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Big Bank” Products and Resources with Exceptional Smal L-Town Service

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Big Bank” Products and Resources with Exceptional Smal L-Town Service INSIDE: Nothing Says Love Like A Financial Plan • Focus On Berks County Businesses • Building Wealth FEBRUARY 2018 Serving the Rout e 422 ,100, 202, and Route 30 Corridors in Montgomery, Chester and Berks Counties. LLOOCCAALL BBAANNKKEERRSS BBUUIILLDDIINNGG RREELLAATTIIOONNSSHHIIPPSS 5 9 . o N t i m r e P A P , n w o t s t t o P D I A P 4 3 3 0 - 4 6 4 9 1 e g a t s o P . S . U A P , n w o t s t t o P d r a d n a t S D E T S E U Q E R E C I V R E S E G N A H C d e t r o s e r P 4 3 3 x o B . O . P GET IT ONLINE 422BIZMAG.COM LOCAL BANKERS BUILDING RELATIONSHIPS Combining Innovative “Big Bank” Products and Resources with Exceptional Smal l-Town Service Even before the recent scandals in banking, big banks had an image problem — perceived to be impersonal, autocratic, and indifferent to or out of touch with the local communities they serve. But there are exceptions to every rule, and Ohio-based KeyBank, the 14th largest bank in the nation with 1,200 branches, including more than a dozen along the Route 422 Corridor, is a shining example of the benefits of combining the economic power of a big bank with a genuine commitment to serving local communities and building lasting relationships. “So many big banks in the last few years the rates they offer to depositors are top tier, have been noted in the papers for doing the region-based, and overall among the best in wrong thing for their clients, and Key is very the industry. different,” explains Bob Rettinger, VP and What Bob Rettinger didn’t know, was manager of the bank’s East End Pottstown how much autonomy and input he and his branch at 1500 East High Street. “Key is a fellow branch managers in the region (100 relationship bank. We look at the whole percent of whom were retained by Key) relationship, and put a plan together to would have, and how the acquisition by make their life better. We really stand for KeyBank might affect their ability to contin - doing the right thing by the client. The ue to serve their local customers, friends and bankers here are educated to sit down and neighbors, and meet their individual needs. have a conversation.” Rettinger was delighted to learn first-hand KeyBank entered the Pennsylvania mar - that KeyBank’s policy is to encourage and ket in October 2016, when they acquired support the efforts of local branch managers, First Niagara Bank, where Rettinger served offering an extensive array of products and as Vice President. “We weren’t sure what to great service expect,” he said. He knew that KeyBank has “Their message to us as managers is to put a stellar reputation for customer service and the client first and get it done,” Rettinger a friendly approach to relationship building. explains. “We are empowered to do that. I’ve “Key has had success for 150 years by doing always been supported (by Key) in any thing the right thing by people.” I really felt passionately that I needed to do. Kirsty Antosy and Bob Rettinger He also quickly learned that KeyBank I never have received any negative feedback. offers a far superior suite of products, and Key stands for: ‘Let’s have the discussion, Y H P A R G O T O H P S E G A M I H S I L Y T S Y B O T O H P ROUTE 422 BUSINESS ADVISOR 422business.com and 422bizmag.com 6 FEBRUARY 2018 East End Pottstown Staff find out what they’re trying to do, how they “When we say we are a relationship want to do it, and let’s make it work.’” bank, that means we are looking for our Kirsty Antosy, Vice President and clients to be invested in us, as we are invest - Manager of KeyBank’s Pottstown Center ed in them,” Antosy adds. “We want to sit branch at 223 Shoemaker Road, agrees. “Key down with a client, who we know we can Bank provides you with all you need to con - impact today, and down the road, and get fidently manage your financial future-from that financial wellness in place for that indi - branch-based deposit and investment prod - vidual, and build the relationship. We want ucts, personal finance services and loans to the full relationship. And we’re willing to financial, estate and retirement planning, offer some great rates to clients who have a and asset management services.” full relationship. Antosy explains that Key’s primary In addition to offering an innovative objective is relationship building, array of consumer products, KeyBank’s and its main mission is to help relationship managers and special - each client achieve financial ists in Commercial Banking are wellness. “We have our propri - uniquely positioned to advise etary wellness tool called ‘Hello midsize businesses to develop the Wallet,’” she said. “It can be used best financial solutions to drive in many different capacities. It aggre - growth and profitability. KeyBank’s gates your banking information, your ideas and solutions-based approach insurance, your debt and liabilities, is backed by best-in-class products everything into one application in and services, including Key’s com - which you can determine, based upon prehensive capital markets, invest - your age and your income, how you ment banking, and wealth man - rank in relation to your peers. With agement capabilities. that information, it provides tips and While “Hello Wallet” is for individuals, ways to improve your financial situation, KeyBank also offers a robust rewards pro - and get to where you want to be in six gram for businesses. “It’s one of the best months, a year, or further down the road, rewards programs out there,” Rettinger and allows us, as bankers, to help advise says. “Every time a business client uses our clients as to what they need to do in their credit card or their debit card, they order to reach their financial goals.” earn get points. At the end of the year The “Hello Wallet” application makes it we’ve had companies that walked away easy for the client to sign in from home on with $1,000 just by doing their day-to-day an app, and to be able to see where they banking. Currently we are offering a credit are, financially, at any given point in time. card promotion, open up a credit card, use “That’s very different from what any other it five times and get $200. It’s as simple as bank out there can offer today. It’s free to that. Everybody has a business credit card. any client who has a relationship with Key Why not have it with Key? Bank,” Rettinger said, adding “If you have “Currently, we have a new business a savings, a checking, and a lending money market account that is industry relationship with us, which could be as leading,” Rettinger continued. “There isn’t simple as a credit card, you automatically another bank that will even come close to it. get relationship pricing. Key automatically Our clients work hard for their customers. increases deposit rates for people who We want to offer them a rate that works hard have those types of relationships. I have for them. We are currently offering 1.01% never worked at a bank that did that APY on our Key Gold Money Market. before. That really sets us apart,” he said. (Continued on page 8) FEBRUARY 2018 7 422business.com and 422bizmag.com ROUTE 422 BUSINESS ADVISOR COVER STORY make better, more confident financial deci - sions. We want KeyBank to be the bank of (Continued from page 7) choice when it comes to getting a mortgage, Another example of how Key Bank helps our commercial loan, line of credit, or any other business clients is through our Key@Work banking service. If you look at our market - Program. It is a benefit that we offer to the ing, it’s very simple. It’s all about the ease, employees of our business clients. The the value and the expertise we offer. Key@Work program offers employees $200 Everything is straightforward and honest. to open an account. If they open a credit card What you see is what you get.” they can receive another $100.” “We use the term ‘Key’ a lot,” Rettinger “Our product selection and rates are out - says. “Key is the key to your success. It’s a standing,” Antosy concurs. “We offer wonderful logo and it’s a wonderful message. unbeatable rates on both our personal and It’s been a little over a year now since we business accounts. We offer a wide range of became KeyBank. We have a great message. products and services and we do it all with We have a great list of products. We have great Ease, Value and Expertise. employees. We want people to know that.” Ultimately, it’s all about building rela - “Key is committed to community serv - tionships by offering the best banking prod - ice,”Rettinger said. “Key has made a huge ucts and unsurpassed, personalized cus - tomer service. “I have been in banking for commitment to our local community. They the past 15 years in the Pottstown area, so want to be here, and they want to be part of forget the name on the building, you’re this area’s anticipated growth.
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