1A Alt LCHINE-Siftwa Cofts

SINGLE COPIES, 10 CENTS VOL. VIII.No. 10. PER YEAR, ONE DOLLAR

AND NOVELTY .1A Alt LCHINE-siftwa cofts

Published Each Month by Edward Lyman Bill at 373 Fourth Avenue, New York, October 15, 1912

A Corner of the Music Room

IiictorNictrla. in the White House

Photo copyright by Waldon Fawcett, Washington, D. C. Permission for reproduction granted to Victor Talking Machine Co., Camden. N. J

Enteredas second-class matter May 2.1906, atthe postofficeat New York, N. Y., under the act of Congress of March 2, 1879. t THE TA LK1N( 31 AMINE WORLD.

ThenewVictor-Victrolas bringnewand greater

Victor-Victrola X, $75 opportunities Mahogany or oak. Victor-Victrola XIV, $150 Mahogany or oak. The wonderful instrument that has accomplishedso many greatthings keeps right on with its splendid work. The four new styles of the Victor- Victrola created another big stir in the music trade and established more firmly than ever the supremacy of this instrument. The prosperity and profits the Victor-Victrola has brought to Victor dealers in the past is only a foretaste of what may be expected from now on. The Victor-Victrolalineisnow more complete and attractive than ever before and offers new opportunities for profit and prestige, far overshadowing all its wonderful successes of the past. Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner Gramophone Co.,Montreal, Canadian Distributors Victor-Victrola XI, $100 Always use Victor Machines with Victor Records and Victor Needles-the Victor-Victrola XVI, $200 Mahogany or oak. combination. There is no other way to get the unequaled Victor tone. Mahogany or quartered oak.

VICTOR DISTRIBUTORS Albany, N. Y. Finch & Hahn. Elmira, N. Y Elmira Arms Co. Oklahoma City,Okla.Schmelzer Arms Co. \V. F. Frederick Piano Co. Altoona, Pa. El Paso, Tex W. G. Walz Co. Omaha, Neb. A Hospe Co. Nebraska Cycle Co. Atlanta, Ga Elyea-Austell Co. Galveston, Tex.. , Thos. Goggan & Bros. Phillips & Crew Co. Peoria,Ill. Putman -Page Co., Inc. Grand Rapids, Mich.J.A. J. Friedrich. Austin, Tex The Talking Machine Co., of Philadelphia, Pa LouisBuehn & Brother. Texas. Honolulu, T. H Bergstrom Music Co., Ltd. C. J. Heppe & Son. Baltimore, Md Cohen & Hughes, Ine. Talking Machine Co. Penn Phonograph Co., Inc. E. F. Droop & Sons Co. Indianapolis, Ind Stewart The Talking Machine Co. H. k. Eisenbrandt Sons. Jacksonville, Fla Florida Talking Machine Co H. A. Weymann & Son, Inc. Andrews Music House Co. Kansas City, Mo j.W. Jenkins Sons Music Co. Pittsburgh, Pa C.C. Mellor Co., Ltd. Bangor, Me. achmelzer Arms Co. Birmingham, Ala..Talking Machine Co. Standard Talking Machine Co. Boston,Mass Oliver Ditson Co Lincoln, Neb Ross P Curtice Co. Portland, Me Cressey & Allen. The Eastern Talking Machine O. K. Houck Piano Co. Co. Little Rock, Ark. Portland, Ore. Sherman, Clay 81Co. M. Steinert & Sons Co. Los Angeles, Cal Sherman, Clay & Co. Richmond, Va The Corley Co., Inc. .American Talking Machine Co. W. D. Moses & Co. Brooklyn. N. Y... Louisville, Ky MontenegroRiehm Music Co. Buffalo, N.Y W.D. Andrews. Roc hester, N. Y .. E. J. Chapman. Neal, Clark & Neal Co. Memphis, Tenn ... O. K.Houck Piano Co.. The TalkingMachine Co. Burlington, Vt.. .. American Phonograph Co. Milwaukee,Wis Wisconsin Talking Machine Co.Salt Lake City,UtahConsolidated Music Co. Butte, Mont. Orton Brothers. Mobile, Ala Wm. H. Reynalds. San Antonio, Tex Thos. Goggan & Bros. Chicago,lit Lyon & Healy. Montreal, Can Berliner Gramophone Co., Ltd.San Francisco, CalSherman, Clay & Co. The Talking Machine Co. Phillips & Crew Co. The Rudolph Wurlitzer Co. Nashville, Tenn 0.K.Houck Piano Co. Savannah, Ga Newark, N. J Price Talking Machine Co. Seattle, Wash Sherman, Clay & Co. Cincinnati, 0. The Rudolph Wurlitzer Co, Eiler's Music House. Cleveland,C. The W. H. Buescher & Sons Co. New Haven, ConnHenry Horton. The Coliister & Sayle Co. New Orleans, La Philip Werlein, Ltd. Sioux Falls, S. D Talking Machine Exchange. The Eclipse Musical Co. Spokane, Wash Sherman, Clay & Co. Perry B. Whitsit Co. New York, N. Y Blackman Talking Machine Co. Columbus, 0. Sol. Bloom, Inc. St. Louis, Mo. TheAeolian Company of Mo. Dallas, S,:iger Bros. Emanuel Blout. KoerberBrenner Music Co. C. Bruno & Son, Inc St. Paul, M Inn.... .W. J. Dyer & Bro. i be:Next Music Co. I. Davega, Jr., Inc. Koehler & Hinrichs. Denver, Colo. S. B. Davega Co. Knight -Campbell Music Co. D. Andrews Co. Des Moines, Ia.. & West. Chas. H. Ditson & Co. Syracuse, N. Y W. Landay Brothers, Inc. The Whitney & Currier Co & Blish, Inc. New York Talking Machine Co.Toledo, 0 Detroit, Mich... , Bros. Silas E. Pearsall Co. Washington, D C.E. F.Droop & Sons Co. Dubuque, la. & Benj. Switky. Robert C. Rogers Co.

.M.MMMIMMitbiaMIWOMM.W.WIMMMMAa The Talking Machine World

Vol. 8.No. 10. New York, October 15, 1912. Price Ten Cents

LESSENING SELLING COST NEW DEPARTMENT IN NEWARK, N. J. PAYS TO THINK AND ACT. Victor and ColumbiaLinestoBe Featured Without Decreasing Efficiency by Studying and How aTalking Machine Salesman Watches Regulating Salesmen's Expense Accounts by Strongly in the New Store of L. Bamberger NewsEventsandProfitsThereby - The Comparisons-How One Concern DidIt. & Co.-S. Semels to Be inCharge. DeathRecentlyofMassenetIllustrates a (Special to The Talking Machine World.) PointWhich Is Well Worth Consideration. An experienced manager of sales declares that Newark, N. J.,Oct. 9,1912. he knows of one mercantile house thatpurely A feature of L. Bamberger & Co.'s magnifi- The death recently of Julius Massenet, the fa- through the use of analyzed comparative expensecent new establishment, which opens next week mous French operatic composer, has resulted in accounts by salesmen, and by territory, and by inthiscity,will be the department devoted toa greatly increased demand fortalking machine branch, have reduced their traveling expenses al-pianos and talking machines.In the latter, which records of the principal numbers from his various most 25 per cent.; and here is the funny part of it; is in charge of S. Semels, the Victor and Colum- cperas throughout the country. they have increased the efficiency of these samebia machines and recordswill be presented to This matter brings to mind the importance of salesmen nearly 25 per cent., as shown by the re- the public in very attractive quarters.There are salesmen and dealers keeping in touch with musical sults! five splendidly equipped booths in mahogany fin- matters.Some wide-awake salesman took occa- Now, the way they did it, and itis possible in ish, and the entire establishment is most attrac- sion following the death of Massenet to make a lots of concerns:They were operating quite a tivelyfurnished.Itisconvenient to the piano special window of the records from his operas, and number of offices, and they took the comparisonwarerooms and also to the spacious recital hall,in this way not only centered the interest of the between the several branches as it related to sales. which will prove to be one of the great attractions musical people on his establishment, but profited in and so on, and this was all stacked up in parallelof this new building. a business way also.It_ is the small things in the columns and figured out in percentages. They did Talking machine recitals will form one of the business world that count.They advertise a man this in a lot of things-in credit losses, and whole means of interesting the public during thefall not only as a keen reader with a knowledge of general classes of expense.And, bythe way, musical matters, but demonstrate that he is pro- their comparative statement enabled them in one gressive merchants. town to uncover a defalcation which had gone past their traveling auditor for five mortal years. COMPLIMENTS BISPHAM. It was a continuous performance by a young man who was slated for one of the most important William Shakespeare,the Eminent Vocal offices inthe country, but just as soon as they Teacher of England, Speaks Enthusiastically prepared this comparative statement and saw the ofBispham's SingingWhich He Heard percentage, inthat one district looked so much Through Means of a Columbia Record. higher thanitdid in the others, they just shot a man from one of the nearest offices down there David Bispham,the popular baritone, who sings to find out what was the matter.Itwasn't so for the Columbia, writes as follows to the Colum- much higher-there was only three -fourths of one bia Phonograph Co.: per cent. difference-but it was so much out of "The following from an interview in the Au- to the others it was So gust Musician, with the celebrated English singing they are finding out discrepancies in lots of other teacher, William Shakespeare, may be of use to things. you in advertising my records: Now, the sales department, by the use of com- "'But,Mr. Shakespeare,' venturedtheinter- parisons, and especiallypercentage comparisons. viewer, 'most of the male voices heard in the can check a great many things of this kind.It phonographs are of Italian, French and German doesn't do people any good to waste money. I singers-only rarely Americans.' am not talking about dollars in a niggardly way. "'Maybe so,'replied Mr. Shakespeare, 'maybe I am talking about preventable waste for which The New Bamberger Store in Newark. so, but I will say I heard a glorious exception the there is no excuse. other day, and heis an American born singer, and winter season, and Manager Semels is a great too; and that is David Bispham, whose song re- advocate of this kind of work.He believes, ascital was a really great singing lesson.A truly NOW LOCATED IN NEW FACTORY. The Talking Machine World haslong upheld,observant pupil could have got as much out of U -S Phonograph Co.inLarger QuartersIn that thereis no better means of interesting the that recital as he would from six months' lessons Cleveland-Business onIncrease-Changes pt'blicinthe talking machine than through re- with-me, for example.'" In Staff-Other Interesting Items. citals,henceitisthatthesewillform apart of his program. TRIES IT ON HIS MEN. (Special to The I'alking Machine World.) Mr. Semels has beenin the talking machine Cleveland, 0., Oct. 8,1912. trade since itsinception practically, and won an How One Merchant Judges the Value of New Things are booming along at the factory of the excellent success inhis varied fields of activity. Advertising Before Issuance. U -S Phonograph Co. in fine shape.The company He looks forward to attaining a larger measure has moved from 1013 Oregon avenue and is now than ever in the new Bamberger store. A Western merchant who does a great deal of located in its new factory at 1204 East 55th street. local newspaper advertising, does not put out a and in a 'few days will have the plant fully in- EDISON TO BE HONORED. line of it until the proposed copy is submitted to stalled and running tip to capacity.Great savings at least three of the men in his store for criticism. will be effected in the new factory, since the cabi-A Statue of the Inventor of the Phonograph toThe points he seeks are these: nets, phonographs and records willallbe made Be One of Several Eminent Inventors Whose "Does this ad hit you in the eye, so that you under one roof.Attention is directed to the page Statues Will Be Used in the Machinery Build- cannot avoid seeing it?Does it open in a manner advertisement of the U -S Phonograph Co. else- ing at the Panama -Pacific Exposition. that would lead you to read it through?Does it where in this issue of The World.Regarding the tell its story; convince you we mean business, and wearing qualities of the U -S records, the original (Special to The Talking Machine World.) Would it have any pull San Francisco, Cal., Oct. 6,1912. are telling the truth? record and affidavit are on file at the factory. The Machinery Building, which is to grace the with you in the purchase of goods?" Hugh Gulley, formerly in the talking machine 1915 Universal Exposition, will be the largest of The merchant confesses that in many cases the businessinthiscity,is now engaged with thethe thirteen exhibition palaces that are provided suggestions of his men constitute the strong points U -S Phonograph Co. as traveling representative in of the ad. He spent the week end in Cleveland. for in the plans being prepared by the members Michigan. of the Architectural Commission.This building This is pn excellent idea well worth emulating- W. B. Timms, formerly with the Victor, and i is co-operative work of the right kind. later with the U -S Co., is now on the staff of theis of huge proportions, consisting of three great Eclipse Musical Co. He is a thoroughly equipped naves, with a cross nave of the same proportion. The treatment of the exterior will be a free adap- THREE SOURCES OF WEALTH. talking machine man. tation of Spanish renaissance, and the Castillian As long as 300 years ago, Sir Francis Bacon Many of the talking machine dealers throughout period of influence of architecture in Mexico.It pointed out that the sources of wealth ofany na- the country combined with the booksellers to honor is expected that the Machinery Building will be tionwere:First, its productivity, in other words, James Whitcomb Riley, "The Hoosier Poet," dur-the first contract let for the main exhibition pal- the productive capacity of its natural resources; ing the week of October 7 to 12.This period was aces. Four heroic statues, representing the per- second, the manufacture of raw materials into a known as "Riley Week," and the Victor recordssonalities who were greatest in the advancementform more useful to man; third, the venture, or which this master of laughter and tears made were of mechanical arts-Archimedes, Guttenburg, Watt ttansportation, from thepointwhere they were as largely in demand as his books.It was a veryand Edison-will, 'inall probability, be placed on produced or manufactured to the point where they happy and thoughtful idea. this building, could be used. 4 THE TALKING MACHINE WORLD. "BLUE" AMBEROL RECORDS READY. where desired must be purchased as an extra, at THE VICTROLA FOR LECTURES. regular list and discount. George R. Duppy, Manager of Talking Machine Thomas A. Edison,Inc.,Issues First List of Shipments of phonographs with Diamond repro- Fifty-five of the New Unbreakable Recordsducers began about October 1, and of Diamond re- DepartmentofSherman, Clay & Co.,in That Are Played with a Diamond Point- producers as extras, also combination attachments Seattle,ArrangesforSeriesof"Musical Talks," by Mrs. Lilly Van Ogle. OnlyFour -MinuteMachines in Future- with Diamond reproducers, shortly thereafter. SpecialRecord Return Allowances. In view of the marketing of the "Blue" Am - hero] records, special return allowances have been (Special to The Talking Machine World.) An important event of the month is the an-made for jobbers and dealers which have been Seattle, Wash., Oct.5,1912. nouncement by Thos. A. Edison, Inc., of the plac-explained in the circulars sent out regarding the Something very novel, dignified and in keeping ing on the market of the first of the new "Blue" new records, machines and attachments. with the character of the Victor talking machine The initiallist con- In connection with the issuance of the new rec- is the series of Victor concerts arranged by Geo. Amberola cylinder records. R Duppy, manager of the talking machine de- sistsof fiftyregular and five concert numbers,ords, Thomas A. Edison, Inc., has prepared, for which will take the place of the regular November the benefit of the jobber and dealer, an attractive partment of Sherman, Clay & Co., this city.Ar- rangements have been .made with Mrs. Lilly Van supplement.Shipments of the new records have booklet which explains the various features of the already begun, the first allotments going to the far "Blue" Amberol record and its valuable features at Ogle to give a series of "Musical Talks" on the West and working Eastward in regular course.length for the purpose of interesting the phono- opera, illustrated with selections on the Victrola The firstlist of the "Blue" Amberol records ap-graph owner or the prospective phonograph cus- during thefalland winter.Mrs. Van Ogle, pears with the regular lists of November records tomer.The excellent tonal and wearing qualities owing toher long residence inBerlin, has had on another page of this issue of The World. of the new records are expected to prove the means exceptional opportunities to study with such re- In connection with the announcement of the new of materially increasing the demand for cylinder nowned teachers and artistsas Josef Lhevinne. records the manufacturers state that with the ad-records and reviving the interest of those who own Harold Bauer and Leopold Godowsky. vent of the "Blue" Amberol record they are pre- machines, but who have grown tired of them. The first talk which occurred this month, when paring to introduce a reproducer of new design, Mrs. Van Ogle discussedthe opera "Carmen," was a most delightful affair.There was no pub- equipped with genuine diamond point. WORKING TO FULL CAPACITY. On Amberola and Concert type phonographs the lic announcement of this talk through the news- Diamond "A" reproducer will be used, while on The Standard Gramaphone Appliance Co. Ex- papers, nor will there be hereafter, asitisthe Alva,_ Triumph, Home, Standard, Fireside and Gem periencinga Great Demand forIts "Start desire of Sherman, Clay & Co. to have as guests their atlibertyto bring any type machines the Diamond "B" reproducer will andStop-Device-AdditionalEquipment friends who are guests they choose. be required. Installedin the Factory. The Diamond "B" reproducer may be used on Among the subjects listed for future talks are "Faust," "Mme. Butterfly," and other well known Alva, Triumph or Home phonographs which are The Standard Gramaplrone ApplianceCo.,of at present equipped with model "0" reproducers as'173 Lafayette street, New York, manufacturer of operas. These unique musical eventsareheld in the auditorium of the new Sherman, Clay & Co. itwillfit in the same reproducer arm.On Alva, theSimplex "Start and Stop" and other devices, building, adding stillfurther tothe prestige of Triumph and Home machines which have not been isenjoying a most prosperous season.Its new the Victrola.At the fittedwith model "0" reproducers, asalso on and commodious factoryis working tofullca- first concert the hall was Standards, .Firesides and Gems, or where other pacity, and in order to meet increasing demands it crowded,althoughtheweather wasunusually types of reproducers are being used,itwill be has become necessary toinstall additional equip- warm. inthiscityand necessary to obtain a special arm for each type ment. The talking machine trade throughout the northwest as a whole is making an machine (which will be includedattheprices That the "Start and Stop" has met with ap- excellentshowing. The talkingmachine men quoted for reproducer only), and in orderingit provalisevidentfroththe many large orders kept things at a lively pace even during the sum- should be plainlystated,for instance-Diamond filledin the last fortnight. A visitor to the fac- mer, with the result that there have been most "B" reproducer for Standard; Diamond "B" re- toryisimpressed by the evident signs of pros- producer for Gem, etc.-which will prevent misun- perity on every hand.The orders have multiplied satisfactory continuous results.In his efforts to derstanding. so rapidly in the last few weeks that the shipping place the talking machine business on a higher It is also stated that while the diamond -pointed department has been taxed to the utmost to cope plane, Manager Duppy is having the cordial co- reproducers may not be used on wax records, the withincreasingrequirements. operation of T. W. Searle, general manager of four -minute reproducers with sapphire points may In order to make visitors feel entirely at ease a the local house of Sherman, Clay & Co. be used on the "Blue" Amberol records. guideisalwayswaitingtoaccompanycallers On and after October 1 all phonographs will bethroughout the factory and explain the workings ENTERTAIN LOUIS F. GEISSLER. of four -minute type only, and Amberola, Concert, ofallthedifferentpieces of machinery. This Triumph and Home machines will be equipped with service is very much appreciated by the talking - The executive staff and the traveling department Diamond reproducers, while Standards, Firesides machine men who have paid the factory a visit, of the Victor Talking Machine Co. gave a special and Gems will be regularly shipped with model and the large numbers of visitors have all spoken dinner in honor of Louis F. Geissler, general man- "N" reproducers, fitted with sapphire point, all at highly of the modern equipment in the new fac- ager of the company, recently,- at the Bellevue - present list prices. tory. The company is growing steadily, and for Stratford Hotel, Philadelphia, Pa.It was a most Recorders will not be included as part of the a young concern itsexpansion istruly remark- enjoyable gathering, and many heart-to-heart talks Triumph and Home outfitsinthefuture, and able. were indulged in between the various courses. In Justice To Our Regular Trade We Are Not Soliciting New Accounts This Season When the Demand Exceeds the Supply We feel under obligations to supply our own dealers' wants in so far as factory shipments will permit and not solicit new business which to supply would mean taking out of the mouths of our own regular trade goods needed by them and placing it in the hands of dealers who under ordinary circumstances look to their regular jobber for their goods. Some jobbers look upon this outside trade as "velvet" but in taking it work hardship on their regulardealers who areloyal to them the year round. EASTERN SERVICE IS GOOD SERVICE. BUT ABOVE ALL IT IS JUST. EASTERN TALKING MACHINE COMPANY 177 TREMONT STREET, BOSTON, MASS. FOR EIGHTEEN YEARS TALKING MACHINES EXCLUSIVELY I THE TALKING MACHINE WORLD. 5 Victor-Victrola

Victor-Victrola XVI, $200 Maho.u,-any or quartered oak.

The instrument by which the value of all musical instruments is measured.

Each year has witnessed important improvements inthe development of this wonderful instrument; and the four new styles recently introduced embody some of the most important improvements ever made. They give to the Victor-Victrola a still more exalted position in the world of music, and make it still more valuable as a source of profit and prestige for every dealer-and the biggest selling season of the year is right at hand.

Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributors

Always use Victor Machines with Victor Records and Victor Needle,-the combination.There is no other way to get the unequaled Victor tone. 6 T1 E TALKING MACHIN E WORLD. chines, which, he says, considering the price, are by far the best values the company has ever placed HEAVY FALL BUSINESS ON THE PACIFIC COAST. on the market, and while the higher class types are This Is Now Certain, Based Upon Reports from the Leading Houses Throughout Califor- selling, they are being "eclipsed" by the Eclipse. nia - Many Improvements in Talking Machine Department of the Sherman, Clay C. J. Moore, traveling representative of the Co- House-New Columbia and Victor Styles Exceedingly Popular-AnxiouslyAwaiting lumbia Phonograph Co., made a trip down through Edison Disc Machine-A. C. Alvis Succeeds William Kingen in Charge of the Haus- the valleys last week and is now calling on the childt Department-Blaine Buys Booth Business in Paso Robles-W. S. Gray's Trip. trade in the Coast towns. He is finding things in very good condition generally all along the line, (Special to The TalkingMachine World.) trolas, has made September a very lively month, and notes a tendency. among dealers to place large San Francisco, Cal., Oct. 5, 1912. reports A. G. McCarthy. orders, showing confidence on their part that busi- A heavy fall business is no longer a speculation Improvements at Other Branches. ness is going to increase as the season advances. with the talking machine dealers of this section. The improvements undertaken by Sherman, Clay Recent Trade Visitors. Without exception they report a splendid business& Co. do not stop in San Francisco.They are Among the recent visitors in town was W. E during the past month.The new Columbia and having their building in Sacramento entirely re- Lindsey, manager of the talking machine depart- Victor machines are taking so well with the trade modeled, and the plans callfor a large talking ment of the Palace Drug Co., Monterey, Cal.Mr. that the distributers of both lines say their chief machine departmentwhich,though not onso Lindsey has been spending avacationinand difficulty at present is to get enough of the instru- elaborate a scale as the local department, will be a around Sacramento and stopped over here to place ntents to fill their orders. The Edison jobbers are credit to the trade in that section.Sherman, Clay orders on his way home. a little handicapped, as their prospective customers & Co. have purchased the stock of talking machines Another out-of-town retaildealer to spend a are inclined to postpone buying until the new disc from the A. J Pommer Co., of that city, and will few days in San Francisco this week was Mr. machines are placed on the market, which will assign the management of the new department to Logan, of the Logan Music House at Salinas, Cal. cause them a rush at the holidays.Inquiries are j C. Van Horn, formerly with Wanamaker's, New He has a good-sized department and says his most coming in already concerning holiday orders, and York. The formal opening of the department will successful scheme to secure business is by giving extensive preparations are being made by the re- take place in about a week, with a full line of Vic- concerts at the store.He makes these real enter- tailersfor a big Christmas business.The dis- tor machines and records. tainments and has a regular attendance of about ti ibuters are anxious to get in their goods as fast W. S.GrayPreparing for LongTrio. 150 people. as possible now, so as to give the retailers every W. S. Gray, Pacific Coast manager for the Co- Hard to Meet Victrola Demand. opportunity for pushing sales, but this is very hard lumbia Phonograph Co.,is preparing for a trip Manager Black, of the talking machine depart- to accomplish, as there is a general clamor over the North.In Spokane, Wash., which isthe most ment of \Viley B. Allen Co., says thenewstyle country for the new style machines. northerly point of his territory, he is to meet Geo. Victrolas are meeting with great public favor, its Sherman, Clay & Co.'s Department Remodeled,\V. Lyle, vice-president -and general manager of only cause for complaint, being the fact that there The remodeling of the Sherman, Clay & Co. Vic- the company, who is making his annual trip over is necessarily a shortage of goods owing to the tor department, which was under way, together the Coast territory extending from Spokane to large orders placed in advance for the new styles. with other alterations of the building, for a couple San Diego. From Spokane the two will make the So far, he says, the Victrola XI is taking the lead of months, is now complete, giving them one of the trip down the Coast together, calling on the various in popularity, but that the other two are not far finesttalking machine departmentsinAmerica. agencies on the way. behind.Record sales are reported very satisfac- The department takes in the entire third floor of General Columbia Co. News. tory.Joel R. Scott has recently assumed the man- the building and is arranged in a most convenient The new Eclipse and Regal machines seem toagement of therecord department,tosucceed manner.It is provided with a number of demon- be the principal feature of interest at present with Nelson J. Barkholm, who has taken the position stration rooms, which are light and airy, and at the Columbia trade.Notwithstanding the fact that of city s?lesman.Mr. Scott is assisted in the de- the same time are absolutely soundproof.The carloads of them have arrived here, Fred R. Angle-.partment by Miss Honda. Reports from Mr. Aus- opening of the new quarters for the department mier, wholesale manager, says they are behind on tin, San Jose manager, show a steady summer and the placing on sale of the three new -style Vic- orders.He is very enthusiastic over the new ma - business, and with heavy fruit crops in the Santa Clara valley,conditions are very favorablefor future trade. Preparing for New Edison Disc Machine. Manager Bailey, of the San Francisco branch of Babson Bros., Chicago, reports trade for the past month very good, consideringthefactthat no new Edison models have been placed on the mar ket as yet.Amberola records are in great de- Won't You mand. Two additional demonstration rooms have been installed and everythingisin readiness to rush orders through when the new disc machine is received. From the interest manifestinit at pres- Havea ent, itwill no doubt be a big boost for Edison trade. Change in Hauschildt Department. A change of management of the talking machine Lessonin and small goods department has taken place at the San Francisco store of the Hauschildt Music Co.,

owing totheresignationofWilliamKingen. Archibald C. Alvis, forrherly with the same com- Spanish? pany in Oakland,. is now in charge of the depart- It's so easy to learn by the I. C. S.system-and a knowledge of Spanish is so ment, assisted by Clarence Moran, also from the useful nowadays. Oakland house of the HauschildtCo. The I. C. S. system of language instruction by means of the,phonograph makes Buys Out Booth Business. easy the mastering of a foreign language, and appeals with compelling power to Chas. D. Blaine, phonograph and music dealer thousands.The dealer in phonographs who does not carry I. C. S. Language Out- of San Luis Obispo, Cal., has purchased the stock fits is neglecting a quick and sure way to increase his business.The new $35 and phonograph supplies of Fred G. Booth at Language Outfit of the I. C. S. is a marvel.It represents the highest art in the Paso Robles, and will continue the storeasa teaching of languages, and embodies a method that has Won the warmest praise of branch of his other house.It will be under the thousands qualified to speak authoritatively. The Spanish, French, and German management of Mr. Booth, and fromitallthe Embassies at Washington, as well as the leading colleges, have cordially indorsed northern part of the county will be supplied.This the I. C. S. method of teaching languages. will enable Mr. Blaine to devote his attention to The 1. C. S. Language Outfit consists of an Edison Gem Phonograph made the southern end of the business. especially for language work; small horn; headband hearing tube; oil can; and 25 Conversational Records teaching pronunciation guaranteed to be absolutely correct, with native intonation and inflection.In addition to these Conversational LOOKING FOR NEW FACTORY SITE. Records there are pamphlet Instruction Papers teaching the theory of the lan- According to reports the H. SchroederHorn- guages. The new Outfit is at one and the same time the best and cheapest lessPhonograph Co. is looking for a suitable fac- ever offered-the price being only $35. tory site and is considering Fairground, N. Y., as If you want to increase your business, write to -day for full particulars. a possible location.Thecompany claimsto have $500,000 capital and expects to employ 200 people or more at the start.The headquarters of the International Correspondence Schools company are in New York.H. Schroeder is well Box 918, Scranton, Pa. known asaninventorinthetalking machine field and for some time had a small experimental and manufacturing plant in the Bronx. THE TALKING MACHINE WORLD.

We are top, bottom and both sides of the "talking machine" situation in a very sightly list of cities in these United States right now-and getting a sure grip everywhereelse.

Columbia Phonograph Co., Gen'l Tribune Building, New York

a considerable increase in sales in September over August, and made a number of sales of the high- BUSINESS IN CLEVELAND ON BROADER LINES. priced machines during the past month-in fact, Jobbers and Dealers Make Gratifying Reports Regarding the Expansion of Trade-Inter- our sales of Victrolas were larger than during any views with the Leading Men of the Business Indicate a Volume of Trade This Fall previous month." and Winter That Will Be Unprecedented-Cleveland School Board Contemplating Ad- Marked activity and an optimistic feeling are ding Moving Pictures and Stereopticon Views to the Present Social Center Course of prevalent at the Bailey Co. store.E. A. Fried- Victrola Concerts-Many New Columbia Agents Reported by Columbia Manager-T. lander, manager of the talking machine department, H. TowellInterested in Automobiles-Other News of General Interest. said:"Business is good. We are having a fine trade in machines and records. We are fitting up (Special to The Talking Machine World.) Arcade, Brown Bros., Aldrich, Harvey & Co., k. a large room especially for the display of the Edi- Cleveland, 0., Oct. 9, 1912. Svehla, of Cleveland, and A. 0. Wright, Berea, and son Rome kinetograph and will give daily exhibi- Regardless of the Presidential campaign and its Shinn & Crombie, Oberlin, are all doing a large tions and expect to attract many customers."Mr. outcome, of what the next Congress may do with increasing business. Friedlander has opened new display quarters and the tariff, of whether women are granted the right Affairs with the W. H. Buescher & Sons Co. two demonstration rooms in the most prominent of suffrage or not, of what is done with the trusts, are of the most roseate character."Business is position on the floor, directly in front of the ele- and of whether or not the voters shall take -a more line,"said Irving H. Buescher."\Ve have in- vators. direct partin government, thetalking machine creased our sales force and now have six on the "The Victor-Victrola X and the Victor-Victrola dealers of this city are moving straight ahead and floor, and they are kept constantly busy. The sum- XI are the two articles that are attracting most doing a more successful business than ever in their mer sales have been compared with last year's and attention just now," said 0. E. Kellogg, of Mc- history. we made a big gain in spite of the fact that we Millin's."We have made a number of sales and There was manifest improvement in the trade changed our location in the middle of the summer. are having numerous inquiries.They are making during September, and October has inaugurated Mrs. E.1. Leighton, nee Edna Rankin, is now quite a hit." business on broader lines, indicative of an unusual connected with the Buescher Co.Sheiswell R. W. Schirring, manager of the talking ma- successful season.Helpful propositions from the known inthisline and isa very popular and chine department of the Caldwell Piano Co., said: manufacturers, not only in an active campaign of capable saleslady. "Machines are in active demand, and we are hav- publicity, but in the offerings of new models, with "Business is moving along prosperously and very ing a fine record trade, which is daily increasing." wonderful improvements relating to the four new satisfactorily," said A. 0. Peterson, manager for Extensive arrangements have been made in the style Victrolas, the new Columbia hornless grapho- Lawrence H. Locker, jobber of Edison phono- talking machine department of the May Co. for a phones, the new Edison disc machine and "Blue" graphs and records."Orders from dealers in this large fall trade.Miss Ethel M. Volk, manager, Amberola records, and the U -S Royal and otherterritory," he said, "are coming in steadily and said business was good and improving. new products of the U -S Phonograph Co. with increasing frequency, indicating they are al- The most prosperous conditionsexistatthe Increasing sales and inquiries are reported by all ready making preparations for the coming holiday store of Chas. I. Davis.He- says it is not so diffi- the dealers, more especially for the latest products, trade.I am receiving many inquiries and booking cult to dispose of machines and records as itis and include all styles, from the popular low-priced orders for the new disc machines, also for the new to obtain the goods from the factories.He is to the most expensive ones.The sale of records, unbreakable Blue Amberol and Concert records." superintending the opening of the new talking ma- covering the entire lists, shows a widespread in- Increasing business has forced the Hart Piano chine department in his store at Buffalo, which terest and is growing to wonderful proportions. Co., 33-35 The Arcade, to enlarge the talking ma- occupies an entire floor. The Cleveland school board have under consid- chine department by the addition of two demon- D. Gold, located at 8310 Woodland avenue, occu- eration the question as to whether there are suffi- stration rooms.Mr. Hart stated he was agreeably pying unpretentious quarters, is doing a prosperous cient funds to enable them to add moving pictures surprised with the large volume of trade the de- business in the talking machine line.He sells and and stereopticon views to the present social center partment was attracting for both the Victor and repairs all kinds, carrying in stock principally the course of Victrola concerts.It is more than likely Edison lines. cheaper grades suited to the customers of his en- the plan will be adopted. The new talking machine department in the store vironment. C. Buhl, president of the Buhl -Sander Co., of of \Vm. Taylor Son & Co. has been fitted up in J. Witt, of the Witt Music Co., Lorain, 0., the Chicago, spent several days here the last of Sep- beautiful style, conjointly occupying the art rooms. graphophone dealer of that city, frequently visits tember demonstrating and taking orders for the The company has putin a commodious line of the Columbia headquarters here.Meeting him re- "Phonostop," a new patent applied for disc record Victor machines and records, and are prepared to cently, he said:"Our enterprising city is grow- stop.He said he was meeting with good success. meet the wishes of all classes of customers. ing rapidly, and with it the talking machine busi- T. H. Towell, president of the Eclipse Musical T. H. Towell, of the Eclipse Musical Co., is one ness is thriving in the most satisfactory manner. Co., with others, has organized the Cadillac Auto- of the busiest of busy men nowadays, supervising We are doing a fine business, which is constantly mobile Co., of Cleveland, with a capital of $50,000. the daily receipt and shipment of Victor goods. expanding, and the prospects for a big fall trade Mr. Towell is president and treasurer of the com- "Business in the wholesale department is fine," he are very bright." pany, which will have the distribution of the Cadil- said."It has increased 50 per cent. over the same Sales Manager G. M. Nisbett, of the U -S Phono- lac in the Cleveland district.His large acquaint- period of last year.Dealers are ordering machines graph Co., recently spent a few days in Canada on ance, geniality and extended business experienceand records liberally, covering all grades, from the a pleasure jaunt exclusively, accompanied by Mrs. insures the success of the enterprise. cheapest to the highest priced. Nisbett. Notwithstanding wet weather was ex- Geo. R. Madson, manager of the Columbia store In accord with the other dealers, the most satis- perienced during the whole trip, he says they had here, reports business moving very prosperously. factory conditions are reported byCollister & a most enjoyable time. Sales in September of a large number of machines Sayle.Bessie M. Grabler, in charge of the talking and records closed an unusually successful month's machine department, said business was good, both QUALIFY AS VICTOR DEALERS. trade in both the wholesale and retail departments. retail and wholesale, and that the past month had He said there was perceptible improvement in busi- been a very busy one.The favor with which the Among the recent piano houses that have quali- ness generally and that sales of the highest grade new Victrola.s had been received was said to he fied as Victor dealers are the Hallet & Davis Piano machines were common, as well as for the cheaper surprisingly good. Co., of New York, who have just remodeled their machines, cabinets and records. "We are very well satisfied with the way business warerooms at 125th street, near Fifth avenue.In Dealers handling Columbia goods, the H. M. is coming along in our new location," said F. B. the alterations just completed a number of special Brainard Piano Co., H. D. Berner, in the TaylorGuion, of the B. Dreher's Sons Co."We made Victor rooms have been allowed for. THE T.A11,11 NG AI A( 1111 N 'WORLD. The Edison The Opera This type hasa powerful double spring motor, geared to body. It plays Amberol Records only, and is equipped with thenew style Model L reproducer which is stationary, the mandrel feeding the record past.Furnished in mahogany or oak with self supporting wood cygnet, horn to match.

All Edisons have The right home tone. The sapphire reproducing point. The long playing, smoothrun- ning motor.

eiCranalt) INCORPORATEDa ed..,59 Lakeside Avenue, Orange, N. J. THE TALKING MACHINE WORLD. 9 Phonograph Amberola The finest sound reproducing instrument made.Furnished with cabinet of oak, mahogany or Cir- cassian walnut, capacity 100 records. New style motor with double springs and improved suspension, direct drive, will play five Amberol records with one winding.Stationary reproducer, model L, plays Amberol records only.Automatic stop of new design. All Edisons render Amberol Records. Every kind of music. The best talent. Home recording with Triumph, Home, Standard Combination, Fireside, Gem and Alva types.

