expohabitation.ca From February 7 to 10, 2019 - OLYMPIC STADIUM
Open the door to great ideas!
2019 POST SHOW REPORT Open the door to great ideas!
VISITOR PROFILE
> 73 % have only visited the > 89 % are home owners > 91 % have a project in mind Montreal HomeExpo in the and the average age or hope to get ideas for a new project. last 6 months! is 45.
INTENSIVE MEDIA CAMPAIGN FROM JANUARY 14 TO FEBRUARY 10, 2019
TV RADIO > 30-sec. spots on conventional and specialty > 30-sec. spots from January 28 to channels from January 28 to February 10, 2019. February 10, 2019.
83% during prime time French campaign: 3 “Météo en direct” sequences Rythme FM, Rouge FM, Energie, at Salut Bonjour on February 7, 2019 96.9 CKoi, 98.5 FM English campaign: Virgin, CHOM, CJAD, the beat
> 98.5 FM JC Perreault Contest
expohabitation.ca Open the door to great ideas!
Publications in le Journal de Montréal, Cahier Casa, 24H MEDIA COVERAGE
> Reach: 1 042 000 > 1 press release was sent on > 9 194 000 impressions January 2019 > Frequency: 4.51x > 24 reports made with a range over 14 731 800 impressions Publications in magazines : 7 Jours, La semaine, Reno & Decor, Proprio, CondoLiaison
WEB LA PRESSE+
Campaign conducted from January to > ½ screen inserted in the section “Actualités” February 2018. and “Maison”
45.6K+ clics 4 publications more than 16.1 millions impressions. 1,374,243 impressions delivered > Video : Youtube, Tou.Tv 0,35 % web visits on impression > Native : Amnet, Oath > Display : Le réseau de Google, Amnet, Météo Média > SEM generate: 90% of new subscribers 56 585 impressions
expohabitation.ca Open the door to great ideas!
SHOW COMMUNICATION TOOLS SOCIAL NETWORKS
> The Show Newsletters Reach: 475 764 9 newsletters between December 2018 and Engagement rate: 3,21 % February 2019 sent to more than Involved users: 13 389 15,656 subscribers!
% > Facebook Average opening rate: 34 Increase of % subscribers % 9 Average click rate: 6 Campaign 2 for 1 Nearly 18,000 subscribers, % increase of 12 visits from the 2-for-1 promo to 4 100 Facebook page
> The Show web site > Twitter Between December 1st, 2018 and February Increase of % subscribers 10th, 2019 2,3
More than pages viewed 283 004 > Instagram Increase of % subscribers More than unique visitors 89 426 50,7
More than sessions 125 690
pages viewed per session 2-3
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