Eastleigh Borough Local Plan 2016-2036 June 2018

have an adverse impact on the sensitive › Central Precinct and surrounds environment of the river. The Council will (consolidating Hursley Road, also consider whether proposals cause an Bournemouth Road and the Central unacceptable hazard to the movement of Precinct), Chandler’s Ford craft on the river, including smaller vessels. › Boyatt Wood and Shakespeare Road shopping centre, 5.105 However, the Council accepts that › village centre exceptionally, it may be necessary to use › Hamble village centre a small part of a boatyard for non-boat- related uses in order to secure the viability › Victoria Road and Station Road, of the remainder of the boatyard or Abbey marina. The Council should be convinced › West End village centre that there is no demand for boat-related uses following concerted marketing eforts, Neighbourhood parades however the exact proportion of non-boat › Riverside, uses permitted will depend on design, › Whalesmead, Bishopstoke environmental and highway considerations. › Pilands Wood, › Road West, Chandler’s Ford Retail development › Hiltingbury Road East, Chandler’s Ford › Ashdown Road, Chandler’s Ford 5.106 The Borough contains one main town › Falkland Road, Chandler’s Ford centre at Eastleigh, two district centres › Nightingale Avenue, Eastleigh at Chandler’s Ford and and › Sandy Lane, Fair Oak a number of smaller local centres and › Coronation Parade, Hamble shopping parades. The distribution of these centres across the Borough provides › St Luke’s Close, Hedge End reasonably easy access to shopping › Townhill Way, West End facilities for the majority of residents thus 5.108 The above list identifies the defined centres providing a valued local amenity which for the purposes of retail development. helps to limit the need to travel. Strategic It establishes a retail hierarchy based on policy S4, Employment provision (Chapter the existing provision in each centre with 4), and E3 – E5 (Chapter 6 section 6.4) refer Eastleigh town centre at the top of the to Eastleigh town centre. local hierarchy by virtue of ofering the 5.107 The following centres are defined as set out widest range and greatest number of on the policies map: shopping, leisure, cultural, financial and professional services and facilities. At the Town centre bottom of the hierarchy, neighbourhood › Eastleigh town centre parades generally contain a few shops to serve the local neighbourhood. New district District centres centres, local centres or neighbourhood parades are to be established within the › Fryern Centre, Chandler’s Ford larger development sites as set out at › Hedge End centre strategic policy S5, Chapter 4 and in the Local centres site-specific policies in Chapter 6. › Botley village centre › Lowford village centre, Bursledon

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Policy DM21, New retail not be permitted where this would development conflict with criteria (b) and (c) above. 5.109 The Borough Council seeks to focus Retail development will be permitted in retail activity within the defined town, the defined centres provided that it: district and local centres in the Borough. i. is compatible with the role and The Eastleigh Retail and Leisure Needs retail character of the centre; and Assessment (Carter Jonas) identifies a limited need for additional convenience ii. it accords with policies for Eastleigh goods in the two district centres, local town centre set out in Chapter 6 centres and the rest of the Borough. It (policies E3 – E4, Section 6.4). also identifies a limited need across the Borough for comparison goods in the short Retail development will only be term, increasing in the longer term. There permitted outside these centres subject is believed to be capacity within Eastleigh to a sequential test demonstrating that, town centre, Chandler’s Ford and Hedge having shown flexibility on store format End centres and the new centre proposed and the scope for disaggregation, there as part of the Strategic Growth Option to are no suitable, viable and available accommodate the level of development sites or premises for the proposed required in the short term and therefore no use within, or failing that adjoining, new allocations for main town centre uses an existing centre. In addition, the are made adjoining the town centre or any proposed development must: other centres.

a. be within the urban edge (as 5.110 Nevertheless, retail development within defined on the policies map); the defined centres should be compatible with their current role and policy DM21 b. not by itself or cumulatively with therefore supports proposals that are other proposals have a significant compatible with the centres’ positions in adverse impact on any existing or the retail hierarchy as set out in Chapter 4. proposed centre. A retail impact Development in an existing centre should assessment may be required for not be on such a scale that it undermines proposals equal to or greater than the role of another centre or increases 350sq.m of net additional retail distances travelled. floor space; and 5.111 The Borough Council seeks to avoid c. be sustainably located in terms of developments outside the defined centres accessibility by modes of transport that would compromise their viability and other than the private car. vitality by drawing trade away from them, Conditions restricting the range of or that would be located in unsustainable goods sold, the sub-division of units or locations. Any edge of centre retail internal alterations that would increase development should be integrated with floor space may be applied. The relief centres in the existing retail hierarchy by a of conditions that restrict out-of-centre range of sustainable transport connections. stores to the sale of specific goods will These developments should also be

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highly accessible by sustainable modes a. proof that there is no demand of transport from the existing centres for the A1 use, including evidence and other parts of the anticipated retail that the site has been marketed catchment area. efectively for such a use; or

5.112 In applying the sequential test, b. over-riding community benefits consideration will be given to the impact from the proposed use; or on other retail centres outside of the Borough’s boundary including the city of c. evidence that the proposal will Southampton. Retail impact assessment enhance the vitality and viability of may be required in accordance with the centre. the NPPF. The policy is not intended to Note: Policies for shopping frontages in preclude the development of small shops Eastleigh town centre are in Chapter 6, or convenience stores that serve section 6.4. local needs. Changes of use or redevelopment to Policy DM22, Changes of use residential or Class B1 ofce uses will in retail frontages in district not be permitted within the defined centres shopping frontages/ centres other than in upper floors. Within the primary and secondary shopping frontages of the district 5.113 The Borough Council has a long-standing centres, as defined on the policies map, commitment to maintaining a strong core a change of use or redevelopment of retail uses in the district centres, local involving the loss of Class A1 retail centres and neighbourhood parades. This floor space will only be permitted for approach accords with the NPPF. However, uses within classes A2 financial and the contribution that other uses can make professional services, A3 restaurants to the vitality and viability of these centres and cafes, A4 drinking establishments, is recognised, and the policy explains where and A5 hot food takeaways, leisure/ these might be developed in the primary cultural uses and community uses, and and secondary frontages in Eastleigh, provided that: Chandler’s Ford and Hedge End.

i. the new use retains an active 5.114 For purposes of interpreting policy DM22, ground floor frontage; property frontages are considered to be the public facades of buildings, primarily ii. it does not adversely afect amenity comprising windows that could be used for of an area or the appearance of the the display or advertisement of goods or frontage; and services, together with customer entrances and exits. The primary and secondary iii. it does not have a negative impact frontages of district centres are defined on the provision of services or on on the policies map, whilst the relevant sustainability of a key shopping property frontages in local centres and area. neighbourhood parades are indicated within the Borough Council’s Annual To demonstrate the lack of a negative Shopping Frontages Survey. impact under bullet iii above, proposals should provide: 5.115 Permitted development rights contained in the GPDO 2015 allow more flexibility

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