-The planting of seeds for the future- ITO EN Management Principle

“Always Putting the Customer First” ITO EN’s 5 Principles for Product Development

We Love Nature. Nature is important. Human being is based on Natural Nature.

Healthy Deliver customer a healthy satisfaction.

Our most focusing responsibility is to ensure the food safety and Sustainable provide a stable food supply.

Well design Well attracting product’s attributes shall be communicated with consumers. Differentiation ITO EN’s Features

ファブレス経営

圧倒的な原料調達力、Tea Material 厳選仕入れ Network

一貫した厳しいQuality Control No.1緑茶系飲料 GreenNo.1 Tea 品質管理体制

ルートセールスRoute Sales System Company Performance

•Owner of NO.1 brand in •Consolidated Net revenue 4.4 Billion AUD •Consolidated Net income 111 Million AUD 1USD=0.95AUD Converted from ’01/13 Monthly Average Rate Net Revenue (Bil AUD) 4.6 4.4 4.1 3.2

1.2

1995 2005 2010 2011 2012 Forecast Soft Drink Market Share

•NO.3 Soft Drink Company in Japan

Other Brands 19％ 28％ 5％ 10％ 20％ 10％

11％

Market Share of Soft Drink (2011) RTD Green Tea Market Share

•NO.1 RTD Green Tea Company in Japan

Other Brands 10％ 2％ 2％

％ 17 44％

25％

Market Share of RTD Green Tea (2011) Development of Our Tea Brand

1968 1972 1985 1990 2011

The total number of sales has reached 20 billion bottles. (Assumed by 500mL PET bottles quantity calculation)

1 Coffee 2 Oi Ocha 3 Coca-Cola 4 5 (Coca-Cola) (ITO EN) (Coca-Cola) (SUNTORY) (Coca-Cola) 115,500,000 cs 85,000,000 cs 83,000,000 cs 71,500,000 cs 70,000,000 cs Brand Ranking of Soft Drink (2011) The Continuing Evolution of ITO EN Brands Sales Breakdown

Coffee Beverages 6.9%

Japanese Tea Beverages 48.8% Black Tea Beverages 5.1%

Vegetable Beverages 12.9% Chinese Tea Beverages Fruit Beverages 4.7% 3.9%

Tea Leaves Water Others 8.8% 2.6% 6.3% Tully’s Coffee Japan

-Tully’s Coffee is a specialty coffee retailer founded in 1992 in Seattle, Washington, USA. First opening its Japanese store in 1997 in Ginza, Tokyo and Tully’s now operate over 400 shops in Japan.

500 449 450 Number of location 410 400 375 357 350 328 299 300 282

245 250

200 186

150 110 100 50 50 23 2 8 0 '9 9 / 3 '0 0 / 3 '0 1 / 3 '0 2 / 3 '0 3 / 3 '0 4 / 3 '0 5 / 3 '0 6 / 3 '0 7 / 3 '0 8 / 3 '0 9 / 3 '1 0 / 3 '1 1 / 3 '1 2 / 3 Product of Tully’s

Matcha Products

Tully’s offers the finest coffees available by sourcing only Arabica beans from the world’s best coffee-growing regions. Among other specialty coffee retailers, Tully’s was the first to roast the coffee beans in Japan to deliver the freshest coffee to the Japanese customers. In addition to coffee, Tully’s offers the unique Products- Macha Latte, Matcha Ice cream, etc-using ITO EN’s splendid Matcha Powder.

Coffee Business location

ITO EN (North America) INC. ITO EN Beverage (Shanghai), Ltd. Ningbo Shunyi Tea OKINAWA ITO EN, Ltd. Sales Office Mason Distributors, Inc. Products Co., Ltd.

Fujian New Oolong Head Office Drink Co., Ltd.

Vietnam Research Office Myanmar Research Office

ITO EN (USA) INC. ITO EN Asia Pacific Holdings Pte. Ltd.

ITO EN Pte. Ltd.

ITO EN AUSTRALIA PTY.LIMITED

200 domestic offices in Japan and 12 worldwide production, research and sales offices in North America, Australia, Singapore, Vietnam, Myanmar, and Taiwan with more than 5,000 employees .

Products in Australia

AUSTRALIAN GROWN UNSWEETENED TEA CAN OF UNSWEETENED VEGETABLE & GREEN TEA BAG TEA FRUIT JUICE

■AUSTRALIAN GROWN GREEN TEA LEAVES

GREEN TEA POWFER SWEET GREEN TEA POWFER