PR GUIDE MIPTV/MIPCOM

MIPCOM & MIPTV ARE THE PERFECT PLACES TO GET YOUR MESSAGE ACROSS

 Stand out from the crowd  Reach highly qualified international media in one place  Get the best return on investment from your stay CONTENT

INTRODUCTION Why choose to communicate at MIPTV/MIPCOM?

I. BOOST YOUR VISIBILITY . Showcase your company and/or projects in the MIP publications . Meet the media at MIP . Organise a tailor-made press event at MIP

II. ONLINE DATABASE . Online Database - What is it? . How to use it? (contact the media - upload a press release)

YOUR PRESS CONTACTS INTRODUCTION

WHY CHOOSE TO COMMUNICATE AT MIPTV/MIPCOM?

MIPTV/MIPCOM isn’t just a market where professionals buy, sell and do business. It is also a great place to get your message across to media and clients. It is a unique opportunity to reach out to the 240 journalists from 165 media from 30 countries who attend the show and the many others who cover the event from their offices. MIPTV/MIPCOM is the international platform where the international television and digital media gather at one time in one place.

THEY WERE PRESENT AT MIPTV/MIPCOM 20 Minutes, Advanced Television, Adweek, AFP, Agencia EFE, Agencia Notimex, Algemeen Dagblad, Animation Magazine, Associated Press, BBC Mundo, BFM Business, Blickpunkt Film, Bloomberg, Broadband TV News, Broadcast, C21 Media, Canal +, Cinema & Video International, Content Asia, Corriere Della Sera, CTVM.Info, Cynnopsis.com, De Telegraaf, DeadlineHollywood.com, Digital TV Europe, DWDL, Ecran Total, El Boletin, , Info, GQ, Handelsblatt, Herald Sun, Huffington Post, Kidscreen, L’ADN, La Lettre de l’Audiovisuel, La Libre Belgique, La Réclame, La Repubblica, La Stampa, Le Film Français, , Le Nouvel Observateur, , , LCI, L’Humanité, M6, Media +, Prensario, Realscreen, Relaxnews, RFI, RTL, Satellifax, Screen Hub, Senal Internacional, Sueddeutsche Zeitung, Tela Viva, Telam, Tele 2 Semaines, Telerama, Television Asia, Television Business International, The Business of Film, The Guardian, The Hollywood Reporter, The Sydney Morning Herald, The Telegraph, The Wall Street Journal, TodoTV Media, TV Latina, TV Magazine, Variety, Videoage International, Werben une Verkaufen, World Screen, ZDNet…

THEY ORGANISED PRESS EVENTS AT MIPTV/MIPCOM 20th Century Fox Television Distribution, International, BBC Worldwide, Beta Film, Canal+, CBS Studios International, Cyber Group Studios, , Entertainment One (eOne), Fox International Channels, FremantleMedia International, ITV Studios, , M6, Marriott Content Studios, Newen Distribution, Red Arrow International, Sonar Entertainment, Sky Atlantic, Sky Vision, Televison, Starz, StudioCanal, Tandem Communication, Telefilm Canada, Telemundo Internacional, Twitter, Zodiak Rights… BOOST YOUR VISIBILITY

SHOWCASE YOUR COMPANY AND/OR PROJECTS IN THE MIP PUBLICATIONS

MIPTV/MIPCOM publishes several print and online publications: The Preview, distributed one month before the show, and the Daily News, published and distributed each day during the show.

To submit news for our magazines, please send your press release and 300 dpi images to [email protected].

The deadline for the MIPTV Preview is 18 January 2016. For the MIPTV Daily News, you can send your information by 18 March 2016.

The team of journalists will be in Cannes during the show to receive up-to-the-minute market news stories. Meet them at the MIPTV Daily News office on site.

For editorial enquiries write to the Editor-in-chief: Julian Newby, [email protected], Tel: 44(0)207 787 6160

Please note that the press department is not responsible for MIPTV/MIPCOM print and online publications. BOOST YOUR VISIBILITY

MEET THE MEDIA AT MIPTV/MIPCOM

MIPTV/MIPCOM is an opportunity to meet international journalists specialised in entertainment.

There’s a lot of information given out at MIPTV/MIPCOM and many event, so we advise you to target your communication and adapt your actions according to the message you want to convey.

MIPTV/MIPCOM is an international event, so remember to communicate in English.

SEND INFO TO THE PRESS  The nature of your message: Are you launching a new programme? Are you announcing corporate news or releasing the CEO’s statement?  Your target: Are you targeting the trade, business or consumer press? Which territories are you aiming for?  Your schedule: When will your top executives/talent be available? We can advice you on what other events are scheduled and when, so you can avoid overlapping with other events.

Use the Online Database to reach out to the media: download the press list, contact journalists, uopload your press documents, etc…

SET UP INTERVIEWS Journalists are very busy during the event, so we recommend that you to target journalists who might be interested in your topic and territory. Don’t forget you can set up one-to-one interviews on your stand if you are an exhibtor or in the Press Club if you are a visitor. BOOST YOUR VISIBILITY

ORGANISE A TAILOR-MADE PRESS EVENT AT MIPTV/MIPCOM

If you have a major announcement and are planing on organising a special event during the show, remember to broaden your audience by inviting press and other MIP delegates.

