SND ON AIR GUIDE GENERATE REVENUE WITH SOCIAL DISPLAYS IN THIS GUIDE

Introduction to SND On Air...... 3

Build Repeatable Segments...... 5

Generate Revenue ...... 15

Create Templates ...... 18

Integrate with Ad Tags ...... 21

Curate & Content ...... 23

SND On Air Guide: Generate Revenue With Social Displays | 2 INTRODUCTION TO SND ON AIR Turn real-time content from channels into impactful displays for live broadcasts . CURATE & BROADCAST IN FOUR STEPS

1. FIND SOCIAL CONTENT Use SND Dashboard to curate “playlists” filled with social content on a particular topic .

2. STYLE YOUR PLAYLIST Use SND On Air to style your playlist by adding a background and graphics to match your look .

3. INTEGRATE AD TAGS Add a sponsor’s logo onto the graphic using a simple work flow that allows for quick updates . “SND On Air definitely looks like it’s 4. GO LIVE designed with news people in mind.” SND On Air looks great as a full screen graphic or fed into an on-set monitor . Just pull it up on any computer sourced into your switcher . It’s touch-screen ready too!

SND On Air Guide: Generate Revenue With Social Displays | 4 BUILD REPEATABLE SEGMENTS Create segments from a plethora of options that allow you to leverage seasonal and weekly events . HOW IT WORKS

1. PICK YOUR SEGMENT TOPICS Select topics from the ideas in the following pages or brainstorm your own options that match your station’s brand .

2. CHOOSE THE FREQUENCY Decide how often the segment will air — daily, weekly, weekdays or seasonal .

3. SELL A CLIENT THE OPPORTUNITY Work with your sales team to secure sponsors for each of the segments .

4. ENGAGE YOUR AUDIENCE Ask your audience on air and on social to send you photos and comments through and/or . Use the SND Dashboard and On Air to curate the posts sent to your or search for content via .

SND On Air Guide: Generate Revenue With Social Displays | 6 WEATHER SNAPSHOTS

FREQUENCY: Daily or Weekly

SOCIAL CONTENT: Viewer-submitted weather photos

IDEAL SPONSORS: Perfect for any client, but ideal for home services clients like heating and air businesses

SND On Air Guide: Generate Revenue With Social Displays | 7 WHAT’S COOKING?

FREQUENCY: Weekly or Monthly

SOCIAL CONTENT: Viewer-submitted photos and or comments of what they are cooking

IDEAL SPONSORS: Great for food and beverage clients

SND On Air Guide: Generate Revenue With Social Displays | 8 EVENT COVERAGE

FREQUENCY: As they occur

SOCIAL CONTENT: Viewer’s photos or comments about annual events like races, parades, and festivals

IDEAL SPONSORS: Perfect for Healthcare clients

SND On Air Guide: Generate Revenue With Social Displays | 9 PRIMETIME EVENTS

FREQUENCY: As they occur

SOCIAL CONTENT: Celebrity posts and/ or viewer comments about red carpet events and season premiers and finales

IDEAL SPONSORS: Great for food and beverage clients

SND On Air Guide: Generate Revenue With Social Displays | 10 HEALTHY LIVING

FREQUENCY: Weekly or Monthly

SOCIAL CONTENT: Viewer tips and recipes for losing weight and staying healthy

IDEAL SPONSORS: Perfect for Healthcare clients

SND On Air Guide: Generate Revenue With Social Displays | 11 PET SNAPSHOTS

FREQUENCY: Weekly or Monthly

SOCIAL CONTENT: Viewer photos of cute babies or pets

IDEAL SPONSORS: Perfect for Automotive clients

SND On Air Guide: Generate Revenue With Social Displays | 12 ADDITIONAL SEASONAL OPTIONS

FREQUENCY: As they occur

SOCIAL CONTENT: Viewer comments and photos from: • Holidays • Storm coverage • Back to school

