Into European Ratings
MAKING WAVES: The City That Wanted Country... see page 8 NOVEMBER 30, 1996 VOLUME 13, ISSUE 48 Toni Braxton Europe's Radio -Active Newsweekly £2.95 DM8 FFR25 USS5 DFL8.50 EHR Radio Active Page22 Radio 2 Next In Bannister'sArbitron Plans Move Radio Revolution? by Jonathan Heasman significant amounts of MOR Into European Ratings material,includingsongs LONDON - Music & Media frommusicalsandlight by Mike McGeever that the company is seeking industry and is the research has learnt that new BBC classical. audience research contracts contractor. director of radio Matthew Music & Media under- ROME - Arbitron is aggres- in Germany, Italy, the UK RAJAR/RSL came under Bannister is planning major stands that Radio 2's new sivelypursuingexpansion and China. fire from the industry this surgery for Radio 2, which musicpolicy-settobe outside the US, starting with Afterwards,Richersaid year after it changed its diary willeffectivelyturnthe implemented in February or the UK, it was revealed at Arbitron's"mission number methodology resulting in sig- MOR pubcaster into a soft March next year-will the fourth annual NAB Euro- one" is to win the ratings con- nificant discrepancies in audi- adult contemporary station. remove these MOR strands pean Radio Operations Semi- tract in the UK, Radio Audi- ence figures for two survey Radio 2 already plays a from daytime programming, nars in Rome, November 17- ence Joint Research (RAJAR) periods. Under pressure from large amount of soft adult making thestation more 19. when it is put out to tender in broadcasters,RAJAR was contemporary from the likes pop -orientated and attrac- Radio industry consultant late 1998.
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