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DMGT is an international business built on entrepreneurism and innovation. Strategic Report
DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in Governance consumer media, insurance risk, property information, education technology and events & exhibitions. In total, DMGT generates revenues of around £1.2 billion.
Strategic Report Chairman’s Statement 02 02 10 DMGT at a Glance 05 Chairman’s Statement CEO Review Our Business Model 06 Financial Statements Market Overview 08 Maintaining a strong Delivering against CEO Review 10 portfolio of businesses clear strategic Key Performance Indicators 14 priorities Operating Business Reviews 16 Insurance Risk 17 Property Information 17 EdTech 18 Events and Exhibitions 19 Energy Information 19 Consumer Media 20 JVs, associates and dmg ventures 22 Financial Review 23 Our Stakeholders 32 Section 172 statement 38 Shareholder Information Shareholder Principal Risks 40 06 16 Our Business Model Operating Business Governance Board of Directors and Company Secretary 48 Proprietary Innovative Reviews content technology Chairman’s Statement on Governance 50 Corporate Governance 51 Remuneration Report 68 Statutory Information 92 Annual General Meeting 2021: Resolutions 95
Financial Statements Independent Auditor’s Report 97
Data Consumer Financial Statements 107 science know-how
Shareholder Information 219
1 Strategic Report Daily Mail and General Trust plc Annual Report 2020
Navigating through turbulence Chairman’s Statement Strategic Report
We have managed our businesses prudently to ensure we are well positioned for recovery.
The Viscount Rothermere Chairman Governance
The 12 months covered by our 2020 At the business, employee and community Annual Report have been among the levels, DMGT has demonstrated the breadth Financial Statements most challenging that DMGT has faced and depth of its operations. Our range of since our business was founded more businesses, from B2B information to one than a century ago. Our Group and the of the world’s highest-reach online news wider business world are grappling with platforms, helped us to offset weakness disruption caused by a global Covid-19 in some parts of the Group with strong pandemic, for which the only precedent performances elsewhere. Although we have was the Spanish Influenza of 1918–20. not been immune to pandemic volatility, DMGT has our results show that DMGT is well placed DMGT, which was first created to manage my to benefit from the economic recovery that responded both family’s newspaper assets, has demonstrated we expect to materialise in due course. in the intervening century the value of constructively long-term patient capital. Over that period, Ahead of that anticipated recovery, we have and resiliently to we have traded and continued to grow worked hard to stabilise your Group in a through a world war, through economic period when the global economy has been the coronavirus recessions, multiple changes of government, shaken by Covid-19. Throughout, the health the onset of the digital age, globalisation, and wellbeing of our employees and their Shareholder Information Shareholder disruption.” market volatility and dramatically changing families around the world has been a priority consumer and business demand. Throughout, and we have endeavoured to safeguard jobs. we have deployed capital, managed our In parallel, we also implemented measures assets and developed a strategy to deliver to secure the health of DMGT. This saw a sustained shareholder value. significant investment of management time and capital to strengthen areas of growth These have been our guiding principles for while also seeking additional efficiency many years and they have been a consistent savings across the Group. backdrop in addressing the headwinds faced in the 12 months to 30 September 2020, DMGT benefits from a strong balance sheet, the year of Covid-19. As Paul Zwillenberg, with a net cash position, that allows us to your CEO, outlines on pages 10 to 13, continue to invest in both our B2B and DMGT has responded both constructively Consumer Media operations and to and resiliently to the disruption. consider meaningful acquisitions when opportunities arise.
2 Daily Mail and General Trust plc Annual Report 2020 Strategic Report
Group revenue Pro forma net cash§ MailOnline’s average daily audience -10% £168 million 17 million underlying growth^
^ See footnote shown on page 15. § See footnote shown on inside front cover.
