Agency Benchmark Report June 2016 Edition
2E5L41DERS REAL ESTATE NOWRA 2541
1300 734 318 www.corelogic.com.au Agency Benchmark Report ELDERS REAL ESTATE NOWRA June 2016 Edition
Sales and Listings Overview
Sales and Listings are the two clearest ways to measure a real estate agencies performance in a market place.
The number of new listings in the most current period gives you an indication of up to date market activity. Are you effectively prospecting to this area to have a share of these new listings to market?
Estimated Quarterly Market Commission is calculated on the last quarter of sales volumes multiplied by an average market commission percentage of 2.5. This gives an indication of what the whole market can deliv- er in terms of sales income to a businesses in the area.
The tables list the top 10 agencies for sales and listings for the most recent period. How are you positioned comparing the two tables?
BANGALEE BOMADERRY NORTH NOWRA NOWRA SOUTH NOWRA WEST NOWRA BOMADERRY
BANGALEE NORTH NOWRA
NOWRA
WEST NOWRA
SOUTH NOWRA
Estimated Annual Market Commission Market # New Listings $6.4M 936
Top Agencies by # Sales - 12mths (Apr15 to Mar16) Top Agencies by # New Listings - 12mths (Jun15 to May16)
Prior Current Prior Current
1 RAY WHITE NOWRA 19.1% 19.0% 1 INTEGRITY REAL ESTATE NOWRA 26.2% 21.6% 2 INTEGRITY REAL ESTATE NOWRA 10.2% 13.0% 2 INTEGRITY REAL ESTATE 19.5% 20.5% 3 RAINE & HORNE NOWRA 14.7% 12.6% 3 RAY WHITE NOWRA 17.7% 17.6% 4 INTEGRITY REAL ESTATE 17.3% 11.0% 4 FIRST NATIONAL NOWRA 7.1% 11.0% 5 FIRST NATIONAL NOWRA 9.6% 9.4% 5 RAINE & HORNE NOWRA 14.4% 8.9% 6 PROFESSIONALS CLYDE POULTON & ASSOC NOWRA 4.9% 5.8% 6 PROFESSIONALS CLYDE POULTON & ASSOC NOWRA 5.6% 5.3% 7 GAYNOR PETERS PROPERTY BOMADERRY 0.2% 2.7% 7 GAYNOR PETERS PROPERTY BOMADERRY 0.6% 3.1% 8 RAY WHITE 0.5% 1.3% 8 ELDERS HUSKISSON 0.5% 1.5% 9 ELDERS HUSKISSON 0.2% 1.1% 9 RAY WHITE JERVIS BAY VINCENTIA 0.1% 1.3% 10 RAINE & HORNE BERRY 0.2% 1.1% 10 WISEBERRY JERVIS BAY 0.1% 1.2%
AGENCY NAME WITHHELD* 16.2% 17.3%
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Market Opportunity Top 3 competitors
The following Market Opportunity chart shows the top postcodes based on your sales in the last 12 months. We are then showing the top 3 competitor agencies who have sold in that postcode for you to understand your market reach vs your competitors and your market opportunity in surrounding areas.
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Property Management Overview
A rent roll can be a great asset to a real estate business, offering recurring income and a source of leads for your sales team.
The rental listings by month indicate the time of year when rental listings are highest in your market. Consider this seasonality when planning growth campaigns and for anticipating busy periods.
The market figures indicate the potential for your rent roll growth. How many dwellings are rented in your area and how many are on your books? When rental properties sell, this is an opportunity to engage with the owner. Are you capitalising on this opportunity?
How are you performing against your competitors? Rental listings by agency can give you some insight where you sit in your market.
