POST-SHOW REPORT 2017

BIG CROWDS. BIG SUCCESS. Thousands of visitors converged on the State Fairgrounds for five days of shopping at the all-new2017 Christmas Gift + Hobby 49,463 Show. Shoppers eagerly walked the show to buy from 340 exhibitors. Here’s a recap of the exciting marketplace these buyers experienced. Total Attendees

54,816 UNIQUE 3,416 NEW MORE THAN visitors browsed our consumers signed up to show website in the 30 days receive information from prior to the show. us in the future. Web banners are available Ask us how you can 11.7 at a low cost to put YOU communicate your MILLION in front of this powerful marketing message to PAID MEDIA and huge online audience. them year-round. IMPRESSIONS VISITOR SNAPSHOT Voicing YOUR OPINION

% % % % “I was a first-time time 92 91 87 77 exhibitor and this show totally are very likely are likely or spent between spent between exceeded my expectations. or likely to tell somewhat likely to $25 and $500 3 and 8 hours Ho Ho Ho!” their friends and attend the show in at the show at the show Dusty Rhodes of family about the future based on Wood Be Memories the show their satisfaction “Worth every penny! Awesome show!” Christie Sims Nunemaker of Origami Owl

“The Christmas Gift + Hobby Show was a great success for our small business!” Dawn Medvescek of Blinky Lady

EXHIBITOR SNAPSHOT

% % % % 86 86% 74 73 %

rated the show rated their overall have renewed rated their overall dates as excellent, experience their space satisfaction with very good working with the for 2018 the show as or good show team as excellent, very excellent, very good or good good or good

SPONSORSHIP SATISFACTION GUARANTEED Looking for unique ways to Any visitor who was not completely gain additional exposure satisfied with the Christmas Gift + Hobby before, during and after the Show was able to visit the Show Office and show? Contact Jill Kivett submit paperwork to receive a full refund. at 604-639-2288 or This guarantee was promoted in show [email protected] for advertising. We’re pleased to report that rates and info for this or any out of 49,463 visitors, we only received 4 Marketplace Events show. requests for a refund. GETTING THE WORD OUT

Advertising spend topped more than $118,100! Plus, the show garnered more than 11.7 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and online—ensured total saturation of the local market and drove thousands of attendees through the doors.

MEDIA SAMPLES

PRINT ADS SHOW GUIDE (16 pages) EMAIL

20,112 fans

ADMISSION TICKETS

ONLINE ADS

TV – Our strategy to secure top prime Print – We teamed up with the programs on WISH/WNDY, WRTV, Star, Reach Magazine In January 2017, Marketplace WTHR, WXIN, WTTV, Comcast and and Neighborhood Source to Events announced a new others ensured attendees at the show promote the show with partnership with Habitat for who were eager to buy. attention-grabbing ads. Humanity to help create a world where everyone has a decent place Radio – Hundreds of thirty-second Online – Our digital presence on to live. To date through multiple spots were heard across stations such multiple websites gave us total fundraising initiatives across all of as WFMS, WFYI, WIBC, WJJK, WNTR, saturation of the market. our shows, we’ve raised more than WTLC- AM+FM, WYXB, WZPL and $80,000 to support Habitat for several others. Plus, on-air contests Direct Mail – Inserts in advertising Humanity plus additional dollars and ticket giveaways all contributed circulars kept us top-of-mind in the through many local initiatives! to traffic. weeks leading up to the show. 2017 CHRISTMAS GIFT + HOBBY SHOW

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1. Visitors enjoyed lively and festive performances 4. The Children’s Bureau organized a Toy Drive at the from magicians, local school choirs and show. And volunteers from Santa’s Elves of Indiana vocalists, dancers and more on the Holiday manned the coat check and gift wrapping station. Entertainment Stage. All proceeds helped the charities offer assistance to 2. What would a Christmas show be without a visit children and families in need this holiday season! from Santa? The jolly old elf appeared throughout 5. Youngsters at the show had a Grr-ific time the show greeting visitors both young and old and meeting Daniel Tiger, who appeared live at the spreading holiday cheer. show on Saturday. 3. Merry Money was back—with a twist! All attendees 6. On Veterans Day, to honor and pay tribute got the chance for some extra green this holiday to all veterans, all veterans and active duty season. One winner was drawn every 30 minutes military received free admission and free parking throughout the show—all five days of the show— for the day. to receive $25 in Merry Money to use at any one vendor of their choice!

THANK YOU TO OUR SPONSORS & PARTNERS Call today TO BOOK 2018!

CARRIE HANNIGAN Exhibit Sales Conultant 317-705-8719, ext. 23 [email protected]

HEATHER NEWSOM Assistant Show Manager 317-705-8719, ext. 21 [email protected]

SAVE THESE DATES! DES MOINES HOLIDAY BOUTIQUE SOUTHERN CHRISTMAS SHOW KANSAS CITY HOLIDAY BOUTIQUE NOVEMBER 2-4, 2018 NOVEMBER 8-18, 2018 NOVEMBER 15-18, 2018 Iowa Events Center PREVIEW NIGHT NOVEMBER 7, 2018 Overland Park Convention Center DesMoinesHolidayBoutique.com The Park Expo & Conference Center KCHolidayBoutique.com SouthernChristmasShow.com

NEW SHOW! CHRISTMAS GIFT + HOBBY SHOW MINNEAPOLIS HOLIDAY BOUTIQUE DETROIT HOLIDAY BOUTIQUE NOVEMBER 7-11, 2018 NOVEMBER 9-11, 2018 NOVEMBER 30 – DECEMBER 2, 2018 Indiana State Fairgrounds, West Pavilion U.S. Bank Stadium Suburban Collection Showplace ChristmasGiftAndHobbyShow.com MinneapolisHolidayBoutique.com DetroitHolidayBoutique.com