The underlying financial strength of your advertising market, reduced newspaper of the portfolio over the past few years. Group enabled us to avoid the pronounced circulation volumes and a significant These measures, combined with other cutbacks that have impacted some of our slowdown in the UK property markets. aspects of the strategy being executed by peers. Although some headcount reduction Paul Zwillenberg and his team, including We saw relative resilience in areas such as was unavoidable, we strove to minimise improving operational execution and our subscription businesses, Insurance Risk, job losses in our businesses. We also maintaining financial flexibility, have
US Property Information and EdTech, Governance implemented a temporary salary substitution positioned DMGT to be able to capitalise together representing about a third of our plan at some businesses where trading on rising demand when it returns. Group revenues. This could not compensate, was particularly affected by Covid-19, however, for the sharply reduced performance For these reasons, your Board is able compensating our staff with share awards. of our consumer print businesses, where to recommend an increase in the total Alongside the business and financial there were substantial declines in advertising dividend for the year to 24.1 pence per share, discipline that is a hallmark of DMGT, revenues, and our UK Property Information reaffirming our commitment to generating we played our part in supporting the UK’s and Events and Exhibitions businesses. returns for our shareholders and reflecting pandemic response efforts. The newly DMGT’s long-term approach to capital Although we traded strongly in the first five established Mail Force Charity provided vital management and allocation. months of the financial year, our generally medical supplies to frontline workers and robust renewal rates and new subscription other essential staff. Mail Force sourced Governance sales were not enough to prevent reduced personal protective equipment internationally DMGT is overseen by a strong and revenues as some of the markets were to supplement official UK medical experienced Board that remains committed effectively shut down due to Covid-19. procurement, organising airlifts to fill the gap to the high governance standards its Nevertheless, we continued to launch new as the pandemic threatened to overwhelm shareholders expect. The Board and its
products and services across our B2B Financial Statements health and social care providers. The efforts of committees ensure that the Group is operations, aiming to benefit from the the Charity were hailed by Sir Simon Stevens, governed with sound planning, strong digitisation of our sectors. Chief Executive of the NHS, who said: “It’s internal control systems, proper accounting been an enormous boost, coming on top The online operations of our Consumer and compliance with statutory and of the Government’s efforts to get us the kit Media division remained relatively resilient, regulatory obligations. At the meetings we in the NHS need. It’s helped our doctors, with declines in digital advertising being throughout the financial year, and in regular nurses, porters, therapists, cleaners, significantly less marked than in print. interactions between the Board and scientists and countless other staff to so I am pleased to report that MailOnline, management, we have continued to review brilliantly care for 90,000 hospital patients one of our flagship media platforms, DMGT’s performance in light of the Group’s desperately ill with Covid-19, as well as continued to grow its revenues and profits, strategic aims, objectives, business plans continuing to provide essential services such as well as extending its market presence. and changing economic conditions. as cancer, A&E and mental health care.” As we reported during the course of The Board has continued to prioritise the Such proactive steps, agreed wholeheartedly the financial year, our teams worked competent and prudent management by your Board, reflect the shared values of extraordinarily hard to adapt to pandemic strategy led by Paul Zwillenberg, your CEO, this Group. I take pride in what has been trading conditions, which gives me and Tim Collier, your Group Chief Financial achieved, but I know that our businesses and confidence that our businesses will be Officer. We are fortunate to have Directors Information Shareholder our people face continued uncertainty in the both resilient and agile in a post-Covid-19 with experience of an extensive range of months ahead. We have taken a number of environment. This resilience is not fully businesses and international markets, measures to mitigate this uncertainty and we reflected by the financial results for the which supports rigorous and high-quality have managed our businesses prudently to 12-month period, which show revenues debate of DMGT’s strategic opportunities. ensure we are well positioned for recovery. down by an underlying 10% at £1,211 million The Board reconsidered the dividend policy and adjusted earnings per share decreasing Business highlights carefully during the year and resolved to to 26.1 pence. The results include the benefit leave it unchanged. The policy aims to Metaphorically, the 2020 financial year was of a diversified portfolio, with businesses in deliver a reliable and predictable dividend ‘a game of two halves’. For most of the first Insurance Risk, US Property Information and growth trajectory, unaffected by fluctuations half, we traded successfully and delivered EdTech helping to offset volatility elsewhere. in earnings or capital gains, while also being sustained growth. In March 2020, however, sufficiently prudent to retain the flexibility the financial impact of Covid-19 began Similarly, we have come through this to make significant investments in the to bite. This included the cancellation period with a strong balance sheet, having long-term future growth of the business. or postponement of events, a weaker disposed of assets and increased the focus
