Schedule of Events for the PIER's 39Th Birthday on Saturday, October

FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: October 12, 2017 SUE MUZZIN: (415) 705-5541

Party With A Purpose At PIER 39’s 39th Birthday Party

In light of the devastation and loss of life caused by the North Bay wildfires, PIER 39 is changing its 39th Birthday Bash event. PIER 39 made the decision to cancel its scheduled fireworks show and will now be “partying with a purpose”. Guests will enjoy great music, entertainment and will have the opportunity to donate to the American Red Cross to help those affected by the California wildfires including the North Bay fires. A tent will be set-up in The PIER’s Entrance Plaza where guests can donate.

PIER 39 has been celebrating its 39th birthday with 39 weeks of extra special happenings every Friday. “We’ve had a lot fun this year reveling with both our locals and visitors,” said Taylor Safford, President & CEO of PIER 39. “It is now important to shift our focus and help our neighbors during these horrific fires, which is what builds a strong sense of community. We urge all of our guests to donate this Saturday. Our birthday fireworks show will be postponed to a later date,” adds Safford.

Schedule of Events for The PIER’s 39th Birthday on Saturday, October 14, 2017:

Noon – 10 PM: Donations accepted by the American Red Cross for those affected by the California wildfires including the North Bay fires – PIER 39’s Entrance Plaza

5 PM: Dreyer’s Birthday Cake Ice Cream Sampling - Mid-PIER

What better way to celebrate a birthday than with birthday cake? Try a sample of Birthday Cake ice cream.

5 – 6:30 PM: Original Street Performer Show with Fred Anderson & Michael Goudeau - Carousel Stage

Fred Anderson was an original, and is now the longest-running performer to grace our PIER 39 stage. Since 1979, from his home base here at The PIER, he’s traveled the globe performing for comedy clubs, cruise liners, and festivals. From Las Vegas to London, Prague to Edinburgh, Cape Town to Seoul, he’s been around the world but always comes back to PIER 39.

Michael Goudeau started performing at PIER 39 when he was just 16. He went on to join Ringling Brothers, traveled the world as a soloist, and ended up as the longest running featured act in Vegas history as part of the Lance Burton Show. He’s now a writer for Penn & Teller and the cohost of the Penn’s Sunday School podcast. He’s happy to be back for The PIER’s 39th birthday.

5 – 9 PM: Silent Disco - Mid-PIER

5 – 10 PM: DJ Pauly Paul - PIER 39’s Entrance Plaza

8 – 10 PM: The Party Crashers – Live Band - Carousel Stage

EDITORS PLEASE NOTE: For high-resolution photography, please contact Jamie Peraza at [email protected].

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ABOUT PIER 39: PIER 39 is a 45-acre waterfront complex that is a gathering place for an estimated 11 million visitors each year, making it the most-visited attraction in the region. A two- level open-air marketplace featuring over 100 restaurants, shops and attractions, The PIER is surrounded by iconic views of the Bay and San Francisco landmarks. PIER 39 also includes a five- acre waterfront park and 300-berth marina, which is home to the world famous California sea lions.

MEDIA CONTACT Sue Muzzin | Vice President of PR, Advertising & Integrated Media | PIER 39 [email protected] | 415.705.5500

From amazing views and a sea of sea lions to chowder bread bowls and California wines, a visit to San Francisco starts at PIER 39! PIER 39—the most visited destination in San Francisco—offers two levels of dining, entertainment, shopping and attractions, all surrounded by unbeatable views of the city and the Bay. Located along the historic San Francisco Waterfront, PIER 39’s location provides the picture perfect backdrop for postcard views of the Golden Gate and Bay Bridges, Alcatraz and Angel Islands, and the famous city skyline. Be treated to an unforgettable San Francisco experience and learn why a visit to San Francisco starts at The PIER.

PIER 39 is located on The Embarcadero at Beach Street, a few blocks east from Fisherman’s Wharf. Parking is conveniently available in the PIER 39 Parking Garage located directly across from the Entrance Plaza.

Mailing Address Physical Address PIER 39 PIER 39 P.O. Box 193730 Beach Street & The Embarcadero San Francisco, CA 94119-3730 Stairwell 2, Level 3 San Francisco, CA 94133 Phone: 415.705.5500 Fax: 415.981.8808

Ownership PIER 39 Limited Partnership.

Environmental Programs and Awards Garnered by PIER 39 PIER 39 is committed to the preservation and conservation of the San Francisco Bay’s natural environment by encouraging, creating and supporting ecological education, responsible consumption, development of renewable energy sources and addressing environmental issues. PIER 39’s recycling efforts help divert more than six million pounds of waste material from local landfills each year. Along with cardboard, mixed paper, plastic, glass and aluminum, PIER 39 offers an organic/wet garbage composting program for its full-service restaurants, resulting in more than two million pounds of food waste recycled annually. PIER 39 also recycles 100 percent of its landscaping waste. A portion of this recycled waste is returned as fully composted material and incorporated back into the soil. Environmental Programs and Awards Garnered by PIER 39 (continued) In recognition for its outstanding, wide-range recycling efforts, PIER 39 has received numerous awards, including the State of California’s Waste Reduction Program (WRAP) Award almost every year. PIER 39 was also the first organization in the country to receive ISO 9001-2015 certification.

Specialty Shopping With more than 50 specialty shops located throughout two levels of PIER 39, visitors are treated to a memorable shopping experience like none other in San Francisco. There is a variety of merchandise suitable for everyone that includes gifts, collectibles, body care, apparel, accessories, jewelry, games and more.

Special Offers Guests are encouraged to visit pier39.com and download a coupon redeemable for a free PIER 39 Fun Pack. The Fun Pack contains discounts at participating restaurants, shops and attractions on The PIER, as well as one hour of free parking in the PIER 39 Parking Garage. Bring the coupon to the California Welcome Center on Level 2 at PIER 39 to receive your free Fun Pack.

Additionally, Northern California residents are invited to join PIER 39’s free “locals only” discount program, Local Advantage, and receive exclusive savings at participating PIER 39 businesses throughout the year. Visit pier39.com/LocalAdvantage to download your coupons today.

PIER 39 is also part of the AAA Show Your Card and Save Program. As an AAA member, you will receive 20% off at participating restaurants, a free PIER 39 Fun Pack with one hour of free parking in the PIER 39 Parking Garage and other special offers. Show your AAA card at the California Welcome Center on Level 2 at PIER 39 to redeem this offer.

