GO GREEN: sustainable tourism concept Werfenweng

Bernd Kiechl, BA MA Managing Director Tourist Board Werfenweng We would like to introduce us: Werfenweng,

• 1.000 inhabitants, 900 m above sea level

• 45 km south of the city Tourism in Werfenweng

• 2.000 guest beds

• 71.000 arrivals

• 290.000 nights

• 51 % summer tourism, 49 % winter tourism

Som mer Winter Tourism in Werfenweng Model of the local community of Werfenweng 1994 “soft mobility“ – eco-friendly tourism The samo - Card

You can get a samo card if:

• you stay at a samo host

• arrive by train or bus or

• hand over your car keys at the tourist board in Werfenweng

= mobility guarantee, all samo – Card services are included samo - mobility

• Werfenweng Shuttle: connection from the train stations , and to Werfenweng samo - mobility

• E-LOIS - Your private chauffeur in Werfenweng, Mercedes Vito E-CELL (day and night services) samo - mobility samo – fun vehicles

• Elector cars and fun rental at the “Dorfplatz“

• E-Bikes, Pedelecs, E-Mountainbikes

• E-scooters

• Golfcars

• Segways, Jetflyer, Twizy

• Mountainbikes and Citybikes samo – fun vehicles samo – fun vehicles samo – fun vehicles samo – advantages during summer

• Day trips by bus • Salzburg • Cave of the Ice Giants Werfen • Castle Hohenwerfen

• Guided hikes

• Leisure park Wengsee samo – advantages during winter

• Horse sleigh

• Lama trekking

• Guides snowshoewalks

• Cross country equipment

• Cross country trail use

• Sled rental samo – advantages during winter samo – advantages during winter samo - champions

• Environment

• Tourist businesses

• Guests

• Locals (wirSamo) Where does the energy come from?

Solar energy:

• 54 solar lamps

• Solar charging stations for e-cars

• Solar power plant Werfenweng

Hydropower samo – champion locals

• Work: more working spots for locals

• Image improvemant: we are proud to live in a model village

• Cooperation: the holiday offer: vacation from your car ……… Werfenweng – Alpine Pearls Werfenweng – Alpine Pearls

• Criteria is the base

• Basic requirements • Mobility • 1. mobility: arrival and departure, mobility for the region, mobility in town • Fun mobility • Service quality regarding mobility: Information and service

• Other areas: nature, environment, culinary, culture, architecture, education

• Organization: network, Alpine-Pearls-vacation packages Challenges

• Internal Marketing

• Digitalisation

• Competitive Advantages • Impacts on the market • Big Players - Imitation Thank you! www.werfenweng.eu

#werfenweng