Marketing and Communications On a Limited Budget WHO WE ARE SLIDE
IT IS EADY FOR COLUMBUS, RIGHT?
WHAT WE REALLY HAVE DEFINING “RESOURCES”
Money Time People AGENDA
PESO
WinterFest
Ali Boxing Showcase Columbus Blue Jackets Playgrounds Tips & Tricks PESO WINTERFEST
Goal: Build audience and increase funds raised. Paid • Columbus Underground • 614 Now Eblast • Snapchat Filter • Boosted Social • CD 102.5 • Sponsorship and Ad Buy Earned
• CD 102.5 • The Columbus Dispatch • WBNS 10 TV • WSYX/WTTE FOX 28 • The Ohio State University Lantern • This Week News • Columbus Alive Shared
• Facebook • Instagram • Twitter Owned
• Scioto Mile Website • Columbus Recreation and Parks Website • Email blasts • Blog ALI BOXING SHOWCASE
Goal: Increase ticket sales and awareness. Paid • Columbus Underground article • Snapchat Filter Earned • Shared • Facebook • Instagram • Twitter Owned • Website • Community Centers COLUMBUS BLUE JACKETS PLAYGROUNDS
Goal: Recognize Generous Partner and Donor.
Earned
• The Columbus Dispatch • WCMH NBC4 • WSYX/WTTE FOX 28 • Columbus Underground • Columbus Alive Shared • Facebook • Instagram • Twitter Owned • Website • NHL and Blue Jackets Websites
TIPS, TRICKS & TAKEAWAYS
Print and TV vs. Digital Social media is not a community bulletin board Get in the Digital game while it’s still underpriced TV and Print are overvalued and overpriced Remember: Uniqueness is not necessary to be a differentiator Use free design tools such as Canva and Snappa Invest in an easy-to-use insights tools Use boost tool on social media Use multiple platforms Cross promote with other departments Create media partnerships Be good at a few things, not average at everything BE PART OF THE STORY. DON’T BE THE STORY. Questions?