3 Strategic Report Daily Mail and General Trust plc Annual Report 2020
Navigating through turbulence Chairman’s Statement
I would like to thank Tessa Keswick who Remuneration Strategic Report stood down from the DMGT Board on DMGT aims to reward senior management Adjusted revenue by business 1 October 2020. appropriately for the performance of the FY 2020 (%) Filippa Wallestam joined DMGT’s Board as Group, its businesses and the individuals Insurance Risk 21 an Independent Non-Executive Director in concerned, in light of the international Property Information 15 November 2020. Filippa brings extensive marketplace for executive talent. We are EdTech 7 knowledge and experience in the fields of conscious that remuneration remains an Events and Exhibitions 7 broadcasting and digital media strategy. issue of importance for DMGT’s shareholders and the wider community of stakeholders Consumer Media 50 Read more in the Governance report, that we serve. Our remuneration policy pages 48 to 67 mandates that no Director or manager shall be involved in any decisions as to People and culture their own remuneration. In more than two decades as your Chairman, I have been proud of the investments we Read more in Remuneration Report, have made in the people and the culture pages 68 to 91 Governance that represent the beating heart of DMGT. Our people share a common passion for Outlook the entrepreneurism and innovation The past financial year was defined by that shapes our different business units. challenges and uncertainty. Fortunately, The success and growth of those businesses we were able to navigate this turbulence depend crucially on the quality of people due to both the quality of our businesses that work for them, which requires the and the quality of the people working provision of opportunities for continued in them. learning, training and the development We also ended the year with strong pro Dividend per share of new skills. We have also continued to forma net cash of £168 million and The Board’s policy is to grow the refresh our complement of people with £373 million of committed undrawn bank dividend in real terms and, in the apprenticeships and graduate intakes, facilities. Notwithstanding this financial medium term, to aim to distribute ensuring that our human capital continues strength, the continued disruption caused around one-third of the Group’s to evolve and grow. by Covid-19 has weighed on both our B2B adjusted earnings. Culturally, we balance an absolute and Consumer Media operations. At a Financial Statements commitment to business performance and business and at a personal level, your 2 2 p Board very much hopes the worst is competitiveness with a readiness to go the 20 extra mile for the communities and markets behind us and that further waves of the that we serve. In this financial year, that pandemic can be avoided in the coming extensive community commitment included winter. I know, however, that DMGT the Mail Force Charity, discussed above, has the core strength to address these 0 through to volunteering by many of our staff challenges, even if precise guidance on p to help the disadvantaged. These efforts our likely financial performance in FY 2021 2 p have been made possible, in part, due to the is difficult to provide. 0 effectiveness of our Corporate Responsibility We have entered the new financial year 0 2020 Champions network. I want to thank with strong foundations in place and Di idend n lation everyone at DMGT who has supported this I remain confident that DMGT can vital work in the past year. withstand a sustained period of global So, while we will maintain a business economic uncertainty to emerge culture of continually seeking to improve resilient and able to deliver continued Shareholder Information Shareholder commercial performance, we will also shareholder value. preserve a wider cultural commitment to extending DMGT’s values of teamwork and civic service through charitable activities in the UK and around the world. Read more in Our Stakeholders, pages 32 to 39 The Viscount Rothermere Chairman
4 Daily Mail and General Trust plc Annual Report 2020
Who we are DMGT at a Glance
DMGT’s portfolio of companies operates across B2B and consumer markets Strategic Report and has become more focused, positioning the Group for long-term growth and value creation.
Our sectors
B2B
Insurance Risk RMS produces risk models and software applications, and provides analytical data services used by the global risk and insurance industry to quantify and manage catastrophe risk. Read more, page 17 Governance Property Information Our Property Information companies provide technology, data and workflow solutions to clients involved in commercial and residential property markets as well as risk and valuation services to the Commercial Mortgage-Backed Securities market. The disposal of BuildFax occurred in October 2019. Read more, page 17
EdTech Hobsons is the leading provider of student success solutions in the US through its Naviance, Intersect and Starfish platforms. Read more, page 18
Events and Exhibitions
dmg events is an international B2B exhibitions and conference organiser, focusing on Financial Statements the energy, construction, interiors, hotel, hospitality and leisure sectors, operating across several geographies. Read more, page 19
Consumer
Consumer Media dmg media is a modern news media company with two of the UK’s most-read paid-for newspapers and one of the world’s most popular free newspapers. It includes MailOnline, whose readers spend a total 145 million minutes on the site and apps each day. In November 2019, the ‘i’, the UK national newspaper and website, was added to the portfolio.
