WIMS 2.0: Converging IMS and Web 2.0 New multimedia services for telecom networks
TELEFÓNICA I+D, REFERENCE ARCHITECTURES FOR NEW NETWORKS PLATFORMS David Lozano, David Moro UNIVERSIDAD POLITÉCNICA DE MADRID, DEPARTEMENT OF TELEMATIC ENGINEERING Luis Ángel Galindo March 2008 Index
01 Web 2.0: the land of new successful services
02 Telco 2.0: a changing future for the Telecom industry?
03 WIMS 2.0: Converging Telecom and Web 2.0
TELEFÓNICA I+D 2 Index
01 Web 2.0: the land of new successful services
02 Telco 2.0: a changing future for the Telecom industry?
03 WIMS 2.0: Converging Telecom and Web 2.0
TELEFÓNICA I+D 3 01 Web 2.0: the land of new successful services The Web 2.0 revolution
User-centric applications Social Networks Sharing and remixing photos/videos and all kind of contents (Blogs) Contents generated by and each type of user — “Dios los cría y ellos se juntan” (“Birds of feather flock together”)
TELEFÓNICA I+D 4 Google Maps Amazon 01 Web 2.0: the landLinkedID of new successfulUpcoming LastFMservices MeasureMap Flickr Rollyo Videocasting Writely Vimeo WebPlanzo 2.0 map Wikipedia LTE Mint UMTS SoFLow Dodge Ball PubSub Delicious Mobility IMS Ruby on Rails IceRocket RSS StyleGala Plazes ‘Podcasting’ IM Presence XHTML CSS Design eBay ZenGarden WiMAX Video Audio SimpleBits AJAX PayPal GMail Technorati Microformats CastPost Kiko InOrder Itunes Web standards SOAP Zimbra Teleco 2.0 Taggling The Long Tail Backpack Ning Blogger Orkut Standardization VC Flock Etsy TypePad Economy 9Rules Friendster Yahoo Maps BlinkSale Affiliation Cost per Click Simplicity Service Viral Marketing Web 2.02.0Web Wink Usability Widgets YouTube PayPal Google Feedster User is the core Modularity DesignGmaps Mashups A9 Optimization for search engines OpenBC Perpetual Beta Simplicity Jabber ‘Data Inside’
AdSense RSSReader cc under license cc 2.5 es of attribution 04.11.06 Zoozio MTurk Remixability Granularity Mozilla Delicious ‘Page Rank’ Participation Skype FeedBurner Digg Open APIs Data Social Software Folksonomy Rojo LinkedId Wasp Tadalist ProtoPage MyYahoo BitTorrent User decides SEO RememberTheMilk Wikis XFN Blogs Recommendation Syndication Ipodder BuzzTracker NewsGator TagTagger CSS Beauty Fotolia Netvibes Collaboration Aggregation Share Meebo TagCloud Unwieldly Live.Com StumbleUpon Trust FOAF GMail CreativeCommons Upcoming Squidoo BaseCamp Alistapart TrendMapper Pandora WordPress [email protected] Alexa Chalk.IT Google News GTD TrendMapper GTalk TELEFÓNICA I+D Cloudalicious 43Things 5 01 Web 2.0: the land of new successful services Basic principles
The Long Tail Data is the next ‘Intel Inside’ Users Add value Network Effects by Default Some Rights Reserved Perpetual Beta Cooperate, Don’t control Software above the Level of a Single Device
© Tim O’Really 2005
TELEFÓNICA I+D 6 01 Web 2.0: the land of new successful services
Web 1.0 Widgets Search Engine Tag RSS/ATOM PC Share Blog Create User-Generated PodCast Transport Mobile Connect Content Download Wiki Mashplanet Smartphone Find VoIP Purchases Tablet PC Syndication Applications Bookmarks Interact WiFi Playlist TV Communicate Broadband Payments Twitter Publish Network HSUPA vCalendar Fring Collaborate IM/e-mail BT VCards 3G Innovate CMS USERS WEB APIs MASHUPs UI COMMUNITY COMMUNICATION Web 2.0 DEVICES TELEFÓNICA I+D 7 Index
01 Web 2.0: the land of new successful services
02 Telco 2.0: a changing future for the Telecom industry?
03 WIMS 2.0: Converging Telecom and Web 2.0
TELEFÓNICA I+D 8 02 Telco 2.0: a changing future for the telecom industry? Today’s Market World
Bye Dad, Bye Mum
Users are demanding the same paradigms as they have in their desktops
Users are the core generating contents
I don’t know what we did wrong TELEFÓNICA I+D 9 02 Telco 2.0: a changing future for the telecom industry? Premises
Current networks are evolving towards big capacity networks
— The end of the scantiness of resources for the user
Openness, not restricting the user necessities
— Evolve towards an ‘open garden’
To focus on assets such as distribution, relationships, billing, customer data and business partnership instead of network centric vision
Willingness to learn from and interact with other Iplayers
A desire to connect people above the promotion of services and contents
— To bring innovation and agility when services are offered to the users instead of competing in price.