1,7":Wli4on-..59 Lakeside Avenue, Orange, N. J. 10 THE TALKING MACHINE WORLD. to be impressed with the fact that the price cutter, and particularly the man who cuts prices on a standard article, is not considered as having a legitimate standing in the business world.In .-or The, fact, the discussion of the Oldfield Bill, and the discussion which male.or s ,e) sellers of has arisen over the statement of Justice Holmes in the Miles Medi- tallarzyv cine Case, in which he refers to "Knaves who cut reasonable prices maOines for mere ulterior purposes of their own," has given an opportunity to the business man to show to the public exactly where the price EDWARD LYMAN BILL, - - - Editor and Proprietor. cutter stands in the business community, and to expose the meth- J. B. SPILLANE, Managing Editor. ods he used to "bunco," or hoodwink, the majority of his customers. Trade Represenialives:GLAO. IIENOERSON, C. CHACE, L. E. BOWERS, B. BRITTAIN WILSON, A. J. NICKLIN, AUGUST J. TIMPE, L M. ROBINSON. MR. JOHNSON is a keen student of trade and economic con- Boslon: Joan H. WILSON, 824 Washington Street. Chicago Office:E. P. VAN HARLINGEN, 87 So. Wabash Ave. ditions and he presents such a masterly array of facts ALBERT C. BRENTON, Assistant. Philadelphia:R. W. KAUPPMAN. Minneapolis and SI. Paul:AooLr EOSTEN. against the passage of the suggested amendment to the present San Francisco:S. H. GRAY, 88 First St. Cleveland:G. F. Panscorr. Si. Louis: CLYDE 'EN N INC& Jscoo W. wAttit. patent law that no one, free from prejudice, can fail to be im- London. Eng., 011Ice:1 Gresham Building, Basinghall St.W. box Et STURDY, Manager. pressed. Sole .Representative for Germany and Austria:KARL E. DiEsIno, Berlin, S.W., He has made one point in particular which has come in 68, ttitterstrasse 72.Telephone Amt. IV, 11754. for editorial mention and approval in the New York Sun and other papers when he says :"The suggested amendments to the present Published the 15th of every month at 373 Fourth Ave., New York. patent law may be in response to the needs of the present admin- SUBSCRIPTION (including postage), United States, Mexico, One Dollar per year;all istration in enforcing the Sherman anti-trust law, but should the other countries, 81.26.England and her colonies, fiveshillings. ADVERTISEMENTS: $2.60 per inch, single column, per insertion.On quarterly or yearly administration change a law that has been working entirely satis- contracts a special discount is allowedAdvertising l'ages, $75.00. REMITTANCES should be made payable to Edward Lyman Bill by check or Post Office factory for more than one hundred years in order to punish a few Order. who may have missed it ?" or NOTICE TO ADVERTISERS.-Advertisingcopyshould This is the situation in a nutshell, and it is a point well worthy reach this office by the first of each month. By following this rule of consideration. clients will greatly facilitate work at the publication headquarters. This little volume of Mr. Johnson's should prove a stimulus to members of the talking machine trade not to relax in their cam- Long Distant Telephones-Numbers 5982-5983 Madison Sq. paign, during the present recess of Congress, against the effort Cable Address:"Elbill," New York. being made to undermine price stability.They should keep in touch with their Congressmen and Senators and reiterate their posi- NEW YORK, OCTOBER 15, 1912. tion as opposed to this legislation to the end that when Congress opens there will be a solid front on the part of the manufacturers IN the great campaign of education which is being conducted to and dealers of this country-at least those who believe in business enlighten our legislators and the general public regarding the advancement and progress along the right lines-so that the efforts bill,fathered by Congressman Oldfield, which contemplatesin- of Mr. Oldfield and his associates may be thwarted. terference with the manufacturers' right to regulate the prices at which his goods may be sold, the contribution of Eldridge R. Johnson, president of the Victor Talking Machine Co. and repro- THE patent situation is further handled in a very illuminative duced elsewhere in this issue of The World, is a most important way in a recent letter sent out by the Victor Talking Ma- document-one that merits the closest reading. chine Co., and it contains many supplementary facts in connection Nit.. Johnson goes to the very heart of the subject and studies with Mr. Johnson's arguments that really compel consideration by it from varied viewpoints.No one who reads this forceful, argu- reason of their pertinence to the subject under discussion.After mentative and convincing presentation of facts entitled, "Price Cut- pointing out that a number of new bills most dangerous to general ting-A Restraint of Trade," cannot help but realze that the sug- business interestshad recently been introduced in Congress,it gested Oldfield amendment to the present patent law, should it meet says: with legislative approval, would work a distinct injury to the best "The purposes of these bills are to prevent the regulation of interests of the manufacturers and trade of this country. prices by manufacturers either through the patent laws or any The talking machine industry would be particularly affected, other method whatsoever.They are based on the erroneous because from the very start it has been conducted on a very high theory that the manufacturer has no rights, interest or responsi- plane.The type of men engaged in the business is above the bility in goods after they leave the hands of the original producer. average.And it is all due to the maintenance of fixed prices, and These bills are aimed at the so-called trust monopolies.No doubt the absence of those competative wars which come into being with their authors are acting in good faith, but they do not understand elastic, or cut prices. the true situation.These bills will not only fail to accomplish the object intended, but will foster certain classes of monopolies, based THIS subject of price -cutting is particularly well covered by on price -cutting conspiracies from which the. public as well as Mr. Johnson when he says:"Price -cutting is generally con- honest manufacturers and merchants are already sadly in need of fused with competition and, while it may be so classed, there is a protection. very great and important difference, as many forms of price-cUt- "It is necessary, in order to carry on many lines of modern ting are unquestionably unhealthy competition.It benefits no one business, to have fixed policies and fixed prices,These policies and save a class of price -cutters who could very well be dispensed with, prices are regulated according to the character of the commodity for they live and grow rich by breaking into and diverting to dealt in and the quality of the goods produced, and can only be themselves the good -will of a trade that others have created.They maintained by the maintenance of that certain standard of quality never build up a business, but invariaby appropriate that which or by the fairness of the policies.All the better classes of manu- someone else has created.The foundation on which their business facturers market. their goods by some such system either through stands is not constructive, but destructive and monopolistic.They the patent laws or by refusing to sell to price -cutters. A complete sell at less than an ordinary percentage of profit if, by so doing, the estoppel of such a beneficial system would produce a chaotic con- trade that is going to many others can be diverted to themselves. dition hard to realize.It is only the sweatshop manufacturer and This is the whole story.There would, of course, be a public gain the producer of goods of por quality that care nothing about the in this were it done fairly and in good faith, but more than often price at which their goods are sold or the conditions under which it is not done fairly, or even decently, and is but the means to an they are sold." end that has aroused so much indignation in this country-monopoly.There are many legitimate occasions to reduce prices, but MANY of the great producing combinations have systems of such occasions are temporary and have no relation to professional distribution entirely under their own control.This class price -cutting." of manufacturers and producers are not always dependent on Our national legislators, even our state lawmakers, cannot fail patent protection, nor are they dependent upon the ordinary means THE TALKING AI ACHIM+. WORLD. 11 Merchandising, Selling and Operating Plans.

pLANS that are outlined early usually mature best.Many merchants delay business plans for fall and winter to such an extent that they are apt to lose some of the finest results of seasonable trade. Business problems should be solved now instead of later, for there is but a portion of October left -and with November looming up it is not wise to delay placing orders until too late or until a time when the delay may be expensive and annoying. Merchandise stocks must not only be assembled in warerooms and in the different departments before trade actually opens up, but selling and operating plans must be formulated that will further the movement of goods. Plans for stimulating trade must be not merely outlined, but must be completed and problems of administration and systematiza- tion must be worked out; also the personnel of the sales and operating forces must be looked into as well as importaht items relative to the store's physical accommodation. Merchandising, selling and operating plans are never good until they are well matured. They cannot be devised and applied simultaneously to fit the problems of selling.Therefore, the farther ahead the average merchant can look, the clearer his survey of the road and the smoother his going. Already much of the merchandise in many lines of trade which will form the basis of business later- on has been bought, and it is quite time that talking machine merchants obtain an accurate line on the fall campaign while October is still on the calendar. Now is the time to get the whole machinery of business into careful working order, and now is the time to begin getting up steam to run the machinery-that is, if full merchandising speed is expected when the flood tide of business actually reaches us. A careful survey of business possibilities in the local fields should be taken at this time.Has the population of your city and town increased within the year?Since last fall has any material change taken place in the population with direct reference to the absorption of talking machines and records?Has the percentage of high-class trade increased? Are there many newcomers to your city whom you have not canvassed directly in order to acquaint them of your store-its line of instruments and its service? All of these things require minute consideration and should be looked into with a view of meeting every new circumstance of trade with force, precision and directness. Then, again, have you a clearly formulated idea of how your store measures up with other stores in your vicinage with special reference to competing lines of goods? If you have failed to do this, now is the accepted time to analyze the situation. The talking machine merchant with keen foresight should see 4o it that the individual members of his sales force obtain an intimate knowledge of the various lines of instruments which he handles. Every salesman should acquaint himself thoroughly with the different styles of machines and how they fitinto different selling plans. Every salesman should understand the kind of advertising put forth daily, not only by the establishment with which he is associated but by others in his vicinage, and the proprietors should see to it that there is no haphazard advertising. Space in newspapers may be a source of great loss at any time unless that space is wisely used. There are many things to consider in the fall campaign, but the ones which I have outlined are well worthy of the careful consideration of readers everywhere, for we should remember that securing a profitable business is largely a matter of being equipped to handle it when the proper time comes, in response to well directed efforts to stimulate business.Being in full readiness to handle fall business is pre-eminently a matter of foresight and planning ahead. There are in the business world of America too many men who do not give the whole business situation the careful study which it deserves. They go at it in a haphazard way with plans perhaps not varying from those of years ago, thus forgetting that the world is constantly changing; and the business man who fails to adjust his machinery with the changing times will be thrown in the scrap heap of trade failures unless he remodels his plans so that they conform to a 1912 setting. EDWARD LYMAN BILL. of advertising and distribution.Most of these enterprises are a THE whole idea of totally and unconditionally prohibiting price great public benefit, and, fortunately, they can change their meth- controlis wrong, and the quality of goods made in the ods faster than the laws can be changed to interfere with them. United States has rapidly deteriorated since this policy has been But the great middle class of producers and manufacturers, such pursued, and will continue to deteriorate until a more intelligent as those that advertise extensively and sell through jobbers to the policy is adopted. retailers, would get the full force of a blow that would prove more None of the bills offered by individuals or by Congressional disastrous and confusing to general business than any legislation Committees for changing the present patent laws, or for regulating yet suggested. methods of trade, should be even considered by Congress.No The writer of this letter says furthermore :In defense of the doubt beneficial changes can be made, but each subject to be con- public, the maker upon placing his name and the specifications on sidered should be assigned to a commission composed equally of an article, giving the purchaser a clear and truthful conception of business men and Congressional representatives appointed by the the value of the purchase, should be allowed to regulate the retail President.These commissions should give each subject careful price by a contract with the retailer, whether the article is patented consideration, and submit a report to Congress from which intelli- or not.This plan under reasonable restrictions is practical, and gent bills could be drawn. we believe a constitutional rightif labor is worthy of itshire. These questions are all of great importance, and bungling This would stop the tendency to abuse the patent law ; would en- legislation will have a far more disastrous effect in these matters courage the production of a better grade of goods; would show than anyone is likely to conceive of without careful study of the up the makers of the poorer grades of goods; would protect the situation from the standpoint of long experience ih business affairs. purchaser against cheap goods marked at a high price; would check the tendency to combine among manufacturers; in short, its every DO not lose sight of the great fundamental truth-the value of influence is for good.On the other hand, absolute prohibition of advertising-its trade -pulling power depends on individual price control is an innovation with which ho civilized community advertising in your local newspaper over your own name.The has as yet had experience.It is Oriental in principle and a back- royal route to success and the shortest route is by personal appeal- ward step.It would encourage monopolistic combinations; reduce letting the folks at home know who you are, where you are and the average quality of goods manufactured to worthlessness by what you have tosell. Thus you help the manufacturer who making the selling price the only feature of competition ;would creates the national demand for talking machines.Local publicity breed labor troubles by making wage reductions necessary; in short, tells readers where the advertised' goods may be obtained and this every influence is for the bad. co-operative work brings about mutual benefits. 12 T.H E TALKING MACHINE WORLD.

There are still some not -yet -Columbia dealers who don't positively know that they are absolutely at liberty to carry the ready -money Colum- bia line along with their present lines and let their customers have the privilege of doing a 0 little choosing without going across town or down street.

Columbia Phonograph Co., Gen'l Tribune Building, New York

they have been formulated, the shipping production of the present factory will be soon over 200 MCMENIMEN DISCUSSES VITAPHONE CO. POLICY. machines a day.The production of the present Secretary and General Manager of the Vitaphone Co., Who Has Had a Long and Varied works has been sold foranumber of weeks in Cateer in the Talking Machine Field, Reviews Recent Accomplishments-ThePrin. advance, and Secretary McMenimen says it is dis- cii3Te Upon Which the Construction of the Vitaphone Is Based-Some of the Patents couraging to look at the pile of inquiries and orders Controlled and What They Cover-The Vitaphone Machine Plays Any Disc Record. every morning, knowing that they cannot cope with the sItuation. When the new factory is built there will be enough goods to go around-unless the de- H. N. McMenimen, secretary and general man-or selfish motives. Beyond the question of a doubt mand grows with it as it gives promise of doing. ager of the Vitaphone Co., manufacturer of the our position will be maintained and the Vitaphone Vitaphone, at Plainfield, N. J., in an interview re-will be shown to benotonly the best reproducing cently with The World representative, gave somemachine ever offered to the trade, but one that A REMARKABLE BOY SINGER interesting facts anent the products and policy ofcomes into it with a clear title." Is WalterLawrence, Who HasJustMade this company.Mr. McMenimen is credited with "What are yourgeneralstyles of machines ?" Records for the Columbia Phonograph Co.- being the first traveling man to sell disc goods and "These willbe hornless constructed machines Two Examples of His Versatility. he is considered an authority upon talking machine that can be equipped without the use of tools, time or ingenuity, with horns of any type in order to matters. The Columbia Phonograph Co. has just secured "It has been my fondest hope and desire for two selections of unusual years," said Mr. McMenimen, "to see the talking interest.Theseare records produced by Walter Lawrence, the famous machine made a musical instrument of the highest boy soprano of All Angels Church, New York City. order, realizing that the talking machine isthe In this connection it says: "For the first time in the one musical instrument that combines all musical annals of recording art, a perfect voice of a boy instruments.For a long time I have watched C. B. Repp working out the details of his basic prin- sopranohasbeenadequatelyrecorded." The ciple of a wood vibrating arm, the perfection of Columbia Co. has just cause to feel proud of the which would bring out all the musical tone that the new records-they are remarkable in every way. record has in it.No better evidence of the reali Walter Lawrence is only twelve years of age, and possesses a wonderfully sweet and clear voice. zationof this can be found than in the quality of rendition of all classes of records from the small- He is not a prodigy in any sense of the word, but est machine manufactured by us, retailing at $12.50. a normal, healthy, American boy, gifted with a "The scientific and mechanical principle of the remarkable voice.He is acknowledged to be the Vitaphone is simply a process of taking advantage greatest boy soprano in the United States.His of the knowledge gained through all wooden musi- firstselections comprise twofamouscoloratura cal instruments-vibrating tones by a molecular dis- numbers, calculated to tax the resources of the placement in the molecules of the wood and being most experienced, and which this gifted boy exe- applied to talking machine reproduction.If one cutes with the grace, and finish of the great artists. were to take a string of a violin with a tin body They are "With Verdure Clad" from Haydn's and draw the bow across it, nothing would be se- "Creation," one of the most melodious and perfect cured but a very nasal metallic screeching sound, examples of the old oratorio forms, and the light whereas the constant displacement of the molecules and dainty measures of Dell Acqua's "Villanello," of the wood in the body gives that sonorous, sweet (The Lark's Song)-a coupling of compositions, in tone that has even caused destinies to fall." which the contrast serves to accentuate the ver- "Your explanation of the Vitaphone principle is satility and high musical intelligence of the young fine, Mr. McMenimen," commented The World singer. man, "but how about the patent situation?" "As topatents,"answered .Mr. McMenimen, A GREAT ADMIRER OF THE VICTROLA. "this company controls all the patents secured by H. N. McMenimen. Mr. Repp on the basic principle of reproducing and Joseph Sheehan, for many years the principal recording sound.Chief among the basic patents satisfy the public who demand a big volume of tenor of the Savage Grand Opera Co.in New is No. 1,003,655, issued September 19, 1911.This, tone. We have a line of solid wood horns rang- York, and who later organized the Sheehan Eng- together with the many applications which he has ing from a 16 -inch bell to a 221/2 -inch bell horn lish Opera Co., touring through the West with at the present time in the Patent Office, gives us a that we will catalog as an extra.While the public great success, isa great admirer of the Victrola. position that cannot be successfully attacked by any seems to demand a hornless constructed machine, Mr. Sheehan has found this instrument most help- company or persons, for the simple reason that we yet most of usin the trade realize that the horn ful, and on the train, at the hotel, and, in fact, have not followed anyone in making our products, presents a greater detail and volume of the repro- whenever and wherever possible the members of but have worked out an entire new basic principle duction.This has been shown by the number of the Sheehan Co. played, listened to, discussed and of reproducing and recording. We have had theorders that we have onfileat the present time. profited by Victor music.This is in line with the advice of the most eminent attorneys knowing the However, the fact that we can use a horn on our policy of a great number of vocal teachers, who artof sound production,and notone of themhornless constructed machine is a very great ad- consider the records of noted singers most valuable has been able to discover that the principles utilized vantage to both the dealer and the public." in getting proper ideas of phrasing, interpretation in the Vitaphone have ever before been used in "And the records ?" and all the vital considerations which the singer talking machines, or to cite an instance where we "The Vitaphone is capable of playing any known must observe. in any way infringe any existing patents. We in- cut of disc record equally as well as it will play the tend to maintain our positionin every waypos- Vitaphone record. A simple change of the position The W. F. Frederick Co.,Pittsburgh, Pa.,is sible, and shall prosecute all infringers of our pat- of the tension spring causes the arm to take either devoting one whole side of its immense main floor ents, as well asresist any attemptthat may be the lateral or vertical cut vibrations." to Victor booths andreports agreat business in made to litigate us through unreasonable claims If the plans of the Vitaphone Co. mature as this line. THE TALKING MACHINE WORLD. 13

Breakage Loss Eliminated by

Fit Any Phonograph

STATE OF NEW YORK, COUNTY OF ERIE, SS. CITY OF BUFFALO EDWIN H. FORSTER, being duly sworn, deposes and says, that he resides at No. 129 Laurel Street, in the City of Buffalo, New York; that since April, 1909, he has been employed at the PEO- PLES' ARCADE, operated by the Automatic Exhibit Company, at 206 Main Street, in the City of Buffalo, New York; that he has entire charge of the phonographs and other machines at said arcade, including Edison and Columbia phonographs and other coin machines; that he also has entire charge of the repairs and adjustments on these machines and of changing the selections or records. Deponent further says that U. S. PHONOGRAPH CO. "EVERLASTING" RECORD No. 219, "LA SECRET-BELLS SOLO-BENZLER" was placed on one of the machines in said Peoples' Arcade by deponent and that at that time the automatic register on said machine, which shows the number of times the records on this machine had been played up to that time, was 60,812; that at the time the said record was removed from this machine, the automatic register thereon bore the number 113,233;that the said record, therefore, was played on that one machine, without interruption 52,421 times. Deponent further says that U. S. PHONOGRAPH CO. "EVERLASTING" RECORD No. 223 "PETER PIPER MARCH-XYLOPHONE SOLO" was also played on one of the machines at the Peoples' Arcade; that the automatic register number on said machine at the time the record was placed thereon was 41,591 and at the time the said record was changed, the automatic register bore the number 82,035; that the said record was therefore, played without interruption on that one machine for 40,444 times. EDWIN H. FORSTER. Sworn to before me this 28th day of November, 1910. OWEN B. AUGSPURGER, Notary Public, Erie County, N. Y.

A true story of Everlasting Records meaning INCREASED PROFITS to Jobber and Dealer alike. A request on your business stationery, accompanied by four cents (covering postage) will bring to you (safely by mail) a Sample Record. THE U. S. PHONOGRAPH COMPANY ASSOCIATED WITH THE BISHOP-BABCOCK-BECKER COMPANY CLEVELAND, OHIO 14 THE TALKING MACHINE WORLD.

We are so well satisfied with the multi- plication -table increase of Columbia business pretty nearly everywhere, that we can't for the life of us see how any not - yet -Columbia dealer can be.

Columbia Phonograph Co., Gen'l Tribune Building, New York

entire interior has been remodeled in a handsome manner. TALKING MACHINE TRADE WAS NEVER BETTER. William P. Hope, genial traveling representative Milwaukee Dealers State the Demand Makes ItDifficult for Them to Keep Stocks on of the Thomas A. Edison Co., Inc., in Wisconsin Hand-Excellent Crop Conditions Help Sales-New Types of Machines Prove Popular and northern Michigan, spent a few days in Mil- with Public-A. G. Kunde Calls on Wisconsin Dealers-WillOaklandShows How waukee recently.Mr. Hope was displaying the Records Are Made-Lawrence McGreal Home from the East-Recent Trade Visitors. new "Blue" Amberol records. W. J. Augustine, enterprising young Edison and Victor dealer at Fond du Lac, Wis., is receiving (Special to The Talking Machine World.) schools have been made by L. C, Parker, managerthe congratulations of dealers about the State as Milwaukee, Wis., Oct. 9, 1912. ofthetalking machinedepartmentatGimbel the result of his recent marriage to Miss Marie The talking machine business was never better Brothers'store,sincethefallopening ofthe Connor, formerly a school teacher of Fond du Lac. at this season of the year than itis at the present schools.Manager Parker reports an exceptionally Will Oakland, the well-known singer, who has time, according to jobbers and retailers.In fact, large increasein business during the month ofmade so many records for both the Edison and all expectations have been exceeded and a feeling September, as compared with the same period aVictor people, spentaweek at one of the Mil- of genuine optimism is noticeable everywhere inyear ago. waukee theaters recently.Mr. Oakland appeared the local trade.Dealers all over Wisconsin seem Business is so good at A. G. Kunde's Columbia at the McGreal retail store one afternoon, present- to be rounding up a big business and are forced store at 516 Grand avenue that Mr. Kunde hasing several of his songs and explaining fully the to file duplicate orders with jobbers for records, been forced to increase his sales and office forces.system of record making.Miss Gannon and Mr. supplies and machines.Local dealers are so rushed Keith Meyer and Roy Peterson have joined the McGreal had advertised the event extensively and that they are meeting with considerable difficulty salesforceandArthur Lembke has assumedthe new auditorium atthe McGreal store was in keeping their stocks up to a point where the charge of the bookkeeping. packed with people. trade can be satisfied. Mr. Kunde was one of the 100 members of the Lawrence McGreal, Edison jobber, has returned General business in all lines in this section of the from a business in the East.Mr. McGreal spent Northwest has taken on new life during the past Merchantsand Manufacturers'Associationof Milwaukee who visited the Dodge County Fair several days at the Edison factory and ordered his month.Fears that the corn crop, all important in fall stocks.He is anxiously awaiting the appear- Wisconsin and surrounding territory, might not at Beaver Dam, Wis., on October 2.Mr. Kunde called upon various dealers at Beaver Dam andance of the new Edison disc machine, and says ripensatisfactorilyhave beensetaside anda that dealers expect great things of the new ma- bumper crop is being harvested at the present time. other points in the interests of his jobbing trade, and he reports that the trip was highly successful. chine.Mr. McGreal reports that the new Edison This, added to the remarkably heavy grain crop Kinetoscope, for which he has the Wisconsin State which Wisconsin farmersthreshedthisseason, Mr. Kunde gave out an interesting little souvenir. Mr. and Mrs. Kunde recently returned from a busi- agency, is selling even better than he had antici- has resulted in widespread prosperity, and the talk- pated.Dealers seem to be meeting with some good ing machine interests are coming in for a goodly ness trip to the Chicago offices of the Columbia Phonograph Co. sales from schools all over the State. share of the money, which is flowing more freely WilliamVoss,ofAppleton,Wis.;William than at any time since the days preceding the panic Paul A. Seeger, enterprising young manager of Schoofs, of West Bend, Wis., and Peter Kraus, of 1907. the new talking machine department at the Ed-of Kraus & Grau, of Port Washington, Wis., were Industrial conditions in Milwaukee have shown mund Gram Music House, has been making some among the Wisconsin Edison and Victor dealers decided improvement of late, and the big heavy remarkably fine Victrolasales during the short who were recent Milwaukee visitors.All report time that the handsome new Gram store has been machinery manufacturingplantsareoperating that trade is brisk and that the prospects forabig more nearly at the capacity point than at any time opened to the public.The formal opening of the fall business were never better. in the past five years.Working people are mare $125,000 establishment was held about, the middle prosperous than they have been in many a day,of September, and people who visited the store, despite the much mooted_ problem of the high cost which is undoubtedly one of the finest west of CARUSO AND HIS INCOME. of living.Jobs in Milwaukee are now hunting the New York City, were evidently well impressed men, according to the recent report of the Wiscon- with the attractive talking machine quarters andFirst Began Making Records in 1903, and In- come from That Source Now Nearly $90,000 sinFree Employment Bureau, which says thatthe fine line of Victor machines carried, as sales there are twenty-five jobs waiting for every man thus far have exceeded all expectations. Annually. who happens to be in the field for a position.All Miss Elizabeth Hughes, who is in direct charge the local talking machine houses report that sales of the talking machine department at the Third Caruso's income from talking machine records, in low and moderate priced machines are excep- andGarfieldstreetstoreof Edward Schuster is estimated, runs close to $90,000 a year, and tionally good.The callfor the high-priced ma- & Co., is more than "making good" in the talkingaccording to an official of the Victor Talking 'Ma- chine has naturally increased in direct proportion. machine business, and during the past month has chineCo.ithasevensurpassedthatfigure. "Business in the jobbing and retail fieldisso made several Victrola XVI.sales.MissElsie Caruso made his first record in 1903, and he has a good that we are having troublein gettingin Meisner, who is in charge of the talking -machine contract running over a long period of years with enough stocks to meet the demands of the trade," department at the other Schuster store at Twelfththe Victor Co.While some of the ballads which said Miss Gertrude Gannon, owner of the McGreal and Vliet streets, has also made some fine saleshe has sung are exceedingly popular, yet it is the retail store and head of the Wisconsin Talking during the past four weeks.J. W. Campbell is operatic numbers that find the greatest favor, and Machine Co., jobber for the Victor."The new general manager of both Victor departments. his selections from "Faust," "Aida" and "Pagli- styles of Victrolas X., XI., XIV. and XVI., which The Heller Piano Co., 516 Grand avenue, hasacci" are constantly in demand. were placed on the market on September 15, havesecured a lease on adjoining quarters, which, to- been popular from the very start and have done gether with an addition now being erected on the TAKES ON HOME KINETOSCOPES. much to increase the general volume of business. rear, will give the concern at le..st 12,000 square Here again we are finding it hard to get in enough feet of additional floor space.Special quarters Among the New York. concerns who have re- of these machines." have been provided for the new Victor talkingcently taken on the new Edison Home kinetoscopes J.H. Becker, Jr., manager of the Victor de- machine department, located in the new portion of is the Blackman Talking Machine Co., 97 Chambers partment at the Espenhain department store, says the establishment, and Manager Louis Leo expectsstreet, who received itsfirstlot of machines late that business has been increasing steadily.He to make a special feature of the talking machinelast month and already reports a surprisingly large finds the daily concerts given are most resultful. business.The adjoining quarters have been con-demand for the interesting adjunct to the Edison Several good sales of Victors to the Milwaukeenected with the main store by archways and the lines. THE TALKING MACHINE WORLD. 15 Since the rearrangement of the warerooms, the company ishandling considerably more business BUSINESS EXPANSION IN THE QUAKER CITY. than it ever handled before, and with very much Each Month Seems to Reveal Most Satisfying Conditions so Far as Business in the Talking less confusion. Machine FieldIs Concerned-New Styles of Machines Are Winning a Great Deal of Mr. Eckhardt was in New York last week to Favor-New Quarters of the Columbia Phonograph Co. Most Attractively Gotten Up see the new machines that the Columbia will get -Many New Accounts Opened by This Company-Some Estey Innovations-Cornell out the middle of November, and he was very Retires from Wanamaker's to Develop Victor Trade-Other News of Interest. enthusiastic over them.He believesthat when those new machines are put on sale that they will cause asensation.The Columbia Co. here has (Special to The Talking Machine World.) letin No.1." Itcontains pictures of the Estey opened a number of new accounts.It has started Philadelphia, Pa., Oct. 8, 1912. building, both interior and exterior, as well as pic- With each month the talking machine business Charles W. Flood, 4914 Baltimore avenue, and tures of the various machines they handle, and a Charles Heinle, 3501 Kensington avenue, in the ex- is pushing itself upward, and each month brings listof records that "should be in every home." clusive handling of the Columbia here, and it has the same informationthatitwas much busier These pagelets have been mailed to all the cus- secured a number of new men in the State to than last year, and has surpassed expectations, fol- tomers of the Estey house as well as to a largehandle the Columbia.They have put on some new lowed by the same old complaint of the inability number of other addresses.They are getting the salesmen.R. W. Jackson, for years eastern sales- to get goods.The new lines of the Victor Co. business there, and why shouldn't they, for they man for the Sheldon School of Scientific Sales- have caught on well here; the Columbia Co. is have most attractive salesrooms, a most genial manship, is covering eastern Pennsylvania, and A. just about putting the finishing touches to its ware - manager, and machines that sell on sight, if youJ. Heath is traveling in the northern central part rooms, making them the most attractive inthe will allow the proverbial term. of the State for the firm.The COlumbia Co. has city, and probably thereis nothing finerin the Lit Brothers have been renovating their talking alsosuppliedthecomplete stockfor Guisseppe country-at least nothing where business can be machine department.They have removed the un- Piacentiana, who has opened a talking machine done with greater facility.The Keen -o -Phone Co. sightly platform and have recarpeted the depart- store atPacific and Tennessee avenues, Atlantic has been able. to get a number of prominent capi- ment and have much better facilities for waiting City.The firm had orders last month for a great talistsinterested here,sothatitwill have un-on customers.They are also adding an additional many Dictaphones, and it has increased its busi- limited capital with which to proceed.There are hearing room to the department.Manager Elwell, ness in this line over last year more than 100 per many other interesting things in the talking ma- of the Heppe talking machine department, reports cent. A year ago it had two men looking after chine life of Philadelpha which will be treated in that their business has been very good all through this end of their business, and to -day it has eight, connection with the news from the various houses. the month of September."Our business," he says, and where it had one traveling man in Pennsyl- When I asked Louis Buehn -how his business"is far in excess of the supply from the factory."vania it now has three. was in September; he replied, "We sold some stuff They have never had a September as big as the in September," with emphasis on the "some."Mr. one just past.Among their recent visitors were Buehn is highly elated over his business, and said Harry J. Halt, of Mt. Holly, N. J.; A. F. Winter - REAL MUSIC IN THE AIR. that every month during 1912 has been much bet- stein, of Bristol, Pa., and Harry F. Cake, of Tren-Aviator Takes Victor Machine with Film on ter than last year, and that September was excep- ton,N.J.They allrepent a good business in TripDuring MichiganState Fair-Music tionally so.In fact, it was the best month they their section, with most flattering outlook for the Plainly Heard at Height of 700 Feet. have had thisyear,due, Mr. Buehn says, very future. largely to the sale of new Victor machines.While The Gimbel department is hustling these days for (Special to The Talking Machine World.) the shipments from the factory were very good, business, and in a few days will have added two Detroit, Mich., Oct. 9, 1912. they were not large enough by a great deal. Among new hearing rooms totheir department.These For what is believed to be the first time in his- the visitors to the Buehn store was Frank Stan-rooms were previously occupied as offices, which tory, a talking machine went aloft in an aeroplane ton, who was showing the new indestructible Edi- will be moved elsewhere.They made a gain in here a while ago, entertaining the aviator and the son records-the hard "Blue" Amberola. September of GO per cent. over last year.They throng on terra firma with "The Midnight Flyer" Mr. Cornell, who had been at the head of the have put on a new outside man, David Davidson, duringitsflight. ItwasattherecentState Wanamaker talking machine department, has re- who had been connected with their piano depart- fair. A birdman wasatthe groundsallthe signed, and itis said that lie will assist in estab- ment for a short time, and came here from Pitts- week, and one day Manager Rupp, of Grinnell lishing Victor storesina number of the large burgh, where he had been connected with the Miller Brothers, who .was at the fair in charge of the cities.J.C. Angle isin charge at present, but firm. Victor exhibit, suggested that he take a machine whether permanently or merely temporarily could Word has been received in this city from Emmet aloft as an experiment.The offer was accepted not be learned, as Manager Caminerer is out of Stewart to the effect that lieis doing very welland a Victor VI. was selected for the entertain- town. in his new position with Keller & Sons, Easton, Pa. ment of the angels.It was arranged so thatit The Edison business phonograph is growing rap- The Columbia Phonograph Co. on Saturday last could be started with a string, to be pulled from idly in popularity in Philadelphia.Louis Buehn & finished a work which it started more than a month the aviator's seat. Bro. have succeeded in placing them in large num- ago of improving its warerooms, in rearrangement, The machine soared up about 700feet, when bers with prominent firms here, and they have redecoration and refurnishing, which makes themthe aviator pulled the aforesaid string and the prospectsatthe present time for several more in most ways among the finest warerooms in this music started.It could be heard very plainly by large orders which they expect to close during city.They have been doing an excellent Septem- the audience below.The aviator then commenced the present month.C. Auerbach has been added ber business, and October already shows signs of a spiral glide to his starting point, the Victor play- to the Buehn selling force to assist in the handling even better results.Walter L. Eckhardt has otr- ing throughout the descent.Extensive applause of the Edison business phonograph. tainly the right idea not only inthe beautifying greeted the landing.As 700feetisabout the Manager Walter Linton, of the Estey Co.'s Co-of the warerooms and making them very much height of a sixty -story skyscraper would be if there lumbia department, has introduced a number of more convenient for thebusiness, but in every were such a thing, it is likely that this is the near- innovations into that business.Not the least strik- other way he has infused an unusual amount of estto heaven that music ever has originated- ing of which is the getting out of a full page on life into the business and has started out to leave music on mountains not figuring, for no matter calendared paper, which is headed "Estey Hall Bul-nothing undone to keep the Columbia to the front. how high up, itstill is on earth.

"DUSTOFF2, RECORD CLEANERS ARE A POSITIVE NECESSITY To all owners of talking machine records, for their use before playing adds life to the record through removing the accumulated dust and dirt from the minute sound grooves-the cause of the wear and friction in the repro- "DUSTOFF" RWOUDL A R ) "DUSTOFF" de Luxe ducing point track.It insures a wonderfully clear and distinct tone repro- fordiscs madeofWiltonfabric mounted on varnished wood holder. fordiscs madeofWiltonfabric duction free from scrapings, blurs and harsh sounds."DUSTOFFS" are mounted on oxydized metal holder Each in a 2 -color box. finished in "unique" "tigerback" de- effective and simple to use, with no possibility of scratching the record in the Retails at 15c.(In Canada, 25c. 1 least. sign. Each ina box and 12 in a each.)Liberal discount applies. 'DISPLAY CARTON. Retails at 50c. each.(In Canada at 75c. each.)Liberal discount ap- "DUSTOFFS" are proven "swift sellers" wherever dis- SPECIAL OFFER COUPON. (94) I plies. played-and there is a good profit in their sale for you. MINUTE SHINE COMPANY, Providence, R. I.: We supply with every shipment a quantity of mailing Please send us, all charges prepaid, for inspection, sam- circularsfree. ples of the "DUSTOFF" RECORD CLEANERS. YOUR JOBBER can sup- SAMPLES SENT FREE, for inspection to rated firms, Name upon naming jobbers. ply you, or write us direct. USE THE COUPON NOW forsamplesofthese Address PROFIT -MAKERS. Town State Address all communications direct to the manufacturers Our Jobber is 280 CANALSTREET, S. W. MO. (Please pin coupon to your business letter -head.) MINUTE SHINE COMPANYPROVINCE.DE R. I., U. S. A. ------16 THE TALKING MACHINE WORLD.

Vitaphone Reproducing Device

A NEW BASIC PRINCIPLE OF REPRODUCING SOUND

A FEW of the EXCLUSIVE VITAPHONE FEATURES VITAPHONE SOLID WOOD ARM (without metal parts) through which passes every vibration of the needle, refines and develops every note, only reproducing the self -same life -like strains that were received into the original master record ;without that metallic, nasal, scratchy sound. VITAPHONE STATIONARY SOUND BOX eliminates the necessity of carrying a floating sound box across the face of the record, tearing out the delicate sound waves, the life of a record used on the VITAPHONE is more than doubled. VITAPHONE HORNLESS MACHINE has an amplifying sounding board that allows the sound to travel upward (not under -the reproducer). By uncoupling the hornless connection at the sound box it is possible to use any size horn. VITAPHONE WILL PLAY equally as well either the lateral or phonocut records. VITAPHONE products are manufactured under Basic patents and we will maintain and protect in every way the exclusive rights enjoyed by dealers handling the VITAPHONE. VITAPHONE COMPANY, Plainfield, N. J. THE TALKING MACHINE WORLD. 17

UN TED STATES AND CASLE ADDRESS: FOREIGN FROWENPAT" NEW YORK PATENTS AND FRANK T. WENTWORTH TRADE MARKS PATENT AND TRADE MARK CAUSES TELEPHONE: 41 PARK ROW, NEW YORK 4084 CORTLANDT

September 26, 1912. The Vitaphone Company, Plainfield, N. J.

Gentlemen: - In reply to your inquiry of the 23d inst. as to your

legal standing concerning patents, and the advisability of your

agreeing to protect the trade in handling the "Vitaphonen machine, I can but repeat the substance of the opinion which I gave you

in writing some time ago, that the IlVitaphone" machine differs radically in its fundamental theories from any talking machine which

had been patented prior to the invention of your Mr. Repp.

The tensioned diaphragm, the wooden transmitting arm and the manner of mounting same, and the adjustability of the device to both up and down and lateral out records, are the main features in

which the "Vitaphone" differs from earlier machines, and, in my opinion, your product does not infringe any existing patent.

The patent to your Mr. Repp granted under date of September

19, 1911, and the pending applications controlled by you, contain

basic claims of such scope as to secure to you a monopoly of your product and place you in a position where you can not only defend

against attacks, but against competitive machines operating similar-

ly to the "Vitaphone". In view of your impregnability, both offensively and

defensively, I can see no possible objection to your agreeing to pro-

tect the trade in handling "Vitaphone" machines whenever an agree-

ment of this kind is required. Very truly yours,

FTW/EW. 18 THE TALKING MACHINE WORLD. The Talking Machine Trade in New England

that exercise are just as much in touch with it; for the farmers, the professional men, the women, GRAND OPERA MUSIC VIA GRAFONOLA FOR HIGH SCHOOL. the children of the community, and those who do William E. Getchell, in Charge of the Instalment Department of the Columbia Phonograph no active work whatever, are all customers, and Co. in Boston, Arouses Interest of Instructors and Pupils in Springfield, Vt., School. as such are in touch every day with trade and commerce, and therefore are influenced to a marked degree by the standards of trade and commerce, (Special to The Talking Machine World.) music.Another guest was Professor Jackson, a and of the men who are engaged in trade and Boston, Mass., Oct. 8, 1912. blind pianist, who gave selections himself between commerce. William E. Getchell, who is in charge of the in- the two parts of the regular program. If those standards are high they react through- stalment department of the Columbia Phonograph While up in Springfield .Mr. Getchell attended out the community, and the tone of the community Co., went up to Springfield,Vt., the middle of the Springfield Fair, which ran for two days, and is raised; if they are not as they should be, then September, where he supervised a concert of grand where he was able to give considerable publicity there is a corresponding depreciation in the moral opera music given in the hall of the Springfieldto the Columbia outfits, rs the crnnpany had a good sense of the community, so that the business men have the great responsibility of being the most conspicuousexamplesforgoodorforbad throughout the land. CONDITIONS IN NEW ENGLAND So Far as They Affect the Columbia Phono- graph Co. Are of the Brightest, Judging from the Report Made by H. A. Yerkes, Manager of the Wholesale Department, Who Has Just Returned from an Extended Visit Over That Territory-What He Tells The World. H. A. Yerkes, manager of the wholesale department of the Columbia Phonograph Co.,re- turnedrecently from an extended trip through New England.Mr. Yerkes found general trade conditions excellent, and states that the political situation has not affected prosperity in the least. AtPortland, Me., both talking machine and record sales have increased so rapidly thatthedistribut- Grafonola Concert in Springfield, Vt., High School. ing branch in that city is rearranging the store in orderto accommodate the unexpected demands High School.The program was a most carefully exhibit under alargetent, which Mr. Wheelermade on their products.In Boston, the approach and judiciously selected one, and gave great pleasure installed. of the opera season has helped to boom sales all toalarge company of the school and faculty. along the line.As the Boston Opera Company per- Mr. Getchell went toSpringfieldin the interest BUSINESS MEN AS EXAMPLES. formers are under exclusive contract with the Co- of the local dealer there, Mr. Wheeler, and as an lumbia Co., many new records will shortly be pro- admission was charged quite a goodly sum was Often Depended Upon to Set the Standard by duced.As an indication of the prosperous condi- netted with which to purchase a Columbia Nor.- Which Their Community Is Guided and Istions in Boston, one of the leading piano houses, pareil.Enough money was made so that afirst Judged. with branches throughout New England, is arrang- payment of nearly $70 was made on the outfit. ing for a line of Columbia products for each store. Among the interested persons enjoying the con- Commerce and trade concern us all.Commerce At Springfield, Forbes & Wallace, who recently cert was Mrs. Jennie M. McCullock, the supervisor and trade are controlled largely by the business installed a talking machine department, are greatly of music in the Springfield schools, and H. D. men; but not only are millions relying for liveli- pleased with the results to date.At Hartford and Casey, the superintendent of schools, both of whom hood upon an intimate relation to commerce and New Haven, the outlook for fall business is most were most enthusiastic over the quality of thetrade, but those who are not exactly engaged inpromising, and alarge department store inthe former city will shortly close a deal for the addition of a talking machine department.Mr. Yerkes is now enjoying a well-earned vacation at his old home in Washington.While there, he introduced Feature thenew Edison Records ! his mother to her youngest grandchild. NOTABLE BUYERS OF COLUMBIAS. 55 Blue Amberol Records have appeared; fifty Wealth and politics both figured in two recent sales of Columbia records made in a leading store regular and five concert;all indestructible. of Portland, Me. An automobile Containing Mrs. Alice Roosevelt-Longworth, Mrs. Cornelius Van- derbilt and Col. Fred Hale, son of ex -Senator These are the newones that you and your Hale, of Maine, drove up to this store and the customers have been awaiting. The demand is occupants alightedto make some purchases of Columbia records.Strange as it may sound, the there and your sales will be big, butyou must firstsong chosen by Mrs. Longworth was that have the records for demonstrations. famous Champ Clark anthem entitled "You Gotta Quit Kickin' My Dawg Aroun'."Later inthe day W. L. Douglas, the well-known shoe manu- Send for the set-55-and make October the big recordmonth. facturer and ex -Governor of Massachusetts, purchased a number of thelatestColumbia records. This Portland store is doing a thriving business At BOSTON and NEW HAVEN with Ellery Band records.The proprietor uses these records as a lever to sell instruments, as the Ellery records sound clearest on the "Favorite," THE PARDEE-ELLENBERGER -CO. which induces many persons to make exchange arrangements for Columbia machines in order to NEW EDISON MACHINES with DIAMOND -POINT obtain the full value of these beautiful selections. It is safe to say that every person you get into REPRODUCERS are also out :: Send for several your store, or that you talk to, or who sees the displays and store before Thanksgiving Day will begin to think of Christmas and gift -giving on the day after. THE TALKING MACHINE WORLD. 19 FROM OUR BOSTON HEADQUARTERS 324WASHINGTON STREET, JOHN H. WILSON, MANAGER.