IDEAL SPONSORS: Perfect for any client

SND On Air Guide: Generate Revenue With Social Displays | 13 ADDITIONAL RECURRING OPTIONS

FREQUENCY: Daily, weekly or monthly SPONSORED BY

SOCIAL CONTENT: Viewer comments and photos from: • High school or professional games • Hot-button issues in the news • Cute babies or children

IDEAL SPONSORS: Perfect for any client

SND On Air Guide: Generate Revenue With Social Displays | 14 GENERATE REVENUE Let your sales team offer exclusive sponsored campaigns with branded graphics and advertisements . WHAT’S THE VALUE? “The second, third and sometimes fourth screen is becoming a fundamental extension of the viewing experience. While multiple screens give viewers more options, they also give content providers and advertisers more opportunities and ways to reach and engage with viewers.”

Megan Clarken, executive vice president, Nielsen Global Watch Product Leadership

FAST FACT of people like to keep up with shows so they can join the 53% conversation on social media .

The Nielsen Global Digital Landscape Survey

SND On Air Guide: Generate Revenue With Social Displays | 16 AN EXCLUSIVE OPPORTUNITY

ENGAGING SOCIAL DISPLAYS Give your clients the opportunity to join the conversation and be part of interactive, real-time SELLING TIPS on-air news segments . PRICING: Price similar to your UNIQUE & EXCLUSIVE on-air sponsorships like This solution is a perfect fit for clients that want to be the 7-Day forecast or ticker . part of something different and exciting. Include additional dollars for sponsored social post .

SECOND-SCREEN EXPERIENCE CLIENT CATEGORIES: Let your clients take advance of viewers’ digital habits . These types of businesses Sponsorships will be integrated on air and ALSO in are ideal since they need the social posts where audience engagement is critical . brand awareness this solution can offer. TURN UP THE VOLUME • Automotive Clients will see a lift in their results with the power • Healthcare of social media and broadcast TV . According to • Home Services Nielsen studies, the duo lifts brand awareness by almost 30% . • Professional Services

SND On Air Guide: Generate Revenue With Social Displays | 17 CREATE TEMPLATES Allow your creative service department to customize your displays to match your station’s on-air look . BUILDING TEMPLATES

1. CREATE NEW TEMPLATE Click on “Template Manager” at the top right side of the SND On Air interface .

2. SELECT A LAYOUT Choose from three options: • Stacked (Left, Center or Right) • Single Post (Center only) • Lower Third (Left, Center or Right)

3. SELECT A POST STYLE There are several options to choose from, with either a white or black background . Note that the shades of blue for each post are compliant with Facebook and Twitter’s broadcast guidelines, and cannot be changed .

SND On Air Guide: Generate Revenue With Social Displays | 19 BUILDING TEMPLATES

4. UPLOAD A BACKGROUND 6. UPLOAD YOUR OWN 8. CHOOSE ANIMATION SPEED Select the “Browse Your Computer” BACKPLATE You can select from 8 .5 seconds button to upload a background . Want to create your own backplate? or 4 5. seconds for how quickly the • Backgrounds must be 1920x1080 Use a .png file to maintain posts will auto-rotate . Users can pixels. Both .jpg or .png are transparency . manually control a playlist as well . accepted, but .png is preferred . • Stacked Layouts require a • The chroma green background can 750x1080 pixel backplate, and 9. ADD AN AD OVERLAY be used to key content over talent, • Single Post Layouts require a You can ad a client logo or insert a video or an existing animation. 1000x1080 pixel backplate. dynamic banner ad from an ad tag that can be placed anywhere on your template . 5. SELECT A BACKPLATE 7. SELECT A FONT Read more on this in the Ad Tags There are 3 backplate options built There are currently 3 font options section . in to SND On Air: no backplate, in SND On Air: Helvetica, Helvetica transparent backplate, and opaque Neue, and Source Sans Pro . These backplate . were chosen for clarity and to 10. SAVE If you’re using the chroma match most on air graphics . Name your template and click green background, use only A fourth font option is available “Save ”. the “no backplate” or “opaque named Gotham . However, this font You will be able to use this template backplate” option or upload your requires a broadcast use license . So going forward to quickly pair a own backplate graphic with no be sure you have the rights to use it playlist with a template and get your transparency . before selecting it . content on-air in a snap!

