ANNUAL REPORT 2018 BUSINESS CORPORATE RESPONSIBILITY GOVERNANCE INVESTORS FINANCIALS
ABOUT THIS REPORT
Welcome to read HKScan’s Annual Report 2018!
HKScan’s Annual Report 2018 consists of a business overview, a corporate responsibility section, governance statements, information for investors and financial statements. If you are reading this report as a PDF, you can move between the differ- ent sections through an interactive navigation, which can be found at the header section of the report.
In accordance with the Finnish accounting legislation, we publish Non-Financial Reporting as a part of the Report by the Board of Directors.
The corporate responsibility (CR) report is compiled in line with the Global Reporting Initiative GRI standards (2016).
Stories From Farm to Fork This year, HKScan’s annual report highlights the people that bring our From Farm to Fork strategy to life.
In the first two sections of our report, you can find the stories of a producer, a nutrition expert, a veterinarian, a chef and one of our customers, each describing the role they play in helping HKScan lead the food value chain.
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TABLE OF CONTENTS
Environment 62 BUSINESS 4 Circular economy 63 HKScan in brief 4 Greenhouse gas (GHG) emissions 65 Key figures 5 Energy efficiency 67 Market areas 6 Water use and CEO’s review 8 waste water treatment 68 Business environment 11 Material efficiency and waste 69 8 Collaboration with stakeholders 12 Environmental work at farms 73 CEO’S REVIEW Strategy 16 HKScan’s way of creating value 18 Stories From Farm To Fork: CHEF 75 Stories From Farm To Fork: Reporting principles 78 PRODUCER 19 GRI index 80 Management approach 86 CORPORATE RESPONSIBILITY 22 Certified operations 2018 88 Corporate responsibility at HKScan 23 Highlights and challenges in 2018 25 Stories From Farm To Fork: Value chain 26 CUSTOMER 89 Organisation of the responsibility work 27 GOVERNANCE 92 HKScan’s values and operating Corporate governance statement 93 111 principles 28 Remuneration statement 101 Economic responsibility 29 Risk management 105 INVESTORS Group Leadeship Team 108 Stories From Farm To Fork: Board of Directors 110 HEALTH AND NUTRITION MANAGER 31 22 Social responsibility 34 31 INVESTORS 111 CORPORATE RESPONSIBILITY Responsible products 35 Stories From Employees 38 HKScan as an investment 112 Farm To Fork: Responsible and ethical sourcing 44 Shares and shareholders 113 HEALTH AND Farming community 47 NUTRITION Animal health and welfare 49 MANAGER Broiler production 52 FINANCIALS* 116 Pork meat production 54 Report of the Board of Directors 117 Beef production 56 Financial statements 131 Lamb meat production 58 Auditor’s report 186
Stories From Farm To Fork: 116 VETERINARIAN 59 FINANCIALS
* More detailed table of contents of Financial statements and a Report of the Board of Directors can be found on page 116
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HKSCAN IN BRIEF
HKScan is the leading Nordic food company with over a hundred years’ experience in responsible meat production and processing of high-class raw materials.
Our team of approximately 7 200 profes- home market comprises Finland, Sweden, sionals is committed to serving the world’s Denmark and the Baltics. We also export to most demanding consumers and making nearly 50 countries. their daily lives tastier. We are committed to high standards We sell, market and produce high-quality, of economic, social and environmental responsibly-produced pork, beef, poultry responsibility as well as animal health and and lamb products such as meals and cold welfare both in our strategy and opera- cuts. Our widely recognised iconic brands tions. Our offering comes with a promise include HK®, Scan®, Pärsons®, Rakvere®, of tasty food and Nordic purity, quality Kariniemen®, Rose® and Tallegg®. and responsibility. This promise covers the entire meat value chain and everyone We serve customers in the retail, food involved in the process – from farm to fork. service, industrial and export sectors. Our
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KEY FIGURES
2018 2017 NET SALES EBIT Net sales, EUR million 1 715.4 1 808.1 Operating profit/loss (EBIT), EUR million -49.5 -40.3 % of net sales -2.9 -2.2 Profit/loss before taxes, EUR million -58.3 -45.5 1 715.4EUR MILLION EUR -47.5MILLION (Comparable) % of net sales -3.4 -2.5 Return on capital employed (ROCE) before taxes, % -7.4 -6.3 Equity ratio, % 35.1 36.9 EQUITY RATIO EMPLOYEES Net gearing ratio, % 88.6 59.3 Gross investments, EUR million 41.0 125.5
35.1% 7 179AVERAGE
NET SALES OPERATING PROFIT/LOSS1) (EBIT) EQUITY RATIO NET DEBT EUR MILLION EUR MILLION % EUR MILLION
2 000 30 60 400 1 808 1 715 20 50 1 500 10 300 289 40 0 37 35 208 1 000 -10 30 200 -20 20 500 -30 -18 100 10 -40 0 -50 0 0 -47 14 15 16 17 18 14 15 16 17 18 14 15 16 17 18 14 15 16 17 18
1) Comparable
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MARKET AREAS
HKScan’s home market consists of Finland, Sweden, Denmark and the Baltics. We are headquartered in Turku, Finland.