Read more, page 20 Information Shareholder
JVs, associates and dmg ventures
dmg ventures invests in disruptive consumer propositions that need to scale and which can leverage DMGT’s assets to do so. These include Cazoo, which aims to change the way people buy used cars in the UK, and Yopa, the UK hybrid estate agent. The Group also invests in B2B businesses, including Praedicat in the Insurance Risk sector. Read more, page 22
Go online to www.dmgt.com for more information about our businesses
5 Strategic Report Daily Mail and General Trust plc Annual Report 2020
How we create value Our Business Model
Satisfying the Which we monetise Strategic Report need to know through five revenue models Governance DMGT’s market-leading businesses Subscription Our B2B operating companies have a strong subscription deliver products and solutions with revenue component with a track record of delivering engaging content, combining data, growth and high renewal rates, demonstrating the technology and consumer know-how. strength of our customer relationships.
We provide businesses and consumers with compelling information, analysis, insight, events, news Circulation and entertainment. Circulation revenues are generated from sales of the Daily Mail, The Mail on Sunday and ‘i’ newspapers, with the Mail titles continuing to hold market-leading positions and gain market share in a declining market. Financial Statements
Proprietary Innovative content technology Advertising Our Consumer Media business generates advertising revenue both in print and digital formats. Growth in our digital advertising revenues usually helps to offset structural declines in print advertising. Enhanced user engagement drives advertiser interest in increasingly sophisticated advertising formats.
Events attendance and sponsorship Information Shareholder Exhibitor fees, sponsorship revenues and delegate fees are earned from the portfolio of B2B shows run by dmg events.
Data Consumer Transactions science know-how Our Property Information revenues are influenced by UK residential and commercial property transaction volumes.
Read more about our operating companies’ business models in Operating Business Reviews, pages 16 to 22 Read more in Financial Review, pages 23 to 31
6 Daily Mail and General Trust plc Annual Report 2020
Drawing upon Enabling us to Strategic Report create value for our stakeholders Governance Culture and values For our shareholders DMGT has developed a performance We have a track record of investing for the long term to management culture underpinned by core deliver value creation across a diversified portfolio of values that we believe are integral to the entrepreneurial operating companies. Our strategy aims to Group’s identity: achieve sustainable long-term earnings and dividend growth. Entrepreneurism Total shareholder return FY 1990 – FY 2020 As a home for entrepreneurs, working at the cutting edge of technology, DMGT fosters constant 9% CAGR innovation, growth and talent development across our international businesses. For our employees Purpose We nurture entrepreneurial talent and encourage our people Long-term perspective and businesses with a clear to make their own mark on DMGT, a diverse international sense of purpose for their customers and society. portfolio with over 120 years of heritage. Financial Statements Excellence Employees worldwide Commitment to quality, craftsmanship and delivering excellence. We seek the best talent, 5,698 leadership and expertise.
For our customers People Our deep understanding of customer needs enables us to innovate constantly and create content, products and The expertise and passion of our employees. solutions that provide our operating companies with a competitive edge and make us even more relevant to our customers. Organic investment as a percentage of revenues FY 2020 Technology 10% Technology enables DMGT’s businesses to Shareholder Information Shareholder provide compelling products and solutions. For our communities usto er DMGT operating companies have helped establish, relations ips and developed strategic partnerships with a number Customer relationships of charitable organisations, most recently Mail Force Charity. These initiatives focus on making a difference DMGT values the relationships we have in the communities where our people work and live. fostered with our customers, consistent with our long-term approach. Amount donated to charity FY 2020 including employee volunteering hours £1.6 million
Read more in Our Stakeholders, pages 32 to 39 Read more in Our Stakeholders, pages 32 to 39
7 Strategic Report Daily Mail and General Trust plc Annual Report 2020
Adapting to continuous change Market Overview Strategic Report DMGT comprises a portfolio of businesses working across diverse markets. While each sector has its own individual characteristics, some common features exist:
• Content and information-driven • Fast-paced and evolving to adopt new technology and business models • Technology-enabled with high degrees of innovation • Enduring and resilient over the long term
Increased Political Cyber volatility uncertainty security Governance
Context to DMGT Context to DMGT Context to DMGT • As a provider of proprietary, hard-to- • Political policy decisions have direct • As a provider of business-critical data, obtain information, DMGT benefits from and often unexpected impacts on the analytic tools for global industries and growing uncertainty in the world as its geographies and sectors in which news media, DMGT is exposed to cyber customers rely more heavily on data DMGT operates and will continue to security risks across its operations. and analysis to inform critical decisions. shape where and how DMGT pursues Market trend commercial and strategic opportunities. Market trend • Cyber security threat is a permanent • Global economic uncertainty, political Market trend business risk in the digital age. tensions and supply and demand • There is still long-term geopolitical and Governments and regulatory bodies disruptions continue to influence our trading uncertainty for UK companies’ are increasingly alert to the threat customers and their markets. There is operations abroad. posed to individuals and society by uncertainty about the impact on economies security