(Special to The Talking Machine World.) Booths Handsomely Decorated. a number of Edison machines in handsome cases Boston, Mass., Oct. 16, 1912. When one reaches the quarters ofthe Edison of different woods. Thomas A. Edison, Inc., has one of the mostexhibit there is a treat in store, for the whole in- The demonstrations are entirely those of the interestingexhibitsattheElectricalShowat teriorisso artistically arranged that one never new disc machine, and it is of more than passing Mechanics' building,which 'openedafew clays would realize the barren state that the space ordi- interest that this is the first time that these ma- ago,to continue for four weeks.The exhibit narily is in.Over the top has been spread a canopy chines have been given a public exhibition.In the occupies a large portion of the basement underof light blue, and the walls are done in a darker,apartment area number of comfortable chairs the stage in Grand Hall, and no one cannot miss blue oatmeal paper with a pretty panelled border.which. the visitors occupy while listening to the the display, as at each enl of the stage whereOn one side are a series of windows with small music, and thus does the room become a small the stairways descend there are illuminated signs panes. and these are curtained in a soft brown, concert hall. surmounted by a large portrait of Edison.There which harmonizes splendidly with the blue.At one Lectures on New EdisonDiscMachine. are two discs which keep flashing out intermit- end isa slightly raised stage, on which are two Before each concert H. R. Skelton, the New tently and a hand points to a "special entrance tobig bay trees, and two table electroliers of stained England traveling man for the Edison concern, Thomas A.Edison, Inc., dOnonstration exhibits glass.Down one side of the room are other hand- gives a short talk explaining in considerable de- and Edison disc amusement phonographs, kineto- some lamps.At the back of the stage "Thomas A tail the mechanism of the new disc machine. He scopes. Edison storage and primary batteries, dic- Edison. Inc.," blazes forth in small electric globes. tells how music is reproduced in its natural state, tating machines and home kinetoscopes." On the stage and down one side of the room arc what is the cause of the ordinary mechanical noises that one sometimes hears on talking machines, how a permanent diamond point reproducer is used on these new machines, tells of the indestructibleness of the discs. tells. how Edison took out patents on discs in 1908, but as he could not find a material that would meet all the requirements he did not attempt to put anything of the kind on the market. WHAT ARE YOUR He proceeds to explain how with these discs there is no chance for leakage of good tones, how Edi- son found a means of holding all the vibrations that NEEDLE POLITICS? arc young and strong.

How the Records Are Demonstrated. Then Mr. Skelton takes a record and puts it on the machine so that the audience can see just hOw Join the ranks of the itis done, and shows how the stylus works, explaining incidentally how the movement is up and Duplexetone Boosters down instead of right and left, as in other disc machines.He tries out several records so that one and may note the -variety of reproduction., such.for instance. as a vocal quartett,!. a soprano solo, some orchestral or hand number and others.Through- Cast your ballot for the needles with out the demonstration the audience sits in the deep- est attention, and when the people hear the music the biggest reputation, the largest one then quicklyrealizesthat Mr. Skelton has profits and the most satisfaction- given a very accurate description of the tonal quality of the new machines.These demonstrations are given a number of times each day and are largely attended by a most intelligent class of people. who show their interesE after each recital by making innumerable inquiries. UPLEXETON Eastern Talking Machine Associates Meet. The first meeting for the season of the Eastern Talking Machine Associates was held on Oct. 3 Talking Machine Needles in the quarters of the company in Tremont street. President Taft presided, and when it came to the electionofofficerswas unanimouslyre-elected. If you counted every intermediate tone of Mr. Chamberlain was elected vice-president. suc- ceeding W.J.Fitzgerald;Mr.Fitzgerald was each slight twist of position, you could get elected secretary, and Mark Read was made treas- 50 tones, but all you really require is 2 tones urer.It was voted to allow the women attached to the large staff of the Eastern company to be- -LOUD and SOFT.Both secured instantly come members, so theywill be privileged here- with Duplexetone Needles; there's no chas- after to attend the meetings.During the winter it is planned to have a number of social features, ing around for different needles for different but as the members have not the large opportuni- in that ONE needle. ties for extensive entertaining they had in previous records-everything is LOL I) years they will not be able co entertain this season Write for more particulars; a booklet cov- on so big a scale.However, their quarters are equipped with a piano. so that there always will be ering the Bagshaw service and a lot of Du- opportunity for good music. and among the Asso- plexetone samples.You'll sell Duplexetone ciates there is much good talent. New Quarters Attract Increased Business. needles at a good profit-we guarantee it. Sincetheimproved quartersoftheEastern Talking Machine Co. have been opened to the pub- Mail us the request to -day. lic business has shown a marked increase.The interior of the Tremont street quarters are among the handsomest in the city.The wholesale business is reported to be especially good at this time. and itis further stated that the new Victor ma, chines are making a big hit with customers. W. H. BACSHAW A Visitor from New Hampshire. LOWELL, MASS., U. S. A. SOFT J. M. Hassett, who isthe manager at Ports- mouth, N. H., for F. \V. Peabody, who is an Edi- son dealer, was in town a few days ago taking in the Electrical Show.Mr. Hassett lately was fortunate in being able to'n stalla home (Continued on My( 21, 20 THE TALKING MACHINE WORLD.

The Columbia Saturday Evening Post advertisement this week (printed in this issue) will give Columbia dealers a beautiful bundle of business to start the Fall with-business based on the one instrument that has become thestandardof the world, and that needs no introduction to our dealers, but only needs promptdeliveries and we are prepared for that.- Columbia Phonograph Co., Gen'l Tribune Building, New York

FROM THE WORLD'S BOSTON HEADQUARTERS. LANDAV'S NEW PLAVER=PIANO STORE (Continuedfrom page 19.) Will Be Opened This Week-Is an Annex to Present Victor Quartersat563 Fifth Avenue. scope on the United States gunboat "Wheeling." Visitors are given every opportunity of inspecting He has also installed complete Victrola XI. outfits the workings of these instruments. By the time this paper goes to press the new on the "Wyoming" and "Arkansas." Berkley with Landay Bros. player -piano and music roll store of Landay Bros., Reports Strong Victrola Demand. Herbert D.Berkley,f,,rrnerlyofBoston. and Inc.. will be open to the public.This new store Harry Rosen, of 3 School street, reports a land widely known in the talking machine business, has is an annex to the present Victor quarters at 563 office business this fall, and he says be is selling gone to New York. where he is now connectedFifth avenue, and presents a most attractive and Victrolas as fast as he can get them.Mr. Rosen vith Landay Bros.. and he is to be located in their pleasing appearance.The furnishings are taste- further states that he proposes to keep up thenew store in the Longacre building, opposite the ful and match the decorations of the Victor de- pace along with other dealers and jobbers, and Hotel Knickerbocker. The store opened this week. partment. the growth of his business has necessitated theMr. Berkley formerly was with the M. Steinert & The new store will be under the management of addition of three more booths, which will be in-Sons Co. at their Arch street Victor department. Frank W. Weems, formerly connected with the stalled in a few days.Mr. Rosen, with a party ofand latterly with George L. Schirmer, of this city. American Piano Co.. and prior to that with Kohler talking machine dealers, went to the Electrical Rushing Business with Ditson. & Chase in the West.Mr. Weems is an acknowl- Show yesterday to inspect the new disc machines .-\tthe Oliver Ditson Co. Manager Winkelman edged player -piano expert and will doubtless be of the Edison Co. reports a rushing business, the month of Septem- most successful. with the new store.The stock to "Blue" Amberol Records Make Good. ber having shown up exceptionally well.With a bed: splayedwill be the American PianoCo.'s Rythmodik Manager Silliman, of the Pardee -Ellenberger Co., most courteous staff of clerks and salesmen Mr. player -pianosandthewell-known reports a heavy demand for the new "Blue" Am- Winkelmanisable to have allcustomers given music rolls. berol records, samples of which are now in the polite and intelligent attention. Francis T. White in Charge. Clinton D. Price has opened a phonograph store hands of the Edison dealers. The diamond pointed at 182 Main street, Poughkeepsie.Mr. Price was In the Victor department of the Henry F. Miller reproducers likewise are coming in for a big de- for *nine years in business at 233 Main street, and mand, and those who have tried them with theCo. the greatest difficulty is being experienced in sold his business there three months ago to his cylinder records make a most favorable and enthu- getting a sufficient number of the new machines. partner, My, Ryan. siastic report on them.Manager Silliman is spend- Since the retirement of Mr. Urquhart the Victor ing considerable of his time at the Electrical Show department has been placed in charge of Francis The Victor Talking Machine Co.: Camden, N. J.. these days. T. White, whose valuable services to the Miller in the Voice of the Victor, states that Chickering F. K. Dolbeer, manager of the sales departmenthouse thus are shown appreciation.Mr. White & Sons, of Boston, Mass., one of the largest piano for the Eastern Talking Machine Co., with head- isalert, active and courteous, qualities quite es-concerns in the East, are making extensive prep- quarters over in New York, was a visitor to Bos- sential in attaches of such a house as the Millers. arations to establish a Victor department some time ton a few days ago. with its splencEd traditions. thisfall. Mrs. Frances Clark to Give a Talk. Mrs. Frances E. Clark, formerly superintendent of schools in Milwaukee, who now is superintendent of the Educational Department of the Victor Talking Machine Co., is coming to Boston on Oct. The DITSON Pledge 15.At Young's Hotel on that evening she will meet a number of school teachers at dinner, after Is to see that our clientele has a better service than ever-setting which Mrs. Clark will give a talk on the value of a new standard in Victor jobbing. deliveries.The demands of alert talking machines as an educational factor in the schools.The meeting isunder the auspices of Victor dealers-the kind that grow-are many and varied, and we Henry B. Hall, master of the John Winthrop furnish the "first -aid" in every instance. School. and among those present will be Mr. Dyer. We believe this year's Victor business will be of tremendous pro- the new superintendent of the Boston schools, and portions, and it will pay you to have James M. McLaughlin, director of music inthe schools.Samuel Freeman, of the Eastern Talking Machine Co., and George M. Reese, Jr., will .be present in the interests of the Eastern Co., and will operate the machines, which will be used by Mrs. Clark for purposes of demonstration. The Fastest Victor Service W. H. Beck Homeward Bound. President W. H. Beck, of the Eastern Talking \vhich is a requisite in this hustling age.We possess the largest Machine Co., is expected in Boston shortly.Mr. Beck has been in Europe most of the summer and stocks, the best organization and most up-to-date equipment in the spent considerable time in Paris. Eastern half of the country. Mr. Chamberlain, manager of the wholesale de- This covers Victor machines, records and supplies of every kind, partment of the Eastern Talking Machine Co., has not to mention cabinets, needles and trade -marked accessories. been spending a week up in the White Mountains. having gone north in his automobile. Will you let us tell you. more about Ditson co-operation? A postal Victors at Electrical Show. gets this information! George Lincoln Parker has a good display of Victor outfits at the Electrical Show in Mechcnics Building.It is well arranged on the ground floor. OLIVER DITSON CO Boston, Mass. and a part of the time Mr. Parker is there and at other times one sees Charles Trundy in charge. THE TALKING MACHINE WORLD. 21 FROM OUR CHICAGO HEADQUARTERS ROOM 806, NO. 37 SOUTH WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER.

(Special to The Talking Machine World.) Mr. Otto gave descriptive talks before the play- Edna P. Tyer.Mr. Jones is well known in musi- Chicago, Ill.,Oct. 8, 1912. ing of each record.The program was arranged calcirclesinthe Indiana capital,hisfirstex- Both from the manner in which orders are com- with due regard to dramatic effect.The first part perience being asa member of the Newsboys' ing in from the country dealers to Chicago jobbers ended with thevoice, now hushed in death, of Band.He developed into an accomplished musi- and the way in which the Chicago retail trade has Charles Gilibert, who died last year on Ihe ocean sian and is making a record for himself as a talk- opened up, it looks as though we were in for an bound for America, and at the close of the pro- ing machine salesman.Mrs. Jones is well known unusually large talking machine business this fall. gram the audience found themselves singing "The among the young society people of the city. Everybody isjubilant regarding the volume of Star Spangled Banner," led by the voice of the Huntingin the Northland. September business and that during October so far. late Frank C. Stanley.The program, an iaeal one Roy J. Keith, sales manager of the Talking Ma- The only apprehension felt on the part of the for rendition before a cultured audience, was aschine Co., left early last week for a hunting trip jobbers is regarding the supply of goods, and they follows: in the wilds of Saskatchewan, Canada. His friends are advising their dealers to anticipate their wants Organ Solo Selected in the office expect daily shipments of game from Miss Nettie Cleveland to as great an extent as possible. Solo Profugo (Lost Proscribed) from "Martba" Flotow the Northland. Enrico Caruso and Marcel Journet The demand for the new Victor types has been Oh, Dry Those Tears Bishop Good Advertising. something remarkable.The Columbia Co. is hav- Evan Williams The Ditzell Music Co., Oklahoma City, Okla., is M'appari (Ah, So Pure) from "Martha" Flot ing difficultyin filling orders for several of its Enrico Caruso using large space in the local papers in exploitation Annie Laurie Scott latest models, and the record demand all along Miss Geraldine Farrar of the Columbia product.They call themselves the line is very heavy.All jobbers speak of the Crucifix Faure "The Piano and Grafonola House" and feature Enrico Caruso and Marcel Journet number of new accounts being opened up in the Caro Nome (Dearest Name) from "Rigoletto" Verdi the Grafonola end of the business most vigorously Luisa Tetrazzini West thisfall and of the high character of the Largo from "Xerxes" Handel and with excellent results, according to all reports. newcomers in the field. Charles Gilibert Visitors and Personals. INTERMISSION. The Edison Co.'s announcement of 55 new Am- The Lost Chord Sullivan George W. Lyle, general manager of the Co- Enrico Caruso berol Blue records with the new diamond repro- Oh, Loving Heart, Trust On. Gottschalk lumbia Phonograph Co.,isexpected in Chicago Reed Miller this week inthe course ofa general Western ducer has created a great deal of interest among Fruhlingzeit (Spring Tide) Becker the company's dealers, and jobbers say that orders Ernestine Schumann-Heink business trip which will take him to the Coast. Eternelle (Forever Thine) Garden Scene from "Faust" are coming forward in a most vigorous manner. Gounod Mr. Koester, oftheEilers Piano House, of Geraldine Farrar and Enrico Caruso Portland, Ore., was a recent Chicago visitor. UniqueVictor Recital. Lolita (Spanish Serenade) Buzzi-Peccia Enrico Caruso Robert Smallfield, the well-known talking ma- John Otto, of the talking machine department ofLucia-Sextet (What Restrains Me) Donizetti Lyon & Healy, gave a unique Victor recital before Sembrich-Severina-Caruso-Scotti-Journet-Daddi chine and piano dealer of Davenport, Ia., is spend- Star Spangled Banner Key ing several days in Chicago buying fall stock.He an audience that filled the auditorium of the Re- Frank C. Stanley formed Church of Irving Park, Tuesday evening, An interesting coincidence was found in the fact reports that last month was the best September in September 24.All of the records, played on a that the pipe organ of the Reformed Church, an the history of his business. Victor IV, were accompanied on the pipe organ exceptionally fine one, by the way, isa Lyon & Miss Gertrude Gannon, the capable talking ma- by Miss Nettie Cleveland, the church organist. Healy and the last one built by them before closing chine dealer of Milwaukee, was a recent Chicago The voices of Caruso and the other Red Seal ar- that branch of their business a few years ago. visitor. tists rang out convincingly against the rich and Wedding Bells. George Ornstein, manager of traveling salesmen exquisitely played accompaniments, and it was a H.R. Jones, assistant to Manager Powers, of the for the Victor Co., arrived in Chicago from the matter of general comment thatit was hard to talking machine department of the Taylor Carpet East last week and made the rounds of the job - realize that the singers were not present in person. Co., of Indianapolis, was recently married to Miss (Continued on page 22.)

The Wade

Cr= Fibre Fibre Needle Needle Cutter No. 1 Cutter No. 2

The WADE FIBRE NEEDLE CUTTERS, No. 1 and No. 2, trim the needle at the proper angle, and the needle can be repointed from ten to twelve times, thus giving more tunes per needle than any other cutter made.This cutter is provided with aself-acting stop, which preventscutting away more than enough, to make a new point. The WADE CUTTERS have an upper and a lower blade, the upper blade being loosely pivoted and pressedagainstthe lower bladeby means of a spring, making a perfect contact.These blades are made from the best Swedish Tool Steel and are scientifically hardened by electricity,giving the most lasting and finest cutting edge thatitispossible to produce, and seldom ever needs sharpening. The construction of the WADE No. 2 affords the most powerful cut of any tool ever made, and the blades work parallel to eachother, there- foreitrequires practically no exertion whatever to trim the needle. We fully guarantee this cutterinevery respect, and if the blade of this cutter ever gets dull we will give you a newblade upon return of the old one. Order from your regular Distributor-we sell to Jobbers only. List Prices-No. 1, $1.50; No. 2, $2.00 WADE & WADES CHICAGOthILLt 9.9 THE TALKING MACHINE WORLD. FROM OUR CHICAGOHEADQUARTERS-(Continued from page 21.)

bers.He was met here by "Doc" O'Neill, of the just been announced for sale, constitute one of the year.The demand for the new Eclipse $20 horn- Victor fieldforce, and who had been on a trip best cylinder propositions I have ever seen placed less machine and the Regal $40 machine has been covering Atlanta, New Orleans, Birmingham and on the market, and the orders are coming in from so great that the company is having difficulty in other Southern points.He reported conditions in the dealers most satisfactorily." filling orders.The increased output of the factory the South as being peculiarly favorable. Siemon VisitsVictor Factory. has enabled them to keep pace with the demand Among the recent visitors at the Talking Machine F. A. Siemon, assistant manager of the Chicagofor the other types, and a notable feature of the Co. were Mr. Butters, proprietor of the Western house of Wurlitzer, spent several days the latter trade is the manner in which the sales have kept Michigan Music Co., of Luddington, Mich.; R. S. part of September at the Victor factory, Philadel- up on the higher priced types, the $200 table ma- Kinningham, of Danville, Ill.; Mr. White, of the phia and Cincinnati.He says that the Victor Co. chine,forinstance,being strongly infavorin Milliken -White Music Studios, Muskegon, Mich., is straining every nerve to meet the demand forspite of the desirable Grafonolas offered at lower and Mr. Jackson, of the Talking Machine Shop,the new types of machines, and that withit's figures. Rockford, Ill. greatly increased output he believes that there will Will Have Fine Store. M. P. Baukin, of Beloit, Wis., was a Chicagoperhaps not be as great a shortage as last year, The building at 227 Wabash avenue, in which the visitor the latter part of last week. although it does not seem possible that the great newly organized "Phonograph Co.ofChicago" C. W. Parker, manager of the Victor depart- demand can be met altogether ifit continues as will be located,is now being entirely remodeled. ment of the Gimbel department store, Milwaukee, anything like the presentrate.The September The entire front has been torn out and the build- spent a day in Chicago last week. business was unusually good, one ofthebest ing will be practically rebuilt and fitted up in the Wurlitzer's Handsome Department. months inthe historyoftheChicagohouse. most modern fashion.Itwill probably be the The remodeled and enlarged retail talking ma- There is a general feeling of confidence among middle of November before the improvements are chine department on the ground floor of the Chi- the dealers, and an especially encouraging feature completed. As stated last month the company will cago store of the Rudolph Wurlitzer Co. will be isthe number of desirable new accounts being be distributers and retailers of Edison goods. completed in another w ek or ten days and will opened up. A New WadeCutter. rank with the very finest departments in the coun- Opens New Department. In their advertisement inthisissue, Wade & try.Full descriptionis postponed until every- A Victor department has been opened at the Wade, 1227 East 46th street, announce a rtew Wade thing is in shape and photographs can be presented, branch store of Louis Weber & Co., on North fiber needle cutter which will be placed on the but it may be said that a number of new ideas avenue, under the general charge of Mr. Egger- market in addition to the popular cutter which has have been embodied in the enlarged department stedt, who has charge of the Victor department at been on the market so long and is so popular with which will be of decided interest to dealers every- the main store at. Van Buren and Clark streets. the trade.This gives the firm two excellent cut- where. A method of wall construction has been Improve Warerooms. ters, one selling at $1.50 and the other at $2, and secured which, it is believed, will make the booths Manager C. F. Baer, of the Chicago office of the enables them to meet fully the demands of the as soundproof as it is possible to make them. There Columbia Phonograph Co., is making various im- trade. are fourteen record demonstration booths, all beau- provements toitsretail warerooms.The large A Big Cabinet Line. tifully decorated and in the Tiffany finish in vari- windows on Wabash avenue and on the corner The Salter Mfg. Co. is having an unusually fine ous shades.The booths are on either side of an of Wabash avenue and Washington street, which fall business on the Salter horizontal shelf,felt - aisle in which the record shelving is placed and open right into the store, will have paneled back- lined cabinets.The various new styles recently from which the record clerks work. The custom- grounds built, finished in mahogany, on the store introduced have met with instant favor inthe ers' entrance to the booths are from aisles on the side, but enameled in white in the window, thus trade.Besides its big line of disc and cylinder sides of the booths opposite from the court or forming an effective backing for the handsome dis- recordcabinets the company also makes a fine line aisle in which the record shelves are located.The plays of machines and records and lighting up of sheet music and combination sheet music and large store formerly known as the "annex" and the general display effect.The windows on Wash- music roll cabinets, and dealers would do well to hitherto devoted to pianos has been added to the ington street will have draped backgrounds.Re- write the company for catalogs of all the entire talking machine department.The rear halfis tail Manager 0. D. Standke now has his office line. on a raised platform where he can keep on Good Business Phonograph Installations. booths and a general machine display room, while the entire retail floor. Edwin C. Barnes, the Chicago Edison business the front half has been fitted up as a concert room District Superintendent W. C. Fuhri, of the Co- phonograph dealer, is sending out some handsome with a commodious stage.Here daily recitals will lumbia Phonograph Co., recently returned from a post cards from hisheadquartersintheFirst be given.The entrance to the concert room is di- trip to St. Louis, Kansas City and Omaha.He National Bank building.On the address side a rectly to the right of the entrance from the street, reported that he found conditions most satisfactorybrisk talk regarding the Edison dictating machine and those wishing to hear the concerts do not inthe sections tapped by the offices located in is given, while on the reverse is a photograph in have to run the gamut of salespeople. those cities, and that the prospects for a large fall colors of Mr. Edison seated at his desk in the act Phenomenal Business Rush. and winter trade are of the best. of approving the perfected electric motor operating At the office of the Talking Machine Co. there Expansion with ColumbiaCo. hissteel cabinet dictating machine.Mr. Barnes was every evidence of a business rush unusual The September business of the Chicago office has made some very large installations of Edison even for that busy institution."The demand for showed an increase of about 35 per cent. over last business phonographs of late. the new types of Victor machines has been simply abnormal," remarked General Manager Arthur D. Geissler."Notwithstanding the greatly increased A beautiful and comprehen- capacity of the Victor plant and the extended preparations made to meet the demand, the volume of sive New Catalog is ready for business has been so great as to make it impossible you. Shown between its covers for the jobbers to fill promptly all the orders that is a splendid line of Cabinets are flooding in. We hope, however, that there will be something of a lull after the first reorders have and Table Cabinets for Disc been satisfied, and I am inclined to think that at Records and Cabinets for the present high rate of speed at which the Victor organizationisturning out the new types that Cylinder Records. there will not be much of a shortage for the holiday The pointisjustthis;that we trade.The business this year has certainly been makeattractivedesignsthatare wonderful. Up to October 1 our business showed properly priced :then we guarantee an increase of 33 per cent. over last year, and Sep- tember, notwithstanding the shortage of the new the workmanship and finish. Because types, was away ahead of the same month of last of a heavy demand all styles are cut year." inlargequantities whichisyour Business RecordsBroken. assurance of prompt shipment. "We always expect September to mark the open- The necessity for a cabinet to file your cus- ing of thefall trade, but last month broke previ- tomer's records inis unquestioned. ous records in that regard," said L. C. Wiswell, of It only remains for you to sell that cus- Lyon & Healy."It was a wonderful month both tomer the best in a cabinet that you can buy. in wholesale and retail-one of the best opening So get Udell Cabinet Catalog No. 41 by months we have had in our history.The demand for all of the new types of Victor machines has dropping a line to been exceptional.The $100 to $150 machines lead, No. 413 Cabinet for DiscRecords Catalog Department perhaps, but the $200 type is more than holding Quartered oak top, front and sides. Any Victor its own.The demand record orders have been finish.Mahogany frontandsides.Holds exceptionally good and the dealers are generally 272 10 or 12 inch disc records. THE UDELL WORKS preparing for a fine fall business. A Cabinet That It Will Be Easy For You INDIANAPOLIS "The hew Edison Amberol cylinder records and To Sell INDIANA the new diamond pointed reproducers, which have iN111111111v THE TA LK 1 NG MACHINE WORLD. 23 Live Dealers Make Money Selling Live Goods

Here is something that has a market in every Victor home The L. & H. Fibre Needle -Cutter

SIMPLE CORRECT AND LEVERAGE EASY FOR A TO PERFECT OPERATE CUT FINEST TOOL STEEL

The L. & H. Needle -Cutter orFibre Repointer we now offertothe userof Fibre Needles is the result of four years' exhaustive experiments, and, we can safely assert, NONE BETTER CAN BE MADE. The lover of GOOD music will find this cutter invaluable.The upper blade being pivoted above and back of cutting edge insures perfect contact with lower blade.Both of these blades are made from finesttool steel and properly tempered and with ordinary usage will last for years,without sharpening or renewal. The cutter has a self - acting stop, which prevents cutting away more than enough, thus a pin can be played twelve or fifteen times before becoming too short. Also a receptacle for retaining the needle clippings. We give our absolute guarantee with every cutter sold. RETAIL PRICE, $1.50 LET US SEND YOU A SAMPLE TO -DAY!

World's Largest Chicago Music House

A request from a dealer will result in us placing his name at once on our rapid-fire mailing list. 24 THE TALKING MACHINE WORLD. NOW THE RECORD REVIEW. DICTAPHONES USED BY PROMINENT RAILROADS. Buffalo Times Devotes Large Space to Careful Shipment of Ninety -Six Dictaphones to the M. S. & D. A. Byck Co., of Savannah, for the Review of Talking Machine Records for Cur- Central of Georgia Cffices-Some Other Prominent Sales Recorded-Used Recently in rentMonth-A MovementThat Should Some Famous Court Trials-Holding a Strong Position in the Business World. Spread to Numerous Other Cities. An announcement of particular interest to talk- The Dictaphone department oftheColumbia road installations were the Louisville & Nashville ing machine dealers and also to the manufacturers, Phonograph Co., of which Frank Dorian is man-Railroad and Central of Georgia Railway.Over and which indicates a higher appreciation by the ager, is doing an excellent business, and the out- one hundred machines were placed in the L. & N. daily press of the importance of talking machine look is promising for an exceptional season.N. offices, and with the recently installed machines music and the increasing interest shown init on B. Easton, executive office representative, recently thereare96DictaphonesintheCentralof the part of the public, recently appeared in the returned from an extended trip through the MiddleGeorgia's offices. We have just renewed our con- Buffalo (N. Y.) Times and read as follows : West, where he paid particular attention to condi-tract with the M. S. & D A. Byck Co., of Sa- "Believing that there are in Buffalo a very large tionsinIndiana and Kentucky.He reportsa vannah, to handle our machines, and this company number of people who are interested in talking steady demand for Dictaphones, with an increas- was instrumentalin our closing the Central of machine records,particularly those usedinthe ing appreciation of their superiority over the old- Georgia Railway businessBy the first of Janu- beautiful cabinet -style machine, The Times has de- fashioned methodsof cidedtopublish a monthly review of the best handling correspondence. records turned out by the leading companies, with He closedseveralim- a view of helping those of its readers interested p o r t a n tinstallations in the purchase of these.The monthly 'record which wereconsum- review' is inaugurated in this issue. mated onlyafter thor- "The month of October sees a large number of ough tests and demon- splendid records turned out by the manufacturing strations. companies, and the lover ofmusic, whether he A recent additionto prefer operatic or comic, sacred or ragtime, violin theDictaphoneselling or band selections, will find it a task to select the forceisM. Elser,Jr., best in any department. whoformerlyr e p r e- "People, everywhere, are recognizing the won- sented the American derful pleasure and education to be derived from Indian, a publication of the modern graphophone, withitswiderange 20 volumes, retailing at of repertory and its superb tonal qualities, as great $4,000. Mr. Elser met an improvement over the old talking -machine with with remarkable success its squeaking, grunting, metallic melody as the six - in the sale of this high- cylinder, 60 h. p. is over the one -lunged machines classworkandisa of the first generation. valuable addition to the "The popularity of the present-day machine is e ffi cient Dictaphone A Dictaphone Shipment Received by the ByckCo., Savannah. so widespread that the discussion of records, their force qualities and advantages is one of the chief topics The company has been giving considerable time ary I expect to install a thousand machines in rail- of conversation of the American dinner -table." and attention to the possibilities in the railroad road offices throughout the country, and these will Followingthenotice and introductorypara- field, and in an interview with The Talking Ma- be the foundation for a record -breaking 1913 busi- graphs, over two full columns of the paper were chine World, George D. Smith, in charge of the ness." given over to careful reviews of the new records railroad end of the department-a former railroad Frank Dorian, manager of the Dictaphone de- railroad issued by the Victor Talking Machine Co., and the man and well qualified tospecialize in partment of Columbia Phonograph Co.,is away Columbia Phonograph Co., including a review of Dictaphone installations-gave an interesting ac- He will on a week's trip as far West as Detroit. the new "Victor Book of Grand Opera."Surely count of work accomplished and plans for the fu-accompany General Manager Geo. \V. Lyle as far itis a step in the right direction and with the co- ture.He said:"The possibilities of the Dicta- asDetroit. J.D.Westervelt,executiveoffice operationofdealersinothercitiesshould be fieldare growing greater representative,is away a trip phone inthe railroad for a week on widely imitated. day by day.The roads must be educated and con- through New England.Business is especially fine vinced of the value of the Dictaphone, and once inthe Dictaphone department, many prominent thatisaccomplished,therestiscomparatively firms having installed them in the last few weeks. NEW SOL BLOOM STORE easy.Our main drawback at the present time is Among these may be mentioned the American In the Metropolitan Opera House Is Most At- Radiator Co., 12 ma - tractively Fitted Up-Excellent Location. chines ;IllinoisSteel Co., 7 machines ; Uni- Sol Bloom, Inc.,isto be congratulated on the versal Portland Cem- location of its new store at 40th street and Broad- ent Co., a number of way-a corner of the Metropolitan Opera House machines installed building and in the heart of the theatrical world, afteraseveretest. is accessible to all music lovers.The store pre- All of these firms are sents a beautiful appearance, the decorations being in Chicago, andof the Louis XVI epoch, and the colors throughout shows splendid work being French gray and old rose.There are dem- onthepartofthe onstration rooms of a most tasteful arrangement, Chicago office.Busi- and in the rear are the clerical offices of the store. nessin Washington, Milton Goldsmith, manager of Sol Bloom, Inc., D C.,has increased tells us that the store has done remarkably well considerably since the since its opening. A particularly high-class clien- passage of the annual tele is attracted to the store, and as a result there appropriation bill. An are many sales of high-priced Victor machines. interesting installa- tionwas thatofa half dozen machines HEADS NEW REPAIR DEPARTMENT. in the court room atA. H. Dodin Takes Charge of Large New De- Salem, Mass ,where partment Opened by Benj. Switky. thefamous Et tor case,resulting from Andrew H. Dodin, formerly in charge of the re- the Lawrence strike,pair department of the New York Talking Ma- is be:ngconducted. chine Co., has resigned and is now manager of a Using Dictaphones in FreightClaim Office of C. of G. R. R. John Haddon & Co , complete new talking machine repair department of Cape Town, South opened by Benj. Switky, the prominent jobber in a lack of efficient salesmen for Dictaphone work. Africa,Dictaphone agents, report asteadily inhis store at 273 Eighth avenue, New York.Mr. This is a serious handicap to my plans, but with creasing demand forthe machines 'by business Dodin's long experience in the repairing of talk- gradual additions to our sales force the work will houses throughout that country. ing machines makes him especially fitted for his go ahead steadily and unceasingly.I was sick new position. from December, 1911,to May of this year, and During the past week a fall exhibition, held at unable to proceed with my work, but since June 1 Gimbel Bros., 33d street and Sixth avenue,at- Watch the new customers and cultivate their ac- Ihave laid plans for several large installationstracted many visitors to the store and the talkingquaintance, for they sometimesturn out tobe the which will be closed any day. Among recent rail -machine department, best customers. THE TALKING MACHINE WORLD. 25

FOUR NEW DEALERS IN NEW YORK. INTERESTED IN NEW COMPOSITION. WINS IMPORTANT DECISION. In Addition to the O'Neill -Adams. Co. the TwoE. L. Aiken Resigns from Thomas A. Edison, Searchlight Horn Co. Wins Suit for Infringe. McCrearyStoresand the Lord & Taylor Inc., to Take Executive Position with Manu- ment of Horn Patent Brought Against Sher- Store Will Handle Victor Talking Machines. facturers of Articles from New Composition, man, Clay&Co.-The Latter Will Appeal. Regarding the Developmentof Which He (Special to The Talking Machine World.) The opening of a handsome talking machine de- Played a Prominent Part-Given Gold Watch. San Francisco, Cal., Oct. 5, 1912. partment in the great O'Neill -Adams Co. depart- Following the hearing of the suit of the Search- ment store on Sixth avenue, 20th to 22d streets, E. L. Aiken, who for nine years has been con- light Horn Co., of New York, against Sherman, under the competent management of Otto A. Gres -nected with Thomas A. Edison, Inc., most recently Clay & Co., of this city, as Victor agents, which sing, was recently announced.This has now beenas assistant superintendent of the record plant of commenced October 1, a decision was handed down followed by the announcement that three more new the company, has resigned for the purpose of be-yesterday by Judge Van Fleet in the Federal Dis- talking machine departmentswill be opened incoming assistant general manager for the Dickin- trict Court, in favor of the plaintiff. son Manufacturing Co., of Spring- This suit was started May 19, 1911, and was for field, Mass., which will engage in infringement of patent granted in 1904 to Peter C. the manufacture of various arti- Nielsen, assigned to the Searchlight Horn Co., for cles from a new composition of a phonograph horn, having bell shape, with abrupt- the general appearanceof hardly flaring outlet, composed of longitudinally ar- rubber, but much more durable.rz nged metal strips secured together at edges by The composition may be used in seam of such character as to produce longitudinal the making of pipes, telephone re- ribs on outer surface. ceivers and mouthpieces and Judge Van Fleet's decision was to the effect that articles for which a rubber com-all metal ribbed horns coming within the above positionisused,and has been definition are an infringement, and it is claimed by tried very successfully in the mak- the Searchlight Co. that this covers the horns now ing of disc talking machine rec- in general use by the talking machine trade. Dam- ords, though at the present time ages of $3,578 were awarded the Searchlight Horn the cost of the material has been O'Neill -Adams Co. Store in NewYork. Co. against Sherman, Clay & Co.This is estimated too high for the latter purpose. on the basis of 50 cents each for each horn sold New York City-one in the Lord & Taylor store Mr. Aiken and J. W. Ailesworth have done much by them.The decision also holds distributers, job- on 20th street and Broadway, one in the store of in the development of the composition and holdbers and retailersresponsiblefor infringement. James McCreary & Co. on 23d street and Sixthseveral patents covering various processes in that Sherman, Clay & Co. took steps at once to appeal avenue, and also in the McCreary 34th street store. connection. the decision. Special departments inthese prominent concerns Before leaving Thomas A. Edison,Inc.,.N1r. are now being erected and a full equipment of Vic- Aiken was presented with a handsome gold watch BELIEVES IN ADVERTISING. tor talking machines and records will be carried inby his associates with the company as a mark of their esteem. R.Montalvo,thesuccessfultalkingmachine these stores as in O'Neill -Adams Co. dealer of New Brunswick, N. J., has displayed his Otto A. Gressing, manager of the talking ma- faith in the selling qualities of the four new Vic- chine department of the O'Neill -Adams Co., will GOOD YEAR WITH VICTOR LINE. trolas by inserting full page advertisements in the also have supervision over the departments, acting local papers regarding the new instruments three as general manager of the four talking machine (Special to The Talking Machine \Vorld.) Indianapolis, Ind., Oct. 7, 1912. times weekly.The ads are strikingly set up in stores.Itis unnecessary to speak of Mr. Gres- large type and have produced excellent results. sing's qualifications, as he is widely known through- The Taylor Carpet Co. have experienced a fairly out the country as a man of ability, having bcen good year in the Victor business so far, and are A dreamer is one who dreams and dreams-a connected with many prominent houses. very enthusiastic over the new styleVictrolas. doer is one %rho dreams and does. They have just added another booth to their de- CAPITAL NOW $1,000,000. partment, and have a complete catalog ofrec- ords. Keen -o -phone Co. Report Progress of Business Miss Anna Abell, although new in the Victor -New Capital Interested. line, has been quite successful as a Victor saleslady, and is making lots of friends in the way she (Special to The Talking Machine \Vorld.) has been handling the record proposition. Salesmen Philadelphia, Pa., Oct. 11, 1912. is The Keen -o -phone Co., whose establishment BONCI TO MAKE COLUMBIA RECORDS. located at 227 South Broad street, this city, announces that its capital has been increased from The Columbia Phonograph Co.,General,an- one-half to one million dollars, and that the com-nounces that Bonci, the world-famous tenor, has Wanted pany is now busy at its factory in Frankford, Pa., contracted to make Columbia records for this com- on a large number of machines which are built pany exclusively.He has already produced sev- along new lines,as well as the big line of in-eral records which have met with remarkable suc- Must have experience destructiblerecords whichpossessspecialfea- cess.Bonci possesses a wonderful voice, particu- tures of excellence. larly adapted to record singing, and, needless to in selling Victor goods The company has recently brought into its man- say, the Columbia Co. is proud of being the medium at retai I.Permanent agement such names of prominent Philadelphia of conveying this great artist's voice to its large positions offered to the business men and capitalists as H. W. Stoll, a manarmy of customers. who stands high in Philadelphia in financial and right men, good salaries corporationcircles;MahlenW.Newton,of L. F. GEISSLER'S ABLE ARTICLE. to commence with, and Greene's Hotel; Mr. Moeller, of the Philadelphia good prospects for the Knitting Mills; Edgar E. Young, of William B. A further valuable contribution to the campaign Riley & Co.; John W. Cooper, the wool merchant; of publicity in connection with the Oldfield bill is future. All communi- Alexander Uhle, the prominent specialist.Morris the article entitled, "Save Fixed Price, or Have cations will be held Keen is at the head of the company. Choas," which was written for a recent issue of strictly confidential and Printer's Ink by Louis F. Geissler, general man- TO MANAGE VICTROLA DEPARTMENT.ager of the Victor Talking Machine Co., and which appointments will be (Special to The Talking Machine World.) has attracted much favorable notice by the vigor made for the evening, Craw fordsville, Ind., Oct. 8, 1912. with which he has handled this subject and the so as not to interfere Arch H. Olds, an experienced publicity pusher many striking arguments adduced.Surely the offi- and formerly advertising manager of a local paper, cers of the Victor Talking Machine Co. have done with their present em- has joined forces of the M. L. Claypool Pianotheir share to arouse the business men of this ployment. Co. as advertising manager and head of the Vic- country to the danger that may result from this trola department of the three stores of the com- bill becoming a law, and it is now up to all inter- pany in Lebanon, Frankfort, and this city.In his ested in maintaining fixed prices in the commercial Address All Applications To Mr. Oldswillgive an elaborateworld to get busy and submit their views on this new capacity, their representatives in the national series of recitalsat the three stores throughout question to the winter. legislature. Max Landay A catalog of unusual interest, cleverly written The New York office of the U -S Phonograph 563 Fifth Avenue New York Co. at 5 Union square, reports an exceptionallyand illustrated, has just been issued by the Vita - good business at the present time.Orders for phone Co., of Plainfield, N J.It treats in full of U -S machines are coming in rapidly. Vitaphone features. 0(1 THE TALKING MACHINE WOIILD.

