, Summer Season (06-08) 2020

2 TOP FINDINGS • Total Overnights in Summer Season 2020: 5 352 000 which is -33% from Summer Season 2019.This summer the positive growth came from Domestic visitors with the exception of three sub regions that managed a positive growth also in Foreign overnights. had the smallest decrease in total overnights in Finland (out of four main regions).

• Total Domestic Overnights Summer Season 2020: 5 015 000, -13% from Summer 2019. Domestic visitors’ share increased in Lapland by 7% from 2019

• Total Foreign overnights -85% from last Summer Season (2020: 336 000 overnights).

• Like in 2019, Germany was again the biggest foreign source market in summer 2020, followed by Estonia, Norway, Sweden and USA. Estonia became the second biggest, from last summer’s 9th place. Latvia was the 6th biggest this summer, increasing its ranking from last year (25th) quite significantly.

• When comparing Nordic nations, Iceland had the most dramatic change in their internal Domestic / Foreign Overnight share compared to summer 2019. Last year their foreign overnight share of total was 92% whereas this summer it was down to 39%.

• Denmark had 2,7 million foreign overnights this summer which is almost half of the total in all combined together. This is a change from 2019 where Sweden had the biggest share and this year their share was down to 20%. Finland decreased its share to 6%.

• Domestic Accommodation Revenue decreased from last summer, being now 208m euros, Foreign revenue fell dramatically down to 15m euros (2019: Domestic: 275m, Foreign: 127m). Total Accommodation Revenue in 2020 was 223m euros (403m euros in 2019). Occupancy Rate was 42% in 2020 (2019: 57%).

• Biggest increase in domestic overnights was recorded in Salla with 49% from last year. Second was Kolari (Ylläs) with 40% increase and third with 39%. Mäntyharju increased by 34% from last year in Domestic overnights reaching the highest increase outside Lapland and Kuusamo.

• Most read articles on visitfinland.com during summer 2020 were (including all language versions): • COVID-19 traveller info article • 21 Reasons to Love Finland • Iconic Finnish foods of all time

3 OVERNIGHTS IN FINLAND, SUMMER SEASONS 2014-2020

Total (06-08) Domestic (06-08) Foreign (06-08) 9 000 000

8 000 000 • Total Overnights in Summer Season 7 000 000 2020: 5 352 000 which is -33% 6 000 000 from Summer Season 2019 -33% -13% • 5 000 000 Total Domestic Overnights Summer Season 2020: 5 015 000, -13% from 4 000 000 Summer 2019

3 000 000 • Total Foreign overnights -85% from last Summer Season 2 000 000 (2020: 336 000 overnights)

1 000 000 -85%

2014 2015 2016 2017 2018 2019 2020

All figures are preliminary

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Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland OVERNIGHTS IN GREATER REGIONS, SUMMER SEASONS 2014-2020 Overnights in Helsinki, Summer Seasons 2014-2020 Overnights in Coast & Archipelago, Summer Seasons 2014-2020 All four regions experienced a Total (06-08) Domestic (06-08) Foreign (06-08) decrease in total overnights. Total (06-08) Domestic (06-08) Foreign (06-08) 2 500 000 Biggest drop was in Helsinki where 3 000 000

foreign overnights are typically 2 000 000 2 500 000 the majority of total. -20% -7% 1 500 000 2 000 000 Domestic Visitors’ share 1 500 000 increased in Lapland by 7% from 1 000 000 2019. Lapland also had the -70% 1 000 000 500 000 -48% smallest decrease in total -90% 500 000 -77% overnights. 2014 2015 2016 2017 2018 2019 2020 2014 2015 2016 2017 2018 2019 2020 • Helsinki: Total Overnights in Summer Overnights in Lakeland, Summer Seasons 2014-2020 Overnights in Lapland, Summer Seasons 2014-2020 Season 2020: 582 000 which is -70% from Summer Season 2019 Total (06-08) Domestic (06-08) Foreign (06-08) Total (06-08) Domestic (06-08) Foreign (06-08)