breaches. • Changing political landscapes throughout globally of Covid-19, the measures to the world add to the climate of political • As customer confidence is easily eroded, Financial Statements control it and the management of national uncertainty. enforcing the highest possible cyber debt levels. The UK economy continues security standards is critical for to be unsettled by uncertainty about Our approach maintaining customer and market trust. the impact of Brexit. • DMGT closely follows political changes and implications for the geographies and Our approach • Pandemics, extreme weather events, sectors in which it participates. In many • DMGT continues to strengthen its fluctuations in the pricing of financial instances, the uncertainty of changing information security controls. The Group securities and continued exchange-rate political and regulatory norms presents Chief Information Security Officer leads a swings have directly impacted the commercial opportunities, as we help continuous review of the cyber security economic and social environments for our customers anticipate implications landscape in order to roll out enhanced both investment and business operations. for their business. information security standards, Our approach compliance roadmaps and perform • We continually review our operations • Our diversified portfolio provides balance regular cyber security audits. against changes to global sanctions in an increasingly volatile world: as one and diplomatic relations. • The Executive Committee ensures sector may be facing headwinds, another
senior-level engagement across the Information Shareholder may benefit. Group and appropriate investment • DMGT is providing its customers with in risk reduction. fundamental content, data, analytics • Incident reports, responses and best and insights. This enables them to move practices are shared across the Group away from decisions based on instinct to help ensure appropriate mitigation and embrace data as a means to of any threat. navigate volatility. • DMGT’s businesses are not dependent on trade between the UK and the remaining EU members, other than the sourcing of newsprint for the Consumer Media business. Notwithstanding a period of political and macroeconomic uncertainty, the future is viewed with confidence.
8 Daily Mail and General Trust plc Annual Report 2020 Strategic Report Our businesses are constantly looking to the future to identify and manage current and future trends. The most significant of these are identified here, as well as DMGT’s approach to the trends. Read more on the trends affecting the Group in Principal Risks, pages 40 to 47
Continuous Artificial A competitive innovation intelligence talent pool Governance
Context to DMGT Context to DMGT Context to DMGT • Technological change and customer • There is an increasing prevalence of • Across the global workforce, top talent adoption rates of new technologies systems and devices that are designed to is drawn to companies that offer a in our key sectors are accelerating, act intelligently. There is also continued compelling employee value proposition. changing and erasing traditional growth in the amount of data being This includes purpose beyond profit, business models. generated, stored and made available competitive remuneration and continuing for analysis. With the benefit of artificial learning and development opportunities. Market trend intelligence, a smart system can quickly • The speed of technology evolution is Market trend process and use data to inform and increasing the capital intensity of IT • Demand for top talent is always fierce, change its future behaviour. These investment and product development, particularly in the critical areas of big data developments create opportunities reducing business investment horizons. analytics, artificial intelligence and data for DMGT and its businesses. science, where demand in many labour Our approach Market trend markets outstrips supply. • As an entrepreneurial Group focused Financial Statements • Artificial intelligence, including machine on digital growth, DMGT stays ahead Our approach learning, enables businesses to perform by continually fostering innovation and • In competing for key employees, especially analysis on immense quantities of data embracing new ideas. This is reflected critical technology talent, DMGT is and derive insights that were previously by DMGT’s expectation of investing at committed to enhancing its employee impossible to see. least 5% of revenue in organic initiatives proposition. each year. Our approach • The central technology function • DMGT’s businesses help their customers • DMGT has a family heritage which coordinates Group-wide communication to identify which information provides encourages long-term thinking and and mobility for technological talent. strategic value, access data from different the application of patient capital. sources and explore how algorithms • DMGT supports training and development Consequently, the Group can invest can be used to improve processes and in order to enhance employees’ capabilities for the future, seeding, incubating and understanding. This area is evolving and transfer skills throughout the nurturing innovative opportunities. quickly and DMGT’s businesses are businesses. We also provide initiatives such • Throughout DMGT’s history, innovation embracing the opportunity to develop as our talent development programmes
and diversification have been essential new products to increase efficiency. to encourage rising talent within DMGT. Information Shareholder elements of how we do business and • Statistical analytics are integral to many • Our Board of Directors meets emerging have given us a wealth of experience of the products and services that we leaders at the operating companies as to draw on in order to adapt to continue to develop across our businesses. part of the schedule of Board meetings. market changes. • We have a central technology function • DMGT’s investment approach enables us with expertise in artificial intelligence, to remain close to customers through which is leveraged by the operating our portfolio of businesses. This provides companies. greater insight into exactly what our customers value, engage with and, ultimately, want to buy.