BLACKMAN DISCUSSES ASSOCIATION PLANS. The President of the NationalAssocia- tion of Talking Machine Jobbers States That Har- $101tw mony, Combined with Progressiveness, Will Be the Keynote of His Administration. For - - Talking Ma- chines, Typewriters, Phono- IndiscussingassociationmatterswithThe this, but the credit standing of customers placing graphs,Adding Machines, Cash Talking Machine World this week, J. Newcomborders, especially for goods that are scarce,for Registers, Guns and Tools and all Blackinnt, president of the Blackman Talking Ma- the only way a jobber can give service isto be Polished Instruments.THE FI- NEST OIL MADE. It absolutely chineCo.,97 Chambers street, N ew York, and able to pay his bills.We cannot continue service prevents rust.NYOIL now sold president of the National Association of Talkingif we do not get paid.Sentiment is less a factor everywhere by allhardware and Machine Jobbers, said: in business than ever before.Reputations among sportinggoods men. Large bottle "I have just returned from a two days' visit tobusiness houses are based on making good on a (cheaper to buy) 25c.; trial size, 10c. WM. F. NYE, New Bedford, Mass. Philadelphia.While there 1 discussed association 'dollar -and -centbasis,'ratherthan throughthe ways and means with Louis Buehn, secretaryof social popularity of the members of the firm; for theassociation, and formulated plans and ideasafter all, watches were made to 'keep time,' guns fur my administration.We talked ovcr the va-to 'shoot straight,' and boats to'keep afloat,' re- rious committees and other incident41 details,and gardless of their ornamental beauty. 1expecttohave my preliminary arrangements "How often have we heard itsaid of the man completed in the very near future, and will thenwho was a business failure, 'Itis too bad, for he be ready for the furtherance of my present plans. was such a nice fellow.'Business is a legalized For polishing "In order that the objects ofthisassociation constant battle.Itcan be fought fair,and, re- may be clearly and universally understood, I thinkgardless of failures, successes are many; but who varnished woodwork it is it well to say something at this time regarding thecan please everybody and still be successful? A extremely satisfactory. No oil is so clean. plans and purposes of this organization.I would man often makes enemies among a certain class like to have it clear in everybody's mind that thisbecause he is on the level, but those who know .fisk your watch repairer whose association is for all the members, not a few, andhim, and whose opinion and friendship are val- oil he uses on your watch. should be a body for the commission of good re- uable, appreciate a person with backbone enough "The Sherman Law was devised for the preven- sults regardless of affiliations of the members. We to maintain a policy thatisfair, even thoughit tion and prohibition of monopolies.The patent does not pleaseall.These problems confront the should not refrain from taking up important mat- laws, underspecific constitutionalprovisions, ters simply because the factory viewpoint might manufacturer, jobber and dealer in all lines fromgrant to patentees and owners of patents exclu- not be inclined favorably toward some. the 'boss' down to the most humble employe, but sive and monopolistic rights.A strong argument "I want every member of the association to feel the creditmanhas examples of them every day. There is a big reward waiting for the man who might be made to show that if the Sherman Law that he isa part ofit, and that his requests or isinadequateforitsproperpurposeschange suggestions will always be welcome and will be will please everybody in the talking machine busi- should be made in that law without dragging in givcn such consideration as they seem to warrant ness, and who will give them allthe machines, for its support a system so vital and so compli- after careful thought, always with the idea in mind records and credit that will be needed during this cated, so essentially different in its nature and in holiday season. that we must consider the welfare of the associa- I am afraid he does not exist." its intent as the laws providing for and regulating As our members are inclined tion asa whole. patents." toward different manufacturers,it can be readily CONDEMNS OLDFIELD BILL. seen that the association must always regard theNew York Sunin StrongEditorialPoints DUTY ON DISC RECORDS UPHELD. welfare of the members as a body, and not favor Out Evil of Proposed Legislation. any one manufacturer.The by-laws of the asso- (Special to The Talking Machine World.) ciation state clearly that the association isorgan- Since the -booklet "Prince Cutting," by Eldridge Washington, D. C., Sept. 30, 1912. izedfor the promotion of everything that tends R. Johnson, president of the Victor Talking Ma- In the case of Kronfeld, Saunders & Co. and for the betterment of the industry.As the indus- chin Co., was sent out, a very striking editorial others against the assessment of duty by the Col- tryisnot represented by any one member, we on the revision of the Patent Law appeared in thelector of Customs at New York on talkingma- must consider the entire industry, and be guided New York Sun,in which thiseditorial empha- chinediscs composed of hard rubber or gutta always in that direction. sized thatthis great metropolitan dailyisalive percha, the Board of General Appraisers has ruled "WhatIaim for during my administration is to the danger of the proposed amendment to the in favor of the collector.Duty was assessed upon harmony. Any organization,business,socialor Patent Law as interpretedinthe Oldfield Bill. these articles by the collector at the rate of 45 per fraternal, will flounder on the rocks of failure if Itvirtually takes up the same arguments as cent. ad valorem under the provisions of para- harmony is missing.I do not want harmony atare setforth by Mr. Johnson.Lack of space graph 468 for "phonographs, gramophones, grapho- the expense of progressiveness, however.This as- preventsreprintingthisveryexcellentedito- phones and similar articles, or parts thereof." The sociation has been organized for a purpose.If its rial,but one section ofit,where itpoints out claim relied upon by the importersisthal said purpose has ceased to exist, then we do not wantthat thi.7 new bill would make the patent laws an discs are dutiable at 35 per cent. ad valorem as an organization.If the purposes are stillthere, effective adjunct to the Sherman Anti -Trust Law, manufactures of gutta percha, hard rubber,etc., however, let us make the best of them, and use thus causing considerable confusion, says : under paragraph 464 of the tariff act of 1909. the organization for what it was intended.The talking machine business, Ibelieve,in the future RECORDS OF TAFT, WILSON AND ROOSEVELT will show a most remarkable growth, not only because the business itself is capable of it, but because.Announced by Victor Talking Machine Co. This Week-Subjects ofInterestDiscussedby it will have the added advantage of favorable con- Republican, Democratic and Progressive Candidates for Presidency of United States. ditions. "We have the advantages of protection given us The Victor Talking Machine Co. this week an- lows :"Mr. Roosevelt Pays His Respects to Pen- by the patent laws, and the business has nevernounces a series of special records of exceeding rose and Archbold," "The 'Abyssinian Treatment' stoodstill.What has been ac.:omplishedis only interest,in view of thepolitical campaign now of Standard Oil.""Why the Trusts and Bosses a start for something better, and we should notunder way.They are made by President W. H. Oppose the Progressive Party," "The Farmer and rest our oars on it.Itisndeed gratifying to seeTaft; Woodrow Wilson, the Democratic candi- the Business Man." "The Liberty of the People." that the trade has take., this position, and suc- date, and Theodore Roosevelt, the national Pro- Thefourfirsttitlesare on two twelve -inch cessful jobbers and dealers everywhere bear evi- gressive candidateforPresident ofthe Uniteddouble discs, and the last named is on a single denceofthesplendidwork now beingdone. States. faced disc. Though some have failedtotake advantage of The titles of the three records by Mr. Taft are In these records the candidates discuss questions opportunities,thereare many more who have asfollows: "PresidentTaftonProsperity," of moment, and they should finda tremendous grasped them and are on the road to success. "President Taft on a Protective Tariff."Who are market where properly introduced by dealers. In "The foregoing are some of my ideas for the thePeople?""President Taft Discusses Labor sending out these records, the Victor Talking Ma- furtherance of association plans.As regards my and Capital."Popular Unrest-by President Taft."chine Co. remarks: own business, I have several ideasfor carrying"The Anti -Trust Law," "Peace-An Address by "Certainly, no time is more opportune for the out next year's business.We are improving ourPresident Taft." announcement of these records by the three men organizationin every reasonable way.We have The titlesof the three records by Woodrow who are so conspicuously in the public eye.And put out additional salesmen and are going to doWilson are as follows"Woodrow Wilson on the certainly nothing offers so splendid an opportu- a larger business than ever before,ifitwill beThird Party," "Woodrow Wilson on the Trusts." nity for reaching all the big men of your city as possible to get the goods. Iwill leave no stone"Woodrow Wilson tothe Farmers," "Woodrowwill these personal records of the rival candidates. unturned to give our customers the best availableWilson on DemocraticPrinciples.""Woodrow Once you get them in your store to hear Taft, service.Those dealers who are what we mightWilson on Labor," "Woodrow Wilsono-the Wilson and Roosevelt,itwill be an easy matter term steady or regular customers will have first Tariff." to play for themarecord or two by Caruso, Melba call,for I believe that we owe service to those These addresses are on double disc twelve -inchor Harry Lauder-the actual sale of an instrument dealers who have been loyal to us under all .con- records. ought to follow in many instances." ditions.We will be forced to recognize not only The records by Theodore Roosevelt are as fol- A good suggestion. THE TALKING MACHINE WORLD. 27

EDISON NEWS FROM ORANGE. PRODUCES SPEAKING FILM. seriouslywiththeexistingsystems,especially for office work. Much Interest Shown in New "Blue" Amberol A.M. Newmann, anAmerican, Residing in "Nevertheless," said one dealer, "I should think Records-Shipments Made to Coast-Some Berlin, Produces aFilm Which He Claims itwould be pretty exasperating to have a me- Real Baseball Fans-New Disc Records Not Will Revolutionizethe Cinematographic chanical voice calling off each quarter of an hour Yet Ready-F.K.DolbeerVisitsBoston World-Doubts as to Durability Expressed. extra that you allow yourself in the morning be- Show-Recent Visitors of Trade Note. fore getting up. A kind of mechanical conscience, A.M. Newmann, an American residing in Ber- I suppose." The chief event of interest at the phonograph lin, Germany, has produced a speaking film which Other dealers express doubt whether the films works of Thomas A. Edison, Inc., this month is the it is claimed will revolutionize the cinematographic or reels will last long enough to appeal to ordinary placing on the market of the new "Blue" Amberol world. Based on speaking filmpatentstaken clock buyers.They will haveto be extremely records, which will take the place of the regularout here in 1907, Newmann has formed a Berlin durable, and if they are not, people will soon tire November Amberol record supplement, and which company, with a capital of about a half million renewing them.The inventor says the question are being eagerly awaited by the dealers. Ship- dollars to exploit his invention at first in the form of durability will be satisfactorily solved. ments of the new records began last week, when ofatalkingclock. Theseclocks,whichwill several carloads were dispatchedtothePacific shortly appear on the market, instead of striking FILES PETITION IN BANKRUPTCY. Coast.The "Blue" Amberol records are made of the hour, will callitin a loud, distinct voice at a composition claimed by the manutacturers to be every quarter. Leon Epstein, a dealer in talking machines at indestructible, and to back up that statement a test Newmann's company is manufacturing them for 141 Orchard street, New York, has filed a petition record has been played at the factory over 3,800 all parts of the world, in every civilized language. in bankruptcy with liabilities of $2,319 and assets times and to all appearances, even when examined The whole German output for the next two yearsof $250 in stock and accounts. under a strong microscope, has not been damaged has been purchased in advance by a well-known inthe slightest.The new records will be sup- Baden firm.Itwas an extraordinary interna- RETURNS FROM EUROPE. plied to the Far Western trade first, and the ship- tional gatheringat Newmann's factoryrecently ments will work East in regular order.There are tohear the talkingclocks. Siamese,Persians, I. L. Cochrane, export manager of the Vitaphone at present orders on hand for over 1,500,000 "Blue" Turks, Bulgarians, Russians, Americans and Eng- Co., Plainfield, N. J.. returned two weeks ago from Amberol records. lish, after hearing the specimen clock, were in- England and other European countries, where he The executives of the company are strong base- vitedto make time voice records for the clocks consummated some importantbusinessarrange- ball fans and on the days when the world's series goingtotheirvariouscountries. A Siamese ments for his house. for the baseball championship were being played merchantpresentobservedthatthe Tower of off at the Polo Grounds in New York the majority Babel was made real to him at last. C. W. Lindsay, Ltd., of Montreal, has installed of the force was "on the job" at the grounds. The Berlin clockdealers consultedbythe World a beautifully decorated department for the han- rooting is about evenly divided between the Newadmit the new clocks are pretty sure to compete dling of a complete Victrola line. York and Boston teams, or, at least, was before the final decision. The announcement of the placing on the market of the new disc records is still held in abeyance in order that the disc records may meet every con- ceivable test at the factory.The new records are ROOSEVELT-TAFT-WILSON:WHO WINS? a hobby with "The Old Man," and he and his as- sistants in the laboratory have been breaking no - sleep records during the last month perfecting all the details.According to those who are well acquainted with the talking machine situation, the new disc records are claimed to be all that could SUPPOSE ALL THREE WERE ELECTED, "ON TRIAL." be desired, but Mr. Edison has not yet put his final If this was the rule, and they were all subject to "recall," history might read different. 0. K. on them for the purpose of placing on the market.Meanwhile plenty of machines are ready for the first record shipment. DEALERS HAVE THIS PRIVILEGE WITH JOBBERS. Frank K. Dolbeer, sales manager for Thomas A. Edison and Victor Dealers elect Jobbers to give "service." They are, and should be, Edison, Inc., recently spent some time in Boston in subject to "recall" and "replacement," if they don't make good. connection with the exhibit of the company at the Boston Electrical Show. The company also had a display of business phonographs at the Electrical EXPERIENCE COSTS MONEY, BUT IS VALUABLE IF CASHED IN. Show in New York last week, when the New York What has been your experience as to the ability of your favorite Jobber, or Jobbers, Edison Co. tendered a luncheon to Thomas A. in giving you holiday service on machines and records? Edison.There were present, besides the guest of honor, Frank L. Dyer, president of Thomas A. Edison, Inc., and other officials of that organiza- NO JOBBER IS "PERFECT," NONE CAN DO THE IMPOSSIBLE. tion. 4] You can judge best by "comparison."Don't hunt trouble, but when you find it seek Among the members of the talking machine trade a "remedy." who visited the Edison works during the month were :J. F. Cox, J. F. Cox & Sons, New Haven, Conn.;E. M. Wallace,OlneyMusicCo.,St. WE ARE TRYING TO PRACTICE WHAT WE PREACH. Joseph, Mo.; E. M. Backus, Jr., New York City ; Thisisimportant, otherwise we would encourage our Dealers totrythe"other Louis Poulain, Clarion,Pa.; Mr. Bennett, with fellow."If the "other fellow"is"beating us out," the sooner we know itthe better, Louis Poula:n, Clarion, Pa.; B. L. Beard, W. D. and wewillleavenostoneunturnedto"catch up" and "get ahead." Andrews Co., Syracuse, N. Y.; T. J. Blanch, High- land Falls, N. Y.; J. M. Hassett, F. W. Peabody, Portsmouth, N. H.; James H. Fletcher and Mr. NOW TO THE POINT, "BUSINESS IS BUSINESS." Fletcher, Fletcher Bros., Victoria, B. C., Canada ; Unless you areinbusinessfor your health, you can't afford to have anything but J. C. Haines, R. C. Kretchmar Co., Philadelphia, the "best service," and we cannot affordt-)give anything less.Don't delay, "time waits Pa.; R. L. Proudfit, Proudfit Sporting Goods Co., for no man."Investigate and give usa chance to help you.All applicants will be Ogden, Utah ;Mr. Mason and Mr. Bainbridge, receivedin turnandregularcustomersreceivespecialconsideration. Quackenbush & Co., Paterson, N. J.; C. B. Haynes, C. B. Haynes & Co., Richmond, Va.; F. H. Putnam and A. E. Severe, Putnam -Page Co., Peoria, Ill.; Mr. McKnight, Brookville, Pa.; W. L. Kipp, Kipp - Link Phonograph Co., Indianapolis, Ind.; W. I. THE PLACE TO CET THE GOODS-EDISON AND VICTOR \Vhitson,\Vashington, D.C.;W. 0.Pardee, Pardee -EllenbergerCo., New Haven, Conn.; 0. Stillman and 0. Stillman, Jr., Westerly, R. I.; M. C. Koester, Eilers Music House, Portland, Ore.; Edgar C. Smith, Kimball Piano Co., Chicago, Ill., and A. W. Toennies, Jr., Hoboken, N. J. TALKING MACHINE CO. Itis an old and true maxim that "a drop of 97 CHAMBERS ST. NEWYORK honey catches more flies than a gallon of gall."So EVERYTHING FOR EDISON OR VICTOR WHOLESALE OR RETAIL with men.If you would win a man to your cause, first convince him that youarehis sincere friend. THE TALKING MACHINE WORLD. More28 of the big

This Columbia definite offer advertise- THE SATURDAY EVENING POST October 1?,I! ment appears in the Saturday Evening Post this week. Once more the "Favorite;" and the Till the end of Octobel "Favorite" just as it was so successfully offered back in February-the same out- at $591° complete This is a short -time renewal of the most popuJ fit of records (with the addition of the proposal ever made to music lovers-except that t Columbia Demonstration Record), and Columbia Grafonola "Favorite" is now equipp with the perfected tone -control shutters instead the same general layout, except that the the former two small doors, and our Demonstrati Double -Disc Record is acid "Favorite" is shown with the Columbia to the record -out) tone -control shutters.It is a long time, as time is reckoned in the talking machine industry, since there has been any single improvement or addition so uni- " versally approved as these same Colum- bia tone -control shutters. You will notice also that this advertising was designed not to create a demand for something the dealer did not carry, but to make a direct, definite, sales -mak- `TRADE AtAftKI The 26 selections on the 13 Double -Disc ing offer of stock that the dealer already Records include the splendid Sextette from -Lucia," and also the famous Quartette from had and assist him to keep it moving in "Rigoletto," for which too selections alone many talking machine my nerS have had to pity $13.(Or >our own selection a healthy fashion.Nor is this advertise- of records to the same value will be supplied.)Record album t.tra. ment the whole story-nor yet the en- $200 Tone -Quality at a Quarter of the Price

Columbia Grafonola 'Favorite ' anorthicplays three rerotds ar one MO1111;111, and two' be te. ittiati, of the music that the modern Cr,fono tireyear's advertisement-but it indi- combination of high quality and low prier. 'I hewound while rune ing, The opriatiou of the motet capable of, remember that the rune was until mechanism is hilly cabiueted, the reproducer operat-is absolutely silent, and its Speed is reenlat, On ft recently trueolmanyofthegreateNta&stsiothew ing beneath- the lid, lod the sound waves being led'graduated dial. whoarc nowtoulcrcontrartm ithtlieColumbia- I cates the whole story of healthy, solid, through the tom: -arm to the tone -chamber where II the 11,.1r,t dt:lh,r112,114,1% nut to he to tine, Erentstatl.Nordic:a. Cat& ea,Slovak. Z theyaregrt lilyamplitit d and then thrown oursit -tidy you, wnts to. us Ise,If iou knowten, Nielsen, Pastpoli, Itiy.hafn. and a long It 010.0, the openin, soh, ct to teduct ion'at your w illwhere to D'art] a CO4111111,3 dealer near!, write us other,The suit,' of eArt, artist sole., has continuous and rapid Columbia increase by the partill or coinplete closing of the toot. controland 4,1, teeth nit 'MI his and address: made tt,C01114, lei 1 boldfX0 if. at VioarClatua shutters. The cabinet work is of the highest possible If you h.ne h, -en wditing 01 the pt Mooted "ta:k- nu take adYanta, of this OctuNer off. r, raftsin uiship, the wood used being e,rher selected ingmaehme"arritcJ,(1un't wait any 14,111, I'it'Srh.,, Heating is hvltesing-andlit logispetrol that affects you, right there in your of- Mt, s1,11 hack. or strongly marks d gerhlhIC If you have not been read, to pi rrlyisetill Don't let this day -got by bi fore sou tale art raahoe.ins polished. filler finishis aptorlosed tyre of instrument could he sold for less This is the 'objective paint sir hats been wail plied to a thousaud dollar piaim.'I he tonna:11r isIh m $215),her isthe perk, tinsirenth ratat a towed for four yenta-;toil the only mist ike fice, just as sure as interest on your bank revolved by a powerful triple 'piing motor, whichquarter of the ,ice, It you haven't yet realized the cito ocike is tho 11115.Sillg of it!-Dun't miss it- R? balance. Columbia Phonograph Co. Gen'l, Box 339, Tribune Bldg., New Yoi Thourunds of Deakrs from Ear, to Wert-and rich openorgr foe moray more h.., and there trotoeen.LIL.Ic for DEALER proposal. This isnot meant to suggest to you that you ought to throw out any other line for the Columbia-but we should be Columbia Phonogr .11 Tribune Bag Creators of the talking machine industry. Pioneers and leade Largest manufacturers of talking machines in the world. THE TALKING MACHINE WORLD. 29 newsfor the Fall

extremely glad to have somebody give THE .SATURDAY EVENING POST (a) The one standard "talking machine" model of the world us one solitary good reason why you -the Columbia Grafonola "Favorite"- the one best- should be prevented from carrying the selling and most successful of all musical instruments, with- Columbia line with your other lines if (b) A full outfit of double -disc records -26 selections, you happen to want to. (c)At $59.!P spot cash, or at the same price, without interest Itis a fact that the Columbia Grafo- or extras, in five dollar payments, (d)Subject to three days' free trial-and now ready for nola "Favorite" occupies a place all its delivery by dealers all over the country. own as the one standard "talking machine" model of the world-the one best selling and most successful of all musical instruments-and the profit is highly interesting.

1.111.4 altple,1 vlith Ihr ROL SHUTTERS Iel... feature 01 Cohnilltto wintmcsogo. They tcyla.r the kti ilonnt 1.5 otr op elfd etitat. thymv.,11111, .hrel. awl pr,. DV,Ir k/OI COVO/IVe C0111, 1.0111. P. S.-Turnthismessage into money. Get some of this "Favorite" business.Unless it interferes with Columbia selling -rights already granted, we will put you in touch with the ways and means. You can't losea cent, and you ought to make a basketful.

31). Company, Gen'l g,New York :he talking machine art.Owners of the fundamental patents. e selling rights granted where we are not actively represented. 30 THE TALKING MACHINE WORLD.

A TALKING MACHINE ADJUNCT "A large number of picture discs containing illus- the market.His immediate answer to our com- trations of standard and popularsongsare now munication read in part as follows: Which Is Greatly in Favor with Talking Ma- ready and itis planned to issue aregularlist "I am pleased to learn that you are putting on chine Dealers and the Purchasing Public, Is monthly. the market a four -minute recording outfit and, in the Adaptor Made by the Picture Disc Co., of "Thereisanotherfield now intowhich the my opinion,Ithinkitis one of the best steps Los Angeles-A Description of This CleverAdaptor fits, and itis to the kodak user a long - toward making the Edison phonograph far more Entertainer for Which There Is Big Demand. felt want satisfied.With it he can make his ownsuperior to all other talking machines.I would bromide enlargements anysizeat his own home in like to know about what time the new outfit will (Specialto The Talking Machine World.) the evening if he has no dark room.Any other be on the market, as I would like to be the first Los Angeles, Cal., Oct. 3, 1912. lantern to do this one thing alone would cost him person inthiscityto purchase the entire new The Picture Disc Co., of this city, is receiving $45.Thus it covers four different fields: outfit;ifthe new four -minute recorder willfit orders and inquiries not only from all parts of the "The talking machine devotee can illustrate his on the`Opera' machineIthought of changing country but from abroad for the Adaptor, which records. my `Home' for a new `Opera!" can be used with either the Victor or Columbia "The picture lover can have his stereopticon and The letter shows possibilities of the new four - talking machines for the purpose of automatically throw his views on a screen. minute recording outfit which might escape some illustrating the record being played. "The kodak enthusiast can make his own bro- dealers-it may lead owners of small machines to This illustrator sprang from the frequent re- mide enlargements. buy Operas and Amberolas. Or rather, it will per- marks every talking machine man hears from his "The business man can have changing ads and mit those whom interest in the old recording de- customers: "The music is delightful, but how nice views in his own window. vice forced toretain their cheaper machines, to it would be if we could have the pictures also." "All done with one machine, the Adaptor. purchase the newer and more expensive models The Adaptor is a picture projection machine or "We have been two years enlarging, changing, without sacrificing the pleasure o, record' making. automatic stereopticon used in connection with a remodeling and combining new features. We could Every dealer must know those of his customers talking machine. When so combined it automati-have placed the goods on the market sooner but who have been using the two -minuterecorder. cally presents on the screen the picture in the song preferred to get the machine right in every par- Get up a form letter to these people telling them or story record being played.The series of pic- ticular before doing so.The main aim has been about the new recorder, emphasizing the fact that tures and the song or story are synchronized and to combine and simplify to the extent of making itis adaptable to the high-priced machines, and thus each picture described appears automatically itfoolproof.Itis easier to run than a talking also featuring the hand shaving machine, the value at the right moment.The picture -disc consists of machine." of which they will be quick to realize. photographs on a disc of unbreakable' positive -film For the holidays the Adaptor promises to be one Don't lose sight of the enthusiasm which the which is inserted in the Adaptor as easily as theof the big sellers with the talking machine trade mere possibilities of the four -minute device have record is placed on the talking machine. There are aroused in this phonograph owner. He is one of in all sixteen views on the disc whenever such num- WANTS FOUR=MINUTE RECORDER. many who will be delighted by the new Edison ber is required, but some songs require only twelve feature and will be eager to purchase an outfit. or thirteen.The Adaptor does not present a mo- Edison PhonographEnthusiastinIndian- Are they goingtogetitfrom you? -Edison tion picture effect but gives what is known as illus- apolis Sees Great Possibilities in New Four - Phonograph Monthly. trated songs and stories. Minute Home Recorder. The Adaptor is a machine for a threefold use, The talkingmachine departmentinthe new and is as serviceable for one as for the other. "The recording feature in connection with the Aeolian Hall, New York, will be opened this week. When connected to a talking machine it is a song Edison machine,inmy opinion, is very much in It is located on the sub -first floor, and is equipped and story illustrator.When used in the show - itsfavor. Ihave been experimenting with the with 19 soundproof rooms.Chas. Bobzinisin window itisa show window advertiser.When recording devicefor some time and have suc- charge. used without the talking machine itisa home ceeded in making some very good piano and talk- ThreehundredJavaneserecords,containing stereopticon operated by hand like any other lan- ing records.I have one piano record in particular many weird and rare songs, have just been issued tern. which was madeinmy home that I prize very by the Columbia Co.They will be sold in Java by "The main purpose of the machine, the first idea much, and I have been told by some Edison deal- Tio Tek Hong, of Weltevden. for its manufacture," said an officer of the com- ers that it is the best they have ever heard." pany to The Talking Machine World, "was to In replying to this letter from H. J. Weir, of An increasing trade in talking machines and rec- bring the public into the store and the demonstrat- Indianapolis, Ind., we told him of the new four - ords with China and Latin-American countries is ing rooms; to advertise records and machines; to minute recording device which would soon be on reported. stimulate trade in records and cause and compel people to talk about talking machines; to attract to PHONOGRAPH CARRIES MESSAGE FOR AVIATION SCOUTS. the window display.By this means the window at night can have the pictures of the great artists According toexperiments made attheBuc back is overcome, and without ceasing to steer, shown on the screeen and changing automatically. aeroplane grounds, nearParis,itisno longer he dictates his observations into a speaking tube. The public can be delighted with not only the nov- necessary when scouting to carry a second man This connects with the phonograph so as to make elty of the device but with the beautiful and ar- acting as observer.The pilot can make allthe the record.The record, when filled, may be put tistic pictures illustrating the songs being rendered. records of the flight by speaking into a specially into a box and dropped from the aeroplane at any "To those who give talking machine concerts arranged phonograph.This was tried with good point, while afresh record isused.It appears this Adaptor isof incalculable value.Itstops success on a Farmanaeroplanepiloted by Capt. thatthenoiseofthe motor doesnot prevent folks in front of the window display and brings them into the store.It helps sell talking machines and records. "Connecting the Adaptor to a talking machine causes no trouble nor injury to either.It takes tut a second.They are independent of each other in their action.The connecting of this Adaptor to the talking machine does not interfere in the least with the speed of the motor nor with the quality of tone production. The selection will be rendered precisely and exactly the same as though the illustrator was not connected.Motive power is obtained from the talking machine by means of a belt. "Lightisobtained from any regular lighting circuit of 110 to 120 volts by plugging into the ordinary lamp socket.An arc lamp is not used bccause ofitsheat and danger to the operator The lamp for the machine is an incandescent bulb with tungsten spot -filament giving a very intense, brilliant, white light. "The size of the picture one can throw on the screen depends on the length of the room in which you operate. The machine will give a picture from Courtesy Scientific A ill erica, three inches to ten feet in diameter. A thirty-foot Aviators Using Phonographs in the Air. room will allow a ten -foot picture.For the aver- Bares, who was accompanied by M. Jules Richard, making a good record of the voice.During the age living room we have found the fifteento the inventor of the new "Roneophone," asitis flight, M. Richard noted all the interesting points twenty -inch picture the most satisfactory and we called.In ordinary cases the pilot, when alone, on the ground by speaking into the apparatus, and supply a translucent screen of vellum suitable for is not able to note down all that he sees, for even afterward, when alighting,the record could be this size picture with folding stand with each ma- should he be able to write, he must then cease to very well heard.All the aeroplane officers of the chine. observe.With the new phonograph, this draw - Buc grounds were impressed with the results. THE TALKING MACHINE WORLD. 31

VICTOR LICENSE LABELS. "Such unauthorized acts fall within the scope of, THE GRAFONOLA=MOBILE and are prohibited by,the license under which Legal Department of the Victor Talking Ma-Victor talking machines and records are placed Made by the Columbia Co. and Designed for chine Co. Calls Attention to Recent Revisions upon the market, as will be apparent from the li- UseinSchools, IsProving One ofthe of the Label and Points Out the Importance cense labels attached thereto. Season's Big Sellers. of Its Observance by the Trade. "The conditions in the license labels seem en- The Graf onola-Mobile, the latest addition to the tirely self-explanatory; it will be noticed that the (Special to The Talking Machine World.) Columbialine,isdesignedfor useinschools license is violated, among other things, by addingthroughout the country.The machine is mounted Camden, N. J., Oct. 10, 1912. to a Victor talking machine, any attachment, oron wheels and can be readily moved from one To comply with legal technicalities, the Victor any device whatsoever not forming a part of the Talking Machine Co., through its legal department, machine at the time when itis sold by this com- is directing the attention of its dealers to the factpany, or by substituting for any part or parts of that the license labels appearing on this company's the talking machine any part not manufactured product, both talking machines and talking machine by this company, or by making any alteration or records, have recently been revised, the date of change in the construction or arrangement of the the revised labels being May 1,1912, or subse- machine whatsoever. quent thereto. "A provision prohibiting the alteration of Victor The text of the talking machine labels follows: records is also included in the said revised record "This patented sound reproducer is licensed by us labels, which read, in part, as follows:'Licensed for sale and use only when sold to the public atunder the following patents : - only so long as a price not less than -, and is licensed only for this record and label remain unaltered.'This pro- use in reproducing sound from sound records man- vision, among other things, prohibits any alteration ufactured or sold by this company or its licensees. of the records for any purpose whatsoever. No sale of this machine is licensed when sold by "A violation of any of the above conditions will any means of transfer to the public at less thanbe considered an infringement of the patents set the above price,including, among others,sales forth in the corresponding license label, or labels, under order of a court, an auction sale or a sale by attached to the patented product, and under which underwriters, or a sale by those to whom such un- itis manufactured and sold, and any party guilty derwriters may sellthismachine, or asale by of suchviolation renders himself liPbletosuit bankrupts or their trustees or referees in bank- for infringement by the Victor Talking Machine ruptcy, or their representatives, or a sale by sheriffs, Co.Any party manufacturing, using, dealing in assignees, legal representatives, or a sale by any or in any way supplying such infringing devices other person, firm or corporation of a similar or or attachments, designed to be attached to or em- analogous nature, or a sale by any of the above bodied in Victor talking machines or records, or mentioned persons, firms or corporations, directly used in connection therewith, is also guilty of in- or indirectly. No license is granted to sell or use fringment and liable to be sued." this machine except under these conditions;all other rights are reserved. Any sale or use of this MUST BRING FRESH ACTION. machine when sold in violation of either of these Grafonola-Mobile. conditions will be construed as an infringment of JudgeHazelHolds That American Grapho- our United States patents; among otners, U. S. phone Co. Must Bring Action Against Hill classroom to another without any outside assist- Patents (hereisgiven the listof letters patent Piano Co. Assignee in Courts Which Issued ance. Itispractical and useful and paves the under which the talking machine to which the Order Permitting Sale of Assets of Company.way for a wide range of business for "live" deal- labelisappliedismanufactured), andallour ers.The price of the machine shown in the illus- other U. S. patents under which this machine or (Special to The Talking Machine World.) tration is $G0 complete and $25 without the instru- parts thereof are constructed; and all parties sell- Buffalo, N. Y., Oct. 8, 1912. ment.The new educational department, in charge ing or using this machine, contrary to any of the Attorneys for the American Graphophone Co.of Prof. Frederic Goodwin, has been established terms of this license, will be treated as infringers appeared before Judge Hazel in the United States to co-operate with dealers in the sale of this new of each of the said patents, and will render them- District Court here this week for the purpose of oduct. selves liable to suit and damages. securing a restraining order against C. A. Pickard, "No licenseis granted to sell or use this ma- assignee for the Hill Piano Co., Jamestown, N. Y., LUNCHEON FOR EDISON. chine in any altered or changed condition, or with toprevent him from_ selling graphophones and Inventor Honored on Thirtieth Anniversary of any parts not manufactured by this company or its Grafonolas valued at $4,100 at less than list prices Electric Lights in New York. licensees.This machine islicensed for use andThe plaintiff also demanded that the machines in sale only inthe condition, construction and ar-question be turned over to the Godenough Piano In honor of Thomas A. Edison a luncheon was rangement in which itis put out by us, and any Co., of Jamestown, who now have the agency for given in the new Grand Central Palace, at Lexing- use or sale of this machine, or parts thereof, in the Columbia phonographs and Grafonolas in that ton avenue and Forty-sixth street, on Wednesday, any other or altered construction or arrangement, city.Judge Hazel denied the injunction and held on the thirtieth anniversary of the lighting of New or in any other casing or cabinet than this casing that the American Graphophone Co. must bring York by electricity.The event also marked the or cabinet, in which itis licensed to be sold and action inthe courtsofChautauqua wherethe opening of the Electrical Show. used, will be construed as a violation of the license. original order permitting the sale of the Hill assets More than three hundred guests were atthe "This license is good only so long as this label was issued. luncheon, which was tendered by the New York remains upon this machine; any erasure, alteration Edison Co.Six men who were on the original payroll of the company thirty years ago and are or removal of this label, or of any of this com- NEW VICTROLA DEPARTMENT. pany's labels or marks, attached to this machinc, still employes were, with Mr. Edison, the special guests of the occasion. will be construed as a violation of this license. W. F. Frederick Piano Co.toOpen Large They are J. F. Atkins, J. "A purchase is an acceptance of these conditions. Recital Hall and to Give Much More SpaceH. Redner, H. A. Campbell, J. B. Sproul, Thomas All rights revert to the undersigned in the event of to Display and Sale of Talking Machines. McComb and J. \V. Lieb, Jr. any violation." The text of the record label reads as follows: (Special to The Talking Machine World.) PLAN SPECIAL MUSICAL PROGRAM. "Licensed under the following patents only wncn Pittsburgh, Pa., Oct. 8,1912. The Columbia Phonograph Co.isplanning a sold to the public by any means of transfer at not Following the closing of a fifteen year lease on special advertising campaign in muscal programs less than the retail price marked hereon, and only its present quarters, the W. F. Frederick Piano Co., throughout the country.Space has been reserved so long as this record and label remain unaltered. remodeled several portions of the building and re- inthe programs to be issued in Aeolian Hall, Copying or duplicating prohibited.(Here is given arranged the departments.Among the improve- Carnegie Hall, Brooklyn Academy of Music, Met- thelist of letters patent under which the record ments will be the giving over of the entire fourth ropolitan Opera House and the grand opera houses to which the label is applied is manufactured.)" floor to the talking machine and player -piano de- inBoston,Philadelphia and Baltimore.When- Both labelscontain substantially similar provi-partments and the enlarging of the Victrola depart- ever possible records will be advertised in the pro- sions,althoughtherecordlabelisnecessarily ment, which will be known in the future as Victrola grams that were sung by artists appearing at the shorter, due to the limited space upon whichit Hall.It is planned to give an elaborate series of hall where the program is issued.Itis expected must be printed.Both labels, with equal scope,recitals in the new hall during which the player - thatthis advertisingwillattracta music -loving prohibit an unlicensed sale to the public "by any piano and organ will also be used. clientele to the Columbia line. means of transfer." In connection withtheforegoingnotice,the The Board of Education of New York has ap- H. C. Brown, manager of the advertising de- Victor Talking Machine Co. reiteratesits former proved the use of talking machines in the publicpartment of the Victor Talking Machine Co., has notices, "with reference to unauthorized alterations schools next year.The introductory cost will only just returned from a trip to the Canadian woods. of Victor patented product and the unauthorized be about $5,000, and the pleasure derived from their With Manager Mitchell of the export department use of attachments or accessoriesin connection use will, doubtless, be worth far more than this he succeeded in bringing down a fine specimen of therewith," and adds : small expenditure. bull moose. 32 THE TALKING MACHINE WORLD. egramsofcongratulationwerereceivedfrom Messrs. Oakley and Wendel, of the executive staff DINNER IN HONOR OF A POPULAR MANAGER. of Gimbel Bros., and a letter from Edward Lyman Members of the Sales Forces of the Talking Machine and Piano Departmentsof Gimbel Bill,expressing his regret at his inability to be Bros. Entertain Manager George W. Morgan at Banquet, to Mark ProgressMade Dur- present, was also read. ing His First Year as Chief-Most Enjoyable Evening-TheExchange of Gifts Made The entertainment, offered and supplied inits It Look Like a Christmas Eve Festival. entirety by the members of the staff, was of a natureto make the manager ofahighclass Broadway cabaret turn green with envy.There On Saturday evening, September 28, coincident who was appointed Toastmaster, and the gold pencils presented by the hosts, gave the gatheringwas H. Wakefield Smith, well known as a com- with the celebration by Gimbel Bros. of the sec- poser of high class songs, and who wrote a special ond anniversary of the opening of their New York a real Christmas eve aspect. The toastmaster was delegated by Mr. Morgansong for the occasion dedicated to Mr. Morgan, store, the staff of the piano and talking machine who presided at the piano, and later recited with hisappreciation ofthe honor done departments of the store gave a dinner to George to express the grace and assurance of a professional.Jesse W. Morgan tocelebrate the successful closinghim and read the following: C. Van Camp, who sang numerous songsin a of his first year as manager of those departments. "Fellow Workers and Friends-To say that I too midly.For one mannerthatarousedenthusiasm. George H. The dinner was held in the Pompeiian Room ofpm delightedisputtingit Boardman, dean of the staff, played the sextette Colaizzi's Restaurant, and there were present be- whole year past it has been my pleasure to have been associated with a force -that has always ac - from "Lucia" with the left hand alone much better sides Mr. Morgan Fred J. Fitzgerald, A. H. Kay - than some good pianists can playitwith both hands.Then there were six -hand renditions of well-known pieces, with Mr. Smith at one piano, Mr. Fitzgerald at the other, and Mr. Boardman dividing his attention between the two. RECORDS BY THEODORE ROOSEVELT, Made by Thos.A.Edison,Inc.,Givethe Views of the Progressive Leader on Impor- tant Public Questions of the Day. Thomas A. Edison,Inc., Orange, N. J., with their customary progressiveness, began shipping to jobbers on September 12, four records made by Theodore Roosevelt, the first that has been made this season for any talking machine or phonograph. The records are listed under numbers 1146, 1147, 1148, 1149, with the following titles "Progressive Covenant With the People," "The Right of the People to Rule," "The Farmer and the Business Man," and "Social and Industrial Justice."As their titles suggest, the records give the Progres- sive leader's views upon the great public question 3 which we as a nation must face. BUSINESS VERY ACTIVE With the New York Talking Machine Co.-Not Trying to Increase Line of Dealers. The New York Talking Machine Co., of 81 Chambers street, New York, is doing the greatest G. W.Mor- business in years with the Victor products.G. T. Those Presentat the Morgan Dinner-W.A.Sambolino,F.J. Fitzgerald, Manager Right. Williams, manager, returned this week from a three gan and J. H. Dodin, Seated in Front, from Left to weeks' vacation and has resumed work with re- ton, J. H. Dodin, H. Wakefield Smith, HarryK. ceded to my last request in a most gratifying man- newed vigor and enthusiasm.V. W. Moody, who Mance, L.Ball, Lipman Kaiser,Benj.Switky, ner, and in this way greatly improved our depart-was in charge during Mr. Williams' absence, is George H. Boardman, Carl H. Eichner, J. W. Bar- ments, the success of which is due to me only in greatly pleased with present conditions. low, C. H. Sambolino, Wm. A. Sambolino, A. W. my selection of you gentlemen. On October 1 we In a chat with The World, Mr. Moody said in Lonquet, Jesse C. Van Camp, George D. Cullis,start another year, and with the same hearty co-part:"This is a banner season for Victor prod- past,it Theodore Nelson,J.P. Fitzsimmons and B. B.operation which you have giveninthe ucts.Our business is increasing faster than ever Wilson. seems to me to be a forerunner of a greater suc- before, and as an indication of the volume of The dinner and all that pertained to it will long cussful business future to Gimbel Bros. in both business on hand, itisof interest to note that be remembered by those privileged to attend. The pianos and talking machines." we are not making any effort to secure new dealers. menu, prepared by J. H. Dodin, H. W. Smithand Following the exchange of congratulations and This is a new phase of old conditions, for in years F. J. Fitzgerald, was a work of art and thoroughlygood wishes between Mr. Morgan and hisstaff, past we have always made strenuous campaigns in entertaining of itself.Each course received atten-A. H. Kayton, president of the Milton Piano Co., the fall to interest dealers not carrying the Victor This year, however, we have all we can do to tion.Nothing on the elaborate list was skipped. ho was listedas "A European Traveler," ad- line. Then, too, under the name of each guest there ap-dressed the gathering on the subject of team work fill our regular customers' orders.Such a condi- peared some trite phrase describing some specialwith the Gimbel staff as a concrete example of tion gives some idea of the amount of business we characteristic and calculated to make the readerwhat might be accomplished when the members of are doing.The new models are selling exception- Fay close attention. a staff stick together. Then Lipman Kaiser, the ally well, and the outlook in general is for a re- If the list of eatables was elaborate, the avail- well-knowntalkingmachineambassador,fol- markably fine holiday season for the Victor prod- able supply of drinkables was such as would rouselowed with a short and complimentary address ucts." the envy of a member of the bartenders' union,of informal character.Wm. A. Sambolino, the running the gauntlet of cocktails, beer,abito' prominent small goods man, was also among the N. H. Phinney & Co., Ltd., Halifax, N. S., have mountain dew, described as being "as 'harmless as speakers of the evening, and paid many compli- been appointed distributing agents for the Colum- a baby," and a small ocean of real joy water, so ments both to Mr. Morgan and to the staff'' Tel-bia Phonograph Co. in Nova Scotia. much of the latter that there was some left over. One of the pleasant features of the evening was the presentation by J. H. Dodin, who takes an active part in the conduct of the talking machine Write To -Day department of the Gimbel store, of a handsome silver loving eq.) to Mr. Morgan with the compli- 6he ELECTROVA COMPANY ments of the male and female employes of the 117-125 Cypress Ave., :: New York talking machineandsheetmusicdepartments. The menofthepianodepartment alsopre- for their new illustrated booklet, " The Money Magnet"- describing sentedtheguestofhonorwithabeauti- the most perfect and satisfactorily Coin -operated Electric Player on the fuldiamondstudded watchfob. Mr.Mor- market.88 note, with automatic expression device and mandolin gan for his part came back with a dainty gold attachment. stickpin for each of those present.These, with Just the player for the better class of places the automatic cigar lighters distributed by Benj. Switky,the prominent talking machine jobber, THE TALKING MACHINE WORLD. 33

START AC'5-rOP DEVia

Order Jobberfrom AT ONCE

Manufactured by STANDARD GRAMAPHONE APPLIANCE CO. 173 Lafayette Street, New York Sales Agents: Talking Machine Supply Co. 563 5th Avenue, NEW YORK, N. Y.