• Lapland: Total Overnights in Summer 800 000 Season 2020: 607 000, -18% from 3 000 000 700 000 -18% Summer 2019 7% 2 500 000 600 000 -22% -10% 500 000 • Lakeland: Total Overnights in 2 000 000 400 000 Summer Season 2020: 2 147 000, - 1 500 000 22% from summer 2019 300 000 1 000 000 200 000 • Coast & Archipelago: Total 500 000 100 000 -81% Overnights in Summer Season 2020: -84% 2 016 000, -20% from summer 2019 2014 2015 2016 2017 2018 2019 2020 2014 2015 2016 2017 2018 2019 2020

All figures are preliminary 5

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland FOREIGN OVERNIGHTS BY GREATER REGION, SUMMER SEASON (06-08) 2020

Top 20 countries of origin (incl. all target markets) in 2020 LAPLAND Country of origin and ranking 41 000 foreign overnights, Overnights 2020 Overnights 2019 Change % 2020 (2019) 2020 vs. 2019 change -81%, 1.Germany (1) 56 000 270 000 -79% 7% share of all overnights in Lapland 2.Estonia (9) 49 000 69 000 -29% 12% share of all overnights in Finland 3.Norway (7) 48 000 73 000 -35% 4.Sweden (2) 16 000 255 000 -94% 5.USA (5) 15 000 110 000 -86% 6.Latvia (25) 11 000 16 000 -31% 7.UK (6) 11 000 91 000 -88% 8.Netherlands (13) 10 000 62 000 -85% LAKELAND 9.Switzerland (11) 10 000 64 000 -85% 73 000 overnights, 10.Italy (10) 9 000 68 000 -87% Change -84% 11.Denmark (15) 8 000 38 000 -78% 3% share of all overnights in Lakeland 12.Poland (16) 6 000 31 000 -79% 22% share of all overnights in Finland 13.France (12) 6 000 64 000 -90% COAST & ARCHIPELAGO 14.Spain (14) 5 000 57 000 -90% 15. (3) 5 000 243 000 -98% 112 000 overnights, 16.Lithuania (26) 5 000 14 000 -64% Change -77% 17.Ukraina (30) 4 000 10 000 -57% 6% share of all overnights in C&A 18.Austria (17) 4 000 28 000 -87% 33% share of all overnights in Finland 19.Belgium (22) 3 000 22 000 -86% HELSINKI METROPOLITAN AREA 20.China & Hong Kong (4) 3 000 133 000 -98% 111 000 overnights, Change -90%, 23.Japan (8) 1 900 73 000 -97% 25.India (19) 1 500 27 000 -95% 19 % share of all overnights in Helsinki 37.UAE (38) 500 6 000 -92% Metropolitan Area 41.South Korea (21) 400 22 000 -98% 33% share of all overnights in Finland All figures are preliminary 6

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland FOREIGN OVERNIGHTS BY SUB REGION (SHARE % OF TOTAL IN FINLAND) SUMMER SEASON (06-08) 2020

Most sub regions recorded a big decrease in North foreign overnights this summer (06-08). sub region +34% 62 % 1. Estonia 545 (+462%) 9 % Map has a share of total foreign 2. Poland 403 (+220%) overnights in whole of Finland. The 3. Germany 296 (+42%) biggest share of foreign overnights was in 4. United States 220 (+95%) 5. United Kingdom 186 (+186%) with 15% of total. sub region +21% 1. Norway 1 849 (+160%) () 2. Germany 1 473 (+179%) This summer the positive growth came 3. Ireland 145 (+314%) from Domestic visitors with the exception 4. Poland 141 (+14%) (Kalajoki) (Kalajoki +34%) 12 % 6 % of three sub regions that managed a 1. Germany 1 466 (+215%) positive growth also in Foreign overnights. These are listed on right. Ostrobothnia Pietarsaari +14% 1 % 1. Denmark 210 (+1400%) 3 % 5 % 2. Sweden 143 (-70%) 4 % 3. Italy 132 (-38%) 6 % 5 %