9 Strategic Report Daily Mail and General Trust plc Annual Report 2020
Delivering against clear strategic priorities CEO Review
Overview Strategic Report 2020 will forever be defined by the Key strategic priorities Covid-19 pandemic and the extreme disruption and change that it brought to Delivering on our potential people and businesses across the world. In this context, I am immensely proud of the way that everyone at DMGT responded. Our people reacted to the situation with calm and compassion and demonstrated an impressive level of adaptability in unique circumstances. Our transition to working remotely was Improving operational Increasing portfolio Maintaining financial smooth and we continued to deliver our execution focus flexibility products to customers seamlessly across the portfolio, other than the necessary Governance cancellation of events. Of particular note, We have also been actively involved in Finally, we worked closely with each of our in March 2020 the Mail newspapers were supporting our communities. We have businesses to put contingency plans in place. produced remotely for the first time, an always taken our role in society seriously Any short-term decisions were balanced extraordinary achievement by our team. and I am proud of the Group’s response, against the opportunity to create value in Throughout this period, our customer which I believe is testament to that. the long term. We, together with Salesforce, launched relationships strengthened as we worked Read more in Our Stakeholders, Mail Force Charity to provide the NHS closely to understand how best to meet their pages 32 to 39 needs in a rapidly changing environment. with supplies of PPE. We remain immensely grateful for our At Metro, we continued to print the Business highlights customers’ support. newspaper for key workers on their daily Our performance over the last year was DMGT’s portfolio approach, combining commute. For those who were not able to significantly impacted by Covid-19. The first travel to a newsagent, we strengthened high-quality, market-leading businesses, five months of trading were, in fact, very our home delivery service and augmented is a real source of strength and is helping encouraging but the onset of the pandemic ‘Mail+’, providing enhanced digital versions us to manage through a challenging caused severe disruption to some of of the Daily Mail’s content. our businesses.
macroeconomic environment. Each business Financial Statements has been affected differently, depending At Landmark, we assisted the NHS by Importantly, however, as a Group we on its sector and revenue model. In general, providing free environmental reporting continued to execute against our strategic during the year, our subscription B2B to support the design of the Nightingale priorities. We also benefitted from the businesses proved to be largely resilient, hospitals, whilst at Hobsons, we provided diversity of our portfolio which now while our Consumer Media, UK Property Naviance Curriculum free of charge comprises a more focused set of businesses Information and Events and Exhibitions to schools across the US, to the benefit with leading market positions in attractive businesses were all significantly impacted. of more than three million students. segments. We remain confident that these Encouragingly, we have continued to execute We also made a conscious decision, businesses are well placed to realise their well against our three key strategic priorities supported by the strength of our balance potential over the medium to long term. of increasing portfolio focus, improving sheet, to prioritise the Group’s self- At the operating level, the Group delivered a sufficiency. We believed it was responsible operational execution and maintaining mixed performance. Across the B2B portfolio, not to take government support, allowing financial flexibility. Our experience through our subscription businesses proved resilient much-needed national resources to be Covid-19 is an important proof point of the while UK Property Information and Events applied elsewhere. progress made over the past few years. and Exhibitions were both significantly
DMGT responded with agility, benefitting As a business, DMGT responded quickly and impacted. Although events continue to be Information Shareholder from the more focused portfolio of adapted to the uncertainty that we faced. affected by social distancing restrictions, businesses and our performance We introduced a salary substitution plan, it has been encouraging to see Landmark management culture, and the Group is issuing equity for our higher earners. This deliver an improvement in recent months. more operationally and financially resilient. was an innovative approach which we felt Consumer Media experienced a particularly was fair for everyone, aligning employees’ Response to Covid-19 difficult advertising market, as well as and shareholders’ interests, and the reduced circulation volumes during the UK The wellbeing of our people has been a response from employees was very positive. lockdown, but it continued to outperform its priority since the onset of Covid-19 and market and has been profitable since June. swift action was taken to ensure a seamless Our businesses were quick to make measured reductions in costs, reducing and safe transition to remote working. In Insurance Risk, the RMS team continues to overheads and discretionary spend across execute well and product delivery remains the portfolio. We also reprioritised DMGT’s on track. Risk Modeler 2.0 was made organic investment initiatives, realigning our available on the Risk Intelligence platform in priorities in light of the changing economic June, a major milestone as customers can circumstances and accelerating digitisation now run all of RMS’s natural catastrophe in many of our sectors. 10 Daily Mail and General Trust plc Annual Report 2020 Strategic Report