Leading JobbersHandlingthe SIMPLEX

Baltimore. hId Cohen & Ilughes, Inc. New York, N. Y Blackman Talking MachineCo.; Birmingham, Ala E. E. Forbes Co. S. Bloom, Inc.; Emaunel Blout; I. Davega. Jr., Inc.; S. B. Dave. Boston, Mass. Oliver Ditson Co. ga Co.; Greenhut-Siegel Cooper Brooklyn, N. Y.. American Talking Machine Co. Co.; Landay Bros., Inc.;Silas Buffalo. N. Y. Neal, Clark & Neal Co. E.PearsallCo.;JohnWana- Cincinnati, 0. The Rudolph Wurlitzer Co. maker. Cleveland, 0. The Eclipse Musical Co. Omaha, Neb Nebraska Cycle Co. Columbus, 0. Perry B. Whitsit Co. Peoria, Ill. Putnam -Page Co., Inc. Des Moines, Ia Harger & Blish, Inc. Philadelphia, Pa. Penn Phonograph Co.. Inc.: The TalkingMachineCo.;H.A. Dubuque, Ia. Harger & Blish, Inc.. Weymann & SonInc. El Paso, Tex. W. G. Walz Co. Pittsburgh, Pa Standard Talking Machine Co. Houston. Tex. Houston Phonograph Co. Providence, R. I Manufacturers' Outlet Co. Kansas City, Mo Schmelzer Arms Co. Richmond, Va. The Corley Co., Inc. Little Rock, Ark. 0. K. Houck Piano Co. Louis, Mo. TheAeolianLompanyof Mis- souri;Koerber-BrennerMusic Los Angeles, Cal Southern California Music Co. Co. Memphis, Tenn 0. K. Houck Piano Co. St. Paul, Minn. W. J.Dyer & Bro.;Koehler & Nashville, Tenn. 0. K. Houck Piano Co. Hinrichs. New Orleans, La Philip Werlein, Ltd. Washington, D. C Robert C, Rogers Co. 34 THE TALKING MACHINE WORLD.

1 GRESHAM BUILDINGS, BASINGHALL STREET, LONDON, E. C., W. LIONEL STURDY, MANAGER. The Season Has Started In in a Most Pleasinggood-but can they?The enormous expense in- The Film Exchange Proposition. Manner and the Leading Houses Are in Re-volved in recording, advertising, distribution, sala- I am given to understand that a most useful ceipt of Substantial Orders from Distributers, ries, to say nothing of rent, rates, taxes, bad debts exchange proposition will come intoforce after indicating Increasing Activity Throughout and other outgoings too numerous to mention, the initial film purchase, whereby at a very nominal the Country-Record Situation Causes Dis-represent a formidable item when it comes to bal- cost the user will have a choice of something like cussion-A Great Future in Great Britainancing the profit and loss account, and while nofifty thousand subjects.Unlimited in scope, this forthe New Edison Kinetoscope-The one doubts that two or three of such manufactur- new achievement must in the future represent an, Month's ListofRecords of "His Master's ers could sell a sufficient quantity of records to educational influence of a somewhat revolutionary Voice,"andOther Concerns Uptothe leave them a substantial margin of profit at the end nature in our schools, lecture rooms, and other Standard-New Copyright Treaty Between of their fiscal year, with the coming of others and public institutions, and with which the name of theUnitedStatesand Hungary-French correspondingly increased competition, which even Thomas Alva Edison will be inseparably associated Aviators Using Talking Machines-Welcomean expanding demand cannot mitigate to any great as a public benefactor-more so, perhaps, than in for the Edison Four -Minute Recording Out- extent, profits must eventually dwindle to the van- the past. fit-Other Items of Interest from Abroad. ishing point when a continuance of this cheap rec- Correcting Trouble inHearing. ord policy becomes alike unprofitable to both manu- In his investigation of the illusory sounds of the (Specialto The Talking Machine World.) facturer, factor and dealer.With half a crown ear, Dr. Marage, who has' examined over one thou- London, E. C., Oct. 4, 1912. as the standard figure there is ample margin of sandcases,saysthatderangementofhearing The season's trade may now be said to haveprofit to partly expend in creating the demand, and seems to be most often due to irritations of the rcally commenced inearnest, substantial ordersmost important ofall,in offering the public up-to-'auditory nerve centers, but the whistling-the most from distributers being a sure indication that pro-date titles by first-class artists. There is a rumor-common of the imagined sounds-has been curi- gressive action is afoot.This aspect is fairly gen-I give it for what it is worth-that a large numberously traced to a very minute displacement of the eral, but to draw a simile one might say that whileof the bestvocal and instrumental artists-the stirrup -bone, one of the three tiny bones of the the big supply ships are well under way, smallertalent that really counts in this business-have been middle ear.It has proved possible, moreover, to craft have yet to reach the trade -wind channelencouraged by extra fees, or exclusive contracts, jar this bone back into its place by means of a which, judging by their pilots' optimism, will soonto record only for certain of the higher -priced syren, producing sound waves of any desired length be accomplished.From the viewpoint of general record firms.Needless to say thisrumorhas and intensity. trade stability prospects are exceedingly good, thecaused a deal of acrimonious talk.It will be ap- Piano Contest Much, Discussed. business returns of the Board of Trade showingpitciated that we are in the vortex of a peculiar, Some interesting correspondence has appeared in that import and export increases have prevailed this not to say unique, situation, the outcome of which the Express bearing upon Dr. Charles Vincent's last few months, while another satisfactory index one may expect' to be determined before next sea- suggestion that British piano manufacturers should is the absence of labor disputes, although there is son.Itis intensely interesting to watch what I prove the superiority of the English instrument by some trouble brewing among men engaged in the might term the evolution of methods competitive. challenging the German makers to a contest.For great cotton industry.Given, however, a continu- Time will show whether or not these methods will many years Continental pianos have been regarded ance of present conditions, thefuture situation prove detrimental to the interests of the talking as best, and the English makers now think the should be one of unparalleled prosperity for all en- machine industry. time has arrived to disprove this fallacy by taking gaged in the talking machine trade. Edison Home Kinetoscope Arouses Interest. drastic action in the direction indicated.The dis- With the commencement The amazing idea of being able to give a real cussion is arousing tive manufacturers are putting into force plans for motion picture show. in the home will surely come circles, but as yet no formal challenge has beenre- capturing each their fair share of trade, and pres- as a great surprise to the British public when the ceived.It would certainly be a daring experiment. cnt indications make manifest that the fight will be EdisonCo. makes public announcement ofits Auxetophone to Sooth Turbulent Crowds. a keen and prolonged one.Every year the big Home kinetoscope, which,Ibelieve, has already The last day of Sir Edward Carson's Ulster tour companies allocate larger sums for expenditure on won popular favor in the States.Edison dealers was marked by a great meeting of "loyal" citizens advertising, and this season is no exception to the have already received preliminary advice of the atBelfast,andtheoccasionwasseizedby rule, extensive campaigns having been planned to company's plans and the terms and conditions upon Thos. Edens Osborne to demonstrate an Auxeto- take effect during the next few months. "His Mas- which they will market the great wizard's latestphone at the City Hall overflow meeting.Every ter's Voice" Co. is spending £20,000, and liberal invention.The plan is to interest a limitednum- Irishman belongs to a party, but our friend was amounts will accrue to the London and provincial berof factors-who, by the way, look upon the out to amuse the crowd by playing over anything newspapers, magazines,etc.,from other leading option. of an agency factorship as a privilege-and but party selections,to which, by the way, the record companies.With this educational influence the chosen few will themselves appoint such dealers organist in the hall confined himself.Mr. Os- at work one cannot go far wrong in prophesying as conform to certain requirements necessary to borne is a staunch supporter of ,well, never an abnormal volume of sales between now and theproperhandling of this unique line. An essen- mind, itis sufficient that he exercised a wise dis- Christmastide. tial requirement is the erection of a suitable demon- cretion in the choice of tunes calculated to pacify Situation in the Record Field. stration room with an intelligent man in charge rather than provoke any likely attempt by the tur- Within recent months the Is. 6d. double disc has competent to operate the machine to the best ad-bulent section to disorder.Mr. Osborne's enter- made much headway here,not, inmy opinion, be- vantage, although from my own knowledge I can prise naturally received the wide publicity itde- cause they can make claim to any special standard most emphatically state that the given A, B, C of served, many references being made of the matter of quality or up-to-dateness of selections offered- thething-gleanable from one demonstration- in thevarious local journals, who also report, by this with some of them, apparently, being quite a there should be no difficulty in that respect.It is the way, Mr. Osborne'srecentimportationof secondary consideration-but their existence has proposed to discriminate in the selection of dealers 900 Edison records, and a large consignment of been and isfostered by the hundreds of dealers principally with the object of avoiding excessive gramophones, records and albums. who, finding a ready market for cheap records, be- competition in any town' or locality.This matter New Copyright Treaty inForce. come obsessed with the idea that they have struckwill, of course, be regulated according to popula- The copyright treaty between the United States a goldmine because they perhaps sell a few moretion and other local conditions.Edison phono- andHungary, negotiated by Ambassador Richard than would be the case with half-crown discs.-If graph dealers prepared to make an approximate Lerens, at Budapest, January 30, 1912, was, says manufacturers can profitably market a ten -inch outlay of fifty pounds and abide by the conditions "Music,"passedlast month by the Senate.The double disc at one shilling and sixpence, well and previously mentioned will be given preference. treaty becomes effective after ratification.It will

MOST PERFECT RECORDING WAXRECORDING -SENSITIVENESS Noiseless Cutting. SPECIALTY Has unlimited life. Ready for recording without any further preparation. Wax plates for private record taking. Plates absolutely ready for recording.

ERNST WILKE & CO., Goerlitz. Factory: Berlin, Ger., N. 20, Kolonie Strasse, 3-4 THE TALKING MACHINE WORLD. 35 FROM OUR LONDON HEADQUARTERS-(Continued from page 34). give Americans the right to obtain literary, artis- (Tosti), Percival Allen; "Coolan Dhu" (Leoni), "The Little Corporal Napolian" and "Take Me tic, dramatic, musical and photographic copyrights Marion Beeley; "Once Again" (Sullivan), Ruby Somewhere with You, Johnnie."I need scarcely in Hungary on the same terms accorded native Helder; "Drink to Me Only With Thine Eyes" mention that there are several other big sellers in Hungarians.In return the United States extends (traditional), W. H. Squire, 'cellosolo, accom- the list, some examples of which are as follows: full copyright privileges to Hungarian citizens. panied by Hamilton Harty; "Scherzo and Allegro"Columbia 10 -inch records-"The Sunshine Girl," Declare 10 Per Cent. Dividend. (Scarlatti), Herr W. Backhaus, piano solo; "Gems selection, Part 1 and Part 2 (Rubens), Band of H. "His Master's Voice" Co. has announced an in- from Princess Caprice," Part 1(Leo Fall), the M. Scots Guards; "Sweet Jasmine" (Hesse and terim dividend for the quarter ending September Light Opera Co.; "Gems from Princess Caprice," Oakley), and "The Colored Major March" (S. R. 30 at the rate of 10 per cent. per annum on the Part 2 (Leo Fall), the Light Opera Co.; "Green Henry) (banjo solos), 011y 'Oakley; "Sunshine and ordinary shares. Grass Grew All Around" (Montague and Mac - Rain" (F. Blumenthal), and "Beautiful Land of Lower Cable Rates Announced. Laren), Tom Clare; and "The Other Chap," "Sun- Nod" (Edwin Greene),MissCarrie Herwin; The Western Union Cable Co. has arranged shineGirl"(Rubens), George Grossmith.His "Louisa Schmidt" (G. W. Meyer), and "Gretchen" with the Postmaster -General to make substantial Master'sVoice10 -inchrecords-"A Bachelor's (Wells and Everard), Miss May Moore Duprey; concessions inthe charges for "deferred" com- Love Song" (D. Slater), Robert Howe; "The Old"Baby Rose" and "Alexander's Ragtime Band" munications and to accelerate the dispatch of same. Gray Fox" (M. V. White), Percy Whitehead; (Irving Berlin), the Two Bobs, comedians; "The A new night letter service to Canada and the States "Printemps" (Stern), Lucy Marsh; "In Sweet Sep- Manager of the Splitz Hotel" (Geo. Robey) (E. isalso ihstituted.Other changes are to obtain,tember" (Hope Temple), Mme. Kirkby Lunn; W. Rogers), and "The Night Watchman" (Wilkie and readers can get details from any post office. "Waltz Song," Tom Jones (Edward German), Bard) (Frank Leo), Arthur Leslie.12 -inch Rec- "His Master's Voice" Records for October. Florence Smithson; "Allegro"(Fiocco), Marieords-"When I Was a Lad" (from "H. M. S. Hall,violinsolo; "Hear That Orchestra Rag" Pinafore"), and "Tit Willow" (from 'The Mi- A fine bumper list of "His Master's Voice" rec- (Hollander), American Quartet. Double records-kado"), Walter Passmore; 'Laughing Love" (H. ordsisthat for the month of October, and es- "Serenata," "Love in Idleness" (A. Macbeth), and Christine), and "Gipsy Love Waltz" (Franz Le- pecially noteworthy are the new double -sided discs "The Whispering of the Flowers" (Von Blon),har), Prince's Orchestra; and "Motoring," Part bearing popular titles by such eminent instrumental Mayfair Orchestra Co.; "Echo des Bastions" (H.1 and Part 2 (Harry Tate), Harry Tate and his combinations asthe Band of H. M. Coldstream Kling), and "Un Pew d'Amour" (Las Silesu),company. Guards, Mayfair Orchestra and the Metropolitan Mayfair Orchestra; "Dreams of Ragtime Inter- Orchestra. The various items which they offer will Little New at Leipzig Fair. mezzo" (Thurban), "Massa Johnson" (Finck)), The Autumn Fair at Leipzig revealed little of be found below.It may be mentioned that this new Metropolitan Orchestra; "Mirella Overture" (Gou- departure of the H. M. V. Co. has won golden interest to visitors out to find novelties.Very nod), "Marco Spada Overture" (Auber), Band offew members of the trade went over from this opinions from its dealers, who look forward to a H. M. Coldstream Guards; and "Parade of the splendid harvest of sales this season in consequence. side, the fact being that the autumn show is not Tin Soldiers"(Jessel), and "Convivial March" regarded as of sufficient importance to warrant the The complete list of titles is as follows: His Mas- (O'Hara), Band of H. M. Coldstream Guards. ter'sVoice12 -inchrecords-"UnfinishedSym- journey.Large orders were somewhat scarce, but phony," second movement (Schubert), New Sym- NewColumbia Exclusive Artists. a considerable business obtained for all that. phony Orchestra; "Symphony Pathetique,"third Another big star comedienne has recently been Talking Machines for Aviators. movement (Tschaikowsky), New Symphony Or-,added by the Columbia Co. to the rapidly growing Everin the van of progress, French aviators are chestra; "The Jewels of the Madonna," intermezzo list of exclusive artistes, the latest being Miss May now experimenting with the business phonograph after Act 1 (Wolf -Ferrari), Imperial PhilharmonicMoore Duprez, whose tag "The Jolly Little Dutch as a medium for recording their observations and Orchestra; "The Jewels of the Madonna," inter- Girl" has aroused laughter and encores at nearly impressions when up in the clouds.Itis an ad- mezzo after Act 2 (Wolf -Ferrari), Imperial Phil- every hallinthe kingdom.Her Dutch dialectmirable and practical idea, and if adopted to any harmonic Orchestra; "Asthore" (Trotire), John songs are very well known and appreciated. extent is likely to avoid the necessity (as at pres- McCormack; "Ora Pro Nobis" ("Pray for Us") Jack and Evelyn are also down in the Columbia - ent)of taking up aspecial observation officer. (Piccolomini),StewartGardner; "Good -By" Rena list with their screamingly funny burlesque, (Continued on page 36.)

To T. M. the KING and To H. M. the KING To H H. the KHEDIVE To H. M. the KING QUEEN OF SPAIN OF SWEDEN OF EGYPT OF ITALY `His Master's Voice' Trade Mark is recognized the world over as the Hall Mark of Quality To H. M. the SHAH OF PERSIA AUSTRIA:Oesterr, Grammophon-Gesellschaft, m. b. H., 8, RUSSIA: The Gramophone Co., Ltd., 45, Nevsky Prospect, Ixrugerstrasse, Vienna. St. Petersburg; 9, Golovinsky Prospect, Tiflis; 30, Novia BELGIUM: Cie. Francaise du Gramophone, 51, Avenue de la Svit, Warsaw. Porte de Hal, Brussels. SWEDEN: Skand:naviska Grammophon-Aktiebolaget, 52, Ap- DENMARK: Skandinavisk Grammophon-Aktieselskab,Fri- pelbergsgatan, Stockholm. havnen, Copenhagen. EGYPT: The Gramophone Co., Ltd., 18, Rue Stamboul, Alex- FRANCE:Cie. Francaise du Gramophone, 15, Rue Bleue, andria; Rue Mousky, Cairo. Paris. EAST AFRICA: Bayley & Co., Lourenzo Marques 8 Beira. GERMANY:Deutsche Grammophon-Aktiengesellschaft,35, SOUTH AFRICA: Darter & Sons, Adderley St., Crape Town; Ritterstrasse, Berlin, S42. Mackay Bros., Rissik St., Johannesburg; HOLLAND: American Import Co., 22a, Amsterd, Veerkade, Mackay Bros & McMahon, 443 West Street, Durban; The Hague. Ivan H. Haarburger. Maitland street, Bloemfontein. HUNGARY: The Gramophone Co., Ltd., IV. Kossuth Lajos- INDIA: The Gramophone Co., Ltd., 139, Balliagbatta Road, Utcza S, Budapest. Calcutta:7, Bell Lane, Fort, Bombay. ITALY: Compagnia Itabana del Grammofono, 5, Via S. Pros- AUSTRALIA: The Gramophone Co., Ltd.. Hoffnungs Cbam. pero, Milan. bers, Pitt Street, Sydney. SPAIN: Ga. Francesa del Gramophone, 56, Balmes, Barce- GREAT BRITAIN: The Gramophone Co.,Ltd.,21,City lona Road. E. C. GREAT BRITAIN 21 CITY ROAD BYAPPOINTMENT To H. M. QUEEN ALEXANDRA The Gramophone Co., Ltd.- LONDON, E. C.

HIS*NIA5TE.Iis wick 36 THE TALKING MACHINE WORLD.

Hitch the Columbia Grafonola "Favorite" onto your Fall and Christmas display and you have the $50 market with a ring in its nose.

Columbia Phonograph Co., Gen'l Tribune Building, New York

FROM OUR LONDON HEADQUARTERS -(Continued from page 35).

Certain tests have demonstrated that the pilot can Bard, 011y Oakley and the Beka London Orchestra Turner (managing director), 21 Highfield avenue, speak into the tube and operate the phonograph being especially conspicuous.Mention should be Golden's Green, N. W. without detriment to the control of his aeroplane. made, too, of the wide variety offered, there being Britannic Record Co., Ltd., capital £2,000; talk- New Zonophone Records. selections to suit every taste.The company's re- ing machine and record manufacturers. Regis- With their usual enterprise the Zonophone Co. cent exchange scheme, which expired September tered office, 60 Camden Road, London, N. W. has recorded and issued six new titles by the world- 30, was very successful and full advantage was C.Hamilton Wickes Appointed. renowned Billy Williams, whose latest effusions taken by the trade of the generous terms allowed. The Board of Trade has appointed C. Hamil- are,ifanything, funnier than the many others Postal Order Law. ton Wickes to be His Majesty's Trade Commis- which he has recorded for this company.He is A somewhat revolutionary decision, which will sioner for the Dominion of Canada and the colony certainly at his best in this instance and dealers come as a surprise to a good many people, was of Newfoundland. everywhere should find a ready sale for the fol- recently given in the English courts.A lady, it lowing titles:"It's Mine When You're Done with transpired, received from her husband abroad two Every business needs system to make it run It," "The Kangaroo Hop," "It's a Grand Old Song postal orders which she cashed at a local office. smoothly, butdon'tletsystem reach the point IsHome,SweetHome,""MollyMcIntyre," Imagine her surprise to receive from the Post- where itisnothing but red tape.Red tapeis "Where Does Daddy Go?" and "Wait Till I'm as master -General a demand for the money to be re- system gone to seed. Old as Father." funded on the ground that both orders had been The latestlist of Zonophone discsistruly a stolen before they reached her.It was not sug- SALESMAN WANTED. sensational one,ifonly from the viewpoint of gested that her husband was the thief.Upon re- WANTED-Good Victrola and Grafonola sales- artists, everyone of whom is a leader in his or her fusal to refund action was taken to recover the man, capable taking charge of department; must be particular musical sphere.They are all "star" ar- money.Expressing sympathy with defendant, theabsolutely honest and a good salesman.Chas. L. tists, and every selection recorded is rendered with magistrate said the law was against her, and sheFischer, 121SouthBurdickstreet,Kalamazoo, lifelike fidelity.'Twere invidious to choose, but must therefore refund the money. Mich. especially worthy of mention are:"A Summer New Edison Amberol Records. Shower" and "The Miller and the Maid" (Mar- A particularly strong batch of titles is contained OPENING FOR GOOD SALESMAN. zials), Mme. E. Jones Hudson; "Why Do You WANTED.-Opening in the Middle West for a good in the current list of Edison Amberol records, and Retail Talking Machine Salesman; straight salary-part sal- Keep Laughing at Me?" (Long and Scott), and although itis early to talk about Christmas, there ary and part commission-or all commission-to assume "Rum-Tum-Tiddle" (Madden and Schwartz), Jen are one or two titles which savor somewhat of that charge of department with live Victor and Eaison Dealers; Latona; "The Blarney Stone" and "The Same as festive season.Some of the artists represented good opportunity.Applicant must come well recommended. His Father Did Before Him" (Lauder), Harry Address "B. H.," care The Talking Machine World, 373 are Billy Williams, Harry Lauder, Florrie Forde, Fourth avenue, New York City. Lauder; "Carroty" (Long), and "Daisy's Daisyand others prominent in the musical world.The Roots" (Murray), Harry Champion;"Onthe list complete is hereunder: VICTOR SALESMAN WANTED. Road to Zag-a-zig" and "Pirouette" (Finck), Peer- Edison Amberol Records-"Christmas Fairies" less Orchestra; and "Jerusalem the Golden" and WANTED.-NeW York dealer requires a hustler, capable (E. W. Seymour), National Military Band; "Whyof taking charge of store on busy thoroughfare and land- "Jesus Christ Is Risen To -day" (Clowes and Sons), Don't Santa Claus Bring Something toMe?" ing prospects; not afraid of night work; bright future for Besses o' th' Barn Band. (Godfrey and Williams), Billy Williams; "Beau- right man; state age, experience, and salary expected. Ad- NewFour -MinuteRecordingOutfit Pleases. dress "Confidential," care The Talking Machine World, 373 tiful Girl" (Bryan and Blanke-Belcher), Glandon Fourth avenue, New York City. The introduction of the Edison four -minute re- Roberts; "I Love a Lassie" (Lauder), Harry Lau- cording outfit opens up really great fields of ex- der; "Fiddle -Dee -Dee" (Goetz and Berlin); Miss ploitation not hitherto introduced by any company, Florrie Forde; "Valse Maie" (Felix Godin), Al; CASH PAID aside, of course, from the Edison two -minute home hambra Orchestra; "Alexander's Bagpipe Band"For any amount of phonographs, disc rec- recording apparatus.In a letter to traders the com- (Goetz, Berlin and Sloane), Jack Charman; "The ords and parts.Address H. Walcer, 137 pany points out thatit has been working silent- FloralDance"(KatieMoss), DavidBrazell; ly and patiently upon this device for a long time, "Hello!Susie Green" (Barrett and Darewski),Orchard street, New York City. carefully perfecting every little detail before mak- StanleyKirkby; "The Staro'Robbie Burns" ing any announcement. Now, the only instrument (Thomson and Booth), Archie Anderson; "A Day WANTED of its kind is on the market.The owner .of a in Venice" (suite), No. 1 (A) "Dawn" (B), "Gon- TO HEARFROM firmor corporation needing anex- phonograph can double his enjoyment with the aid doliers" (E. Nevin), American Standard Orches- perienced Talking Machine Manager; thoroughly conver- of this wonderful new recording device, in addition tra;"Moonlight Bay"(P. Wenrich), Premier sant with the business, both wholesale and retail. Address to which, if he be a student of music, elocution, or Quartet; "When I Was Twenty-one and You Were "Manager," care The Talking Machine World, 373 Fourth would attain to linguistic accomplishments, he will Sweet Sixteen" (Williams and Van Alstyne), Jo- avenue, New York City. find the Edison recorder invaluable.With this seph A. Phillips and chorus; "Alexander's Ragtime innovation specially prepared hard blanks are avail- Band Medley"(banjo solo), Fred Van Epps; FOR SALE able, and there is also a simple yet effective hand "Pucker Up Your Lips, Miss Lindy" (A. Von machine for shaving them.Special publicity litera- Tilzer), Campbell and Gillette; "The Gaby Glide"5,000 Edison 2 -minute records,10c.each;5,000 ture bearing on the subject isready, and a six- (L. A.Hirsch),Billy Murray; "By My Little Zonophone10 -inchrecords,15c.each;allnew, teen -page booklet, "Making Records at Home," Baby Bumble -Bee," "The Grass Widow" (H. J. clean stock.Deninger, 335 North street, Rochester, tells all about it.In conjunction with other im- Marshall), Miss Elizabeth Spencer and Walter Van N. portant moves recently the foregoing amply dem- Brunt; "Old Black Joe," with variations (piano onstrates that the Edison people mean business -- solo), Andre Benoist; "That Aeroplane Glide" (H. TALKING MACHINE BUSINESS FOR and will get it-this season. Israel), Peerless Quartet; and "La Marseillaise," SALE Some Excellent Beka Records. New York Military Band. FOR SALE-Talking machine business on West The Beka Record Co. has opened the season New Companies. Side of New York City; established 7 years.Ad- with an exceptionally brilliant issue of vocal and Melophone, Ltd., capital £5,000; talking machine dress "Victor," care The Talking Machine Woad, instrumental items, selections by the great Wilkie and record manufacturers.Registered by S.P. 373 Fourth avenue, New York City. THE TALKING MACHINE WORLD. 37 LANDAY BROS.' NEW STORE Invitations to the trade to visit this new Lan - DEALERS' ASSOCIATION MEETS. day store will be issued within the next two weeks, On FortySecond Streetand BroadwayHas Holds Regular Quarterly Session at Cafe Lion as soon as some of the many details incident to Just Been Opened to the Public-Most At- the opening have been attended to.The manager d'Or, New York-Many Matters of Trade In- tractively Arranged-Large Stock of Victors terest Discussed-The Question of Jobbers' of the new store for the present will be James B. Being Carried in This Handsome Store. Privileges Taken Up-Many Other Topics of Landay, treasurer of the company.In the course GeneralInterestDiscussed. of a week or soa permanent manager will be Landay Bros.. Inc., the well-known Victor deal- named to take charge of this latest addition to the ers of New York, with stores at 563 Fifth ave- Landay stores. The regular quarterly meeting of the Eastern nue, 400 Fifth avenue and :37 \Vest 34th street. Talking Machine Dealers' Association was held now announce the opening of another storeat at the Cafe Lion D'Or on Wednesday-, October 9, 42d street and Broadway.This storeis admir- TALKING PUMPKIN IN BOSTON. with David Sw:thy. president of the association. presiding.The attendance was very fair for the Puzzling Novelty at the Boston Electrical Show time of year when the dealers find it hard to leave Which Answers the Questions ofVisitors their businesses for a part of the day. and as usual and Defies Detection by the Curious. many matters of particular interest to the members and the. dealers were discussed though Special to The Talking Machine World.) definite action was taken inthat connection. Boston. Mass.. Oct. 7, 1912. Among .the matters that came up for discussion -Ask a pumpkin," is a new and engrossing game , as the question of jobbers engaging in the retail which is proving one of the attractive features of business and thus disposingofmachines and the Electrical Show atMechanics' building.A records that were sometimes required by the deal- mysterious talking pumpkin, the invention of an ers who depended upon them for their stoc;:s and Australian professor, is the cause of it.It creates also the practise of granting jobbers' licenses to amusement and comment all out of proportion to department stores and other large dealers who its size. piaced large orders for goods but had no intention A little lighttable and a stand on which are of distributing among the dealers.It was claimed fastenedthreehightensioninsulatorssupport that in both cases those enjoying the jobbers dis- three glass rods. which. in turn, support three high counts were in a position to offer special discounts toos;on insulators.Upon these rests a fiber plate. that were harmful to the business of the regular on top of which sets the Pumpkin with a smile dealer without exactly violating their agreements and tall bat and that's all there is to it.Even the with the manufacturers. No action was taken on layman and schoolboy could see the glass rods the matter and it was laid aside for further dis- Max Landay. ground off, and, knowing glass to be an insulator, cussion at a later date. could see thatitwasabsolutely a wireless As is usually the case at the meetings held by ably located. and resident or visitorto N ew demonstration. the dealers, methods of increasing business, han- York can fail to be attracted by its tastefully ar- There is nothing concealed about it;itis all dling and repairing machines and other topics of ranged interior and attractive window displays. in the open; everybody is invited to ask the Pump- mutual interes: ere discussed, after which those fn the new display rooms there are seven booths kinquestions,and the questionsareanswered. present made up a merry luncheon party. for demonstration and display purposes. and the Baseball scores are given; information about the. architectureis of the French style, with decora- showand the Sons of Jove; and. when some of. The S. B. Davega Co., 126 University place, New tions to match..\most comprehensive line of the audience say there is a phonograph inside the York, 'isexperiencinganoticeable demandfor Victor products of allstyles and description are Pumpkin their next door neighbor wants to know high-priced Victors and Edison machines.Philip displayed.Altogether it is a very handsome show- howallthosequestionsarepreparedforthe. Marcus, who is in charge of this department, tells room. and a credit to the progressiveness of Lan - phonograph. us thatTHE they have difficulty in securing machines. ADAPTORday Bros.. Inc. And there you are. with Attach it to Columbia You need this any Disc Illustrator. Talking Machine inone second by one move of the Entertain and amuse your trade. hand. It's New. It automatically illustrates the record being We will tell you about it. played. Use It 3 Ways Advertiser 1 Talking Machine Illustrator 2 Show -Window ( See the pictures in the song ( Present changing pictures of the great artists 3 C Home Stereopticon 1 Project your vacation views life size PICTURE -DISC COMPANY Los Angeles, Cal. 38 r.TA Lk 'NG ii ISE WORLD.

I THISpicture will give you a faint idea of the attractiveness of Ithistalking machine record cabinet.if we literallyfilledthe page with cuts we would succeed only in giving a partial idea of our line.So we want to confine ourselves to a talk about one cabinet, this Style1 02, because itis a beauty and is representative of our whole stock. Did you ever try to run a warped record on a talking machine?Then you will appreciate one of the good points of Style J 02.The shelves are arranged horizontally and records lying in them can't warp. Did you ever try to cram 'four or five records into one compartment with the result that you scratched allthe records, probably split some of the compartment shelves, andlost your temper to boot? With Style 102 you wouldn't have triedthat.One shelfis made for one record ;each shelf is numbered and you know where each particular record goes.Furthermore every compartment 'elt lined, and felt cannot scratch. Notice our large needle box on door, which has a separate cup forloud, medium and soft tone needles, also extra holder for used needles.Very convenient. You cannot get a neater, more compact, or better made cabinet than the Salter Style 102. Itis a handsome piece of furniture. And, Mr. Merchant! If these good points in a cabinet appeal to you they will appeal to your customers.Remember that. Salter products are not limitedtotalking machine record cabinets.The new catalogue will show talking machine record cabinets, sheet music cabinets, combinations of sheet music and player roll cabinets,in half a hundred different styles,all of the latest design and up to the Salter standard of quality.Write for catalogue. "Its hard to find the equal of the- Salter."

SALTER MANUFACTURING CO. 337-343 NORTH OAKLEY AVENUE CHICAGO, ILLINOIS THE TALKING MACHINE WORLD. 39

No need to remark on the sales possibilities of the new style Victrolas.It is about settled that the only limit to be set upon sales of these great instruments is factory capacity. Your real problem is to get the goods. We are straining every point --doing our utmost to giveour trade friends the best service possible. We are confidentyou will make no mistake in sending Wurlitzer your order for all machines you will want to December 25th.Mark your order for immediate shipment and the machines will be rushed just as fast as we can get them.If you say so, we will telegraph for your final O.K. on each shipment when ready. We know positively no distributer will try harder to takecare of you in the present crisis.None will, or can, give you any better service then Wurlitzer. Wire us your order today and you will have no cause to regret it. The Rudolph Wurlitzer Company Victor Distributers Cincinnati Dir Two points of supply.Order from the nearer 40 rHE TALKING MACHINE WORLD.

