GO GREEN: sustainable tourism concept Werfenweng
Bernd Kiechl, BA MA Managing Director Tourist Board Werfenweng We would like to introduce us: Werfenweng, Austria
• 1.000 inhabitants, 900 m above sea level
• 45 km south of the city Salzburg Tourism in Werfenweng
• 2.000 guest beds
• 71.000 arrivals
• 290.000 nights
• 51 % summer tourism, 49 % winter tourism
Som mer Winter Tourism in Werfenweng Model of the local community of Werfenweng 1994 “soft mobility“ – eco-friendly tourism The samo - Card
You can get a samo card if:
• you stay at a samo host
• arrive by train or bus or
• hand over your car keys at the tourist board in Werfenweng
= mobility guarantee, all samo – Card services are included samo - mobility
• Werfenweng Shuttle: connection from the train stations Bischofshofen, Pfarrwerfen and Werfen to Werfenweng samo - mobility
• E-LOIS - Your private chauffeur in Werfenweng, Mercedes Vito E-CELL (day and night services) samo - mobility samo – fun vehicles
• Elector cars and fun rental at the “Dorfplatz“
• E-Bikes, Pedelecs, E-Mountainbikes
• E-scooters
• Golfcars
• Segways, Jetflyer, Twizy
• Mountainbikes and Citybikes samo – fun vehicles samo – fun vehicles samo – fun vehicles samo – advantages during summer
• Day trips by bus • Salzburg • Cave of the Ice Giants Werfen • Castle Hohenwerfen
• Guided hikes
• Leisure park Wengsee samo – advantages during winter
• Horse sleigh
• Lama trekking
• Guides snowshoewalks
• Cross country equipment
• Cross country trail use
• Sled rental samo – advantages during winter samo – advantages during winter samo - champions
• Environment
• Tourist businesses
• Guests
• Locals (wirSamo) Where does the energy come from?
Solar energy:
• 54 solar lamps
• Solar charging stations for e-cars
• Solar power plant Werfenweng
Hydropower samo – champion locals
• Work: more working spots for locals
• Image improvemant: we are proud to live in a model village
• Cooperation: the holiday offer: vacation from your car ……… Werfenweng – Alpine Pearls Werfenweng – Alpine Pearls
• Criteria is the base
• Basic requirements • Mobility • 1. mobility: arrival and departure, mobility for the region, mobility in town • Fun mobility • Service quality regarding mobility: Information and service
• Other areas: nature, environment, culinary, culture, architecture, education
• Organization: network, Alpine-Pearls-vacation packages Challenges
• Internal Marketing
• Digitalisation
• Competitive Advantages • Impacts on the market • Big Players - Imitation Thank you! www.werfenweng.eu
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