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Directv Cinema® with on Demand for Hotels

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Directv Cinema® with on Demand for Hotels FACT SHEET DIRECTV CINEMA® WITH ON DEMAND FOR HOTELS DIRECTV CINEMA now includes free-to-guest On Demand programming for hotels! DIRECTV Residential Experience (DRE) Plus continues to transform the in-room entertainment experience with DIRECTV CINEMA, giving guests instant access to the hottest new Pay Per View releases. DIRECTV CINEMA now also provides On Demand access to thousands of free-to-guest ® movies and shows from HBO * and SHOWTIME®* without the need for guests to subscribe, login or authenticate an account. Guests can watch what they want, when they want it, and on the best screen available—the hotel room HDTV. For hotels, DIRECTV CINEMA with On Demand takes the pressure off their Wi-Fi networks as guests spend less time streaming video to their portable devices. DIRECTV CINEMA with On Demand is available for new and existing DRE Plus properties providing the highest viewing experience for guests without taxing the hotel infrastructure.† DIRECTV CINEMA with On Demand improves overall guest experience by using an on-premise video caching server that: n Reduces long-term broadband costs n Minimizes Internet bandwidth consumed from video streaming n Makes more bandwidth available for guests’ non-video streaming applications. *Available programming based on package subscription. †Properties with a DRE Plus system will require a dedicated Internet connection and Property Management System (PMS) integration Property Benefits: n Enhancing the “like home” experience in the hotel room. n On-premise video caching server reduces long-term broadband costs and minimizes internet congestion occurrences from video streaming applications. n Hotels can provide a better, faster entertainment on demand viewing experience to their guests—their competition can’t! n Delivering recent titles at a desirable price point Guest Benefits: n DIRECTV CINEMA gives guests instant access to the same hot new movie releases they enjoy at home. New movies are added every week, select new titles available nearly a month before they’re on Netflix® or Redbox®. n Quality playback mode with no buffering. n Gives guests the option to watch the content they want, on the big screen and reduces the need for mobile streaming and Wi-Fi burden. n DVR functionality with eight hours of recording capacity, instant replay, pause & rewind. n With the new On Demand feature, guests have instant free-to-guest access to entire libraries of movies and original ® series from premium networks like HBO and SHOWTIME® without the need to log-in, subscribe or authenticate account. DIRECTV CINEMA: DIRECTV CINEMA HD movies starting at $5.99. Requires DIRECTV Residential Experience Plus system with Guest Welcome Screen. Dedicated Internet connection and Property Management System integration required. 3Mbps Internet bandwidth requirements only for off-hour refresh of movies. Actual number of titles will vary. DIRECTV CINEMA content requires an enhanced DRE HD receiver (H25 or later) with DVR capability. DIRECTV On DEMAND: DIRECTV CINEMA required. Access to available DIRECTV on Demand programming based on subscription to applicable premium networks. Programming, pricing, terms and conditions subject to change at any time. Taxes not included. Movies expire 24-72 hours after you have begun to watch them. DIRECTV CINEMA purchases are non-refundable. Visit directv.com/hotels for details. Netflix and The Netflix logo are trademarks of Netflix, Inc. REDBOX and the REDBOX design are registered trademarks of Redbox Automated Retail, LLC. FOR SALES PERSONNEL USE ONLY. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. ©2015 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and DIRECTV and all other Ver20161026:10:18 AT&T marks contained herein are registered trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners. 1 / 4 FACT SHEET DIRECTV CINEMA® WITH ON DEMAND FOR HOTELS Frequently Asked Questions: What’s the difference between DIRECTV CINEMA and On Demand? n DIRECTV CINEMA is the equivalent of Pay Per View where guests can purchase movies for $5.99. On Demand is free- to-guest programming (movies and shows) from networks the property already subscribes to. Guests do not have to log-in, subscribe or authenticate their at-home accounts. CINEMA equipment is required for On Demand functionality. Is DIRECTV CINEMA available for new and existing properties? n DIRECTV CINEMA is now available for both new and existing DRE Plus properties. What is required to enable DIRECTV CINEMA? n In addition to the existing equipment for DRE Plus, DIRECTV CINEMA requires a dedicated VPN connection, integration with the PMS, the video caching server and USB drives for the H25. What is required to enable On