LOOKS LIKE SCARCITY OF STOCK HAVE ATTRACTIVE SHOWROOMS. displayed to advantage, and the passage leading to the eight well-equipped demonstrating rooms in the Judging fromthe Great Demand for Talking Headquarters of Harger & Blish, Des Moines, rear of the store.The main showroom is light Machines Now inEvidence inDetroit and Iowa, Ideal for the Display of the Edison and and commodious and is decorated chiefly with the Locality-Experience in Which Frederick Co. Victor Machines and Records to Advantage. large portraits of the various leading Victor artists and Grinnell Figure-Outlook for a Christ- (Special to The TalkingMachine World.) hung on the walls.The separate demonstrating mas Rush to Exceed Last Winter-Columbia Des Moines, Ia., Oct. 7, 1912. rooms are encased in plate glass, which ensures and Other Stores Anxiously Awaiting Stock. The general attractiveness of the quarters of an abundance of light and adds materially to their Harger & Blish, the prominent talking machine job - general attractiveness.The Harger & Blish head- (Special to The Talking Machine World.) Detroit, Mich., Oct. 7, 1912. "Straws show which way the wind blows," once remarked a sage who ever s;nce has been quoted thusly the world over, and here's a straw.Grinnell Brothers' talking machine department to -day received an order for a number of the new style Victrolas from the W. F. Frederick Piano Co., of

Uniontown, Pa.That particular item of business 111111111111111111111111111312iilial is of no very great consequence in itself, for Grin- nell's get many larger orders in the course of a month.But when the Pennsylvania house is willing to pay freight on Victrolas clear from Detroit, itis a compelling demonstration of what the de- mai.d for the instruments must be in all parts of the Middle West. The Frederick Piano Co. could get them at less cost from jobbers in Pennsylvania, New York and Ohio-provided they were not all sold out.Evi- dently they were all sold out, for the Uniontown firm had to send to Michigan.They came near losing out here also, for Grinnells are sending out the new style Victrolas as fast as they come in. It takes a good many of them to keep their own twenty-seven stores supplied.Harry Rupp, manager of the talking machine department, stated today that all of the branch stores were practically View of the Harger & Blish Warerooms. cleaned out of the old style Victrolas, so the sell- bers of this city, are well illustrated in the accom- quarters are a popular rendezvous for many of the ing is almost entirely on the new ones. panying cut, which shows the main warerooms with music lovers of the city and have been highly In a less popular line of trade than the talking the various types of Victor and Edison machines praised by all those who have visited them. machine endeavor, the injection of a new and su- perior class of goods would inevitably result in a here.The Regal and Eclipse, at forty and twenty such that a considerable sized village is built onto cessation of demand for the old ones and a conse- dollars respectively, keep the shipping clerks busy this and that side of the city every month or so, quent cutting of prices to get rid of them.But constantly.The Columbia branch store hereis and new business centers are springing up every- there is no danger of such a thing in Victrolas, in able to keep only samples on the floor.The big where.These all have to be looked after. Alichigan at least. advertising that has been done for these models The outlook here is for a Christmas rush exceed- There is not a two hundred dollar machine re- has sent in a rush of orders from dealers all over ing that of last winter, which is saying more than maining in the store.The sale of that style is not the State.Manager K. M. Johns statedto the can be properly expressed in words.The Co- confined to the wealthy patrons.It is shaping it- Talking Machine World that he was about three lumbia store already has waiting orders amount- self .along the lines of the piano trade, and two weeks behind on order's, estimating from the num ing to $2,300 on its books, which is a record for hundred dollars is a low price for a piano.There ber on the books and rate at which the machines October.Grinnell's recently planned to grasp old is a variance, however, in the facts that the price were coming in.Once in a while even the samples Father 'Time by the forelock by writing to the of a two hundred dollar piano generally is some- are sent out tofill rush orders, the main store Victor company a concise explanation of why a what wobbly while that of a talking machine rules waiting on its luck to get a machine in to show. certain number of Victors should be shipped here firm. S. E. Lind, manager of the city sales, is con- in preparation for the winter's demands, and re- The new models of Columbias also are an ex- stantly establishing new talking machine stores in ceived back the information that the orders for ceedingly live force in the talking machine trade all parts of the city.Detroit's growth just now is Victors exceeded the manufactured stock on hand to the extent of some fifty thousand machines, and that the company was catching up as fast as it could, and surprising Manager Rupp by pointing out just how many thousands of machines had been shipped to Detroit in the last few months. "I had no idea we had sold so many," said Mr. Rupp, "asI had not looked up the records re- .4 ALA cently." Freight shipments always are slow in Detroit, after the close of lake navigation.Detroit is just The off the route of through travel to the West, and Bell -Hood Needle for this reason comparatively few railroads make this port.This condition hampers the talking machine trade every year from December to March. So an effort is being made to get a large number Sells Itself of machines before the ice puts an end to easy transportation. You ask for samples; GEORGE W. LYLE OFF TO WEST. the Needle does the rest. Will Journey tothePacific Coast, Visiting Canada First. To the first 100 dealers who apply we will 25c and 50c boxes. General Manager G. W. Lyle, of the Columbia send enough packages of samples so they Write for unusually liberal dis- Phonograph Co.,is away on a two months' trip. can make a nice little present to everyone This is Mr. Lyle's semi-annual journey, and he count terms, giving name of visit Canada, and then proceed tothe on their bulletin lists. plans to your jobber. Coast.All the leading trade centers will be visited. In a chat with The World, D. Kahn, manager of Ben Switky's store at 9 West 23d street, New THE BELL -HOOD NEEDLE CO. York, stated that they were experiencing a splen- 777 Chapel Street did season.VictrolasNo. 11, retailing at $100, New Haven, Conn. are oversold for many months, and there is a general demand for high-class records. THE TALKING MACHINE WORLD. 41 good and ready by the time these machines are sent to us, and I think that my display and ex- SILVERSTONE TALKING MACHINE CO. TO ADD PIANOS. ploiting of them will, equal anything of the kind When the Silverstone Talking Machine Co. Moves to Its New Quarters on Olive Street inthe country." It Will Handle Pianos as Well as Phonographs-MarkSilverstoneDiscussesThis The summersaulting cylinder records in the Sil- Move Which Has Aroused a Great Deal of Interest in the Talking Machine Trade. verstone window described in last month's World "arestill holding attention to his windows. He is leaving them until after thefallfestivaldays, (Special to The Talking Machine World.) my customers here have not pianos but that they which bring great crowds of country folk to Olive St. Louis, Mo., Oct. 8, 1912. expect to buy.I am confident that my reputation street. Talking machine men in St. Louis are very much among these folk for fair dealing will bring me interested in MarkSilverstone's retaliation on the considerable trade.As to other trade, I will take PHONOGRAPH SPREADS SCANDAL. piano trade, which will consist in his adding a line my chance.I will conduct my piano business along of pianos to the stock of Edison talking machines the ethical lines that I have conducted the talkingRochester Woman Claims Neighbor Made a that he carries in stock.During his ten years in machine business." Record of Uncomplimentary Remarks, and the talking machinebusinessMr. Silverstone has Mr. Silverstone does not expect to get fully lo- Caused Her Much Annoyance-Case Puzzles seen a great many piano dealers addtalkingma- cated in his new building until the first of the Court-Advises a Few Days' Delay. chiiies to their stock and build up a creditable trade year.He already has possession and is busy en- without apparent effort or greatly added expense. gaging architects, contractors and others who will (Special to The TalkingMachine World.) Now he proposes to make his reputation as a talk- transform the interior of the five floors to his Rochester, N. Y., Oct. 7,1912. ing machine dealer carryhiminto the piano trade liking.On the first floor he will have a display "How would you likeitif some one in your on much the same lines. wareroom for talking machines, four sound -proof neighborhood talked into a phonograph and said This new move on the part of the Silverstone record booths and space far a few pianos.The nasty, mean things about you, and then turned the Talking Machine Co. is chiefly due to rental condi- second and third floors will be fittedfor piano thing on and let the whole neighborhood hear tions.At 1010 Olive street, where the company and player salesrooms and thefifthfloorfor what she had to say?" was the query put to a is located, the lease expires next March, and there storage of all instruments.The fourth floor will clerk inthepolice court officeatpolice head- islittle prospect of renewal because the invest- be the workshop. quarters, last week by Mrs. Christopher P. Fiest, ment in site demands a. better return than can be "I hope to have first and second floor altera-of 437 Maple street, this city. obtained from the two-story buildings on the site. tions completed by Dec. 1," he says, "and I will put Mrs. Fiest continued to the effect that a neigh- Also the block has greatly improved during thea part of the stock in there for holiday sales of bor who lives across the way did not like her, last y ear and thetime is ripefor the improvement both talking machines and players.While I am that she owned a phonograph and that she had of the property.In looking about for a new build- not going to go the limit in spending money on my prepared a record of interesting, uncomplimentary ing Mr. Silverstone was attracted by a five -storynew quarters, I will have up-to-date quarters and remarks which were not at all pleasing and which building in the 1100 block on Olive street, at the Iwill sacrifice nothing for utility.I am paying were decidedly annoying.Mrs. Fiest alleged that west end of Piano row.This building was larger special attention to the counters and shelves for atfrequent intervals her neighbor hassetthe than he required and cost more than he expects the keeping of the cylinder records, and I expect machine going and thatall who passed in the the talking machine business alone to justify, and to produce something not excelled in any store.I street were notified where shelived and were in looking about for some business to share thehave not worked out my plans fully, but I am informed in curt tones of her neighbor's opinion. rent burden he found nothing that looked betternot going to build the ceiling -high shelving that The police court clerk said he did not know a to him than pianos.So he is engaged in selectingsubtracts from the width of the room and makes single law which would apply to the case at issue, a line of pianos. it so hard to get at stock. a law prohibiting unkind things being said by "Inmynew venture," said Mr. Silverstone, "I "I found upon investigation that I was not going a phonograph never having been placed on the do notexpect toset the world afire, but I have to be able to do justice to the Edison disc ma- statute books, but he promised Mrs. Fiest that built up areputation among musicloving people chines in my display rooms here, and that made he would "look into the matter and that it might that I propose to capitalize.I know that many of memore anxious to get new quarters.I will be be well to wait a few days." Mr. Dealer Do You Sell Sesco?

Itis the only Electric Self -Stop for disc talking machines, and considering the fact that it has been before the public but a few months, its success is assured. Make your department earn all the " traffic will bear."Do not sell a machine unless it is " fully equipped." SESCO means more money in your cash register and twice as much satisfaction for the customer. A dealer advises that SESCO alone netted him $300 extra profit.That's what you can do by handling SESCO. Let us send you one on approval for your demonstrating machine and you will be convinced. When requesting sample mention Gold or Nickel.Further information regarding price and discounts on request. Standard Electric Stop Co. Empire Building. Walnut and Thirteenth Sts. Philadelphia, Pa. 42 THE TALKING MACHINEWORLD. COLUMBIA LINE WITH WHITNEY & CO. RepresentationPlacedwithThisImportant House in Albany -New Department Will Be in Charge of Mr. Hoteling. STATEMENT OF THE OWNERSHIP, The Columbia Phonograph Co. has just com- MANAGEMENT, ETC., of THE pleted arrangements with W. M. Whitney- & Co., of Albany, N. V., whereby it will handle the Co- TALKING MACHINE WORLD,. lumbia line exclusively in its new piano and talking machine department.In chatting of this deal published MONTHLY at NEW YORK, R. F. Bolton said: "Thisisthe largest department storein the required by the act of August 24, 1912. 'Capitol city,' and in adding them to our list of representatives in Albany we are certain that the NAME OF .POST OFFICE ADDRESS Columbia linewill he most successful in every Editor, EDWARD LYMAN BILL . way. The new department will be in charge of No. 373 Fourth Avenue, N. Y. Mr. Hoteling, a most capable man, and formerly Managing Editor, J. B. SPILLANE. . No. 373 Fourth Avenue, N. Y. connected with the well-known firms of Cluett & Business Manager,AUGUST J. TIMPE No. 373 Pourth Avenue, N. Y. Sons and McClure & Cowles, both of Albany. His Publisher, EDWARD LYMAN BILL . No. 373 Fourth Avenue, N. Y. knowledge of the trade is extensive, and we are Sole Owner, EDWARD LYMAN BILL. No. 373 Fourth Avenue, N. Y. indeed gratified at the able representation we now have in Albany. (Signed) EDWARD LYMAN BILL (Owner) "Our business here is remarkably fine.There are heavy demands for all cur machines, and the new models particularly have met with universal Sworn to and subscribed before EUGENE R. FALCK, me this 1st day of [sm.] favor and praise. The call for the $40 Regal is ex- October, 1912 Notary Public 4 ceptionally heavy, and there is also a steady, daily (Commission expires March 30,1914 increasing demand for the 'Favorite.'As for the 'Eclipse,' we are heavily over -sold, and the reception accorded this new model is beyond our fond- T. A. Laurie, assistant auditor of the Columbia $570; London, 12 pkgs., $640, 118 pkgs., $6,020; est hopes.Orders are coming in so rapidly that Phonograph Co., has been in Baltimore for two Manila, 20 pkgs., $696; Martinique, 1pkg., $233; the factory cannot supply sufficient stock. and every weeks looking Over the books of the local branch. mail brings in its quota of orders.I am hoping Milan,. 14 pkgs., $720; Soerabaya, 5 pkgs., $206; Manager W. C. Roberts, of E. F. Droop & Sons Tampico, 8 pkgs.,$334; 36 that the dealers will anticipate their needs for the Valparaiso, pkgs., Co., will visit the Victor factory during the com- $1,334; Vera Cruz, 332 pkgs., $9,052; Yokohama, holiday season so that we can have sufficient stock ing week. on hand to meet requirements." 51 pkgs., $2,665. BALTIMORE TRADE EXCELLENT. OUR FOREIGN CUSTOMERS. AEOLIAN CO. DOUBLES ITS SALES. September Proves Close toRecord Month -Amount andValue ofTalking Machines (Special to The Talking Machine World.) Sales Forces Being Increased -What Prom- Shipped Abroad from the Port of New York Cincinnati, 0., Oct. 10, 1912. inent Jobbers and Dealers Have to Report. for the Past Four Weeks. The Aeolian Co. has doubled its sales over last (Special to The Talking Machine World.) year's Setember, which was really a phenomenal Baltimore, Md., Oct. 9, 1912. (Special to The Talking Machine World.) one. The firm is more than pleased with the out- Optimism prevails generally among thelocal Washington, D. C., Oct. 6, 1912. look for this fall's business and believes it will be talking machine dealers these days.Their reports Manufacturers and dealers in talking machines greater than anticipated and have planned to take for September are about the best that have everwill doubtless be interested in the figures showingcare of every detail, including its "Every Record been given out for any one month since the talk- the exports of talking machines for the past fourin Stock" service. ing. machine has been introduced into Baltimore.weeks from the port of New York: The department will feature the Riley records Reports along these lines come from all the deal- SEPTEMBER 14. that will cover the entire surrounding territory, ers and are not the condition enjoyed by only one Bombay, 5 pkgs., $146; Cardenas, 1 pkg., $113; including Kentucky, with demonstrations which or two.In speaking of the business condition, F. Havana, 35 pkgs., $1,705; Kingston, 7 pkgs., $196; will popularize the Victor in every home and make A. Denison, manager for the local branch of the London, 3 pkgs., $245, 40 pkgs., $1,685, 22 pkgs., the "stay-at-homes" feel that life with a Victor is Columbia Phonograph Co., said: $445; Manila, 43 pkgs., $2,435; Mollendo, 7 pkgs., really sublime.Mr. Ahaus, manager of Victor "September has beaten anything in the way of $308; Puerto Barios, 20 pkgs., $967; Rangoon, 11 department,isenthusiastic about the impending rush of business and isfully prepared tocope sales that I have enjoyed since coming to Balti- pkgs.,$340;Rio de Janeiro,21pkgs.,$1,560; with the maximum volume. more.We are having the same old trouble of Santos,105pkgs.,$6,568;Singapore,4pkgs., keeping up a sufficient supply to meet the demand $208; Valparaiso,7pkgs., $450; Vera Cruz, 60 and consequently we are back on deliveries.This pkgs., $1,796. Don't wind an inch of unnecessary red tape is not all.The present prospects would indicate SEPTEMBER 21. around the selling of goods to delay customers who Quick service means a good deal that the Presidential year is not going to cut any Algoa Bay, 108 pkgs., $2,538; Barbados, 5 pkgs., are in a hurry. to most people in this age of rush. figure with the trade and that we are going to do$263; Batavia, 16 pkgs., $758;Berlin,10 pkgs., more business than during any previousfallor $265,36pkgs.,$2,808;Bolivar,2pkgs.,$166; winter." Buenos Ayres, 8pkgs.,$670,8pkgs.,$817,9 Retails for a Dollar, with 80 Per Cent. Manager W. C. Roberts, of the E. F. Droop & pkgs., $381; Callao, 7 pkgs., $188; Colon, 10 pkgs., Profit to You Sons Co.'s Baltimore and Washington stores, made $141; Havana, 22 pkgs., $1,100; Iquique, 7 pkgs., this statement to The Talking Machine World: $128; La Paz, 9 pkgs., $604; Limon, 12 pkgs, $99; The Most Profitable "We are doing so much business in these two Liverpool, 1 pkg.,$200;London,505 pkgs, cities that I have found it necessary to look around Record Album on $4,640; Montevideo, 3 pkgs.,$122;Puerto Ca- the Market:: for more salesmen to augment my force. We havebello, 9 pkgs.; $201; Rio de Janeiro, 5 pkgs., $420; been hitting things up in great shape, with the Singapore, 2 pkgs., $104; Tampico, 3 pkgs., $119; SEE THE NEW result that our September business has exceededValparaiso, 6 pkgs., $230. that of any month since we have been in business. And this does not bar December." S EPTEM BER: 28. Schafford Thomas Gordon, manager of the Gordon Talk- Berlin,69pkgs.,$1,475;Hamilton,4 21;kgs., ing Machine Co., Victor and Columbia representa- $120; Havana, 15 pkgs., $1,404; Liverpool, 2 pkgs., Record Album tives, also makes flattering statements regarding$123; London, 168 pkgs., $4,609; Milan, 9 pkgs., trade.He reports a number of good sales for the $417; Para, 25 pkgs., $1,897; Porto Plata, 1 pkg., in the New and month.Joseph Fink, who is associated with Mr.$225; Puerto Barrios,12pkgs.,$666;Riga, 4 Strongest Bind- Gordon, also made several good sales during Sep- pkgs., $640; Rio de Janerio,12 pkgs.,$951,10 ing on the Mar- tember. pkgs., $539; St. Kitts, 4 pkgs., $103; Valparaiso, ket :: 7 pkgs., $162, 1 pkg., $122; Vera Cruz, 123 pkgs., $1.00 Retail Manager Albert Bowden, of Sanders & Stayman, Our new "Viennese ImitationLeather"is the strong. $3,383, 81 pkgs., $2,958. est and only absolutely guaranteed bound record announces that business with Victors and Colum- album made. Why use tbe usual cloth bound albums bias has been very brisk for September, and simi- OCTOBER 5. when you can get an album With a binding 1,000% stronger than any of the cloth bindings now made lar reports are made by Manager Strahan, of H. Antilla, 2 pkgs., $191; Berlin, 145 pkgs., $3,874; by our competitors.Bindings in our new albums R. Eisenbrandt Sons; Cohen & Hughes, Hammann are guaranteed indestructible, price the same as the Buenos Ayres, 34 pkgs., $4,143; Callao, 5 pkgs., cloth albums, but 1,000% stronger in the wearing & Levine, the Hub Piano Co., the Rosenstein Piano $465; Chemulpo, 18 pkgs., $1,312; Colon, 5 pkgs., qualities.GoldPlated Ringsin tbe back of the same.Not the usual brass rings, and are made to Co., William Knabe & Co., the Kunkel Piano Co., $135;Demerara,6pkgs.,$213;Gupyaquil,17 match tbe metal finish on all Victor and Columbia the Peabody PianoCo.,and even among the pkgs.,$362, 7pkgs.,$223;Havana, 25pkgs., Cabinets. Let us send you one sample album and be convinced. smaller dealers in the city. $1,608; Kingston, 8 pkgs., $233; ,La Paz, 17 pkgs, THE SCHAFFORD ALBUM CO., 26-28 Lispenard St., NEW YORK THE TALKING MACHINE WORLD. 43

We have enough big news for Columbia dealers this Fall to make them think their best months heretofore were only promises-and no chance of a slip-up.

Columbia Phonograph Co., Gen'l Tribune Building, New York

culars to every Columbia owner offC'eing to clean and overhaul his machine, regardless of age or FALL TRADE OPENS UP IN LIVELY FASHION IN ST. LOUIS. value, free for ten days. Collections Are Also Better and Indicate Prosperity-Columbia Store Profits by Interesting The Bollman Bros. Co. took advantage of the re- Window Display-Harry Levy, Aeolian Co.Manager,ReportsPleasingConditions vival of the old St. Louis Fair to design a talking Throughout the Southwest-New Machines Arouse Enthusiasm and Sell Well-Some machine window that attracted comment even in Recent Sales of Particular Interest-New Entrants in the Field-Silverstone Talking the daily papers.It was a reproduction of the Machine Co. to Move to New Quarters-To Handle a Line of Pianos-Other News. grounds, including the race track, lake, boy scout campandexhibitbuildings. The work was (Special to The Talking Machine World.) a way thatinterests those who heretofore have done under the direction of H. H. Bollman, who St. Louis, Mo., Oct. 8, 1912. seen possibilities only in machine sales, and more makes a success of these displays by use of his Local dealers are well pleased with the business of the all -year -around business is in sight.I find paint brush, with which he is an artist of more at the end of September, and without exception the St. Louis distributing territory is growing all than usual amateur merit.Victor machines were they declare that the last two weeks more than the time." placedatconspicuous pointsinthereproduced recovered the ground lost during thefirsttwo, Manager Robinson, of the Thiebes Piano Co. scene.The Bollman Co. is inducing talking ma- when it was too hot for business.Manager Rams- talking machine department, says:"The new Vic- chine owners to come toitsstore by circulars dall, of the Columbia Co., takes a very cheerful tor machines are going to please, Ibelieve.Es- offering a gift of needles. view of prospects."Money is much easier," he pecially is the XI model going to prove popular. F. \V. Bartholdt, formerly of the Bollman Piano says. "Not onlyareretailaccountseasierto Our record businessis growing constantly and Co.,is now incharge of the Edison business handle, but our jobbing accounts are being met on steadily in keeping with the new customers put phonograph department of the Silverstone Talking time better than for a long period.Money is easy onto our lists, and we are proud of it.As we ex- Machine Co. in the country, apparently, and the business is run- pected, the bulk of the total sales this fallisfor The winning of the Piano League baseball pen- by bythe ning to good machines." high-priced machines.The tradeisappreciative nant the Thiebes team was well received Sales Manager Byars, of the Columbia Co., haswhen the machines arc shown together." talking machine craft, as that team had five members who are identified with the talking machine been making a hit with his windows recently.This "Roosevelt will speak here at11a.m. and 2 department of the store.The fiveare: A.J. week he had three table machines on display and p.m.," reads a sign inthe Silverstone Talking he reports a number of inquiries due to the win- Machine Co. window. "A good many persons come Robinson, captain; W. Lerch, Jesse Druin, A. Eng- dow.Four inquiries came in one day. A feature in to hear the chief Bull Mooser," said Mr. Silver - berg and Chas. Burke. of his recent windows has been illustrated poster stone, "and every time there is anyone to hear we The Jesse French Piano Co.(Field -Lippman) cards, the pictures used being those of Columbia put on one or two of the four Edison records we willopenitstalkingmachine departmentthis month.A stock of Victor machines and records artists or cartoons with wording to make them have.Sales usuallyfollow.WhenIfirstgot appropriate to the display.' The week of the "4 these records Itook them and a machine to the second to none will be shown, and with the exten- sion of its highly organized service to this branch $5 -bill"adinthe Saturday Evening Post Mr. Bull Moose headquarters by arrangement and was Byars arranged a mystery window, all of the front greeted by quite an audience.The enthusiasts of the trade great results are expected.The store being hidden with paper exceptfor a peephole. applauded as vigorously as though the chief were arrangements for the department have been care- Through this could be seen the ad and one of the speaking in person." fully planned and carried out without regard for expense. machines.Good business resulted and Mr. Byars Another Silverstone sign thatisattracting at- says that these machines are being sold as rapidlytention is that over the entrance of the new build- as they can be stocked.For the present Mr. Byars ing he has rented.It says: THE UNIQUE "VICTOR GARDEN." is again turning his sales force to the Favorites, "This building will be occupied by the Silver - in order to take full advantage of a Favorite ad-stone Talking Machine Co. when alterations are Open Air Victrola Display and Demonstrating vertising campaign that is coming.Mr. Byars re- completed.The store is now at 1010 Olive street. Garden Proves Interesting to Music Lovers gards these national advertising campaigns as the No 'sale' is on there, all goods being sold at regular of LosAngeles-MightWorkinOther signal to strike and he gets the results. prices preparatory to removal." Localities with Gratifying Results. J. M. Ryan, an addition to the Columbia Phono- Secretary Rauth, of the Koerber-Brenner Music graph Co.salesforce,istraveling insoutheast Co., Victor jobbers, is much pleased with the pres- One of the most original and interesting of Vic- Missouri and is having good success, reporting a ent business and prospects."\Ve are well supplied tor showrooms is maintained by the Musical Record new dealer sale almost daily. with machines and records," he said, "and antici- Co., Los Angeles, Cal., in connection with its store Harry Levy, manager of the talking machine de- pate no trouble meeting our orders, although trade in that city, and appropriately called the "Victor partment of the Aeolian Co., returned the first of is very brisk both in city and country.I believe Garden."The "Victor Garden" is located in the the month from a trip through the Southwest thatthe small dealers are getting a bit more inclinedopen air with plain walls to separate it from the ended at Houston."Everything isfine through toward the service idea and when they realize the surrounding property.There is no roof and a Arkansas and the other States I visited," said Mr.full extent of this possibility, we shall have more profusion of growing ferns, cacti and other trop- Levy, "and I was sorry that I was forced to come talking machine enthusiasm." ical and semi -tropical plants serve to make ita back, for thereis good business in that country B. F. Philips, a Columbia City salesman, recently small paradise.Benches and chairs, covered with thisfall.Crops are good, people everywhere are made a remarkable sales record of two Nonpareils, handsome Navajo blankets, are placed at various appreciating the talking machine, and the dealers one Favorite and one Mignonette, a total of $450, points where visitors may sit and enjoy the music arc enthusiastic over the new models and the pros- in one day. of a Victrola as it plays the classics or the latest pect of a profitable business season.Even in the The Columbia Co., as a stimulation to record popular airs.The "Victor Garden" has made quite smaller cities the record business is taking hold in business and exchange sales, have just sent out cir- an impression on Los Angeles music lovers, who frequently take the opportunity of visiting it, thus FLURSTEDT "FTWE SAUEFELANDTbei ApoIda I. Th., Germany stimulating the sales of machines and records. The The largest manufacturing plant in the world devoted exclusively to the garden idea should prove interesting and profitable manufacture of Master -Waxes and Master -Blanks for in other localities, for even where the climate will not permit of the use of open air garden through- Gramophone and Phonograph Recording out the year there are several months in the summer Sole Manufacturer of when it could be used to counteract.the dull season Wax " P," the best recording material for Berliner -cut . and keep trade interested. 44 THE TALKING MACHINE WORLD. r PRICE CUTTING -A RESTRAINT OF TRADE By Eldridge R. Johnson President of The Victor, ,Talking Machine Company An ArgumentAgainst Any Legislation that Contemplates Interference With the Manufacturer's Rights to Regulate the Price at Which His Goods May be Sold.

Price wars are possible for the same reason that under the delusion that by this means healthy com- those countries according to the standard of their inspires the scramble for food by a drove of hogs petition may be stimulated.No such results are masses, but it is higher than in the United States if -pure individual selfishness. obtained; quite to the contrary, a very great in- brought up to the standard of our masses.There- Price -cuttingisthefavorite weapon used by jury is being done to many of the most conscien- fore, the manufacturers cannot be blamed for the people who conspire to monopolize trade that be- tious and reliable manufacturing and mercantile conditions that exist in those countries. lcngs to others.Once these bushwhackers attack concerns in the country, and without gain to the Manufacturing and agriculture have stood side a firm there is no protection, no matter how fair consuming public.Wholesome competition stimu- by side as far back as humanity shows the slight- the prices of that firm may be or how satisfactory lates trade and benefits both consumer and pro- est sign of organization, but there is no doubt that the quality of their goods. ducer,but wholesome competition means much manufacturing was the first step by which man- The Consumer Ultimately Always the Sufferer more than the simple matter of marking down kind was raised from the uncertain means of ob- from All Cut -Price Wars. prices. Any numbskull can mark down a price, but taining food by hunting for it among the natural The consumers in general suffer by price wars it takes brains to lower costs by fair and humaneproducts of the forests, streams and oceans.It as well as do the manufacturer and the merchant. methods. takes but little imagination to picture naked crea- The ultimate result is always a rise in prices or a There seems to be an impression that manufactures with forms of primitive mankind gathering deterioration in quality, which latteris the most turers are rather a new and independent class con-jellyfish and mussels from the tidal flats of some expensive way possible to the public of raising spiring to monopolize business and to extract along since receded ocean.Reason can but shop prices. When a fair and equitable price which hashigh toll from the people in general.There seems that long before crops were sown, baskets were been established by a reliable manufacturer is cut to be an impression that the agriculturalist is the woven in which to gather and store Nature's ready- in half by a retailer as an advertisement, a loss is oldreliablewealth producer, never doing any- made food.If this be true, it proves the claim that created, and that loss must be made up somewhere.thing wrong, and patiently supporting the whole the manufacturer was the first to take a step to- Itis certain that the public will pay for itin the world, while cheerfully- suffering with but mild ward civilization; yet, we must remember that the end and that they do not gain the difference be- protest the high cost of living due to the sins of the primitive inventor prompted that step.That manu- tween the fair price, which had been established by manufacturer.The unquestionable factthatfor facture and agriculture were arts known to a cer- the simple, honest rules of trading, and the reduced the last two years agricultural products have ruled tain degree long before authentic history begins is price which is the star feature in a conspiracy to high and manufactured products have ruled low in- unquestionably shown by the mythological tales and monopolize a trade which in fairness belongs to the prices does not seem to have been taken into con- folk -lore of the ancients.Few of the stories in firm that developed it. sideration.It is still the impression that the high mythology are true, but they allbear evidence Price -Cutting Is Not Competition. cost of living can be reduced by new laws aimed at which proves to a certain extent the state of so- Price -cutting is generally confused with compe- the prosperity of manufacturers and merchants. ciety as to the occupation and religion of the period tition and, while it may be so classed, there is a The Inventor Entitled to All, and Even Greater they represent. very great and important difference, as many forms Benefits Than He Now Receives. Every Decade of Progress Due to Discovery by of price -cutting are unquestionably unhealthy com- Even the proverbially poor inventor comes in for Some Poor and Obscure Inventor. petition.It benefits no one save a class of price - a share of chastisement.The patent laws, which Few people stop to realize that every art and cutters who could very well be dispensed with, for have been on the statute books for more than one industry, now so familiar to us as to be taken as a they live and grow rich by breaking into and di- hundred years, and under which this country has matter of course, had to have a beginning. We verting to themselves the good -will of a trade that become more prosperous than any other country are not likely to remember that the basic principle others have created.They never build up a busi- in the world, are to be torn apart and used as new of weaving, of making edge -tools from stone and ness, but invariably appropriate that which someone material to reduce the cost of living.The patent other materials, of making bows and arrows, or else has created.The foundation on which their laws of this country are not perfect, but they are the conception of the wheel and axle, are great in- business stands is not constructive, but destructive better than those of any other country.They do ventions which have grown into the great indus- and monopolistic.They sell at less than an ordi- not give inventors any greater reward than that tries of to -day.Itis the old story of Columbus nary percentage of profit if, by so doing, the trade classof public benefactorsdeserve. No doubt and his egg again-easy enough after you seeit that is going to many others can be diverted to some amendments would be beneficial, but such done, but no one could possibly have imagined themselves.This is the whole story.There would, amendments should be directed to the purpose of how to do it before the man who did it made the of course, be a public gain in this were it done a more practical administration of the principles demonstration.It is no idle boast to say that the fairly and in good faith, but more than often itis which the present law so clearly sets forth, and inventor has led the way in all progress from the not done fairly, or even decently, and is but the should not be aimed at radical changes; at least, beginning; nor is it an idle boast to say that on the means to an end that has aroused so much indig- not without more deliberate and intelligent con- inventor depends the future progress of this coun- nation in this country-monopoly. There are many sideration than seems to be in sight at present. try and every other country.As a profit over legitimate occasions to reduce prices, but such occa- Some of the amendments now suggested would the total sum of hard-earned compensation to the sions are temporary and have no relation to pro- greatly injure and discouragetheinventor and inventor,the people of the United States have

fessional price -cutting. would benefit no one. gained a millionfold. The Effect of Price -Cutting. America's Continued Expansion Threatened by Conditions Responsible for High Cost of Living There is no intelligent citizen in this country Unwise Legislation. -Can Never Be Corrected by Laws. who has not seen the operations of price -cutters; The continuation of the prosperity of this coun- The high cost of living can never be corrected who has not seen them drive responsible and honest try rests in the hands of the manufacturers and by law.It is the first effect of a thing that pro- enterprises out of business without in any possible agriculturalists alike; neither can prosper without gressive people have long sought to 'bring about; way benefiting the public.As a matter of cold the aid of theother, and eachisof equal im- namely, the more equal distribution of wealth by facts,a decided injury has been done through a portance.But inventors must unravel the prob- the means of adequate compensation to all for their general deterioration of product due to the inevi- lems that block the way to progress, and we must labor and talents.Food and other necessities cost table squeezing down of profits clear back to manu- be fair and liberal with them; they are still useful. more to -day simply because the people who are facturer and the workingman, and then in turn Manufacturing Just as Important as Agricul- engaged in producing them are better paid for squeezing the public after the legitimate trader has ture in Any Country's Progress and their services than they were a few years ago. been driven out. Development. There isa great change going on and itisall UnfairMeasures Introducedby ThoseUn- The country in which manufacturing does notworking toward a better condition for everyone. familiar withtheNeeds ofPresent - flourishisalwaysabackward country. Take Of course, there are many to whom the benefits Day Business. China, India, Japan and Russia; they are strong in have not yet accrued, but this will be corrected in There is a decided tendency among the class of agriculture; the first three named have been de- time.No readjustment of compensations can pos- citizens who are entrusted with the great responsi- veloped agriculturally for over 2,000 years ;_but to-sibly be made perfect in so short a time; it takes bility of making, defining and enforcing our laws, day, as everyone knows, they are far behind the experience,coupledwithexperithent,but the to destroy every means by which even a perfectly United States, and they can never equal us until greater the intelligence used during these processes fair business enterprise may defend itself against their manufacturing has been developed in more of adjustment the quicker satisfactory results will cowardly and plainly selfish attacks of price -cut- reasonable proportions to their agriculture.All the be obtained. tingenterprises. Thelegislativeandjudicial world comes to the United States to learn manu- No progress can be made by hampering the lead - branches of the government appear to be workin facturing.The cost of living is low enough in (Continued on page 45.) THE TA LKING MACH INE WORLD. 45 PRICE CUTTING-A RESTRAINT OFTRADE-(Continued from page 44). ers of industry, whether they be merchants, manu- they, too, reduce the price to 75 cents, which no price -cutting wars. Give the merchant and the facturers or inventors.The high cost of living longer yields them a satisfactory or paying profit. manufacturer achancetodefendthemselves can be reduced only by increasing the efficiency of They then apply to the manufacturer and say, cut- against this pernicious practice, and the formation every element that enters into the cost of manufac- price man and all,"Unless you can quote us a of great combinations for the purpose of controll- turing and of food supplies.It is not that we are lower price, we cannot afford to sell your article." ing trade will cease in many lines of trade.Manu- living too well, but that we have not yet learned By this time the cut-price man has lost his advan- facturers and merchants do not join a trust be- how to live as well as we should.The standards tage through the fact that the other merchants have cause they want to; they all prefer to be indepen- of living have risen in the last few years and will met his reduction.The manufacturer must then dent even at a low profit; they join because they continue to rise until a much higher general planequote a lower price to enable the merchants to are forced to by destructive price wars. than that of to -day is reached and until all classes continue the sale of his article, or he must go out Fair Wages to Labor Endangered by Hysterical of workers and producers receive fair and adequate of business.Of course, the manufacturer reduces Legislation. compensation. the price, and it might be said that all is well as Most of the manufacturing corporations in this Cheap Labor a Thing of the Past. the public have secured an article for 75 cents for country are willing and anxious to maintain fair Cheap labor is a passing thing.Farmers who which they previously paid one dollar.But right and liberal wages. They cannot do this if they are were willing to slave year after year at no profit here in the matter is where the public get fooled; handicapped by a conspiracy to force the prices of to themselves are no more.Farmers, merchants, at the beginning they may secure for 75 'cents a their goods down to lower point than will yield manufacturers, inventors and working people in few articles that are worth one dollar, but it gen- a fair division of profits between the workingman, general must be paid and well paid.They have a erally turns out that they get a less percentage of the manufacturing corporation, the wholesaler and right to something besides drudgery in their lives, value than they received when they paid one dollar. theretailer. Manymanufacturershavebeen and the only way to pay all these people well for 1 he quality of the article is reduced, but the old brought face to face with the situation that re- their services and to control the soaring prices is to price printed on the label remains to deceive the quires a reduction of wages in order to yield any increase their efficiency.For this we will have to purchaser. profit whatsoever.Capitalwill not continuein depend on the inventors and manufacturers who, Or the story may be different.The responsibil- enterprises where adequate return for its use is by working in harmony, will in time succeed in ity of price -cutting does not always rest with the not made.Nothing can be done without capital. lowering the average cost without decreasing the The reduction of wages to an unsatisfactory point individual compensation.No law can do this, but willbring intoexistence great combinations of unwise laws can hinder its accomplishment. New trade unions that may become a grave menace to inventions and systems increasing the efficiency of the stability of this government, because they will all the producing factors are the only hope of the have a just cause, and these unions once com- human race; we must advance or we perish. bined by a just cause may become an unreasoning Increase the RewardtotheInventor-Give power that knows no restraint. Him Every Encouragement to Invent Give the People the Right to Work Out Every Something New. Industrial Problem. One of the greatest mistakes and backward steps The so-called industrial unrest is but the leaven than can possibly be made isto take away from of industrial progress.The people will- work out the inventors any of the rights to an invention. their own salvation if they are not interfered with They have more difficulties to 'encounter in secur- by unwise laws or unduly excited by radical inno- ing proper compensation for their product than any vations that are preached by political leaders.The other class.Certainly, the inventor should have working people in this country will not submit to the right to fix the price at which goods are sold being ground down; they must be raised up.The until they reach the hands of the consumer. The high cost of living cannot be reduced by the re- inventor is supposed to have temporarily an extra duction of prices if a reduction illthe quality of profit over the ordinary manufacturing profit, as the goods sold takes place in a greater ratio. thisisall the reward that the patent law has to Every business man should have an opportunity offer, even though the device may save the coun- to play fair if he wants to.No manufacturer can try many millions.Ifdeprived of the right to long maintain a price unduly high.All progres- fix prices, the inventor cannot possibly secure any- sive manufacturers are looking for a way to reduce thing more than an ordinary manufacturing profit the price of their goods, as such reductions gener- which, under most conditions, is very inadequate allybring increasedsales, but every competent compensation for the years of hardship and pre- Eldridge R. Johnson. manufacturer knows that to fix a retail price below paratory work which are necessary in order to per- that which will yield a satisfactory profit to every- fect even simple inventions.In more than the ma- merchant. The producer may use it as a means ofone necessary to the manufacture and sale of the jority of cases it would be difficult for him to de-absorbing a chain of retail stores, or to concentrate goods is sure to bring disaster. velop his inventions at all or to make any profit. the sale of some line of goods in one large store. Every Manufacturer Jealous of the Reputation To leave inventors to the scant mercies of cut- There are many other schemes employed, and new of His Goods. price sharps would be base ingratitude and bad ones arc being concocted every day, which all de - If all manufacturers could sell their products out policy. Fend on price -cutting.No explanation of these of their own stores, price -cutting would never reach Honest ManufacturersEntitledtoRightto schemesisnecessary. Everycine knows about alarming proportions.When the same interests Control the Sale and Distribution of them; everyone has seen them and everyone has who have the responsibility of the factory and Their Goods. heard the sorrowful tales of their victims.Every the future of the business resting on their shoulders Manufacturers should have the right to regulate line of trade has suffered, and where trades havehave the power to regulate prices, they are more the prices at which their goods are retailed in any not combined to resist the degrading influence of likely to be properly fixed.But when irresponsible case, whether they are patented or not.If they are price -cutting, deterioration of product has been the sharpers can secure the goods of a factory of good denied this right, the quality of goods in general result.And yet the price -cutterisprotected by reputation and can sell them for any price that must deteriorate. There is no possible help for it law, and is working for further changes in the laws suits their selfish purposes, without regard for the unless humanity in general can be cured of selfish- that will give more victims to the senseless sac- welfare of anyone but themselves and regardless ness.Suppose, for instance, a manufacturer makes rifice! of future prospects, past obligations, the safety of an article to retail for a dollar and decides to ad- Goods Priced by Manufacturer Fixes Certain capital invested by the manufacturer, the value of vertise it all over the United States.It must be a Value, by Which Value of All Similar good -will and all of the other elements that enter good article and it must be worth a dollar, or the Goods Are Measured. into a well-conducted business, then, surely, some maker cannot hope to sellit in any great quanti- One of the greatest difficulties encountered in pi otectionis due an honest manufacturer against ties. Ittakes an honest proposition to pay for economical living in this country is to know wheresuch destructive manipulations.Nothing but the extensive advertising.The manufacturer may de- to purchase goods that are worth the money paid most short-sighted reasoning can show otherwise. cide to spend half a million dollars in advertising for them.Low prices have been dangled before Difficulty of Manufacturers Selling Direct to it and by the force of this advertising, if the article the public to such an extent that few realize what Consumer. issatisfactory, and the distribution of profits to a fair price is, and therefore purchase two or three There are few classes of manufacturers that can wholesalers and, retailers fair, he may succeed in articles of a second quality instead of purchasing make and sell their own goods; one is the very marketing five million articles at one dollar each. one of the first quality, thereby spending a greater small manufacturer who makes and sells direct from This is a good thing all around for the manufac- amount of money for less results.The manufac- the factory.This very satisfactory and complete turer, the merchant and the consumer.But what ture of first quality goods has become a lost art plan must of necessity be confined to a purely local generally happens isthat, as soon as the market in some lines of trade. We are drifting backward demand. There is also a class of, larger manufac- has been established for the one dollar article, some to a condition that Germany is struggling so hard turers whose sales happen to be in such units and concern that makes a specialty of price -cutting at- to get out of. whose demands happen to be in such territory that tempts to appropriate the good -will, and advertises Price -Cutting Makes Monopoly Possible. they can be covered from a few central points. the article at 75 cents.This, of course, brings a Price -cutting is the father of monopoly.All of Both of the above classes can control the prices of tremendous trade to the cut-price store, but it dis- thegreattrustsandcombinationshavebeen their own goods absolutely, and certainly no well - courages all the other dealers in the vicinity until brought about through the operation of drastic (Continued on page 46.) 4G THE TALKING MACHINE WORI 4D.

The demand for Columbia is positive and definite. Our national advertising campaign is sending that demand straight to the dealer.The only dealers who are not getting their share are those who have delayed signing up with us.