8 % 5 % 3 % All figures are preliminary 2 % 4 % 2 % 8 % 2 % 2 % 15 % 7

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland FOREIGN OVERNIGHTS (SHARE %) BY SUB REGION Total Foreign SUMMER SEASON (06-08) 2020 overnights in Each Region = 100 % Summer Season: 336 000 (-85%) The vast majority of total overnights came from 8% Domestic visitors in each sub region. Lapland The whole country recorded over 5 million Domestic overnights during these summer months, which is a 94% share of total (last year’s Total Domestic share 73%) overnights in 8% 2% Summer Season: Ostrobothnia 5 015 000 (-13%) 1% 7% 3% 1% 3% 3% Päijät-Häme 4% North Kanta-Häme 4% 4% 4% All figures are preliminary 3% Åland 9% 2% 5% 6% 16% 8 Uusimaa Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland OVERNIGHTS IN FINLAND, DOMESTIC V FOREIGN SHARE, MAIN REGIONS, SUMMER

SEASONS 2019-2020 Share of Overnights in Finland, Summer Seasons 2019-2020

Domestic and Foreign overnights share of total for Summer Seasons 2019 and Domestic Foreign 2020 100% 6% - On a National level 27% - Regional level 80% 94% 73% Helsinki was the only region in 2019 where the foreign overnights’ share was 60% higher than domestic. In the Summer Season 2020 Helsinki almost doubled the 40% amount of Domestic visitors as foreign visitor share fell from 54% to 19%. 20% Foreign overnights’ share in Lapland fell by 21% to 7% this summer, however, the majority of overnights in Lapland have traditionally been Domestic. Summer 2019 0% the Domestic visitors’ share was 72% 2019 (06-08) 2020 (06-08)

Helsinki Metropolitan Region Domestic / Lapland Domestic / Foreign share of Lakeland Domestic / Foreign share of Coast & Archipelago Domestic / Foreign Foreign share of overnights, Summer overnights, Summer Seasons 2019- overnights, Summer Seasons 2019- share of overnights, Summer Seasons Seasons 2019-2020 2020 2020 2019-2020 Domestic Foreign Domestic Foreign Domestic Foreign Domestic Foreign 100% 7% 100% 3% 100% 6% 100% 28% 16% 19% 54% 19% 93% 97% 84% 81% 94% 81% 72% 50% 50% 50% 50% 46% 0% 0% 0% 0% 2019 (06-08) 2020 (06-08) 2019 (06-08) 2020 (06-08) 2019 (06-08) 2020 (06-08) 2019 (06-08) 2020 (06-08)

All figures are preliminary 9

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland NORDIC COMPARISON, SUMMER SEASON (06-08) 2020 Foreign Overnights and Change % Nordic comparison during summer months June-August 2020 (Foreign overnights) Foreign Overnights Summer 2019 Foreign Overnights Summer 2020 as a comparison to 2019 and a change %. Denmark had 2,7 million foreign 9 000 000 overnights this summer which is almost half of the total in all Nordic countries. This is a change from 2019 where Sweden had the biggest share and this year their

8 000 000 0008199 share was 20%. Finland decreased its share down to 6%. 7 000 000

6 000 000 000 412 6 Share % Foreign Overnights Summer 2019 5 000 000 000 323 5 Iceland *, -86%