Paul Zwillenberg CEO
2020 will forever be defined by the Covid-19 pandemic and the extreme disruption and change that it brought to people and businesses across the world. In this context, I am immensely proud of the way that everyone at DMGT responded. Governance models on a single platform. This enables to manage the operations during the Cash operating income (cash OI) decreased complex analysis across multiple perils, pandemic and it is testament to their 29% on an underlying basis, reflecting the significantly faster run times and, very ability that the business quickly returned impact of the Covid-19 pandemic on importantly, allows customers to move to the to profitability and maintained the quality revenues, investment in the B2B businesses cloud, reducing their total cost of ownership. of its content throughout. and reduced Corporate costs. Adjusted profit before tax was £72 million, an underlying Other releases include advanced We also continued to optimise our portfolio decrease of 36%, and adjusted earnings per applications for the Risk Intelligence through the course of the financial year. share decreased 32%, including reduced platform as well as new and upgraded The disposal of Genscape in November 2019 operating profits from associates, following models, reflecting RMS’s continued reduced our sector exposure from six to five the April 2019 distribution of DMGT’s stake investment in model development. The and we also sold BuildFax, the US Property in Euromoney, and a reduction in the importance of high-quality science, analytics Information business, in October 2019. number of shares. and tools becomes even more apparent Our position in existing sectors has been during uncertain times and we remain Statutory profit for the year increased strengthened by bolt-on acquisitions. confident that RMS is well placed to create £98 million to £189 million, including a gain In Consumer Media, we acquired the ‘i’
significant long-term value for shareholders. on the disposal of Genscape, and statutory Financial Statements newspaper and website in November 2019. earnings per share increased 171%. Trepp, our US Property Information business, Landmark, our UK Property Information has benefitted from increased demand as business, acquired OneSearch Direct in Throughout the year, DMGT continued to customers seek to understand the risk and December 2019, while 12 small shows maintain a strong balance sheet with a cash flow profile associated with the debt were added to the Events and Exhibitions substantial pro forma net cash position. instruments they hold. portfolio during the year. In October 2020, Tim Collier, Group Chief Financial Officer, the Consumer Media business acquired three In EdTech, Hobsons has continued to describes DMGT’s financial performance in printing plants, strategically strengthening grow and deliver margin improvement, further detail in the Financial Review (pages its position in the market. benefitting from portfolio focus and 23 to 31). An update on the progression of improved operational execution. We increased our investment in Cazoo DMGT’s Key Performance Indicators, used in March and October 2020. Our stake in as a measure of our performance at a Group Our Events and Exhibitions business has the online start-up business, which is level, can be found on pages 14 and 15 of the been severely affected by travel and social transforming the UK used car market, was Strategic Report. distancing restrictions across the world and, valued at over £400 million in October 2020. as a result, we cancelled or postponed all Strategy update physical shows that were scheduled from The performance in FY 2020 across our The Group adjusted quickly to the changing Information Shareholder March to September 2020. Importantly, Consumer Media and B2B businesses market conditions. Importantly, our strategy we have insurance cover in place, reflecting demonstrates the benefits of a well-balanced remains the same and we continued to DMGT’s prudent approach, and this helped and diversified portfolio of businesses across make good progress against our priorities. to partially offset the financial impact. different sectors. The actions taken over In recent years, we have materially the past few years stood us in good stead The impact of Covid-19 on Consumer Media streamlined the portfolio and focused on for the environment we faced in the year. resulted in lower circulation revenues and the assets with most potential. We have also a pronounced reduction in advertising Financial performance strengthened the balance sheet significantly over that time and, as a result, we are well revenues across both print and digital Group revenues decreased 10% on an positioned to continue to manage through formats. Growth in online traffic helped underlying basis despite continued growth the ongoing crisis of the pandemic and its to mitigate the impact on digital, with from Insurance Risk, US Property Information economic repercussions. MailOnline delivering revenue growth and and EdTech, reflecting the extremely increased profits for the year. The team challenging market conditions in the DMGT is continuing its transformation to at dmg media worked exceptionally hard other sectors. become a higher‑performance business with higher-quality revenue streams. 11 Strategic Report Daily Mail and General Trust plc Annual Report 2020