HKScan has customers around the world from the US to New Zealand. Asia represents a significant growing market for us. Consumers in nearly 50 countries enjoy products made from our raw materials everywhere from homes and schools to workplace cafeterias and restaurants. HKScan home markets Production facilities Our production units are located around the Baltic region, which en- ables synergies and flexible utilisation of our production capacity. Sales offices We additionally have business operations in Shanghai, China and a Head office representative office in St. Petersburg, Russia. Joint venture
In February 2018, HKScan closed its own sales operations in the UK.
RUOTSISWEDEN FINLAND TANSKADENMARK BALTIABALTICS LIIKEVAIHTONET SALES 682.1 EUR682,1 MILLION MEUR NET SALES 721.9 EUR MILLION LIIKEVAIHTO NET SALES 149.3 EUR149,3 MILLION MEUR LIIKEVAIHTONET SALES 162.1 EUR162,1 MILLION MEUR LIIKEVOITTO* OPERATING PROFIT* 8.9 EUR8,9 MILLION MEUR OPERATING PROFIT* -36.1 EUR MILLION OPERATINGLIIKEVOITTO* PROFIT* -5.9 EUR -5,9 MILLION MEUR LIIKEVOITTO*OPERATING PROFIT* -0.7 EUR-0,7 MILLION MEUR HENKILÖSTÖ PERSONNEL 2 123 PERSONNEL 2 883 PERSONNEL HENKILÖSTÖ 636 HENKILÖSTÖ PERSONNEL 1 538
ELÄINLAJIMEAT TYPE MEAT TYPE MEATELÄINLAJI TYPE ELÄINLAJIMEAT TYPE
* Comparable
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NET SALES IN 2018 PERSONNEL IN 2018 BY MARKET AREA BY MARKET AREA EUR MILLION AVERAGE NUMBER 1 000 3 000
800 2 500 2 000 600 1 500 400 1 000
200 500
0 0
682.1 Sweden 2 123 Sweden 721.9 Finland 2 883 Finland 149.3 Denmark 636 Denmark 162.1 Baltics 1 538 Baltics 1 715.4 Total 7 179 Total
OPERATING PROFIT IN 2018 BY MARKET AREA1) EUR MILLION 10
0
-10
-20
-30
-40
8.9 Sweden -36.1 Finland -5.9 Denmark -0.7 Baltics -47.5 Total 1) Comparable
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CEO’S REVIEW
In 2018, consumer confidence in their own economy remained strong in HKScan’s home markets. Interest in food and cooking has been gaining momentum for several years now. Favourable development in the meat market continued during the past year. Even though consumption growth slowed in some product categories, demand increased strongly in others, e.g. in poultry and meals products.