Delectable Dining PIER 39 is known for serving up some of the freshest and most delicious San Francisco dishes. With 13 full-service restaurants, you can enjoy an array of global cuisines, as well as San Francisco classics like clam chowder in a sourdough bread bowl and fresh seafood. Validations for the PIER 39 Parking Garage are available for guests who dine at participating full-service PIER 39 restaurants. Visit pier39.com for more information.

Endless Entertainment PIER 39 features a multitude of fun-filled attractions for all ages: 7D Experience • ACsailingSF • Adventure Cat Sailing Charters • Aquarium of the Bay • Bay Voyager Blazing Saddles Bike Rentals & Tours • Blue & Gold Fleet Bay Cruises • Caricatures • City Sightseeing Frequent Flyers • Live Music • Magowan’s Infinite Mirror Maze • Musical Stairs • Players Sports Grill & Arcade RocketBoat • San Francisco Carousel • San Francisco Whale Tours • Sea Lion Center • Sea Lions SOLVE IT! Think out of the Box Play Area • Street Performers • Wine Tasting on the Bay Splashy Sea Lions The sea lions that camp out in PIER 39’s West Marina have been an international sensation for more than 25 years. A few California sea lions began “hauling out” in PIER 39’s West Marina shortly after the 1989 San Francisco Loma Prieta earthquake. The boisterous barking pinnipeds started arriving in droves and took over K- Dock in January 1990. At first they numbered from 10-50, but due to a plentiful herring supply, the available dock space and protective environment, the population soon grew to more than 300 within a couple of months.

The Marine Mammal Center, an organization devoted to the rescue and rehabilitation of marine mammals and the study of these animals’ health, advised PIER 39 that the sea lions should be allowed to stay. As a result, The Marine Mammal Center and PIER 39 have worked together for the last two decades to ensure the health and well being of PIER 39’s sea lion population. An educational program was also developed to educate visitors and school groups about these marine mammals.

In November 2009, a record number of sea lions were counted on K-Dock (1,701 to be exact!), but later that same month, their numbers quickly dwindled. By December 2009, only a handful of sea lions were hauled out on K-Dock. Researchers at The Marine Mammal Center attributed their departure to a shift in their food source that caused the population to travel to other regions in their normal range including the Oregon Coast to feed. However, the California sea lions slowly began migrating back to PIER 39, much to the delight of locals and tourists who gather from all over the world to watch the playful mammals.

You can watch the sea lions from wherever you are around the world! Visit the Sea Lion section on pier39.com to check out the Sea Lion Webcam.

Historical Milestones

August 1977 - PIER 39 breaks ground. Authentic 1910 wood from Piers 34 and 3 are used to erect the new structure. October 1978 - PIER 39 opens on schedule to fanfare in San Francisco. Originally, PIER 39 had 23 restaurants, 50 stores, a diving pool and street performers. August 1981 - Moor + South acquires property, forming the PIER 39 Limited Partnership. May 1983 - Diving pool at Bay End of The PIER replaced with Venetian Carousel from inside Palace of Fun Arts. January 1989 - PIER 39 is named the third most-visited attraction in the country by USA Today. January 1990 - California sea lions begin arriving in droves on PIER 39's K Dock, creating a local and international sensation. To date, the population has grown as high as 1,701. April 1996 - Underwater World (now Aquarium of the Bay) opens to the public. July 1998 - PIER 39 "Best Place to People Watch (San Francisco)" and "Best Video Games Arcade" as voted by the San Francisco Chronicle's Readers' Choice competition. July 1999 - PIER 39 "Best Place to People Watch (San Francisco)" as voted by the San Francisco Chronicle's Readers' Choice competition. Historical Milestones (continued)

May 2002 - Riptide Arcade family entertainment center opens with more than 100 video games, virtual reality units, novelty and prize redemption games. August 2002 - Hard Rock Cafe opens. October 2003 - PIER 39 celebrates its 25th anniversary on San Francisco’s historic waterfront. May 2007 – Fog Harbor Fish House opens. December 2008 – Arrival of the new, two-story San Francisco Carousel hand-crafted in Italy with renderings of its home city. May 2009 - Blue & Gold Fleet officially debuts the high-speed thrill ride RocketBoat. RocketBoat is open seasonally (May through October). July 2009 - Riptide Arcade is remodeled into Players Sports Grill & Arcade. October 2009 - Magowan’s Infinite Mirror Maze opens. November 2009 - 1,701 sea lions haul out on PIER 39’s K-Dock. Six new floats are added to accommodate the sudden influx of these marine mammals. January 2010 - Aquarium of the Bay obtains non-profit status after it is acquired by The Bay Institute. September 2010 – Hana Zen Japanese Grill opens.

May 2011 – A newly remodeled Swiss Louis Italian & Seafood Restaurant opens with a new menu. May 2011 – PIER 39 is ranked most-visited attraction in San Francisco by San Francisco Travel Association’s 2010 Visitor Profile Study. October 2011 – Beer 39, featuring beer tasting and beer-related gifts, opens on Level 2 of PIER 39.

June 2013 – Musical Stairs by Remo Saraceni, creator of the famous piano from the Tom Hanks movie Big, are installed at PIER 39.

October 2013 – PIER 39 celebrates its 35th anniversary on San Francisco’s historic waterfront. January 2014 – The Sea Lion Center, owned and operated by Aquarium of the Bay, opens at PIER 39. July 2014 – PIER 39 unveils Open Heart at the Bay End of The PIER. January 2015 – PIER 39 celebrates the 25th anniversary of the sea lions’ arrival to PIER 39. April 2015 – PIER 39 once again ranked most-visited attraction in San Francisco by San Francisco Travel Association’s 2014 Visitor Profile Study. January 2017 – PIER 39 launches a 39-week long celebration in honor of 39th anniversary. October 2017 – PIER 39 celebrates 39th anniversary on the San Francisco Waterfront. PIER 39’s 2017 Calendar of Events

PIER 39 is 39 – A 39-Week Anniversary Celebration January – October 2017 Beginning in January, join PIER 39 every Friday for 39 weeks to celebrate 39 years of amazing views, fresh seafood, unique local shopping and, of course, sea lions! Each week will offer something different, from discounts and giveaways to fun special events like Movie Nights, a 70s Roller Disco Party, Beer and Wine Pours, and more. There’s something for everyone to enjoy!