4 000 000 -57% -77% -85% -85% 6%

2 740 000 740 2

2 188 000 1882

1 335 000 1335 1 219 0001219

1 127 000 1127 Finland, 9% 336 336 000 3 000 000 000196 2 000 000 Sweden, 1 000 000 35% Norway, Sweden Denmark Norway Finland Iceland * 23% Denmark, Iceland had the most dramatic change in its internal Domestic 27% Foreign Overnights, Share % per country / Foreign Overnight share compared to summer 2019. Last year Foreign Overnights' share Summer 2019 their foreign overnight share of total was 92% whereas this summer it was 39%. Being a small nation, Iceland is highly Share % Foreign Overnights Summer 2020 Foreign Overnights' share Summer 2020 dependent on international visitors. Iceland increased its Iceland *, 92% Domestic overnights from 2019 by 160%, Norway 16% and 3% Denmark 10%. managing to compensate the loss created by the Finland, 6% lack of foreign visitors. Finland and Sweden were not so successful in this, both Sweden, Denmark, 39% 41% decreased their Domestic overnights from last summer, by 13% 20% 36% 49% 29% 27% 21% and 17% respectively. Finland and Sweden both had the same result this summer, a Norway, 10% 6% 6% 6% foreign share of total overnights. Last year the share in 22% Finland was 27% Foreign, 73% Domestic (this year 6% foreign, Iceland * Denmark Norway Sweden Finland 94% domestic).

* Only Hotels included All figures are preliminary 10

Sources: Statistics Finland, Statistics Sweden, Statistics Norway, Statistics Denmark, Statistics Iceland NORDIC COMPARISON, SUMMER SEASON (06-08) 2020

Total Overnights, Domestic & Foreign, Change % Share % of Total Overnights Summer 2019

Total Overnights Summer 2019 Total Overnights Summer 2020 Iceland *, 2% Finland, 12%

30 000 000 28 326 000 326 28 25 000 000

20 000 000 -37% Sweden, 41%

Norway, 22% 17 848 00084817

15 000 000 000 15818 -17% 14 794 000 794 14 -17%

13 082 00008213 -33%

12 223 000223 12 -66%

7 964 000964 7

5 352 000352 5 1 451 000 1451

10 000 000 498000 Denmark, 23%

5 000 000

Sweden Denmark Norway Finland Iceland * Share % of Total Overnights Summer 2020 Finland, 11% Iceland *, 1% Nordic comparison on Total overnights during summer months June-August 2020 as a comparison to 2019 and the change %. These include both Foreign and Domestic overnights. Sweden had 17,8 million overnights this summer which was the majority (36%) of all Sweden, 36% overnights in the Nordics. Norway and Denmark both gained share from last summer Norway, 25% and decreased only by 17% each from summer 2019 in total overnights. Iceland saw the biggest drop in total overnights, 66% behind last year.

Denmark, 27%

All figures are preliminary

* Only Hotels Included 11

Sources: Statistics Finland, Statistics Sweden, Statistics Norway, Statistics Denmark, Statistics Iceland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, SUMMER SEASON (06-08) 2020

Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%)

300 000 000 275 184 000

250 000 000 57% 208 083 000 200 000 000 42%

150 000 000 127 817 000

100 000 000

50 000 000 15 253 000

2019 2020 Finland

All figures are preliminary 12

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, GREATER REGIONS, SUMMER SEASON (06-08) 2020

Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%)

80 000 000 74 431 000 25 000 000 70 000 000 19 627 000 18 856 000 60 000 000 55 933 000 20 000 000 50 000 000 15 000 000 35% 40 000 000 79% 22 717 000 30% 30 000 000 10 000 000 7 669 000 20 000 000 10 000 000 37% 5 934 000 5 000 000 1 376 000 2019 2020 2019 2020 Helsinki Metropolitan Area Lapland

Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 91 718 000 100 000 000 78 312 000 120 000 000 105 176 000 80 000 000 100 000 000 86 604 000 80 000 000 60 000 000 55% 54% 45% 60 000 000 47% 40 000 000 22 804 000 40 000 000 19 892 000 20 000 000 4 866 000 20 000 000 2 881 000

2019 2020 2019 2020 Coast & Archipelago Lakeland

All figures are preliminary 13

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, SUB REGIONS, SUMMER SEASON (06-08) 2020 Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%)