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HKScan’s 2018 result was weak. The improvement programme were not yet improvement target set for the company’s Group’s net sales and operating profit visible in the 2018 results. “We are updating profitability. That is why resolute actions decreased. The main reasons for the HKScan’s strategy are needed to correct the negative decrease in net sales included the weak- development. As a part of our annual ening of the Swedish krona, the Rauma FROM FARM TO FORK STRATEGY TO BE and re-defining strategy process, we are updating poultry unit’s ramp-up challenges and the UPDATED our strategic focus HKScan’s strategy and re-defining our decreased sales in red meat in Sweden HKScan’s From Farm to Fork strategy areas. The work will strategic focus areas. The strategy work is and Finland. In Denmark, net sales in- provides a relevant framework for our currently ongoing and will continue during creased slightly from the previous year as operations. It also emphasises our position continue during the the first half of 2019. a result of higher export volumes. A small as a responsible and sustainability-focused first half of 2019.” increase in net sales was recorded also in actor. We believe that good comes from the Baltics. good, and that’s why quality and responsi- EXPORTS TO CHINA STARTED AND bility throughout the entire food chain is a INVESTMENTS IN GROWING POULTRY Operating profit decreased in all our other prerequisite for success. AND MEAL PRODUCT GROUPS market areas, with the exception of Swe- CONTINUED den. The decrease is especially attributed For the profitability of all players in the The long-term work to develop the quality to the ramp-up costs of the Rauma poultry chain, active management of the food and responsibility of the entire food chain unit, the increase in production costs chain at the strategic and operative level was rewarded, as exports of pork meat related to the commissioning, material loss is essential. Creating demand for our from Finnish family farms to China com- and lost sales. Stabilising the Rauma unit’s products, matching raw material amounts menced at our Forssa unit in April. We also production operations and achieving the purchased via our own animal sourcing to established a joint venture in China. The targeted efficiency, as well as commercial- market demand, active management of goal is to commercialise, sell and market ly strengthening the poultry operations raw material balance, and demand-driven Finnish premium quality pork products in are at the core of our efforts. We will also productisation of raw material, market- the Chinese market. strengthen the sector expertise needed for ing and sales is a multivariate game like this work. no other. This is why I firmly believe that Commissioning of the new Rauma poultry special expertise in the meat industry and unit has been challenging and has weak- The Group-wide efficiency improvement strengthening it are essential prerequisites ened the company’s result both in 2017 programme was further specified in July for the improvement of HKScan’s profita- and 2018. Despite the challenges, the 2018. The programme targets annual bility. production of poultry products in Finland savings of EUR 40 million from year 2020 was centralised to Rauma during the first and beyond. The effects of the efficiency Unfortunately, the implementation of half of the year, and the Eura unit was HKScan’s strategy has not generated the closed. During the second half of the year,
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we succeeded in improving the Rauma Our goal is also to strengthen our capital of natural resources, and advancing social our environmental footprint by 2030. Our poultry unit’s delivery capability, but chal- structure. Once we have these basic issues responsibility throughout the value chain. targets include reducing greenhouse gas lenges continued to significantly burden in order, we can start shifting our focus emissions by 90 per cent compared to the result. There is still plenty of work to be towards actions targeting renewal. In this report, we have described our stra- the 2014 level. We will reduce our energy done in order to reach the targeted level tegic corporate responsibility focus areas consumption by 20 per cent compared to of operational efficiency. However, the Ka- To ensure our focus on our customers and and the material CR themes that we regard the 2016 level and water consumption by riniemen® brand and its high appreciation consumers, we will put stronger emphasis as holding key importance to our business. 25 per cent compared to 2018. among consumers gives HKScan a solid on market area-level management of our Also the goals and achievements related foundation for restoring the company’s value chain and product portfolio as well to these topics and the 2018 highlights We also defined measures to reach our strong position in the poultry market, as as on market area-specific operational and challenges have been reported as part responsibility targets. We will also engage production efficiency and supply reliabil- management. However, we will maintain of the Annual Report. in closer dialogue with our stakeholders ity are currently developing in the right the Group-level synergies that we can and will further increase the transparency direction. achieve through good collaboration with Promoting sustainability both national- of our operations. the markets. Our aim is to operate dynam- ly and locally is important because