Outdoor Movie Nights Every last Friday of the month from January – September 2017 Grab your blankets and head to The PIER for outdoor Movie Night, every last Friday of the month through September. Before the show, grab a bite to eat at one of PIER 39’s restaurants, or take advantage of special giveaways and Movie Night discounts at participating PIER 39 businesses. As the sun sets, settle in for a free screening of a classic San Francisco film.

27th Anniversary of the Sea Lions’ Arrival to PIER 39 January 20-22, 2017 PIER 39 celebrates the 27th anniversary of the sea lions’ arrival to PIER 39 with free Sea Lion Encounter Walking Tours, discounts at participating businesses and more.

Tulipmania at PIER 39 February 11-19, 2017 PIER 39 is bursting with flower power as more than 39,000 blooming tulips and seasonal garden favorites come to life during Tulipmania. Enjoy the flowers beauty and learn helpful gardening tips by taking a free guided tour led by The PIER’s Landscaping Team. Self-guided tours can also be taken any time during Tulipmania and are available at pier39.com.

St. Patrick’s Day Celebration March 17, 2017 Celebrate St. Patrick’s Day at The PIER on Friday, March 17. Enjoy drink specials at participating PIER 39 restaurants, plus live music by local Irish band, "The Shots" on the Carousel Stage.

Spring Egg Hunt April 14, 2017 Hunt for hundreds of colorful eggs and enjoy fun crafts on PIER 39’s West Park lawn.

PIER 39 Spring Wine Pour May 19, 2017 Round up your friends and head to The PIER for an evening of wine, music and fun at the PIER 39 Spring Wine Pour on Friday, May 19. Stroll The PIER and stop by participating businesses to enjoy wine tastings, exclusive discounts, and live music and entertainment. Attendees will receive wine tastings, discounts at participating businesses, a commemorative wine glass and more. PIER 39’s 2017 Calendar of Events (continued)

Summer of Love Dance Party June 23, 2017 Make sure you wear a flower in your hair in the spirit of the Summer of 1967 at PIER 39’s free Summer of Love Dance Party, in collaboration with the official Summer of Love 50th Anniversary Celebration. Dance the night away with music from "Mania! The Live Beatles Experience" and DJ Bart.

PIER 39’s 4th of July Celebration July 4, 2017 Witness the skies sparkle red, white and blue as PIER 39 celebrates Independence Day with fun for the whole family on Tuesday, July 4. Rock out to live music in the PIER 39 Entrance Plaza before looking to the sky for The City & County of San Francisco’s spectacular fireworks display at 9:30pm.

70s Roller Disco Party September 8, 2017 We’re rolling it back to the year we opened—1978—with a free 70s Roller Disco Party! Head to The PIER on Friday, September 8 for an evening of fun, music and roller-skating in the PIER 39 Entrance Plaza.

PIER 39 Fall Beer Pour September 22, 2017 Round up your friends and head to The PIER for an evening of beer, music and fun at the PIER 39 Fall Beer Pour on Friday, September 22. Stroll The PIER and stop by participating businesses to enjoy beer tastings, exclusive discounts, live music and entertainment. Attendees will receive beer tastings, discounts at participating businesses, a commemorative tasting glass and more.

Fleet Week Celebration at PIER 39 October 6-8, 2017 Fleet Week is the Bay Area’s opportunity to pay tribute to the men and women of our Nation’s Armed Forces. This spectacular event features a parade of ships, ship tours and an impressive air show that includes the Blue Angels. PIER 39 joins the celebration with live entertainment from both local and military bands, interactive exhibits, military vehicle displays and more.

39th Birthday Bash October 14, 2017 PIER 39’s 39-week celebration culminates on Saturday, October 14 with a 39th Birthday Bash. Join us for an evening of fun, music, discounts and more. The night will be topped off with a dazzling fireworks display over San Francisco Bay. This is a party you won’t want to miss!

PIER 39’s Tree Lighting Celebration November 19, 2017 Catch the spirit of the season at PIER 39’s Tree Lighting Celebration. Experience the magic with our special guests from the Disneyland Resort. Sing songs with your Disney friends and welcome the holiday season with a day of holly-jolly magic for the whole family, culminating with the lighting of Pier 39's majestic 60-foot tree against the stunning backdrop of the San Francisco city skyline. PIER 39’s 2017 Calendar of Events (continued)

PIER 39 Winter Wine Pour December 1, 2017 Round up your friends and head to The PIER for an evening of wine, music and fun at the PIER 39 Winter Wine Pour on Friday, December 1. Stroll The PIER and stop by participating businesses to enjoy wine tastings, exclusive discounts, live music and entertainment. Attendees will receive wine tastings, discounts at participating businesses, a commemorative wine glass and more.

For more information about PIER 39 Events, please visit the Event Page at pier39.com. All PIER 39 events are weather permitting and are subject to change without notice. FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: SUE MUZZIN: (415) 705-5500

PIER 39 Celebrates 39th Anniversary with 39-Week Celebration

SAN FRANCISCO – This year marks PIER 39’s 39th Anniversary on the San Francisco Waterfront— and what better way to celebrate than with a one-of-a-kind celebration for the record books! Each Friday for 39 weeks, guests are invited to The PIER to celebrate nearly four decades of amazing views, fresh seafood, unique local shopping, and, of course, sea lions! Each week will offer something different, from discounts and giveaways to fun special events like Movie Nights, a 70s Roller Disco Party, Beer and Wine Pours, and more. There’s something for everyone to enjoy! The celebration culminates with The PIER’s 39th Birthday Bash on October 14, featuring live music and fireworks over San Francisco Bay.

PIER 39’s 39th Anniversary marks several years of extraordinary success. In 2016, PIER 39 posted the highest annual sales in the company’s history for the sixth consecutive year. Additionally, PIER 39 welcomes over 11 million guests annually and was ranked the most-visited attraction in San Francisco by San Francisco Travel Association’s Visitor Profile Study in 2010 and 2014.*

“We’re very proud of The PIER’s tremendous success over the past 39 years,” said Taylor Safford, President and CEO of PIER 39. “I am grateful to our visitors for their support, and thankful to all the tenants and employees who create wonderful experiences for our patrons each and every day. We’re pulling out all the stops to celebrate our 39th year. After all, it’s a very special birthday because PIER 39 is 39!”