Columbia Phonograph Co., Gen'l Tribune Building, New York

PRICE CUTTING-A RESTRAINT OF TRADE-(Continued from page 45). informed person can claim that there is any lack manufacturer who sellsdirect would encounter without destroying the value.But it must be re- of competition among such manufacturers or that were he to permit his salesmen to quote lifferent membered that the destruction of the efficiency of they constitute an undesirable class. prices in competition with one another in order tothe patent laws of the United States would be the Other than the above two, there isthe great increase their personal sales.The tendency to pro- greatest disaster in our history.This subject is of trust that can afford to do anything thatithas hibit all forms of price controlis aimed at themore importance and fraught with more danger to do in order to make a profit.If the suggested great trusts.They will escape, but the great class than any other matter now before Congress. changes in the law are aimed at them they will of comparatively small manufacturers will get the The effect of changes in the present patent laws miss the mark. full force of the blow. will have the direct influence on the interests of a The Jobber or Middleman an Absolute Neces- The confusion and differences of opinion on this far greater number of enterprises and individuals sity in a Country Like the United States. question are but the natural result of the confusionthan any other adjustment yet attempted under the New laws interfering with pricecontrolwill due to a decided change in the manner, metho is Sherman Anti -Trust Law. handicap and annoythevery class of manufactur- andproportionsofmodernbusiness. Certain ers and merchants who have never been guilty of classes of business men are urging the government SOME HIGH CLASS PUBLICITY. abusing it, but who have always used itfor the to attack certain other classes of business men. A general benefit.The great bulk of trade must, for very large portion of the noise mistaken for popu- How the Phillips & Crew Co. Introduced the a long time to come, be reached through jobbers lar outcry against trade combinations and price re- Four New Styles of Victrolas to the Pub- and dealers-the jobber buying from the factory strictionissimply the babble of many tongues licofSavannah, Ga.-Clever Advertising and selling to the dealer who, in turn, sells to the raised against one another in the business worli- That Is Couched Along Original Lines. consumer.It may look like a roundabout way to a new and disgusting phaseof competition not yet those who have had no practical experience with understood by the public. (Special to The Talking Machine World.) trade, but itis the only practical way at present. United States Supreme Court Sustains Right of Savannah, Ga.,Oct.7,1912. There is a lot of senseless talk about cutting out Manufacturer to Control Distribution and Phillips & Crew,theVictordistributersof the middleman, but if the jobber were not a neces- Sale of His Goods. thiscity,carriedsome strikingadvertisements sary factor he would not be in existence. No sane The United States Supreme Court has lately in the local papers devoted exclusively to the four producer ever sold to a middleman if he could made an important decision, but with dissenting new stylesof Victor Victrolasrecentlyintro- reach the consumer without doing so. Many manu-opinions, based on the rights of the public, in aduced to the trade.They occupied afullfour - facturers and producers have tried over and over patent case which fully protects the rights of an columnspaceinwhichillustrationsappeared again to market their own goods direct, and they inventor.The United States Supreme Court has of the four new styles describing the new instru- have succeeded where the conditions were such as the confidence of the nation in the matter of legal ment and invitingthepublic's considerationto to permit them to succeed, but by far the greater opinions, but it must be remembered, in considering them.In the body of the paper there appeared proportion of those who have tried have failed, the dissenting views, that on general business ques-the following reader under the caption, "A Quar- having found that the middleman and jobber can tions and on general questions of public welfare tet of Musical Artists to be heard in Savannah." do it for them at a less cost.This country is far these individual opinions may be of no more value "All music loverswillrejoiceover thean- too big to get along without jobbers.The jobber than the opinions of other honest and intelligent nouncement ofthe coming toSavannah ofa performs a service in the matter of credit not gen- citizens; nor are they likely to understand com- quartetofmusicalartists,theappearanceof erally recognized.On account ofhispractical plicated questions of business quite as well as a whom is sure to create a sensation.This quar- knowledge of the commercial value of the mer- practical business man who is acquainted with the tet is to be heard in all parts of the United_ States chandise that he handles and his intimate acquaint- intricacies of its detail, and who must face the re- and foreign countries, and that this city was se- ance with the personal characters of the merchants sponsibility for the welfare of both capital and lected for one of their engagements, is a compli- to whom he sells goods, the jobber is able to ex- labor. ment of more than usual merit. tend credit to a better advantage than can either The suggested amendment to the present patent "Theseartistsare capable of rendering ata the manufacturer or the banker.The jobber usu- law may be in response to the needs of the present moment's notice any selection found in publica- ally well earns the profit secured and in many administrationinenforcingthe Sherman Anti - tionto -day, from the most classic overturesto cases the elimination of jobbers would have the Trust Law; but should the administration change a the very latest popular songs. effect of raising prices.All manufacturers should law that has been working entirely satisfactory for "The personnel ofthisfamous quartetcon- have the right to market their goods under con- more than one hundred years, in order to punish a sists of father, mother, daughter and son.They tracts regulating prices and conditions.Only the few who may have misused it?Dishonest per- are known the world over as the Victrola family. responsible manufacturer would care to take ad- sons will always find a way to misuse any law.If Their engagements were brought about through vantage of the opportunity.Only honest goodsa pickpocket snatches a purse and dodges into athe Victor Talking Machine Co., and their local will stand advertised prices and price maintenance. crowd, the loser of the purse would hardly, be representative will be the Phillips & Crew Co.If There Is No Difference Between Selling Direct called a benefactor if he fired at the disappearing suitable homes can be found,itis very probable and Through Jobbers and Dealers. thief with a double-barreled shotgun. that the Phillips & Crew Co. can arrange a per- If itis lawful and beneficial for a manufacturer Supplemental. manent home for the individual members of the to conduct his business so that he can sell direct Since the above article was written, the Presi- family. The Victrolafamilywillbe heard at from the factory to the consumer, how can it be dent has requested Congress to create a commis- the attractive warerooms of the Phillips & Crew wrong fora manufacturer tosell by contract sion to study the present patent laws for the pur- Co. each day, and you are most cordially invited through jobbers and dealers?It is practically the pose of suggesting amendments that will meet the to call and hear them." same thing. The manufacturer who sells direct has purposes of the administration without destroying The Phillips & Crew Co. are entitled to hearti- absolute control of the retail price, and the system the benefits now secured. est congratulations on their clever presentation of of sale through jobbers and dealers by contract is The President's message reads like the words of these new Victor stylesto the local purchasing practically the same thing.It is necessary to have a man who understands the subject under discus- public, and their success is apparent, forithas a contract in such cases in order to insure the ob- sion, and there is no doubt that an intelligent and beendifficulttosupply enough instrumentsto servance of rules which must be made for the com- fair commission could find a way to amend themeet the demand since the initial announcement mon good, and toavoid confusion such as the patent laws to the purposes of honest enterprises appeared. THE TALKING MACHINE WORLD. 47

TRADE NEWS FROM CINCINNATI.

Middle West Making Splendid Showing in the DemandforTalkingMachines-Manager Whelen, of the Columbia Store, Returns from Eastern Visit-H. & S. Pogue Co. to Open a Special Grafonola Department-Manager Dittrich, of Wurlitzer, Reports Progress.

(Special to The Talking Machine World.) Cincinnati, 0., Oct. 8, 1912. From all appearances the Middle West talking machine world is in very good shape.Good business has been coming the way of the dealers and some have been having a run on Victrola goods, bringing their accounts far above normal. Manager Whelen, of the Columbia store, has just returned from a trip East to visit the executive offices and the factories at Bridgeport, Conn. He states that the factoryisworking toitsfullest capacity and the prospects are exceedingly bright for the largest fall business the company has ever experienced.Mr. Whelen further says that the SOLID WOOD (NOT VENEERED) size of the orders that are coming into the executive offices from all parts of the country is phenomenal and this is only a forerunner of the busi- Above All, Mr. Dealer' ness that will be done this winter. The popularity of the new types of instruments which the Colum- TRADE MARK bia has put on the market this fall, including the "Eclipse" and the "Regal," has surpassed even the What You A Solid Wood expectations of those associated with the Columbia, and it has been predicted that the sale of these Want Horn popular -priced instruments will eclipse all previous Not Veneered records. You Get

Mr. Ely, special traveling wholesale representa- REGISTERED tive of the Columbia Co., has just succeeded in closing a large deal with the H. & S. Pogue Co., the largest department store west of the Alleghenies You make no mistake in The Pogue people have contracted to build several elegantspecialparlors,ofmahogany,strictly getting a MUSIC MASTER. soundproof, for the display of the goods.Instruc- tions are to rush the building of same, and this Every DEALER of Talking Machines should special Grafonola department will be opened at a very early date. have the The Dictaphone comes in forits share of the salesthis month and many notable installations Music Master Solid Wood Horn have been made. The Dictaphone is finally coming into its own, and from the numbers of letters and in his place of business; sell the MUSIC MASTER, telephone calls received daily, the general public arc beginning to realize just what the word "Dicta- useitfordemonstrations; you willsellmore phone" 'Trans to a busy man. Fred Baker, who has been connected with the Dictaphone department of machines and records. the Boston Store, has joined the local department. Mr. Baker is an experienced salesman in the line The tone from the MUSIC MASTER appeals and his success is assured. A. W. Roos, auditor of the Columbia Co., spent to those who demand the best. several days at the local Columbia store, and says that business has increased considerably all over Only Horn Guaranteed. the tcrritory over that of last year. A new book entitled "Schoolroom Music" has Write for samples, giving name of jobber. just been published by the Columbia Co., and in- asmuch as the Grafonola has already shown its worth as a schoolroom requisite, the assembling of music suitableforthis purpose has bcen a SHEIP & VANDEGRIFT, Inc. great help to the teachers and principals.Several PHILADELPHIA, PA. schools have been equipped with Grafonolas during L the past month and Manager Whelen says that which we looked for so much, has inaugurated the Victor has put upon the market.It is very neat many more willbe equipped during the coming most phenomenal year in the history of the talkingand artistic and a great machine for the money. month. The present outlook ,indicatesalarge machine business.It will tax our facilities to keep "We are giving concerts every Saturday after- "school.year" for the Grafonola. pace with this, and we are already planning new noon and evening.These are specials and we are H. B. Draybelle, of the R. Wurlitzer forces, is a improvements to provide in part for the increase, in putting before the people the latest records, and Bull Mooser.He -isa candidate from Hamilton both retail and wholesale business.New possibili- those who have been here and listened to our con- county for State Senator.The former believes tiesunfold themselves with every new improve- certs are commencing to look forward to them and in the motto of the office seeking the man, and forment and departure we make, and with every new are telling us that they are going to bring their that reason is not making a strenuous campaign. idea that we introduce in our selling campaignswives and families to hear our concerts.So we Manager Dittrich, of the Wurlitzer talking ma- until the field has demonstrated itself to be inex-are very well pleased with the results we are ob- chine department, summed up thepast month's haustible." taining in our talking machine department." situation in the following statement: President Stever, of the Lyric Piano Co., is not The Joseph Krolage Music Co.isrunning a "Theextraordinaryconditionswhichprevail afraid to mention the fact that he has some newbranch store, with a line of Columbia goods, at throughout the country as regards supply and de-Victrola goods, the front of the store being plac- 1213 Central avenue. He expects to close this out mand on Victor products are so absolutely univer-arded with such an announcement. He makes the at the end of the year and will then attempt to sal that there would he little advantage in touch- following statement: "We are making more of an separate the talking .machine department from his ing on that subject. Sufficeitto say that every effort than ever to keep our stock always replen- place on Race street. up-to-datedealer who iswell informed on his ished with up-to-date records, and in that way we The Milner Musical Co. is gradually cutting out business realizes the acute conditions that prevail, are getting a class of trade who are looking for- pianos on the ground floor of the Sixth avenue and isguarding himself against loss,asfaras ward to the Lyric Piano Co.'s line for novelties in store and will eventually permit only three pianos possible, by early purchases and heavy orders. records, and the new styleof Victor machines there,devotingthe remainder , ofthespaceto "The results in Cincinnati for the month of Sep- which it has added toitslist are proving to be talking machines and small musical goods. tember have certainly exceeded our greatest expec- quite beneficial to us. We think the $100 Victrola J. E. Poorman, on Main street, isstill on the tations.The new line of Victor Victrolas, from is going to be the biggest selling machine that the fence as to a live talking machine line. 48 THE TALKING 11ACHINE WORLD.

We have the product: we have the organization: we have the advertising: we have the demand: we have many thousand loyal plugging dealers and we have a doubled and re -doubling business and we want to see you share it.

Columbia Phonograph Co., Gen'l Tribune Building, New York

assistant manager of the Columbia Co.'s store at Cleveland, spent a few days in Indianapolis re- TRADE CELEBRATES HOOSIER POET'S BIRTHDAY. cently. Great Demand in Indiana for Records by James Whitcomb Riley, Whose Birthday Was Manager Devine, of the Columbia local store, re- CelebratedLast Week by Leading Book Sellers and Talking Machine Dealers- turned recently from a visit to Canada."I was School Children Visit Aeolian Hall to Hear the New Records-An Interesting Victrola particularly struck by the presence of Columbia Sale-New Edison Home Kinetoscope Being Introduced by Talking Machine Trade in dealers in all the towns I visited," said he."I was a Broad Way-Manager Devine, of the Columbia Store, Who Recently Returned from especially pleased to note the healthy condition of Canada, Speaks of Columbia Expansion-Modern Office Appliances in Ottawa. the talking machine business in Canada.\Vhile in Ottawa cityI ran into several old friends in the (Special to The Talking Machine World.) are being made to handle the new disc talking ma- shape of the new model Dictaphones. The business Indianapolis, Ind., Oct.9,1912. chine which the Edison Co. promises will be on themen of Ottawa are seemingly right up on their To put it mildly, and with no embellishment, the market soon. toes when it comes to the use of modern business Hoosier capital has been captivated by the Riley The Stewart Talking Machine Co. is installing a office appliances." records put out by the Victor Co.That James number of booths inits quarters at 128 North Whitcomb Riley, the beloved Hoosier poet, is close Pennsylvania street.The company reports good TAKE OVER COLUMBIA LINE. to the hearts of Indianians is shown by the inter- business. E. H. Goodenough and Leon C. Putnam Take est taken in the four records now on sale, namely. Clifford R. Ely, wholesale representative of the Over Grafonola Line Formerly Handled by "Little Orphan Annie," "The Raggedy Man," "Out Columbia Phonograph Co., on a tour of the Middle Hill's Piano Co.,in Jamestown, N. Y., and to Old Aunt Mary's," and "The Happy Little Open New Store in the Latter City. Cripple." The talking machine department of Aeolian Hall, (Special to File ralking Machine World.) which handles the Victor line exclusively, and the Jamestown, N. Y., Oct. 3, 1912. Stewart Talking Machine Co., also a distributer of Arrangements have been completed whereby the Victor machines, have had enormous sales of the Columbia line of Grafonolas inthiscity, which Riley records. has been handled for some years past by Hill's From October 7 to October 12 the Victor de- Piano Co., will be taken over by the new firm, partment of Aeolian Hall celebrated Riley week. composed of E. H. Goodenough and Leon C. Put- His birthday was October 7.The company made nam, who will open a store at 317 Pine street for special arrangements with the school authorities the display and sale of this line and the line of and had the school children come to the hall and sewing machines which Mr. Goodenough has car- listen to the Riley records.It is practically certain ried in his East Third street store for many years. that no records ever produced have been the cause Leon C. Putnam, who becomes manager of the of such genuine and widespread enthusiasm.That store, has been in charge of the Grafonola de- is true as far as Indiana is concerned, anyway. partment of the Hill store for the past year and The records have proved a source of joy to the is well known in musical circles in this city. poet himself.On account of his health he has not appeared in public in the last few years. and the NEW TALKING MOVING PICTURE. carrying of his voice, by means of the talking machine, into the homes of his worshippers, is gratify- Latest Invention of Dr. Kitsee May Revolu- ing, because he feels he should fill the demand of tionize Amusement Business. those who revel in his poems. The Victor department of the Aeolian Co. made (Special to The Talking Machine World.) a rather unusual sale recently.One afternoon, just Philadelphia, Pa., Oct. 5, 1912. Dr.IsadoreKitsee,inventorofinnumerable about closing time, C. C. Thomas. local manager, James Whitcomb Riley. noticed a gentleman looking' at a Victor exhibit in electricaldevices, gave a demonstration recently the window.He was invited to the talking ma- West, has placed the Columbia line with a num- before an audience of men from allover the chine department.It developed that the man was ber of dealers who did not previously handle it. country of his latest invention, a talking moving F. W. deeds, a retired capitalist of Tuscaloosa, The new Eclipse Columbia phonograph, which picture machine. Ala.He said his home town had talking ma- sells at $30 retail, bears the earmarks of being the \Vhile moving pictures are thrown on the screen chines, but that he had never seen one quite sobiggest seller that has ever been placed on the through Dr. Kitsee's invention the persons por- fine as the latest Victor machine-the new -style market, according to Thomas D. Devine, managertrayed are made to talk, the voices appearing to Victrola XVI. He listened to a number of recordsof the local Columbia house.`.`The only trouble," come direct from the mouths of the persons por- and finally he pulled out a handful of crisp banksaid Mr. Devine, "is the scarcity of them." trayed. notes, handed the required amount to the manager, M. D. Easton, agency representative of the Dic- Dr. Kitsee's pictures are remarkably clear, and and ordered the latest Victor product to be shipped taphone, New York, spent several weeks in In-the sound is very distinct anf carries well.Ex- to his home in Alabama. dianapolis territory during September. Mr. Eastonperts who examined the appliance declare it is very Paul Bassett, formerly State traveling salesman secured a number of good live agents and inciden- simple and that itis destined not only to revolu- for the Kipp -Link Phonograph Co., distributers of tally made a host of friends throughout Indiana. tionize the moving pictures but also the theatrical the Edison machines, has taken employment with The Columbia Phonograph Co.'s store here has business. the Victor department of the Aeolian Co.Mr. put out two unusually attractive windows and are Bassett has a wide acquaintance over the State in planning to put on a third next week.Probably THE RAINY DAV BUSINESS. the talking machine business. the more attractive was that which -featured the The Kipp -Link Co. has more orders for the Edi- new Columbia hornless Regal.This window was "We love to hear the tinkle of the telephone on son Home kinetoscope, the moving picture ma-designed by C. P. Herdman, who is preparing a rainy days," was the line printed on his letter- chine, thanit can fillat the present time.The window display featuring the songs of Alice Niel- heads and bill -heads by a retailer in a small town company is awaiting additional shipments from the son, who is to appear here October 9 with the of Michigan."Call us up and ask us something factory.The quarters of the company have been Boston Opera Co. about goods and prices when you can't do anything doubled in size in the last month and preparations Clinton Routh, formerly of Richmond, Ind., now else." THE TALKING MACHINE WORLD. 49

HUBBARD WRITES OF COLUMBIA CO. PLANT. The Sage of East Aurora Devotes One of His "LittleJourneys"to"The Home ofthe Columbia Grafonola"-Handles This Subject with His Usual Skill-Says That When His Nerves Seem Overtaxed He Turns to the Grafonola for Relief and Rest.

In a recent issue of The Fra, Elbert Hubbard, Practically the best men here were educated at the Ivell-known sage of East Aurora, in one of their work by their work. hislittle journeys, discusses "The Home of the "Truth,"saidHuxley,"passesthroughthree Columbia Grafonola," and in this connection says: stages:First, we say itis contrary to common Printing has been called the "Art Preservative," sense.Second, we say it does not make any dif- because by its use we duplicate the record of a ference, one way or the other.Third, we say we thought and passit down the centuries. always believedit." David Garrick once regretted that the vibrant, It is easily understood how many simple souls far-reaching voice of Edmund Burke must some would be greatly interested in a talking machine. day falter and be heard no more by man. The mere novelty of the thing would cause us And nobody then, or for a hundred years after, to stop, look and listen. ever imagined that song and speech and music's When it came, however, to reproducing classic Looking for sweet sounds could be recorded, duplicated, and music, naturallytheartistsof the world were given to millions, thereby making them wiser, hap- opposed to the phonograph. A mechanical thing your jobber pier, better. i.,supposed tobeinartistic.Mechanism breaks Personally, the Columbia Grafonola has given away from individuality.A machine is opposed What's the trouble any way? me more inspiration, morerestand recreation to personality.Art isa matter of individuality. Went back on you, did he? And than anything else of a mechanical naturethat All, ha, and oh, ho !You will please excuse this made youloseacustomer! has ever come into my life. smile! When my nerves seem overtaxed and my mind Look at the Critics Now! Wasn't the first time either, eh? has dwelt long on one subject, I turn to the Co- The Columbia Grafonola has gone through this Well, there's no use going lombia Grafonola for rest and relief.I play some period of doubt, distrust and patronage that damn after his scalp. A dead jobber of the selections of the great composers, dead and with faint praise. won't do you any good. What gone, some of whom I knew in their life -times. Great artists now do not have to be impor- you want is a real live jobber And although these men may have passed outtuned to play or sing and make records for the who has the right goods at the from this earth life, their work still endures, and Columbia.Infact,they come andoffertheir here without any disturbing personal presence to services and aspecial department has been or- right time-all the time; Who interpret and interveneIhear and enjoy their ganized to fight off the near artists, th would-be can always give you just what wondrous melodies.With the great living artistsand the has-been.This because the Columbia pol- you want just when you want I am also familiar.They abide with me.They icyisto produce only that whichis supremely it. sing and play for me when Iwish.They are excellent in its particular line. That brings you right up to never tired-they never obtrude-my pleasureis Not only do they feel that they are highly hon- theirs. ored in having their performance reproduced, but our door for we ship every Music is the most universal form of harmony.incidentally they make a vast amount of money orderthesamedayitis It makes a quick appeal to the human heart, andout of it. received. through the aid of the Columbia Grafonola we So, too, with the critics and connoisseurs.At You'll always find herea are brought into touch with the world's greatest firstthey smiled complacently.Now they listen splendid assortment of Victors, artists. with attention, for the actual fact is that not only Singers, players, famous orchestras, great bands,does the Columbia reproduce the technique, 'but Victor-Victrolas, Victor Rec- popularsongs, amusing sketches,theseareall the spirit and soul of the musician are apparent ords,recordcabinets,fibre yours for the asking.They wait so patiently for as manifested in his work.If this is not so, the cases,horns,needles,repair you.When you need them, they respond. world never hears the record. parts-accessories ofevery As a plan for driving away the Glooms, and an Very few of us have the time and the money kind to meet your every re- invitation for the Joys to enter, there is nothing to travel so we can hear the great artists of the quirement. on earth to equal this Columbia miracle. world. But withtheaid of the Columbia the However, there is something better than to go artist comes to us. Sounds good, doesn't it? And to a hospital and be cared for, and that is to care Many of our best music teachers everywhere it's all as good as it sounds. for yourself and not go to a hospital. are making use of the Columbia in giving lessons. Why not get a "line on us" The proposition of keeping well and strong and A great singing master of my acquaintance inby looking over our catalog- efficient-finding our rest in change and allowing spireshispupils by giving them reproductions and our booklet, "The Cabinet harmony tocreepintoourlivesthroughthe from the masters with the aid of the Columbia. sweet influences ofdivine music-surely thisis Teacherandpupillistentogetherandenjoy. ThatMatches"?Writeus the art of arts. \Vith the aid of the Columbia a standard isset, today. No one can say to what extent the Columbia and to approach itis the thing desired. Victor foreign records Grafonola will add to our length of days and our "If it's in the Victor catalog, usefulness as well. TALKING MACHINE EXPORTS. When I want to concentrate on some particu- we have it" applies to foreign larbit of writing,' I make use of the Columbia Tne Figures forJulyPresented-Reports records as well as domestic. and callon my old friend Zenatella, good and Show Falling Off for the Month. We have in stock the entire great, to minister to me. (Special to The Talking Machine World.) Victor list ready for immediate There is no stimulant for the imagination equal Washington, D. C., Oct. 6,1912. delivery. to good music. In the summary of exports and imports of theArabian Greek Norwegian Thus do I get my mental molecules in motion. Bohemian Gregorian(Latin)Polish commerce of the United States for the month ofChinese Hawaiian Portuguese The Columbia serves as my cosmic starter. July (the latest period for which it has been com-Croatian Hebrew Roumanian The people who make the Columbia Grafonola piled), which has just been issued by the BureauCuban Hungarian Russian are happy, animated and prosperous people. Good Danish Italian Sistine Choir (Latin) of Statistics of the Department of Commerce andFinnish Japanese Slovak cheer and courtesyprevail. Cleanliness,order, Labor, the following interesting figures relating toFrench Jewish Spanish organization are on every hand.Each helper is French Canadian Mexican Turkish talking machines and supplies are set forth: German Neapolitan Welsh doing his own appointed task, doingitquietly, The total exports of talking machines, records surely and well. and suppliesfor July,1912, amounted to $191,- New York Talking Machine Co. Initallthere seems to be no hot haste, no 818, as compared with $202,467 for the same month Successors to hurry, noanxiety.A surenessofpurposeis of the previous year.The seven months' exporta- Victor Distributing and Export Co. everywhereevident. Onlyawell -paidpeople, tionof talking machines, records and supplies 81 Chambers Street New York whose services are duly appreciated, could pro- amounted to $1,323,608. duce these marvelous machines. Workers in gold,silver, brass and wood are The excursion manager is not successful to the here.Engineers, inventors, machinists-each has limit as long as one more passenger could be car- his own particular work.The manufacture ofried on the train, or the train might yet be en- the various parts of the Columbia is often done larged.No sales manager has reached the limit by special machines invented on the premises for of his success until he brings his sales to the point this particular purpose, and none other.And then where the house will, for good and valid reasons. the man must be found who can run the machines. accept no more orders. 50 THE TALKING MACHINE WORLD. taken on line 11-11 of Fig. 4.Fig. 12 is a section taken on line 12-12 of Fig. 11.Fig. 13 is LATEST PATENTS RELATING TO TALKING an enlarged sect:on taken on line 13-13 of Fig. 3. MACHINES AND RECORDS Fig. 14 is a further enlarged section taken on line 14-14 of Fig. 13.Fig. 15 is a diagram showing (Special to the Talking Machine World.) mounted on the upper end of a vertically movable the electrical control of the motor.Fig. 16 is a Washington, D. C., Oct. 6, 1912. and rotatable shaft, the action of the shaft being section taken on line 16-16 of Fig. 3 and show- PHONOGRAPHY. I sidor Kitsee, Philadelphia, Pa. Srst to move vertically and engage the mandreling the means of driving the mandrel shaft from Patent No. 1,040,213. with the record immediately above, move the rec- the flywheel.Fig. 17 is a view taken as indicated This invention relates to an improvement in ord to a point ad- by line 17-17 on Fig. 3, but illustrating a modified phonography. jacenttothe re- form of mechanism for loweringthemandrel It has reference to the reproduction of sound producing mech- shaft. then from sound records. anism,and REPRODUCER FOR PHONOGRAPHS.Harry T. Scott Itis immaterial for the purpose of .the inven- torotate andand Leo J.Patterson, Los Angeles,Cal.,said tion if the record is of the cylindrical or disc type; slowlymove PattersonassignertosaidScott. Patent No. so also is the shape of the stylus or needle and its downwardly in a 1,040,030. mode of support immaterial. 4 mannerdesigned This invention relates to a reproducer mech- The necessary parts for practising the inven- to keep the sound anism adapted particularly for use in connection tion are a sound record (of any desired type), groove of the with a cylindrical (Edison type) record held with record in engage- its axis vertical. ment with the re- In the ordinary type of phonograph the record producingneedle. is held horizontally and the reproducer engages Inotherwords, the record sound groove which is approximately the record is both in a vertical plane. The new reproducer is adapted rotated and moved for use when supported with the needle in posi- long itudinally -tion to engage with the sound groove approxi- given two dis- mately in ahorizontal plane; and this necessitates IN tinct movements-instead of,as heretofore,ro- the record and moving the reproducing a novel form of support and construction which A J, tat'ng we have embodied in our reproducer. mechanism longitudinally along the record.In our The reproducer is particularly for use in con- a needle or stylus, a source of gaseous material, amachine the reproducing mechanism is held sta- phonographic diaphragm, means to project a jet of tionary, at least sofar as movement along the nection with an automatic phonograph machine for whichapplicationshave beenfiledforUnited said material on the diaphragm and means to de- record is con- flect said jet in accordance with the variations of States Letters Patent on February 1, 1911, bear- cerned. When the ing Serial No. 605,881, and May 27, 1911, bearing the lines of record. record carrying In the drawing, Fig.1 illustrates the invention Serial No. 629,892; but this reproducer is used mandrelhas in connection with any machine wh:ch plays a inpartial -sectional and partial perspective view. moved downward- Fig. 2 is a similar view of part of the invention in record in a vertical position.This being the prime ly to a point essential-playing the record in a vertical position modified form. where the produc- AUTOMATIC PHONOGRAPH. Harry T. Scott and -the salientfea- tion of .the record in- Leo J. Patterson, Los Angeles, Cal., said Patter- completed, the tures ofthis is areem- son assignor to said Scott.Patent No. 1,040,029. mechanism allows vention bodiedinthe This invention relates to an automatic phono- the mandrelto mechanismwhich graph for playing automatically and successively to movequickly enables the stylus, a number of pho- its lowermost po- nographic records or sition. In doing oftheordinary this, the record is point,to be held cylindrical, or Edi- i n . engagement -ft leftinits pocket thesound son, type; and the on the table.Im- with - inventionconsists groove in that po- primarily in an ar- mediately the sition. A novel mandrelhasreacheditslowermostposition rangement of and is free of the table, the table is rotated through formofsupport mechanism where- isprovided,uni- a certain portion of a revolution to bring the next ZJA. by the records are record directly over the mandrel. When this has versalinitsna- carried with theirbeen accomplished the mandrel is again automati- ture,for the sty- forholding axes in vertical po- cally started upward and the whole operation re- lus andmeans are provided sitions and are the stylus in a normal position andfor elevated from the peated. returning itto this normal position when it has Figure1is a plan view of themechanism as carryingmember beenmovedtherefrom by the action of the sound or table to a po- groove.The stylusis allowed movement inall sition adjacent to .[NeVa the directions necessary for following the sound t h ereproducing 25:6.7 groove accurately.These featureswill be best mechanism, which reproducing mechanism islo- AY, understood from consideration of the following cated above the table at a convenient position to ,59 and the accompanying drawings in engage the records when they are raised. whichspecification In its specific preferred embodiment this inven- Figure 1is a side elevation of improved repro- A73, owl tion consists of a ,1159 ducer.Fig. '2is a front elevation of the same. rotating table Fig. 3 is a plan view of the same.Fig. 4 is an mounted on a ver- enlarged detail section taken on rile 4-4 of Fig. tical axis, the Figlr 2. Fig. 5 is an enlarged detail section taken on table having pock- /NJ 1;ne 5-5 of Fig. 2.. Fig. 6 is an enlarged section ets arranged taken on line 6-6 of Fig. 2. around itsper- AUTOMATIC PHONOGRAPH.Harry T. Scott and iphery and in Leo J. Patterson, Los Angeles, Cal., said Patter- " whichthecylin- 104 son assignor to said Scott.Patent No. 1,040,031. drical records are This invention relates to improvements in for- adaptedtorest. arranged within a case, the cover being removed. mer devices, set forth in applications Serial Nos. Thepocketsex- Fig. 2 is a section of the same taken as from line605,881 and 629,892, filed February1,1911 and tend through the 2-2 on Fig. 1, with the cover in place.Fig. 3 isMay 27, 1911, respectively; and particularly to a table,the records an enlarged vertical section and elevation taken on novel mode of securing the motion of the record - resting on annu-line 3-3 of Fig. 1.Fig. 4 is an enlarged vertical carrying mandrel. lar shelves around section and elevation taken on line 4-4 of Fig. Whereas in both the former inventions there has ;fir - theloweredges 1. Fig. 5 isa horizontal section taken on line been utilized a screw feed for the mandrel shaft, of the pockets, so 5-S of Fig. 4.Fig. 6 is a hor:zontal section takenwith various appurtenances for controllingthis that there is an opening under each pocket through on line 6-6 of Fig. 4.Fig. 7 is a horizontal sec- feed, in the present machine the inventors provide which the record raising member and record en-tion taken on line 7-7 of Fig. 4.Fig. 8 is an en- for feeding the mandrel shaft by differential ecrew gaging mandrel may pass.The table is providedlarged detail section taken on line 8-8 of Fig. 7. action on the shaft itself.As will be seen from with an intermittent rotating mechanism so that Fig. 9 is a cross section taken on line 9-9 of Figs. thefollowingspecification,the mechanism for it may be moved to place successive records over 4 and 8.Fig. 10 is a cross section taken on lineaccomplishing this feed:ng action is very simple the record engaging mandrel.The mandrelis 10-10 of Fig. 6.Fig. 11 is an enlarged section in its elements and combination, and each of the THE TALKING MACHINE WORLD. 51 elements is of such design that the machine is less position.Mechanism controlled by the posit:on of 'Broadly considered, the stylus may be mounted liable to wear, particularly having no small wear-the shaft atits uppermost point causes the nutupon the stylus plate in any desired manner; the ing parts. broader conception of invention including only the In the invention as now constituted, there :s first novel method of mounting the stylus plate, or other provided a mandrel shaft,situatedinvertical equivalent member which carries the stylus mount- bearings so as to be rotatable and longitudinally ed thereon in any desired manner, upon the sta- translatable, a suitable screw thread being cut on tionary box or frame. And this method of mount- the outside of the mandrel shaft. A rotatable nut ing the stylus plate fundamentally comprises a engages with the shaft thread so that, by rotation single point suspension, the stylus plate only hav- of this nut, the shaft may be either raised or ing a single. point of engagement with the sta- lowered, according to the direction of rotation. tionary supporting member and being more or less Means are provided for rotating the nut and the perfectly balanced on that point of engagement. In shaft at differential speeds, and for stopping and order to rotate the stylus plate about its vertical starting the rotation of the nut and shaft at dif- axis determined by this point of engagement, there ferent points in the operation of the machine. The is employed a tor- direction of the mandrel screw thread in the pres- to beginbegin revolving and the shaftis then moved sion spring which ent machine is such that, to feed the mandrel shaft down differentially while itis rotated. When the is attached to the downwardly by thedifferent:alaction,the nut shaft has moved downwardly through a portion of stylus plate direct-, must be rotated slightly faster than the shaft it- its downward motion and the record on the man- ly beneath the self ;but it will be seen that, by suitable arrange- drel has completely passed by thereproducing pointofsupport ments,thisdifferentialaction might be exactly mechanism, mechanism is engaged by the shaft to and whichacts reversed.For driving the nut a simple gear mech- stop the rotation of the shaft, the nut alone con- about the vertical anism is provided connecting the nut with a sleeve tinuing in rotation. axis therethrough; rotating about the shaft.This sleeve is loosely Thiscausesthe and this same tor- mounted on the shaft, and is rotatably connectible quick downward , sionspringalso to the shaft through the means of another sleeve motion of the acts as a tension loosely keyed to the shaft and slidable thereon, the shaft toits origi- spring,ifdesired, two sleeves having co -engaging means which may nalposition. topull the stylus be slid into or out of engagement. The gears con- Meansarealso platedowninto nect the first mentioned sleeve with the nut in such provided for auto- position so thatit manner that the nut travels slightly faster than the maticallyfeeding will not leave its point of support. The amount of sleeves; and arrangements are made for shifting t h e record -carry- tension depends entirely upon the weight of the these gears so as to throw them out of the mesh ing table and for stylus plate itself.If the stylus plate is constructed and stop the rotation of the nut entirely. The moving the repro- rather heavily, its own weight is sufficient to hold ducer into and out itin place; ifitis constructed more lightly, then o f engagement the tension springNVillbe utilized. with a record; but Fig. 1 isa plan view of the improved device. these means do Fig. 2 is a front elevation of the same.Fig. 3 -is not enter broadly a side elevation of J.Ir, intothecombination,enteringonlyspecifically the same.Fig. 4 when the mechanical details are considered. is a n enlarged In the accompanying drawings: Figure 1 isa horizontalsection perspective view showing the arrangement of the taken on line 4-1 improved machine in a case.Eg. 2 is a vertical of Fig. 2.Fig. 5. central section of the entire mechanism.Fig. 3 is an enlarged / is an enlargement vertical section of certain portions taken on line 5-5 showninF'g.2. of Fig. 2.Fig. 6 Fig. .1 isahori- is an enlarged sec- zontalcrosssec- tion taken on line ,159 6-6 of Fig. 2. Fig. .6! tion taken on line sleeverotatesconstantly,beingdriven direc ly -1-4ofFig. 3. 7 is a vertical sec- from the flywheel of the machine which is driven Fig. 5 is a vertical tion taken on line 7-7 of Fig. 4.Fig. 8 is a section by a suitable motor. sectiontakenon taken on line 8-8 of Fig. 7.Fig. 9 is an enlarge- The nut and shaft rotate in the same direction;line 5-5 of Fig. 4. ment of the portion of Fig. 2 showing the mount- so that it will be seen that, if the arrangement is Fig.6isaseg- ing of the stylus on the stylus plate.Fig. 10 is an such that when the nut aloneisrevolving the mental plan view. 5/ enlarged cross section of the sound box of this shaft is moved downwardly, when the shaft alone with parts in sec- (10 -10 improved device.Fig. 11 is a perspective view of revolves in the same direction it will be moved up-tion, showing the -10 a retainingringfor holding the vibrating d7a- wardly. The rate of these movements will depend arrangemento f phragm inthe sound box.Fig. 12 is a section entirely upon the speed of rotation of the nut and the topofthe record -carryingtable and taken on line 12-12 of Fig. 6.Fig. 13 is a view shaft and the pitch of the screw thread; and the theregisteringmeanstherefor. Fig. 7isan similar toFig.1,showing a modified form of pitch is made sufficiently coarse to cause the move - enlarged fragmentary section taken on line 7- stylus plate mounting.Fig. 14 is a front elevation ,r 7 of Fig. 2.Fig. 8 is a horizontal section taken of the same.Fig. 15 is an enlarged detail section 2113 ,t$ ,A. '''''' 0 , /6 on line 8-8 of Fig. 3.Fig. 9 is a horizontal sec- taken on line 15-15 of Fig. 14.Fig. 16 is a section taken on line 9-9 of Fig. 3.Fig. 10 :s a cen- tion taken on line 16-16 of Fig. 15.Fig. 17 is an 4tit4t 1.9 tral vertical section of the nut which engages theenlarged detail taken as indicated by line 17-17 kili II screw thread of the mandrel shaft. of Fig. 14. PHONOGRAPH REPRODUCER.Harry T. Scott, Los PHONOGRAPH MANDREL. Harry T.Scott, Los Angeles, Cal.Patent No. 1,040,032. Angeles, Cal.Patent No. 1,040,033. This invention relates to acoustic devices in gen- This invention relates to an adjustable phono- eral and to a phonograph reproducer in particular; graphmandrelwhereby aphonographrecord and it has to do with certain improvements which thereon may be accurately placed in longitudinal tender the reproducer more sample in construction position relative to the reproducing point. and capable of giving better. cleaner and finer re- In automatic phonographs it has heretofore been sults than has heretofore been possible. somewhat difficult to place the record and the re- ment of the s iaft at a comparatively high speed The prime object of the present invention is the producing point always in such relation that the when either the nut or the shaft is rotated alone. elimination of all looseness of the working parts point would immediately engage the sound groove But when the nut and shaft are rotated together, of a reproducer, together with the provision of a of the record and begin reproduction; and this the differential action causes the slow downwardmechanism of such character the the reproducing trouble has been mainly caused by var:ation of fit- movement of the shaft while it is rotated; and it point is allowed free movement in every direction. ting of the records upon the mandrel caused by isduring this movement thatthereproducing Following this primary object, this invention (asheat expansion, contraction and warping of the mechanismis thrown into engagement with theapplied to the form of reproducer in which the records.For instance, with the mandrel and re- record to follow its sound groove.Thus, consid- stylus or reproducing point is mounted on a stylus producing point in certain relation to each other. ered in a broad manner, the operation of the de- plate and the stylus plate is in turn mounted on the one certain record willfit on to the mandrel so vice is as follows:Mechanism controlled by the sound box or other stationary frame) consists infar that its beginning sound groove is far to one shaft when inits lowermost position causes thea. novel mounting for the stylus plate upon the side of the reproducing point, while another record shaft to begin rotating.This immediately screws sound box or stationary frame and in a novel will fit so tightly on the mandrel that its beginning the shaft upwardly untilit reaches its uppermost mounting of thestylus uponthestylusplate. sound groove will be quite a distance on the other 52 THE TALKING MACHINE WORLD. side of the reproducing point. To allow for this Fig. 1 is a front elevation with parts in verticaluse.The tonesproduced withtheimproved variation it has heretofore been necessary to leave longitudinal section.Fig. 2 is a vertical longitudi- needle are much purer, deeper and clearer, and the considerable space between the beginning soundnal section of the main operating portions ofthe unpleasant scratch- 3_ F=q u Fsei groove and the reproducing point; and this has machine.Fig. 3isa partial plan showingthe ingnoisescom- necessitated in the average case a long rotationrecord carrying mon to phono- and travel of the record before reproduction begins. table and the re- graph reproduc- In this present invention it is aimed to produce producer mecha- tionsare such a mandrel eonstruction as will allow the rec- nism.Fig. 4 is a nated. ord to be carried to a certain predetermined point detail horizontal Intheaccom- relative to the reproducing needle irrespective of sectiontakenon panying drawings, how that record fits upon the mandrel. This object line 4-4 of Fig. 2. Fig.1isan ele- may be accomplished in different manners; and Fig. 5 is a detail vation of the im- horizontalsection proved stylus for several mechanisms are illustrated in the accom- Fiat F. a 3 panying drawings.But the preferred form of ap- taken on line 5-5 talkingmachines, paratus involves a mandrel which is slidable upon of Fig. 2.Fig. 6 enlarged;Fig.2 the mandrel shaft and which is spring pressed in isadetailhori- is a vertical cen- onedirection and normally held by aratchet zontalsection tral section of the mechanismfrom movementinthatdirection.taken on line 6 of same; Fig. 3 is a Means are provided to engage with a record and Fig. 2.Fig. 7 is a similar view of a to thereby both press the record on the mandrel detail section talcen modified form . of the invention, and Figs. 4 and and move the mandrel against the spring pressure as indicated by line 5 are perspective. views of other modified forms 7-7 of Fig. 2. Fig. of the stylus. Syr to such a point as Ze.° .0.. will accurately8 is partially a de- ACOUSTICAL INSTRUMENTS.Louis Lumiere, .."-Hte7.777 place the record in tail section taken as indicated by line. 8-8 of Fig. 2 Lyon, France.Patent No. 1,039,155. position before the and partially a diagrammatic view showing the Thisinventionrelatestoimprovements in reproducing needle. electrical connections of the driving motor and the acoustical instruments such as telephones, micro- Releasing means controlling switches.Fig. 9 is a bottom plan taken phones, stethoscopes, talking machines, musical in- are also employedas indicated by line 9-9 of Fig. 2.Fig. 10 is a sec- struments, andingeneral any instrument used to loosen thetional detail showing the governor connection of for the reception or transmission of sounds. ratchet mechanism the driving motor to the mechanism.Fig. 11 is a The invention is particularly applicable to those and allow the vertical section showing a modified arrangement ofacoustical instruments in which there is a sound - IUR wholedeviceto mandrel shaft and nut.Fig. 12 is a section taken box comprising a substantially stationary wall or come back toitson line 12-12 of Fig. 11. side in which there is an opening leading to the normal position. TALKING MACHINE. James A. Rabbitt, Yoko- ear piece or trumpet or other sound delivering Fig. 1 is a longi- homa, Japan.Patent No. 1,037,983. means, and arigid movable sidereciprocated tadinal section of This invention relates to talking machines, and toward and away from the stationary side by suit- the preferred form its object is to effect certain improvements in theable means such as the stylus of the talking ma- of the device. Fig.construction of these machines whereby they are chine,thesaidmovable sidemovinginsub- 2 is a perspective view illustrating a detail of con-made more convenient to use, whereby a faithful stantially unchanged form throughout its whole struction of the form shown in Fig. 1.Fig. 3 is areproduction of the recorded sounds is obtained, area. longitudinal section of a modified form.Fig. 4and whereby the tone of the reproduced sounds In the sound boxes of talking machines and other is a plan view of the same.Fig. 5 is a longitudi- may be modified as desired. acousticalinstrumentsthedisplacementofthe nal section of a further modified form. Figure 1is a topview of the tone -arm; Fig. 2 movable wall has the effect of producing at the AUTOMATIC PHONOGRAPH. Harry T. Scott and , level of the orifice leading to the Leo T. Patterson, Los Angeles, Cal., said Patter- horn variationsinpressure inthe son assignor to said Scott.Patent No. 1,040,034. air within the sound box.These This invention relates to an automatic phono- variationsconstitutethe originof graph for playing the production of the sounds and automaticallyand are accompanied by a displacement successively a of the air contained within the sound number of phono- box,andfromtheperipherytotheorifice. Iftheinternalformofthestationarywall ngraph records of air the ordinary cylin- is notcorrect,thedisplacementof the issubjecttovaria- drical,or Edison withinthesoundbox type, and the in-is a side view of the same, broken away and sec- tionsinspeedwhichgiverise' todisturb- vention consists tioned in part;Fig.3isa front view of the anceswhichabsorb work and are injurious to primarily in an ar- sound -box and tone -arm; Fig. 4 is a perspective the purity of the sound produced.The method of rangement ofview of the lifting device for the sound -box; Fig. construction which forms the subject of the pres- mechanism where- 5isa sectional view, illustrating the connection ent invention overcomes this objection and insures by the records are between the sound -box and tone -arm; Figs. 6,7, a maximum of effect being obtained with the ap- carried with their 8 and 9 are detail views, illustrating the holder. paratus. axesinvertical The invention will be clear upon reference to the ze )1v-12.. accompanying drawing which shows asectional positions and are Aga' 17.9c -it elevation of a circular sound box constructed ac- movedfromthe I 1 - 9 cording to this invention. carrying member, magazine or table, to a position 111 adjacent to the reproducing mechanism, automatic As It cannot be said of life's battle to -day that sim- means being employed for those so operating the J,"isf .1; /14 ply business success constitutes a well -rounded -out Tf individual life.The development of character, not only in your salesman but in all employes all along the line, constitute far greater success. Fiery Nina 60 YEARS' EXPERIENCE

