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“UCI World Tour”: Movistar Team Y Lotto-Soudal

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“UCI World Tour”: Movistar Team Y Lotto-Soudal Trabajo Final de Grado Análisis económico-financiero del ciclismo profesional a través de dos equipos UCI World Tour: Movistar Team y Lotto-Soudal Autor: Carlos Castellano Pellicena Grado en Administración y Dirección de Empresas Tutorizado por: Ana Blasco Ruíz Julio 2019 Análisis económico-financiero del ciclismo profesional a través de dos equipos “UCI World Tour”: Movistar Team y Lotto-Soudal. 2 Análisis económico-financiero del ciclismo profesional a través de dos equipos “UCI World Tour”: Movistar Team y Lotto-Soudal. Índice de contenidos. Capitulo I. Introducción ................................................................................................................. 7 1. Resumen ............................................................................................................................ 7 2. Justificación y asignaturas relacionadas............................................................................ 8 3. Objetivos ......................................................................................................................... 10 4. Metodología .................................................................................................................... 11 Capitulo II. Antecedentes ............................................................................................................ 12 1. Historia del ciclismo ........................................................................................................ 12 2. Usos de la bicicleta en España......................................................................................... 14 3. Contexto ciclismo profesional ......................................................................................... 16 3.1 Organizadores de las carreras ciclistas .......................................................................... 17 3.2 Equipos ciclistas profesionales ...................................................................................... 18 3.3 Dinámica deportiva del ciclismo de carretera y sus corredores ................................... 19 4. Contexto económico y financiero de los equipos World Tour ........................................ 21 4.1 Presupuesto y principales costes de los equipos ciclistas UCI World Tour equipos ..... 22 4.2 Patrocinadores/Sponsors en el ciclismo profesional. ................................................... 23 4.3 Caso equipo ciclista Team Sky ....................................................................................... 25 4.4 El problema de los derechos de TV ............................................................................... 27 4.5 Posibles soluciones ante la dependencia económica: The Velon Iniciative .................. 30 4.6 ¿Por qué los equipos tienen dificultades para encontrar patrocinador? ..................... 30 4.7 Síntesis del contexto económico ................................................................................... 31 Capítulo III. Abarca Sports S.L. (Movistar Team) ......................................................................... 32 1. Historia del equipo .......................................................................................................... 32 2. Patrocinador del equipo Abarca Sports S.L.: Movistar (Telefónica S.A.) ........................ 33 3. Análisis económico-financiero de Abarca Sports S.L....................................................... 36 3.1 Situación patrimonial .................................................................................................... 37 3.2 Análisis de la situación de liquidez ................................................................................ 42 3.3 Análisis de la situación de endeudamiento ................................................................... 44 3.4 Análisis de la política inversión-financiación ................................................................. 47 4. Análisis de la cuenta de pérdidas y ganancias ................................................................ 49 4.1 Cuenta de pérdidas y ganancias preparada para el análisis. ........................................ 50 4.2 Rentabilidad económica y financiera ............................................................................ 58 3 Análisis económico-financiero del ciclismo profesional a través de dos equipos “UCI World Tour”: Movistar Team y Lotto-Soudal. 5. Análisis del Estado de Flujos de Efectivo ......................................................................... 63 6. Resumen del análisis económico-financiero, ejercicios 2016 y 2017 ............................. 67 Capítulo IV. Captains of cycling (Lotto-Soudal) ........................................................................... 70 1. Patrocinador del equipo Captains of Cycling: Lotto (empresa de la lotería nacional belga) ....................................................................................................................................... 70 2. Patrocinador del equipo Captains of Cycling: Soudal .................................................... 71 3. Análisis económico-financiero de Captains of Cycling .................................................... 73 3.1 Situación patrimonial .................................................................................................... 73 3.2 Análisis de la situación de liquidez ................................................................................ 77 3.3 Análisis de la situación de endeudamiento ................................................................... 79 4. Análisis de la cuenta de pérdidas y ganancias ................................................................ 83 4.1 Cuenta de pérdidas y ganancias .................................................................................... 83 4.2 Análisis rentabilidad económica y financiera ................................................................ 87 5. Resumen del análisis económico-financiero, ejercicios 2016 y 2017. ............................ 91 Capítulo V. Comparativa entre los equipos analizados del ejercicio 2017. ................................ 93 Capítulo VI. Conclusiones ............................................................................................................ 96 Bibliografía ................................................................................................................................ 100 Anexos ....................................................................................................................................... 107 4 Análisis económico-financiero del ciclismo profesional a través de dos equipos “UCI World Tour”: Movistar Team y Lotto-Soudal. Índice de tablas Tabla 1. Principales partidas de gastos del equipo Team Sky en libras. ..................................... 25 Tabla 2. Marcas de las empresas socias, con sus productos proporcionados al equipo. ........... 36 Tabla 3. Estructura económica de la sociedad Abarca Sports S.L. .............................................. 38 Tabla 4. Estructura financiera de la sociedad Abarca Sports S.L. ................................................ 39 Tabla 5. Evolución en unidades monetarias de la estructura económica de Abarca Sports S.L. 40 Tabla 6. Evolución porcentual de la estructura económica de Abarca Sports S.L. ..................... 40 Tabla 7. Evolución en unidades monetarias de la estructura financiera de Abarca Sports S.L. 41 Tabla 8. Evolución porcentual de la estructura financiera de Abarca Sports S.L. ....................... 41 Tabla 9. Fondo de maniobra de Abarca Sports S.L. ..................................................................... 42 Tabla 10. Ratios de liquidez de Abarca Sports S.L. ...................................................................... 42 Tabla 11. Ratios de endeudamiento de la sociedad Abarca Sports S.L. ...................................... 44 Tabla 12. Ratios de la carga financiera de Abarca Sports S.L. ..................................................... 45 Tabla 13. Amortización acumulada de Abarca Sports S.L. .......................................................... 47 Tabla 14. Variaciones experimentadas en el balance de Abarca Sports S.L. .............................. 48 Tabla 15. Estado de Origen y Aplicación de Fondos (Ejercicio 2017) de Abarca Sports S.L. ....... 48 Tabla 16. Cuenta de pérdidas y ganancias de Abarca Sports S.L. ............................................... 51 Tabla 17. Cuenta de pérdidas y ganancias (Ejercicios 2013-2015) de Abarca Sports S.L............ 53 Tabla 18. Rentabilidad económica, ejercicios 2016 y 2017, de Abarca Sports S.L. ..................... 59 Tabla 19. Rentabilidad económica, ejercicios 2013-2015, de Abarca Sports S.L. ....................... 60 Tabla 20. Rentabilidad financiera, ejercicios 2016 y 2017, de Abarca Sports S.L. ...................... 61 Tabla 21. Rentabilidad financiera, ejercicios 2013-2015, de Abarca Sports S.L. ........................ 63 Tabla 22. Estado de Flujos de Efectivo de Abarca Sports S.L. ..................................................... 64 Tabla 23. Estructura económica de la sociedad Captains of Cycling. ......................................... 74 Tabla 24. Estructura financiera de la sociedad Captains of Cycling. ........................................... 74 Tabla 25. Evolución unidades monetarias de la estructura económica de Captains of Cycling . 76 Tabla 26. Evolución porcentual de la estructura económica Captains of Cycling ....................... 76 Tabla 27. Evolución unidades monetarias
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