For more information and to view the full calendar of events and promotions, visit pier39.com/39.

Events and activities are weather-permitting and subject to change without notice. *Study conducted every four years.

EDITORS PLEASE NOTE: For high-resolution photography, please contact Jamie Peraza at [email protected].

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ABOUT PIER 39: PIER 39 is a 45-acre waterfront complex that is a gathering place for an estimated 11 million visitors each year, making it the most-visited attraction in the region. The PIER is a two- level open-air marketplace featuring over 100 restaurants, shops and attractions, all surrounded by iconic views of the Bay and San Francisco landmarks. PIER 39 also includes a five-acre waterfront park and 300-berth marina, which is home to the world famous California sea lions.

FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: SUE MUZZIN | PIER 39: (415) 705-5541 ALISSA GIUSTI |PIER 39: (415) 705-5562

2017 PIER 39 Story Ideas

PIER 39 Celebrates 39th Anniversary with 39-Week Celebration This year marks PIER 39’s 39th Anniversary on the San Francisco Waterfront—and what better way to celebrate than with a one-of-a-kind celebration for the record books! Each Friday for 39 weeks, guests are invited to The PIER to celebrate nearly four decades of amazing views, fresh seafood, unique local shopping, and, of course, sea lions. Each week will offer something different, from discounts and giveaways to fun special events like outdoor Movie Nights, a 70s Roller Disco Party, Beer and Wine Pours, and more. There’s something for everyone to enjoy! The celebration culminates with The PIER’s 39th Birthday Bash on October 14, featuring live music and fireworks over San Francisco Bay. For more information, visit pier39.com/39.

Hard Rock San Francisco at PIER 39 Unveils New Look & Memorabilia Hard Rock San Francisco is set to complete a full remodel of its restaurant and retail space this May. Some of the renovations include a remodeled main dining area, expanded Rock Shop and private group space. Post renovation, guests will also be able to enjoy new memorabilia including the painting “Jerry Garcia” by Jefferson Airplane/Starship vocalist Grace Slick; the Wavy Gravy Guitar, an Epiphone guitar signed by the who’s-who of counterculture luminaries and musicians including Wavy Gravy, Graham Nash and others; and a Gibson ES-355 guitar autographed by one of the mainstays of the late 1960s Haight/Ashbury scene, Country Joe McDonald. Later this year, guests can also see Janis Joplin’s hand-painted, sequined cape which was draped over the couch on the cover of her final album, Pearl. Hard Rock San Francisco, located on Level 1 of PIER 39, has been under construction since September 2016. For more information, visit pier39.com.

See San Francisco Like Never Before on PIER 39’s Newest Attraction New this year: get ready to see San Francisco like never before on PIER 39’s newest attraction, The Flyer – San Francisco, opening on Level 2 in Fall 2017. Recently named one of the most anticipated attractions in the United States by USA Today, The Flyer is the world’s first 3D “flying theater.” Guests are taken on an exhilarating ride through and above the sites and sounds of San Francisco. Soar over the city and its’ most famous landmarks including the Golden Gate Bridge, Alcatraz Island, Coit Tower, Chinatown and PIER 39, all without ever leaving the state-of- the-art theater, equipped with a massive movie screen and the newest 3D technology. The Flyer is brought to PIER 39 by the owners and operators of the popular attraction, 7D Experience, along with their partners, Triotech Amusement, based in Montreal, Canada. For more information, visit pier39.com.

FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT Sue Muzzin: (415) 705-5500

Blue & Gold Fleet Wins The 2014 Roger Murphy National Marine Safety Award

SAN FRANCISCO – Blue & Gold Fleet was awarded the 2014 Roger Murphy National Marine Safety Award at the Passenger Vessel Association’s conference in Texas. This award recognizes companies who demonstrate safety in the marine environment, and embody the principles and techniques of the safety training required in the passenger vessel industry. Blue & Gold Fleet’s company-wide safety management system has resulted in the safe transportation of 2.8 million passengers who ride both the ferry and excursions services on the San Francisco Bay, one of the most congested inland waterways in the country.

“This recognition is what our mission at Blue & Gold is all about and what we spend hours of practice and training on,” said Carolyn Horgan, President of Blue & Gold Fleet. “We have proudly created a proactive safety culture.” This became evident in the Summer and Fall of 2013, when the San Francisco Bay Area endured two transit strikes and a five-day closure of the San Francisco/Oakland Bay Bridge. During those 13 days, Blue & Gold Fleet had 18 vessels in operation and carried over 200,000 passengers, an increase of three times the normal load, and all without incident.

"This company-wide reduction of incidents and claims cannot be attributed to any one person, but reflects Blue & Gold employees’ commitment to safety, “ said Director of Operations, Patrick Murphy.

The award, established in 2003, is named after the late Roger Murphy, a long-time proponent of marine safety and training, and founder of the precursor to the Passenger Vessel Association Safety and Security Committee. Roger Murphy was also the founder of Blue & Gold Fleet.

About Blue & Gold Fleet Blue & Gold Fleet is the premier provider of ferry and water excursion services on San Francisco Bay, offering the famous one-hour Bay Cruise Adventure, 90-minute Escape from the Rock cruise and RocketBoat, the ultimate high-speed thrill ride along the city’s waterfront. The company provides regular ferry service to Sausalito, Tiburon, Angel Island, Vallejo, Alameda/Oakland, South San Francisco, Harbor Bay and AT&T Park on game days, as well as motorcoach tours to some of Northern California’s picturesque sites. For more information, visit www.blueandgoldfleet.com.

# # # BLUE & GOLD FLEET, LOCATED AT PIER 39 IN SAN FRANCISCO, IS THE BAY AREA’S LARGEST AND PREMIER PROVIDER OF BAY CRUISES, FERRY SERVICE AND MOTORCOACH TOURS.

Discover the Bay from out on the water onboard a Bay Cruise, listen to chilling tales of Alcatraz Island on the Escape from the Rock cruise, or catch an adrenaline rush on RocketBoat, the Bay’s only high- ‐speed thrill ride. On land, comfortable Motorcoach Tours take visitors from around the world to some of the most incredibly beautiful places in Northern California including Muir Woods, Wine Country, and Monterey/Carmel. Open‐top, double‐ decker City Tours are also offered for guests to explore San Francisco.

