Major Players of the Industry

S. S. Kantilal Ishwarlal Securities Pvt. Ltd. (sharekhan.com):

Sharekhan, ’s leading stock is the retail arm of SSKI, and offers you depository services and trade execution facilitiesfor equities, derivatives and commodities backed with investmentadvice tempered by decades of broking experience. A research and analysis team is constantly working to track performance and trends. That’s why Sharekhan has the trading products, which are having oneof the highest success rates in the industry. Sharekhan is having 240share shops in 110 cities; the largest chain of retail share shops in India is of Sharekhan.

In future, Sharekhan is planning to enter in Mutual funds,Insurance sector and banking sector to expand beyond the market currently covered by it. And it has started MF (Mutual Funds) on priority basis but wants to grow in it.

ICICI Web Trade Ltd. (ICICIdirect.com)

ICICIdirect.com was the first entrant into e-broking. ICICdirect.com provides the 3-in-1 to the users which ties in their saving bank account and their Demat account to their brokerage account electronically. This integration ensures that money is transferred to/from their bank account and the shares are transferred from/to their Demat account automatically without writing any cheques or transfer instructions while carrying out their trades in shares. ICICIdirect.com has the option of trading in shares in cash, margin or spot segments. An investor can also invest in 14 Mutual Funds (Prudential ICICI MF, Franklin Templeton India MF, Alliance Capital MF, JM MF, Birla Sun Life MF, Sundaram MF, IL&FS MF, Principal MF, HDFC MF, MF, Reliance Capital MF, Kotak Mahindra MF, TATA MF and DSP MERRILL LYNCH MF) through their trading account.

5Paisa.com:

5paisa is the trade name of Securities Private Limited (5paisa), member of National and The Stock Exchange, .

5paisa is a wholly owned subsidiary of IndiaInfoline Ltd, India’s leading and most popular finan ce andinvestment portal. 5paisa has emerged as one of leading players in e-broking space in India. The company’s brokerage is one of the lowest in the industry.

It also provides the research on commodities. Investors can benefit from its analysis and advice available at the click of the mouse. For those who prefer to trade the traditional way, India Infoline investor points are available across the country. India Infoline was founded by a group of professionals in 1995.Its institutional investors include Intel Capital, one of the leading technology companies in the world promoted by the UK government, ICICI, TDA and Reeshanar. The company offers a slew of productssuch as stock and derivatives broking, commodities broking andmutual funds.

Kotak Securities Limited (kotakstreet.com)

Kotak Securities Ltd., a strategic joint venture between and Goldman Sachs (holding 25% - one of the world’sleading investment banks and brokerage firms) is India’s leading stock broking house with a market share of 5 - 6 %.

Kotak Securities Ltd has been the largest in IPO distribution - It was ranked number One in 2003-04 as Book Running Lead Managers in public equity offerings by PRIME Database. It has also won the Best Equity House Award from Finance Asia - April 2004.

Kotak Securities Ltd is also a withNational Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settlin gthem. The company has 42 branches servicing around 1, 00,000customers. Kotakstreet.com the online division of Kotak Securities Limited offers Internet Broking services and also online IPO andMutual Fund Investments. Kotak Securities Limited manages assets over 1700 croresunder Portfolio Management Services (PMS) which is mainly to the high end of the market. Kotak Securities Limited has newly launched“Kotak Infinity” as a distinct discretionary Portfolio ManagementService which looks into the middle end of the market.

India Bulls

Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. Its size and strong balance sheet allows providing varied products and services at very attractive prices, our over 750 Client Relationship Managers are dedicated to serving your unique needs. is led by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real time service & 24/7 access to all information and products. The Indiabulls Professional Network offers real-time prices, detailed data and news, intelligent analytics, and electronic tradingcapabilities, right at your fingertips. This powerful technology iscomplemented by knowle dgeable and customer focused Relationship Managers. Indiabulls offers a full range of financial services and products ranging from Equities, Derivatives, Demat services and Insurance to enhance wealth and to achieve the financial goals.

Motilal Oswal Securities Ltd. (MOSt):

One of the top-3 stock-broking houses in India, with a dominant position in both institutional and retail broking, MOSt is amongst the best-capitalized firms in the broking industry in terms of net worth. MOSt was founded in 1987 as a small sub-broking unit, with just two people running the show. Focus on customer-first attitude, ethical and transparent business practices, respect for professionalism, research- based value investing and implementation of cutting-edge technology have enabled it to blossom into a thousand-member team. The institutional business unit has relationships with several leadingforeign institutional investors (FIIs) in the US, UK, Hong Kong andSingapore. In a recent media report MOSt was rated as one of the top-10 in terms of business transacted for FIIs. The retail business unit provides equity investment solutions to more than 50,000 investors through 270 outlets spanning 150 cities and 22states. MOSt provides Advice- Based Broking, Portfolio ManagementServices (PMS), E- Broking Services, Depository Services, CommoditiesTrading, and IPO and Mutual Fund Investment Advisory Services. Its Value PMS Scheme gave a 160% post-tax return for the year ended March2004.In Asia Money Brokers Poll 2003 MOSt has been rated as the Best Domestic Research House- Mega Funds, while in 2000 and 2002 it has been rated as the Best Domestic Equity Research House and Second best amongst Indian Brokerage firms respectively

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HDFC Securities Ltd (HDFCsec)

HDFC sec is a brand brought to you by HDFC Securities Ltd, which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges &other financial market transactions. The services comprise online buying and selling of equity shares on the National Stock Exchange(NSE). Buying and selling of select corporate debt and government securities on the NSE would be introduced in a subsequent phase. Ina few months, they will also start offering the following online trading services on the BSE and NSE:

1. Buying and selling of shares on the BSE

2. Arbitrage between NSE & BSE

3. Trading in Derivatives on the NSE 4. Margin trading products.

They are also planning to include buying and selling of Mutual Funds,IPO subscriptions, Right issues, purchase of Insurance policies and asset financing. Different types of company involved in online trading:

 HDFC SECURITIES LIMITED  ICICI WEB TRADE LIMITED  KOTAK STREET LIMITED  FIVE PAISA SECURITIES LIMITED  INDIABULLS SECURITIES LIMITED  MONEYPORE SECURITIES LIMITED  SHARE KHAN SECURITIES LIMITED  GEOJIT SECURITIES

5PAISA.COM

 Trade in BSE,NSE  Trade in  Trade in national commodity exchange  Access to research and technical analysis  V-SAT, internet connectivity  Online back office, software & support  Liberal deposit, margin & exposure terms

KOTAK STREET.COM

 Easy equities  Easy mutual fund  Derivatives  Research on sms  Margin finance  Call & trade  Easy IPO over phones

SHAREKHAN.COM

 Classic account  Trading on NSE  Speed trade  Speed trade  Single screen trading terminal  Real-time streaming quotes  Live tic-by-tic intra-day charting  Instant order/trade confirmations in the same window  Hot keys similar to a broker’s terminal  Back-up facility to place trades on direct phone lines

INDIABULLS.COM

 Trade in equity  Trading through terminal  Trade in derivatives  Back-up facility to place trades on direct phone lines  Speed trade plus  Offline support through messenger  Access research and technical research  Own transaction engine  High transaction speed

HDFC SECURITIES.COM

 Trading on NSE  Mutual fund  Online back office, software & support  Live quotes update system