our One of our strategic goals is to strengthen ically and efficiently, closer to our custom- business has a significant impact on the our position in the attractive and growing ers. national economies of the countries where FOOD JOY IN 2019 meals business. High-quality, convenience we operate. We create value by, e.g., I want to warmly thank our personnel, meals and meal components are becom- HKScan has several significant strengths providing jobs and a marketing channel shareholders and producers, as well as ing increasingly popular. We are currently supporting our profitability improvement for our producers. At the same time, we consumers, customers and partners for the investing in boosting our meals production efforts. We have skilled personnel, strong support employment in rural areas. Our good collaboration during 2018. capacity in Rakvere, Estonia, and the work consumer brands and a broad selection business partners, including customers advanced as planned during the year. of excellent products. I firmly believe that and suppliers, benefit from us the most We at HKScan strive to be worthy of the our products will continue to be part of the when the collaboration is long-term and in continued trust of consumers, our cus- healthy and well-balanced diet of consum- line with principles of sustainable devel- tomers, and all our collaboration partners. IMPROVING OUR PROFITABILITY IS ers, and that together with our personnel opment. HKScan can produce long-term We want to remedy HKScan’s financial OUR NUMBER ONE GOAL we will succeed in building a competitive added value for its stakeholders only if situation and strengthen the company’s During the year ahead, our goal is to im- advantage in the Nordic home markets it is on financially sound footing. That is position as one of the key food-industry prove the company’s cash flow and profit- and in international markets. why stabilising our financial situation in companies that rewards its shareholders. ability in the short term. This is how we will the near future is the most significant act We do this work with a big heart so that we create the prerequisites to make HKScan of responsibility that has big significance can continue sharing the joy of food that is a key food-industry player that rewards WE WILL DECREASE OUR throughout the food chain. made possible by our uniquely pure and its shareholders. We will strengthen our ENVIRONMENTAL FOOTPRINT domestic food production. foundation that is based on meat industry Embracing corporate responsibility is During the past year we further defined expertise and we will focus more sharply a cornerstone of HKScan’s strategy. As the Group’s shared responsibility targets Tero Hemmilä on effective management of the value a leading food company, HKScan plays stretching to 2030. In addition to sound chain. This requires more active manage- an important role in mitigating climate finances, one of our key corporate respon- CEO ment of all parts of the long value chain. change, promoting the responsible use sibility targets is to significantly reduce HKScan
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BUSINESS ENVIRONMENT
We listen to stakeholders and strive to gain forward-thinking market insights to understand today’s and tomorrow’s business environment.
Through close co-operation with our cus- CONTEXTUAL DRIVERS tomers, suppliers and other stakeholders, By contextual drivers we mean contextual such as research institutes, we can antic- shifts, such as climate change, pressure on ipate emerging consumer trends as well global resources, state of the world econ- as sector trends related to our customers’ omy, digital innovation and demographic businesses in retail, the food industry and changes, that are impacting consumers’ food services. lives. In general, consumers cannot control these drivers. They are forces and factors THEMES SECTOR TRENDS The world is dynamic and both consumer that also have a direct impact on sector HKScan has recognised five overarching Sector trends are a result of how consumer trends and sector trends evolve over time trends, e.g. through legislation and regula- themes that are so powerful that they have trends are manifested in different aspects based on so-called contextual drivers and tion, digital development etc. the potential to change the way consum- of consumers’ lives, e.g. in the food and powerful themes that can also be called ers think and live. They can also be called drink industry, in beauty, health, leisure etc. megatrends. These themes have the Contextual drivers can be divided into four megatrends. These themes are: Pressured potential to change the consumer’s way of groups: How we live, The global world, lifestyles, Health consciousness, Self-ful- thinking and acting. Urbanism and Environment, and Digital filment, Food experiences, and Eco & Revolution. Sustainability. HKScan has invested time and resources in gaining a deep understanding on the most These drivers as well as consumer trends relevant drivers, themes and trends im- and economic cycles have a direct and CONSUMER TRENDS pacting our business. As a result, we have indirect impact both on our own business Consumer trends are quantitatively proven developed a tool summarising the factors and that of our customers. and they define a consumer need, attitude that we take into account in innovation and or behaviour. As described above, they de- R&D as well as in product and business rive both from contextual drivers and from development. the identified themes.