FREE AUDIO TOUR

Blue & Gold Fleet recently launched a new multi-language tour for its one-hour San Francisco Bay Cruise Adventure and 90-minute Escape from the Rock cruise. The audio tours are available in nine languages: English, Spanish, Mandarin, Italian, French, Japanese, Korean, German and Taiwanese. The audio tours are included in the price of the cruise ticket and can be accessed by guests via their smartphone, tablet or any other Wi-Fi enabled device. The audio tour also features historic photographs. Complimentary ear buds are provided. SIGHTSEEING CRUISES

SAN FRANCISCO BAY CRUISE ADVENTURE ESCAPE FROM THE ROCK CRUISE ROCKETBOAT

A fully-narrated, one ‐hour cruise that sails Learn about murder, mayhem, and mobsters Climb aboard RocketBoat for the ultimate underneath the Golden Gate Bridge, around on this 90 ‐minute Cruise. Sail under the high-speed adventure on San Francisco mysterious Alcatraz Island, past Angel Golden Gate Bridge and circle Alcatraz up Bay. Get blown away as you hold on for the Island State Park and along San Francisco’s close, allowing you to see every angle of most exhilarating ride of your life. Stunning historic waterfront. Enjoy fantastic photo this mysterious island. You’ll hear chilling views and a classic Rock’n Roll soundtrack opportcnities and breathtaking views. The accounts of harrowing escape attempts by add to the 30 ‐minutes of fun. Never the Bay Cruise Adventure has been our most Alcatraz’s notorious criminals, as well as same ride twice. popular cruise for more than 35 years. their descriptions of life on the island.

FERRY SERVICES

ANGEL ISLAND SAUSALITO FERRY TIBURON FERRY

A California State Park and wildlife preserve, In February 2009, the Society of American Tiburon is a charming seacoast village with known as the “Ellis Island of the West,” Writers ranked Blue & Gold’s Sausalito Ferry many antique, wine and specialty shops, Angel Island was the first stop for millions of the #2 most exciting ferry ride in the world. as well as, gourmet restaurants lining the Pacific Basin, Asian and Russian immigrants The City of Sausalito offers the charm of a shore. Bring your bike and leisurely tour the entering the United States. Experience the quaint Mediterranean seaside village tucked shoreline paths. rich history of the island by taking a narrated amongst the hills of Marin County. Meander Tram, Segway or Immigration Station Tour. the streets, browse the art galleries, shop Refreshments are available for purchase at and savor fine cuisine. the Cove Café.

Blue & Gold Fleet also offers combination packages. Please contact us for more information.

PIER 39 Once Again Ranked Most-Visited Attraction in San Francisco

SAN FRANCISCO – PIER 39 was ranked the most-visited attraction in San Francisco for the second time by San Francisco Travel Association’s Visitor Profile Study. The study is conducted every four years and, according to 2014 results, 43.7% of domestic and international visitors came to PIER 39 during their stay in San Francisco. An estimated 11.2 million people visit PIER 39 annually.

“We could not be more proud of this achievement,” said Taylor Safford, President and CEO of PIER 39. “Our goal is to always be the most-visited attraction in San Francisco. We keep The PIER fun and fresh because visitors return to PIER 39 an average of six times, and we always want to have something new for them to see and do. Our restaurants, entertainment, specialty shops and attractions provide a high-quality family experience, and we will continue to work hard to remain San Francisco’s most-visited attraction.”

San Francisco Travel Association contracted Destination Analysts, Inc. to conduct a Visitor Profile Study throughout 2014. More than 4,600 visitors were surveyed about topics ranging from their activities and spending patterns in San Francisco to their reasons for deciding to visit the City. According to the latest study, the top three most-visited attractions in San Francisco are PIER 39 (43.7%), the Golden Gate Bridge (43.4%) and Golden Gate Park (28.8%). For more information about San Francisco Travel Association's 2014 Visitor Profile Study, please contact Laurie Armstrong, Director of Media Relations for U.S. & Canada at San Francisco Travel Association, at [email protected].

ABOUT PIER 39 PIER 39 is a 45-acre waterfront complex that is a gathering place for millions of San Francisco locals and visitors each year. The PIER is a two-level open-air marketplace featuring more than 110 restaurants, shops and attractions, all surrounded by iconic views of the Bay and San Francisco landmarks. PIER 39 also includes a five-acre waterfront park and 300-berth marina, home to the world famous California sea lions. For more information, visit pier39.com.

# # # FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: SUE MUZZIN: (415) 705-5500

Fun for Everyone at PIER 39!

WATER THRILLS

RocketBoat, the only high-speed boat on the San Francisco Bay, gives visitors a chance to take in spectacular views of San Francisco and the city skyline in a whole new way— through twists, turns, and spirals! Enjoy a 30-minute rush-enhanced ride with a classic Rock‘n’Roll soundtrack and live narration from your daredevil captain and crew. RocketBoat runs seasonally May through October.

If you’re looking for a calmer way to take on the Bay, Blue & Gold Fleet’s famous one- hour Bay Cruise Adventure sails along the city’s waterfront, past the PIER 39 sea lions, under the Golden Gate Bridge, by Sausalito, past Angel Island and around Alcatraz, providing one of the most picturesque ways to travel the Bay. The Bay Cruise also features a multi-language audio tour accessible through your Wi-Fi enabled device. Trying to get somewhere? You can also hop aboard a Blue & Gold ferry and make your way to Sausalito, Tiburon and Angel Island.

Adventure Cat Sailing Charters lets you experience the best in San Francisco sailing aboard a state-of-the-art catamaran. Legendary sunset sails and relaxing afternoon Bay cruises are the perfect way to see the breathtaking San Francisco city skyline, Alcatraz Island, and go under the Golden Gate Bridge. Consistently voted among the top five things to do in San Francisco, Adventure Cat Sailing Charters combines the romance of the city with the adventure of the sea. Sailing charters sail from March 1st through the end of November.