Market Rental Listings by Time of Year
25% Peak market Total Dwellings in July 10,240
20% Total Rented Dwellings
s 3,637 g n i t 15% s i L
l a t n e
R Percent of Dwellings Rented
f o 10% % 36%
5% 12mth Rental Listings 1,417
0% l t r r r r i h y y y y e r l s r r e e e e c a n p u r u a a b b b b u J a M g A u u o
J Annual Rental Turnover r m m m t u n M c b e e e a A t v c e J O p o e F
e 39% N D S
Your Rentals Rank Annual Rent Roll Market Value $4.46M NA # Rentals * Median Asking Rent * 7.5% fees
% of Market Rental Listings by Segment Top Agencies by # Rental Listings - 12mths (Jun15 to May16)
Prior Current
House Unit 1 INTEGRITY REAL ESTATE NOWRA 21.1% 10.0% 1 Bath 2-3 Bath 4+ Bath 1 Bath 2-3 Bath 4+ Bath 2 RAY WHITE NOWRA 4.6% 5.5% 3 INTEGRITY REAL ESTATE 6.5% 4.6% 1-2 Bed 18.4% 0.5% 13.47% 0.06% 4 INTEGRITY REAL ESTATE NOWRA NOWRA 3.9% 5 FIRST NATIONAL NOWRA 6.5% 3.8% 6 JUST RENTAL SHOALHAVEN 3.0% 2.8% 3-4 Bed 39.8% 23.9% 0.78% 1.02% 7 ELDERS HUSKISSON 0.1% 2.7% 8 RAINE & HORNE NOWRA 4.6% 2.4% 5+ Bed 0.2% 1.7% 0.1% 9 PROFESSIONALS CLYDE POULTON & ASSO.. 2.0% 2.2% 10 ELDERS SHOALHAVEN HEADS 0.7%
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Reference and Top Salespeople
The following map displays your agency sales. Look for pockets of activity where you are and are not active. Are there streets with recent sales where some prospecting might yield results?
The list of top agents is provided for insight into the people operating in your market. The list comes from agents who have been identified against sales, and may not be complete (see the match rate graph with percentage of sales matched to an agent). Perhaps you will identify new players to your market who are making a splash?
Contact CoreLogic RP Data recent sales team to find out how you can improve the matching of your agency sales. http://www.corelogic.com.au/recentsales/submit-sales.html, [email protected] or 1300 734 318.
Your Sales Map - 12mths (Apr15 to Mar16)
BANGALEE BOMADERRY
NORTH NOWRA
NOWRA
WEST NOWRA
SOUTH NOWRA
Top Selling Agents by Number and Sales Totals
12mths (Apr14 to Mar15) 12mths (Apr15 to Mar16) 1 RAINE & HORNE NOWRA 91 / $30,031K 84 / $31,315K 2 INTEGRITY REAL ESTATE NOWRA 47 / $15,846K 82 / $30,629K 3 INTEGRITY REAL ESTATE 112 / $35,015K 75 / $24,822K 4 FIRST NATIONAL NOWRA 57 / $19,413K 63 / $23,178K 5 RAY WHITE NOWRA 31 / $9,912K 38 / $13,950K 6 GAYNOR PETERS PROPERTY BOMADERRY 1 / $456K 19 / $7,744K 7 KARL POULTON 19 / $6,101K 20 / $7,428K 8 DANIELLE AQUILINA 1 / $338K 18 / $7,057K 9 NEIL WEATHERILL 10 / $3,788K 12 / $5,027K 10 JAMIE GOSSAGE 20 / $7,288K 11 / $4,304K 11 RAINE & HORNE BERRY 8 / $4,142K 12 GLENN BRANDON 10 / $3,134K 10 / $3,911K 13 VINNY CANNON 15 / $4,477K 11 / $3,888K 14 RAY WHITE 3 / $1,022K 9 / $3,844K 15 SOPHIE MALONEY 6 / $3,280K 16 CLYDE POULTON 8 / $2,177K 9 / $2,912K 17 GRAEME DUDGEON 11 / $3,653K 10 / $2,853K 18 ELDERS HUSKISSON 1 / $228K 7 / $2,293K 19 TIM GUEST 6 / $2,021K 20 SARAH MACKENZIE 5 / $1,904K 21 SCOTT BAXTER 2 / $1,100K 2 / $1,791K 22 PROFESSIONALS CLYDE POULTON & ASSOC NOWRA 5 / $1,488K 5 / $1,644K 23 BEN ROBERTS 2 / $576K 5 / $1,560K 24 BARBARA FERGUSON 3 / $1,370K 25 ELDERS BERRY 5 / $1,653K 3 / $1,245K
Percentage of Sales matched to an Agent or Agency 25% 59% 16% 23% 60% 17%
Agent Agency Unmatched
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Disclaimers
In compiling this publication, RP Data Pty Ltd trading as CoreLogic has relied upon information supplied by a number of external sources. CoreLogic does not warrant its accuracy or completeness and to the full extent allowed by law excludes liability in contract, tort or otherwise, for any loss or damage sustained by subscribers, or by any other person or body corporate arising from or in connection with the supply or use of the whole or any part of the information in this publication through any cause whatsoever and limits any liability it may have to the amount paid to CoreLogic for the supply of such information.