80 000 000 74 431 000 70 000 000 60 000 000 55 933 000 50 000 000 40 000 000 30 000 000 22 717 000 20 000 000 79% 37% 10 000 000 5 934 000

2 019 2020 Uusimaa 1 (Helsinki Metropolitan Area) Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 4 500 000 4 284 000 18 000 000 15 803 000 15 309 000 16 000 000 4 000 000 3 500 000 14 000 000 35% 3 004 000 41% 12 000 000 3 000 000 10 000 000 28% 2 500 000 7 320 000 8 000 000 2 000 000 6 000 000 1 500 000 39% 4 000 000 1 273 000 1 000 000 2 000 000 334 000 500 000 103 000 2019 2020 2019 2020 Lapland Kuusamo

All figures are preliminary 14

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, SUB REGIONS, SUMMER SEASON (06-08) 2020

Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 25 000 000 22 311 000 16 000 000 13 589 000 18 864 000 14 000 000 20 000 000 12 000 000 10 116 000 50% 67% Occupancy Rate, Summer Season (06-08) 10 000 000 15 000 000 8 000 000 39% 53% 10 000 000 6 000 000 5 756 000 58% 2 881 000 4 000 000 5 000 000 2 000 000 836 000 1 027 000

2019 2020 2019 2020 31% Uusimaa 2 (excl Helsinki Metropolitan Area) Southwest-Finland

Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 2019 2020 10 000 000 6 000 000 5 203 000 8 231 000 4 738 000 Åland * 8 000 000 7 236 000 5 000 000 54% 4 000 000 6 000 000 3 000 000 53% 4 000 000 50% 2 000 000 54% 1 073 000 1 088 000 2 000 000 369 000 1 000 000 371 000

2019 2020 2019 2020 Satakunta Kymenlaakso

All figures are preliminary * Revenue data not available 15

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, SUB REGIONS, SUMMER SEASON (06-08) 2020 Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 2 500 000 2 317 000 6 000 000 5 224 000 2 001 000 4 728 000 2 000 000 5 000 000 42% 4 000 000 50% 1 500 000 3 000 000 38% 1 000 000 2 000 000 1 672 000 425 000 38% 500 000 1 000 000 486 000 64 000

2019 2020 2019 2020 Central Ostrobothnia Ostrobothnia

Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 13 261 000 14 000 000 20 000 000 17 140 000 15 768 000 12 000 000 11 192 000 55% 10 000 000 15 000 000 53% 8 000 000 10 000 000 6 000 000 46% 47% 4 000 000 5 000 000 2 701 000 1 280 000 2 000 000 605 000 171 000

2019 2020 2019 2020 South Ostrobothnia North Ostrobothnia (excl Kuusamo)

All figures are preliminary 16

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, SUB REGIONS, SUMMER SEASON (06-08) 2020

Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%)

7 000 000 6 133 000 30 000 000 24 087 000 6 000 000 25 000 000 44% 60% 5 000 000 4 451 000 20 000 000 17 878 000 4 000 000 15 000 000 3 000 000 30% 10 000 000 50% 2 000 000 3 919 000 569 000 5 000 000 809 000 1 000 000 117 000 2019 2020 2019 2020 Pirkanmaa Kanta-Häme Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%)

8 000 000 7 331 000 20 000 000 15 411 000 6 000 000 5 273 000 15 000 000 49% 39% 52% 10 169 000 4 000 000 10 000 000 2 059 000 41% 2 000 000 5 000 000 2 626 000 199 000 254 000

2019 2020 2019 2020 Päijät-Häme Central Finland

*Revenue data not available for Åland All figures are preliminary 17

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC AND FOREIGN ACCOMMODATION REVENUE AND OCCUPANCY RATE, SUB REGIONS, SUMMER SEASON (06-08) 2020 Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08)

Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%)

