Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2009 Sensory study in restaurant interior design Xue Yu Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the Art and Design Commons Recommended Citation Yu, Xue, "Sensory study in restaurant interior design" (2009). Graduate Theses and Dissertations. 11104. https://lib.dr.iastate.edu/etd/11104 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact
[email protected]. Sensory study in restaurant interior design by Xue Yu A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF ARTS Major: Art and Design (Interior Design) Program of Study Committee: Fred Malven, Major Professor Cigdem Akkurt Thomas Leslie Iowa State University Ames, Iowa 2009 Copyright © Xue Yu, 2009. All rights reserved. ii TABLE OF CONTENT LIST OF FIGURES iv LIST OF TABLES vi ABSTRACT vii CHAPTER1. INTRODUCTION 1 Problem Statement 1 Purpose of Study 1 Organization of Document 2 CHAPTER 2. LITERRATURE REVIEW 3 Overview 3 Sight 3 Ornament and Scale 4 Sunlight 5 Kaplan and Kaplan’s Preference Theory 6 Smell 8 Fragrance 9 Hearing 10 Haptic 11 Touch 11 Temperature and Humidity 12 Kinesthesia 12 CHAPTER 3. FRAME WORK 17 Restaurant market analysis 17 Trend 18 Target customer 18 Framework 19 Sight sensory design framework 20 Smell and hearing sensory design framework 25 Haptic sensory design framework 26 Interaction sensory design framework 31 CHAPTER 4.