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COLLABORATION WITH STAKEHOLDERS
HKScan aims to actively engage in transparent stakeholder collaboration in all its operations. Open dialogue ensures that we are constantly aware of our stakeholders’ expectations and that we also develop our own business operations in a dynamic way.
HKScan’s key stakeholder groups were Various channels of interaction include analysed and revisited in conjunction face to face meetings and country-specific with the renewal of the corporate brand consumer services, through which con- in 2014. The company defined the key sumers can contact us by phone, email or stakeholder groups to be consumers, cus- social media. HKScan also gains valuable tomers, producers, personnel, sharehold- insights through customer satisfaction ers, investors and financiers, business surveys and brand reputation surveys. We partners, authorities, media and opinion additionally have an internal whistleblow- leaders. These stakeholder groups were ing channel through which both internal officially recognised and approved by the and external respondents can report any management team and Board of Directors. potentially irregular conduct and violations of the Code of Conduct. HKScan has well-established practices for conducting dialogue with its stakeholders, HKScan’s long-standing cooperation with making it easy for representatives of vari- its key stakeholders has provided the com- ous groups to pose questions, make pro- pany with deeper insight into the compa- posals, and give our company feedback. ny’s key corporate responsibility themes.
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These themes are also present in our daily hosts in retail stores, meeting consumers of chicken breast sold in Salling Group’s long-term business relationships based on interaction with stakeholders. Examples of and sharing information about Christ- stores, one Danish krone was donated to agreements, advisory and other services our cooperation with various stakeholder mas hams and other products. In 2018, a national charity campaign, supporting for producers that support continuity of groups in 2018 are presented below. there were over 160 HKScan employees vulnerable girls around the world. meat production). working in Swedish retail stores during the week before Christmas. • Also in Denmark, there was the first one- Examples of interaction with producers CONSUMERS day Factory Outlet sales campaign at two • Regular producer letters targeted to pro- Consumers are one of HKScan’s most • HKScan continued its cooperation with of our warehouses. Through a targeted ducers in Finland and Sweden important stakeholder groups. Their needs the Finnish Olympic Committee in Chil- campaign on social media and in local and expectations strongly affect the devel- dren’s Movement campaign to support newspapers, consumers were invited to • Participation in “Feed Market Place” for opment of our offering. Important sus- physical activity and sport clubs for chil- the events. The outlet was a great success producers to ensure feed supply in hot tainability themes for consumers include dren. Read more (in Finnish) and the turnout of consumers exceeded and dry summer. The organiser was “MTK” (among others) product safety and quality, the expectations. (Central Union of Agricultural Produc- nutritional and health aspects, sustainabil- ers and Forest Owners). Read more (in ity and transparency of operations, animal CUSTOMERS • In Finland, HKScan arranged a customer Finnish) welfare and social responsibility (e.g. HKScan’s customers include retailers and seminar called “ForkBites”. The semi- employees’ working conditions). operators in the hotel, restaurant and ca- nar was targeted at the HoReCa sector • The best producers of Finland and Swe- tering sector, as well as the food industry, customers and it offered insights and den in 2018 were selected and rewarded. Examples of interaction with consumers mainly in the Nordic countries, Central information related to relevant trends Read more in section on Farming commu- • HKScan arranged dinners on a farm for Europe and Asia. Close cooperation, trend and drivers as well as HKScan’s view on nity consumers in Sweden and Finland. The scouting and sounding as well as infor- innovation work. guests had an opportunity to learn about mation sharing and joint development --Broiler producers: Jouni Tuomola Oy, farm operations in practice and see ani- projects are important for HKScan and its Finland mals in their natural environments. customers alike. Important sustainability PRODUCERS themes for customers include product The good availability and high quality of --Beef producers: Antti ja Helena Soranta, • Finnish students were given an innovation safety and quality, nutritional and health HKScan’s products depend to a great ex- Finland. Johan Paulsson and Hanna Tor- challenge to be solved in 24 hours at an aspects, sustainability and transparency of tent on smoothly running cooperation with gander, Sweden innovation event called Innovate or Die. operations, animal welfare, and social and meat producers. Producers play a key role HKScan was one of the participants of economic responsibility. in ensuring animal welfare and product --Pork producers: Hanna Santakangas- the event and the challenge was targeted safety. HKScan offers its producers a stable Eskola and Pekka Eskola, Finland. Sven towards young adults. Examples of interaction with customers market channel, thereby securing their Olof and Ulrika Carlsson, Sweden • In Denmark, HKScan launched a chari- continuous business operations. Important • All HKScan employees in Sweden were ty campaign together with its business sustainability themes for producers include --Lamb producers: Jonas and Sandra given an opportunity to act as Christmas partner Salling Group. For each package economic responsibility (e.g. fair pricing, Ekeblad, Sweden