14 000 000 11 862 000 9 000 000 7 663 000 7 283 000 12 000 000 10 026 000 8 000 000 10 000 000 54% 7 000 000 56% 6 000 000 8 000 000 5 000 000 6 000 000 4 000 000 56% 4 000 000 46% 3 000 000 1 614 000 Domestic/Foreign Accommodation 2 000 000 257 000 2 000 000 1 208 000 1 000 000 285 000 Revenue (eur) & Occupancy Rate, Summer Season (06-08) 2019 2020 2019 2020 Domestic Revenue (€) Foreign Revenue (€) North Savo Occupancy Rate (%) 10 695 10 767 Domestic/Foreign Accommodation Revenue (eur) Domestic/Foreign Accommodation Revenue (eur) 12 000 000 000 000 & Occupancy Rate, Summer Season (06-08) & Occupancy Rate, Summer Season (06-08) 10 000 000 Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) Domestic Revenue (€) Foreign Revenue (€) Occupancy Rate (%) 8 000 000 6 000 000 59% 10 000 000 8 766 000 14 000 000 12 623 000 51% 8 395 000 11 843 000 4 000 000 12 000 000 8 000 000 61% 2 000 000 1 060 000 10 000 000 52% 206 000 6 000 000 8 000 000 2019 2020 4 000 000 3 234 000 6 000 000 3 520 000 51% 53% 4 000 000 Kainuu 2 000 000 271 000 2 000 000 482 000

2019 2020 2019 2020 South Karelia South Savo

*Revenue data not available for Åland All figures are preliminary 18

Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland Lapland Torniolaakso DOMESTIC OVERNIGHTS (SHARE %) BY SUB REGION IN Domestic +28% Itä-Lappi +14% SUMMER SEASON (06-08) 2020 Salla Total +14%, Domestic +49% Each Region = 100 % North Ostrobothnia Tunturi-Lappi Whole Region Domestic +2% Total +2%, Domestic +8% Enontekiö Pudasjärvi (Syöte) Domestic +3% Map has a share of domestic overnights by sub region in Finland. Domestic +4% Kolari (Ylläs) Domestic visitors brought the positive growth this summer, with the Raahe sub-region Total +21%, Domestic +40% exception of three sub regions that managed a positive growth also in Total +6%, Domestic +1% 91 % Northern Lapland Foreign overnights. Regions with positive increase this62past %summer are -Haapajärvi Domestic +13% Kainuu listed here. Total +9%, Domestic +12% Inari (Saariselkä) Kehys-Kainuu Ylivieska sub-region Domestic +30% Domestic +2% Total +10%, Domestic +10% Biggest increase in domestic overnights was recorded in Salla with sub Kalajoki region 49% from last year. Second was Kolari (Ylläs) with 40% increase and Total +9%, Domestic +9% Total +4%, third Kuusamo with 39%. Ostrobothnia Kuusamo Domestic +3% Domestic +9% Mäntyharju increased by 34% from last year in Domestic overnights Total +28%, Sotkamo reaching the highest increase outside Lapland and Kuusamo. sub-region Domestic +39% Domestic +6% Total +7%, Central Ostrobothnia Domestic Vaasa Domestic +1% Domestic +7% 88 % +12% Kaustinen sub-region North Savo Pietarsaari 94 % North Karelia Domestic +21% Total +12%, Lieksa Domestic Domestic +12% Total +10% +1% Satakunta South Ostrobothnia Domestic Domestic +3% Kuusiokunnat 99 % +23% Rauma sub-region Total +15 % 95 % 97 % South Savo, Domestic +9% Domestic +5% Domestic +17 % 96 % Rauma 94 % sub-region Domestic +7% 95 % Domestic +13% Pori sub-region Mikkeli, Domestic +6% Mäntyharju Total ++1%, Domestic +6% 95 % Pori 92 % Total +13%, Domestic Total +2%, Domestic +8% +34% 97 % sub region All figures are preliminary Turunmaa 98 % 96 % Total +14 % 98 % Domestic +14% Domestic +29% 92 % 98 % Savonlinna, Domestic +10% South Karelia 98 % 85 % 19 Hanko Kotka Domestic +5% Total +4 % Domestic +12% Domestic +12% Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland DOMESTIC OVERNIGHTS BY MAIN REGION AND % SHARE OF TOTAL, SUMMER SEASONS 2019 AND 2020

Domestic overnight share of total for Summer Seasons 2019 and 2020 on a regional level.