Delivering against clear strategic priorities CEO Review
Covid-19 has presented challenges but it ‘Businesses for the future’, notably increasing 3. Businesses for the future. This remains Strategic Report has also enabled us to accelerate change our holding in Cazoo. a unique strength of DMGT; our ability to across our businesses. Going forward, take a long-term approach to create the As a result, the Group remains diversified by we will continue to focus on the three ‘Growing and delivering’ businesses of sector, geography and revenue stream and strategic priorities which have served the future. These are essentially start-up I am confident that our balanced portfolio DMGT well in its transformation to date. businesses where technological changes remains well positioned. We also remain create opportunities for us. This group focused on ensuring we have a good balance Increasing portfolio focus includes Cazoo and Yopa. dmg ventures, across our three portfolio roles: Since my appointment as CEO four years our venture and early‑stage investment ago, we have made good progress increasing 1. Predictable performers. These are division, will continue to play an the focus of our portfolio. Our emphasis in among our largest businesses, are important role in expanding our the current economic climate is to prioritise typically more mature and predictable, investments in this area. within our existing businesses. and form the economic bedrock of the Improving operational execution In recent months, we have taken the Group. They include the Daily Mail, The second area of strategic focus is opportunity to undertake a thorough The Mail on Sunday, Metro, the ‘i’, Landmark and Trepp. Whilst some of improving operational execution. I am
review across the portfolio to ensure that Governance very pleased by how our businesses our businesses have been performing as these businesses have been significantly performed operationally in response to expected, have appropriate contingency impacted by Covid-19, they are strong Covid-19. We have consistently taken a plans in place and remain well positioned for brands and have generally outperformed long-term approach, investing to position a post-Covid-19 world. Having completed the their respective markets this year. ourselves for a more digital future. Our review, I am satisfied that the businesses 2. Growing and delivering. These are actions this year, realigning priorities in some responded as we would have expected and businesses that are well positioned in areas but continuing to invest, are testament that their plans are robust and fit for purpose. attractive markets with long runways to that. While we increased portfolio focus through for future growth. Over the longer term, It is clear that one trend that will dominate the disposals of Genscape and BuildFax, they are expected to deliver the majority this era is the acceleration of digitisation we also invested selectively, acquiring to of our revenue and profit growth. across many industries. This is playing to strengthen our capabilities in Consumer This group includes RMS, MailOnline, DMGT’s strengths. We will continue to invest Media, UK Property Information and Events dmg events and Hobsons. in upgrading platforms and in our core and Exhibitions. We also invested in our Financial Statements Clear portfolio roles We have established clear roles for each business within the portfolio and the expectations for each business reflect their role.
Predictable performers Growing and delivering Businesses for the future
Predictable profit and cash generation Revenue growth and margin Option value for the future, tomorrow’s to meet DMGT’s obligations, fund improvement driving value creation ‘Growing and delivering’ businesses investment and incubate ‘Businesses for the future’ Shareholder Information Shareholder
• Innovate and extend core; • Scale breakthrough products. • Exploit niche opportunities. seed ‘Businesses for the future’. • Harness operational gearing to • Establish scalable processes • Optimise efficient operations. drive margin. and infrastructure. • Leverage scale. • Prioritise customer retention; • Innovate and act on rapid grow market share. market feedback.
12 Daily Mail and General Trust plc Annual Report 2020 Strategic Report Delivering sustainable returns over the long term DMGT’s businesses have market-leading positions in growing sectors that are digitising. The strategy is built around a long-term philosophy and is comprised of three priorities: increasing portfolio focus, improving operational execution and maintaining financial flexibility. Although the combination of disposals and challenging market conditions has impacted financial performance, we continue to expect this position and strategy to drive sustainable revenue, profit, cash and EPS growth over the long term.
Pe r o r an s ce le o r a Revenue, o o n li p a e o r t s a e profit and Governance r in u t p o c io s o n r e Market-leading p a o n r a cash growth e v t a o r i l i c e l n l c e u positions o n l t t e u
r c r o u e p t Sustained EPS i Satis ing o n and dividend Growing, the need growth digitising to know sectors Strong balance sheet