San Francisco Whale Tours offers exciting all-day whale watching expeditions to the Gulf of the Farallons. San Francisco Whale Tours give passengers an exciting adventure that they will never forget aboard a 65’ eco-friendly catamaran for a safe and comfortable ride. Knowledgeable naturalists lead the adventure to illuminate the whale watching expedition. In February 2011, San Francisco Whale Tours discovered a pod of 10-15 Orca whales during their great grey migration tour! For those with a craving for speed, adrenaline and the latest America’s Cup technology, ACsailingSF is the perfect way to spend an afternoon. Sail in the 85-foot, 20-passenger USA 76, Challenger for the 2003 America’s Cup. USA 76 was previously owned and raced by ORACLE Racing in their challenge for the 2003 America’s Cup in Auckland, New Zealand.

For an equally-unique water excursion, climb aboard Bay Voyager, a 28- foot custom RIB (rigid-hulled inflatable boat) providing passengers with an unforgettable and unique tour of historic landmarks, ecological sights and sounds, and stunning landscapes of the memorable San Francisco Bay.

Thirsty? Wine Tasting on the Bay, the Bay’s first and only floating winetasting room, also departs from PIER 39.

BACK ON LAND

Blazing Saddles Bike Rentals & Tours offers a unique way to take in the Bay with a fun and enjoyable activity for the beginner to the advanced rider. Pedal along the scenic National Park Bike Path from Fisherman’s Wharf to the Golden Gate Bridge, cross the bridge on the sidewalk, then coast downhill into Sausalito and Tiburon before catching the ferry back to PIER 39.

Try your hand at some aerial acrobatics at Frequent Flyers, a fun-filled bungee trampoline for all ages, offering guests a safe jump up to 20 feet in the air!

Test your senses with a walk through Magowan’s Infinite Mirror Maze, where you’ll be challenged to find your way through infinite hallways, endless circles and dead-ends of the most fascinating maze in San Francisco.

Players Sports Grill & Arcade is San Francisco’s only arcade and sports grill, boasting 12,000 square feet of games, dining, drinks and Bay views. Players has more than 100 video games and is home to the Luau Lounge, San Francisco’s only waterfront Tiki Bar.

The San Francisco Carousel, handcrafted in Italy, intricately depicts hand-painted scenes from famous San Francisco landmarks, all illuminated by 1,800 LED lights. Hop on one of 32 animals to ride including sea dragons, sea lions, dolphins, panda bears, and of course, horses, all accompanied by traditional organ music. Pick up the pace and experience the thrill of a roller coaster and excitement of an interactive shooting gallery—all without leaving your seat—at 7D Experience. 7D Experience is the most advanced film attraction in the world and the first of its kind in North America. Also be sure to check out 7D Experience’s Laser Maze Challenge. Don’t forget to make your own music on the Musical Stairs!

CATCH A SHOW

PIER 39 is the perfect place to watch San Francisco’s world-famous street performers. These multi-talented tricksters, magicians, jugglers and comedians entertain PIER 39 visitors daily at the Carousel Stage, located at the Bay End of PIER 39. Local musicians also entertain guests in the PIER 39 Entrance Plaza. Shows are free to the public, and the daily schedule can be found at pier39.com. EXPLORE THE BAY

Aquarium of the Bay brings you up close and personal with sharks, rays, jellies and 20,000 other aquatic animals, as well as some land-dwelling creatures. Walk through 300 feet of crystal-clear tunnels as local aquatic animals swim overhead. View graceful gliding moon jellies and pacific sea nettles, and enjoy hands-on animal interactions with leopard sharks, sea stars, rays, skates, turtles and others. Visitors can also participate in special presentations at the Bay Lab, an interactive climate change exhibit, and check out shark feeding presentations and other special activities. In 2013, three North American river otters joined Aquarium of the Bay for Otters: Watershed Ambassadors, which features the animals in a recreation of their natural habitat.

The Sea Lions camped out in PIER 39’s West Marina have been endearingly coined PIER 39’s “Sea Lebrities.” The boisterous barking pinnipeds started arriving in droves in January 1990, shortly after the Loma Prieta earthquake. At first they numbered from 10 to 50, but due to a plentiful herring supply, available dock space and the marina’s proactive environment, the population grew to more than 300 within a few months. During the summer months, the sea lions migrate south to the Channel Islands for breeding season, but a small group stays year-round at PIER 39’s K-Dock. If you’re looking to learn more about the California sea lions, visit the Sea Lion Center, located on Level 2 of PIER 39, above K-Dock. The Sea Lion Center, operated and managed by Aquarium of the Bay, is a hub for all things sea lion, including interactive displays, educational videos and many fascinating presentations led by Aquarium of the Bay Naturalists. Touch a sea lion pelt, size yourself up next to a real sea lion skeleton and more.

For complete details on attractions at PIER 39, visit pier39.com. FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: SUE MUZZIN: (415) 705-5541

One-Of-A-Kind Waterfront Dining Experiences at PIER 39

PIER 39 is known for serving up some of the freshest and most delicious seafood dishes. With 13 full-service restaurants, you can enjoy an array of global cuisines, as well as San Francisco classics like clam chowder in a sourdough bread bowl and fresh seafood. Paired with fine California wines and stunning views of the Golden Gate and Bay Bridges, Alcatraz Island and the San Francisco city skyline, you’re guaranteed to have a dining experience you won’t forget!

Bubba Gump Shrimp Co. Restaurant & Market: Bubba Gump Shrimp Co. Restaurant & Market captures the charm and American spirit that made Paramount Pictures' Forrest Gump such a hit. The restaurant presents quality seafood in a casual family atmosphere, just the way Forrest and his best friend Bubba would have done it. The restaurant design includes Forrest Gump movie memorabilia, including script pages, storyboards, costumes, shoes, still photos and scrawled "Gump-isms" on every varnished tabletop. Full bar.

Chart House: Located at the Bay End of PIER 39, Chart House provides the kind of waterfront setting for which San Francisco is famous. Indulge in a variety of ultra fresh seafood and steaks, from delicious Wicked Tuna and Scallops Italia, to Chart House’s Famous Slow-Roasted Prime Rib, as you bask in unsurpassed views of San Francisco Bay, the Golden Gate Bridge, Alcatraz Island and beyond. Full bar.

Crab House at PIER 39: The Crab House is known for its mouth-watering, addictive, crab menu, including sizzling crab legs, crab chowder, crab Caesar, crab enchilada, crab cakes and more! A must try on the menu? The "Killer Crab®," a whole crab roasted in a secret garlic sauce. Full bar.