THE PRESS DEPARTMENT CAN ADVISE YOU :  On journalists: Who is accredited? Which are the most important publications for each terroitory? Which are the key trade or general media you should target? If organised in advance, your press event can be announced in our calendar of events and in the Press Club.

 On format: Which format is best for the message you want to convey? One-on-one interviews, a round-table, a press conference, a press cocktail, a press breakfast, a photo-call?

 On site: The Blue Lounge – a fully equipped press conference facility capable of holding 60 people, complete with sound/video capacity, technicians, plasma screens and a bilingual (French/English) moderator to anchor your press conference if you require. We can advise you on the most suitable time slot available during MIPTV/MIPCOM and we activiely promote your event to attending media.

 On timing: When is the best day, what’s the best time? This depends on elements such as publication deadlines, competing events and daylight hours. ONLINE DATABASE – WHAT IS IT?

The Online Database collects information on all MIP participants (exhibitors and visitors) who are coming to the event. The Online ddatabase will allow you to:

NETWORK SEE WHO’S GOING SET-UP MEETINGS & SEND MESSAGES

Preparation is crucial for a Find the list and the profile Whilst browsing the attendees, successful event, make the most details of participants, you can click on the message icon out of your show by connecting companies and journalists that to contact participants directly or to the Database. are attending the show* and send a request meeting through download the list of attendees the proper icon*.

PLAN YOUR AGENDA SHOWCASE YOUR UPLOAD YOUR PRESS PROJECTS RELEASES

By adding conferences as Upload your company’s current Let participants and journalists favourites and to your calendar, projects and promote their learn more about your company you can plan your personal activities. This will attract and projects by uploading your agenda which is automatically potential clients and facilitate press kits/press releases. synchronised with the mobile communication with the Add photos and videos to app.* journalists. illustrate.

*To access the profile pages, all the networking features and your account you need to log in to the Database . Discover how to log in in the next slide. ONLINE DATABASE - HOW TO USE IT?

CONTACT THE MEDIA

The Online Database is the best way to contact journalists attending the show. All accredited journalists and photographers are listed on the MIPTV/MIPCOM Online Database starting two months ahead of the event. This convenient tool allows your communications or PR department to contact each accredited journalist by mail or phone.

1. LOG IN TO THE ONLINE DATABASE 3. CONTACT THE MEDIA • New to the show? Once the database is open, you • Select the media you are interested in contacting and receive an email guiding you through the user process. look for the journalist’s coordinates in the Database. For • You can access the ‘Log in to database’ from the anti-spam reasons, the participant’s emails are not homepage of the website, where you will see a link to available in the Excel file. activate your account. • Contact the media to showcase your projects and/or • If you have already activated your account, you can invite them to a special event. access the login page by clicking on ‘Log in to database’ on the homepage of the websites. • If you have forgotten your password, click on the proper link ‘Activate your account or reset your password’ Did you know ? Share your login & password with your PR agency so they can access the Online Database. 2. DOWNLOAD THE PRESS LIST • Download the list of registered journalists directly from the homepage of your personal account, on the right side of your screen. ONLINE DATABASE - HOW TO USE IT?

UPLOAD A PRESS RELEASE

PROMOTE YOURSELF ON THE DATABASE Put your company on display and share your companies latest news by uploading your companies press releases, press kits, photos, videos and trailers in the Online Database of the MIPCOM/MIPTV website

1. LOG IN TO THE ONLINE DATABASE 2. EDIT YOUR COMPANY PROFILE

• New to the show? Once the database is open, you Once you have logged in you will arrive on your account receive an email guiding you through the user process. page. This is where you should take advantage to fill out • You can access the ‘Log in to database’ from the your profile to the maximum homepage of the website, where you will see a link to activate your account. By clicking on the ‘Edit’ button in the PROMOTE • If you have already activated your account, you can YOURSELF AND YOUR COMPANY section, you can access the login page by clicking on ‘Log in to database’ describe yourself or your company and add your press on the homepage of the websites. documents. • If you have forgotten your password, click on the proper link ‘Activate your account or reset your password’ ONLINE DATABASE - HOW TO USE IT?

UPLOAD A PRESS RELEASE

3. ADD PRESS RELEASES OR PRESS KITS

Here is the Company Portal page that you reach when you click on the ‘Edit’ button.

To upload press releases or press kits, click on the Press releases tab and ‘Add New’ up to 10 documents.

You have the opportunity to illustrate your press documents whith pictures or video.

Save and it’s online ! ONLINE DATABASE - HOW TO USE IT?

ACCESS ALL THE PRESS RELEASES

ACCESS ALL THE PRESS RELEASES

You can freely access all the Press Releases in the Online Database without being logged-in. Just click on the tab My Mip then My Database and Press Releases

Search/Sort opportunities:  Sort by default: ‘Publication date’  Other Sort by: ‘Last modified’ or by ‘Title’  Search bar  Alphabetical Search bar  Filters on the left YOUR PRESS CONTACTS

Philippe LE GALL Yassia FEKIR Press Events Manager PR Manager [email protected] [email protected] Tel: +33 (0)1 79 71 96 48 Tel: +33 (0)1 79 71 95 82 Mob: +33(0)6 26 84 30 45 Mob: +33 (0)6 84 04 04 00

Jane GARTON Press Director [email protected] Tel: +33 (0)1 79 71 94 39 Mob: +33 (0)6 87 73 05 54