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-- Animal transport partner: Kils Djurtrans- our employees in each country. In addi- offer opportunities to further develop ship, provide environmental services and porter AB, Sweden tion to the statutory agenda, the new EWC operations of all collaboration parties. Sus- improve co-operation between compa- agreement was also finalised. tainability themes of interest for HKScan’s nies, education and research. Read more --Environmental award: Broiler producer partners vary a lot and depend on their (in Finnish) Jussi Oittinen, Finland, Pork and plant • For the second year, HKScan organised a role and relationship with the company. producers Johan Thuresson och Martin family day for its Estonian employees and Examples of the interest areas include • In Sweden, HKScan participated in the Andersson, Sweden their families. This year the event brought economic responsibility (i.e. profitability Haga Initiative, a network of companies together a record number of participants and position of HKScan as an important working together to reduce greenhouse • Producer events and seminars were or- – 1 300 people from our production units, employer), social responsibility (i.e. public gas emissions from the business sector. ganised at all HKScan’s home markets. offices, feed factory, poultry and pig farms. health and nutrition, occupational health The network seeks to address the climate and safety, and environmental aspects). issue by showing that corporate climate strategies create business advantages and PERSONNEL SHAREHOLDERS, INVESTORS, Examples of interaction with partners improve profitability. Employees’ input, expertise and engage- FINANCIERS • An initiative called “Branschråd Livsme- ment are essential for HKScan’s success. Shareholders, investors and financiers en- del” in Sweden started by the “Swedish • “Social supermarket” project in Sweden: Employee engagement is being sup- sure the continuity of HKScan’s operations. Public Employment Service” together with HKScan is part of the initiative to lower ported by, for example, investments in They expect the company to create added the “Swedish Meat Industry Association” food waste. wellbeing and safety, competence devel- value and to generate returns through div- and the Community of Skaraborg. The opment, consistent ways of working and idends and share performance. Important aim of this initiative is to find solutions • The Swedish Soy Dialogue is a board, a by actions to strengthen corporate culture. sustainability themes for shareholders, to secure a long-term resource pool of voluntary network in Sweden that includes Engagement is also strongly influenced by investors and financiers include profitabil- slaughters and deboners. HKScan is one branch organisations, the feed industry, the company’s overall performance in all ity, returns, and continuity of responsible of the companies that participated in the food producers and store chains. The areas of corporate responsibility and lead- business operations. This stakeholder council. participants have signed an agreement ership practices. Examples of important group also has high interest in the com- with the target to guarantee that the soy sustainability themes for personnel include pany’s overall performance in all areas of • Seminars organised in Sweden in coop- used for production of food in Sweden is continuity of employment, fair salaries, ap- corporate responsibility. eration with Swedish Retail Association, produced in a socially and environmental- preciation of work, fair treatment, personal Swedish Food Federation and “Gård och ly responsible way. development opportunities, and safety Examples of interaction with Djurhälsan” (Farm and Animal Health), as and wellbeing at work. shareholders, investors and financiers well as similar initiatives at all HKScan’s • In Finland, HKScan, together with other • Annual General Meeting home markets. companies, has pledged to use only Examples of interaction with personnel • Meetings with investors and financiers responsibly produced soy in collaboration • European Work Council (EWC) meetings • Cooperation project with “Satafood” or- with WWF Finland. All the signatories were held in Stockholm, Sweden in May PARTNERS ganisation to develop animal welfare and are committed to ensuring that the soy 2018 and in Jelgava, Latvia in November Long-standing relationships with subcon- broiler production competitiveness in Fin- used throughout their production chain 2018. The personnel was represented by tractors, suppliers, research institutes, edu- land. Satafood is a cooperation network will be responsibly produced by 2020. the representatives who are selected by cational institutions and local communities with a goal to develop food entrepreneur- For HKScan Finland, the commitment has been adhered to since 2017.