SND On Air Guide: Generate Revenue With Social Displays | 20 INTEGRATE WITH AD TAGS Let your ad-operations team streamline ad setup and display . ADDING AD TAGS

You can dynamically 2. SELECT YOUR TEMPLATE generate an ad overlay In SND On Air navigate to from a Google ad tag in the template you want to SND On Air . add the tag to and select This will allow the ad the “Overlay” tab . operations team to account for the inventory and change ads as they need to without 3. INSERT YOUR AD TAG adjust anything in the SND Select the “Insert Banner On Air tool . Ad” button . Paste your tag parameters in the “Ad Tag” 1. EXPORT YOUR AD TAG box. Generate your ad tag The tag should look like this: in Google by clicking iu=/5678/lin .wavy/ “Inventory” and then select socialnewsdesk&sz=300x100 “Ad Units .” Name your overlay and Navigate to the ad unit for when you are finished hit which you want to create an the “Save” button . ad tag . A preview of the ad from the On the right-hand side of the tag will appear in the overlay page, click “Generate Tags .” library .

SND On Air Guide: Generate Revenue With Social Displays | 22 CURATE & DISPLAY SOCIAL CONTENT Allow your editorial team to take social media content from their SND Dashboard and display it on air in minutes . ADDING CONTENT

You can add posts or comments you see on your SND Dashboard to SND On Air .

1. SELECT YOUR CONTENT When you hover over a post or Facebook comment, you’ll see three dots pop up . Hover over the three dots to display the menu for that post . Select “Add to On Air,” and you’ll be prompted to create or select a playlist for your content .

2. CREATE NEW OR ADD TO AN EXISTING PLAYLIST If you’re creating a new playlist, give it a name and click “Create .” Otherwise, just click on the name of an existing playlist to add content to the list . Once the content is added, you’ll see a green check mark to let you know that the content has been added successfully .

SND On Air Guide: Generate Revenue With Social Displays | 24 STYLING YOUR CONTENT

1. SELECT A TEMPLATE To modify posts, go to the left Choose a template for your sidebar and click on the left new playlist . If you have not arrow next to your “On Deck” created a template yet, see item, then click the pencil icon . the section above . • Reorder your content by clicking and dragging the 2. SAVE YOUR ON AIR ITEM textured bar to the left of Name the On Air Item at the your content and moving it top right, then click the blue up or down . “Save” button . • Edit the post options by Click the yellow “Place On clicking the left arrow . Deck” button at the top right • Delete the post by clicking to prepare content for air . the trash icon . • Edit the text by clicking the 3. MODIFY POSTS pencil. If you edit the text, the IN YOUR PLAYLIST color will change to yellow When you place an on-air ONLY in this view to indicate item On Deck, you’ll be taken you changed the text. to SND On Air’s “Go Live” tab . • Save when you’re finished Here, you can preview your by clicking the blue “Save” content . button .

SND On Air Guide: Generate Revenue With Social Displays | 25 BEST PRACTICES

1. USE COMPELLING CONTENT Be sure to think about the value of the content you select . Take time to consider which social posts will be compelling for audiences on air . Look for authentic, relevant social content .

2. ACTIVATE AUDIENCES ACROSS PLATFORMS Think through how you will actively point from social to the newscast . . and from the newscast back to social . Do this visually and verbally . This will help to reinforce and educate audiences as well as building engagement across platforms .

3. FOLLOW COMPANY AND PLATFORM POLICIES You should refer to Facebook and Twitter On Air Standards as well as your station counsel to determine your “Best Practice” when it comes to editing, attributing and sharing user-generated content .

SND On Air Guide: Generate Revenue With Social Displays | 26