Helsinki lost 7% of its share in domestic overnights from summer 2019 to 2020. Lakeland gained 1%, Lapland 2% and Coast & Archipelago 3% in 2020.

Domestic overnights and % share, Jun-Aug 2020 Domestic overnights and % share, Jun-Aug 2019

Lakeland (2 074 000) Coast & Archipelago (1 904 000) Lakeland (2 294 000) Coast & Archipelago (2 045 000) Lapland (566 000) Helsinki (471 000) Helsinki (909 000) Lapland (529 000)

9% 9%

11% 16% 41% 40%

38% 35%

All figures are preliminary

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Source: Visit Finland’s Statistics Service Rudolf, Statistics Finland BOOKED PROPERTIES AND SOLD HOTEL ROOMS, HELSINKI AND FINLAND, SUMMER SEASON (06-08) 2020

Sold Hotel Rooms, Finland, Summer Season 2020 Hotel* & AirBnb bookings in Helsinki, Summer (Benchmarking Alliance)* Season 2020 (%Change)

2019 2020 Hotel Bookings (Benchmarking Alliance) AirBnb booked properties (AirDNA)

-53% -74% -40% -47% -41% -42% -40% -41% -64% -67% -73% -86% June July August Season June July August Season

According to Benchmarking Alliance, Sold hotel rooms fell by 53% this summer AirDNA data indicated that booked AirBnB properties in Helsinki did not suffer season in Finland. as big of a loss compared to summer 2019, as the hotel bookings (Based on June saw the biggest decrease (74%) but in July the decrease was only 40%. Benchmarking Alliance data) did.

AirDNA recorded around 40% decrease throughout the summer whereas Hotel bookings (Based on Benchmarking Alliance data) fell by 73% in Helsinki.

*Does not include all hotels in Finland 21

Sources: Benchmarking Alliance, AirDNA VISITFINLAND.COM, SUMMER SEASON (06-08) 2020

June-August 2020 vs. June-Aug 2019 June-August 2020 vs. Mar-May 2020 Compared to same period in 2019 (June-Aug 2019) Compared to previous period (March-May 2020)

• Traffic during summer has decreased by fifth compared to same • Traffic has increased from spring substantially time last year • Virtual Rent a Finn –campaign in May was a success! • The traffic stayed at a higher rate after the campaign • Both organic and paid traffic have decreased a little • Traffic from all countries has NOT dropped compared to last year • Organic traffic has increased and paid traffic has decreased • From Germany, UK, Netherlands, Switzerland, Japan, traffic has • Germany, Switzerland, Netherlands, Austria, Norway and Estonia are increased the countries that have increased in organic traffic most • Bigger decreases in traffic (over -20% decrease): Sweden, Italy, China, • Biggest traffic decreases from (around -30%): Italy and Spain Spain, Russia • Increase in traffic from both Google and Social Media • Direct traffic, organic Yahoo & Bing as well as organic Facebook • During summer 2020 traffic was close to same as last year traffic have continued to increase in August • On a few days we reported higher traffic than year before • We have less campaigns now that year before and the traffic is • Most read articles including all language versions: only about a fifth behind last year overall • COVID-19 traveler info article • 21 Reasons to Love Finland • Most traffic still comes from Google search, as before, also Social • Iconic Finnish foods of all time Media brings a lot of traffic

• New articles have been released during summer; for example Virtual tour around Finland & Extraordinary life in the Archipelago. • More new content is in the pipeline

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Source: Visit Finland Find out more on our website

 Statistics Service Rudolf & Visit Finland’s Monthly report  Links to our Accommodation reports  Links to our Surveys

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