Marketing and Communications On a Limited Budget WHO WE ARE SLIDE

IT IS EADY FOR COLUMBUS, RIGHT?

WHAT WE REALLY HAVE DEFINING “RESOURCES”

Money Time People AGENDA

PESO

WinterFest

Ali Boxing Showcase Playgrounds Tips & Tricks PESO WINTERFEST

Goal: Build audience and increase funds raised. Paid • Columbus Underground • 614 Now Eblast • Snapchat Filter • Boosted Social • CD 102.5 • Sponsorship and Ad Buy Earned

• CD 102.5 • The Columbus Dispatch • WBNS 10 TV • WSYX/WTTE FOX 28 • The State University Lantern • This Week News • Columbus Alive Shared

• Facebook • Instagram • Twitter Owned

• Scioto Mile Website • Columbus Recreation and Parks Website • Email blasts • Blog ALI BOXING SHOWCASE

Goal: Increase ticket sales and awareness. Paid • Columbus Underground article • Snapchat Filter Earned • Shared • Facebook • Instagram • Twitter Owned • Website • Community Centers COLUMBUS BLUE JACKETS PLAYGROUNDS

Goal: Recognize Generous Partner and Donor.

Earned

• The Columbus Dispatch • WCMH NBC4 • WSYX/WTTE FOX 28 • Columbus Underground • Columbus Alive Shared • Facebook • Instagram • Twitter Owned • Website • NHL and Blue Jackets Websites

TIPS, TRICKS & TAKEAWAYS

Print and TV vs. Digital Social media is not a community bulletin board Get in the Digital game while it’s still underpriced TV and Print are overvalued and overpriced Remember: Uniqueness is not necessary to be a differentiator Use free design tools such as Canva and Snappa Invest in an easy-to-use insights tools Use boost tool on social media Use multiple platforms Cross promote with other departments Create media partnerships Be good at a few things, not average at everything BE PART OF THE STORY. DON’T BE THE STORY. Questions?