To relegate the fear to become a bit pipe and try to make a lucrative business of the transport of contents and services, fixing the appropriate prices and minimizing costs.
TELEFÓNICA I+D 10 02 Telco 2.0: a changing future for the telecom industry? Business models Trusted relationship brand for the ‘Digital Lifestyle’
—Divest of unnecessary capital assets —Enhancing distribuValuestion is capabilities defined by the receiver —Affinity partnerships more than the giver
—User, the key. (loyalty,Innovative TTM, covering necessities) PersonalLoyal Communicationsand Service ProvidersCompromised and IntegratorsProfitable clients IntegratedDave Ulrichemployees Growth —Meet the point betweenservices services like voice, messaging, communities and presence and paradigms like on-line games, social networks and opinion sharing(Professor of Business Administration at the University of Michigan ) Enabling Platform providers for third party services
—Ï Interoperability with IT and Web Connectivity Providers
—Transporting data from the services and user applications.
—Globalization of the operations, Differentiation based on the extended TELEFÓNICA I+D QoS compared with Iplayers and competitors. 11 Index
01 Web 2.0: the land of new successful services
02 Telco 2.0: a changing future for the Telecom industry?
03 WIMS 2.0: Converging Telecom and Web 2.0
TELEFÓNICA I+D 12 03 WIMS 2.0: Converging IMS and Web 2.0 IMS: keystone for Internet & Telecom convergence
Given the aforementioned situation, telecom industry needs to join the Web 2.0, Web 2.0 the environment for the evolution of IP- based services
Why IMS to join this new service WIMS Platform environment? — It uses Internet technology (TCP/IP) => open- IMS Services garden philosophy is feasible IMS — Multimedia support from the beginning IMS — As common control system, it provides FMC => broadest scope (wireless and fixed TRANSPORT IP Core systems…any IP-based transport system!) SUBSYSTEMS
— Horizontal service development reduces TTM DSL/WiFi/etc. for new services UTRAN/HSPA — To pay off for already made investments
TELEFÓNICA I+D Keystone for new Telecom business model 13 03 WIMS 2.0: Converging IMS and Web 2.0 A two-sided strategy for convergence
S e PSE s P s g r i n 1. Offering IMS capabilities to Web 2.0 environment: e o i n r s M e I a c h n o S c n e o — Exposure of IMS capabilities through open Web APIs: t e r d o i l – Portable Service Elements (PSEs): IMS widgets for V “incrustation” API exposure – IMS in Internet mashups – Already existing initiatives (http://open.movilforum.com) IMS
— New ways for User-Generated Content enabled by IMS 2. Using Web 2.0 services and technology to enrich
M telecom services: u C l s o t i d nt m e e e e — Incorporation of Web 2.0 content and events into telecom F nt d i services a — IMS on-line applications: telecom services provided IMS through web pages
Benefits for both telecom and web 2.0 services TELEFÓNICA I+D 14 03 WIMS 2.0: Converging IMS and Web 2.0 Portable Service Elements: IMS Widgets PSEs for viral expansion of IMS services in Web 2.0: Call-Me Button — Personal On Click communication
— Context information:
– Presence
– Localization
– Etc
— Customization of Web 2.0 services
— Target web sites: those allowing INVITEs For 3rd party call integration of widgets. Feasible in the short term TELEFÓNICA I+D Audio call 15 03 WIMS 2.0: Converging IMS and Web 2.0 IMS in Internet Mashups
Real-time sharing of videos IMS capabilities as INTEGRAL component of Web 2.0 services: — Direct incorporation of IMS capabilities by Web 2.0 services — Increased value for both IMS and Web 2.0 services — Very relevant impact in the long-term
Telefonica/YouTube IM David: Hi, what do you think about this new video John: amazing,…but I don’t believe him
TELEFÓNICA I+D 16 03 WIMS 2.0: Converging IMS and Web 2.0 New ways for publishing User-Generated Content
Mobile terminals are expected to become a crucial source of User- Generated content:
— IMS capabilities can be used to boost the publication towards Web 2.0
— User context can also be understood as User-Generated content Publication with added value (presence, location, etc) IMS
Presence
Automatic publication of personal note for microblogging
TELEFÓNICA I+D 17 03 WIMS 2.0: Converging IMS and Web 2.0 Web 2.0 content and events into Telecom services
Subscription to:
— Multimedia content from Web 2.0 services
— Generic events from Web 2.0 services
Distribution or inclusion of the obtained content/events within operator’s services => enrichment of service offer
Presence Ring Forward Tone
IMS
TELEFÓNICA I+D 18 The most important single ingredient in the formula of success is knowing how to get along with People
Theodore Roosevelt
TELEFÓNICA I+D 19