Queensland Data Based on or contains data provided by the State of Queensland (Department of Natural Resources and Mines) 2015. In consideration of the State permitting use of this data you acknowledge and agree that the State gives no warranty in relation to the data (including accuracy, reliability, completeness, currency or suitability) and accepts no liability (including without limitation, liability in negligence) for any loss, damage or costs (including consequential damage) relating to any use of the data. Data must not be used for direct marketing or be used in breach of the privacy laws.
South Australian Data This information is based on data supplied by the South Australian Government and is published by permission. The South Australian Government does not accept any responsibility for the accuracy or completeness of the published information or suitability for any purpose of the published information or the underlying data.
New South Wales Data Contains property sales information provided under licence from the Land and Property Information (“LPI”). CoreLogic is authorised as a Property Sales Information provider by the LPI.
Victorian Data The State of Victoria owns the copyright in the Property Sales Data which constitutes the basis of this report and reproduction of that data in any way without the consent of the State of Victoria will constitute a breach of the Copyright Act 1968 (Cth). The State of Victoria does not warrant the accuracy or completeness of the information contained in this report and any person using or relying upon such information does so on the basis that the State of Victoria accepts no responsibility or liability whatsoever for any errors, faults, defects or omissions in the information supplied.
Western Australian Data Based on information provided by and with the permission of the Western Australian Land Information Authority (2015) trading as Landgate.
Australian Capital Territory Data The Territory Data is the property of the Australian Capital Territory. No part of it may in any form or by any means (electronic, mechanical, microcopying, photocopying, recording or otherwise) be reproduced, stored in a retrieval system or transmitted without prior written permission. Enquiries should be directed to: Director, Customer Services ACT Planning and Land Authority GPO Box 1908 Canberra ACT 2601.
Tasmanian Data This product incorporates data that is copyright owned by the Crown in Right of Tasmania. The data has been used in the product with the permission of the Crown in Right of Tasmania. The Crown in Right of Tasmania and its employees and agents: a) give no warranty regarding the data's accuracy, completeness, currency or suitability for any particular purpose; and b) do not accept liability howsoever arising, including but not limited to negligence for any loss resulting from the use of or reliance upon the data. Base data from the LIST © State of Tasmania http://www.thelist.tas.gov.au
About RP Data
Since 1991, CoreLogic RP Data has been providing comprehensive information solutions to the Australian and New Zealand property industry. With our services, clients can obtain the latest and most thorough property information delivered in real time so they can increase productivity, cut costs and extend their capabilities in a highly competitive market.
CoreLogic RP Data pioneered on-line information services and we are proud of our record of innovation. Through the strong backing of financial investors, we continue to reinvest in new information technologies to provide forward-thinking solutions. We focus on offering more efficient, user-friendly and cost-effective tools to help our clients streamline procedures and be more responsive to their customers. Our information solutions can therefore improve every facet of business and deliver a real and rapid return on investment.
The people in CoreLogic RP Data’s National Customer Service Teams have a long history within the real estate and property information industries. So when we say we deliver ‘Real Property knowledge you can trust’, it’s no idle boast. Our claim is based on hard earned experience and an intimate understanding of the industry that can only be developed over time. This is further enhanced by extensive knowledge of local markets gathered by offices in each state.
Our wealth of experience is combined with an ability to listen to clients and translate their needs into solutions that excel in execution. We continue to evolve our services so they always reflect market opportunities and make a difference to your business performance. Quite simply, we deliver - which is why CoreLogic RP Data is the industry’s foremost information solution partner.
Our key value to clients lies in the delivery of wide-ranging and accurate property information. Whether you need to increase listings to sell more, reposition yourself in a more professional manner or simply streamline the way you do business, CoreLogic RP Data has a solution that can make it happen. Our ‘can-do’ attitude and expertise has resulted in trusted, long-term partnerships with clients that have delivered tangible results. We would be more than happy to do the same for your business.
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