for the stylus; Fig. 10 is a sectional elevation of the supporting arm for the tone -arm; Fig. 11 is a view of one of the parts of this supporting arm; PATENTS Fig. 12 is a side view of the sound -box, showing the sound modifier applied thereto; Fig. 13 is an TRADE MARKS DESIGNS end view of the sound box, and Fig. 14 is a sec- COPYRIGHTS ate. Anyone sending a sketch and description may tional view of the sound box. Quick!, ascertain our opinion free whether an PHONOGRAPH -NEEDLE.RudolphSteinert,New invention is probably patentable. Communica- tions strictly confidential.HANDBOOKon Patents sent free. Oldest agency for securing ypatents. Haven, Conn.Patent No. 1,039,208. Patents taken through Munn & Co. receive This invention relates to talking machines, and special notice, without charge, in the has for its object to provide an improved stylus for Scientific American. such machines which shall augment the volume and A handsomely Illustrated weekly.Largest cir- culation of any scientific journal.Terms, $3 a record and the reproducing mechanism as to re- also improve the quality of sound produced by r3ar ; four months, $L Sold by all newsdealers. modifying or destroying the metallic sharpness and produce the sound from .the record and to then fYIUNN & Co361Broadway,New York return the record to the magazine ortable. ringing so noticeable in talking machines now in Branch Office. 426 F St. Washington. D.C. THE TALKING MACHINE WORLD. 53

THOMAS A. EDISON, INC. RECORD BULLETINS FOR NOVEMBER, 1912 EDISON BLUE AMBEROL RECORDS. ANIBEROL CONCERT. 28104 One Sweetly Solemn Thought (R. S. Ambrose) 507 Norwegian Dance No. 2 Baritone; orch. accomp Thomas Chalmers COLUMBIA PHONOGRAPH CO. 1. Louis Von der Mebden, Jr., and His Orchestra 28107 Love's Old Sweet Song(J.L. Molloy) Con- 509 Ragtime Cowboy Joe Bob Roberts tralto; orch. accomp, Christine Miller 12 -INCH SYMPHONY DOUBLE -DISC RECORDS. 510 Ragtime Soldier Man Collins and Harlan 28108 Believe Me, IfAllThose Endearing Young First Records by Arthur Friedheim, the World Famous 511 John Anderson, My Jo Harry McClaskey Charms (Moore) Soprano; orch. accomp.... Pianist. Anna Case A5416 Funeral March (Chopin) 28109 The Angel's Serenade (Braga -Barker) Contralto, Moto Perpetuo (Weher) flute Margaret Keyes Zina Brozia, the Famous Parisian Soprano. THE VICTOR TALKING MACHINE CO. 28110 IHear You Calling Me (CbarlesMarshall) (There is one step more.)....In Italian with orch Orville Harrold 10INCH SYMPHONY DOUBLE -DISC RECORDS. BLACK LABEL RECORDS. In Italian, with orchestra. No. Size. AMBEROL, A1214 Tales of Hoffman (Offenbach).Barcarolle (Ra- Victor Light Opera Company. 1502 Trio from Faust (Gounod) In English, Soprano, diant Night.)Bernice de Pasquali, Soprano 31868 Gems from "Robin Hood," No. 2.Smith-de Koven 12 tenor and bass, orch. accomp and Andres de Segurola, Bass. Victor Mixer Chorus. Agnes Kimball, Reed Miller and Frank Croxton LaBoheme 31669 Songs of Scotland 12 1503 The Palms (J. Faure) Tenor; orch .accomp (Puccini). "Vecchiazimarra" 17162 Sardinia March (Gabetti) Sousa's Band 10 Cbarles W. Harrison (Song of the Coat-"Garment old and rusty"). 7th Regiment (Gray Jackets) March (Neyer).... 1507 Town Topics of Pumpkin Center (Cal Stewart) In Italian with orchestra...A. de Segurola Bass. Sousa's Band10 Vaudeville specialty Cal. Stewart A1215 Mignon (Thomas). "Leggiade rondinelle" 17163 The Seven Ages of Man, from "As You Like 1509 La Paloma (Yradier) Edison Concert Band (Oh, swallows, blithe and gay.) In Italian with It" (Shakespeare) Frank Burbeck10 1518 Whispering Hope (Hawthorne) Mezzo -Soprano orchestra.Bernice de Pasquali, Soprano, and Shylock's Rebuke, from "Merchant of Venice" and tenor; orch. accomp Andres de Segurola, Bass. (Shakespeare) Frank Burbeck10 Helen Clark and Harry Anthony Faust (Gounod).Serenata-Tu the fai l'addor- 17164 Silent Night, Christmas Hymn (Gruber) 1519 Kitty O'Neil Medley of Reels. Violin;orch. mentata(Mephistophele'sSerenade-"Dear - Elsie Baker 10 accomp. Charles D'Almaine one who art sleeping").In Italian, with or- Hark! The Herald Angel's Sing (Mendelssohn) 1522 Money Musk Medley-Virginia Reel (for danc- chestra Andres de Segurola, Bass ing) 12 -INCH SYMPHONY DOUBLE -DISC RECORD. Trinity Choir10 National Promenade Band Zina Brozia, the Famous Parisian Soprano. 17165 Marguerite (White) Wm. Wheeler 10 1523 "Hi" and "Si" of Jaytown (Porter) Rube sketch. A54I7 Herodiade (Massenet)."Il est douz, it est bon" The Sweetest Story Ever Told (Stults) Porter and Harlan (Kind is he and good).In French, with orchestra Reed Miller10 1527 Serenade (A. Emil Titl) 'Cello, flute and harp.. Mme. Butterfly (Puccini.)"Ancora un passo" 17166 Mycislerruiosus Moon(Brown -Ayer)Withmale Florentine Instrumental Triu. (There is one step more). In Italian with orchestra Edna Brown 10 1531 Way Down South (Geo. Fairman) Male voices; 10 -INCH SYMPHONY DOUBLE -DISC RECORDS. Eskimo Rag (Havez-Botsford)....Billy Murray 10 orch. accomp Heidelberg Quintet First Record by Alice Zeppilli, the Prominent Italian 17167 Hi!Li'l Feller (Stanton -Riker) 1535 MusicVot'sMusic Must Come from Berlin Soprano. Marguerite Dunlap10 (Le Boy) Character song; orch, accomp.... .A1213 Tales of Hoffman (Offenbach)."Les oiseaux dans May Day (Bloor-Walthew)....Elizabeth Wheeler10 Maurice Burkhart la charmille" (The birds that throng the bushes). 17168 Black Diamond Rag (Lodge) Banjo..F. Van Eps10 1536 Ma Lady Lu (Edwin S. Brill) Tenor and Chorus; In French, with orchestra. Irish and Scotch Melodies (Stobbe) Xylophone. oreh. accomp. \Valter Van Brunt and Chorus William H. Reitz10 1539 Medley of Southern Plantation Songs Manon(Massenet). Gavotte. "Obeissons quand 17169 Heart's Ease-Serenade (Macbeth) . New York Military Band leur voix appelle" (Hark to the voice of youth). Victor Concert Orchestra 10 1544 (a) Darkies'Dream; (b) Darkies'Awakening In French, with orchestra. Sans Souci (Valse Intermezzo, Op. 49) (Franz (Lansing) Banjo solo; orch. accomp..Fred Van Eps 10 -INCH BLUE -LABEL DOUBLE -DISC RECORDS. Von Blon) 1545 Abide With Me (Monk) Mixed voices;orch. A1203 Etiquette Scene.Joe Weber and Lew Fields.Vau- Victor Concert Orchestra10 deville sketch.With orchestra. 17161 Way Down East Where IBelong (McKenna) accomp. Frank Croxton Quartet Race Horse Scene. Joe Weber and Lew Fields. Byron G. Harlan10 1551 The Countof Luxembourg-Waltzes (Lehar) Vaudeville sketch. With orchestra. In Jay Town (Porter -Botsford) American Standard Orchestra A1204 Mother Machree (Olcott and Ball.)Will Oakland, Steve Porter and Byron G. Harlan10 1552 The Count of Luxembourg-Are You Going to counter -tenor, orch. accomp. 17170 That Mellow Melody (Lewis -Meyer) Dance? (Lehar) Soprano and tenor; orch ac - We've Been Chums for Fifty Years (Chattaway). Walter J. Van Brunt10 comp. Elizabeth Spencer and Irving Gillette Will Oakland, counter -tenor, with orch. accomp. The Wedding Glide, from "The Passing Show of 1553 BellSolo, from "The Magic- Flute" (Mozart) A1211 SpanishDance No. 5-Bolero (Moszkowski). 1912" (Hirsch) ..Ada Jones and Billy Murray 10 Bells;orch. accomp. Charles Daab Prince's Orchestra 17171 Everybody Two -Step (Jones-Herzer) 1554 Roses, Roses Everywhere (H. Trotere)Tenor; Funeral March of a Marionette (Gounod). American Quartet10 orch. accomp. Harvey Hindermeyer Russian Symphony Orchestra Buddy Boy(Mahoney-Wenrich).Collins & Harlan10 1555 Where the Moonbeams Gleam (Daniels) Tenor A1212 Calm as the Night (Bohm).Charles W. Harrison, 17172 The Million Dollar Ball, from "Hanky Panky" duet; orch accomp. Campbell and Gillette Tenor, orch.. accomp. (Goetz -Berlin) Billy Murray10 155S Menuet Op. 14, No. 1(I. J. Paderewski) When ShadowsGather(Marshall). Charles W. When IGet You Alone To -night(McCarthy - American Standard Orchestra Harrison, Tenor, orch. accomp. Goodwin -Fischer) Walter J. Van Brunt.10 1559 The Valley of Peace(I. H. Meredith) Tenor A1205 SinceDollyDimple MadeaHit(Jeromeand 17173 Rose of ryramid Land, from "Hanky Panky' and Baritone; orch. accomp..Anthony and Harrison Schwartz). Grace Cameron, Contralto, orch ac - (Goetz -Sloane) 1561 The Glory Song (Chas. H. Gabriel) Tenor, bari- comp. Helen Clark and Walter J. Van Brunt 10 tone and Edison Mixed Quartet; orch accomp. I'llBet I'd Be a Riot Down on Broadway (Sher- That's How INeed You (McCarthy-Goodwin- Anthony and Harrison man).Grace Cameron, Contralto. orch. accomp. Piantadosi) henry Burr10 1563 AuSnktDhinab'sGoldenWedding. Vaudeville A1206 Prayer 35238 Midsummer Night's Dream Selection (Mendels- Sketch Empire Vaudeville Co. Priers)(Hasselmans). CarlosSalzedo, sohn) Pryor's Band12 1564 Sounds from the Operas-Waltzes (for danc- Harpist. Coppelia Ballet, Nos. 2 and 4(Delibes) "Waltz ing) Promenade Band Serenade (Picrne).Columbia Instrumental Quintet of the Hands," "A Village Wedding" 1566 The Village Band (Theodore Morse) Tenor and 12 -INCH BLUE -LABEL DOUBLE -DISC RECORDS. Conway's Band12 chorus; orch. accomp.. W. Van Brunt and Chorus A5414 Loltengrin (Wagner).Bridal Chorus (Treulich ge- 35239 Rigoletto-Quartet (Verdi) 1567 One Heart Divine (A. H. Rosewig) Soprano and fuhrt). Columbia Opera Chorus, orch. accomp. Lohengrin (Wagner).Prelude (Vorspiel).Prince's Kryl's Bohemian Band 12 tenor; orch. accomp. Orchestra. Trovatore Selection, duet from "Home to Our Elizabeth Spencer and Irving Gillette Mountains" (Verdi)...Vessella's Italian Band12 1569 Norah Acushla (Harrison Millard) Counter -tenor A5415 The Lord Is My Shepherd (Smart).Reed Miller, 35240 SnyderSuccesses,No.2: "RagtimeSoldier and chorus;oreb. accomp Tenor and Frank Croxton, Bass, orch. accomp. Man," "There's a Girl in Havana," "Garden Will Oakland and Chorus Xerxes (Handel)."Ombra mai fu" (Calm, friendly Love," "I've Got the Finest Man," "Lead Me 1570 Serenade (Hermann Kotzschmar)Piano, violin shades)(Handel'sLargo). Alexanderireine- to that Beautiful Band" Pryor's Band12 and 'cello. The Tollefsen Trio mann, Baritone, in Italian, with organ, violin and Home, Sweet Home (Lampe)As itmight be 1571 Darktown Eccentricities-Vaudeville Sketch.... harp. playedin Germany, Spain, Hungary, China. Golden and Hughes 10 -INCH DOUBLE -DISC RECORDS. Ireland and America. Pryor's Band12 1572 She Was Bred in Old Kentucky (Carter) Tenor A1202 The Suffragette Militant-March (Prince).Prince's PURPLE LABEL RECORDS. and chorus; orch. accomp Band. Lucy Isahelle Marsh, Soprano-In English. Manuel Romain and Chorus National S-'irit March (Hager).Prince's Band. 60078 Songs My Mother Taught Me (Als die alte Mut- 1574 Medley of War Songs New York Military Band A1207 On a Good Old -Time Straw -Ride (Christie). Byron ter) from "Gypsy Melodies", Op. 55, No. 4.Dv0,..k 1577 The Wedding Glide, from "The Passing Show of G. Harlan, Tenor, and Arthur Collins, Baritone, 1912" (Hirsch) Contralto, tenor and cborus; orch. accomp. Lambert Murphy, Tenor-In English. orch. accomp. Alabama Bear (Cooper).Byron G. Harlan, Tenor, 70081 Call Me Back Weatherly-Denza12 Ada Jones. Billy Murray and Chorus and Arthur CollinsBaritone, orch. accomp. Victor Herbert's Orchestra. 1578 TheShepherdBoy(Wilson-Saenger)Violin, A1208 I've Got the Finest Man (Europe).Maurice Burk- 70082 Mcrry Countess Waltz ("Die Fledermansstr". flute and harp Venetian Instrumental Trio hart, Tenor, orch. accomp. "The Bat") 12 1579 My Song Shall Be Alway Thy Mercy-Hymn of Somebody Else is Getting It (Von Tilzer).Arthur NEW RED SEAL RECORDS. of Praise (Mendelssohn) Soprano and tenor: Collins Baritone, orch. accomp. Frieda Hempel, Soprano-In French. arch. accomp Agnes Kimball and Reed Miller A1209 Years, Vears Ago (Friedman). Peerless Quartet, 88582 Huguenots-O, beau pays!(Fair Land of Tau- 1580 Dear Robin, I'll Be True (Banks Winter) Coun- orch, accomp. raine!) Meyerbeer 12 ter -tenor and chorus; orch. accomp I'd Love to Live in Loveland with a Girl Like You 88383 Ernani-Ernani involami (Ernani, Fly with Me) Will Oakland and Chorus (Williams). Albert Campbell, First Tenor, and Verdi1! 1563 Uncle Josh Buys an Automobile (Stewart) Vau- Henry Bur, Second Tenor, orch. accomp. Clarence Whitehill, Baritone-In English. deville specialty . .Cal Stewart A1210 Be My Little Baby Bumble Bee from "A Winsome 64279 Bedouin Love Song Pinson10 1584 On a Good Old Time Straw -Ride (Geo. Christie) Widow" (Marshall). Ada Jones,Soprano, and In German. Rube song; orch. accomp Byron G. Harlan \Valter J Van Brunt, Tenor, orch. accomp.. 64278 Die Walkure-LWotan's Abschied,I,Teil (Wa- 1587 Everybody Two -Step (Wallie Herzer) Coon song; Wedding Glide (Hirsch).Ada Jones, Soprano, and tan's Farewell, Part I)(Act III) Wagner10 orch. accomp Billy Murray and Chorus Walter J. Van Brunt,Tenor.orch.accomp. In German. 1589 That's How I Need You (Al. Piantadosi) Tenor; 12-INCH DOUBLE -DISC RECORD. 74305 Die Walkure-Wotan's Abschied, II. Teil(Wo- orch. accomp; Irving Gillette A5413 Marche Lorraine (Canoe).Prince's Band. tan's Farewell, Part II) (Act III) Wagner 12 1590 My Little Lovin' Sugar Babe (Marshall) Male High School Cadets' March (Sousa).Prince's Band. Alma Gluck, Soprano-In Italian. voices;orch. accomp. Premier Quartet 64277 La Colomba (The Dove)(Folk Song of Tus- 1591 Buddy Boy (Percy Wenrich) Coon duet; orch. cany) Arr. by Schindler10 Collins and Harlan U=S PHONOGRAPH CO. John McCormack, Tenor-In English. 1592 I'maccreP.Guy (Bert Grant and Rube Goldberg) 64255 I Know of Two Bright Eyes Clutsam10 Comic song; orch. accomp Billy Murray FOUR -MINUTE RECORDS. In English. 1593 0, Dry Those Tears (Teresa Del Riego)So- 1407 One Heart Divine H. G. McClaskey 74299 Asthore Bingham-Trotere 12 prano, piano accomp. and violin and'cello 1408 A Song of Thanksgiving Jos. Phillips Herman Jadlowker, Tenor-In French. obligato Mary Carson 1434 Humoreske Florantine Quintet 76027 Carmen-Air de la fleur (Flower Song) (Act II) 1594 The Village Gossips(Stewart)Vaudeville spe- 1439 The Hay Ride (Vaudeville Sketch) Bizet12 cialty Cal Stewart and Steve Porter Steve Porter, Ada Jones; and Byron G. Harlan Marcel journet, Bass-In French. 1595 Mystic Dreams' Waltz (Chas. R. Stickney) Xylo- 1446 With all Her Faults I Love Her Still...Will Oakland 74271 Charite(Charity) Faure12 phone; orch. accomp Charles Daab 1463 Kol Nidria (Violin Solo) Vladimir de Pachmann, Pianist. 1596 Good -Night, Farewell (F. Kucken) Male voices; Dr. Al. Popper, accomp. by Mrs. Popper 74304 Marche Funebre (Funeral March) Op. 35No. orch. accomp Knickerbocker Quartet 1483 Committed to the Deep 'John Wilbur lrid Peerless 2, D flat minor Chopin12 1597 Kentucky Days (Percy Wenrich) Tenor and Quartet, with orchestral accomp. Margarete Matzenauer, Mezzo-Soprano-In German. chorus; orch. accomp....Billy Murray and Chorus 1490 Whispering Flowers 88364 Parsifal-Ich sah' das Kind (I Saw the Child) 1598 Wonderful Peace (Rev. W. G. Cooper) Tenor: J. Louis Von der Meliden and His Orchestra (Act. II)George Wagner 12 orch. accomp R Festyn Davies 1492 Czardas, from Ballet "Coppelia" Band Hamlin. Tenor-In English 1599 WheretheEdelweissisBlooming - "Hanky 1503 Cantilena Louis Heine with Orcbestra 7 4306 Onaway.Awake,Beloved,from"Hiawatha's Panky"(A.BaldwinSloane)Soprano and 1513 Folk Songs "I Love My Jean" and "When Song Wedding Feast", Op. 30 No. 1 tenor; orch. accomp. Is Sweet" Frank Croxton Longfellow -Coleridge -Taylor12 Elizabeth Spencer and Irving Gillette 1518 Take Mc Back to the Garden of Love GERMAN CHRISTMAS RECORDS. Henry Burr and Chorus; orch. accomp. (Double-faced.) 1527 The Shooting of Dan McGru-Recitation...joe Brown 63852 (a) 0 du frOhliche, o du selige Posaunen Quartet10 One of the artists engaged for the Metropolitan 1541 Matrimonial Troubles Golden & Hughes (b) Lohe den Herrn Posaunen Quartet10 Opera Co., which will soon be heard at the Metro - 1549 When It Rains, Sweetheart; When It Rains.... 63853 (a) Ihr Kinderlein kommet (mit Harmonium und Manuel Romain Kirchenglocken) Kinderchor 10 politan Opera House, New York, is Titta Ruffo, 1563 Scots Wha Hae Wi' Wallace Bled-Barry McClaskey (h) 0 Tannenbaum (mit Harmonium und Kirch- 1568 Down on the Florida Keys Emerson Williams englocken) Kinderchor10 the famous Italian baritone, whose voice, by the 1681 Jim Lawson's Horse Trade Cal Stewart 63854 (a) Christkind Kommt! (mit Deklamation, Har- way, has become familiar to users of the records 1553 Looking this Way... -Elsie Baker and John B. Wells moniumbegleitung und Kirchenglocken 155S Could My Songs and Serenade Agnes Kimball Kinderchor10 which he has made for the Victor Talking Ma- TWO -MINUTE RECORDS. (b) EineWeihnachtsbeschrung(MitDeklama. 421 Baby Polka JLouis Von der Mehden, Jr., tion.Harmoniumbegleitung und Kirchen- chine Co., and with whom he is under contract. and His Orchestra glocken) Kinderchor 10 This baritone ranks as one of the greatestin 431 Annie Laurie (Harp Solo) Chas. Schuetze 63855 (a) Stille Nacht, beilige Nacht (mit Marmonium 478 Spring's Return U S Military Band hegleitung und Kirchenglocken) Mizzi Fink 10 Europe, and he is destined to create quite a furore 503 Beanmarie (Bells Solo) (h) 0 du friihliche, o du selige (mot Harmonium- Albert Benzlcr with orch. accomp. begleitung und Kirchenglocken) Mizzi Fink16 on his initial performance in New York. 5-1 THE TALKING 11 AMINE 1VORLD. factory tosee that the parts are made as near perfect as the highest -priced mechanical skill can MOTOR IMPROVEMENTS IN NEW VICTROLAS. produce. The Especial Features of the New Improvements Incorporated in the Latest Styles of Vic- "Fifth.-The turntables are provided with a hub trolas, the Subject of Extended Description by the Victor Talking Machine Co., Who which is one-half inch longer in the center than Sets Forth the Facts in the Clearest Possible Manner for the Benefit of the Trade. the old style.This insures a longer and better bearing on the spindle, allowing itto seat freely and yet avoid any wabble or irregular running of The recent motor improvements incorporated in "Third.-As a further protection to the governor the turntable." Victrolas X, XI, XIV and XVI are called to the springs, the governor collar and governor friction attention of the trade by the Victor Talking Ma- arebeveled and have grooves milled in them in INTERESTING THE CHURCHES, chine Co. as follows: which the straight ends of the springs are held by How the Eilers Music House, of Seattle, Got "First.-A new style friction leather arm or lever means of a screw and washer.This improvement theMinistersInterestedintheTalking equipped with atail, which permits the governor has practically eliminated breaking of the governor Machine-Campaign Proving Popular. to expand only within certain limits.This tail will springs and twisting of governors. strike the top plate before the lever and governor "Fourth.-Themostimportantimprovement, (Special to The Talking Machine World.) balls come in contact, thus avoiding injury to the however, isfound in the turntable spindles and Seattle, \Vash., Oct. 5, 1912. governor.Heretofore, the governor lever was notgovernor spindles which are now manufactured A highly successful idea is being worked out by with quadruple threads.The spring barrel gears the Eilers Music House of this city to stimulate the and governor driving gears have double the num- interest of the public in talking machines and their SPRING BARREL GEAR ber of teeth that the old-style gears had.These value as home entertainers.The plan is this:The III new parts insure a smooth, even -running motor, manager ofthe talking machine department in- practically without noise, and with these parts thevites the ministers of the churches to attend a motor improves with service.The very construc- sacred concert, held in the Eilers hall on August tion of these parts insures perfect meshing, hence 22.The response was exceedingly encouraging and no undue wear or tear on the parts, and the ex- the management received many hearty thanks and actness with which they are manufactured insures expressions of appreciation for the program rend- the result of improvement with service, providing, ered.As a result of the concert the company has of course, the gears are kept well lubricated at all been the recipient of requests to send operators times with pure vaseline. and machines to a large number of the leading "Note Figures 1 and 2, and you will readily per- churches of the community for the purpose of giv- ceive the decided advantage in the construction of ing sacred concerts on Sunday evenings. these new parts.Note the number of spirals and The Eilers Music House is strong in its belief that this plan of campaign will bz highly profitable, and, not being at all selfish submit it for publication that other dealers may profit by the idea.

STRONG DICTAPHONE ADVERTISING. The Saturday Evening Post for September 28 contained a cleverly written advertisement bearing on the Dictaphone, of which the Columbia Phono- graph Co., Gener21, is sole distributer.The text matter abounded in convincing arguments, the il- lustrations were appropriate, _ both going to show the time -saving and money -making advantages of Fig.1-Showing the Meshing of theTurn- GOVERNOR DRIVE GEAR the Dictaphone in the office.This message, which table Spindle with Spring Barrel Driving went to 2,000,000 readers, should be prolific of re- Gear. sultsto those handling the Dictaphone.Itrein- equipped with any guard and if the lever slipped forcestheir:,rguments andispublicityofthe on the shaft, ever so little, there was immediately right kind. danger of the governor ball striking the top plate, thus throwing the governor out of adjustment and HANDSOME WINDOW HANGERS. interfering generally with the correct running of Some very handsome window hangers advertis- the motor.In addition, the lever is held firmly in ing the Victor Book of the Opera have just_ been place by means of a split bushing, which is clamped sent out by the Victor Talking Machine Co., Cam- to the regulating shaft with a square -headed set den, N. J.In one corner appears an exact fac- screw.With this screw the bushing can be drawn simile of the book in size and color, and opposite up absolutely tight after the lever is adjusted. this appears the description of the book, in which "Second.-The governor collar is held firmly in is emphasized the fact that it contains illustrated position by means of the spotted hole in the gov- stories of sixty-five grand operas with descriptions ernor spindle. The set screw in the governor collar Fig.2-Showingthe Meshing of the Governor Spindle with Governor Drive Gear of 700 operatic Victor records.The volume con- is seated in this hole, thus always insuring proper tains 375 pages and retails at 75 cents. adjustment of the governor should it be necessary teeth that are constantly in mesh, both in connec- toremove and replacethecollar. Heretofore, DISPLAY AT BOSTON ELECTRIC SHOW. some trouble of this nature has been experienced tion with the governor drive and the turntable owing to the absence of any guide for placing the spindle drive.This eliminates any possibility of At the Boston Electric Show, held at Boston, collar in position. a back lash or play.If possible even greater care from September 28to October26, Thomas A. "Another improvement in the governor is found is taken in the manufacturie of these parts, and the Edison, Inc., Orange, N. J.,will have an exhibi- in the outside bearing, or the bearing at the thrust object is to make them as near perfect as possible. tion ofitsentireline,includingthe new disc end of spindle.This outside bearing has a groove Each part is tested to see thatitruns true and phonographs and records which are about to be around the center and is held in place by means every precaution possible is taken throughout the marketed. of a pointed set screw which, when properly adjusted, will fit exactly in the groove of this governor bearing.The bearing at the opposite end of Leading Jobbers of Talking Machines in America the spindle does not have the groove, hence it can be adjusted to take up any unnecessary endplay. The governor should be adjusted in the bearings so that there is about from .002 to .003 inch end Paste This Where You Can Always See It! play. "Heretofore, both governor bearings have been manufactured without the groove, thus in assem- MR. DEALER: bling the governor the possibilities were that the We refer all Talking Machine inquiries coming from towns governor might not be correctly adjusted in the bearings to mesh properly with the governor driv- where we are represented by dealers to the dealer or dealers in ing gear.The governor spindle, and governor that town. driving gear should mesh exactly central.Failure on the part of the repairman, when assembling the motor, to have the gears and spindles to mesh VICTOR and EDISON JOBBERS properly willresult in imperfectly running motors. CHICAGO THE TALKING MACHINE WORLD. 55 Leading Jobbers of Talking Machines in America

HARGER & BLISH JOBBERS Where Dealers May Secure You should VIC'TOR. get this EDISONCOLUMBIA sample package It's worth while knowing we never substitute a record.If It's in the catalog Product we've got it. of Dubuque, Des Moines and Sioux City Ready, Full Stocks, and Prompt Deliveries IOWA from Convenient Shipping Centers all Puritone Needles- over the United States. Distributors sent free tiaBruotattd ,tCa., Columbia Phonograph Co., 82-84 N. Puritone Needles should pay you a II Try Our Hurry -Up Service Baltimore, Md., Columbia Phonograph Co.. 204 W. Lexington St. good profit.It costs nothing to Birmingham, Ala., ColumbiaPhonographCo.. on VICTOR, 1t,itThirdAre. sell them because you have your IIONt011,31aas.,ColumbiaPhonogroph Co., 174 organization. EDISON and Tremont St. Buffalo,N. Y.,ColumbiaPhonograph Co., 622 Main St. To help you we will print special en- REGINA. Chicago, Ill.,Columbia Phonograph Co., 101N. Wabash Ave. velopes with your name and busi- We make a specialty of getting Cincinnati, 0., ColumbiaPhonographCo., 117- 119 W. Fourth St. ness;everyenvelopegivesyou the order out on time-every time. Cleveland,0.,ColumbiaPbonograpb Co., 913 Euclid Ave. profits and free advertising. Dallas, Tex., Columbia Phonograph Co., 1403 Main Sr. You willbe advertised, too, by the The Rudolph Wurlitzer Co. Denver, Colo.,Columbia Stores Co., 505.507 Six- Cincinnati and Chicago teenth St. satisfaction -qualities of the needles ; Detroit, 31101.,ColumbiaPhonographCo., 114 Broadway. owners ofmachineswillregard Two points of supply: order from Ott nearer Hartford, Conn., Columbia Phonograph Co., 719 Main St. yours as the best needle store ;this Indianapolis, Ind.,ColumbiaPbonograpbCo., 27 N. Pennaylvonla St. will build your business. Kansas CU'', Mo., ColumbiaPhonographCo.. 1112 Grond Ave. CHASE & WEST Livingston, Mont., Seheuber Drug Co. Get this sample package, telling us Los Angeles, Cal., ColumbiaPhonographCo., DES MOINES, IOWA 420-422 S. Broadway. who's your jobber, and find out the Louisville, ICy., Columbia Phonograph Co.,423 South Fourth St. goodness of Puritone Needles, built Memphis, Tenn., 150 South Main St. of experience, material and brains. Machines Everything Milwaukee, Wis., Albert G.Kunde, 516 Grand Ave. MInnenpolla, Minn., Columbia Pbonograpb Co., Records instock all 424 NicolIet Ave. New Haven, Conn., Columbia PhonographCo., JOHN M. DEAN Cabinets ictorthe time. 25 Church St. New Orleans, Lo., ColumbiaPhonographCo.. PUTNAM, CONN. 933 canal St. New YorkCity.Columbia Phonogroph Co.. 89 Chambors St.: Columbio Phonograph Co., 35-37 W. 2::(1St.; Colurnblo Phonogroph Co., 39 W. 125th Nt IBr...Idyl°C.olomiola PhonographCo.. CO ExclusivelyVictorDistributors FlatbushAre.;(Brooklyn) Colombia Phonograph Co.,1:172 Broadway. Omni's', Nebr., ColumbiaPhonographCo., 1311 Fornam St. WHOLESALE To Iowa Trade RETAIL Philadelphia, Pa., Pennsylvania Talking Mach. Cn .lluO Chestnut St. Plttshurg, Pn.,ColumbiaPhonogroph Co., 101 Send us your name and address and we willmail you Sixth St. postpaidcompleteillustratedcatalogues.givingdetailed Portland, s3tie.,Columbia Phonograph Co.,550 Congress inlormation concerning allVictor products. Showing the Portland.Ore., ColumbiaPhonographCo.,371 various styles of Victor Machines. list ol all Victor Records. Washington St. Eller.;Piano ITouae,Portland. Ore. the entire line ol Victor Cabinets, Repair Parts and all Ac- Providence.It.I.,ColumbiaPhonograph Co., DISTRI cessories. Dealers, let us help you build a Victor business. 119 Westminster St. PACIFIC COAST TORS OF Rochester, N. V.. Columbia Phonograph Co.,38 South Ave. Victor Talking Machines RECORDS Sacramento. Cal., Kirk. Geary & CO. Salt Lake City, Utah, Daynea-Beebe Music Co., STEINWAY PIANOS-LYON &HEALY 45 Main St. "OWNMAKE" BANDINSTRUMENTS PERRY 13. wilITSIT L. M. WELLER7 SanFrancisco, Cal.. Columbia Pbonograpb Co., 354 Sutter St. Sherman, Clay & Co. Portland PERRY B. WHITSIT CO, Seattle, Wash.. Columbia Phonograph Co 1311 First Arc. 213 South High Street, Columbus, Ohio. Etlers Plano Aortae, Scottie, Wash. Spokane, Wash.. Coinmbla Phonograph Co., 818 Itclisa Sprague Ave. VicMaohinstor Talking SprIng-field. Mass.,Columbia Phonograph Co., Phonagraph 205 Worthington St. NEW ENGLAND and RaordsJOBBERSand Roords St. Loots. Ito., Columbia Phonograph Co.,1008 JOBBING HEADQUARTERS Olive St. St. Pant, Minn., ColumbiaPhonographCo.,20 EDISON AND VICTOR I E.Seventh St. Toledo, 0., Columbia Phonograph Co.,229 supe- Hecht:nee. Records erkd Supplies. rior St. I OLIVER Largest VICTOR Talking Washington. D. C., Columbia Phonograph Cu, THE EASTERN TALKING MACHINE CO. Machine Distributors East 1210 G St.. N. W. 177Tremont Street - BOSTON. MSS. DITSON of Chicago. NViinangton,Del..ColumbiaPhonographCo., 610 Market St. COMPANY Creatorsof"TheFastestVictor Service." Let astellyou more DEALERSWANTED -Exclusivesellingrights BOSTON about our service. givenwhere we are not actively represented. WriteforparticularstotheColumbia Phono- Edison Phonograph Distributors graph Co.,Wholesale Department, Tribune Building, for the SOUTHWEST NewYork. Headquarters for Canada: AllForeign Records in Stock ColumbiaPhonographCo., McKinnonBuilding, Every Jobber in this coun- Toronto, Ont. Houston Phonograph Co., HOUSTON. try should be represented in thisdepartment.The cost isslight and the advantage is great.Be sure and have STANDARD TALKING MACHINE Co. your firm in the November PITTSBURGH, PA. List. Exclusive Victor DistributoirC- iiit's made we ship it ihe same day order is receives it TH E T. LNG :MACHINE WORLD

Thenew Edison Blue Amberol Record A great new factor in the field- a power torevive lagging sales of records to present phonograph owners-aforce to waken the interest of those who do not now or own phonographs. The Blue Amberol Record has greatly increased volume and by far the finest tone "ofany phonograph record on the market. It is an unbreakable record, and one that is practically impervious to wear. The selections are chosen for their appeal-the artists for their record -making ability.The recording must conform to a very high standard. There are 55 Blue Amberol Records ready for dis-distribution.Get yours.

s,aontif01411,3.att., 59 Lakeside Ave., Orange, N. J.

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