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• HKScan cooperates with research • In all its home markets, HKScan co- Examples of interaction with media and the interest of food industry employers, institutes and participates in projects to operated with the authorities to receive opinion leaders organisations specialising in animal health further develop product safety. In Sweden, new export permissions. • HKScan cooperates with the media in and welfare and groups advocating the HKScan is cooperating continuously with connection to the launch of important interests of agricultural producers. HKScan the Danish Meat Research Institute (DRMI) • HKScan’s contract farms, slaughterhouses company news related to, for example, is also a member of the European Meat and Swedish University of Agricultural and production plants continued their investments, other news of strategic oper- Network. Sciences. In Finland, HKScan cooperates daily cooperation related to food quality ations and important product launches. with University of Helsinki and Natural and safety. In Estonia, HKScan collaborates actively Resources Institute Finland (Luke). • In Sweden, HKScan participated in with the Estonian Food Industry organisa- • Work was carried out to prevent the Almedalen week. The annual one-week tion and its members. Annual actions have • In 2018, HKScan Denmark intensified spread of African Swine Fever in Estonia, event is organised in Gotland, focusing been taken to inform consumers about dialogue with producers in Denmark. On Finland and Sweden. on political and social topics. The event is pork meat, its nutritional values, as well as top of the annual producers’ day, the pro- organised by the Swedish parliamentary about different cuttings and related cook- ducers were invited to informal Christmas • Work was carried out to prevent the groups. Read more (in Swedish) ing tips. The participants have engaged get-togethers in the production units. spread of avian flu in Denmark, Finland consumers e.g. via media and social media Nearly all producers in Denmark partici- and Sweden. • In Sweden, HKScan participated in the activities. pated in the events. Haga Initiative, which is a network of com- panies working together to reduce green- Read more in our Story Kitchen articles fea- MEDIA AND OPINION LEADERS house gas emissions from the business turing HKScan’s stakeholder dialogue: AUTHORITIES The media, political actors, interest groups sector. The network seeks to address the Close cooperation with state adminis- and non-governmental organisations have climate issue by showing that corporate • Students to solve future challenges in tration and the local authorities ensures a significant impact on the company’s pre- climate strategies create business advan- innovation hackathon uninterrupted operations and compliance requisites to run its business in a targeted tages and improve profitability. • Ten tips how to make sustainable New with statutory requirements for HKScan. way as they convey information about the Year’s resolutions Important sustainability themes for au- company and its activities to the other • In Finland, HKScan participated in • The source of collagen - body’s own thorities include economic responsibility, stakeholder groups. They may also have SuomiAreena in cooperation with the superfood public health and nutrition, animal health a strong impact on the reputation of the Finnish Food and Drink Industries’ • Five good reasons to eat domestic food and welfare, product quality and safety, company and the entire industry. Open, Federation. • Uncompromising artisan expertise results environmental aspects, and participation clear, fact-based and truthful communi- a winning sausage in the preparation of laws and regulations. cation is a prerequisite for cooperation. All sustainability themes are of interest for MEMBERSHIP IN INDUSTRY Examples of interaction with authorities media and opinion leaders. Their interests ORGANISATIONS AND ADVOCACY • The company participated actively in vary based on their own role and relation- GROUPS preparation of laws and regulations by ship with HKScan. HKScan participates actively in key industry commenting on the proposals of laws that organisations and advocacy groups within relate to HKScan’s business and opera- its home markets (i.e. in Sweden, Finland, tions. Denmark and Estonia). These include trade and labour organisations that represent
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STRATEGY
HKScan’s strategy is to focus on the consumer by leading the food value chain from farm to fork. HKScan’s strategy will be updated during the first half of the year 2019. As part of the process the Group’s strategic focus areas will also be re- defined.