Demand? n Same requirements as for DIRECTV CINEMA and property must subscribe to networks offering On Demand for hotels. Do I need to have HR24 HD-DVR receivers in order to install DIRECTV CINEMA? n DIRECTV CINEMA supports both the HR24 and H25 with only the H25 needing a specified USB drive for DVR capability. What support documents are available for DIRECTV CINEMA? n DRE User Manual now incorporates information on DIRECTV CINEMA. In addition, a System Setup and Configuration document is available on DREsupport.com. What is the cost of DIRECTV CINEMA? n DIRECTV will provide the required equipment ($6,000 value) for FREE. Starting on Nov. 15th, 2016 the first 200 qualifying new DRE Plus hotels will receive free DIRECTV CINEMA equipment which includes the Caching Server, USB sticks and distributor licensing (up to 250 receivers) and distributor setup costs required for the DIRECTV CINEMA product installation (no standard DRE Plus equipment will be included in this offer). Internet connection & PMS integration required. Offer ends May 15, 2017. Who do I call for technical support after install? n SkyWeb and [email protected] will continue to be the primary point of contact for all DRE Support issues. In addition to SkyWeb, DIRECTV has partnered with Cisco to provide real-time proactive monitoring of the DIRECTV CINEMA video caching server and will directly inform the dealer of any issues How will disputes be handled? n We have refined the order process, and will honor 100% credits for technical issues and other disputes. All credit request will be handled by DIRECTV CARE at 888-388-2505. What is the cost per movie? n DIRECTV CINEMA HD titles mirror residential price-points starting at $5.99 What is the cost for On Demand? n There is no additional cost. The property must have the DIRECTV CINEMA equipment and subscribe to one of the premium networks in order to access their content library. Is there Revenue Sharing? n Not direct to property. Our programming agreements are structured in a way that does not allow rev share to the property. Maintaining the residential price points reduces the attractiveness of a revenue sharing model. In addition, our goal is to increase the customer experience via content options while reducing hotel bandwidth needs. FOR SALES PERSONNEL USE ONLY. NOT FOR PUBLICATION OR CUSTOMER DISTRIBUTION. ©2015 AT&T Intellectual Property. All rights reserved. AT&T, Globe logo and DIRECTV and all other Ver20161026:10:18 AT&T marks contained herein are registered trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks are the property of their respective owners. 2 / 4 FACT SHEET DIRECTV CINEMA® WITH ON DEMAND FOR HOTELS Will the service impact the hotel’s wireless or broadband network? n Impact is minimal. The service leverages an on-property caching server using the coax network eliminating video over Wi-Fi traffic. In addition, since each movie is served locally only a 3Mbps broadband connection is needed to refresh the movies on the server. In comparison, Netflix taxes the Wi-Fi and broadband network for EACH request even if the same movie is requested. Is PMS and a dedicated VPN required to access DIRECTV CINEMA? n Yes What PMS systems are currently compatible with the system? n DRE Plus can now interface with 100+ of the most popular PMS systems, including: Hilton OnQ, Starwood Galaxy, and Micros are currently available. Coming soon: Comtrol, Northwind’s Maestro, InQuest’s Room Master, MSI’s Night Vision, and PAR Springer-Miller Can guests set programs to record or pause live TV? n Yes, these capabilities are available on our DVR enabled receiver, HR24, but are now also available on our HD receivers, H25, with the inclusion of a specified USB drive that accompanies DIRECTV CINEMA. DVR Functionality is available in every room, but how do you erase the recorded content after each guest? n It is interfaced with the PMS and wiped upon checkout. New incoming guests will not be able to view the previous guest’s DIRECTV CINEMA purchases or TV recordings. It costs me $10k and I don’t make any money? n ROI will be generated via reduction of network streaming / increase in guest satisfaction A USB drive is required for full DVR functionality. What is the cost of the USB drive? n There is no cost for the USB drive Regarding the USB, is it paired to the Set top Box (STB)? n No. The USB is not paired to the STB. If the STB needs to be replaced the USB can be reused. How many hours of storage is available on the USB drive for H25s? n The USB drive will store roughly 6-8 hours of content. If a guest steals the USB device can they watch the recordings at home? n No. All content is encrypted and only a DIRECTV CINEMA authorized H25 receiver can decrypt the content. In addition, a tamper proof security stick is used deterring theft. Can a guest use his or her own USB? n No.
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