Eagle Cafe: Perched above the PIER 39 Entrance Plaza, Eagle Cafe has a colorful and historic past. A waterfront landmark cafe and bar, Eagle Cafe has been a haven for the local wharf population since 1928. A purveyor of bountiful breakfasts, lunches and dinners, it continues to draw a wild mix of customers, from local business people to tourists and everyone in between. Full bar.

Fog Harbor Fish House: Fog Harbor Fish House was the first 100% seafood sustainable restaurant at Fisherman’s Wharf, in compliance with the San Francisco Seafood Watch Alliance. The popular restaurant offers superb service, irresistible food, incredible views of San Francisco Bay and fresh sourdough bread baked in-house every fifteen minutes. Full bar.

Hana Zen Japanese Grill: Enjoy expansive views of the Golden Gate Bridge and Alcatraz Island, friendly service, and an open, lively atmosphere. In addition to using fresh seafood and vegetables that are delivered daily, Hana Zen uses only the highest quality meat like naturally grown, free-range chicken, lamb and Kobe beef. An ideal setting for a lunch escape, an after work gathering or an evening dining experience. Full bar.

Hard Rock Cafe: At Hard Rock Cafe you can get more than just a great meal—you can experience a one-of-a-kind Rock 'n' Roll atmosphere with more than 250 pieces of memorabilia and the latest music while you enjoy classic American fare served up hot, fresh and sure to rock your taste buds! Full bar.

Luigi's Pizzeria: Luigi's Pizzeria offers a full Italian-style menu featuring pizza, pasta and a delicious fresh salad bar. Enjoy your meal while experiencing a great view of San Francisco Bay in a friendly, casual atmosphere. Serves wine and beer.

Mango’s Taqueria & Cantina: Mango’s Taqueria & Cantina offers visitors the unique opportunity to enjoy authentic Mexican cuisine, all while taking in amazing views of the city and the Bay from their outside deck. Full bar.

Pier Market Seafood Restaurant: Pier Market Seafood Restaurant (which is also a 100% seafood sustainable restaurant) is best known for its award-winning clam chowder and mesquite grill dishes. Pier Market’s indoor and outdoor seating areas and welcoming staff give Pier Market a comfortable and relaxed atmosphere. The Pier Market Crabstand is located in front and serves food "to-go". Full bar. Players Sports Grill & Arcade featuring the Luau Lounge: Players Sports Grill & Arcade is San Francisco's only arcade and sports grill. Players, located at the Bay end of PIER 39, boasts 12,000 square feet of dining, games, drinks and Bay views. Players has that familiar sports bar buzz featuring 200+ channels and live sports feeds from around the globe on 20 HDTV screens, 16 taps of beer, a great bar menu, video games, pool tables, a full prize center, and more. Be sure to check out the Luau Lounge, San Francisco’s only waterfront Tiki Bar.

Swiss Louis Italian & Seafood Restaurant: This classic San Francisco Italian-style restaurant features a beautiful contemporary space with natural wood finishes and stone to reflect the radiance of the Northern California coastline. The restaurant welcomes you with a beautiful graphite bar and approximately 7,900 square feet of spacious, yet cozy dining, as well as a lovely private room surrounded by dramatic windows offering magnificent views for groups and private parties.

Wipeout Bar & Grill: Experience a great meal and a unique California Surf-themed restaurant at Wipeout Bar & Gill. This restaurant features indoor and outdoor dining and serves a variety of casual entrees, including 100% sustainable seafood, burgers and tacos. Stay indoors to catch up on the latest in the surfing world on the flat screen TVs or head outside to the patio and gather around the fire pit. Full bar.

For more information about PIER 39’s restaurants, visit www.pier39.com. FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: SUE MUZZIN: (415) 705-5500

PIER 39 Welcomes Open Heart to the Bay End of The PIER

SAN FRANCISCO – PIER 39 invites you to visit the newest piece of art on The PIER, Open Heart, which will be permanently located on Level 1 at the picturesque Bay End of PIER 39. Open Heart was part of San Francisco General Hospital Foundation’s 2014 “Hearts in San Francisco” collection that supports the vital programs and initiatives of San Francisco General Hospital and Trauma Center.

“PIER 39 is iconic to San Francisco, as are the hearts that we see throughout the city,” said Sue Currin, CEO of The General. “Each year, artists create new hearts to support the city’s only trauma center. We are thrilled to have this heart on display here, and to welcome PIER 39 into our family of corporate sponsors. It is through their generous support that San Francisco General Hospital Foundation is able to fund vital programs and initiatives at San Francisco General Hospital and Trauma Center.”

Open Heart was hand-painted by local artist Patrick Dintino, a San Francisco native whose mother’s life was saved more than a decade ago by open heart surgery. “Open Heart represents the larger idea of love and understanding self-concept—of opening our hearts and seeing what’s inside, what makes us tick,” said Dintino. “It symbolizes the openness of our city’s heart, as well as the idea of falling in love with and leaving your heart in San Francisco.”

About “Hearts in San Francisco” The city-wide public art project, ‘Hearts in San Francisco’ was introduced in 2004, featuring 130 five-foot tall heart sculptures designed by local and national established and emerging artists. The unique works of art were featured in plazas, parks and on street corners throughout San Francisco. To conclude the public art display, hearts were auctioned and sold with proceeds benefitting SFGHF and its efforts to fund projects and initiatives that provide quality care at San Francisco General Hospital and Trauma Center. Since then, more than 100 hearts have been created to benefit programs at The General.

-- more -- About San Francisco General Hospital Foundation San Francisco General Hospital Foundation is an independent not-for-profit corporation 501(c)(3) that provides fundraising support to San Francisco General Hospital and Trauma Center (SFGH). San Francisco General Hospital Foundation is dedicated to promoting excellence in research, education and care for all at SFGH. The vital funding raised by SFGH Foundation allows SFGH to continue its long history of providing quality health care to San Francisco and the Greater Bay Area. Some of the programs funded wholly or in part by SFGH Foundation include the Avon Comprehensive Breast Care Center, ACE Unit (Acute Care for Elders), Institute for Global Orthopedics and Traumatology (IGOT), The Children's Fund, Women’s Health Initiative, The Center for Vulnerable Populations (CVP), Cancer Awareness Resources Education (C.A.R.E.), Bay Area Perinatal AIDS Center (BAPAC), and the Orthopedics Trauma Center of Excellence. For more info, visit sfghf.net.