The From Farm to Fork strategy focuses on By stressing high-quality and sustainability, active food value chain leadership, with the we can build a differentiating edge for capability for renewal. We have empha- both Nordic and international markets. sised innovation, cost competitiveness MISSION and sustainability, with a strong focus on VISION consumers. MISSION HKScan’s mission is to make daily life PLAYING FIELD HKScan’s strategic choices have empha- tastier for consumers and customers – both CATEGORIES AND BRANDS MARKETS AND CHANNELS sised the Group’s position as a socially today and tomorrow. As a leading Nordic and environmentally responsible, as well food company, active on multiple mar- COMPETITIVE EDGE as sustainability focused member of the kets, we impact on many people’s every- FROM FARM TO FORK Nordic societies. day lives. We have deep insight into our consumers’ needs and we provide them MUST-WIN BATTLES with an extensive offering of tasty products FOCUS ON MEAT SUSTAINABILITY AND QUALITY OFFER both for daily dining and special occa- LEADERSHIP IN POULTRY CONTINUE GROWING MEALS BUSINESS GROWTH OPPORTUNITIES sions. ‘Making life tastier’ not only means COOPERATE WITH OUR FARMING COMMUNITY We see opportunities for growth. There are offering great flavour, but also giving con- DRIVE EFFICIENCY AND COST COMPETITIVENESS several consumer trends supporting the sumer peace of mind: when they choose growing demand for sustainably produced HKScan, they can be confident they are ONE HKSCAN high-quality food. We are confident that by making a responsible choice. creating innovative products and concepts VALUES that appeal to consumers, we can strength- INSPIRE LEAD CARE en our brands and drive category growth.
HKSCAN ANNUAL REPORT 2018 16 BUSINESS CORPORATE RESPONSIBILITY GOVERNANCE INVESTORS FINANCIALS
VISION OUR VALUES Our vision is to serve the most demanding Our strategic focus areas are fork in the world. the following:
Over 100 years of experience give us the • Focus on meat skills needed to take responsibility at every • Leadership in poultry step of our value chain – from farm to fork. • Continue growing meals business We’re committed to being the world’s • Cooperate with our farming community best, both in animal care and in reducing • Drive efficiency and cost- our environmental impact. We take the competitiveness wellbeing of our communities and people seriously. We see our Nordic heritage as INSPIRE LEAD CARE both a point of pride – and our key asset. VALUES • We are proud of what we do • We make things happen as • We create an environment of Our common values - Inspire, Lead and “From farm to fork”. one team and act according safety, trust and respect. We encourage each other and to our priorities. We address issues without We believe that meat – in the right amount Care - guide us in all our everyday actions strive to achieve our targets. delay and follow through. and from the right farms – is a valuable part and interactions, whether between fellow • We are accountable for our of a happy and healthy life. This inspires HKScan team members or external part- • We learn from our consumers actions and commitments. • We keep our promises and and we ensure that they ensure quality in everything us daily to offer consumers the food they ners and other stakeholders. continue to enjoy the food we do - from farm to fork love. Looking ahead to our next 100 years, they love. we are ready to serve the world’s most demanding fork. LONG-TERM FINANCIAL TARGETS HKScan’s long-term financial targets remain unchanged: STRATEGIC FOCUS AREAS We aim to expand our playing field to • Operating profit (EBIT): reach a leading market position and pres- over 4 per cent of net sales ence in key sales channels in our Nordic • Return on capital employed (ROCE): home markets and develop international over 12 per cent growth avenues with a focus on Asia. • Net gearing: under 100 per cent • Dividends: over 30 per cent of net profit. Our core business is meat and meals. We will be present in all price segments.
HKSCAN ANNUAL REPORT 2018 17 BUSINESS CORPORATE RESPONSIBILITY GOVERNANCE INVESTORS FINANCIALS
HKSCAN S WAY OF C EATING VALUE HKSCAN’S WAY OF CREATING VALUE ESOU CES BUSINESS MODEL VALUE AND IMPACTS
Personnel Customers and consumers emplo ee F la S e e al a e a re po bl pro e oo MISSION We e able o mer a omer o l e a er De mar ola a Bal pro o e a e po e mpa o O er ea o al emplo ee l e bo o a a omorro r o a p bl eal