Guide Advertising Overview

OVERVIEW

Guide Advertising

TiVo has a long track record of driving linear and VOD viewership for your entertainment campaigns. With millions of viewers and billions of ad impressions in the interactive program guide, we can help you reach an audience of receptive viewers.

A RECEPTIVE AUDIENCE

Consumers now spend more time looking for something to watch, and our advertising is uniquely positioned to reach viewers as they make their 69 percent of entertainment choices. Our research demonstrates households access the guide daily with TiVo ads drive TV tune-in and VOD viewership. % 69 an average of 23 visits totaling 15 Engaging Ad Units minutes a day.† We target viewers who are accessible and ready to act. Our interactive banner ads in set-top box guides and smart TV user interfaces drive viewers to video content, helping to increase viewership and retain audience loyalty. For Automated Lift Analysis & Reporting entertainment brands, it’s native advertising at its best. With our robust analytics capabilities, we deliver detailed campaign performance reports to help you measure and End-to-End Campaign Management achieve success. TiVo taps one of the largest samples of TiVo simpliﬁes campaign management. Our solutions and return-path data from set-top boxes and census-level capabilities unify planning, buying, scheduling, reporting and information from digital devices to provide performance analysis. and campaign diagnostics that drive results.

Ideal Placement Advanced Capabilities Interactive display ads can appear as content choices in the TiVo provides multiple opportunities to reach audiences program guides and on smart TV interfaces, leading viewers when they are in “search and discover mode” – browsing to desired content. entertainment listings in the interactive guides or navigating menus and apps in smart TV interfaces where they notice and act on brand messages.

† Proprietary TiVo Guide Campaign Ad Insights, Q1 2018 in aggregate HOW WE CAN SUPPORT YOUR GOALS

• Optimal placement in the interactive program guide • End-to-end campaign management and analytics and smart TV interfaces • Creative continuity and consistent ad messaging • The ability to reach receptive consumers when they across platforms are making entertainment choices • Proof of performance, campaign diagnostics and • Reach 10+ million U.S. households and smart TV insights through return-path data devices, 200+ service providers and the TiVo platform

ACTIONABLE PLACEMENTS DRIVING DIRECTLY TO YOUR CONTENT

Watch Now Remind/Record VOD/Catch-Up Lead to Video Tune Direct to Network Ad Info Screen With DVR Banner Direct-to-Video Banner to Trailer Programming Functionality Content

Note: Capabilities vary by platform.