About Patrick Dintino Born in San Francisco, Patrick Dintino grew up in Sunnyvale, in the south Bay Area. He earned a BA degree in Industrial Arts from San Diego State University and a Masters of Fine Art degree at the California College of Arts and Crafts (CCA) in San Francisco and Oakland. Dintino was invited as a guest artist to work with Sol LeWitt to create “Sol LeWitt: A Retrospective” at SFMOMA. He was a finalist for SFMOMA’s SECA emerging artist award, and a Pollock/Krasner Foundation Grant recipient. Dintino participated in a group show called “The Future of Abstraction” at the Chelsea Art Museum in New York and has taught painting at California College of the Arts (Oakland/San Francisco). Dintino has also exhibited at the Andrea Schwartz Gallery in San Francisco. For more information about the artist, visit patrickdintino.com.

About PIER 39 PIER 39 is a 45-acre waterfront complex that is a gathering place for millions of San Francisco locals and visitors each year. The PIER is a two-level open-air marketplace featuring more than 110 restaurants, shops and attractions, all surrounded by iconic views of the Bay and San Francisco landmarks. PIER 39 also includes a five-acre waterfront park and 300- berth marina, home to the world famous California sea lions. For more info, visit pier39.com.

# # # FOR IMMEDIATE RELEASE MEDIA INQUIRIES CONTACT: SUE MUZZIN: (415) 705-5500

Shopping with a View at PIER 39

PIER 39 is home to two levels of unique specialty shops that are surrounded by stunning views of the Golden Gate and Bay Bridges, Alcatraz Island and the famous San Francisco city skyline. Treat yourself to a memorable shopping experience like none other in San Francisco: stroll The PIER and shop ‘til you drop at 50+ one-of-a-kind, family- owned stores with everything from sports gear and memorabilia to fine jewelry and classic San Francisco gifts and collectibles – there’s even a shop just for left-handers!

Travelers can stop by The California Welcome Center on Level 2 for official state traveler information, Internet access, luggage storage, tour information, and hotel reservations. USPS shipping services are also available at The California Welcome Center for those must-have items that won’t fit in your luggage. International visitors can also exchange foreign currency at The Change Group on Level 1.

After shopping, take in more of the San Francisco scenery at one of 13 full-service waterfront restaurants or have some fun at The PIER’s numerous attractions, including 7D Experience, Blue & Gold Fleet’s Bay Cruises and RocketBoat, Aquarium of the Bay, Magowan’s Infinite Mirror Maze, San Francisco Carousel, Players Sports Grill & Arcade and more. Don’t forget to say hello to PIER 39’s playful sea lions at K-Dock!

For a complete list of shops at PIER 39, visit www.pier39.com.

Contact: Richard Peterson Phone: +1 415.728.4221 Email: [email protected] Website: www.TheFlyer-SanFrancisco.com

Most Anticipated New “Flying” Attraction coming to California TRIOTECH and ALTER FAMILY bring The Flyer – San Francisco to PIER 39

SAN FRANCISCO, Calif., May 31, 2017 / The Flyer - San Francisco will be ready for take-off in late 2017. This dynamic new attraction will be located at the entrance to PIER 39, in the heart of San Francisco’s iconic Fisherman’s Wharf. The Flyer-San Francisco will be the largest theme park inspired attraction to open in San Francisco in decades. Considered the perfect introduction to San Francisco, it will become a must-see experience for visitors of all ages.

Brought to you by the ALTER FAMILY and TRIOTECH, The Flyer - San Francisco will be a blend of 3D content, live state-of-the-art film footage and computer generated imagery (CGI) for the ultimate in attraction experiences.

“Collaborating with an award-winning global attraction developer like TRIOTECH enables us to deliver an incredible guest experience,” said John Alter, President of the ALTER FAMILY. “We have had the pleasure of working with their team since 2012 when we launched our current award-winning 7D Experience attraction on PIER 39. The success of that collaboration has brought us to this exciting moment with The Flyer-San Francisco.”

Mr. Ernest Yale, President & CEO of TRIOTECH stated, “The Flyer – San Francisco will be a truly unique experience where guests will literally be plunged into the action. Actually, The Flyer-San Francisco was named by USA Today as one of the 12 most anticipated theme park rides of 2017, and by Travel & Leisure as one of the fastest and scariest best theme park rides opening in 2017, so there is great anticipation for this attraction.”

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This new 3D attraction will take guests on a 10-minute fully immersive flight over San Francisco's iconic landmarks and sights, as well as down some of the steepest, and crookedest streets. They will be treated to amazing views as well as thrills - all from the comfort of their seats. The pre-show will introduce guests to the exciting characters and storyline that will take them on the ultimate San Francisco adventure. Once guests are seated, the lights dim and passengers are lifted into the air, surrounded by a giant curved screen as they take an immersive 3D journey. The Golden Gate Bridge, Alcatraz, Coit Tower, Chinatown, the Castro, and San Francisco Bay are just a sampling of the iconic sights that will come to life for all. Guests will even feel the mist from the fog of San Francisco Bay.

ALTER FAMILY: The Alter Family currently owns and operates 7D Experience and LaZer Challenge on PIER 39 in San Francisco. The Flyer-San Francisco, to open Fall 2017, will be the newest attraction for the Alter Family as they continue to develop theme park inspired rides and experiences. Contact Details: John Alter, President; Email: [email protected] Phone: +1 415 846 5497. Website: www.TheFlyer-SanFrancisco.com / www.7DExperience.com

TRIOTECH: TRIOTECH Market Leader in Interactive Attractions TRIOTECH is the creator of award winning immersive and interactive media-based attractions for the entertainment market. With 250 installations in over 50 countries across all continents, over 72 million guests have lived a TRIOTECH experience since the company was established in 1999. TRIOTECH offers integrated turnkey solutions for digital attractions including content developed in its own studio in Montreal, Canada. TRIOTECH is a privately held company with over 200 employees deployed in Canada, the USA, and Asia. Contact: Christian Martin, Vice President Marketing; Email: [email protected] Phone: 514-603-4732. Website: www.Trio-Tech.com

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